Shows
Marketecture: Get Smart. Fast.Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social NetworkEric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and the shifting power dynamics in digital advertising. They dive into the so-called “SaaS-pocalypse” and discuss whether AI agents could replace apps entirely. They also discuss Apple’s emerging AI gatekeeping strategy (and what it means for developers), Meta’s acquisition of Manus and the automation of advertising, and AppLovin’s reported ambitions to build a social network from scratch. Along the way, they explore whether independent ad tech can survive in a world dominated by Meta an...
2026-02-271h 05
TBPNFull Interview: Eric Seufert on AI and AdvertisingThis is our full interview with Eric Seufert, analyst at Heracles Media, recorded live on TBPN.We discuss Apple’s AI and privacy tradeoffs, Meta’s AI-powered ad rebound, and how Google is monetizing Gemini at scale.TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays from 11–2 PT on X and YouTube, with full episodes posted to podcast platforms immediately after. Described by The New York Times as “Silicon Valley’s newest obsession,” TBPN has recently featured Mark Zuckerbe...
2026-01-3036 min
TBPNMicrosoft, Meta, & Tesla Earnings, Google DeepMind's Project Genie, SpaceX & xAI Merger | Anton Osika, Christian Garrett & Delian Asparouhov, Eric Seufert, Kevin Weil, Mehul NariyawalaSign up for TBPN’s daily newsletter at TBPN.com(02:23) - Apple Acquires Audio AI Startup Q.AI
(12:05) - Microsoft, Meta, and Tesla Earnings
(25:37) - 𝕏 Timeline Reactions
(36:27) - SpaceX & xAI Merger
(41:02) - 𝕏 Timeline Reactions
(54:23) - Google DeepMind's Project Genie
(01:06:51) - Chrome Debuts "Agentic Browsing"
(01:10:41) - TikTok Uninstalls Surge 150%
(01:15:21) - Anton Osika, co-founder and CEO of Lovable, an AI-powered platform enabling users to build applications through natural language prompts, discusses the company's rapid growth, including reaching 300 million annual recurring revenue (ARR) within two months. He highlights how Lovable empowers non-technical users to create and deploy s...
2026-01-293h 15
Theology for the ChurchThe Book of Judges with Michael SeufertIn this week's episode, Caleb is joined by Michael Seufert (PhD, The Catholic University of America) Pastor of Mission Orthodox Presbeterian Church to disucss the theology of the book of Judges. Together they cover the structure, purpose, main idea, and key themes of the book.ResourcesThe Book of Judges by Barry WebbJudges, Ruth: An Exegetical and Theological Exposition of Holy Scripture by Daniel BlockJudges: Such a Great Salvation by Dale Ralph DavisRight in Their Own Eyes: The Gospel According to Judges by George Schwab
2026-01-1957 min
Retail Media Breakfast ClubWhy Amazon Can’t Stop Agentic Commerce — And Why Other Retailers Must Lean InAgentic commerce continues to spark tension across the industry. Today, I’m diving straight into one of the biggest debates: whether Amazon’s refusal to embrace open agent interoperability means agentic shopping is doomed. This conversation was inspired by ad industry analyst Eric Seufert, whose skepticism about agentic commerce I genuinely value. But as I explain, there are several key assumptions baked into his argument I simply don’t buy.I break down why Amazon’s structural advantages don’t automatically translate to veto power over agentic commerce, why grocery is the actual battleground to watch, why Walmart an...
2025-12-1113 min
Sagenhaft & SonderbarDirk Seufert - Astralreisen, Reptiloiden und wie man ein Raumschiff steuertDirk Seufert YouTube:https://www.youtube.com/@dirkseufert_botschafter-ik/videosDirk Seufert Homepage:https://botschafter-ik.de/
2025-11-011h 21TBPNGoogle’s AI Breakthrough in Cancer, Protein Powders Exposed | Marc Benioff, Eiso Kant, Dante Vaisbort, Alice Bentinck, Eric Seufert, Pim de Witte(01:17) - Google’s AI Breakthrough in Cancer
(22:44) - 𝕏 Timeline Reactions
(30:37) - Protein Powders Exposed
(35:41) - 𝕏 Timeline Reactions
(01:36:03) - Dante Vaisbort, a University of Chicago graduate and co-founder of Albacore Inc., discusses his company's development of Ghostfin, a 6-foot-long autonomous underwater vehicle capable of patrolling over 1,000 nautical miles undetected and delivering precision effects. He highlights the vehicle's potential to deter maritime invasions, its ability to carry a 250-pound explosive payload, and its distinction from existing platforms like Anduril's DIVE, which focuses on deep-sea survey missions. Vaisbort also emphasizes Albacore's strategic location in Philadelphia, leveraging proximity to Washington, D.C., and the...
