Shows
Pathmonk Presents PodcastNavigating Digital Risks and Strategic Solutions | Interview with Elizabeth Sholes of TintDive into the innovative world of digital protection with Elizabeth Sholes from Tint in this episode of Pathmonk Presents. Discover how embedded protection platforms can safeguard your business's digital transactions and boost customer trust. Elizabeth shares insights on the strategic implementation of protection programs, the evolving role of websites in customer engagement, and the future of conversational marketing. Tune in to learn how Tint is revolutionizing marketplace security and transforming the digital economy through tailored, risk-managing solutions. Don't miss this episode packed with valuable takeaways for businesses looking to enhance their digital presence and security.
2026-01-2914 minPathmonk Presents PodcastHow to Boosts Efficiency and Stop Wasting Time in Meetings | Interview with Shachar Navon from FellowStruggling with unproductive meetings that drain your team's energy and productivity? In this episode of Pathmonk Presents, Mariah Salazar sits down with Shachar Navon, CEO of Fellow, a revolutionary SaaS tool designed to tackle this very issue. Discover how Fellow goes beyond simply scheduling meetings; it helps teams collaborate effectively, improve accountability, and document key points for future reference. Learn how Fellow can streamline your meeting process, save valuable time and resources, and ultimately empower your team to achieve better results.
2026-01-2919 minPathmonk Presents PodcastThe Power of Diversity: How WINaTALENT is Changing the Way Companies Recruit with Lily JafariIn this episode of Pathmonk Presents, we sit down with Lily Jafari, the online sales development representative for WINaTALENT. Lily shares insights into WINaTALENT's mission to connect talented individuals with international employers, regardless of their background or location. She discusses the importance of sustainability and diversity in recruitment and emphasizes the role of WINaTALENT's website in providing an easy and convenient user journey. Lily also highlights the competitive advantage of WINaTALENT's product, which allows companies to fill multiple roles with talented individuals, reducing the need for layoffs. Listen to this informative episode to learn how WINaTALENT is revolutionizing the...
2026-01-2812 minPathmonk Presents PodcastEngaging Communities for Better Decision Making: A Conversation with Angelica Wedell of POLCOAngelica Wedell, Communication and Marketing Director at POLCO, joins Mariah Salazar to explore the power of resident engagement in local government. Angelica shares her insights on the Track, Engage, Assess model, highlighting how POLCO helps local governments gather accurate and reliable feedback from residents. She discusses the company's commitment to providing comprehensive community assessment surveys, including the National Community Survey, and the value of benchmark reports for comparative analysis. Angelica emphasizes the importance of building trust through continuous engagement and collaboration, ensuring that resident voices are heard and valued in decision-making processes.
2026-01-2728 minPathmonk Presents PodcastEPI-USE Labs: The Software Solutions Company for SAP Clients DescriptionSAP clients, learn how EPI-USE Labs optimizes data and business performance in this Pathmonk episode with Maria Laura Robinson. Discover their software and services helping clients across industries with data management, security, migration and HR. Hear how they market to their audience with engaging, valuable content showcasing expertise. Get Maria's insights on leading marketing, staying updated on tech, and her advice to herself starting at EPI-USE. Don't miss this episode to learn how EPI-USE helps SAP clients with data and business solutions.
2026-01-2714 minPathmonk Presents PodcastMikkel Wittrup Kruse on How Delogue is Transforming Product Development in FashionIf you are interested in product development in the fashion industry, you will love this episode of Pathmonk Presents, where we chat with Mikkel Wittrup Kruse, the director of revenue operations for Delogue. Mikkel tells us how Delogue helps product development teams make better decisions by enabling them to collaborate more efficiently and access the data they need. He also reveals how he uses word of mouth, thought leadership, and events to generate leads, and how he recently switched to a more broad commercial role. Join us for this insightful conversation with Mikkel and learn how Delogue is transforming...
2026-01-2214 minPathmonk Presents PodcastHow Agency Bell Uses AI to Revolutionize Lead Generation Advertising with Jordan BellDo you want to learn how to optimize your lead generation and sales with AI? Then you don't want to miss this episode, where we chat with Jordan Bell, the CEO and founder of Agency Bell, an AI-driven digital advertising agency. Jordan explains how his agency uses offline conversion tracking to link the ad campaigns to the actual signed clients, instead of relying on leads and clicks. He reveals how this method increases the signing rates and lowers the acquisition costs for his clients. He discusses the role of people, partnerships, and self-care in his business and provides coaching...
2026-01-2214 minPathmonk Presents PodcastLifecycle Marketing Lessons From Super IC Roles Remote | Nate Torvik from WIN RealityNate Torvik from WIN Reality shares how lifecycle marketing really works inside a fast-growing sports technology company. As a self-described super IC, Nate explains balancing strategy with execution, from email automation and AB testing to segmentation and reporting. He discusses why reporting remains a major bottleneck for modern marketers and how limited resources force practitioners to be more cross-functional. Nate also reflects on remote collaboration, continuous learning, and drawing inspiration from outside marketing, including hospitality and customer experience. The episode emphasizes focusing on emotional and behavioral impact rather than vanity metrics, and why early-career marketers should build broad, transferable...
2026-01-2214 minPathmonk Presents PodcastData Separation and Easy Analytics: A Conversation with Nexus Cognitive's Barrett Johnson In this insightful episode of Pathmonk Presents, we're joined by Barrett Johnson, the Senior Director of Business Insights at Nexus Cognitive. Barrett delves into the innovative approach Nexus Cognitive takes to tackle the prevalent issue of intertwined data and software systems. He explains how their platform empowers businesses to extract, manage, and utilize their data effectively, fostering innovation and freeing them from the time-consuming task of data retrieval. Nexus Cognitive stands out in the tech landscape by offering "easy analytics," which simplifies reporting and incorporates governance, AI, and machine learning.
2026-01-1415 minPathmonk Presents PodcastTargeted Traffic Trumps Volume| Joan Magat from MagnoliaJoin us as we chat with Joan Magat, Digital Marketing Manager at Magnolia, a B2B marketing communications agency specializing in PR and advertising. Joan reveals how Magnolia achieved a staggering 1760% ROI on SEO by focusing on targeted traffic rather than sheer volume. Discover their client acquisition strategies, the vital role of their website, and the tools they use to qualify leads. Joan also shares her insights on leadership, automation, and the power of combining traditional and digital marketing approaches. Tune in for valuable tips to boost your own marketing efforts.
2026-01-1411 minPathmonk Presents PodcastErin Seo of Knovva Academy on Enhancing Global Educational Opportunities In this episode of Pathmonk Presents, Erin Seo from Knovva Academy discusses the academy's innovative education approach. Knovva, founded by educators, prepares students for the 21st century with a mix of traditional and online learning. Their mission is to enhance global education through strategic partnerships. Erin explains how Knovva addresses market challenges by providing expert education consulting to K-12 worldwide. They empower students with comprehensive guidance for college planning and collaborate with organizations for strategic development. Knovva's unique solution involves partnering for support and directly consulting K-12 students for personalized planning, ensuring tailored solutions for institutions and individuals.
