Shows
Pathmonk Presents PodcastEnhancing Enterprise Website Performance For Commerce Conversion Gains | Drew Chambers from HarperIn this episode of Pathmonk Presents, Drew Chambers, EVP of Marketing at Harper, breaks down how leading digital commerce brands boost performance and conversions through Harper's distributed application platform. He explains how combining database caching, messaging, and API layers at the edge creates faster, more seamless user experiences—critical for teams competing in high-traffic, high-stakes environments. Drew also shares how enterprise marketers and engineering leaders leverage performance improvements to strengthen SEO, improve checkout flows, and drive more revenue from existing traffic. He highlights their strongest acquisition channels, including syndicated content, webinars, and channel partnerships, offering practical insight for teams fo...
2025-11-2425 minPathmonk Presents PodcastUnlocking Warehouse Efficiency With Data Driven Labor Insights | Amanda Johnson from Easy MetricsIn this episode of Pathmonk Presents, Amanda Johnson, Director of Lead Generation at Easy Metrics, breaks down how supply chain and warehouse teams can use data to improve labor performance and operational outcomes. She explains how Easy Metrics helps organizations gain visibility into workflows, identify inefficiencies, and make smarter decisions that impact profitability. Amanda also shares insights into her demand-generation approach, including ABM, content syndication, and optimizing the buyer journey through a more strategic website experience. Listeners will gain a sharp look into modern B2B marketing operations and the role data plays in driving both efficiency and revenue.
2025-11-2419 minPathmonk Presents PodcastDriving SMB discovery and conversions with SEO strategy | Jordan Brannon from Coalition TechnologiesJordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this...
2025-11-1716 minPathmonk Presents PodcastSustainable Camping Gear for Lasting Adventures | Moez Faruqi from White Duck OutdoorsMoez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.
2025-09-0823 minPathmonk Presents PodcastHuman-Centric IT for Secure Business Growth | Rita De Vries from Real IT SolutionsRita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.
2025-09-0818 minPathmonk Presents PodcastSecuring Medical Devices for Patient Safety | AJ Reiter from MedcryptAJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt's proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety and data integrity.
2025-09-0818 minPathmonk Presents PodcastSustainable Haircare: Empowering Stylists with Authenticity | Marta Dziegielewski from Surface HairMarta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.
2025-09-0813 minPathmonk Presents PodcastTravel Rings: Redefining Jewelry with Boldness | Laricea Roman from OBJKTS JewelryLaricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website's role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.
2025-09-0817 minPathmonk Presents PodcastMen's Health: Tracking Vitality with TechRing | Suzanne Noble from FirmTechSuzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech's innovative TechRing, a wearable device that monitors men's erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing consumer appeal with medical credibility to revolutionize men's health.
2025-08-0716 minPathmonk Presents PodcastStem Cell Banking: A Health Game-Changer | Austin Yoshino from Anja HealthAustin Yoshino, CEO of Anja Health, joins Pathmonk Presents to discuss their mission to make stem cell banking accessible. Anja Health helps pregnant parents preserve cord blood and tissue for future medical treatments, addressing the critical need for stem cell matches. Yoshino shares how social media, particularly TikTok and Instagram, drives customer acquisition through educational content. He also highlights the importance of a transparent, user-friendly website to guide parents through the decision-making process, boosting conversions for this high-ticket service.
2025-08-0720 minPathmonk Presents PodcastLuxury Jewelry: Building Trust Through Service | Miluska Ochoa from MikingMiluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website's role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide.
2025-08-0729 minPathmonk Presents PodcastCrafting Luxury: Storytelling in Fine Jewelry | Anezka Rattonsey from Itara JewelryAnezka Rattonsey, Head of Sales and Marketing at Itara Jewelry, joins Pathmonk Presents to share how their direct-to-consumer fine jewelry brand blends natural and lab-grown diamonds with exceptional customer service. Targeting luxury-seeking women, Itara leverages Instagram and WhatsApp for high-intent, personal customer journeys, driving conversions without heavy paid ads. Anezka discusses the power of intuitive website design, visual storytelling, and social media integration to build trust and community, ensuring repeat customers in India's competitive fine jewelry market.
2025-07-2917 minPathmonk Presents PodcastAt-Home ENT Care with Digital Otoscopes | Eliza Freer from Remmie HealthEliza Freer, Director of Marketing at Remmie Health, joins Pathmonk Presents to discuss their digital otoscope, designed for at-home and clinic use to monitor ear, nose, and throat health. Targeting parents and clinicians, Remmie's HD camera-enabled device supports telehealth diagnostics, reducing ER visits. Eliza highlights word-of-mouth referrals from physicians, Amazon store visibility, and an informative website with FAQs and tutorials as key acquisition channels. Learn how Remmie empowers families and clinicians with accessible, high-quality ENT care solutions.
2025-07-2919 minPathmonk Presents PodcastCrafting Scent-Driven E-commerce Success | Mike Hewitt from Aroma RetailJoin us on Pathmonk Presents with Mike Hewitt, Director of Marketing at Aroma Retail, a company bringing hotel-grade fragrances to homes and businesses since 2017. Mike shares how Aroma Retail taps into the power of scent to evoke memories and enhance environments for a global audience. From leveraging Google, Meta, TikTok, and Pinterest to drive traffic, to optimizing their mobile-first website with a fragrance quiz, Mike reveals strategies for engaging diverse customers. Learn how continuous learning and adaptability fuel their growth. Tune in for insights to elevate your e-commerce strategy!
2025-07-2918 minPathmonk Presents PodcastGrowing Crystal Businesses with Clarity | Arthur Rocha from Stonebridge ImportsJoin us on Pathmonk Presents with Arthur Rocha, owner of Stonebridge Imports, a leader in supplying crystals to spiritual entrepreneurs and retailers. Arthur shares how his physics background informs his approach to sourcing intentional products. Learn strategies for leveraging SEO, Shopify, and Facebook ads to drive B2B growth, plus tips for clear copywriting to boost website conversions. Discover how Stonebridge supports metaphysical shops and artisans with digital tools and a robust e-commerce platform. Tune in for actionable insights to scale your crystal business authentically! Follow Stonebridge Imports on Instagram for stunning visuals.
2025-07-2917 minPathmonk Presents PodcastMedia Insights: Tracking Conversations Across Platforms | Amanda Crosby from TVEyesAmanda Crosby, Senior Manager of Growth Marketing at TVEyes, joins Pathmonk Presents to discuss their media intelligence platform, monitoring broadcast, podcasts, and online video for brands across industries like sports and healthcare. With 25 years as a trusted leader, TVEyes' new Insight platform enhances conversational intelligence. Amanda highlights inbound marketing, SEO, PPC, and a revamped website as key acquisition channels, driving high-intent leads. Learn how TVEyes delivers clarity and impactful results for organizations navigating media noise.
