Shows
Pathmonk Presents PodcastCrafting Engaging Brand Stories Online | Bernadette Fredricks from Bern & ChrisJoin us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate your brand and connect with your audience effectively! 2025-06-1618 minPathmonk Presents PodcastStreamlining Agency Success with Curiosity | Reuben Shoub from WorkamajigJoin us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig’s 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your agency! 2025-06-1622 minPathmonk Presents PodcastSustaining Arts with Digital Solutions | Matt Yau from CultureSuiteJoin us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create meaningful connections and drive sustainable growth in niche markets, inspiring your marketing journey! 2025-06-1621 minPathmonk Presents PodcastBuilding Community Through Arcade Basketball | Nick Gonzales from Pop-A-ShotJoin us on Pathmonk Presents with Nick Gonzales, VP of Marketing at Pop-A-Shot, the iconic arcade basketball brand, alongside mascot Mr. Pop. Nick shares how Pop-A-Shot leverages organic search and user-generated content to build a passionate community. Learn about their new Elite game for commercial spaces and the national championship driving engagement. Discover strategies for boosting website conversions and creating repeatable social content models. Tune in for insights on gamifying customer interactions and fostering brand loyalty, inspiring you to create fun, community-driven marketing that scores big! 2025-06-1620 minPathmonk Presents PodcastCrafting Trustworthy Digital Presence Ethically | Robert Carnes from Green MellenJoin us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity! 2025-06-1624 minPathmonk Presents PodcastConnecting Families with Safe Tech Innovation | Rachel Quailliam from Tick Talk TechJoin us on Pathmonk Presents with Rachel Quailliam, Senior Marketing Manager at Tick Talk Technologies, creators of the Tick Talk smartwatch—a safe phone alternative for kids. Rachel shares how Tick Talk fosters parent-child bonds without social media risks. Discover strategies for driving e-commerce sales through Amazon, Shopify, and influencer partnerships, plus tips for optimizing website SEO and user journeys with tools like Lucky Orange. Learn how Rachel tackles bots, abandoned carts, and data anomalies to boost conversions. Tune in for actionable insights to scale a niche brand! Visit myTick Talk.com to explore their innovative product. 2025-06-1317 minPathmonk Presents PodcastGuiding Ethical Growth for D2C Brands | Caleb Madsen from Mad House ConsultingJoin us on Pathmonk Presents with Caleb Madsen, Founder and SEO of Mad House Consulting, a firm offering fractional CMO services for D2C brands. Caleb shares how he brings clarity to businesses by prioritizing ethical consulting and website simplicity over flashy marketing. He discusses leveraging word-of-mouth referrals and Reddit for insights while advocating for transparency in client relationships. Learn how to streamline navigation to boost conversions and focus on foundational strategies for sustainable growth. Tune in for actionable tips to navigate the D2C landscape with integrity, inspiring you to build stronger brands! 2025-06-1317 minPathmonk Presents PodcastNavigating Growth in Luxury Running Apparel | Oliwia Romanowska from Acid RunningJoin us on Pathmonk Presents as we welcome Oliwia Romanowska, Head of Growth at Acid Running, a performance-led luxury running apparel brand. In this episode, Oliwia shares how Acid Running targets a unique niche of artsy, entrepreneurial men with premium, design-focused products. She discusses their rapid growth through organic channels, word-of-mouth, and social run events, alongside strategies for enhancing their e-commerce platform. From optimizing customer journeys to launching bold collections like the Albion T-shirt, Oliwia reveals actionable insights for scaling a brand while staying true to its vision. Tune in for tips on balancing style, performance, and growth. 2025-06-1316 minPathmonk Presents PodcastRedefining Tech Retail with Subscriptions | Ben Stevenson from UpgradedJoin us on Pathmonk Presents with Ben Stevenson, Head of Growth at Upgraded, an innovative online electronics retailer. Ben shares how Upgraded’s MacBook subscription program offers affordable upgrades for designers and developers while reducing e-waste. Discover strategies for leveraging paid marketing, aligning website branding with Apple’s aesthetic, and addressing customer objections to boost conversions. Learn tips for using analytics tools like PostHog and user testing to optimize e-commerce flows. Tune in for actionable insights to create seamless customer experiences and build a sustainable tech retail brand! 2025-06-1223 minPathmonk Presents PodcastPioneering E-commerce in Outdoor Equipment | David Smith from Arns EquipmentJoin us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success! 2025-06-1220 minPathmonk Presents PodcastBoosting Therapist Practices with SEO and AI | Chris Morin of MoonrakerOn Pathmonk Presents, we sit down with Chris Morin, founder of Moonraker, an SEO agency specializing in mental health practitioners. Chris shares how Moonraker bridges the tech literacy gap for therapists, helping solo practitioners and group practices scale through targeted SEO, AI, and CRO strategies. Learn about their unique approach to lead generation via collaboration partnerships, the power of social proof on websites, and why streamlining the client journey is key. Chris also reveals his innovative use of AI tools and his vision for scalable SaaS products, offering actionable insights for marketers in niche industries. Don’t miss this ep...2025-06-0328 minPathmonk Presents PodcastStreamlining Infrastructure with Scalr | Alistair Heys of ScalrOn Pathmonk Presents, Alistair Heys, VP of Marketing at Scalr, explains how their platform, built on Open Tofu, empowers developers and DevOps teams to manage infrastructure as code securely and efficiently. Serving startups to Fortune 10 companies, Scalr simplifies compliance and scaling. Alistair shares their organic growth strategy, focusing on high-value content, LinkedIn, and a robust documentation site to drive sign-ups. Learn about their usage-based pricing, community-driven approach, and tips for B2B website conversion by understanding user cohorts. Tune in for insights on aligning marketing with product development for impactful growth! 2025-06-0331 minPathmonk Presents PodcastDisrupting Dental Supply with Transparent Pricing | Barrett Cox of Net32Join Pathmonk Presents as we chat with Barrett Cox, Director of Performance Marketing at Net32, an online dental supply marketplace revolutionizing the industry with transparent pricing. Barrett shares how Net32 serves dentists, from solo practitioners to group practices, by offering control and cost savings. Discover their growth strategies, including heavy SEO, a new podcast program, and channel diversification via CTV and Reddit. Learn about the critical role of website UX, testing velocity, and reducing friction for conversions. Barrett also offers insights on performance marketing and the importance of cross-functional education, providing actionable tips for marketers in competitive industries. Tune...2025-06-0317 minPathmonk Presents PodcastSafeguarding the Digital Ecosystem with AI | Ryan Ofman of Deep MediaJoin Pathmonk Presents as we explore Deep Media with Ryan Ofman, Head of AI Research. Deep Media pioneers AI-driven deepfake detection, protecting government, social media, and financial sectors from misinformation. Ryan shares how they engage clients through conferences and viral deepfake detection reports, leveraging their website for education and acquisition. Learn about urgent “earthquake” conversions versus proactive “aftershock” inquiries, the importance of accessible AI explanations, and their work with academics for equitable AI. Discover tips for creating converting websites with engaging demos and compelling content. Tune in for insights on combating digital threats! 