Shows
Marketing OperatorsWhy Great Marketers Think Like Data Scientists, with Eric SeufertWhen we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show.Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why incrementality testing beats last-click reporting, and how to make sense of CAC, LTV, and payback periods across different business models. Eric shares insights on Meta’s evolving AI infrastructure, signal loss, and platform opacity, expl...2025-07-221h 26
Executive Interview SeriesLauren Seufert, Chief Strategy Officer - ActylisActylis Chief Strategy Officer, Lauren Seufert, joins Ali to discuss the human side of guiding an organization through a digital transformation, including creating a culture of innovation, importance of leadership, change champions and change agents, and listening to what people are communicating up.She joins Knowde to talk about the human side of strategic transformations such as digitization projects:Creating a culture of innovation throughout the organization to support changeThe importance of communication in both directions, especially listening to what teams are telling managementIdentifying change champions and change agents...2025-06-0516 min
Up ArrowUp Arrow Podcast | Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric SeufertChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.
Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry...2025-04-291h 10
Up Arrow PodcastGrowth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric SeufertChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry...2025-04-291h 10
The Monopoly ReportEpisode 18: Eric Seufert on whether Europe will kill Apple's ATTEric Seufert of Mobile Dev Memo joins Alan to talk about Apple ATT and the latest decision coming from Germany's Federal Cartel Office (the Bundeskartellamt). Eric shares helpful background on ATT and why competition regulators are taking issue with Apple on competition and privacy. Learn more about your ad choices. Visit megaphone.fm/adchoices2025-02-1936 min
Christ the CenterAncient Near-Eastern Hero Culture
Join us for a fascinating conversation on biblical imagery. Dr. Michael Seufert, pastor of Mission OPC in St. Paul, Minnesota, and author of the dissertation Of Beasts and Men: A Study of Genesis 49 in Light of Iconography, Metaphor, and Animal Studies, guides us through the rich tapestry of ancient Near Eastern hero culture and its implications for understanding Scripture. We explore Genesis 49, Jacob’s poetic blessing, and its striking use of animal metaphors, unpacking themes of violence, power, and divine faithfulness. Dr. Seufert highlights the ambivalence in biblical heroism, contrasting the lion-like strength of Judah with the pa...2025-01-3100 min
Reformed ForumMichael Seufert and Dan Svendsen | Ancient Near Eastern Hero CultureJoin us for a fascinating conversation on biblical imagery. Dr. Michael Seufert, pastor at Mission OPC in St. Paul, Minnesota, and author of the dissertation Of Beasts and Men: A Study of Genesis 49 in Light of Iconography, Metaphor, and Animal Studies, guides us through the rich tapestry of ancient Near Eastern hero culture and its implications for understanding Scripture. We explore Genesis 49, Jacob’s poetic blessing, and its striking use of animal metaphors, unpacking themes of violence, power, and divine faithfulness. Dr. Seufert highlights the ambivalence in biblical heroism, contrasting the lion-like strength of Judah with the par...2025-01-311h 11
The Advertising Forum by MarketectureNavigating Privacy in Mobile Advertising with Eric SeufertIn this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy, proposing solutions to enhance consumer trust while maintaining advertising effectiveness.TakeawaysThe biggest privacy challenge is achieving workable measurement for advertisers.Advertisers often rely on platforms to handle privacy, limiting their own responsibility.Data clean rooms are a growing solution for...2025-01-1311 min
Making MarketsEric Seufert: A Primer on Digital AdvertisingMy guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple’s ATT framework, Meta’s recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert.For the full show notes, transcript, and links to the best content to learn more...2024-11-1553 min
JWR PodcastDirk Seufert: Botschafter der intergalaktischen Konföderation | JWR Podcast #95Seit 1992 steht Dirk Seufert in direktem Kontakt mit einer außerirdischen Zivilisation. Als offizieller Vertreter der intergalaktischen Konföderation des Lichts auf der Erde teilt er wertvolle Einsichten in deren Botschaften, fortschrittliche Technologien und spirituelle Lehren. Sein Ziel? Das Bewusstsein der Menschheit zu erweitern und eine neue Ära der galaktischen Zusammenarbeit einzuläuten. 🛸
In diesem Gespräch sprechen wir über:
- Dirks Mission als intergalaktischer Botschafter
- Seine persönlichen Erfahrungen mit interdimensionalem Austausch
- Die Vision einer galaktischen Zukunft für die Erde
Tauche mit uns ein in eine faszinierende Welt voller kosmischer Möglichkeiten und lerne mehr über die Gehei...2024-11-141h 08
Open MarketBuilding Businesses on Thought Leadership with Eric SeufertCo-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.2024-10-0243 min