2025-07-2116 minPathmonk Presents PodcastCrafting Addictive Games with Viral Content | John Perkins from PopdartsJoin us on Pathmonk Presents with John Perkins, SVP of Growth at Popdarts, creators of addictive suction cup dart games. John shares how Popdarts grew through viral TikTok content and is now evolving into a competitive sport with a national championship on ESPN Ocho. Discover strategies for crafting engaging content frameworks, optimizing Shopify product pages with user-generated content, and boosting e-commerce conversions. Learn how to break consumer patterns with strategic storytelling. Tune in for actionable insights to drive growth and create fun, community-focused brands that captivate audiences!
2025-07-0418 minPathmonk Presents PodcastEnhancing Brain Health Through Science | Lauren Alexander from Qualia Life SciencesJoin us on Pathmonk Presents with Lauren Alexander, CMO of Qualia Life Sciences, a leader in brain health supplements since 2015. Lauren shares how Qualia uses complex systems science to create high-quality nootropics for biohackers, executives, and athletes. Discover strategies for leveraging meta advertising, building an educational website hub, and optimizing subscription models for e-commerce success. Learn tips for prioritizing customer education and managing mental energy to boost productivity. Tune in for actionable insights to drive growth and inspire healthier, sharper minds! Use code PATHMONK for 15% off at qualialife.com.
2025-07-0427 minPathmonk Presents PodcastBoosting Bone Health with E-commerce Strategies | Edward Yu from AlgaeCalJoin us on Pathmonk Presents as we chat with Edward Yu, Director of E-commerce and Growth at AlgaeCal, a leading bone health company. Edward shares how AlgaeCal's clinically supported supplements help increase bone mineral density, even for the elderly. He dives into their customer acquisition strategies, emphasizing organic and paid search to reach their core demographic. Edward also reveals tactics like heatmaps and iterative ad optimization to boost conversions. Learn how AlgaeCal prioritizes customer-centric journeys and team cohesion to drive growth. Tune in for actionable insights to elevate your e-commerce game and inspire healthier lives.
2025-07-0417 minPathmonk Presents PodcastAdvancing Quantum Computing for Chemistry | Sarah Stapleton from QC WareJoin us on Pathmonk Presents with Sarah Stapleton, Marketing Director at QC Ware, a pioneer in quantum computing solutions. Sarah discusses how QC Ware's Prometheum platform accelerates molecular discovery for pharmaceutical and chemical industries. She shares insights on blending digital and traditional B2B marketing, optimizing website funnels for niche audiences, and leveraging SEO to attract chemists and executives. Learn tips for keeping websites simple and readable to boost conversions, plus the value of face-to-face networking at Q2B events. Tune in for actionable strategies to drive innovation and inspire cutting-edge marketing!
2025-07-0418 minPathmonk Presents PodcastCrafting Engaging Brand Stories Online | Bernadette Fredricks from Bern & ChrisJoin us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate your brand and connect with your audience effectively!
2025-06-1618 minPathmonk Presents PodcastStreamlining Agency Success with Curiosity | Reuben Shoub from WorkamajigJoin us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig's 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your agency!
2025-06-1622 minPathmonk Presents PodcastSustaining Arts with Digital Solutions | Matt Yau from CultureSuiteJoin us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create meaningful connections and drive sustainable growth in niche markets, inspiring your marketing journey!
2025-06-1621 minPathmonk Presents PodcastBuilding Community Through Arcade Basketball | Nick Gonzales from Pop-A-ShotJoin us on Pathmonk Presents with Nick Gonzales, VP of Marketing at Pop-A-Shot, the iconic arcade basketball brand, alongside mascot Mr. Pop. Nick shares how Pop-A-Shot leverages organic search and user-generated content to build a passionate community. Learn about their new Elite game for commercial spaces and the national championship driving engagement. Discover strategies for boosting website conversions and creating repeatable social content models. Tune in for insights on gamifying customer interactions and fostering brand loyalty, inspiring you to create fun, community-driven marketing that scores big!
2025-06-1620 minPathmonk Presents PodcastCrafting Trustworthy Digital Presence Ethically | Robert Carnes from Green MellenJoin us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!
2025-06-1624 minPathmonk Presents PodcastConnecting Families with Safe Tech Innovation | Rachel Quailliam from Tick Talk TechJoin us on Pathmonk Presents with Rachel Quailliam, Senior Marketing Manager at Tick Talk Technologies, creators of the Tick Talk smartwatch—a safe phone alternative for kids. Rachel shares how Tick Talk fosters parent-child bonds without social media risks. Discover strategies for driving e-commerce sales through Amazon, Shopify, and influencer partnerships, plus tips for optimizing website SEO and user journeys with tools like Lucky Orange. Learn how Rachel tackles bots, abandoned carts, and data anomalies to boost conversions. Tune in for actionable insights to scale a niche brand! Visit myTick Talk.com to explore their innovative product.
2025-06-1317 minPathmonk Presents PodcastGuiding Ethical Growth for D2C Brands | Caleb Madsen from Mad House ConsultingJoin us on Pathmonk Presents with Caleb Madsen, Founder and SEO of Mad House Consulting, a firm offering fractional CMO services for D2C brands. Caleb shares how he brings clarity to businesses by prioritizing ethical consulting and website simplicity over flashy marketing. He discusses leveraging word-of-mouth referrals and Reddit for insights while advocating for transparency in client relationships. Learn how to streamline navigation to boost conversions and focus on foundational strategies for sustainable growth. Tune in for actionable tips to navigate the D2C landscape with integrity, inspiring you to build stronger brands!
2025-06-1317 minPathmonk Presents PodcastNavigating Growth in Luxury Running Apparel | Oliwia Romanowska from Acid RunningJoin us on Pathmonk Presents as we welcome Oliwia Romanowska, Head of Growth at Acid Running, a performance-led luxury running apparel brand. In this episode, Oliwia shares how Acid Running targets a unique niche of artsy, entrepreneurial men with premium, design-focused products. She discusses their rapid growth through organic channels, word-of-mouth, and social run events, alongside strategies for enhancing their e-commerce platform. From optimizing customer journeys to launching bold collections like the Albion T-shirt, Oliwia reveals actionable insights for scaling a brand while staying true to its vision. Tune in for tips on balancing style, performance, and growth.