2025-06-0234 minPathmonk Presents PodcastHarnessing Data for Growth: Analytics Insights | Kyle Daniels of Assimil8Join us on Pathmonk Presents with Kyle Daniels, Head of Marketing at Assimil8, a consultancy excelling in data analytics and AI for 19 years. In this episode, Kyle reveals how Assimil8 helps department heads and C-suite leaders consolidate data to make informed decisions across industries like marketing and travel management. Learn about their unique event-based acquisition strategy, leveraging partnerships with IBM and AWS, and the challenges of showcasing NDA-protected work on their website. Kyle also shares his daily marketing tasks and tips for creating a converting website. Tune in for insights on driving growth through data!2025-06-0233 minPathmonk Presents PodcastStreamlining Healthcare Claims with Human Touch | Stephanie Short-Romanello of ClaimMDJoin Pathmonk Presents as we explore ClaimMD with Stephanie Short-Romanello, Marketing Manager at this medical claims clearinghouse. Stephanie explains how ClaimMD acts as the vital link between providers and insurers, ensuring swift claim payments for small practices to large health systems. Discover their multi-pronged acquisition strategy using LinkedIn, Google Ads, and conferences, and the website’s role in client education with free demos. Learn about pain points like claim delays, Stephanie’s “chunking” approach for website conversions, and the value of human support. Tune in for insights on balancing automation with authentic connections!2025-05-2833 minPathmonk Presents PodcastVisual Solutions & Optical Innovation | Elian Calabor from Horizons OpticalJoin Rick Veronese on Pathmonk Presents with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process. 2025-05-1418 minPathmonk Presents PodcastRedefining Tattoo Care with Natural Solutions | Erin Murray of Mad RabbitJoin Pathmonk Presents as we dive into Mad Rabbit with Erin Murray, Chief Brand Officer. Mad Rabbit redefines tattoo care with natural, breathable products for consumers, artists, and distributors. Erin shares how Meta, TikTok, and retail partnerships like Walmart drive customer acquisition, with 25% of revenue from digital channels. Learn about enhancing website UX for better conversions, the power of video and before-and-after content, and staying nimble in a growing industry. Discover tips for engaging customers and building loyalty in the evolving tattoo care market! 2025-05-1417 minPathmonk Presents PodcastEmpowering Outdoor Adventures with Ultralight Gear | Derek Rasmussen of Outdoor VitalsJoin Pathmonk Presents as we talk with Derek Rasmussen, Marketing Director at Outdoor Vitals, a company crafting ultralight, performance-driven gear for backpackers. Derek shares how they target ultralight enthusiasts and through-hikers, solving the need for reliable, high-quality equipment. Learn about their top acquisition channel—paid advertising through strategic giveaways on Meta and Google—paired with Klaviyo email follow-ups. Discover their organic efforts via podcasts and YouTube, plus their unique approach to product testing in the backcountry. Derek’s insights on focusing on KPIs and avoiding vanity metrics offer actionable tips for e-commerce marketers aiming to drive growth. Tune in! 2025-05-1419 minPathmonk Presents PodcastFunding Dreams with Zero Interest Solutions | Kashish Jain of Boge GroupJoin Pathmonk Presents as we chat with Kashish Jain, a client-facing marketing professional at Boge Group, a company revolutionizing funding by helping clients secure 0% interest financing through credit card applications. Kashish shares how Boge Group supports over 3,000 entrepreneurs in industries like finance and startups, emphasizing purpose-driven work. Learn about their client acquisition through LinkedIn and word-of-mouth, the critical role of SEO and website design, and Kashish’s holistic approach to productivity via journaling and meditation. Discover tips for creating converting websites and prioritizing consumer psychology for marketing success. Tune in for inspiring insights!2025-05-1416 minPathmonk Presents PodcastCulinary Expertise Meets Business Strategy | Lawrence Martineau of Fischer Forward ConsultingJoin Pathmonk Presents as we dive into Fischer Forward Consulting with Lawrence Martineau, Director of Business Development. With over 50 years of culinary experience, Lawrence and Christian Fischer mentor food, beverage, and food tech companies to disrupt their industries. Learn how their chef-inspired mindset—strategy, encouragement, and consistency—creates high-value client experiences. Discover their client acquisition through open communication, the website’s role in showcasing Christian’s credibility, and tips for empathetic sales. Lawrence shares insights on fostering genuine connections and driving human-centric growth. Tune in for actionable strategies for business success! 2025-05-1219 minPathmonk Presents PodcastSimplifying Lease Management with SpaceBase | Brooke Colglazier of SpaceBaseOn Pathmonk Presents, Brooke Colglazier, Marketing Manager at SpaceBase, shares how their modern lease management and accounting software, built with Airbnb and Deloitte, serves diverse industries like airlines and retail. Solving manual lease tracking issues, SpaceBase offers OCR search and ASC 842 compliance reporting. Brooke discusses their inbound and word-of-mouth-driven growth, plans for outbound marketing, and website revamp to boost education. Learn about leveraging LinkedIn, G2, and data analytics, plus Brooke’s tips for engaging content and automating analytics. Tune in for insights on building a customer-centric SaaS marketing strategy! 2025-05-1223 minPathmonk Presents PodcastDecarbonizing Real Estate: Sustainable Solutions for Construction | Reshma Baskaran of AccaciaJoin us on Pathmonk Presents as we welcome Reshma Baskaran, Growth Marketing Manager at Accacia, a platform simplifying decarbonization for real estate. In this episode, Reshma shares how Accacia helps track carbon emissions and promotes green construction with sustainable materials and energy-efficient solutions. Discover their strategies for engaging a niche audience through networking, thought leadership, and a user-focused website. Reshma also dives into her day-to-day marketing tasks, offering insights on content creation and community-driven growth. Tune in for actionable tips on building trust and driving conversions in a legacy industry committed to sustainability. 2025-05-1223 minPathmonk Presents PodcastGrowing Healthy Food Sales with Smart Marketing | Yuriy Townsend from EverytableYuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously! 2025-04-2221 minPathmonk Presents PodcastNavigating AI Adoption for Business Success | Nick Oliveri from Cornerstone TechnologiesNick Oliveri, Director of Marketing at Cornerstone Technologies, joins Rick Veronese on Pathmonk Presents to explore how this San Jose-based company bridges the gap to emerging tech. Specializing in managed and professional services, Cornerstone helps organizations—from law firms to large enterprises—adopt AI and advanced technologies like chatbots and enterprise search. Nick shares how they turn data into actionable solutions, generate warm website leads, and support risk management for regulated industries. Tune in for insights on driving business growth through innovation and action-oriented strategies!2025-04-2216 minPathmonk Presents PodcastUnveiling Insights with Advanced Research Tools | Pete Larkin from SawtoothPete Larkin, Head of Marketing at Sawtooth and Silicon Slopes Marketing Chapter President, joins Rick Veronese on Pathmonk Presents to discuss their 40-year legacy in survey software. Tailored for sophisticated quant researchers at giants like Amazon and Google, Sawtooth delivers pro tools like conjoint analysis. Pete shares their shift from organic growth to strategic marketing, emphasizing website messaging and customer calls. Learn how Sawtooth uncovers hidden insights for better business outcomes! 