2026-01-1409 minPathmonk Presents PodcastThe Future of Events with Anders Westholm from Invite PeopleWhat does the future of events look like? How can you leverage the power of digital marketing and content creation to attract and convert your audience? These are some of the questions we explore with Anders Westholm, the digital marketing lead of Invite People, a SaaS service for event management. Anders tells us how Invite People can help you host, plan, execute and follow up events of any type, from in person to hybrid to digital. He also shares his insights on the challenges and opportunities of the event industry, and the value of trust and relevance in building r...
2026-01-1414 minPathmonk Presents PodcastHow to Reduce Hold Time and Increase Customer Satisfaction with FONOLO's Cloud-Based CallbacksHave you ever wondered how you can improve your call center's customer experience and reduce your operational costs? Then you don't want to miss this episode of Pathmonk Presents. we have Daniela Puzzo, the vice president of marketing at FONOLO, a company that creates cloud-based callback solutions for call centers. Daniela describes how FONOLO works and how it can seamlessly replace hold time with a callback, regardless of the call center's technology. Moreover, Daniela reveals how FONOLO's marketing team uses their website, content, and chatbot to attract, engage, and convert leads, and how they use AI to optimize their...
2026-01-1417 minPathmonk Presents PodcastEZshop's Secrets to E-Commerce Success: A Conversation with Raquel GeylmanIn this insightful episode of Pathmonk Presents, we are joined by Raquel Geylman, a senior SEO strategist from EZshop. EZshop stands out in the crowded e-commerce space by offering a full-service digital marketing agency experience, specializing in tailored solutions for e-commerce websites. Their services range from paid media and website development to social media, email marketing, and of course, SEO. Raquel discusses how EZshop's platform is designed to support the growth of small businesses by transforming their e-commerce sites into significant sales channels. She highlights the company's client-centric approach and the importance of content, ease of navigation, and strong...
2026-01-1413 minPathmonk Presents PodcastExploring the World of E-commerce Advertising with Gints Gailis from Confect.io In this episode of The Pathmonk Presents, we're joined by Gints Gailis from Confect.io, a software company specializing in e-commerce advertising solutions. Gints discusses their two core products: an editing tool for product ads and an AI that analyzes ad content to enhance marketing strategies. Confect.io's platform is designed to address the challenges of ad customization and performance analytics, offering unique insights for e-commerce brands and agencies. The company leverages partnerships and their own analytics to optimize and distribute content effectively.
2026-01-1410 minPathmonk Presents PodcastEvent Cadence's Approach to Revolutionizing the Event Industry with Hayley Ingraham In this episode of Pathmonk Presents, we are joined by Hailey Ingraham, lead marketing operations at Event Cadence. Hayley gives us an in-depth look at how Event Cadence is revolutionizing the event planning industry with its all-in-one event platform. Designed to engage employees, customers, and communities year-round, They simplifies the event experience by digitizing registration, scheduling, networking, and resource distribution. Hayley discusses the platform's adaptability to virtual and hybrid events. Event Cadence's unique solution lies in its intelligent scheduling feature, which is particularly tailored for the pharmaceutical sector, facilitating efficient appointments between doctors and pharmaceutical reps.
2026-01-1412 minPathmonk Presents PodcastUncovering the ROI of Your Marketing Campaigns: A Conversation with Ashley Levesque of BanzaiIf you're grappling with the challenge of proving the ROI of your marketing campaigns, this episode is a must-listen. Ashley Levesque, VP of Marketing at Banzai, offers her expert insights on using data to drive better marketing decisions. Levesque emphasizes the importance of having a single source of truth for marketing data and the need for that data to provide actionable insights. She also discusses the crucial role of the website in the marketing journey and the importance of ongoing testing and optimization.
2026-01-1413 minPathmonk Presents PodcastThe Secrets of Performance Marketing: A Chat with Kathryn Monkcom of AIRAWant to grow your business with measurable digital marketing? Don't miss this Pathmonk Presents episode with Kathryn Monkcom of AIRA. Learn how AIRA helps clients like SaaS and e-commerce achieve growth goals with SEO, paid media, content marketing, and automation. Hear how they attract US clients with inbound and outbound marketing. Discover how they optimized their website messaging to resonate with their audience's pain points and goals. Find out how Kathryn empowers her team to connect work to the business's bottom line. Listen to discover the secrets of performance marketing that drive sales and revenue.
2026-01-1416 minPathmonk Presents PodcastLiam Taylor on Enhancing Fleet Safety and Management with AC Security SolutionsIn this insightful episode of Pathamonk Presents, we're joined by Liam Taylor, the Business Development Manager and Marketing Manager at AC Security Solutions Throughout the conversation, we delve into how AC Security Solutions addresses the pressing needs of safety and fleet management across various sectors in the UK, Liam highlights the company's commitment to providing bespoke solutions tailored to the unique requirements of their clients, ensuring safety and efficiency for both drivers and passengers. He also sheds light on the company's approach to transparency and customer care, and how they've adapted their digital marketing strategies to better reach their...
2026-01-1414 minPathmonk Presents PodcastUnlocking Amazing Spaces for Creatives: A Conversation with Ed George of TuttiDiscover how Tutti simplifies the creative process with amazing technology tools. In this episode, Ed George, Head of Marketing at Tutti, shares how the platform helps creative individuals find the perfect spaces for their projects, including film, photo shoots, rehearsals, and more. Ed discusses the importance of having a strong online presence and providing valuable content to customers. He also offers advice on staying ahead in the marketing landscape and shares his thoughts on the latest industry trends. Gain valuable insights into the daily responsibilties of a marketing leader and the power of technology in revolutionizing the creative process.
2026-01-1409 minPathmonk Presents PodcastDriving Growth and Efficiency in Sales and Marketing with Matthew Iovanni from Full Funnel Join Pathmonk Presents with Matthew Iovanni, a seasoned expert at Full Funnel, specializing in revenue, GTM strategies, and professional inbound solutions. Dive into comprehensive insights covering sales, marketing, AI, and advanced process engineering. Delve into Full Funnel's mission, focused on enriching organizations through impactful sales and marketing approaches. Gain valuable perspectives into the daily endeavors of a managing partner thriving in a global, remote workforce setting. Benefit from Matthew's guidance, tailored for both marketing and sales professionals, as he explores effective demand generation strategies.
2026-01-1410 minPathmonk Presents PodcastYay!Starter's Approach to Transformative Marketing and Client Success Stories with Karina Plyusnina Tune in to Pathmonk Presents featuring Karina Plyusnina, the Digital Marketing Manager at Yay!Starter, a leading London agency specializing in cutting-edge B2B lead generation for tech enterprises. Uncover the prowess of Yay!Starter's avant-garde strategy in fintech, edtech, and B2B tech domains. Karina divulges insights on wielding effective marketing tools, strategic finesse, and the art of continuous learning. Whether you're launching a startup or scaling up, Yay Starter's indispensable value-based marketing wisdom awaits. Embark on Yay!Starter's evolutionary journey, unravel client attraction methodologies, explore website strengths, and witness Karina's transition to strategic planning.
2026-01-1411 minPathmonk Presents PodcastScaling Corporate Climate Resilience with Diana Goldberg of Manifest Climate Join us on Pathmonk Presents with Diana Goldfinger from Manifest Climate, discussing the innovative software enhancing your company's climate strategy. Explore how it navigates TCFD recommendations, addressing financial risks, aligning with global frameworks, and tracking progress. Diana emphasizes optimizing sustainability and ESG efforts, highlighting climate resilience. Uncover Manifest Climate's global mission. Dive into the role of content in educating prospects, strengths of their website, and a glimpse into Dana's dynamic B2B startup life, covering climate change, environmental risk, and opportunities. Gain insights into financial disclosure, industry analysis, and a Masterclass in climate risk management fundamentals.