2025-06-1316 minPathmonk Presents PodcastRedefining Tech Retail with Subscriptions | Ben Stevenson from UpgradedJoin us on Pathmonk Presents with Ben Stevenson, Head of Growth at Upgraded, an innovative online electronics retailer. Ben shares how Upgraded's MacBook subscription program offers affordable upgrades for designers and developers while reducing e-waste. Discover strategies for leveraging paid marketing, aligning website branding with Apple's aesthetic, and addressing customer objections to boost conversions. Learn tips for using analytics tools like PostHog and user testing to optimize e-commerce flows. Tune in for actionable insights to create seamless customer experiences and build a sustainable tech retail brand!
2025-06-1223 minPathmonk Presents PodcastPioneering E-commerce in Outdoor Equipment | David Smith from Arns EquipmentJoin us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success!
2025-06-1220 minPathmonk Presents PodcastBoosting Therapist Practices with SEO and AI | Chris Morin of MoonrakerOn Pathmonk Presents, we sit down with Chris Morin, founder of Moonraker, an SEO agency specializing in mental health practitioners. Chris shares how Moonraker bridges the tech literacy gap for therapists, helping solo practitioners and group practices scale through targeted SEO, AI, and CRO strategies. Learn about their unique approach to lead generation via collaboration partnerships, the power of social proof on websites, and why streamlining the client journey is key. Chris also reveals his innovative use of AI tools and his vision for scalable SaaS products, offering actionable insights for marketers in niche industries. Don't miss this episode!
2025-06-0328 minPathmonk Presents PodcastStreamlining Infrastructure with Scalr | Alistair Heys of ScalrOn Pathmonk Presents, Alistair Heys, VP of Marketing at Scalr, explains how their platform, built on Open Tofu, empowers developers and DevOps teams to manage infrastructure as code securely and efficiently. Serving startups to Fortune 10 companies, Scalr simplifies compliance and scaling. Alistair shares their organic growth strategy, focusing on high-value content, LinkedIn, and a robust documentation site to drive sign-ups. Learn about their usage-based pricing, community-driven approach, and tips for B2B website conversion by understanding user cohorts. Tune in for insights on aligning marketing with product development for impactful growth!
2025-06-0331 minPathmonk Presents PodcastDisrupting Dental Supply with Transparent Pricing | Barrett Cox of Net32Join Pathmonk Presents as we chat with Barrett Cox, Director of Performance Marketing at Net32, an online dental supply marketplace revolutionizing the industry with transparent pricing. Barrett shares how Net32 serves dentists, from solo practitioners to group practices, by offering control and cost savings. Discover their growth strategies, including heavy SEO, a new podcast program, and channel diversification via CTV and Reddit. Learn about the critical role of website UX, testing velocity, and reducing friction for conversions. Barrett also offers insights on performance marketing and the importance of cross-functional education, providing actionable tips for marketers in competitive industries. Tune...
2025-06-0317 minPathmonk Presents PodcastSafeguarding the Digital Ecosystem with AI | Ryan Ofman of Deep MediaJoin Pathmonk Presents as we explore Deep Media with Ryan Ofman, Head of AI Research. Deep Media pioneers AI-driven deepfake detection, protecting government, social media, and financial sectors from misinformation. Ryan shares how they engage clients through conferences and viral deepfake detection reports, leveraging their website for education and acquisition. Learn about urgent "earthquake" conversions versus proactive "aftershock" inquiries, the importance of accessible AI explanations, and their work with academics for equitable AI. Discover tips for creating converting websites with engaging demos and compelling content. Tune in for insights on combating digital threats!
2025-06-0234 minPathmonk Presents PodcastHarnessing Data for Growth: Analytics Insights | Kyle Daniels of Assimil8Join us on Pathmonk Presents with Kyle Daniels, Head of Marketing at Assimil8, a consultancy excelling in data analytics and AI for 19 years. In this episode, Kyle reveals how Assimil8 helps department heads and C-suite leaders consolidate data to make informed decisions across industries like marketing and travel management. Learn about their unique event-based acquisition strategy, leveraging partnerships with IBM and AWS, and the challenges of showcasing NDA-protected work on their website. Kyle also shares his daily marketing tasks and tips for creating a converting website. Tune in for insights on driving growth through data!
2025-06-0233 minPathmonk Presents PodcastStreamlining Healthcare Claims with Human Touch | Stephanie Short-Romanello of ClaimMDJoin Pathmonk Presents as we explore ClaimMD with Stephanie Short-Romanello, Marketing Manager at this medical claims clearinghouse. Stephanie explains how ClaimMD acts as the vital link between providers and insurers, ensuring swift claim payments for small practices to large health systems. Discover their multi-pronged acquisition strategy using LinkedIn, Google Ads, and conferences, and the website's role in client education with free demos. Learn about pain points like claim delays, Stephanie's "chunking" approach for website conversions, and the value of human support. Tune in for insights on balancing automation with authentic connections!
2025-05-2833 minPathmonk Presents PodcastVisual Solutions & Optical Innovation | Elian Calabor from Horizons OpticalJoin Rick Veronese on Pathmonk Presents with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process.
2025-05-1418 minPathmonk Presents PodcastRedefining Tattoo Care with Natural Solutions | Erin Murray of Mad RabbitJoin Pathmonk Presents as we dive into Mad Rabbit with Erin Murray, Chief Brand Officer. Mad Rabbit redefines tattoo care with natural, breathable products for consumers, artists, and distributors. Erin shares how Meta, TikTok, and retail partnerships like Walmart drive customer acquisition, with 25% of revenue from digital channels. Learn about enhancing website UX for better conversions, the power of video and before-and-after content, and staying nimble in a growing industry. Discover tips for engaging customers and building loyalty in the evolving tattoo care market!
2025-05-1417 minPathmonk Presents PodcastEmpowering Outdoor Adventures with Ultralight Gear | Derek Rasmussen of Outdoor VitalsJoin Pathmonk Presents as we talk with Derek Rasmussen, Marketing Director at Outdoor Vitals, a company crafting ultralight, performance-driven gear for backpackers. Derek shares how they target ultralight enthusiasts and through-hikers, solving the need for reliable, high-quality equipment. Learn about their top acquisition channel—paid advertising through strategic giveaways on Meta and Google—paired with Klaviyo email follow-ups. Discover their organic efforts via podcasts and YouTube, plus their unique approach to product testing in the backcountry. Derek's insights on focusing on KPIs and avoiding vanity metrics offer actionable tips for e-commerce marketers aiming to drive growth. Tune in!
