Shows
The Business of MarketingLeon Harlow, Group Commercial Director at YMULeon Harlow, Group Commercial Director at YMU, breaks down how the creator economy is reshaping entertainment, talent and brand partnerships. He explains why community and trust now beat pure reach, how YouTube has become the new pilot stage for TV, and what brands should prioritise as every platform becomes a video platform.
2025-12-1247 minThe Business of MarketingYondjé Choi Cornez, Head of Partner Marketing Pixel B2B, Google
Google Pixel’s Head of Partner Marketing B2B, Yondjé Choi Cornez, joins John Horsley to explore global partner ecosystems, cultural intelligence and building a DTC Korean nutrition brand alongside a major tech career.
2025-12-0828 minThe Business of MarketingMitali Israni, Senior Director of Marketing at PantheonSenior Director of Marketing at Pantheon, Mitali Israni, joins host John Horsley to unpack revenue marketing, partner ecosystems and why AI is the “new paintbrush” for modern marketers.
2025-12-0826 minThe Business of MarketingStephanie Dittmer Rogers, EVP of Marketing, San Francisco 49ersSan Francisco 49ers EVP Marketing Stephanie Dittmer Rogers dives into the craft of fan experience - from in-stadium entertainment to global growth and the brand philosophy guiding one of the NFL’s most iconic teams.
2025-11-2641 minThe Business of MarketingDennis Claus, Strategy Lead EMEA at Apply Digital
Apply Digital’s Dennis Claus, Strategy Lead EMEA, explores how brands can turn customers into fans. From sports franchises and global consumer brands to AI, personalisation and the “three Es” of change, Dennis shares a pragmatic view on building digital ecosystems, measuring fandom, and staying focused on what really matters in a world of constant hype.
2025-11-2529 minThe Business of MarketingGreg P. Licciardi, VP Sponsorships & Partner Programs at ANA
ANA’s Greg P. Licciardi, VP Sponsorships & Partner Programs and author of The Holy Grail of Marketing, breaks down his “Holy Grail” framework for modern marketing. From Wendy’s, Harry’s and e.l.f. to AI-driven personalisation and brand purpose, Greg shares how to align the right person, message, timing, environment and outcome – whether you’re a global CMO or a startup watching every dollar.
2025-11-2531 minThe Business of MarketingDennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake
This episode features Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake. Dennis brings decades of experience from Yahoo, Microsoft, Meta and IAB Tech Lab to unpack the future of data, AI, identity and measurement - and what the next era of advertising will really look like.
2025-11-2534 minThe Business of MarketingJay Prasad, CEO at Relo MetricsJay Prasad, CEO of Relo Metrics, unpacks how AI and computer vision are transforming the way brands measure sponsorships, fan attention and cultural moments across sport, streaming and entertainment. A look at the shift from logo slaps to real, data-driven impact.
2025-11-2534 minThe Business of MarketingAdam Clyne, Founder & CEO and Mark Lainas, President US at CoolrThis episode features Adam Clyne, Founder & CEO of Coolr, and Mark Lainas, President US, from the social-first agency behind standout work for Burger King, Deliveroo and dozens of major global brands. They share Coolr’s origin story, how culture, creators and platform-native thinking fuel their approach, and why so many CMOs are struggling to keep up as social overtakes traditional media.
2025-11-2537 minThe Business of MarketingChristie Sclater, SVP of Global Marketing at CliniqueChristie Sclater, Clinique’s SVP of Global Marketing, breaks down how the brand continues to evolve through global campaigns, digital acceleration and deep consumer insight. A candid conversation on creativity, modern brand building and what it takes to grow an iconic beauty brand today.
2025-11-2536 minThe Business of MarketingKevin Hein, Chief Growth Officer at GIPHYKevin Hine, CRO at GIPHY, breaks down the shift from the feed era to the chat era, what emotional context teaches us about culture, and how brands can thrive through participation, not visibility.
2025-11-2546 minThe Business of MarketingCharles Simon, Vice President of Private Advertising Standards at RTB HouseRTB House’s Charles Simon, Vice President of Private Advertising Standards, discusses how regulation and standards are transforming digital advertising. From GDPR and state-level laws to cryptography, clean rooms and privacy-first measurement, Charles breaks down what’s coming next - and why understanding privacy is now a core superpower for modern marketers.