2025-10-163h 15
Wein für Wein#224 Laura Seufert - Silvaner K 2023In dieser Folge sprechen wir über eine Winzerin, die sich voll und ganz dem Silvaner gewidmet hat und sich durch 280 Kilometer Distanz zu ihren Weingärten auf keinen Fall aufhalten lässt: Laura Seufert. Schon als Kind hat sie den Geschmack von Trauben geliebt und stand gemeinsam mit ihrem Vater im Weingarten. Nach Stationen bei Peter Jakob Kühn, Andi Gsellmann und einem Studium in Geisenheim bringt sie das Beste aus diesen Erfahrungen in ihre Weine ein – handwerklich, eigenständig, ohne Zusätze. Seit 2017 macht sie ihre eigenen Weine, 2021 hat sie das Familienweingut übernommen und auf Bioanbau umgestellt. Silvaner macht run...
2025-10-1151 min
Off The Path - der Reisepodcast!Palmen statt Plätzchen – Weihnachten & Silvester auf den Philippinen mit Sarah Seufert [OTP316]Stell dir vor: Statt Glühwein und Kerzenschein verbringst du Weihnachten bei 30 Grad, feierst Silvester barfuß im Sand und entdeckst traumhafte Strände, versteckte Wasserfälle und bunte Unterwasserwelten. Genau das hat Sarah erlebt, als sie 3,5 Wochen lang die Philippinen bereiste – mitten auf ihrer Weltreise. Von chaotischen Flughafenerlebnissen in Manila bis hin zu unvergesslichen Begegnungen in einfachen, aber unglaublich herzlichen Hostels nimmt sie uns mit auf ein Abenteuer voller Kontraste. Mal gibt’s Karaokeabende und Boodle Fights mit Einheimischen, mal einsame Momente am Strand, in denen Heimweh durch die salzige Meeresluft weht.
**Von Delfinen bis Lagerfeuer am Strand
...
2025-09-161h 17
Off The Path - der Reisepodcast!Palmen statt Plätzchen – Weihnachten & Silvester auf den Philippinen mit Sarah SeufertStell dir vor: Statt Glühwein und Kerzenschein verbringst du Weihnachten bei 30 Grad, feierst Silvester barfuß im Sand und entdeckst traumhafte Strände, versteckte Wasserfälle und bunte Unterwasserwelten. Genau das hat Sarah erlebt, als sie 3,5 Wochen lang die Philippinen bereiste – mitten auf ihrer Weltreise. Von chaotischen Flughafenerlebnissen in Manila bis hin zu unvergesslichen Begegnungen in einfachen, aber unglaublich herzlichen Hostels nimmt sie uns mit auf ein Abenteuer voller Kontraste. Mal gibt’s Karaokeabende und Boodle Fights mit Einheimischen, mal einsame Momente am Strand, in denen Heimweh durch die salzige Meeresluft weht.Von Delfinen bis Lagerfeuer am Stran...
2025-09-161h 17
Game Economist CastE43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:How do you evaluate an “AI startup” in 90 seconds without being duped?Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?If marginal ROAS is the real constraint, why do teams still optimize to averages?When should a Battlefield-scale launch actually spend less on day one and wait two weeks?Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?Will AI-driven volatility make electricity markets funky?
2025-09-141h 18
Sub Club by RevenueCatThe Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev MemoOn the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win.Top Takeaways: 📊 Broken measurement kills growthThe biggest pitfall isn’t creative or channel choice—it’s disorganized measurement. When finance, product, and UA each use different models, growth stalls. The fix isn’t another dashboard; it’s alignment. Build one coherent, incrementality-aware framework everyone trusts, with clear definitions of success and outputs that meet each team’s needs.🌊 Don’t di...
2025-09-0354 min
Marketing OperatorsWhy Great Marketers Think Like Data Scientists, with Eric SeufertWhen we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show.Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why incrementality testing beats last-click reporting, and how to make sense of CAC, LTV, and payback periods across different business models. Eric shares insights on Meta’s evolving AI infrastructure, signal loss, and platform opacity, expl...
2025-07-221h 26
The Intelligent MarketerEverything is an Ad Network with Eric Seufert of Mobile Dev Memo"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more.
Links:
Mobile Dev Memo
Eric’s LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric J...
2025-06-2344 min
Executive Interview SeriesLauren Seufert, Chief Strategy Officer - ActylisActylis Chief Strategy Officer, Lauren Seufert, joins Ali to discuss the human side of guiding an organization through a digital transformation, including creating a culture of innovation, importance of leadership, change champions and change agents, and listening to what people are communicating up.She joins Knowde to talk about the human side of strategic transformations such as digitization projects:Creating a culture of innovation throughout the organization to support changeThe importance of communication in both directions, especially listening to what teams are telling managementIdentifying change champions and change agents...
