Shows
Pathmonk Presents PodcastAI Optimism, ROI Pressure, and Marketing Focus | Emily Thompson from CoScheduleIn this episode of Pathmonk Presents, Emily Thompson, Marketing Manager at CoSchedule, breaks down the findings from CoSchedule's latest marketing research report and what they reveal about AI adoption and performance pressure. While 79% of marketers say AI improved their results, ROI is declining across channels and lead generation remains the top priority. Emily shares why marketing project management is the overlooked lever for growth, how content saturation is raising the stakes, and why staying human is more critical than ever. If you're navigating AI-driven change, tightening KPIs, and rethinking your productivity systems, this conversation delivers clarity and direction.
2026-03-0328 minPathmonk Presents PodcastDriving E-Commerce Growth Through Strategic Digital Transformation | Taylor Jones - Wishbone AdvisoryIn this episode of Pathmonk Presents, we sit down with Taylor Jones, Founder and CEO of Wishbone Advisory, a boutique e-commerce marketing agency helping manufacturers unlock untapped digital potential. With deep roots in home furnishings and performance chemicals, Taylor shares how brands can navigate multi-channel orchestration, retail marketplace SEO, and digital transformation to drive meaningful growth. He breaks down why many manufacturers excel at product development but struggle with digital visibility, and how strategic channel build-out, LinkedIn marketing, and trade events fuel both B2B and e-commerce success. If you're aiming for X factor growth while staying...
2026-03-0319 minPathmonk Presents PodcastHumanizing Complex EDI Sales in Competitive Markets | Philip Aguib from Vantree SystemsIn this episode of Pathmonk Presents, Philip Aguib, VP of Sales and Marketing at Vantree Systems, breaks down how electronic data interchange (EDI) powers global supply chains—and why a human approach wins complex B2B deals. Vantree Systems delivers integrated EDI solutions that connect ERPs like SAP, Microsoft, and NetSuite across manufacturing, distribution, logistics, and CPG industries. Philip shares how referrals, trade shows, and partner ecosystems drive growth, and why outbound sales is becoming essential in an AI-shaped buying landscape. He also dives into accelerating long sales cycles, leveraging CRM data segmentation, and building trust through empathy. A pr...
2026-03-0326 minPathmonk Presents PodcastConversion Focused Web Hosting for Small Businesses | David Murimi from TrueHostIn this episode of Pathmonk Presents, David Murimi, Co-Founder and CEO of TrueHost, shares how his team helps small businesses launch, grow, and convert online without overspending. TrueHost goes beyond traditional web hosting by offering an AI website builder, Google Business profile optimizer, and practical go-to-market tools designed for early-stage founders. David dives into why conversion optimization matters more than pouring money into ads, how content marketing drives qualified traffic, and why fast, functional websites often outperform flashy designs. If you're a founder or marketer focused on extracting more value from your existing traffic, this conversation will...
2026-03-0319 minPathmonk Presents PodcastBig Cookies Bold Branding Smart E-Commerce Growth | Luke Rexing from T-Rex CookieIn this episode of Pathmonk Presents, Luke Rexing, Director of Sales and Marketing at T-Rex Cookie, shares how a family-founded brand is scaling through sharper positioning and smarter e-commerce decisions. Known for its half-pound and five-pound cookies, T-Rex Cookie is doubling down on corporate gifting as a high-impact growth channel. Luke breaks down their transition to Shopify Plus, lessons learned from website conversion mistakes, and why clear calls to action and social proof drive sales. He also reveals how AI product photography and LinkedIn ads are shaping their B2B strategy. This conversation is packed with practical insights for...