2025-05-1419 minPathmonk Presents PodcastFunding Dreams with Zero Interest Solutions | Kashish Jain of Boge GroupJoin Pathmonk Presents as we chat with Kashish Jain, a client-facing marketing professional at Boge Group, a company revolutionizing funding by helping clients secure 0% interest financing through credit card applications. Kashish shares how Boge Group supports over 3,000 entrepreneurs in industries like finance and startups, emphasizing purpose-driven work. Learn about their client acquisition through LinkedIn and word-of-mouth, the critical role of SEO and website design, and Kashish's holistic approach to productivity via journaling and meditation. Discover tips for creating converting websites and prioritizing consumer psychology for marketing success. Tune in for inspiring insights!
2025-05-1416 minPathmonk Presents PodcastCulinary Expertise Meets Business Strategy | Lawrence Martineau of Fischer Forward ConsultingJoin Pathmonk Presents as we dive into Fischer Forward Consulting with Lawrence Martineau, Director of Business Development. With over 50 years of culinary experience, Lawrence and Christian Fischer mentor food, beverage, and food tech companies to disrupt their industries. Learn how their chef-inspired mindset—strategy, encouragement, and consistency—creates high-value client experiences. Discover their client acquisition through open communication, the website's role in showcasing Christian's credibility, and tips for empathetic sales. Lawrence shares insights on fostering genuine connections and driving human-centric growth. Tune in for actionable strategies for business success!
2025-05-1219 minPathmonk Presents PodcastSimplifying Lease Management with SpaceBase | Brooke Colglazier of SpaceBaseOn Pathmonk Presents, Brooke Colglazier, Marketing Manager at SpaceBase, shares how their modern lease management and accounting software, built with Airbnb and Deloitte, serves diverse industries like airlines and retail. Solving manual lease tracking issues, SpaceBase offers OCR search and ASC 842 compliance reporting. Brooke discusses their inbound and word-of-mouth-driven growth, plans for outbound marketing, and website revamp to boost education. Learn about leveraging LinkedIn, G2, and data analytics, plus Brooke's tips for engaging content and automating analytics. Tune in for insights on building a customer-centric SaaS marketing strategy!
2025-05-1223 minPathmonk Presents PodcastDecarbonizing Real Estate: Sustainable Solutions for Construction | Reshma Baskaran of AccaciaJoin us on Pathmonk Presents as we welcome Reshma Baskaran, Growth Marketing Manager at Accacia, a platform simplifying decarbonization for real estate. In this episode, Reshma shares how Accacia helps track carbon emissions and promotes green construction with sustainable materials and energy-efficient solutions. Discover their strategies for engaging a niche audience through networking, thought leadership, and a user-focused website. Reshma also dives into her day-to-day marketing tasks, offering insights on content creation and community-driven growth. Tune in for actionable tips on building trust and driving conversions in a legacy industry committed to sustainability.
2025-05-1223 minPathmonk Presents PodcastGrowing Healthy Food Sales with Smart Marketing | Yuriy Townsend from EverytableYuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously!
2025-04-2221 minPathmonk Presents PodcastNavigating AI Adoption for Business Success | Nick Oliveri from Cornerstone TechnologiesNick Oliveri, Director of Marketing at Cornerstone Technologies, joins Rick Veronese on Pathmonk Presents to explore how this San Jose-based company bridges the gap to emerging tech. Specializing in managed and professional services, Cornerstone helps organizations—from law firms to large enterprises—adopt AI and advanced technologies like chatbots and enterprise search. Nick shares how they turn data into actionable solutions, generate warm website leads, and support risk management for regulated industries. Tune in for insights on driving business growth through innovation and action-oriented strategies!
2025-04-2216 minPathmonk Presents PodcastUnveiling Insights with Advanced Research Tools | Pete Larkin from SawtoothPete Larkin, Head of Marketing at Sawtooth and Silicon Slopes Marketing Chapter President, joins Rick Veronese on Pathmonk Presents to discuss their 40-year legacy in survey software. Tailored for sophisticated quant researchers at giants like Amazon and Google, Sawtooth delivers pro tools like conjoint analysis. Pete shares their shift from organic growth to strategic marketing, emphasizing website messaging and customer calls. Learn how Sawtooth uncovers hidden insights for better business outcomes!
2025-04-2218 minPathmonk Presents PodcastOptimizing Data Platforms for Efficiency | Todd Beauchene from RevefiTodd Beauchene, Head of Growth at Revefi, joins Rick Veronese on Pathmonk Presents to discuss how Revefi acts as a copilot for optimizing cloud data platforms like Snowflake and Databricks. With deep expertise, Revefi targets Fortune 1000 companies, helping data engineers and CIOs save costs and boost efficiency. Todd shares their event-driven strategy and website's educational role in driving growth. Learn how Revefi transforms data management in this engaging episode!
2025-04-2218 minPathmonk Presents PodcastSimplifying Wireless Wins for Business | Reed Perryman from RCN TechnologiesReed Perryman, VP of Sales and Marketing at RCN Technologies, joins Rick on Pathmonk Presents to demystify wireless internet for businesses and government. From retail franchises to public safety, RCN cuts through carrier myths, ensuring reliable connectivity with expert consultation. Reed shares their referral-driven growth, new SEO efforts, and website optimization plans like quizzes and speed tests. Learn how RCN turns connectivity challenges into opportunities in this actionable episode!
2025-04-0827 minPathmonk Presents PodcastStreamlining Gig Economy Hiring with Smart Solutions | Daniela Katramada from OgramDaniela Katramada, Head of Marketing at Ogram, joins Rick on Pathmonk Presents to discuss how this UAE-founded platform revolutionizes hiring for businesses and gig workers. Connecting hospitality, logistics, and retail giants like Hilton and DHL with over 500,000 pre-qualified workers, Ogram simplifies recruitment via its app. Daniela shares their focus on Google and Facebook Ads, the app-driven conversion funnel, and untapped landing page potential. Learn how Ogram supports the gig economy with scalable, hassle-free staffing solutions!
2025-04-0826 minPathmonk Presents PodcastPurifying Growth with Health-Focused Marketing | Peter Klein from Ideal LivingPeter Klein, VP of Growth and Retention at Ideal Living, joins Kevin Shirley on Pathmonk Presents to share how this multi-brand retailer enhances lives with pure air and water. Featuring Air Doctor and AquaTru, Ideal Living targets health-conscious consumers and businesses through social influencers and direct-to-consumer channels. Peter dives into balancing website info for conversions, leveraging testing for growth, and solving air and water quality challenges. Discover actionable insights for marketers aiming to blend purpose with performance in this wellness-driven episode!