2025-06-0516 min
Up ArrowUp Arrow Podcast | Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric SeufertChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.
Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry...
2025-04-291h 10
Up Arrow PodcastGrowth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric SeufertChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry...
2025-04-291h 10
The Monopoly ReportEpisode 18: Eric Seufert on whether Europe will kill Apple's ATTEric Seufert of Mobile Dev Memo joins Alan to talk about Apple ATT and the latest decision coming from Germany's Federal Cartel Office (the Bundeskartellamt). Eric shares helpful background on ATT and why competition regulators are taking issue with Apple on competition and privacy. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-02-1936 min
Christ the CenterAncient Near-Eastern Hero Culture
Join us for a fascinating conversation on biblical imagery. Dr. Michael Seufert, pastor of Mission OPC in St. Paul, Minnesota, and author of the dissertation Of Beasts and Men: A Study of Genesis 49 in Light of Iconography, Metaphor, and Animal Studies, guides us through the rich tapestry of ancient Near Eastern hero culture and its implications for understanding Scripture. We explore Genesis 49, Jacob’s poetic blessing, and its striking use of animal metaphors, unpacking themes of violence, power, and divine faithfulness. Dr. Seufert highlights the ambivalence in biblical heroism, contrasting the lion-like strength of Judah with the pa...
2025-01-3100 min
Reformed ForumMichael Seufert and Dan Svendsen | Ancient Near Eastern Hero CultureJoin us for a fascinating conversation on biblical imagery. Dr. Michael Seufert, pastor at Mission OPC in St. Paul, Minnesota, and author of the dissertation Of Beasts and Men: A Study of Genesis 49 in Light of Iconography, Metaphor, and Animal Studies, guides us through the rich tapestry of ancient Near Eastern hero culture and its implications for understanding Scripture. We explore Genesis 49, Jacob’s poetic blessing, and its striking use of animal metaphors, unpacking themes of violence, power, and divine faithfulness. Dr. Seufert highlights the ambivalence in biblical heroism, contrasting the lion-like strength of Judah with the par...
2025-01-311h 11
The Advertising Forum by MarketectureNavigating Privacy in Mobile Advertising with Eric SeufertIn this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness.TakeawaysThe biggest privacy challenge is achieving workable measurement for advertisers.Advertisers often rely on platforms to handle privacy, limiting their own responsibility.Data clean rooms are a growing solution for...
2025-01-1311 min
Making MarketsEric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]My guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple’s ATT framework, Meta’s recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert.For the full show notes, transcript, and links to the best content to learn more...
2024-11-1553 min
JWR PodcastDirk Seufert: Botschafter der intergalaktischen Konföderation | JWR Podcast #95Seit 1992 steht Dirk Seufert in direktem Kontakt mit einer außerirdischen Zivilisation. Als offizieller Vertreter der intergalaktischen Konföderation des Lichts auf der Erde teilt er wertvolle Einsichten in deren Botschaften, fortschrittliche Technologien und spirituelle Lehren. Sein Ziel? Das Bewusstsein der Menschheit zu erweitern und eine neue Ära der galaktischen Zusammenarbeit einzuläuten. 🛸
In diesem Gespräch sprechen wir über:
- Dirks Mission als intergalaktischer Botschafter
- Seine persönlichen Erfahrungen mit interdimensionalem Austausch
- Die Vision einer galaktischen Zukunft für die Erde
Tauche mit uns ein in eine faszinierende Welt voller kosmischer Möglichkeiten und lerne mehr über die Gehei...
2024-11-141h 08
Open MarketBuilding Businesses on Thought Leadership with Eric SeufertCo-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.
2024-10-0243 min
Equation of ExcellenceEP014: Eric Seufert | Invest, Analyst & Founder MobileDev MemoGuestEric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype.SummaryThe conversation covers Eric's journey from finance to tech, his experience at Skype, insights into the freemium model, and the evolution of mobile gaming and advertising. It also delves into the state of mobile user acquisition, the impact of IDFA deprecation, and the transformation of Facebook to...
2024-06-2659 min
Growth @ ScaleWhat is the atomic unit of event for my product? | Eric Seufert - General Partner, Heracles Capital | Ep. 32Eric Seufert is an analyst and expert in mobile development, tech marketing, and data analysis. Eric is General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in the future of mobile tech. Eric has also worked at notable consumer mobile tech companies including Skype, Wooga, and Rovio Entertainment, where he was the VP of User Acquisition for the developer behind the popular Angry Birds franchise.