2026-01-1410 minPathmonk Presents PodcastFrom AI Tools to Inbound Marketing: A Deep Dive with Kolby Kloosterman of EvenBound Join us in this episode of Pathmonk Presents for a deep dive into intelligent lead generation with EvenBound's growth strategies. Special guest Kolby Kloosterman from EvenBound shares digital marketing insights. Explore the Marketing in Minutes podcast for quick tips. Understand EvenBound's B2B and B2C growth approach, the importance of content strategy, and conversion optimization—Discover EvenBound's upcoming branding project impact. Gain insights into a marketing account manager's daily life and the power of time blocking. Hear Kolby's thoughts on AI in marketing and her inspiring reads. Subscribe for more industry leaders and marketing insights.
2026-01-1414 minPathmonk Presents PodcastBuild a Greener Future: How CarbonCure's is Revolutionizing the Concrete Industry with Jill Truscott Explore sustainable construction on PathMonk Presents with Jill Truscott from CarbonCure Technologies. Learn how CarbonCure significantly reduces concrete's carbon footprint by ingeniously integrating recycled CO2, thereby assisting producers in meeting pressing sustainability demands. Immerse yourself in CarbonCure's overarching mission for impactful concrete and its commendable environmental contributions. Pinpoint organizations that substantially benefit from CarbonCure's cutting-edge technology. Grasp the paramount importance of a dynamic website in fostering CarbonCure's exponential growth. Jill shares invaluable marketing insights, underscoring the significance of empathy and meticulous audience research. Don't miss this opportunity to glean insights into sustainable construction and the promising future of the...
2026-01-1409 minPathmonk Presents PodcastNavigating the Digital Landscape: Insights from 1SEO's Kyrus Keenan WestcottJoin Pathmonk Presents with Kyrus Keenan Westcott, 1SEO's executive director of paid media. Kyrus shares insights on digital marketing. Explore client pain points, adapting to industries, and staying ahead in the digital landscape. Kyrus highlights 1SEO's success in home services, sports teams, and non-profits. Discover AI in digital marketing, 1SEO's website enhancements, and their commitment to transparency. Emphasizing consistency and patience for marketing success, Kyrus integrates SEO, PPC, website design, and social media services. Don't miss valuable insights for marketers, business owners, and digital enthusiasts, as 1SEO Digital Agency shapes effective marketing for small businesses and healthcare providers with...
2026-01-1413 minPathmonk Presents PodcastMaximizing E-Commerce Growth with UpGrowth Commerce's Jason HarltonJoin PathMonk Presents with Jason Harlton, founder of UpGrowth Commerce, exploring successful e-commerce growth secrets. UpGrowth is more than a marketing agency; they're a dedicated e-commerce partner, optimizing advertising efforts for lasting revenue and customer relationships. Jason delves into UpGrowth's origins, specializing in apparel brands and serving socially responsible brands across diverse industries. Learn how they attract clients through podcasts, LinkedIn, word of mouth, and UpGrowth Academy's free e-commerce resources. Discover the strengths of UpGrowth's website, the importance of customer-centric design, and Jason's role in ensuring team and client success. Don't miss valuable insights for elevating your e-commerce business.
2026-01-1312 minPathmonk Presents PodcastExploring SEALED's Digital Marketing Strategies with Full Stack Growth Hacker Jake Madoff Join PathMonk Presents with Jake Madoff from SEALED, exploring home efficiency and growth hacking. SEALED, a full-service partner, combats home energy waste through services like insulation and smart home tech. Jake, a certified growth hacker, shares how SEALED qualifies leads using online channels like Facebook and Google. Discover SEALED's website strengths and improvement areas. Peek into Jake's daily routine as a remote leader. Uncover SEALED's commitment to fighting climate change. Tune in for a tech, marketing, and sustainability deep dive with Jake from SEALED.
2026-01-1310 minPathmonk Presents PodcastThe Future of Digital Marketing with High-Level Marketing's Annie Wissner Join us in this episode of Pathmonk Presents with Annie Wissner, High-Level Marketing's Head of Marketing. With over two decades of B2B marketing expertise, Annie shares insights on lead generation, digital strategies, and customer-centric approaches. Explore High-Level Marketing's tech-driven client growth and top acquisition channels. Learn about Annie's data-driven approach, a glimpse into her day, and the importance of seamless system integration. Discover strategies for revenue growth and insights into the AI Buying Journey Toolkit. Don't miss this enriching episode as we unravel the complexities of the ever-evolving marketing landscape.
2026-01-1312 minPathmonk Presents PodcastEvolution of Marketing in Management Consulting with Courtney Heffernan from Burnie Group Join us on PathMonk Presents with Courtney, a seasoned Senior Marketing Manager at Burnie Group, a leading consulting firm. Uncover Burnie Group's innovative market approach, delving into the crucial aspects of digital marketing and its strategic evolution. Explore insights into relationship-based client acquisition, the impact of event-based marketing, and the multifaceted role played by Courtney. Gain valuable perspectives on adaptability in marketing and staying abreast of the latest technology trends. Whether you're a marketer, consultant, or fascinated by the nexus of strategy and technology, this episode is a goldmine of insights.
2026-01-1310 minPathmonk Presents PodcastThe Art of Data-Driven Audience Targeting with Affinity Answers' VP of Marketing Josh Rapper Join us in this PathMonk Presents episode as we explore customer obsession and the data-driven journey with Josh Rapper, Affinity Answers' VP of Marketing. Affinity Answers, a leader in data solutions, guides brands through customer behavior and market dynamics. Josh uncovers behavioral intelligence's impact on advanced marketing, debunking targeting myths and emphasizing privacy compliance. Gain insights on crafting targeted campaigns for all business sizes, focusing on behavioral intelligence and privacy-centric audience creation. Discover challenges and opportunities in the dynamic data industry, along with effective lead generation strategies.
2026-01-1314 minPathmonk Presents PodcastStreamlining E-commerce Transactions: Maximizing Conversion Success | Brett Stanton from BoltIn this episode of Pathmonk Presents, we welcome Brett Stanton, Social and Content Manager at Bolt, a game-changing checkout technology provider for e-commerce. Brett discuss how Bolt is tackling the critical issue of checkout conversion for online retailers. With a focus on enterprise clients, Bolt offers a unique, merchant-friendly approach that allows businesses to customize their checkout experience while maintaining brand identity. Brett also shares valuable insights on Bolt's marketing strategies, including their shift towards targeting senior decision-makers and leveraging LinkedIn ads. Listeners will gain a comprehensive understanding of the e-commerce landscape and innovative solutions for increasing conversions and...
2026-01-1320 minPathmonk Presents PodcastUnleashing the Power of SaaS Marketing Genius | Tom Levers from Digital LeversIn the latest episode of Pathmonk Presents, we join with Tom Levers, founder of Digital Levers. Tom's company is known for its specialization in fractional SaaS marketing, channel business development, and equity advisory services. Throughout the episode, Tom shares his wealth of expertise in addressing the fundamental challenges encountered by SaaS companies. He delves into diverse topics ranging from orchestrating global roadshows and addressing specialized ERP solutions to harnessing the potential of quantum computing tools. Tune in to gain insights on creating captivating content, establishing thriving partner channels, and harnessing the inherent brilliance of your software to propel business...