Equation of ExcellenceEP014: Eric Seufert | Invest, Analyst & Founder MobileDev MemoGuestEric Seufert is an independent analyst, investor, and proprietor of the Mobile Dev Memo newsletter and podcast. He is a leading expert on mobile marketing, advertising, and the economics of free-to-play games. Seufert previously worked in strategic roles at companies like Rovio, Wooga, and Skype.SummaryThe conversation covers Eric's journey from finance to tech, his experience at Skype, insights into the freemium model, and the evolution of mobile gaming and advertising. It also delves into the state of mobile user acquisition, the impact of IDFA deprecation, and the transformation of Facebook to...2024-06-2659 min
BeyondBayreuth - Podcasts zur BerufsorientierungWirtschaftswissenschaften - Staffel 3 Episode 10 - Fachreferent Wirtschaftswissenschaften Dr. Markus SeufertIn der zehnten und letzten Episode unserer dritten Staffel BeyondBayreuth WiWi begrüßen wir Dr. Markus Seufert. Markus ist Fachreferent Wirtschaftswissenschaften an der Universität Bayreuth. In dem Podcast berichtet er uns von seinen verschiedenen Aufgaben und zeigt außerdem mögliche Wege der Karriere an der Universität auf. Markus erzählt von seiner Zeit als Doktorand an der Universität Bayreuth, wie seine Zeit im Dekanat begonnen hat und wie er neben dieser Zeit noch eine kleine Firma ins Leben gerufen hat. Neben Tipps für Karriere gibt er auch einige Tipps für Studierende, wie man sich am be...2024-03-2732 min
Deconstructor of FunMarketing Predictions 2024 with Eric SeufertEric Seufert is a one-of-a-kind marketing expert. He has headed marketing at Rovio, Wooga, and N3TWORK. He has built Mobile Dev Memo into the leading site for marketing professionals. He became a venture capitalist after founding Heracles Capital.
In this podcast, Eric Seufert returns back to the podcast to discuss predictions for mobile marketing. A must-listen for all of us!
sign-up to our PGC event: https://event.appsflyer.com/appsflyerandheroiclabs2024-01-101h 11
INCRMNTAL: Podrick the PodcastOrchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles CapitalWelcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is Eric Seufert, the founder of Mobile Dev Memo, Heracles Capital, and probably one of most well known analysts (if not THE most known) in the world of mobile marketing. Eric has been very vocal about the changes in our land...2023-10-2647 min
Menschenrechte: nachgefragt! - Der Interview-Podcast rund ums Thema MenschenrechteGünter Seufert, Soziologe und Autor des Buches "Abschied von Atatürk" - 100 Jahre türkische RepublikDer Interview-Podcast rund ums Thema Menschenrechte
Am 29.10. feierte die Republik Türkei ihren 100. Gründungstag. Mustafa Kemal Pascha, auch Atatürk – Vater der Türken – genannt, rief am 29. Oktober 1923 die Republik aus.
Wir sprechen mit dem Soziologen und Türkei-Experten Günter Seufert über sein neues Buch „Abschied von Atatürk. Die Krisen und Konflikte der Neuen Türkei“ und über die wechselvolle Geschichte der Menschenrechte in der Türkei.
So löste der Militärputsch 1980 die größte Krise der Menschenrechte in der Türkei aus, trieb Zehntausende ins Exil, Hunderttausende wurden verhaftet, viele ermordet. Und zugleich war er die Geburtsstunde der...2023-10-2547 min
The Things That MatterYour Inner Voice - Guest: Anje SeufertAnje Seufert, goes into her story of finding yoga and integrating her background of mental health counseling into that. Themes include: The importance of mindfulness. Putting expectations and judgements outside of the experience. The deep calm within us. Trusting your inner voice. Yoga is for everybody. How the physical impact affects us mentally and how it changes our identity of how we see ourselves. The ampersand and being an “and”er. What’s the story you have told yourself? 2023-10-2035 min
Making Sense of Martech#59 | Eric Seufert: Everything is an Ad networkA conversation with Eric Seufert.
In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech.
Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo.
In this e...2023-10-1056 min
AdTechGod PodEp. 2 Eric Seufert from Mobile Dev Memo chats with AdTechGodGuess who's back? Back again! AdTechGod, with a friend!In this weeks Podcast AdTechGod sits down with Eric Seufert from MobileDevMemo. Thank you to Adelaide Metrics for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-09-1926 min
ERFOLGSKURS NETWORKING - DER MEHRWERT-PODCAST von und mit David Jacob HuberChristiane SeufertChristiane Seufert ist wider Willen zum Networkmarketing gekommen. Sie hat die Zellnahrung probiert und festgestellt: "WOW, das hilft ja wirklich!" Und so kam Eines zum Anderen - heute ist sie neben ihrer Rolle als Berufsberaterin für junge Menschen, Yoga-Trainerin, Hausfrau und Mutter auch noch mit Freude und Elan im Networkmarketing unterwegs und baut sich ihr Netzwerk auf. Christiane Seufert findest Du am besten hier: Christiane Seufert | Facebook2023-04-2425 min
Thru The GrapewineInterview with Winemaker Michelle SeufertMichelle Seufert is a force to be reckoned with: winemaker, jewelry designer, mom to two girls, she offers a look into her life as a woman in the wine industry. Want to learn a little more about what it takes to be a winemaker and the work that's involved? Then this is the episode for you!Seufert WineryNasci DesignsEmail: info@thruthegrapewine.com Have a request for a topic or want to be a guest? Fill out this form!Find us on Instagram!2023-03-3040 min
Marketecture: Get Smart. Fast.Episode 11: Eric Seufert on the future of mobile acquisition and gamingNo one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this.In this episode:
AdExchanger on gaming spend declining
SVB collapse and ad tech
Uber offers self-serve for car-top ads
Netflix building an ad server?