In this episode, Matt and Eric dig into Eric’s career in mobile tech startups, including the benefits of a ‘freemium’ model, strategies for launching mobile apps successfu...
2024-06-1853 min
BeyondBayreuth - Podcasts zur BerufsorientierungWirtschaftswissenschaften - Staffel 3 Episode 10 - Fachreferent Wirtschaftswissenschaften Dr. Markus SeufertIn der zehnten und letzten Episode unserer dritten Staffel BeyondBayreuth WiWi begrüßen wir Dr. Markus Seufert. Markus ist Fachreferent Wirtschaftswissenschaften an der Universität Bayreuth. In dem Podcast berichtet er uns von seinen verschiedenen Aufgaben und zeigt außerdem mögliche Wege der Karriere an der Universität auf. Markus erzählt von seiner Zeit als Doktorand an der Universität Bayreuth, wie seine Zeit im Dekanat begonnen hat und wie er neben dieser Zeit noch eine kleine Firma ins Leben gerufen hat. Neben Tipps für Karriere gibt er auch einige Tipps für Studierende, wie man sich am be...
2024-03-2732 min
Deconstructor of FunMarketing Predictions 2024 with Eric SeufertEric Seufert is a one-of-a-kind marketing expert. He has headed marketing at Rovio, Wooga, and N3TWORK. He has built Mobile Dev Memo into the leading site for marketing professionals. He became a venture capitalist after founding Heracles Capital.
In this podcast, Eric Seufert returns back to the podcast to discuss predictions for mobile marketing. A must-listen for all of us!
sign-up to our PGC event: https://event.appsflyer.com/appsflyerandheroiclabs
2024-01-101h 11
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles CapitalWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is Eric Seufert, the founder of Mobile Dev Memo, Heracles Capital, and probably one of most well known analysts (if not THE most known) in the world of mobile marketing. Eric has been very vocal about the changes in our land...
2023-10-2647 min
Menschenrechte: nachgefragt! - Der Interview-Podcast rund ums Thema MenschenrechteGünter Seufert, Soziologe und Autor des Buches "Abschied von Atatürk" - 100 Jahre türkische RepublikDer Interview-Podcast rund ums Thema Menschenrechte
Am 29.10. feierte die Republik Türkei ihren 100. Gründungstag. Mustafa Kemal Pascha, auch Atatürk – Vater der Türken – genannt, rief am 29. Oktober 1923 die Republik aus.
Wir sprechen mit dem Soziologen und Türkei-Experten Günter Seufert über sein neues Buch „Abschied von Atatürk. Die Krisen und Konflikte der Neuen Türkei“ und über die wechselvolle Geschichte der Menschenrechte in der Türkei.
So löste der Militärputsch 1980 die größte Krise der Menschenrechte in der Türkei aus, trieb Zehntausende ins Exil, Hunderttausende wurden verhaftet, viele ermordet. Und zugleich war er die Geburtsstunde der...
2023-10-2547 min
The Things That MatterYour Inner Voice - Guest: Anje SeufertAnje Seufert, goes into her story of finding yoga and integrating her background of mental health counseling into that. Themes include: The importance of mindfulness. Putting expectations and judgements outside of the experience. The deep calm within us. Trusting your inner voice. Yoga is for everybody. How the physical impact affects us mentally and how it changes our identity of how we see ourselves. The ampersand and being an “and”er. What’s the story you have told yourself?
2023-10-2035 min
Making Sense of Martech#59 | Eric Seufert: Everything is an Ad networkA conversation with Eric Seufert. In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo. In th...
2023-10-1057 min
AdTechGod PodEp. 2 Eric Seufert from Mobile Dev Memo chats with AdTechGodGuess who's back? Back again! AdTechGod, with a friend!In this weeks Podcast AdTechGod sits down with Eric Seufert from MobileDevMemo. Thank you to Adelaide Metrics for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-09-1926 min
ERFOLGSKURS NETWORKING - DER MEHRWERT-PODCAST von und mit David Jacob HuberChristiane SeufertChristiane Seufert ist wider Willen zum Networkmarketing gekommen. Sie hat die Zellnahrung probiert und festgestellt: "WOW, das hilft ja wirklich!" Und so kam Eines zum Anderen - heute ist sie neben ihrer Rolle als Berufsberaterin für junge Menschen, Yoga-Trainerin, Hausfrau und Mutter auch noch mit Freude und Elan im Networkmarketing unterwegs und baut sich ihr Netzwerk auf. Christiane Seufert findest Du am besten hier: Christiane Seufert | Facebook
2023-04-2425 min
Thru The GrapewineInterview with Winemaker Michelle SeufertMichelle Seufert is a force to be reckoned with: winemaker, jewelry designer, mom to two girls, she offers a look into her life as a woman in the wine industry. Want to learn a little more about what it takes to be a winemaker and the work that's involved? Then this is the episode for you!Seufert WineryNasci DesignsEmail: info@thruthegrapewine.com Have a request for a topic or want to be a guest? Fill out this form!Find us on Instagram!