2026-01-1320 minPathmonk Presents PodcastEmpowering Behavioral Research: Quantifying the Qualitative | Jason Rogers from NoldusIn this insightful episode, we welcome Jason Rogers, Marketing Communications Manager at Noldus. Noldus is a leading provider of hardware and software solutions for behavioral research across various species. Jason shares how Noldus empowers researchers to improve data quality and make the world a better place. He discusses their global presence, diverse customer base, and the challenges of marketing to a niche scientific audience. Jason offers valuable insights on website lead generation, the importance of authenticity in marketing, and balancing global messaging. He also shares his unique journey from behavioral neuroscientist to marketer and provides advice for aspiring marketers.
2026-01-1317 minPathmonk Presents PodcastDemystifying Legal Strategies for Marketers | Shahin Rothermel from VenableIn the latest intriguing episode of Pathmonk Presents, we had the pleasure of hosting Shahin Rothermel, a distinguished partner at Venable, a highly esteemed law firm known for its strong nationwide presence. During our conversation, Shahin provided valuable insights into Venable's intricate approach to maximizing the potential of its website, content marketing initiatives, and industry-specific knowledge to effectively engage and retain clients. Emphasizing the significance of lead generation, client acquisition, and adherence to regulatory requirements, this enlightening discussion offers marketers an exceptional vantage point from which to navigate legal complexities and refine their strategies for optimal outcomes.
2026-01-1314 minPathmonk Presents PodcastLifecycle Marketing Lessons From Virtual Reality Sports Training | Nate Torvik from Win RealityNate Torvik, Senior Lifecycle Marketing Manager at Win Reality, joins Pathmonk Presents to break down how lifecycle marketing works when your product is genuinely new to the market. Win Reality delivers virtual reality baseball and softball training tools used by athletes, parents, and coaches, creating a rare mix of D2C and B2B challenges. Nate explains why education is the real conversion lever, how persona-specific messaging drives confidence, and why lifecycle flows matter more when users don't fully understand what they're buying yet. The episode dives into paid social, Reddit as a discovery channel, and how confidence-building experiences...
2025-12-2913 minPathmonk Presents PodcastCybersecurity Growth Strategy For Regulated Businesses Today Scaling | Chris May from Advantage TechnologyChris May, VP of Security and Growth at Advantage Technology, joins Pathmonk Presents to break down how cybersecurity directly impacts business growth in regulated industries. With decades of hands-on experience, Chris explains why healthcare systems, law firms, financial institutions, and defense contractors are prime targets for cybercrime. He shares how Advantage Technology positions itself as a managed security services provider built on senior engineering talent, not entry-level staffing models. The conversation explores why educating CEOs and CFOs is critical, how storytelling and website education drive inbound demand, and why cybersecurity is no longer optional for any business with sensitive...
2025-12-2923 minPathmonk Presents PodcastMaking Astronomy Accessible Through Smart Telescope Experiences Design | Souhail Alaoui from VaonisI'm Souhail Alaoui, marketing and e-commerce manager at Vaonis, pioneers of smart telescopes that blend optics, robotics, and software into a seamless user experience. In this episode, we explore how Vaonis removes technical friction from astronomy, making stargazing accessible for beginners, families, educators, and experienced amateurs alike. We discuss positioning premium hardware online, using the website as both showroom and education hub, and why visual storytelling is critical for high-consideration products. Souhail also shares leadership insights on global messaging, community-driven growth, and focusing relentlessly on user experience over tools or tactics to drive long-term revenue and advocacy in modern...
2025-12-2923 minPathmonk Presents PodcastSelling Enterprise Insurance Software Through Outcome Based Messaging | Maira Salahuddin from ThreeFlowIn this episode of Pathmonk Presents, Rick sits down with Maira Salahuddin, Growth Lead at ThreeFlow, to unpack what actually makes B2B websites convert in complex, enterprise industries. Maira explains how ThreeFlow simplifies collaboration between benefits brokers and insurance carriers, and why clarity beats cleverness in regulated markets. The conversation dives deep into outcome-based messaging, selling the "switch" rather than just the product, and why understanding switching costs is critical in enterprise sales. Maira also shares practical insights on website trust, LinkedIn as a growth channel, case studies, and how marketers should think about attribution beyond last-click models...
2025-12-2916 minPathmonk Presents PodcastMarketing Borderless Insurance For Distributed Global Teams Today | Joey Flores from SafetyWingJoey Flores, Head of Marketing at SafetyWing, joins Pathmonk Presents to break down how borderless insurance supports global living and distributed teams. He explains SafetyWing's mission to replace country-bound safety nets with flexible health, travel, and life insurance that works across more than 175 countries. The episode dives into their dual B2B and consumer strategy, serving remote-first companies and long-term travelers alike. Joey shares how influencer-led ambassador programs drive trust, why brand and web experience matter for non-impulse products, and what it takes to build a centralized marketing function inside a product-led organization. This conversation offers practical insights for...
2025-12-2917 minPathmonk Presents PodcastScaling Healthcare Operations With AI And Data | Mike Moore from Productive EdgeMike Moore, VP of Growth and Partnerships at Productive Edge, joins Pathmonk Presents to unpack how healthcare organizations can modernize operations using data and AI. With deep experience in healthcare technology services, Mike explains where inefficiencies come from, why administrative waste persists, and how AI creates an opportunity for healthcare systems to leap forward instead of making incremental improvements. The conversation dives into Productive Edge's ideal buyers, complex buying committees, and why trust and referrals dominate their growth strategy. Mike also shares a practical framework for website conversion rooted in learning, shopping, and buying behaviors, plus insights into content...
2025-12-2319 minPathmonk Presents PodcastScaling Open Source AI Image Platforms at Scale | Bobo Zhou from MyShell AIBobo Zhou, co-founder of MyShell AI, joins Pathmonk Presents to break down how open source communities can power scalable AI image and video platforms. He explains how MyShell attracts thousands of developers by letting them upload workflows, publish AI agents, and earn revenue through shared profits and Web3 incentives. The conversation dives into why image generation drives stronger user retention than virtual agents, how open source innovation accelerates product growth, and what it takes to manage millions of users globally. Bobo also shares his hybrid role across engineering and marketing, revealing how technical fluency sharpens messaging, distribution, and product-market...
2025-12-2320 minPathmonk Presents PodcastTurning Passive Moments Into Memorable Interactive Experiences | Katie Canton from GoosechaseKatie Canton, Head of Brand Experience at Goosechase, joins Pathmonk Presents to break down how interactive experiences outperform passive content across marketing, education, and internal programs. Katie explains how Goosechase evolved from a simple scavenger hunt app into a powerful platform for active learning, employee onboarding, fundraising, and customer engagement. The conversation explores why people remember experiences—not slide decks—and how brands can design participation-driven moments that drive real emotional impact. Katie also shares practical insights on website conversion strategy, product-led growth, and how marketers should adapt to a rapidly changing, AI-influenced search landscape. This episode is a clea...