2025-04-0825 minPathmonk Presents PodcastScaling Growth with AI Automation Insights | Dave Ranallo from Arnet TechnologiesDave Ranallo, Director of Growth at Arnet Technologies, joins host Rick Veronese on Pathmonk Presents to share how his Columbus, Ohio-based company helps businesses thrive. Arnet Technologies specializes in IT outsourcing and AI-driven automation to streamline operations and boost revenue. Dave dives into their strategic approach, from building safe infrastructure to unifying data and empowering teams to leverage AI. Discover how they aim to double client revenue without adding staff, plus insights on effective lead generation through events and LinkedIn, making this a must-listen for growth-focused leaders.
2025-04-0824 minPathmonk Presents PodcastBoosting Cybersecurity Marketing with Data Insights | Richard Counsell from CyberRisk AllianceRichard Counsell from CyberRisk Alliance joins Kevin on Pathmonk Presents to reveal how this data-driven, community-focused company empowers cybersecurity marketing teams. Based in Florida, CyberRisk Alliance connects professionals through events like InfoSec World and solutions like CRA Connect, offering tailored campaigns and actionable insights. Richard shares strategies for leveraging organic traffic, optimizing websites, and navigating MarTech challenges to drive conversions. Learn how they support CISOs and marketers alike, fostering a thriving cybersecurity ecosystem with integrity and expertise—perfect for anyone aiming to elevate their marketing game!
2025-04-0435 minPathmonk Presents PodcastUnlocking Digital Potential with Expert Integration | Brett Carnali from Stone Door GroupBrett Carnali, VP of Sales at Stone Door Group, joins Rick on Pathmonk Presents to share how their 17-year legacy in DevOps integration empowers enterprises. Specializing in automation and virtualization solutions with partners like Red Hat and IBM, they tackle challenges in finance and healthcare. Brett discusses their customer-first ethos, referral-driven growth, and plans to revamp their dated website. Learn how Stone Door Group solves tough digital problems in this compelling episode!
2025-04-0420 minPathmonk Presents PodcastStreamlining Property Operations with Smart Software | Karolina Wężyk from SinguKarolina Wężyk, Head of Growth at Singu, joins Rick on Pathmonk Presents to explore how their cloud-based platform transforms facility and maintenance management for commercial real estate. Serving warehousing, retail, and beyond, Singu manages 200M+ square meters globally with a 99.6% retention rate. Karolina highlights organic search, partnerships, and events as growth drivers, plus the website's role in showcasing impactful case studies. Learn how Singu simplifies complex operations in this engaging episode!
2025-04-0420 minPathmonk Presents PodcastSimplifying Business Gifting with Hybrid Innovation | Justin Gilchrist from WellBoxJustin Gilchrist, CEO and Co-Founder of WellBox, joins Rick on Pathmonk Presents to reveal how their Manchester-based hybrid SaaS and e-commerce platform streamlines corporate gifting. Serving 80% of the FTSE 250, WellBox crafts bespoke gifts for employees and clients from three warehouses. Justin discusses their inbound-driven growth, website's trust-building role, and focus on simplicity for HR and sales leaders. Learn how WellBox redefines gifting in this creative episode!
2025-04-0425 minPathmonk Presents PodcastAI-Powered Prenatal Care: Improving Global Access | Meryem Yousfi from SonioIn this episode of Pathmonk Presents, we sit down with Meryem Yousfi, Head of Marketing at Sonio, a company revolutionizing prenatal care with AI-powered ultrasound technology. Meryem discusses Sonio's mission to provide equal access to high-quality care, addressing the challenge of missed malformations in babies. Learn about their cloud-based platform, designed for healthcare professionals in obstetrics departments and private clinics, and how it integrates AI into workflows for better screening and early detection. Discover the innovative ways Sonio is improving prenatal care globally.
2025-03-2623 minPathmonk Presents PodcastAI-Powered RCM: Simplifying Healthcare Billing | Alyssa Labeylie from ENTERIn this episode of Pathmonk Presents, we sit down with Alyssa Labeylie, Director of Marketing at ENTER, an AI-first RCM platform. Discover how ENTER helps healthcare providers navigate the complexities of medical billing. Alyssa explains how their AI-powered solution streamlines claims, reduces denials, and accelerates payments, freeing up providers to focus on patient care. Learn about the challenges of manual billing processes and how ENTER's innovative technology is transforming the healthcare revenue cycle.
2025-03-1218 minPathmonk Presents PodcastData-Driven Decisions for Restaurant Success | Sebastian Arrese from TenzoJoin us as we chat with Sebastian Arrese, Director of Partnerships at Tenzo, a company specializing in restaurant performance operations. Sebastian discusses how Tenzo helps restaurant owners and managers gain a clear, consolidated view of their business by integrating various technology platforms. Learn how data-driven insights can improve staffing, minimize food waste, and ultimately boost your restaurant's bottom line. Discover how Tenzo empowers better decision-making and operational efficiency for sustainable growth in the competitive hospitality industry.
2025-03-1227 minPathmonk Presents PodcastNatural Supplements & TikTok Success | Matt Akins from Snap SupplementsIn this episode of Pathmonk Presents we chat with Matt Akins, Marketing Manager at Snap Supplements, a company focused on natural health solutions. Discover how Snap Supplements leverages TikTok Shop to drive incredible growth, particularly with their prostate health product. Matt shares his insights on navigating the unique challenges of translating TikTok success to other platforms like Meta, the importance of a congruent buyer's journey, and the power of learning from the next generation of marketers. Tune in for valuable tips on social media marketing, e-commerce strategy, and conversion optimization.
2025-03-1219 minPathmonk Presents PodcastStreamlining Global Learning Operations | Brooke Roberts from Via TRMJoin us as we sit down with Brooke Roberts, VP of Marketing at Via TRM, a leading travel relationship management (TRM) platform designed specifically for global learning operations in the education sector. Brooke shares how Via TRM simplifies the complexities of educational travel, from visa compliance and risk management to application processing and student support. Discover how Via TRM helps institutions streamline operations, improve student experiences, and increase enrollment by addressing student needs and removing barriers to participation in international programs. Learn how Via TRM's data-driven insights empower institutions to make informed decisions and enhance their global learning initiatives.
2025-03-1227 minPathmonk Presents PodcastSustainable Jewelry: Crafting Timeless Style | Katia Bololia from Ottoman HandsIn this episode of Pathmonk Presents we sit down with Katia Bololia, Head of Marketing and E-commerce at Ottoman Hands, a London-based independent jewelry brand. Discover how Ottoman Hands blends sustainable practices with exquisite craftsmanship, working with small workshops in Istanbul, India, and Afghanistan. Katia shares her insights on building a high-converting e-commerce website, the importance of clear messaging and product photography, and the challenges of brand awareness in a competitive market. Learn about their unique collaborations, including an exciting project with Turquoise Mountain, a foundation established by King Charles. Tune in for valuable tips on e-commerce strategy, customer e...