2025-04-2218 minPathmonk Presents PodcastOptimizing Data Platforms for Efficiency | Todd Beauchene from RevefiTodd Beauchene, Head of Growth at Revefi, joins Rick Veronese on Pathmonk Presents to discuss how Revefi acts as a copilot for optimizing cloud data platforms like Snowflake and Databricks. With deep expertise, Revefi targets Fortune 1000 companies, helping data engineers and CIOs save costs and boost efficiency. Todd shares their event-driven strategy and website’s educational role in driving growth. Learn how Revefi transforms data management in this engaging episode!2025-04-2218 minPathmonk Presents PodcastSimplifying Wireless Wins for Business | Reed Perryman from RCN TechnologiesReed Perryman, VP of Sales and Marketing at RCN Technologies, joins Rick on Pathmonk Presents to demystify wireless internet for businesses and government. From retail franchises to public safety, RCN cuts through carrier myths, ensuring reliable connectivity with expert consultation. Reed shares their referral-driven growth, new SEO efforts, and website optimization plans like quizzes and speed tests. Learn how RCN turns connectivity challenges into opportunities in this actionable episode! 2025-04-0827 minPathmonk Presents PodcastStreamlining Gig Economy Hiring with Smart Solutions | Daniela Katramada from OgramDaniela Katramada, Head of Marketing at Ogram, joins Rick on Pathmonk Presents to discuss how this UAE-founded platform revolutionizes hiring for businesses and gig workers. Connecting hospitality, logistics, and retail giants like Hilton and DHL with over 500,000 pre-qualified workers, Ogram simplifies recruitment via its app. Daniela shares their focus on Google and Facebook Ads, the app-driven conversion funnel, and untapped landing page potential. Learn how Ogram supports the gig economy with scalable, hassle-free staffing solutions! 2025-04-0826 minPathmonk Presents PodcastPurifying Growth with Health-Focused Marketing | Peter Klein from Ideal LivingPeter Klein, VP of Growth and Retention at Ideal Living, joins Kevin Shirley on Pathmonk Presents to share how this multi-brand retailer enhances lives with pure air and water. Featuring Air Doctor and AquaTru, Ideal Living targets health-conscious consumers and businesses through social influencers and direct-to-consumer channels. Peter dives into balancing website info for conversions, leveraging testing for growth, and solving air and water quality challenges. Discover actionable insights for marketers aiming to blend purpose with performance in this wellness-driven episode!2025-04-0825 minPathmonk Presents PodcastScaling Growth with AI Automation Insights | Dave Ranallo from Arnet TechnologiesDave Ranallo, Director of Growth at Arnet Technologies, joins host Rick Veronese on Pathmonk Presents to share how his Columbus, Ohio-based company helps businesses thrive. Arnet Technologies specializes in IT outsourcing and AI-driven automation to streamline operations and boost revenue. Dave dives into their strategic approach, from building safe infrastructure to unifying data and empowering teams to leverage AI. Discover how they aim to double client revenue without adding staff, plus insights on effective lead generation through events and LinkedIn, making this a must-listen for growth-focused leaders.2025-04-0824 minPathmonk Presents PodcastBoosting Cybersecurity Marketing with Data Insights | Richard Counsell from CyberRisk AllianceRichard Counsell from CyberRisk Alliance joins Kevin on Pathmonk Presents to reveal how this data-driven, community-focused company empowers cybersecurity marketing teams. Based in Florida, CyberRisk Alliance connects professionals through events like InfoSec World and solutions like CRA Connect, offering tailored campaigns and actionable insights. Richard shares strategies for leveraging organic traffic, optimizing websites, and navigating MarTech challenges to drive conversions. Learn how they support CISOs and marketers alike, fostering a thriving cybersecurity ecosystem with integrity and expertise—perfect for anyone aiming to elevate their marketing game!2025-04-0435 minPathmonk Presents PodcastUnlocking Digital Potential with Expert Integration | Brett Carnali from Stone Door GroupBrett Carnali, VP of Sales at Stone Door Group, joins Rick on Pathmonk Presents to share how their 17-year legacy in DevOps integration empowers enterprises. Specializing in automation and virtualization solutions with partners like Red Hat and IBM, they tackle challenges in finance and healthcare. Brett discusses their customer-first ethos, referral-driven growth, and plans to revamp their dated website. Learn how Stone Door Group solves tough digital problems in this compelling episode!2025-04-0420 minPathmonk Presents PodcastStreamlining Property Operations with Smart Software | Karolina Wężyk from SinguKarolina Wężyk, Head of Growth at Singu, joins Rick on Pathmonk Presents to explore how their cloud-based platform transforms facility and maintenance management for commercial real estate. Serving warehousing, retail, and beyond, Singu manages 200M+ square meters globally with a 99.6% retention rate. Karolina highlights organic search, partnerships, and events as growth drivers, plus the website’s role in showcasing impactful case studies. Learn how Singu simplifies complex operations in this engaging episode!2025-04-0420 minPathmonk Presents PodcastSimplifying Business Gifting with Hybrid Innovation | Justin Gilchrist from WellBoxJustin Gilchrist, CEO and Co-Founder of WellBox, joins Rick on Pathmonk Presents to reveal how their Manchester-based hybrid SaaS and e-commerce platform streamlines corporate gifting. Serving 80% of the FTSE 250, WellBox crafts bespoke gifts for employees and clients from three warehouses. Justin discusses their inbound-driven growth, website’s trust-building role, and focus on simplicity for HR and sales leaders. Learn how WellBox redefines gifting in this creative episode!2025-04-0425 minPathmonk Presents PodcastAI-Powered Prenatal Care: Improving Global Access | Meryem Yousfi from SonioIn this episode of Pathmonk Presents, we sit down with Meryem Yousfi, Head of Marketing at Sonio, a company revolutionizing prenatal care with AI-powered ultrasound technology. Meryem discusses Sonio's mission to provide equal access to high-quality care, addressing the challenge of missed malformations in babies. Learn about their cloud-based platform, designed for healthcare professionals in obstetrics departments and private clinics, and how it integrates AI into workflows for better screening and early detection. Discover the innovative ways Sonio is improving prenatal care globally.2025-03-2623 minPathmonk Presents PodcastAI-Powered RCM: Simplifying Healthcare Billing | Alyssa Labeylie from ENTERIn this episode of Pathmonk Presents, we sit down with Alyssa Labeylie, Director of Marketing at ENTER, an AI-first RCM platform. Discover how ENTER helps healthcare providers navigate the complexities of medical billing. Alyssa explains how their AI-powered solution streamlines claims, reduces denials, and accelerates payments, freeing up providers to focus on patient care. Learn about the challenges of manual billing processes and how ENTER's innovative technology is transforming the healthcare revenue cycle.2025-03-1218 minPathmonk Presents PodcastNatural Supplements & TikTok Success | Matt Akins from Snap SupplementsIn this episode of Pathmonk Presents we chat with Matt Akins, Marketing Manager at Snap Supplements, a company focused on natural health solutions. Discover how Snap Supplements leverages TikTok Shop to drive incredible growth, particularly with their prostate health product. Matt shares his insights on navigating the unique challenges of translating TikTok success to other platforms like Meta, the importance of a congruent buyer's journey, and the power of learning from the next generation of marketers. Tune in for valuable tips on social media marketing, e-commerce strategy, and conversion optimization. 