2023-03-3040 min
Marketecture: Get Smart. Fast.Episode 11: Eric Seufert on the future of mobile acquisition and gamingNo one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this.In this episode:
AdExchanger on gaming spend declining
SVB collapse and ad tech
Uber offers self-serve for car-top ads
Netflix building an ad server?
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. O...
2023-03-1748 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Eric SeufertWelcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs? Hope you enjoy!
2023-03-1634 min
Sounds ProfitablePodcasting's Frequency Problems Are Not Unique & 3 other storiesManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot A...
2023-02-2312 min
The Mobile User Acquisition Show📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼Today’s episode is a re-release from our older podcast - How Things Grow.Our guest is Eric Seufert. Eric is the Founder of Heracles Media and Mobile Dev Memo, the author of the book Freemium Economics, and one of the foremost experts on mobile user acquisition today. Eric has worked on an incredibly wide variety of apps in very different capacities and he's seen it all from the early days where you could buy bot installs to hit the top 10 ranks on iTunes, to today's increasingly sophisticated world of automation and post-identifier growth. Wh...
2022-07-1546 min
OutClassedHow to Handle Cyber Security with the New Generation Ep 33In this episode, Mike chats with Co-Founder of The Cyber Safety Project, Trent Ray, about how to protect youth online, how parents can help their children safely navigate the dangers of the cyber world, and the different types of cyberspaces children inhabit.
2022-05-2556 min
Building the Metaverse with Jon RadoffEric Seufert and Jon Radoff on scaling games with advertising networks, mobile evolution, ATT and the new "Don Draper" era of online marketingDo you want to learn more about scaling customer acquisition for an online product? The lessons here will apply whether you are shipping a game, a metaverse experience or any type of mobile application. Eric Seufert worked at legendary game publishers like Rovio, Wooga, and Digital Chocolate--where he literally wrote the book on Freemium Economics for games. Eric's concern for several years has been scaling games by optimizing unit economics and accessing scalable user acquisition channels. In this conversation, Jon and Eric talk about how the market for mobile user acquisition has changed; how the market for advertising networks h...
2022-05-021h 16
echt & anders - Podcast des SV SandhausenFolge 13 - #21 Nils SeufertIn der 13. Folge unseres Podcasts "Echt & Anders.", präsentiert von der Sparkasse Heidelberg, spricht Nils Seufert über die Unterstützung seiner Eltern auf dem Weg zum Profi und schwierige Phasen in seiner Karriere. Ihr wollt wissen, welcher Spieler ihn gleich mehrfach "nass gemacht" hat? Dann hört jetzt die neue Ausgabe!
2022-04-2134 minOutClassedLearning from each other and overcoming assumptions with Hamish Curry | Ep 32Listen as Mike interviews Hamish Curry, Educator, enabler, and collaborator, on everything from the Design Thinking Process and the place of post-its to overcoming tokenism to authentically develop new intercultural relationships. 00:00:20 Meet our guest - Hamish Curry00:08:12 Design thinking for good learning00:10:50 The mindset, the skillset, the toolset00:12:54 From concept to implementation00:17:11 Change is not wholesale00:20:12 Local environment and learning design00:26:39 Prejudice in education00:32:25 Taylor Mali - What Do Teachers Make00:33:40 The Great Resignation & learning from each other00:37:41 Cultural responsiveness - where to start?00:40:00 Otto Sharma - The four types of liste...
2022-04-111h 06OutClassedHow To Balance Your Mindset as a Teacher | Ep 31In this episode, Mike chats to our guest Cameron Ross, Digital Learning ICT Coach and Teacher based at St. Peters College, Cranbourne in Australia.He shares his hands-on experiences as an educator, content creator and colleague. This episode is full of practical takeaways for leaders and teachers alike!0:15 Meet our guest - Cameron Ross4:52 Teachers are hoarders6:23 The mindset of being the fountain of knowledge7:42 The 1:9:90 Rule8:40 Failure is okay - what is the worst that can happen?9:42 Cam's role as an IT coach14:05 Trends in teaching - how do you keep up?