2025-12-2321 minPathmonk Presents PodcastUsing Domain Specific AI For Smarter Talent Decisions | Liv Anderman from FindemLiv Anderman, VP of Marketing at Findem, joins Pathmonk Presents to explain how domain-specific AI is reshaping talent decisions across recruiting, executive search, and internal mobility. Liv breaks down why generic AI tools and resume-based data fail to deliver real outcomes, and how Findem's 3D people data adds crucial context to hiring decisions. The conversation covers how modern talent teams discover and evaluate AI solutions, the role of trust and data quality in adoption, and why websites play a critical role in educating and converting high-intent buyers. Liv also shares leadership insights on positioning, pipeline growth, and staying grounded...
2025-12-2313 minPathmonk Presents PodcastBuilding Backlinks And PR Authority In AI Search | Kateryna Horina from Collaborator.proKateryna Horina, Marketing and Partnership Manager at Collaborator.pro, joins Pathmonk Presents to break down how modern backlink building and PR distribution actually work in today's AI-driven search landscape. She explains Collaborator's role as a curated marketplace connecting advertisers with high-quality publishers, and why backlinks remain critical for SEO teams, agencies, and business owners alike. The conversation dives into ranking in LLMs and AI-powered search results, the growing importance of citations, and how PR distribution supports long-term authority. Kateryna also shares how Collaborator grows through word-of-mouth, events, and influencer partnerships, plus insights into her daily workflow, content operations, and...
2025-12-2320 minPathmonk Presents PodcastSelling AI With Honesty Enterprise Growth Lessons | Tomás Saranovich from TryolabsIn this episode of Pathmonk Presents, Rick sits down with Tomás Saranovich, Growth Lead at Tryolabs, to unpack what honest AI consulting really looks like at the enterprise level. Tomás explains how Tryolabs helps companies demystify AI, not by pushing hype, but by clearly identifying when AI adds value—and when it doesn't. The conversation covers enterprise buying behavior, aligning AI initiatives with real KPIs, and why transparency builds long-term trust. Tomás also shares how LinkedIn, direct outreach, and educational content power Tryolabs' growth strategy, plus why human connection still matters in an AI-driven world. This episo...
2025-12-2318 minPathmonk Presents PodcastStrengthening Digital Security Through Strategic Marketing Leadership | Phani from IndusfaceIn this episode, Rick speaks with Phani, the VP of Marketing at Indusface, a company dedicated to securing websites and APIs against modern digital threats. Phani breaks down how Indusface supports regulated and non-regulated industries through robust protection, managed services, and global partner networks. He explains how organic search, product-led content, and deep objection-based clustering drive their strongest acquisition results. Phani also shares how rapid product release cycles shape his daily work, from building sales collateral to optimizing content around problems, competitors, and user behavior. Listeners gain a clear understanding of how strategic marketing, data discipline, and continuous iteration...
2025-12-1123 minPathmonk Presents PodcastHow Outdoor Dreams Shape Ticket to the Moon | Martin Nesensohn from Ticket to the MoonIn this episode, Rick talks with Martin Nesensohn, Head of Marketing at Ticket to the Moon, a company known for crafting durable hammocks and outdoor gear rooted in a visionary origin story. Martin shares how a travel-driven idea evolved into a global brand built on sustainability, craftsmanship, and strong company values. He also breaks down their diverse customer base, the emotional power of authentic content, and the importance of guiding buyers through a clear digital journey. Listeners gain insights into Martin's marketing approach, including funnel thinking, website refinement, and leading with purpose. It's a practical look at how thoughtful...
2025-12-1122 minPathmonk Presents PodcastBuilding Trust To Scale Global Online Art Market | Drew Brosnan from BluethumbIn this episode, Rick speaks with Drew Brosnan, CMO of Bluethumb, the largest art marketplace in Australia and a fast-growing global platform. Drew explains how Bluethumb replaces the traditional gallery experience by pairing deep artist storytelling with scalable digital trust. He breaks down the company's most effective acquisition channels, from dynamic social ads to metadata-driven personalization, and highlights why tight collaboration between product and marketing is essential for growth. Drew also shares how operational rituals, tech-stack discipline, and structured experimentation help Bluethumb improve customer journeys and prepare for global scale. Expect sharp insights on product-marketing alignment and the mechanics...
2025-12-1122 minPathmonk Presents PodcastAI Marketing Strategies Boost Small Business Digital Growth | Barry Rosen from WSIIn this episode, Barry Rosen, Principal at WSI, breaks down how AI-powered marketing helps small and midsize businesses turn chaos into clarity. He explains how smarter SEO, sharper ad campaigns, and conversion-focused systems drive measurable growth. Barry shares practical insights on attracting quality traffic, improving website performance, reducing friction in funnels, and using data to guide better decisions. He also highlights his hands-on approach with clients, from understanding their numbers to refining user experiences that actually convert. Listeners will gain clear, actionable tactics for boosting lead generation, leveraging AI beyond simple automation, and creating meaningful value that helps them...
2025-12-1120 minPathmonk Presents PodcastAdvancing Nonprofit Impact Through Smarter AI Engagement | Kelly Perry from Stratus LiveKelly Perry, Senior Digital Marketing Manager at Stratus Live, joins the show to discuss how enterprise nonprofits can modernize donor engagement and streamline complex fundraising operations. She explains how Stratus Live's integrated nonprofit cloud platform helps teams consolidate fragmented systems, improve donor journeys, and scale impact with AI-driven recommendations. Kelly also shares insights on ethical AI adoption, lead qualification challenges, and the growing importance of generative engine optimization as organizations shift their discovery behavior toward LLMs. This episode gives marketers and nonprofit leaders practical guidance on using technology, content strategy, and data to strengthen relationships, save time, and drive...
2025-12-1119 minPathmonk Presents PodcastDriving Computer Vision Adoption Through Developer-Focused Platform How Developers Simplify Computer Vision Through Practical Platforms | Lexi Lutz from PlainsightIn this episode, Rick speaks with Lexi Lutz, Director of Marketing at Plainsight, a company focused on making computer vision accessible for developers and operations teams. Lexi outlines how Plainsight simplifies data prep, model training, and deployment so organizations in manufacturing, logistics, retail, and CPG can extract real value from their visual data. She explains how teams use visual inspection and anomaly detection to eliminate defects, improve accuracy, and scale dependable automation. Lexi also shares how developers and directors of operations discover Plainsight, the marketing tactics that drive conversions, and the role of SEO, heat mapping, and analytics in...
2025-12-1119 minPathmonk Presents PodcastClear systems powering effective growth for skincare brands | Jovana Jelenic from VueIn this episode, Rick sits down with Jovana Jelenic, Head of Marketing at Vue, a science-driven skincare brand known for transparent communication and clinically backed products. Jovana breaks down how Vue attracts both male and female audiences with simple, effective solutions like their hydrocolloid nose patches. She shares how clarity, minimalism, and intentional education drive higher e-commerce conversions, while creative testing on Meta remains their core acquisition engine. Jovana also dives into her scalable workflow system that accelerates creative production, improves team efficiency, and fuels consistent growth. Marketers will gain practical insights on performance strategy, customer value delivery, and...
2025-12-1119 minPathmonk Presents PodcastHuman centered marketing growth framework for conscious brands | Mack Rivkin from Iconic BloomIn this episode, Mack Rivkin, founder of Iconic Bloom, breaks down why brands must return to human-centered marketing as AI and automation accelerate. Mack explains how his approach prioritizes ethical practices, intentional storytelling, and sustainable growth rather than hyper-aggressive revenue targets that damage long-term brand health. He shares insights from working with fashion, wellness, entertainment, and gaming brands, highlighting how deeper alignment between values, communication, and customer experience creates more resilient businesses. Mack also explores the importance of balancing AI efficiency with genuine human creativity, urging marketers to remain mindful of over-reliance on automated tools. Listeners will gain a...