2025-03-1219 minPathmonk Presents PodcastSustainable Jewelry: Crafting Timeless Style | Katia Bololia from Ottoman HandsIn this episode of Pathmonk Presents we sit down with Katia Bololia, Head of Marketing and E-commerce at Ottoman Hands, a London-based independent jewelry brand. Discover how Ottoman Hands blends sustainable practices with exquisite craftsmanship, working with small workshops in Istanbul, India, and Afghanistan. Katia shares her insights on building a high-converting e-commerce website, the importance of clear messaging and product photography, and the challenges of brand awareness in a competitive market. Learn about their unique collaborations, including an exciting project with Turquoise Mountain, a foundation established by King Charles. Tune in for valuable tips on e-commerce strategy, customer e...2025-03-1223 minPathmonk Presents PodcastInvesting in the Future: Trends & Opportunities | Natasha Gibson from Equities.comIn this episode of Pathmonk Presents, we sit down with Natasha Gibson, VP of Marketing at Equities.com. Explore investment trends shaping the future, focusing on structural shifts and opportunities across industries. Natasha discusses how Equities.com connects investors with innovative companies and provides valuable insights beyond short-term market fluctuations. Learn how they cater to both investors and businesses seeking growth opportunities. 2025-03-0617 minPathmonk Presents PodcastVisual Solutions & Optical Innovation | Elian Calabor from Horizons OpticalIn this episode of Pathmonk Presents, we sit down with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process. 2025-03-0618 minPathmonk Presents PodcastEnhancing IT Support for SMEs | Anita Glover from Select TechnologyIn this episode of Pathmonk Presents, we sit down with Anita Glover, Marketing Manager at Select Technology, an IT services company with over 30 years of experience. Anita shares insights into how Select Technology helps SMEs with IT support, cybersecurity consultancy, and AI-driven automation solutions. She discusses the increasing demand for AI in business, the importance of a strong online presence, and how companies can streamline operations through technology. Tune in to discover key strategies for making IT work for your business, ensuring efficiency, security, and scalability. 2025-03-0520 minPathmonk Presents PodcastAI-Powered Talent Solutions for Enterprises | Vilma Edwards from BeameryIn this episode of Pathmonk Presents, we have Vilma Edwards from Beamery, a talent lifecycle management software that helps the world's largest businesses tackle their talent challenges. Vilma shares her insights on the company's growth and digital marketing strategies. She discusses the importance of having a robust marketing mix, including paid social, paid search, and SEO. She also talks about the significance of providing a great website experience and using data analytics and user feedback to improve it. Tune in to learn more about Beamery's innovative approach to talent management. 2025-03-0521 minPathmonk Presents PodcastSupercharge Your Marketing with AI-Driven Videos | Jaymi Onorato from PlayPlayIn this episode of Pathmonk Presents, we have Jaymi Onorato from PlayPlay, a company that's making waves in the video creation platform space. Jaymi shares her insights on the company's mission to empower anyone to create videos, regardless of their editing skills or experience. She discusses the importance of having a strong brand presence and how it contributes to their success. Tune in to learn more about PlayPlay's innovative approach to video creation.2025-03-0523 minPathmonk Presents PodcastProductivity with Peace of Mind | Elvis Abeltins from DeskTimeIn this episode of Pathmonk Presents, we have Elvis Abeltins, the newly hired CMO of DeskTime, a company that provides an automatic time tracking tool to help improve productivity. Elvis shares his insights on the company's mission to help people manage their time and improve their work-life balance. He also discusses the importance of data-driven decisions and how it can impact productivity. Tune in to learn more about DeskTime's approach to productivity and time management.2025-02-2622 minPathmonk Presents PodcastBuilding a Trustworthy Webinar Platform | Thibaut Davoult from LivestormIn this episode of Pathmonk Presents, we have Thibaut Davoult from Livestorm, a webinar platform that's making waves in the industry. Thibaut shares his insights on the company's journey, from its early days of focusing on ease of use and engagement to its recent shift towards addressing the needs of larger enterprises, especially in terms of compliance. He also discusses the importance of having a strong brand presence and how it contributes to their success. Tune in to learn more about Livestorm's innovative approach to webinars.2025-02-2626 minPathmonk Presents PodcastSimplifying Distribution for Growing Brands | Matt Holden from GlimpseIn this episode of Pathmonk Presents, we have Matt Holden from Glimpse, a company that's simplifying distribution for growing consumer brands in the CPG retail space. Matt shares his insights on the company's mission to empower these brands by handling the complex deduction process and providing a one-stop shop for managing various aspects of their business. He also discusses the importance of building a strong online presence and leveraging community marketing to reach their target audience. Tune in to learn more about Glimpse's innovative approach to helping CPG brands thrive. 2025-02-2625 minPathmonk Presents PodcastBuilding a Successful B2B Reseller Program | Donald Mullinax from ArtPix 3DIn this episode of Pathmonk Presents, we have Donald Mullinax from ArtPix 3D, a company known for its 3D crystals and personalized gifts. Donald shares his insights on the company's growth and digital marketing strategies. He discusses the different channels they use to reach their audience, including their B2B reseller program and their intuitive e-commerce platform. He also talks about the importance of understanding the customer journey and how it has contributed to their success. Tune in to learn more about ArtPix 3D's innovative approach to personalized gifts.2025-02-2019 minPathmonk Presents PodcastLeveraging Customer Conversations for Growth | Alex Atkins from SturdyIn this episode of Pathmonk Presents, we sit down with Alex Atkins, VP of Growth and Operations at Sturdy, to discuss how businesses can harness customer conversations to drive revenue growth. Sturdy transforms unstructured data from emails, calls, and chats into actionable business intelligence, helping companies proactively address churn risks and improve customer retention. Alex shares insights on the power of contextual data, the importance of understanding the "why" behind customer behaviors, and how businesses can make data-driven decisions faster. If you want to boost customer retention and optimize revenue, this episode is a must-listen!2025-02-2035 minPathmonk Presents PodcastExploring AR