2022-04-0543 min
Game Changers, powered by data.aiGrowth and opportunities in the Web3 space, w/ Eric SeufertEric Seufert (Mobile Dev Memo, Investor, Strategist) and Chris Uglietta (data.ai) discuss growth and opportunities in the Web3 space.Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:https://www.data.ai/resources/gamechangershttps://www.youtube.com/channel/GameChangersSeries
2022-03-1147 minOutClassedPresentation Tips to Increase Engagement & Connection Ep 30Mike is joined by UTB trainers, Nicole, Adrian and Paul to dissect the anatomy to discover what makes an engaging presentation. Whether you're presenting live or online, speaking with parents, students, or other teachers, you'll discover what works best and the tools, tips and mindset you need to help you connect with your audience more effectively and get the buy in you want.We discussbuilding connection and engagement with your audience the place of the traditional slide deckhow to leave people feeling supported and valued the digital tools that can elevate your training0:43 Meet the gu...
2022-02-091h 10OutClassedHyper-Immersion, Student Engagement, And How to Determine If A Tool is Meaningful Ep 29In our first episode of 2022, OutClassed returns with Mike and Blake in a catch up episode discuss a range of topics including # How to determine if a tool is meaningful - for example 3D printers# Can VR teach empathy# Hyper-Immersion and the benefits to learning # What are the latest trends in requests for professional development for staffFor more episodes of the Outclassed Podcast go to utb.fyi/outclassed
2022-01-301h 02
Sub Club by RevenueCatHow to Thrive Despite Apple’s ATT — Eric Seufert, Mobile Dev MemoOn the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that...
2021-12-011h 03
Rhöniversum - Ein Kosmos voller Leben#10 Pax Bräu | Biersommelier | Rhöner Brauereien | Andreas SeufertPax Bräu
In der 10. Folge unseres Podcasts "Rhöniversum - Ein Kosmos voller Leben" haben wir Andreas Seufert bei uns zu Gast - Biersommelier sowie Gründer und Inhaber der Pax Bräu in Oberelsbach. Regionale Brauereien hat die Rhön so einige zu bieten. Man kann jedoch behaupten, dass die Pax Bräu die wohl außergewöhnlichste der Rhöner Brauereien ist. Denn Andreas Seufert macht einiges anders als eine klassische Brauerei. Zum Beispiel werden seine Brauspezialitäten nicht in die gängigen Flaschengrößen von 0,5 oder 0,33 Liter abgefüllt, sondern in 1-Liter-Flaschen. Auch der Blick auf die Etiket...
2021-11-2530 min
Diabetes on AirBedeutung von evidenzbasierten Erkenntnissen diskutiert von Peter Bramlage und Jochen SeufertWarum werden diese Art von Studien immer wichtiger und nehmen einen immer höheren Stellenwert in der Diabetesforschung ein?Hinter der Abkürzung RWE steht die englische Bezeichnung Real World Evidence, also evidenzbasierte medizinische Erkenntnisse, die in der Praxis, z.B. im Rahmen von Beobachtungsstudien gewonnen werden. Weitere Quellen für die Darstellung der Versorgungsrealität können klinische Routinedaten, elektronische Patientenakten, Verordnungsdaten oder auch Daten aus digitalen Applikationen sein.Aber warum werden diese Art von Studien immer wichtiger und nehmen einen immer höheren Stellenwert in der Diabetesforschung ein? Dafür und zur Diskussion dieses spannenden Themas haben w...
2021-10-2223 min![MAU [Talk]](https://storage.buzzsprout.com/4e05ac1oofqx6ajpl76o1tb8ecq1?.jpg)
MAU [Talk]Ep. 015 Eric SeufertIn this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement.
2021-06-2133 min
Startup Street Presents: Corner LaunchStartup Street Corner Launch featuring Chris Seufert 360 Painting of BrandonThis episode the crew is joined by Chris Seufert, 360 Painting of Brandon, to discuss the painting and real estate business, staying organized, and how to use down time.
2021-03-2238 minOutClassedTPCK unpacked with Michael Phillips from Monash University Ep 28In today's episode, we sit down with Michael Phillips from Monash university to unpack the research and practical applications around the TPCK framework.We dig into a range of topics such as:What is the TPCK model and can it be used an an evaluation toolDecision making in the classroom and the 5 things that help teachers make better decisionsThe role that transparent and emerging technology applies to TPCK and the way to support not classify teachers Why PCK is just 1 form of knowledge out of 7 that teachers need and the implications on team teaching a...
2021-01-191h 08OutClassedFake News and Getting Google Search to Work For You Ep 27In this podcast Mike and Blake speak with special guest Dethmer Lemmborg about his experience working for a Nation news network. We explore What Dethmer was asked to do during 911 and why he decided to walk away from the industryWhy none of us watch the news any moreHow to determine if what you are watching or reading is true and accurateHow you could be caught in a search bubble and what to do to itHow technology is possibly affecting our teenagers and more.To see Dethmers video production company go to mondayproductions.co.nzTo...