2025-11-2532 minThe Business of MarketingOli Bealby, Co-Founder, Stereo Creative
This episode features Oli Bealby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.
2025-11-0627 minThe Business of MarketingShannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo!
Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.
2025-11-0633 minThe Business of MarketingAarti Bhaskaran, Global Head of Research and Insights, Snap
Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.
2025-11-0639 minThe Business of MarketingJohanna Wahlroos, VP of Marketing, Global Strategy and Planning, DoubleVerify
Recorded live at Advertising Week New York, this episode features Johanna Wahlroos, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, the balance between AI and human insight, and how to keep the customer truly at the centre of every strategy.
2025-11-0629 minThe Business of MarketingLindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor
Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of Revenue at Conductor AI. Lindsay explores how AI is redefining the role of marketing leaders, the rise of AEO (AI Engine Optimization), and what it takes to build authentic, people-first brands in an era of automation.
2025-11-0636 minThe Business of MarketingTony Marlow, Chief Marketing Officer, LG Ad Solutions
From smart TVs to smart ads, Tony Marlow, Chief Marketing Officer at LG Ad Solutions, shares how the company is transforming the TV experience - blending attention, addressability, and real outcomes for brands.
2025-11-0639 minThe Business of MarketingDarren D'Altorio, SVP of Paid Media, Wpromote
WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI ethics, influencer ROI, and why smashing silos between brand, performance, and creative teams is key to modern marketing success.
2025-11-0640 minThe Business of MarketingKimberly Hairston-Hicks, CMO, Gold Bond
From Legacy to Leadership: Kimberley Hurst-Hicks on Modernising Brands with Soul CMO of Gold Bond Co, Kimberley Hurst-Hicks shares how she’s reinventing a 100-year-old brand without losing what made it iconic. From her journey through Coca-Cola and L’Oréal to launching her own venture, Kimberley discusses inclusive innovation, brand leadership, and why the future of wellness is holistic.
2025-11-0633 minThe Business of MarketingMindie Kaplan, VP Innovation, MediaMintFrom Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.
2025-10-2734 minThe Business of MarketingRuslan Tovbulatov, CMO at GloatGloat’s CMO Ruslan Tovbulatov joins The Business of Marketing Podcast to discuss the rise of AI-driven work orchestration, why brand is the ultimate moat, and how the best CMOs balance brand, demand, and expansion in the age of AI.
2025-10-1735 minThe Business of MarketingMartin Kihn, SVP, Strategy at Salesforce Marketing CloudMartin Kihn, SVP, Strategy, Salesforce Marketing Cloud, shares his perspective on how AI, data, and storytelling are shaping the future of marketing. He discusses the rise of agentic AI, lessons from history on tech disruption, and how marketers can stay human-centred while embracing automation and innovation.
2025-10-1728 minThe Business of MarketingKerel Cooper, CMO, GumGumGumGum CMO Kerel Cooper joins The Business of Marketing Podcast to discuss how contextual advertising, creativity, and data combine to create more human, meaningful brand connections.
2025-10-1730 minThe Business of MarketingJohn Piccone, Regional VP Americas at AdformAdform’s John Piccone reflects on 30 years in ad tech, the future of programmatic, and why independence, curiosity, and smart teams matter more than ever.
2025-10-1727 minThe Business of MarketingAshley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX
Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX, shares how storytelling, product marketing, and AI are transforming enterprise marketing. She discusses simplifying complexity, creating real-world impact, and driving relevance in an AI-first world.
2025-10-1733 min
The Science of SelfPleasure vs. Purpose: Hedonism's Tightrope Walk - Exploring Aristippus & the Ethics of Fulfillment00:01:09 Aristippus and Ethical Hedonism.00:07:45 How is Ethical Hedonism Different from Hedonism?00:10:37 Reframe the Way You Think about Pleasure00:17:45 Reframe the Way You Think about Pain00:22:52 Here are the main takeaways from today's episode.Philosophies on Self-Discipline: Lessons from History’s Greatest Thinkers on How to Start, Endure, Finish, & Achieve (Live a Disciplined Life Book 7) By Peter HollinsHear it Here - https://bit.ly/philosophieshollinshttps://www.amazon.com/dp/B08H1BSFCV...
2025-09-0925 minThe Business of MarketingSalomé Imedashvili, Director of GSI and Strategic Partnerships at SalesforceSalomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact, she explains how partnerships can deliver 10x stronger results.