and VR Solutions for Businesses | Jennifer Richey from Gravity JackIn this episode of Pathmonk Presents, Ernesto is joined by Jennifer Richey, Chief Strategy Officer at Gravity Jack, a company specializing in augmented and virtual reality solutions since 2009. Jennifer shares Gravity Jack's journey, discussing their innovative work in AR/VR development across diverse industries, including tourism, product displays, and trade shows. Learn how Gravity Jack uses immersive technology to solve real-world client problems, from underwater AR portals to AR-enhanced product visualization. Jennifer also dives into their marketing strategies, the importance of client education, and insights on fundraising for their latest mobile AR game, Wartribe of Bi...2025-01-2412 minPathmonk Presents PodcastHelping Startups Bring Complex Medical Devices to Life | Ben Trombold from ValentiumIn this episode of Pathmonk Presents, Ernesto speaks with Ben Trombold, a senior leader at Valentium, a contract design and manufacturing company specializing in complex medical devices. Valentium works on groundbreaking innovations, from neuromodulation and deep brain stimulation to cardiac devices and opioid withdrawal treatments. Ben discusses their mission to change lives, their state-of-the-art manufacturing facility, and how they help clients from startups to Fortune 50 companies bring life-saving devices to market. He also shares insights on marketing strategies, website redesign, and leveraging content creation to build trust. Tune in to discover how Valentium is pushing th...2025-01-2415 minPathmonk Presents PodcastLocal Marketing Made Simple with Grocery Ads | Eric Shafer from Indoor MediaIn this episode of Pathmonk Presents, Ernesto sits down with Eric Shafer, CTO and CMO of Indoor Media, a company with over 34 years of experience in local marketing. Indoor Media helps businesses like restaurants, salons, and auto services advertise through grocery store channels, such as register tape coupons and shopping cart ads. Eric shares how Indoor Media simplifies marketing for busy local business owners and discusses their ventures into digital integration and geofencing. Discover how grocery in-store ads can create impactful local engagement and drive customer loyalty.2025-01-2415 minPathmonk Presents PodcastMaximizing Lead Generation for Local Businesses | Bryan Trilli from Optimized MarketingIn this episode of Pathmonk Presents, host Ernesto speaks with Bryan Trilli, founder of Optimized Marketing, a marketing agency specializing in franchise and dealer networks. Bryan shares insights into how his team provides advanced tools like CRO and split testing at a fraction of the usual cost by spreading resources across networks. Discover how Optimized Marketing helps service businesses boost leads, improve funnels, and leverage AI tools to scale their efforts. Bryan also discusses the importance of culture, leadership, and embracing AI to double output without increasing costs.2025-01-2417 minPathmonk Presents PodcastSolving Dirty Data Challenges in Sales and Marketing | Carmen Candlin from eCore ServicesIn this episode of Pathmonk Presents, Ernesto chats with Carmen Candlin, Revenue Marketing Consultant at eCore Services. Carmen shares how eCore Services tackles the pervasive issue of dirty data in sales and marketing. From cleaning and refreshing data to tracking custom signals, Carmen explains how their bespoke, human-verified data solutions save time and improve efficiency for organizations. Tune in to hear Carmen’s expertise on scaling SDR functions, crafting personalized campaigns, and creating impactful messaging. Discover practical tips on addressing data challenges, optimizing workflows, and using AI to enhance SDR performance. Learn how eCore Services help...2025-01-2411 minPathmonk Presents PodcastEngaging Mortgage Lenders with Creative Marketing Content | Alayne Gardner from Lodestar Software Solutions In this episode of Pathmonk Presents, host Ernesto chats with Alayne Gardner, Director of Revenue at Lodestar Software Solutions. Alayne shares how Lodestar simplifies mortgage closing costs for lenders through automation and compliance. She dives into their innovative approach to marketing in a niche industry, highlighting the importance of authentic branding, creative content like memes and comic strips, and seamless website tools for lead generation. Learn about the challenges of marketing highly regulated products and how Lodestar keeps it fun, engaging, and effective. Tune in to discover how Alayne balances sales, marketing, and partnerships, while leveraging...2025-01-2411 minPathmonk Presents PodcastPrioritizing Clients and Data in Digital Marketing | Ana Aragon from White Shark MediaIn this episode of Pathmonk Presents, Ernesto chats with Ana Aragon, Director of Marketing at White Shark Media, a leading digital marketing agency. Ana dives into the agency's focus on performance marketing, including PPC, SEO, and white-label services for SMBs and marketing agencies. She shares insights on their client-first philosophy, the power of website optimization, and the importance of analyzing campaign data effectively. Learn how White Shark Media helps brands grow through tailored strategies while Ana offers valuable advice for marketers on staying grounded in fundamentals and embracing continuous learning. 2025-01-2411 minPathmonk Presents PodcastBuilding Customer-Centric Solutions for Modern CRM Success | Chip House from InsightlyJoin us as we welcome Chip House, CMO of Insightly, a modern CRM solution designed for mid-market companies. With over 25 years of SaaS experience, Chip shares valuable insights into how Insightly is addressing the 79% dissatisfaction rate in the CRM market. In this episode, he discusses their approach to customer acquisition, website optimization strategies, and the importance of self-service options in the B2B space. Discover how Insightly's flexible, affordable, and scalable solution is changing the game in customer relationship management while maintaining a remarkable customer retention rate.2025-01-0715 minPathmonk Presents PodcastUnlocking Website Conversion Secrets Through Data-Driven Testing | Khalid Saleh from InvespMeet Khalid Saleh, CEO of Invesp, a pioneering conversion rate optimization agency that has been transforming website performance since 2006. In this insightful episode, Khalid shares his journey from software development to becoming a marketing expert, leading one of the first CRO agencies in the US. He discusses how Invesp helps companies across various industries improve their conversion rates, whether they're generating leads or driving e-commerce sales. From working with businesses generating $2 million to those reaching $1.5 billion in online sales, Khalid reveals the strategies behind successful conversion optimization and the importance of continuous testing in achieving re...2025-01-0715 minPathmonk Presents PodcastUnlocking The Key to Customer Success with Authentication Solutions | Chris Peacock from KiltersetMeet Chris Peacock, Growth Officer at Kilterset, a specialized application development and integration organization focused on identity and authentication solutions. In this insightful episode, Chris shares how Kilterset helps businesses manage millions of user identities while creating seamless customer experiences. He discusses their partnership with Okta Auth0, their approach to data management, and how they're revolutionizing the customer identity cloud space. Learn about their success in various verticals including hospitality, financial services, and nonprofits, and discover how they're helping organizations maximize their technology investments while delivering exceptional user experiences.2025-01-0717 minPathmonk Presents PodcastStrategic Marketing Leadership Through Fractional CMO Success | Marguerite Yeo from YorCMOJoin us as we welcome Marguerite Yeo from YorCMO, a fractional marketing strategy company helping businesses align their sales and marketing efforts. In this insightful episode, Marguerite shares her expertise on developing effective marketing strategies for companies with 50+ employees and revenues between 5-15 million. She discusses their unique approach to client acquisition through referral networking, the importance of content marketing, and shares valuable tips on website optimization. Learn about their proven process and how they help businesses achieve consistent, predictable marketing results across various industries. 