2025-03-1223 minPathmonk Presents PodcastInvesting in the Future: Trends & Opportunities | Natasha Gibson from Equities.comIn this episode of Pathmonk Presents, we sit down with Natasha Gibson, VP of Marketing at Equities.com. Explore investment trends shaping the future, focusing on structural shifts and opportunities across industries. Natasha discusses how Equities.com connects investors with innovative companies and provides valuable insights beyond short-term market fluctuations. Learn how they cater to both investors and businesses seeking growth opportunities.
2025-03-0617 minPathmonk Presents PodcastOlive Oil Health Benefits & Ecommerce Growth | Sabrina Avila from OliveaJoin us as we chat with Sabrina Avila, founder of Olivea, a company focused on the health benefits of extra virgin olive oil. Discover how Olivea is educating consumers about the power of hydroxytyrosol for vascular health and building a thriving ecommerce business. Sabrina shares her marketing strategies, including content creation, SEO, and social media advertising, and offers valuable insights into website optimization and customer acquisition. Learn how Olivea is making a positive impact on health and wellness while navigating the challenges of the online marketplace.
2025-03-0620 minPathmonk Presents PodcastVisual Solutions & Optical Innovation | Elian Calabor from Horizons OpticalIn this episode of Pathmonk Presents, we sit down with Elian Calabor, Marketing Manager at Horizons Optical. Discover how Horizons Optical provides cutting-edge visual solutions, from lens design and coatings to innovative diagnostic tools like Mimetics and Envision. Elian shares their B2B approach, focusing on optical labs and retail chains, and discusses the importance of website conversion in their rebranding process.
2025-03-0618 minPathmonk Presents PodcastLead Generation and Website Conversion Tactics | Ryan Truax from LeadPagesJoin us as we chat with Ryan Truax, marketing expert from LeadPages, a leading lead optimization solution. Ryan dives into the challenges marketers face with limited resources and time, emphasizing the importance of iterative testing and micro-experiments for continuous improvement. Discover how LeadPages empowers marketers to optimize landing pages, personalize the customer journey, and leverage AI for predictive marketing intelligence. Ryan also shares his insights on effective acquisition channels and the power of personalization in boosting conversions. Tune in for valuable strategies to enhance your marketing efforts and achieve significant growth.
2025-03-0617 minPathmonk Presents PodcastEnhancing IT Support for SMEs | Anita Glover from Select TechnologyIn this episode of Pathmonk Presents, we sit down with Anita Glover, Marketing Manager at Select Technology, an IT services company with over 30 years of experience. Anita shares insights into how Select Technology helps SMEs with IT support, cybersecurity consultancy, and AI-driven automation solutions. She discusses the increasing demand for AI in business, the importance of a strong online presence, and how companies can streamline operations through technology. Tune in to discover key strategies for making IT work for your business, ensuring efficiency, security, and scalability.
2025-03-0520 minPathmonk Presents PodcastAI-Powered Talent Solutions for Enterprises | Vilma Edwards from BeameryIn this episode of Pathmonk Presents, we have Vilma Edwards from Beamery, a talent lifecycle management software that helps the world's largest businesses tackle their talent challenges. Vilma shares her insights on the company's growth and digital marketing strategies. She discusses the importance of having a robust marketing mix, including paid social, paid search, and SEO. She also talks about the significance of providing a great website experience and using data analytics and user feedback to improve it. Tune in to learn more about Beamery's innovative approach to talent management.
2025-03-0521 minPathmonk Presents PodcastSupercharge Your Marketing with AI-Driven Videos | Jaymi Onorato from PlayPlayIn this episode of Pathmonk Presents, we have Jaymi Onorato from PlayPlay, a company that's making waves in the video creation platform space. Jaymi shares her insights on the company's mission to empower anyone to create videos, regardless of their editing skills or experience. She discusses the importance of having a strong brand presence and how it contributes to their success. Tune in to learn more about PlayPlay's innovative approach to video creation.
2025-03-0523 minPathmonk Presents PodcastSustainability Management: Achieving ESG Goals | Alex Maniatopoulos from YodiwoJoin us as we sit down with Alex Maniatopoulos, CEO of Yodiwo, a forward-thinking technology company specializing in cloud-based software solutions for sustainability management. In this episode, Alex discusses how Yodiwo's flagship product, YodiFEM, helps organizations achieve their Environmental, Social, and Governance (ESG) goals while optimizing operations and reducing costs. He also shares valuable insights into the evolving regulatory landscape, the importance of strategic partnerships, and Yodiwo's focus on key industries like manufacturing, hospitality, and retail. Discover how Yodiwo empowers businesses to navigate the complexities of ESG compliance and drive sustainable growth.
2025-02-2626 minPathmonk Presents PodcastProductivity with Peace of Mind | Elvis Abeltins from DeskTimeIn this episode of Pathmonk Presents, we have Elvis Abeltins, the newly hired CMO of DeskTime, a company that provides an automatic time tracking tool to help improve productivity. Elvis shares his insights on the company's mission to help people manage their time and improve their work-life balance. He also discusses the importance of data-driven decisions and how it can impact productivity. Tune in to learn more about DeskTime's approach to productivity and time management.
2025-02-2622 minPathmonk Presents PodcastCrafting Candle Empires | Cindy Novack from Candles and SuppliesJoin us as we chat with Cindy Novack, owner of Candles and Supplies, a hub for DIY candle and soap making. Cindy shares her journey of building a thriving business, balancing a brick-and-mortar store with a robust e-commerce presence. Discover how Candles and Supplies fosters a passionate community, supports small business growth, and leverages digital marketing strategies like SEO, Google Ads, and targeted email campaigns for customer retention. Learn how Cindy navigates the challenges of online marketing and her plans to unlock the potential of her vast content library. Get inspired to ignite your own entrepreneurial spark!
2025-02-2622 minPathmonk Presents PodcastBuilding a Trustworthy Webinar Platform | Thibaut Davoult from LivestormIn this episode of Pathmonk Presents, we have Thibaut Davoult from Livestorm, a webinar platform that's making waves in the industry. Thibaut shares his insights on the company's journey, from its early days of focusing on ease of use and engagement to its recent shift towards addressing the needs of larger enterprises, especially in terms of compliance. He also discusses the importance of having a strong brand presence and how it contributes to their success. Tune in to learn more about Livestorm's innovative approach to webinars.