2025-12-1124 minPathmonk Presents PodcastAgile Grocery Tech Connectivity Driving Faster Market Entry | Tom Lillywhite from Naveo CommerceTom Lillywhite, SVP of Sales at Naveo Commerce, outlines how the company delivers fast, flexible, and human-centered tech solutions for grocery retailers. Naveo Commerce positions itself as a lightweight, highly agile middleware layer that connects complex systems without the heavy lift of full-stack platforms. Tom explains how they help both large chains and independent retailers simplify e-commerce operations, streamline data workflows, and accelerate time to market. He dives into the value of clarity, human-focused design, and long-term partnerships in a market crowded with fragmented tools. The episode offers sharp insights into avoiding complexity traps, improving customer experience, and building...
2025-12-1120 minPathmonk Presents PodcastAI Waste Insights Driving Smarter Recycling Decisions Worldwide | Anne-Sophie Ribeiro from Grey ParrotAnne-Sophie Ribeiro, Growth Marketing Manager at Grey Parrot, joins the show to discuss how the company is reshaping the waste industry through AI-powered waste intelligence. Grey Parrot provides real-time insights from material recovery facilities and delivers packaging recyclability data to major FMCG brands, helping them understand true end-of-life performance. Anne-Sophie breaks down how the team built brand awareness, why events remain crucial for acquisition, and how retargeting and customer engagement drive long-term growth. She also shares her perspective on balancing technical complexity with clear messaging and staying ahead of emerging trends. This episode is especially valuable for marketers navigating...
2025-12-1025 minPathmonk Presents PodcastAI Styling Powering Modern Menswear Subscription Growth Success | Anya Cheng from Taelor AIIn this episode, Rick sits down with Anya Cheng, founder of Taelor AI, a menswear subscription service that blends human expertise with advanced AI to style busy professionals. Anya shares how Taelor simplifies fashion through curated clothing rentals, real-time customer feedback, and a hybrid human-AI styling loop that drives engagement and retention. She breaks down the company's strongest acquisition channels, including ChatGPT SEO, partnerships with dating apps and fitness centers, and corporate gifting. Anya also discusses improving website trust, leveraging customer insights, and scaling with data-driven personalization. This episode delivers practical lessons on e-commerce growth, customer journey optimization, and...
2025-12-1027 minPathmonk Presents PodcastEnhancing Enterprise Website Performance For Commerce Conversion Gains | Drew Chambers from HarperIn this episode of Pathmonk Presents, Drew Chambers, EVP of Marketing at Harper, breaks down how leading digital commerce brands boost performance and conversions through Harper's distributed application platform. He explains how combining database caching, messaging, and API layers at the edge creates faster, more seamless user experiences—critical for teams competing in high-traffic, high-stakes environments. Drew also shares how enterprise marketers and engineering leaders leverage performance improvements to strengthen SEO, improve checkout flows, and drive more revenue from existing traffic. He highlights their strongest acquisition channels, including syndicated content, webinars, and channel partnerships, offering practical insight for teams fo...
2025-11-2425 minPathmonk Presents PodcastAdvancing Growth With Permission Data For Modern Marketers | Colleen Barry from KetchIn this episode, Colleen Barry, Head of Marketing at Ketch, breaks down how modern companies can strengthen growth by building on permission-based data and smarter privacy practices. She explains how Ketch helps organizations replace outdated GDPR-era tools with end-to-end consent management that connects clean, compliant data across every system marketers rely on. Colleen also shares how buyers now discover solutions, why showing up earlier in research cycles matters, and how Ketch uses product tours, dynamic personalization, and SEO strategies to convert qualified demos directly from the website. It's a practical conversation for marketers who want to stay ahead of...
2025-11-2423 minPathmonk Presents PodcastHuman logistics software streamlines complex workforce travel management | Sebastien Cloutier from NomadisIn this episode, Sebastien Cloutier, Director of Sales and Marketing at Nomadis, explains how the company is pioneering human logistics through software designed to manage large-scale workforce and patient travel. He breaks down why traditional travel processes are fragmented and how Nomadis centralizes logistics for industries like the resource sector and healthcare. Sebastien shares how positioning, SEO, and tailored website experiences help reach a highly specific audience, while trade shows and direct outreach remain vital. He also discusses the challenges of niche-market targeting, data gathering, and long-term strategic planning. Listeners gain insight into messaging, buyer empathy, and improving discovery...
2025-11-2418 minPathmonk Presents PodcastCrafting Simple Messaging Frameworks That Drive Startup Growth | Himanshu Saxena from First PrinciplesIn this episode, Rick speaks with Himanshu Saxena, founder of First Principles, a consultancy and fellowship program focused on helping founders sharpen their messaging through simplicity and structured storytelling. Himanshu shares lessons from building and scaling products across multiple industries and explains why most startups fail to communicate value clearly. He breaks down how frameworks like April Dunford's positioning and Donald Miller's story loop guide effective copy and website strategy, especially for technical founders. Listeners gain insights into using conversations, communities, and AI tools to refine messaging, test content, and build stronger distribution channels. This episode delivers practical guidance...
2025-11-2427 minPathmonk Presents PodcastUnlocking Warehouse Efficiency With Data Driven Labor Insights | Amanda Johnson from Easy MetricsIn this episode of Pathmonk Presents, Amanda Johnson, Director of Lead Generation at Easy Metrics, breaks down how supply chain and warehouse teams can use data to improve labor performance and operational outcomes. She explains how Easy Metrics helps organizations gain visibility into workflows, identify inefficiencies, and make smarter decisions that impact profitability. Amanda also shares insights into her demand-generation approach, including ABM, content syndication, and optimizing the buyer journey through a more strategic website experience. Listeners will gain a sharp look into modern B2B marketing operations and the role data plays in driving both efficiency and revenue.
2025-11-2419 minPathmonk Presents PodcastDriving Startup Growth Via Curated Data-Driven Community Connections | Brendan Hayes from AstronomicIn this episode, Brendan Hayes, Head of Growth at Astronomic, breaks down how the company delivers an evergreen accelerator model designed for founders who need ongoing access to advisors, investors, customers, and talent. He explains how Astronomic builds a vetted community powered by curated events, warm introductions, and a dynamic platform that blends technology with real-world connection. Brendan shares insights on their product-led growth engine, the role of authenticity in community building, and how data-driven curation creates meaningful interactions that help startups scale. Listeners gain a deeper understanding of how continuous support, not time-boxed programs, drives long-term founder success.
2025-11-2418 minPathmonk Presents PodcastFrom Tribal Knowledge To Reliable AI Support Systems | Tim LaBarge from ImplicitMeet Tim LaBarge, Head of Marketing at Implicit—a platform built for complex AI support that answers hard, high-stakes questions by ingesting technical documentation and returning accurate, real-time guidance. Tim explains how Implicit mitigates hallucinations with model guardrails and continuously improves answers through knowledge base tagging that flags gaps by product, error code, or scenario. He breaks down their go-to-market mix—precise LinkedIn ads, high-value BDR outreach, and a thought-leadership newsletter, The Knowledge Layer—plus a freemium onramp that lets teams try Implicit before engaging sales. Tim also shares leadership insights on becoming a "builder" marketer and using founder-led market...