2026-03-0321 minPathmonk Presents PodcastClarity Driven Growth Systems For Women Founders | Riley Gray from Orcaach AgencyIn this episode of Pathmonk Presents, Riley Gray, Founder of Orcaach Agency, shares how her woman-founded growth company helps scale women-owned businesses through clarity and structured revenue systems. Blending strategy, brand growth, and operational expertise, Riley focuses heavily on product-based brands, especially in industries like skincare and healthcare hybrids. She explains why organic search and word of mouth marketing drive their acquisition, and how their website acts as a qualification tool rather than a brochure. Riley also dives into leadership mindset, staying grounded in a chaotic marketing landscape, and building growth systems rooted in brand alignment and audience clarity...
2026-03-0325 minPathmonk Presents PodcastGut Health Marketing Lessons From Direct-To-Consumer Brand | Joe Starnes from OmbreIn this episode of Pathmonk Presents, Joe Starnes, CEO of Ombre, shares how his direct-to-consumer wellness brand uses gut health and microbiome testing as an entry point to lifelong health. He breaks down how Ombre educates customers on the "second brain" and connects digestive health to sleep, mood, and performance. Joe dives into practical growth tactics, from Meta ads to precise landing pages that mirror ad intent. He explains why A/B testing fundamentals still win, how attribution challenges impact marketing decisions, and why small habits compound into massive health and business results. This conversation blends wellness insights with...
2026-03-0317 minPathmonk Presents PodcastBuilding Herbal Wellness Brand Through Community And SEO | Gina Paulhus from Genuine EssiacIn this episode of Pathmonk Presents, we welcome Gina Paulhus, Co-Owner of Genuine Essiac, an herbal tea brand rooted in a centuries-old wellness tradition. Gina shares how she and her husband built a thriving direct-to-consumer business by combining community, content, and long-term customer trust. From leveraging organic search and a 27,000-member Facebook group to building a powerful email marketing engine, Gina reveals how consistency fuels sustainable growth. She also explains their bold six month guarantee and affiliate program strategy on Shopify. If you're building a mission-driven brand, this conversation offers actionable insights on retention, SEO, and authentic...
2026-03-0318 minPathmonk Presents PodcastStreamlining Safety: AI-Driven Security Solutions | Sam Loria from SavanceIn this episode of Pathmonk Presents, we welcome Sam Loria, Strategic Partnership Manager at Savance. Sam introduces us to Savance's innovative solutions for business safety, security, and accountability. He delves into how their software streamlines visitor management, emergency evacuations, and access control. Sam shares insights on automating entrances, leveraging technology for cost-effective security, and the importance of real-time accountability during emergencies. He also discusses Savance's multi-channel approach to customer acquisition, emphasizing the significance of partnerships and referrals in their growth strategy.
2026-02-1222 minPathmonk Presents PodcastAI Innovations Shaping Smart Cities and Safety Standards | Mirza Sanchez from ISSIn this episode of Pathmonk Presents, host Ernesto welcomes Mirza Sanchez, a leader at ISS, a pioneer in video analytics and AI-powered security solutions. They delve into the evolution of security technology, discussing the crucial role of data intelligence and automation in enhancing safety across various sectors. Mirza explains how ISS utilizes advanced analytics to identify trends and improve city safety and critical infrastructure. Listeners will gain insights into how tailored approaches can better serve diverse markets, especially in Latin America, and the importance of continuous learning in a rapidly changing tech landscape.
2026-02-1217 minPathmonk Presents PodcastDigital Transformation: Tailored Tech for Business Growth and Efficiency | Steven Robyn from Div NotesIn this episode of Pathmonk Presents, we welcome Steven Robyn, Marketing Operations Director at Div Notes. Div Notes is a custom software innovation partner that collaborates with businesses to establish tailored solutions for their unique needs. Steven shares insights on Div Notes' approach to solving digital transformation challenges, their ideal customer profile, and effective lead generation strategies. He emphasizes the importance of long-term partnerships and the role of websites in client acquisition. Steven also discusses his multifaceted role at Div Notes and offers valuable advice for marketers and entrepreneurs looking to scale their operations and establish their personal brand...