2025-09-0838 min
The ZicastThe Zicast Episode 80: Erin Russell —Using PR to Tell Others’ Stories Through Non-ProfitsOn the eightieth episode of The Zicast, I’m joined by Public Relations Pro: Erin Russell! We discuss her journey into communications, creating content for non-profits to uplift others, her experiences in reporting and sketch-comedy acting, and more! Technical Directed by: Liam Chen The Zicast Logo Designed by: Joe FlynnThe Zicast Intro Designed by: Jose Sarango Thumbnail Designed by: Patrick SorberoAdd The Zicast on: Instagram: https://www.instagram.com/thezicast/Spotify: https://open.spotify.com/show/5KQj8MsxHQlcwjno1SEDRZ?si=c5f525d4c4324a9fTik Tok: https://www.tiktok.com/@thezicast?_t=8oqlOi6Xi0Y&_r=1Ti...
2025-08-1542 minThe Business of MarketingGordon Glenister—Author, Speaker, Podcast Host, and Founder of Membership World and EmployfluenceGordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon Glenister—author, speaker, podcast host, and founder of Membership World and Employfluence. They dive into the real meaning of influence, how personal brands are built (and broken), the rise of employee advocacy, and why the future of community-led marketing is built on trust, not just reach.
2025-08-1238 minThe Business of MarketingPaul Wright, Head of EMEA at Uber AdvertisingPaul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads.
In this episode, Paul shares how Uber Advertising scaled from a simple sponsored listings model to a billion-dollar business in just a few years, spanning over 30 global markets. From the power of “moment marketing” to building a culture of innovation, Paul reflects on lessons learned across his career—from Sky and Apple to startups and Amazon—and how Uber’s unique data and rider moments are reshaping brand engagement across rides and Eats.
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2025-08-0540 minThe Business of MarketingBen Putley, CEO and Co-Founder, AlkimiBen Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech that just works.
2025-07-2828 minThe Business of MarketingElizabeth Kiehner, Chief Growth Officer, NortalJoin Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, and precision into every touchpoint.
2025-07-2132 minThe Business of MarketingClare Turner, Chief Commercial Officer at Pearl & DeanClare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through immersive storytelling.
2025-07-1432 minThe Business of MarketingOwen Griffiths, Commercial Revenue Director, The SunJoin Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from print to programmatic, partnerships to original video. Learn how The Sun blends scale, creativity, and data-driven insight to deliver front-of-mind results for brands like Tesco and Paramount+, while tackling news brand perceptions with bold innovation and a human touch.
2025-07-0928 minThe Business of MarketingJustin Reid, Senior Director of Global Partnerships Solutions, TripadvisorIn this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform.
Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a noisy media landscape.
2025-06-1929 minThe Business of MarketingJoseph Worswick, VP EMEA and Global Head of Sustainability, OpenXIn this episode, we speak with Joseph Worswick, VP EMEA and Global Head of Sustainability at OpenX – a leading programmatic platform driving progress on transparency, premium inventory, and sustainability.
Joseph unpacks how OpenX became the first carbon-neutral ad tech company, why the future of programmatic depends on smarter curation and AI, and how culture and curiosity fuel long-term success.
2025-06-1228 minThe Business of MarketingLina Tonk, Chief Marketing Officer, RecurlyIn this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale.
Lina shares how Recurly empowers companies across industries—from airlines to fashion—to innovate with subscription models and elevate the subscriber experience. She talks about the power of partnerships, the critical alignment between marketing, sales, and product, and why marketing should own the full pipeline. With practical examples and sharp strategic thinking, Lina offers a fresh perspective on what it takes to drive growth in the subscription economy.
2025-06-0537 minThe Business of MarketingCat Botibol, Business Development Director, Secret CinemaJoin Cat Botibol, Business Development Director at Secret Cinema, as she unpacks the power of immersive storytelling, brand authenticity, and cultural connection. Discover why experiences are becoming the new media, how brands like Coca-Cola and EE are embedding into fandoms, and why emotional resonance, not reach, is the true metric of success. Learn what modern audiences crave, and how smart brands are showing up in unforgettable ways.
2025-06-0333 minThe Business of MarketingCat Hartland, UK Growth Lead, SBSIn this episode, we’re joined by Cat Hartland, UK Growth Lead at SBS, a company on a mission to level the playing field for independent agencies.