2025-11-1823 minPathmonk Presents PodcastScaling deskless workforce HR with customer-centric lead gen | Karthik Balachander from AgendrixMeet Karthik Balachander, Lead Generation Director at Agendrix, an HR software built for deskless teams in restaurants, hospitality, retail, clinics, and more. He shares how Agendrix simplifies shift scheduling, time tracking, payroll prep, and two-way team communication—complete with offline clock-ins and peer recognition "high fives." Karthik breaks down their growth engine: strong word of mouth in Quebec, SEO-driven content like templates and calculators, and a transparent, self-serve website with a 21-day free trial. We dig into website-to-product continuity, premium design that builds trust, and the thorny challenge of multi-channel attribution amid evolving privacy norms. Actionable takeaways for marketers le...
2025-11-1823 minPathmonk Presents PodcastRadical candor drives CRM growth and sales clarity | Phil Spurgeon from QGatePhil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation matters for growth teams. Marketers will leave with ideas to streamline operations, align teams, and turn hone...
2025-11-1724 minPathmonk Presents PodcastScale, Chill, or Kill: Practical Attribution Decisions Framework | Scott Desgrosseilliers from Wicked ReportsMeet Scott Desgrosseilliers, CEO of Wicked Reports, a platform helping growth teams finally trust their attribution. In this episode, Scott explains why ad platforms over-credit conversions and how first-party data reveals the real customer journey across seven to 100 touchpoints. He shares the "Five Forces" measurement strategy and the one-word campaign verdicts—scale, chill, or kill—that drive budget clarity. You'll learn why DTC brands (from $3M to $60M+) win by dialing in top-of-funnel insights, capturing emails and SMS early, and tying repurchases back to the original awareness ads. Scott also covers demo-to-purchase paths, website roles, and leadership lessons for keep...
2025-11-1722 minPathmonk Presents PodcastDisrupting HVAC Ecommerce With Transparent Pricing And Speed | Nathaniel Girmaye from Go LimeMeet Nathaniel Girmaye, VP of Sales and Marketing at Go Lime, the Canadian startup turning HVAC upside down with a direct-to-consumer model, transparent pricing, and 24-hour installs. Nathaniel shares how Go Lime targets Ontario homeowners, halves legacy rental costs by cutting middlemen, and uses an action-first website flow instead of classic AIDA to capture high-intent buyers. He breaks down a tech-driven stack, relentless A/B testing, and the "sifter" mindset to match content and CTAs to buyer readiness. Expect practical insights on channel mix (Meta for awareness, Google for capture), building trust through reviews and Reddit buzz, team efficiency...
2025-11-1723 minPathmonk Presents PodcastFix Revenue Leaks With Lifecycle CRM Automation Systems | Josh Larson from Delta RevMeet Josh Larson, founder of Delta Rev, who helps seven-figure, appointment-based businesses turn their CRMs into full-funnel growth engines. In this episode, Josh breaks down how to capture every lead "from click to close," automate follow-up so no prospect is left behind, and nurture longer sales cycles without burning time. You'll hear how his audit process surfaces "leaks" in your revenue cycle, why organic content plus warm DM conversations convert, and how back-end workflows drive repeat business, higher lifetime value, and even enterprise value. Expect tangible ideas to cut no-shows, lift conversion rates, and—most importantly—buy back your time...
2025-11-1721 minPathmonk Presents PodcastDriving SMB discovery and conversions with SEO strategy | Jordan Brannon from Coalition TechnologiesJordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this...
2025-11-1716 minPathmonk Presents PodcastHealthcare data interoperability that actually drives outcomes forward | Dominique Gross from HartMeet Dominique Gross, CEO of Hart, a Kansas City–based health IT company focused on interoperability and data management across healthcare organizations. Dominique explains Hart's four core solutions—EHR-to-EHR data migration, compliant archival of clinical and financial data, real-time data streaming for population health, and disaster recovery—delivered via a technology-first middleware platform. She shares how a decade of configuration know-how across nearly 200 EHRs reduces human error and accelerates quality outcomes. On growth, Dominique details a dual LinkedIn strategy (account-based ads plus employee-amplified organic), partner co-marketing, and a website overhaul emphasizing clarity, education, A/B-tested copy, and conversion-ready landing pages...
2025-11-1734 minPathmonk Presents PodcastStartup software partnerships, content that actually converts faster | Tetiana Kobzar from DiversidoMeet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You'll learn why word of mouth still drives most qualified pipeline, how "help-first" content born from real client questions outperforms keyword-chasing blogs, and why she's doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning sources and behavioral design takeaways that shape better product and marketing decisions. Practical, honest...
2025-11-0321 minPathmonk Presents PodcastSustainable Camping Gear for Lasting Adventures | Moez Faruqi from White Duck OutdoorsMoez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.
2025-09-0823 minPathmonk Presents PodcastHuman-Centric IT for Secure Business Growth | Rita De Vries from Real IT SolutionsRita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.
2025-09-0818 minPathmonk Presents PodcastSecuring Medical Devices for Patient Safety | AJ Reiter from MedcryptAJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt's proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety and data integrity.
2025-09-0818 minPathmonk Presents PodcastSustainable Haircare: Empowering Stylists with Authenticity | Marta Dziegielewski from Surface HairMarta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.
2025-09-0813 minPathmonk Presents PodcastTravel Rings: Redefining Jewelry with Boldness | Laricea Roman from OBJKTS JewelryLaricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website's role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.
2025-09-0817 minPathmonk Presents PodcastMen's Health: Tracking Vitality with TechRing | Suzanne Noble from FirmTechSuzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech's innovative TechRing, a wearable device that monitors men's erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing consumer appeal with medical credibility to revolutionize men's health.
2025-08-0716 minPathmonk Presents PodcastStem Cell Banking: A Health Game-Changer | Austin Yoshino from Anja HealthAustin Yoshino, CEO of Anja Health, joins Pathmonk Presents to discuss their mission to make stem cell banking accessible. Anja Health helps pregnant parents preserve cord blood and tissue for future medical treatments, addressing the critical need for stem cell matches. Yoshino shares how social media, particularly TikTok and Instagram, drives customer acquisition through educational content. He also highlights the importance of a transparent, user-friendly website to guide parents through the decision-making process, boosting conversions for this high-ticket service.
2025-08-0720 minPathmonk Presents PodcastLuxury Jewelry: Building Trust Through Service | Miluska Ochoa from MikingMiluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website's role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide.
2025-08-0729 minPathmonk Presents PodcastCrafting Luxury: Storytelling in Fine Jewelry | Anezka Rattonsey from Itara JewelryAnezka Rattonsey, Head of Sales and Marketing at Itara Jewelry, joins Pathmonk Presents to share how their direct-to-consumer fine jewelry brand blends natural and lab-grown diamonds with exceptional customer service. Targeting luxury-seeking women, Itara leverages Instagram and WhatsApp for high-intent, personal customer journeys, driving conversions without heavy paid ads. Anezka discusses the power of intuitive website design, visual storytelling, and social media integration to build trust and community, ensuring repeat customers in India's competitive fine jewelry market.