2021-01-1054 minOutClassedEnd of year wrap - What we have learnt and what we are looking forward to - Ep26In this episode we take a look at some of the highlights of 2020, what we can celebrate despite the craziness of the year!Blake and Mike also chat though some of the projects and new hires for 2021 and what they are looking forward to.
2020-12-1756 min
Sub Club by RevenueCatPerformance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev MemoSince Apple’s big announcement about upcoming privacy changes in iOS 14, mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do?In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile. From VP of user acquisition at Rovio to his recent consulting projects with...
2020-12-0250 min
Jobs im Golf BusinessGreenkeeping, Gehälter, Ausbildung & autonomes Mähen Interview mit Christina Seufert
Hallo und herzlich willkommen
der Golf Jobs Podcast richtet sich an alle Mitarbeiter aus der Golf Branche. Erfahre in spannenden Interviews mehr Insights über aktuelle und spannende Themen der Branche.
Egal ob Golf Manager, Greenkeeper, Sekretariat, Golf Pro, Verwaltung, Sales, Marketing oder angedocktes Hotel. Hier sprechen wir genau deine Sprache. Alles rund um deine Golf Karriere.
Im heutigen Interview sprechen wir mit Christina Seufert über den Greenkeeper Verband Deutschland und das Greenkeeping.
https://www.jobs-im-golf-business.de/
Hier gehts zu den Kanälen
Newsletter: https://bit.ly/367Rhno
Tel...
2020-11-1239 min
Genuss im Bus - der mobile Wein-PodcastLaura Seufert - Iphofen und der Silvaner haben ein neues GesichtLaura Seufert ist zwar irgendwie immer noch eine Newcomerin, aber eine, die schon einen großen Erfolg eingefahren hat. Im Jahr 2017 konnte sie nämlich den von der Zeitschrift Vinum ausgelobten Titel "Deutscher Riesling Champion" ergattern.
Dabei ist Riesling bei ihr reine Nebensache. Mit einem Anteil von knapp 90% ist es ein echtes Silvaner-Weingut. Und Silvaner - das kann Laura Seufert. Egal ob Guts- oder Lagenwein, all das, was sie in Flaschen füllt, wirkt ungemein klar und präzise, ist so wundervoll trinkanimierend, dass man es gedankenlos einfach nur so Wegzischen möchte. Ihre ganze Klasse zeigen diese Weine jedoch erst...
2020-11-0656 minOutClassedPeople and purpose: How we are planning for 2021 - Ep 25In this Episode we dive into how we are planning for 2021. We unpack our thinking around Org charts, roles and responsibilities and how you can set your team up for success. We discuss:How to set your team up to own an outcome not a project, and how this can drive innovationThe different types of organisation charts and how they can cause people to innovate or resist changeThe power of the '12 week year' processTo see all episodes go to utb.fyi/outclassed
2020-11-051h 01OutClassedBig tech influencing schools (again), How to keep momentum going and more! Ep 24This week Blake and Mike discuss a range of the latest Edtech trends and issues including:How Jeff Bezos is opening child care centres in another attempt to influence educationThe social dilemma and the paradox of free willHow to keep the momentum going after introducing new technologyGoogle has released the latest pixel and made changes to a number of apps and toolsUsing Technology Better receives the Microsoft partner of the year award in New ZealandHow Microsoft have changed their culture and what we can learn
2020-11-0251 minOutClassedA discussion with Christine Jackman about noise and it's implications on life, work, and learning - Ep 23In this episode Blake sits down with Christine Jackman to discuss her book 'Turning Down the Noise.'Blake and Christine unpack a range of implications of noisy lives, both internally and externally, and the effects on today's workers and learners.
2020-10-111h 19OutClassedCan you ban phones in schools and still promote innovation? Blake thinks you can - Ep 22This week Mike and Blake unpack the impact from banning phones at the school that Blake is at. We dig into what was the thought process behind the ban, how the students reacted, and how the teachers have found it.We also dig into his decision to not filter the internet whilst at school, and a range of other topics.Interested in what the positives and negatives have been? Tune in to this candid and eye opening discussion.
2020-10-0256 minOutClassedThe future of AR/VR in education to teach literacy and creativity with Paul Hamilton Ep 21This week we have special Guest Paul Hamilton from Using Technology Better. Paul works a lot with Apple technology to engage students in creative writing, whether this be through simple writing prompts through to rich learning tasks involving AR and VR.