2026-02-1218 minPathmonk Presents PodcastAI-Powered Dubbing: Globalizing Content with Precision | Benjamin Hoehn from MARZIn this episode of Pathmonk Presents, we welcome Benjamin Hoehn, VP of Marketing at MARZ (Monsters, Aliens, Robots, Zombies). Benjamin introduces us to MARZ, a traditional VFX studio that has worked on award-winning shows for Netflix, Disney, and Marvel. He discusses their latest product, Lipdub AI, which uses machine learning to automate the dubbing process for long-form content. Benjamin explains how Lipdub AI solves the challenge of converting high-quality video content into multiple languages efficiently, maintaining the original quality while reducing time and costs. He also shares insights on their target markets, marketing strategies, and his approach to scaling...
2026-02-1219 minPathmonk Presents PodcastBorderless Creativity: Shaping Global Brands and Businesses | Edgardo Melgar from OgilvyIn this episode of Pathmonk Presents, we welcome Edgardo Melgar, Chief Growth Officer at Ogilvy, a world-renowned creative agency. Edgardo shares insights into Ogilvy's rich legacy of growing brands and businesses through their "borderless creativity" approach. He discusses how Ogilvy tackles diverse client challenges, from branding to content creation and public relations, always channeling solutions through creativity. Edgardo also delves into Ogilvy's focus on people development, the role of AI in marketing, and the importance of continuous personal growth. This episode offers valuable perspectives on creative problem-solving, global marketing strategies, and the future of the advertising industry.
2026-02-1112 minPathmonk Presents PodcastBridging Tech Gaps: Driving Digital Success Globally | Khushboo from Techies InfotechIn this episode of Pathmonk Presents, we welcome Khushboo Byala, VP of Marketing at Techies Infotech, a leading IT solution provider. Khushboo shares insights on how Techies Infotech helps businesses enhance their online visibility and scalability through digital marketing and development services. She discusses their global presence, key client acquisition channels, and the importance of a well-designed website. Khushboo also offers valuable advice on website lead generation and shares her perspective on balancing user privacy with personalization in marketing. Listen as she reveals her role in driving the company's success and provides tips for aspiring marketers.
2026-02-1113 minPathmonk Presents PodcastJoyful Marketing: Extraordinary Work with Purpose | Elle from Hunter MarketingIn this episode of Pathmonk Presents, we welcome Elle, the founder and CEO of Hunter Marketing. With a tagline of "extraordinary work delivered with joy," Hunter Marketing is a full-service agency approaching its 5th anniversary. Elle shares her journey of starting the company, inspired by her daughter Madison Rose, and discusses how Hunter Marketing tackles challenges in the ever-changing marketing landscape. From pivoting businesses to creating compelling stories, Elle provides insights into their approach to client work, core values, and the importance of making a positive impact. Learn about Hunter's growth, their focus on public service, and Elle's perspective...
2026-02-1125 minPathmonk Presents PodcastAI-Powered Problem Solving in Digital Marketing | Jordan Turner from Helium SEOIn this episode of Pathmonk Presents, host Ernesto welcomes Jordan Turner from Helium SEO, a unique digital marketing agency focused on problem-solving through technology. Jordan discusses how Helium SEO leverages AI and machine learning to address complex marketing challenges across various industries. He shares insights on their approach to content strategy, client acquisition, and the responsible use of AI in marketing. Jordan also delves into the importance of data protection, effective communication, and the value of solving one problem at a time in the fast-paced world of digital marketing. This episode offers valuable perspectives on the intersection of technology...
2026-02-1112 minPathmonk Presents PodcastDecoding Consumer Behavior: Mixed-Method Research Insights | Montserrat Ruiz from Eye See ResearchIn this episode of Pathmonk Presents, we welcome Montserrat Ruiz from Eye See Research, a cutting-edge market research agency. Montserrat discusses how Eye See Research uses a unique mixed-method approach, combining conventional and behavioral methods like eye tracking and spatial coding. She explains how they test products and designs in simulated competitive environments to gain deeper insights into consumer behavior. Montserrat shares valuable information on their client acquisition strategies, the importance of their website in educating clients, and her role in ensuring client satisfaction. This episode offers a fascinating look into innovative market research techniques and how they can...