2025-07-2917 minPathmonk Presents PodcastAt-Home ENT Care with Digital Otoscopes | Eliza Freer from Remmie HealthEliza Freer, Director of Marketing at Remmie Health, joins Pathmonk Presents to discuss their digital otoscope, designed for at-home and clinic use to monitor ear, nose, and throat health. Targeting parents and clinicians, Remmie's HD camera-enabled device supports telehealth diagnostics, reducing ER visits. Eliza highlights word-of-mouth referrals from physicians, Amazon store visibility, and an informative website with FAQs and tutorials as key acquisition channels. Learn how Remmie empowers families and clinicians with accessible, high-quality ENT care solutions.
2025-07-2919 minPathmonk Presents PodcastCrafting Scent-Driven E-commerce Success | Mike Hewitt from Aroma RetailJoin us on Pathmonk Presents with Mike Hewitt, Director of Marketing at Aroma Retail, a company bringing hotel-grade fragrances to homes and businesses since 2017. Mike shares how Aroma Retail taps into the power of scent to evoke memories and enhance environments for a global audience. From leveraging Google, Meta, TikTok, and Pinterest to drive traffic, to optimizing their mobile-first website with a fragrance quiz, Mike reveals strategies for engaging diverse customers. Learn how continuous learning and adaptability fuel their growth. Tune in for insights to elevate your e-commerce strategy!
2025-07-2918 minPathmonk Presents PodcastGrowing Crystal Businesses with Clarity | Arthur Rocha from Stonebridge ImportsJoin us on Pathmonk Presents with Arthur Rocha, owner of Stonebridge Imports, a leader in supplying crystals to spiritual entrepreneurs and retailers. Arthur shares how his physics background informs his approach to sourcing intentional products. Learn strategies for leveraging SEO, Shopify, and Facebook ads to drive B2B growth, plus tips for clear copywriting to boost website conversions. Discover how Stonebridge supports metaphysical shops and artisans with digital tools and a robust e-commerce platform. Tune in for actionable insights to scale your crystal business authentically! Follow Stonebridge Imports on Instagram for stunning visuals.
2025-07-2917 minPathmonk Presents PodcastMedia Insights: Tracking Conversations Across Platforms | Amanda Crosby from TVEyesAmanda Crosby, Senior Manager of Growth Marketing at TVEyes, joins Pathmonk Presents to discuss their media intelligence platform, monitoring broadcast, podcasts, and online video for brands across industries like sports and healthcare. With 25 years as a trusted leader, TVEyes' new Insight platform enhances conversational intelligence. Amanda highlights inbound marketing, SEO, PPC, and a revamped website as key acquisition channels, driving high-intent leads. Learn how TVEyes delivers clarity and impactful results for organizations navigating media noise.
2025-07-2116 min
Wealth Waves DailyEffortless SEO Optimization & Unprecedented Personalization – The Shocking Truth About AI and the Future of SEOIn this episode, we examine critical AI signals in SEO and performance marketing and their implications for digital wealth, drawn from cutting-edge automation hacks & data-driven wins. Through analysis of machine learning’s ad precision, personalization power, and real-time tweaks, we explore how these shifts mirror historic leaps from keyword stuffing to ROI rockets. From Semrush’s smarts to Pathmonk’s journey juice, we examine how various signals point to potential clicks or campaign flops. Through examination of these first principles, we analyze how AI turbocharges content and cash flow. We explore the relationship between predictive trends and A/B go...
2025-04-1814 min
The Business of PsychologyHow to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinHow to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinWelcome to The Business of Psychology podcast. The first episode of this brand new season of The Business of Psychology is a recording of the free webinar that I held with Chris Morin from Moonraker. Chris is an online marketing expert with tons of experience and a particular passion for helping psychologists and therapists get found by the right clients. I chose this to be our first episode because the trends I see as most threatening to independent practice in the short...
2025-03-211h 05
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersLeverage AI To Improve Social Media Advertising PerformanceJoin Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional...
2024-12-1235 min
Next Big AppGrowth Ritual #33📖 Tap to Read the Newsletter Issue #33
The 50-employee mark: a turning point for growing businesses. What got you here won't necessarily get you to the next level. This episode explores the common challenges companies face when scaling and how AI can provide the solutions you need to break through growth barriers.
We'll explore common scaling challenges like:
Marketing operations struggling to keep up with growth
Fragmented customer data hindering personalized experiences
Overwhelmed marketing teams drowning in leads
Difficulty balancing customer acquisition and retention
Time management issues bogging down teams
Increased competition for attention in crow...
2024-10-1713 min
Drop The Mic with Jason Hunt100 | How To Drive Top-of-the-Funnel Awareness - Guest Podcast Starring Jason HuntWe’ve made it to the big 100! Today’s century episode is a special one. Instead of hosting, Jay is featured as a guest on the Pathmonk Presents Podcast. This podcast focuses on sharpening your marketing skills with 20 minute episodes that are packed with value.
Mentioned in This Episode
Superhuman by Dave Asprey
The One Thing by Gary Keller
Traction by Gino Wickman
What You Will Learn:
The story of Merged Media (2:32)
How does someone come into contact with Merged? (5:45)
Driving top-of-funnel leads
The role of the website (7:15)
Biggest challenges in marketing (9:41)
Don’t get ca...
2021-11-1622 min
B2B Marketers on a MissionHow B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas HänschHow B2B Companies Can Optimize the Customer Journey Online
When it comes to the customer journey on online platforms, there are several factors that we need to consider. On this week’s episode, Lukas Hänsch (Buying Journey Specialist, Pathmonk) elaborates on what B2B companies can do to continuously improve the customer journey online. He also talks to us about the importance of leverage data to qualify leads and enhance conversions, why it’s crucial to understand at which stage of the journey potential prospects are, and how to nurture leads the right way.
2021-04-0735 min
Intended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2020-05-1331 min
Marketing Study Lab - Actionable Marketing KnowledgeOptimising Your Page Speed with Lukas Haensch founder of Pathmonk.comDoes your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check your page speed yourself use this: https://webpagetest.org Guest and Episode LinksLukas Haensch https://pathmonk.com https://www.linkedin.com/in/lukas-haensch-b0199a50/ Watch the Episode Video: https://youtu.be/LZzIz7U4Pm4 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.c...
2020-01-1400 min
The Duct Tape Marketing PodcastWhy Page Speed Matters on Your WebsiteLukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.
2019-12-1828 min
Growth Show#19 Insights on improving your page speedIn this episode, we meet with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion ‘Nerd’. He has worked at Google for quite some time as UX Manager in the mobile optimization team.
Topics covered in this podcast: - How to optimize your mobile website - Differences in mobile and desktop conversion - How to increase conversion by using onsite behavior for optimization
Hands-on tips on tools, like webpagetest.org Website Pathmonk: https://pathmonk.com/
2019-12-1742 min
Digital Marketing FastlaneImprove Page Speeds To Increase ConversionsInterview with Lukas Haensch the founder of Path Monk.
Who has also been a part of Google's Mobile Performance Optimisation team
https://pathmonk.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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2019-12-1223 min
Marketing MantraEp. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from PathmonkIn episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.
The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions.
Here are some of the topics we'll be covering in this episode:
2019-12-1134 min
Growth Marketing TodayPage Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.
2019-12-0347 min
LPO: Landing Page OptimizationDo This First: How to Improve Website Performance According to Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time.On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that...
2019-10-1537 minIntended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2019-10-0931 min