Cat shares how SBS is democratising access to programmatic tech, building a thriving partner ecosystem, and helping indie agencies deliver big-agency performance, without the bureaucracy.
2025-05-2329 minThe Business of MarketingBen Woollams, CEO and Founder, TrueRightsIn this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.
2025-05-2030 minThe Business of MarketingVirginie Chesnais, Chief Marketing Officer, HappydemicsIn this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness solution.
Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy and start measuring what matters.
2025-05-1427 minThe Business of MarketingMarc Webbon, Co-Founder and CEO, WonderhatchMarc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why a culture built on empowerment, curiosity, and emotional storytelling is the future of marketing.
2025-05-1332 minThe Business of MarketingHelen Keelan, Senior Sales Director, LG Ad SolutionsJoin Helen Keelan, Senior Sales Director at LG Ad Solutions, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer journeys. Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
2025-05-0826 minThe Business of MarketingJames Grant, SVP and Head of Advanced TV, EquativIn this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
2025-05-0629 minThe Business of MarketingAisling Conlon, International Trade Director, UK AdvertisingAisling Conlon, International Trade Director for UK Advertising, discusses her unique role in promoting UK advertising globally, especially in the US market. She highlights the impact of UK advertising exports, VIP networking events, and partnerships, such as with Advertising Week New York, aimed at fostering industry connections and expanding international opportunities for UK businesses.
2025-01-1525 minThe Business of MarketingDana Bodine, VP of Marketing, TrustpilotDana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy between purpose and profit.
2025-01-1437 minThe Business of MarketingDamon Reeve, CEO, OzoneDamon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.
2024-12-0426 minThe Business of MarketingSimon Green, Founder and CEO, Edit CloudSimon Green, Founder and CEO of Edit Cloud, discussed his journey in media production, transitioning from traditional editing to cloud-based solutions. He highlighted Edit Cloud’s focus on technology, talent, and training to democratize content creation. Simon emphasized collaboration with clients like ITV, integrating cloud-based workflows to enhance efficiency, sustainability, and creative reach across global markets.
2024-12-0335 minThe Business of MarketingHenry Skelsey, VP of Product Marketing, SongtradrHenry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights holders. Through acquisitions, including Bandcamp, Songtradr aims to enhance value in music by blending technology, creative services, and AI. Skelsey highlights the importance of sonic branding, data-driven marketing, and an empathetic approach to connect brands and audiences.
2024-11-2531 minThe Business of MarketingLotte Jones, Chief Commercial Officer, The News MovementLotte Jones, Chief Commercial Officer of The News Movement, discusses their social-first approach to journalism aimed at younger audiences. The platform emphasizes fact-checked, engaging content across social media, with a business model focused on brand partnerships. Leveraging AI for story tracking and audience insights, they prioritize real-world impact and adaptability across platforms.
2024-11-2535 minThe Business of MarketingTimo Weis, Global Head of Growth, InfosysTimo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional marketing, global content localization, and the integration of AI for scalable campaigns. Weis highlights the importance of understanding customer journeys, aligning sales and marketing, and fostering an inclusive team culture.
2024-11-2041 minThe Business of MarketingAndrew Grosso, Co- Founder and CPO, PickaxeAndrew Grosso, Co- Founder and CPO of Pickaxe, discusses Pickaxe AI’s work helping media and entertainment companies tackle data challenges and optimize customer engagement. He highlights Pickaxe’s tools for automated insights, datascience, and strategic marketing. Grosso emphasizes the importance of data quality, teamwork, and adaptability in future technological and industry changes
2024-11-1243 minThe Business of MarketingLori Goode, CMO, Index ExchangeLori Goode, CMO at Index Exchange, discusses her multifaceted role overseeing global marketing, L&D, and sustainability. She highlights Index Exchange’s evolution in ad tech, emphasizing collaboration, customer-centric strategies, and commitment to sustainability. Key focuses include refining go-to-market processes, expanding streaming TV services, and fostering an innovative company culture with curiosity, ownership, and integrity as core values.
2024-11-1135 minThe Business of MarketingLinn Frost, Co-CEO, Social ElementLinn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement with authenticity. She highlights using social media effectively by fostering human connections and aligning brand values with consumer needs. Frost also explores AI’s role in content moderation and emphasizes hiring for attitude and shared values.