2026-02-1112 minPathmonk Presents PodcastFrom Chatbots to RAG: Next-Gen AI Communication Tech | Ken Herron from UIBIn this episode of Pathmonk Presents, we welcome Ken Herron, Chief Growth Officer at UIB, an API AI company revolutionizing human-machine communication. Ken discusses UIB's mission to simplify interactions between people and AI across various channels and languages. He delves into the challenges of communicating at scale and how UIB's solutions, including conversational AI and retrieval augmented generation (RAG), address these issues. Ken shares insights on UIB's client acquisition strategies, the importance of interactive demos, and his role in understanding customer needs. Listeners will gain valuable knowledge about the latest AI communication technologies and their practical applications in business.
2026-02-1113 minPathmonk Presents PodcastGrowing Businesses with Remote Teams | Deanna Reed from Virtual CoworkerIn this episode of Pathmonk Presents, Ernesto chats with Deanna Reed, CMO of Virtual Coworker, a company connecting businesses in Australia and the U.S. with skilled remote staff from the Philippines. Deanna shares how Virtual Coworker simplifies hiring by managing vetting, onboarding, payroll, and client success, enabling companies to grow while saving on costs. She also dives into their marketing strategies, website redesign, and future plans for brand exposure. Tune in to gain actionable insights into outsourcing, client acquisition, and building effective remote teams.
2026-02-1109 minPathmonk Presents PodcastDriving Growth: Manufacturing Marketing Mastery | Paris Vega from The NineIn this episode of Pathmonk Presents, we welcome Paris Vega, Chief Growth Officer at The Nine Digital. Paris shares insights on their full-scale website design and digital marketing agency, specializing in the manufacturing industry. He discusses their approach to helping industrial clients modernize their marketing strategies, emphasizing the importance of SEO, lead generation, and conversion tracking. Paris also delves into The Nine's focus on starting client relationships with comprehensive audits, ensuring proper analytics and tailored solutions. Listeners will gain valuable tips on website optimization, the significance of customer feedback, and achieving trackable results in digital marketing efforts.
2026-02-1114 minPathmonk Presents PodcastStreamlining Construction Operations with Smart Tools | Kyle Hamer from HH2In this episode of Pathmonk Presents, Ernesto sits down with Kyle Hamer, Senior Vice President of Marketing at HH2, a company focused on simplifying construction operations. HH2 bridges the gap between ERP systems and construction management tools, offering digital timesheets, labor tracking, and AP routing solutions. Kyle shares insights on how HH2 helps contractors streamline field and back-office workflows, ensuring accurate financial data and smooth project management. Discover how HH2 serves mid-sized contractors and why it's a game-changer for construction companies looking to enhance efficiency and productivity.
2026-02-1119 minPathmonk Presents PodcastRunning Lean Marketing Teams Using AI And Talent | Tom Dingwall from Passion FruitTom Dingwall, AI Growth Manager at Passion Fruit, joins Pathmonk Presents to unpack how modern marketing teams can scale faster using flexible talent and AI-driven workflows. Tom shares how Passion Fruit connects companies with specialized freelance marketers across the full marketing mix, while avoiding the inefficiencies of traditional agency models. The conversation dives into the launch of PIP AI, Passion Fruit's marketing copilot built specifically for marketers facing repetitive tasks and limited time. Tom also explains how content, events, and outbound drive growth, why case studies are critical for website conversions, and what truly makes a high-converting marketing website...