2025-02-2626 minPathmonk Presents PodcastSimplifying Distribution for Growing Brands | Matt Holden from GlimpseIn this episode of Pathmonk Presents, we have Matt Holden from Glimpse, a company that's simplifying distribution for growing consumer brands in the CPG retail space. Matt shares his insights on the company's mission to empower these brands by handling the complex deduction process and providing a one-stop shop for managing various aspects of their business. He also discusses the importance of building a strong online presence and leveraging community marketing to reach their target audience. Tune in to learn more about Glimpse's innovative approach to helping CPG brands thrive.
2025-02-2625 minPathmonk Presents PodcastBuilding a Successful B2B Reseller Program | Donald Mullinax from ArtPix 3DIn this episode of Pathmonk Presents, we have Donald Mullinax from ArtPix 3D, a company known for its 3D crystals and personalized gifts. Donald shares his insights on the company's growth and digital marketing strategies. He discusses the different channels they use to reach their audience, including their B2B reseller program and their intuitive e-commerce platform. He also talks about the importance of understanding the customer journey and how it has contributed to their success. Tune in to learn more about ArtPix 3D's innovative approach to personalized gifts.
2025-02-2019 minPathmonk Presents PodcastLeveraging Customer Conversations for Growth | Alex Atkins from SturdyIn this episode of Pathmonk Presents, we sit down with Alex Atkins, VP of Growth and Operations at Sturdy, to discuss how businesses can harness customer conversations to drive revenue growth. Sturdy transforms unstructured data from emails, calls, and chats into actionable business intelligence, helping companies proactively address churn risks and improve customer retention. Alex shares insights on the power of contextual data, the importance of understanding the "why" behind customer behaviors, and how businesses can make data-driven decisions faster. If you want to boost customer retention and optimize revenue, this episode is a must-listen!
2025-02-2035 minPathmonk Presents PodcastExploring AR and VR Solutions for Businesses | Jennifer Richey from Gravity JackIn this episode of Pathmonk Presents, Ernesto is joined by Jennifer Richey, Chief Strategy Officer at Gravity Jack, a company specializing in augmented and virtual reality solutions since 2009. Jennifer shares Gravity Jack's journey, discussing their innovative work in AR/VR development across diverse industries, including tourism, product displays, and trade shows. Learn how Gravity Jack uses immersive technology to solve real-world client problems, from underwater AR portals to AR-enhanced product visualization. Jennifer also dives into their marketing strategies, the importance of client education, and insights on fundraising for their latest mobile AR game, Wartribe of Bi...
2025-01-2412 minPathmonk Presents PodcastHelping Startups Bring Complex Medical Devices to Life | Ben Trombold from ValentiumIn this episode of Pathmonk Presents, Ernesto speaks with Ben Trombold, a senior leader at Valentium, a contract design and manufacturing company specializing in complex medical devices. Valentium works on groundbreaking innovations, from neuromodulation and deep brain stimulation to cardiac devices and opioid withdrawal treatments. Ben discusses their mission to change lives, their state-of-the-art manufacturing facility, and how they help clients from startups to Fortune 50 companies bring life-saving devices to market. He also shares insights on marketing strategies, website redesign, and leveraging content creation to build trust. Tune in to discover how Valentium is pushing th...
2025-01-2415 minPathmonk Presents PodcastLocal Marketing Made Simple with Grocery Ads | Eric Shafer from Indoor MediaIn this episode of Pathmonk Presents, Ernesto sits down with Eric Shafer, CTO and CMO of Indoor Media, a company with over 34 years of experience in local marketing. Indoor Media helps businesses like restaurants, salons, and auto services advertise through grocery store channels, such as register tape coupons and shopping cart ads. Eric shares how Indoor Media simplifies marketing for busy local business owners and discusses their ventures into digital integration and geofencing. Discover how grocery in-store ads can create impactful local engagement and drive customer loyalty.
2025-01-2415 minPathmonk Presents PodcastMaximizing Lead Generation for Local Businesses | Bryan Trilli from Optimized MarketingIn this episode of Pathmonk Presents, host Ernesto speaks with Bryan Trilli, founder of Optimized Marketing, a marketing agency specializing in franchise and dealer networks. Bryan shares insights into how his team provides advanced tools like CRO and split testing at a fraction of the usual cost by spreading resources across networks. Discover how Optimized Marketing helps service businesses boost leads, improve funnels, and leverage AI tools to scale their efforts. Bryan also discusses the importance of culture, leadership, and embracing AI to double output without increasing costs.
2025-01-2417 minPathmonk Presents PodcastSolving Dirty Data Challenges in Sales and Marketing | Carmen Candlin from eCore ServicesIn this episode of Pathmonk Presents, Ernesto chats with Carmen Candlin, Revenue Marketing Consultant at eCore Services. Carmen shares how eCore Services tackles the pervasive issue of dirty data in sales and marketing. From cleaning and refreshing data to tracking custom signals, Carmen explains how their bespoke, human-verified data solutions save time and improve efficiency for organizations. Tune in to hear Carmen's expertise on scaling SDR functions, crafting personalized campaigns, and creating impactful messaging. Discover practical tips on addressing data challenges, optimizing workflows, and using AI to enhance SDR performance. Learn how eCore Services helps bu...
2025-01-2411 minPathmonk Presents PodcastTargeting Verticals with IT and Printer Services | Zoee Arrington from DocuSystemsIn this episode, Ernesto interviews Zoee Arrington, Marketing Manager at DocuSystems, a company specializing in copiers, printers, managed IT, and cybersecurity. Zoee shares how DocuSystems provides reliable service to industries such as law firms, doctors' offices, and travel agencies. She highlights the role of SEO and LinkedIn in their client acquisition strategy and explains how their website supports both lead generation and client service requests. Zoee also dives into her marketing journey, offering insights on vertical marketing, email campaigns, and the importance of creating a positive work environment. Tune in to learn how DocuSystems excels in...
2025-01-2410 minPathmonk Presents PodcastReal-Time Streaming Without Delays or Buffering | Jed Corenthal from Phenix RTSIn this episode, we're joined by Jed Corenthal, Chief Marketing and Business Development Officer at Phenix RTS, a leader in real-time video streaming technology. Jed explains how Phenix eliminates streaming delays, latency, and buffering to create synchronized, real-time video experiences at scale. Discover how their innovative platform supports broadcasters, sports leagues, and entertainment companies to deliver content seamlessly across devices. Jed also shares insights into Phenix's latest ad insertion feature and tips for effective marketing and business development. Tune in to learn how Phenix is redefining live video streaming for fans and businesses globally! ...