2020-09-231h 14OutClassedA wide ranging discussion with Sam McNeil about future trends, learning data, security and the impact on the classroom. Ep 20In this weeks discussion we have a wide ranging discussion with Sam McNeil from Microsoft. Sam holds a role on the APAC team and is seeing the trends across developing and developed countries.We discuss:The future trends and their impact on the classroomThe future of security on devices and software platformsThe potential for learning analytics And more!If you 'd like to find all our previous outclassed podcast episode topics, or reach out to Mike and Blake for help and advice, go to utb.fyi/outclassed
2020-09-051h 54OutClassedThe power of search, Twitter wars, SEL questioned as the next EDU war and more! Ep 19In this episode we surf around the web discussion some latest trends and things that have caught our attention. We discuss:The irony of Google saying our search results will be affected, whilst they actively serve up what they want you to seeAcademics are questioning if social and emotional learning is the next EDU battleground The twitter war about whether cameras should be on or off for online learningThe hopes we have for a new wave of innovation with the Microsoft Duo And more! If you 'd like to find all ou...
2020-08-2950 minOutClassedDeveloping a professional development program that actually engages ALL staff. Ep 18This week we wrap up the miniseries on the 7 essential elements of school transformation. These are the elements that Google, Apple, and Microsoft ALL agree must form the foundation for that plan. If you haven't done so already, go back to episode 11 where we unpack the 7 elements and how they can be applied to your schools context.In this episode we unpack how to develop a professional development plan that actually engages all staff. Every organisations has 'em...the early adopters, the average user, and the outright resister! Mike unpacks what the UTB...
2020-08-1755 minOutClassedThe Goldilocks approach to finding a technology funding model that actually works: Ep 17In this week's OutClassed Podcast, Mike and Blake are joined by Matt Robinson to discuss how to fund your technology and infrastructure plans. Matt has tried just about every funding model available and despite being in a low socio-economic area has now got a thriving BYOD program where over 95% of students purchase a device...and not one of those nasty cheapest possible price point devices!This week we dive deep into...* How Matt's school have approached technology spending and what is working* How to engage community to own your BYOD...
2020-08-061h 14OutClassedWhat device is best in education? Frameworks to help you decide - Ep 16In this week's OutClassed Podcast, Mike and Blake continue on their discussion regarding the 7 essential elements of school transformation framework. This week it is all about technology and infrastructure.This week we dive deep into...* What you must consider when looking at other schools technology plans * Using the school excellence framework to consider what data you need to gather when informing decisions.* How to enable a great help desk system and issues to watch out for* Which device is bestAnd more!To see all the...
2020-08-0158 minThe Mobile User Acquisition Show🤩How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥In today’s episode, we have an all star panel featuring the smartest folks we know. The episode features Eric Seufert from Mobile Dev Memo, mobile growth consultant Thomas Petit, and Nebojsa Radovic from N3TWORK.What are advertisers solving for? What kind of advertisers will be the most and least impacted? Of the solutions proposed, what’s real and what isn't? Each of our superstar guests offers their tips, strategies, and opinions on what the mobile marketing world will look like post-IDFA - and more importantly how to prepare. Key Highlights:🤔What strategies are real...
2020-07-2731 minOutClassedSchool communication best practice and a rant on culture wars in education: Ep 15In this week's OutClassed Podcast, Mike and Blake continue on their discussion regarding the school transformation framework and how to get the most out of your school communication efforts.Some of the elements of learning design discussed in this episode include:* The 2 purposes every piece of school communication must address * The 4 rules of great school communication * How to host a virtual school assembly * Principles for using Social mediaAnd more!To see all the OutClassed episodes go to utb.fyi/outclassed
2020-07-2558 min
Der Springer Medizin Podcast“Altersdiabetes“ im Kindesalter – Wie groß ist das Problem in Deutschland?Im Gespräch mit dem Endokrinologen Prof. Jochen Seufert
In dieser Folge des Springer Medizin Podcasts geht es um das Thema Diabetes – genauer gesagt: um den Diabetes Typ 2 bei jungen Menschen.
Typ-2-Diabetes tritt "normalerweise" erst im Erwachsenenalter auf. Über 50 Prozent aller Diabetiker sind älter als 65 Jahre und mehr als 90 Prozent haben Typ-2-Diabetes. Wenn man sich aber die Risikofaktoren für die Entstehung eines Diabetes vom Typ-2 anschaut, wird deutlich: Neben genetischen Faktoren sind die Ernährung und die Bewegung zwei der wichtigsten Einflussfaktoren für die Entstehung von Diabetes. Insgesamt steigt der Anteil übergewichtiger oder gar adipö...
2020-07-2416 min