2025-01-0715 minPathmonk Presents PodcastDeveloping a Digital-first Marketing Strategy for Security Solutions | Eric Howard from Troy GroupJoin us as we talk with Eric Howard, Director of Marketing at Troy Group, a leading security solutions company with 60 years of expertise in MICR printing and check security. In this episode, Eric shares insights into Troy Group's innovative approach to preventing check fraud through patented technology and their commitment to US manufacturing. He discusses their digital-first marketing strategy, the importance of organic search in lead generation, and how they're adapting to modern security challenges while maintaining their position as HP's exclusive OEM partner. Eric also offers valuable perspectives on leadership and staying current with ma...2025-01-0714 minPathmonk Presents PodcastCreating One Year's Content in Five Days | Elizabeth Pampa from Absolute MarketingIn this episode of Pathmonk Presents, we're joined by Elizabeth Pampa, CEO of Absolute Marketing with over 16 years of experience. Elizabeth shares her unique approach to marketing, where her company creates an entire year's worth of marketing content in just five days. She discusses how Absolute Marketing helps small businesses and service industry professionals overcome their marketing challenges, from website design to social media management. Elizabeth also delves into the importance of having a strong online presence across multiple channels and offers valuable insights on lead generation and conversion strategies. Her passion for educating clients an...2025-01-0315 minPathmonk Presents PodcastAutomating Brands and Micro-Influencer Collaborations | William Gasner from Stack InfluenceIn this episode, we are joined by William Gasner, the CMO of Stack Influence, a revolutionary marketplace platform that automates product seeding collaborations between brands and micro-influencers. Discover how Stack Influence bridges the gap between ecommerce businesses and nano/micro-influencers, enabling brands to boost online awareness, drive sales, and acquire user-generated content at scale.2025-01-0315 minPathmonk Presents PodcastUsing Data-Driven Marketing to Scientific Research | Alejandro Medina from Research SolutionsJoin us as we welcome Alejandro Medina, a performance marketing specialist from Research Solutions (formerly Reprints Desk). In this episode, Alejandro shares insights into how Research Solutions is simplifying scientific research and data science for various industries. He discusses their customer-centric approach, the importance of website optimization in lead generation, and the role of digital advertising in their growth strategy. Alejandro also offers valuable advice for marketers, emphasizing the significance of data-driven decision-making and continuous learning. This episode is packed with practical tips for B2B marketers looking to improve their digital marketing strategies and dr...2025-01-0313 minPathmonk Presents PodcastStreamlining Email Marketing with No-Code Solutions | Mychelle Mollot from KnakJoin us as we welcome Mychelle Mollot, CMO of Knak, a no-code email and landing page builder revolutionizing enterprise marketing. In this insightful episode, Mychelle shares how Knak simplifies the complex world of marketing automation, reducing email creation time from weeks to minutes. Discover the power of user-friendly tools that empower marketers to focus on creativity rather than coding. Learn about Knak's diverse client base, including tech giants like Google and Amazon, and gain valuable insights into effective website conversion strategies. Mychelle also offers personal advice on maintaining work-life balance in the fast-paced marketing world....2025-01-0312 minPathmonk Presents PodcastDriving Sustainable Manufacturing with AI-Powered Solutions | Sarah Calkin-Ward from Fero LabsIn this episode of Pathmonk Presents, we welcome Sarah Calkin-Ward, Director of Marketing at Fero Labs. Fero Labs is an augmented intelligence platform that helps manufacturers optimize production for profit and sustainability. Sarah discusses how their AI-driven solutions enable companies to make faster, more confident production changes, resulting in increased efficiency and significant cost savings. She shares insights on Fero Labs' focus on heavy-emitting industries, their marketing strategies in a niche B2B space, and the importance of purpose-driven work in creating a sustainable future for manufacturing.2025-01-0316 minPathmonk Presents PodcastFueling Tech Startups with Debt Financing | Bhanu Laul from Recur ClubIn this episode of Pathmonk Presents, we're joined by Bhanu Laul, Growth Consultant at Recur Club, a fintech company providing debt financing to early-stage tech startups. Bhanu shares insights into Recur Club's mission to offer non-dilutive funding options for emerging companies in the tech industry. He discusses their approach to customer acquisition, the evolving role of their website in lead generation, and the importance of diversifying marketing channels. Bhanu also offers valuable advice for marketers, emphasizing the critical importance of truly understanding your customer. This episode is packed with practical tips for B2B marketers an...2025-01-0313 minPathmonk Presents PodcastCrafting Content-First Growth Strategies | Kyle Shurtz from Avalaunch MediaIn this episode of Pathmonk Presents, we welcome Kyle Shurtz, VP of Performance Marketing at Avalaunch Media. Kyle shares insights on their unique content-first approach to digital marketing, emphasizing the importance of creative optimization and data-driven strategies. He discusses how Avalaunch Media helps companies achieve profitable growth through performance marketing, website optimization, and their new fractional CMO offering. Kyle also offers valuable tips on website conversion optimization, the future of content creation, and the challenges of attribution in modern marketing. This episode is packed with practical advice for marketers looking to drive both top and bo...2025-01-0212 minPathmonk Presents PodcastCrafting Luxury Travel Experiences | Cole Houweling from WallopJoin us as we delve into the world of luxury travel with Cole Houweling, Digital Strategist at Wallop, a renowned marketing agency specializing in luxury hotels and unique travel experiences. Discover how Wallop crafts tailored digital strategies, leveraging cutting-edge techniques to drive direct bookings and elevate their clients' brand presence in the competitive hospitality landscape.2025-01-0216 minPathmonk Presents PodcastLead Generation to Unlock Data's Potential | Doug Kimball from OntoTextJoin us as we welcome Doug Kimball, CMO of OntoText, a semantic knowledge graph company revolutionizing how businesses connect and understand their data. In this insightful episode, Doug explains how OntoText helps enterprises make sense of complex data structures, enabling them to find valuable insights across various industries. Learn about the power of knowledge graph technology in solving data