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. O...2023-03-1748 min
INCRMNTAL: Podrick the PodcastExploring the Multiverse with Eric SeufertWelcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs? Hope you enjoy! 2023-03-1634 min
Sounds ProfitablePodcasting's Frequency Problems Are Not Unique & 3 other storiesManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot A...2023-02-2312 min
The Mobile User Acquisition Show📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼Today’s episode is a re-release from our older podcast - How Things Grow.Our guest is Eric Seufert. Eric is the Founder of Heracles Media and Mobile Dev Memo, the author of the book Freemium Economics, and one of the foremost experts on mobile user acquisition today. Eric has worked on an incredibly wide variety of apps in very different capacities and he's seen it all from the early days where you could buy bot installs to hit the top 10 ranks on iTunes, to today's increasingly sophisticated world of automation and post-identifier growth. Wh...2022-07-1546 min
Verdens Bedste VirksomhederMeta PlatformsMeta Platforms, tidligere kendt som Facebook, er en af de mest omdiskuterede og mindst vellidte virksomheder i verden. På trods af det faktum, så er der stadig omkring 3,6 mia. mennesker, der bruger en af deres tjenester minimum en gang om måneden. Det svarer til ca. 92% af verdens befolkning med internet ex Kina. Meta har været primus motor for udviklingen personaliserede reklamer, og mestre det bedre end nogle andre. Metas personaliserede reklamer er livsnerven for utrolig mange små og mellemstore virksomheder, der ikke har råd til at lave store nationale reklamer. Metas soc...2022-06-1355 min
OutClassedHow to Handle Cyber Security with the New Generation Ep 33In this episode, Mike chats with Co-Founder of The Cyber Safety Project, Trent Ray, about how to protect youth online, how parents can help their children safely navigate the dangers of the cyber world, and the different types of cyberspaces children inhabit.2022-05-2556 min
Building the Metaverse with Jon RadoffEric Seufert and Jon Radoff on scaling games with advertising networks, mobile evolution, ATT and the new "Don Draper" era of online marketingDo you want to learn more about scaling customer acquisition for an online product? The lessons here will apply whether you are shipping a game, a metaverse experience or any type of mobile application. Eric Seufert worked at legendary game publishers like Rovio, Wooga, and Digital Chocolate--where he literally wrote the book on Freemium Economics for games. Eric's concern for several years has been scaling games by optimizing unit economics and accessing scalable user acquisition channels. In this conversation, Jon and Eric talk about how the market for mobile user acquisition has changed; how the market for advertising networks h...2022-05-021h 16
echt & anders - Podcast des SV SandhausenFolge 13 - #21 Nils SeufertIn der 13. Folge unseres Podcasts "Echt & Anders.", präsentiert von der Sparkasse Heidelberg, spricht Nils Seufert über die Unterstützung seiner Eltern auf dem Weg zum Profi und schwierige Phasen in seiner Karriere. Ihr wollt wissen, welcher Spieler ihn gleich mehrfach "nass gemacht" hat? Dann hört jetzt die neue Ausgabe!2022-04-2134 minOutClassedLearning from each other and overcoming assumptions with Hamish Curry | Ep 32Listen as Mike interviews Hamish Curry, Educator, enabler, and collaborator, on everything from the Design Thinking Process and the place of post-its to overcoming tokenism to authentically develop new intercultural relationships. 00:00:20 Meet our guest - Hamish Curry00:08:12 Design thinking for good learning00:10:50 The mindset, the skillset, the toolset00:12:54 From concept to implementation00:17:11 Change is not wholesale00:20:12 Local environment and learning design00:26:39 Prejudice in education00:32:25 Taylor Mali - What Do Teachers Make00:33:40 The Great Resignation & learning from each other00:37:41 Cultural responsiveness - where to start?00:40:00 Otto Sharma - The four types of liste...2022-04-111h 06OutClassedHow To Balance Your Mindset as a Teacher | Ep 31In this episode, Mike chats to our guest Cameron Ross, Digital Learning ICT Coach and Teacher based at St. Peters College, Cranbourne in Australia.He shares his hands-on experiences as an educator, content creator and colleague. This episode is full of practical takeaways for leaders and teachers alike!0:15 Meet our guest - Cameron Ross4:52 Teachers are hoarders6:23 The mindset of being the fountain of knowledge7:42 The 1:9:90 Rule8:40 Failure is okay - what is the worst that can happen?9:42 Cam's role as an IT coach14:05 Trends in teaching - how do you keep up?2022-04-0543 min