2025-01-2413 minPathmonk Presents PodcastDriving Civic Engagement Through Technology and Data | Kunal Goel from BallotReadyIn this episode, Ernesto interviews Kunal Goel, Growth Lead at BallotReady, a nonpartisan platform helping millions take civic action. Kunal explains how BallotReady.org empowers organizations to educate and mobilize voters using digital tools and robust data. He shares insights into their impactful partnerships, like working with Snapchat to recruit over 30,000 local candidates. Learn about the challenges of voter engagement in the digital era, BallotReady's primary client acquisition strategies, and Kunal's approach to growth marketing. Whether you're interested in civic tech or innovative marketing strategies, this is a conversation you don't want to miss.
2025-01-2415 minPathmonk Presents PodcastEngaging Mortgage Lenders with Creative Marketing Content | Alayne Gardner from Lodestar Software Solutions In this episode of Pathmonk Presents, host Ernesto chats with Alayne Gardner, Director of Revenue at Lodestar Software Solutions. Alayne shares how Lodestar simplifies mortgage closing costs for lenders through automation and compliance. She dives into their innovative approach to marketing in a niche industry, highlighting the importance of authentic branding, creative content like memes and comic strips, and seamless website tools for lead generation. Learn about the challenges of marketing highly regulated products and how Lodestar keeps it fun, engaging, and effective. Tune in to discover how Alayne balances sales, marketing, and partnerships, while leveraging...
2025-01-2411 minPathmonk Presents PodcastPrioritizing Clients and Data in Digital Marketing | Ana Aragon from White Shark MediaIn this episode of Pathmonk Presents, Ernesto chats with Ana Aragon, Director of Marketing at White Shark Media, a leading digital marketing agency. Ana dives into the agency's focus on performance marketing, including PPC, SEO, and white-label services for SMBs and marketing agencies. She shares insights on their client-first philosophy, the power of website optimization, and the importance of analyzing campaign data effectively. Learn how White Shark Media helps brands grow through tailored strategies while Ana offers valuable advice for marketers on staying grounded in fundamentals and embracing continuous learning.
2025-01-2411 minPathmonk Presents PodcastData-Driven Revenue Growth Management in CPG and Retail | Jasmeet Sraw from Insite AIMeet Jasmeet Sraw, Head of Growth at Insite AI, a company that specializes in data-driven growth for CPG and retail companies. Jasmeet shares valuable insights on how Insite AI leverages data and AI to help businesses in these industries overcome challenges related to revenue growth management, category management, and sales cycle optimization. He also discusses the importance of understanding the interconnectedness of different departments within an organization and how Insite AI acts as a conduit between technology and business teams.
2025-01-1627 minPathmonk Presents PodcastBreaking Remote Work Barriers Through Virtual Connection | Drew Moffitt from Kumo SpaceJoin us as we chat with Drew Moffitt, Head of Marketing at Kumo Space, a unified communication platform revolutionizing how distributed teams work together. In this episode, Blake shares insights from his experience building seven startups across three continents and discusses how Kumo Space tackles the challenges of remote work communication. Learn about their unique approach to category creation, successful marketing strategies including influencer partnerships, and how they're helping companies achieve 30% productivity boosts while reducing meeting times to just nine minutes on average.
2025-01-1614 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersLeverage AI To Improve Social Media Advertising PerformanceJoin Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional...
2024-12-1235 min
Next Big AppGrowth Ritual #33📖 Tap to Read the Newsletter Issue #33
The 50-employee mark: a turning point for growing businesses. What got you here won't necessarily get you to the next level. This episode explores the common challenges companies face when scaling and how AI can provide the solutions you need to break through growth barriers.
We'll explore common scaling challenges like:
Marketing operations struggling to keep up with growth
Fragmented customer data hindering personalized experiences
Overwhelmed marketing teams drowning in leads
Difficulty balancing customer acquisition and retention
Time management issues bogging down teams
Increased competition for attention in crow...
2024-10-1713 min
Drop The Mic with Jason Hunt100 | How To Drive Top-of-the-Funnel Awareness - Guest Podcast Starring Jason HuntWe’ve made it to the big 100! Today’s century episode is a special one. Instead of hosting, Jay is featured as a guest on the Pathmonk Presents Podcast. This podcast focuses on sharpening your marketing skills with 20 minute episodes that are packed with value.
Mentioned in This Episode
Superhuman by Dave Asprey
The One Thing by Gary Keller
Traction by Gino Wickman
What You Will Learn:
The story of Merged Media (2:32)
How does someone come into contact with Merged? (5:45)
Driving top-of-funnel leads
The role of the website (7:15)
Biggest challenges in marketing (9:41)
Don’t get ca...
2021-11-1622 min
B2B Marketers on a MissionHow B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas HänschLukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to qualify leads and enhance conversions.
2021-04-0735 min
Intended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2020-05-1331 min
Marketing Study Lab - Actionable Marketing KnowledgeOptimising Your Page Speed with Lukas Haensch founder of Pathmonk.comDoes your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check your page speed yourself use this: https://webpagetest.org Guest and Episode LinksLukas Haensch https://pathmonk.com https://www.linkedin.com/in/lukas-haensch-b0199a50/ Watch the Episode Video: https://youtu.be/LZzIz7U4Pm4 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.c...
2020-01-1400 min
The Duct Tape Marketing PodcastWhy Page Speed Matters on Your WebsiteLukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.
2019-12-1828 min
Growth Show#19 Insights on improving your page speedIn this episode, we meet with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion ‘Nerd’. He has worked at Google for quite some time as UX Manager in the mobile optimization team.
Topics covered in this podcast: - How to optimize your mobile website - Differences in mobile and desktop conversion - How to increase conversion by using onsite behavior for optimization
Hands-on tips on tools, like webpagetest.org Website Pathmonk: https://pathmonk.com/
2019-12-1742 min
Digital Marketing FastlaneImprove Page Speeds To Increase ConversionsInterview with Lukas Haensch the founder of Path Monk.
Who has also been a part of Google's Mobile Performance Optimisation team
https://pathmonk.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message
2019-12-1223 min
Marketing MantraEp. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from PathmonkIn episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.
The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions.
Here are some of the topics we'll be covering in this episode:
2019-12-1134 min
Growth Marketing TodayPage Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.
2019-12-0347 min
LPO: Landing Page OptimizationDo This First: How to Improve Website Performance According to Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time.On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that...
2019-10-1537 minIntended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2019-10-0931 min