challenges, improving lead generation, and enhancing website conversions. Doug also shares his experience as a CMO, offering valuable advice on leadership, marketing strategies, and the importance of continuous learning in the ever-evolving field of marketing. ...2025-01-0212 minPathmonk Presents PodcastGamifying Education with Interactive Learning | Kari Johnson from Boom LearningIn this episode of Pathmonk Presents, we're joined by Kari Johnson, Marketing Director of Boom Learning. Kari introduces us to Boom Cards, an innovative educational tool that transforms repetitive practice activities into engaging, interactive games. She explains how Boom Learning serves various users, from teachers and parents to administrators and students, by providing a platform that combines fun with rich data analytics. Kari discusses their unique publisher program, customer acquisition strategies, and the upcoming launch of Boom Passport. She also shares insights on lead generation, content marketing, and the importance of building a community of su...2025-01-0216 minPathmonk Presents PodcastModernizing Government Planning with SaaS Solutions | Josh Martin from Decision LensIn this episode of Pathmonk Presents, we welcome Josh Martin, CMO of Decision Lens, a SaaS company focused on improving public sector planning and funding. Josh discusses how Decision Lens helps government agencies make data-driven decisions and optimize resource allocation. He shares insights on their marketing strategies, including the challenges of B2B marketing in the public sector, the importance of live events, and the role of digital channels. Josh also delves into the significance of brand authority, personalization in marketing, and the value of building strong professional relationships. This episode offers valuable lessons for ma...2024-12-2713 minPathmonk Presents PodcastProject Management and CRM for Contractor Success | Kaili Smit from Job NimbusIn this episode of Pathmonk Presents, we welcome Kaili Smit, Vice President of Marketing at Job Nimbus. Job Nimbus is a project management and CRM software company dedicated to making contractors heroes, particularly in the roofing industry. Kaili shares insights on how Job Nimbus streamlines communication and scheduling for contractors, their unique approach to website optimization and lead generation, and the importance of brand differentiation in a competitive market. She also discusses her leadership philosophy, focusing on empowering her team and automating processes to drive growth and efficiency. 2024-12-2713 minPathmonk Presents PodcastBoosting Higher Ed Engagement with SaaS Solution | Shiro Hatori from Concept3DIn this episode of Pathmonk Presents, we welcome Shiro Hatori, Director of Demand Generation at Concept3D. Concept3D is a B2B SaaS company specializing in interactive maps, virtual tours, and online event calendars for higher education institutions. Shiro shares insights on how their solutions help marketing, communications, and enrollment teams improve efficiency and enhance user experiences for students and parents. He discusses the shift in their client acquisition strategy, the launch of his own podcast, and valuable tips for B2B marketers looking to leverage podcasting for content creation, networking, and account-based marketing. Sh...2024-12-2717 minPathmonk Presents PodcastUnveiling Computer Vision AI Platforms | Trevor Lynn from RoboflowIn this insightful episode, we welcome Trevor Lynn, the Head of Marketing at Roboflow, a leading computer vision AI platform. Trevor shares how Roboflow empowers developers to build custom vision AI applications, streamlining processes across industries like manufacturing, logistics, and transportation. Discover the future of visual data programming and how Roboflow's cutting-edge tools are transforming businesses worldwide.2024-12-2718 minPathmonk Presents PodcastThe Future of Sponsorship for Brands and Athletes | Ishveen Jolly from Open SponsorshipJoin us as we welcome Ishveen Jolly, CEO and founder of Open Sponsorship, the largest global marketplace connecting brands with athletes for sponsorship opportunities. In this insightful episode, Ishveen shares her journey from sports agent to tech entrepreneur, revealing how Open Sponsorship is revolutionizing the $60 billion sponsorship industry. Learn about the challenges of connecting brands with athletes, the importance of data-driven decision-making in sports marketing, and how their platform simplifies the process of finding, negotiating, and managing athlete partnerships. Ishveen also offers valuable advice on marketing strategies, leadership, and the evolving landscape of influencer marketing in...2024-12-2715 minPathmonk Presents PodcastInnovative Channel for Startup Products | Greg Rollett from The GrommetJoin us as we chat with Greg Rollett, the Director of Growth at The Grommet, one of the largest product discovery platforms connecting emerging brands with millions of shoppers. Discover how The Grommet is revolutionizing the way new products hit the market, empowering entrepreneurs to accelerate their growth, and providing consumers with unique, problem-solving innovations.2024-12-2718 minPathmonk Presents PodcastNavigating Cloud Innovation for Mid-Market Success | Jay Zubatyy from Cloud TechIn this episode of Pathmonk Presents, we welcome Jay Zubatyy, CMO of Cloud Tech, an AWS-exclusive service provider. Jay shares insights into Cloud Tech's focus on mid-market companies with data analytics needs, offering serverless solutions and managed services. He discusses the challenges businesses face when migrating to the cloud and how Cloud Tech helps modernize infrastructure, prepare teams for cloud operations, and optimize costs. Jay also delves into their marketing approach, emphasizing the importance of targeting specific industries and leveraging word-of-mouth referrals in the professional services sector.2024-12-2723 minPathmonk Presents PodcastB2B Lead Generation Beyond Vanity Metrics | Jonathan Aufray from Growth HackersIn this episode of Pathmonk Presents, we welcome Jonathan Aufray, founder and CEO of Growth Hackers. With a focus on generating qualified leads and driving sales for small to medium businesses, Jonathan shares insights on effective B2B marketing strategies. He discusses the shift from working with startups to established businesses, the importance of SEO in their client acquisition strategy, and the critical role of websites in converting leads. Jonathan also offers valuable advice on leadership, emphasizing problem-solving skills and the importance of creating standard operating procedures early in a business journey. 