2024-11-0632 minThe Business of MarketingMichael McNerney, Publisher, Martech RecordMichael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.
2024-11-0437 min
The Science of SelfConquer Yourself: How Plato & Nietzsche Can Help You Build Self-DisciplinePhilosophies on Self-Discipline: Lessons from History’s Greatest Thinkers on How to Start, Endure, Finish, & Achieve (Live a Disciplined Life Book 7) By Peter HollinsHear it Here - https://bit.ly/philosophieshollinshttps://www.amazon.com/dp/B08H1BSFCV8 meditations on goal achievement and getting things done no matter the circumstances.Instead of trying to go it alone or wing it, apply lessons from some of history’s greatest thinkers. Harness thousands of years worth of wisdom, not just your own.
2024-07-1944 minThe Business of MarketingDavid Keene, European CMO of WiproJoin David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and leveraging first-party data to drive better engagement.
2024-06-2625 minThe Business of MarketingKirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable InkJoin Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of effectively understanding and targeting your audience.
2024-06-2625 minThe Business of MarketingSimon Morris, VP of International Marketing at AdobeJoin Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry.
2024-06-2621 minThe Business of MarketingVitaly Pecherskiy, CEO, StackAdaptVitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven strategies. Vitaly shares insights on the evolution of the ad tech industry, the impact of AI, and the importance of creativity in B2B marketing. Learn how StackAdapt is helping brands and agencies navigate the complexities of digital advertising to drive success.
2024-06-1733 minThe Business of MarketingJohn Watton, Tech Marketer & Fractional CMOJohn Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest marketing trends, the integration of AI, and how data-driven strategies are reshaping the industry. This podcast is a treasure trove of knowledge for marketers eager to stay ahead in the dynamic digital landscape, understand customer behavior, and drive sustainable growth.
2024-06-1736 minThe Business of MarketingMaria Scheglakova, Marketing Director EMEA, PubmaticMaria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive business growth.
2024-06-1727 minThe Business of MarketingJonathan Beeston, Product Marketing Director, SalesforceJonathan Beeston, Product Marketing Director at Salesforce, explores the dynamic role of product marketing, the transformative power of generative AI, and the importance of data in delivering personalized customer experiences.
2024-06-1735 minThe Business of MarketingJennifer Berry, CEO, Digitas UKJennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Discover how Digitas is pushing the boundaries of creativity and technology to deliver exceptional results for global brands.
2024-06-1031 minThe Business of MarketingAzlan Raj, CMO, Dentsu EMEAAzlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing adaptability and proactivity, Raj highlights the importance of shared KPIs in building high-performing teams and the need to measure client experience beyond traditional metrics. The discussion addresses fostering a culture of growth and innovation within the C-Suite and examines the impact of COVID-19 and geopolitical tensions on client decision-making. Raj stresses the necessity for brands to pivot quickly in response to changing market conditions.
2024-06-0929 minThe Business of MarketingMark Debenham, VP of Growth Marketing and Marketing Operations, AdverityDive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is revolutionizing decision-making for modern marketers. Gain insights into the latest trends, including the role of AI and technology in driving creativity and performance. Mark shares his unique journey and actionable strategies for leveraging data to fuel sustainable growth.
2024-06-0438 minThe Business of MarketingChristopher Hogg, Chief Revenue Officer, LotameChristopher Hogg, CRO of Lotame, discusses leveraging data to drive B2B growth. He highlights the importance of aligning sales and marketing strategies, staying updated with industry trends, and building high-performing teams. The conversation covers lead generation, the customer journey, and the benefits of being independently owned. Emphasis is placed on fostering a culture of growth and innovation, and the potential of AI in marketing. Hogg underscores the need for human connections in B2B sales, despite the rise of automation and remote work. The discussion concludes with insights on adapting go-to-market strategies to regional market conditions.
2024-05-3034 minThe Business of MarketingSteve Reny (CEO) and Jennifer Griffin Smith (Chief Market Officer) of AcquiaIn this edition of the Business of Marketing podcast, recorded at Acquia Engage London, Steve Reny, CEO of Acquia, and Jennifer Griffin Smith, Chief Market Officer, discuss the evolution of marketing. They acknowledge the shift from traditional tactics to a data-driven approach focused on customer journeys. The duo addresses challenges like the cookieless future and AI-generated content while exploring future opportunities in content management, data insights, and accessibility. By embracing accessibility, both emphasize how marketers can expand their reach whilst making a positive global impact.
2024-05-2730 minThe Business of MarketingGiulia Zecchini, Commercial Partnerships Strategy Director, ESL FACEIT GroupGiulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group, explores the booming world of esports, the innovative strategies behind significant gaming events, and how brands can authentically engage with the gaming community. Giulia highlights the importance of long-term brand partnerships and the future of gaming culture.
2024-05-2427 minThe Business of MarketingJames Slezak, CEO, SwayableHear how cutting-edge data platforms revolutionizing brand persuasion and campaign effectiveness are in Episode 6 of the Business of Marketing podcast. James Slezak, CEO of Swayable, and Demand Exchange’s Justin Cooke explore how giants like Paramount Pictures and food company Grupo Bimbo. They highlight the importance of storytelling and brand affinity over immediate conversion, showing how upper-funnel marketing strategies significantly contribute to brand growth and consumer engagement. Finally, discover how insights produced by Swayable and similar platforms are shaping the future of marketing by providing data-driven evidence to support creative decisions.
2024-03-1326 minThe Business of MarketingJohn Karl, Head of Client Development and Growth, CatalystDive into cutting-edge marketing strategies with Episode 5 of the Business of Marketing podcast, brought to you by Demand Exchange. Join the conversation between John Karl, Catalyst’s Head of Client Development and Growth, and Justin Cooke, as they unravel the complexities of digital performance marketing across B2B and B2C sectors. Discover the importance of cross-channel integration, SEO’s enduring relevance, and the power of content optimization through engaging case studies. This episode, recorded live at Advertising Week New York, is a treasure trove of insights for marketers eager to drive growth, efficiency, and innovation. Tune in to tran...
2024-03-1330 minThe Business of MarketingMarilyn Mead, CMO, WinmoIn the latest episode of ‘The Business of Marketing’ podcast, Winmo’s CMO Marilyn Mead and Justin Cooke from Demand Exchange provide valuable insights into the dynamic relationship between marketing and sales in the B2B sector. The discussion highlights the significance of having diverse customer touchpoints before sales engagement and the crucial role of marketing in driving revenue and outcome-based metrics. Additionally, they explore the fascinating trend of product-led growth in the SaaS industry, highlighting its potential to revolutionize how businesses operate. This episode is a must-listen for anyone interested in staying ahead of the curve in the ever-e...
2024-03-1317 minThe Business of MarketingDavid Shing, Digital ProphetJoin digital prophet David Shing and Demand Exchange’s Justin Cooke in Episode 3 of the Business of Marketing podcast. Recorded live at Advertising Week New York, this episode dives deep into the ever-evolving marketing landscape – from the significance of design and brand affinity to the impact of AI and blockchain on creativity and consumer engagement. Shing shares his perspective on navigating the complexities of today’s digital world, the importance of feeling in branding, and the future of content creation and collaboration. Whether you’re a marketing aficionado or just curious about the intersection of technology and creativity, this discussi...
2024-03-1317 minThe Business of MarketingMary Cirincione, VP, Propeller GroupIn this second episode of The Business of Marketing, Mary Cirincione, VP of the Propeller Group, and Justin Cooke, Chairman of Demand Exchange, explore the power of thought leadership and strategic content implementation in driving engagement with B2B buyers. They explain how content can inspire a change in behavior and create compelling customer journeys. You’ll also discover how personal connections can be leveraged, and potential clients can be integrated into content to foster engagement and collaboration. You’ll also learn why C-suite executives must embrace their vulnerable side to redefine thought leadership.
2024-03-1326 minThe Business of MarketingShafqat Islam, CMO, OptimizelyIn Episode 1 of the Business of Marketing podcast, Shafqat Islam, CMO of Optimizely, discusses transforming and optimizing digital marketing strategies. Hosted by Demand Exchange’s Chairman, Justin Cooke, at Advertising Week New York, they explore the core belief that content is central to marketing and the importance of digital experience as a product. Islam emphasizes testing everything in marketing, the strategic approach to demand generation, and the balance between brand and demand. Islam also touches on the integration of AI in generating content, underscoring Optimizely’s vision to create a unified operating system for marketing that streamlines and enhances the...
2024-03-1324 min
Stratford Heights Church of GodLight Unto My Path7.6.14.PMPastor Richard Mcintosh Msg on The Word of God
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