2024-12-2717 minPathmonk Presents PodcastCreating Seamless Employment Data Connectivity | Charlie Liang from FinchTune in as we chat with Charlie Liang, Head of Marketing at Finch, a groundbreaking platform that connects applications to the sources of truth in the employment ecosystem. Discover how Finch solves the data connectivity challenges faced by HR, finance, and IT teams by offering a unified API that integrates seamlessly with almost any payroll system. Learn how he developed their marketing strategies, the importance of website optimization and how they keep up with marketing trends.2024-12-2614 minPathmonk Presents PodcastEnhancing Fleet Safety and Efficiency with AI Solutions | Shelby Noakes from GPS Track ItIn this episode of Pathmonk Presents, we welcome Shelby Noakes, Chief Revenue Officer at GPS Track It. GPS Track It offers commercial fleet solutions focused on route optimization, location tracking, and driver safety. Shelby discusses how their technology helps businesses mitigate risks, optimize routes, and protect drivers. He shares insights on their client acquisition strategies, the importance of website optimization, and the role of AI in revolutionizing fleet management. Shelby also offers valuable advice for marketers and emphasizes the co 2024-12-2615 minPathmonk Presents PodcastExploring B2B Procurement Solutions and Processes | Maya Garcia-Hector from Focal PointWelcome to Pathmonk Presents, the podcast where business owners and marketers share insights on digital growth. In this episode, we speak with Maya from Focal Point, a procurement software company. Maya discusses how Focal Point empowers procurement leaders and teams by simplifying complex procurement processes. Join us as Maya shares the key problems Focal Point addresses for clients, the types of industries they serve, and the strategies they use for customer acquisition. Whether you're in procurement or interested in innovative solutions, this episode has something for everyone!2024-12-2014 minPathmonk Presents PodcastRevolutionizing Strategic Agility with AI-Powered Platforms | Casey Carey from QuantiveIn this episode, we explore strategic agility with Casey Carey from Quantive. Join us as he shares insights into how their AI-powered platform enables businesses to develop and execute strategies while continuously evaluating their impact. Casey delves into how Quantive’s approach fosters quick adaptation to market changes and aligns initiatives with objectives for optimal results. Tune in to learn how this dynamic method can help organizations stay ahead of the curve and drive sustainable growth.2024-12-2018 minPathmonk Presents PodcastUnderstanding Cannabis Event Management | Adelia Carrillo from EventHiIn this episode of Pathmonk presents, we sit down with Adelia Carrillo, CMO and co-founder of EventHi. Discover how EventHi offers a compliant online registration and event management software tailored for cannabis event creators. Adelia shares her insights on how EventHi helps event organizers publish, promote, and sell tickets or sponsorships for their cannabis-related events. Learn about the unique challenges and innovative solutions involved in supporting cannabis events and experiences in this insightful discussion. 2024-12-1816 minPathmonk Presents PodcastMaximizing Digital Growth in Gaming | Ben Joy from EtchIn this episode of Pathmonk Presents, we delve into the world of digital growth with Ben Joy from Etch . Join us as Ben discusses the agency's work in the gaming industry, focusing on acquisition, retention, and brand growth strategies. Learn about Etch’s unique approach to leveraging data and customer insights to drive success for gaming studios and their products. Tune in for insights into innovative marketing techniques and how Etch helps businesses navigate the competitive gaming landscape for impactful results.2024-12-1813 minPathmonk Presents PodcastInnovative Approach to Digitizing Food Distribution | Blanca Espinosa Escorza from AlimaIn today's episode, we speak with Blanca Espinosa, co-founder and CMO at Alima, a digital platform for food service suppliers and distributors. Blanca shares how Alima is transforming the food service industry by digitizing business operations for greater efficiency and offering solutions such as automatic invoicing and reconciliation. Discover how Alima helps businesses grow by providing e-commerce, payment solutions, and data analysis to improve decision-making in the food service and hospitality sectors. Tune in to learn more about Alima's innovative approach to streamlining procurement processes. 2024-12-1821 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersLeverage AI To Improve Social Media Advertising PerformanceJoin Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional...2024-12-1235 min
Next Big AppGrowth Ritual #33📖 Tap to Read the Newsletter Issue #33
The 50-employee mark: a turning point for growing businesses. What got you here won't necessarily get you to the next level. This episode explores the common challenges companies face when scaling and how AI can provide the solutions you need to break through growth barriers.
We'll explore common scaling challenges like:
Marketing operations struggling to keep up with growth
Fragmented customer data hindering personalized experiences
Overwhelmed marketing teams drowning in leads
Difficulty balancing customer acquisition and retention
Time management issues bogging down teams
Increased competition for attention in crow...2024-10-1713 min
Confessions of a B2B EntrepreneurHow To Build A Podcast Marketing Machine with Tom Hunt (Pathmonk Presents Podcast)Follow Lukas on LinkedInListen to Pathmonk Presents PodcastCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or fe...2023-02-0216 min
Drop The Mic with Jason Hunt100 | How To Drive Top-of-the-Funnel Awareness - Guest Podcast Starring Jason HuntWe’ve made it to the big 100! Today’s century episode is a special one. Instead of hosting, Jay is featured as a guest on the Pathmonk Presents Podcast. This podcast focuses on sharpening your marketing skills with 20 minute episodes that are packed with value.
Mentioned in This Episode
Superhuman by Dave Asprey
The One Thing by Gary Keller
Traction by Gino Wickman
What You Will Learn:
The story of Merged Media (2:32)
How does someone come into contact with Merged? (5:45)
Driving top-of-funnel leads
The role of the website (7:15)
Biggest challenges in marketing (9:41)
Don’t get ca...2021-11-1622 min
B2B Marketers on a MissionHow B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas HänschLukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to qualify leads and enhance conversions.2021-04-0735 min
Intended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...2020-05-1300 min
Marketing Study Lab - Actionable Marketing KnowledgeOptimising Your Page Speed with Lukas Haensch founder of Pathmonk.comDoes your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check your page speed yourself use this: https://webpagetest.org Guest and Episode LinksLukas Haensch https://pathmonk.com https://www.linkedin.com/in/lukas-haensch-b0199a50/ Watch the Episode Video: https://youtu.be/LZzIz7U4Pm4 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.c...2020-01-1400 min
The Duct Tape Marketing PodcastWhy Page Speed Matters on Your WebsiteLukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-12-1830 min
Growth Show#19 Insights on improving your page speedIn this episode, we meet with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion ‘Nerd’. He has worked at Google for quite some time as UX Manager in the mobile optimization team.
Topics covered in this podcast: - How to optimize your mobile website - Differences in mobile and desktop conversion - How to increase conversion by using onsite behavior for optimization
Hands-on tips on tools, like webpagetest.org Website Pathmonk: https://pathmonk.com/2019-12-1742 min
Digital Marketing FastlaneImprove Page Speeds To Increase ConversionsInterview with Lukas Haensch the founder of Path Monk.
Who has also been a part of Google's Mobile Performance Optimisation team
https://pathmonk.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message2019-12-1223 min
Marketing MantraEp. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from PathmonkIn episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.
The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions.
Here are some of the topics we'll be covering in this episode:2019-12-1134 min
Growth Marketing TodayPage Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.2019-12-0347 min
LPO: Landing Page OptimizationDo This First: How to Improve Website Performance According to Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time.On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that...2019-10-1537 minIntended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...2019-10-0900 min