2026-02-0823 minPathmonk Presents PodcastTurning Time Tracking Into Better Marketing And Revenue Decisions | Elizabeth Thorn from TogglElizabeth Thorn, Head of Marketing at Toggl, joins Pathmonk Presents to unpack how time visibility fuels better marketing and business decisions. She explains how Toggl helps knowledge-based teams understand where time and money are actually spent, moving beyond gut feel toward data-backed planning. The conversation explores why agencies, SaaS teams, and professional services benefit most from time tracking, and how clearer insights prevent burnout and improve profitability. Elizabeth also shares how Toggl approaches SEO in an AI-driven search landscape, why high-quality educational content still wins, and what truly drives website conversions today. Marketers will gain practical insights on clarity...
2026-02-0420 minPathmonk Presents PodcastSelling Real Time Value Through Technical Enterprise Marketing | Jaime López from VervericaJaime López, Director of Marketing at Ververica, joins Pathmonk Presents to unpack how enterprise B2B companies market highly technical products to complex buying teams. Ververica powers real time data processing behind major global brands, where milliseconds determine success or failure. In this episode, Jaime explains how selling time and proof of value reshapes messaging, website strategy, and product led growth. He shares why dark social drives enterprise discovery, how to balance engineers and executive buyers, and why deep technical content is non negotiable. The conversation dives into website conversion priorities, experimentation limits, attribution challenges, and why technical f...
2026-02-0424 minPathmonk Presents PodcastB2B Marketing AI Adoption Inside Conservative Construction Industries | Kelsey Formost from TogalIn this episode of Pathmonk Presents, Kevin sits down with Kelsey Formost, Head of Marketing at Togal, an AI-powered construction software platform transforming preconstruction workflows. Kelsey breaks down how Togal helps estimators, contractors, and subcontractors automate takeoffs, reduce manual work, and bid faster with higher accuracy. From a marketing lens, she explains the challenge of selling AI into a traditionally conservative industry and why trust, education, and customer experience matter more than hype. The conversation dives into shifting acquisition strategies, the declining power of traditional SEO, and why third-party reviews and LinkedIn now drive stronger conversions. This episode is...
2026-02-0425 minPathmonk Presents PodcastSaving Lives Through AED Training And Public Access | John Collie from Rescue7In this episode of Pathmonk Presents, Rick sits down with John Collie, CEO and founder of Rescue7, to discuss the real-world impact of first aid training and public access defibrillators. John shares how his background as a firefighter inspired him to build a company focused on educating everyday people to act confidently during emergencies. The conversation explores why AEDs are critical in workplaces, public spaces, and even homes, and how fast response directly affects survival rates. John also breaks down Rescue7's growth across Canada, their approach to training at scale, and why passion-driven leadership matters when your mission...
2026-02-0419 minPathmonk Presents PodcastCreating Predictable Referral Growth Through Automated Client Systems | Peter Velardi from Refer Me IQPeter Velardi, CEO and Founder of Refer Me IQ, joins Pathmonk Presents to break down how referral-driven growth can outperform traditional acquisition channels when supported by the right systems. Drawing from decades of experience in financial services and enterprise leadership, Peter explains how companies can turn referrals from an unpredictable bonus into a repeatable, scalable growth engine. The conversation covers building a referral culture, aligning systems with human behavior, and using automation to reduce acquisition costs while increasing conversion quality. Listeners will gain practical insights on ICP focus, customer journey design, and why predictable referral workflows are becoming a...
2026-02-0436 minPathmonk Presents PodcastContextual Footprints As Competitive Advantage In AI Marketing | Fei Wu from Feis World MediaFei Wu, founder of Feis World Media, joins Pathmonk Presents to break down how creators and brands can stay visible and trusted in an AI-driven search landscape. Fei shares how her team works with companies like Adobe and emerging AI startups to build contextual footprints through long-form blogs, tutorials, and video content. The conversation explores why quality content beats shortcuts, how entities are replacing keywords in SEO, and what actually makes a website convert today. Fei also dives into creator positioning, audience trust, and how founders can show real-world workflows to stand out. This episode is packed with practical...
2026-02-0422 minPathmonk Presents PodcastWhy Nonprofit Websites Fail And How To Fix Them| Kevin Watkins from FarewellKevin Watkins is the Founder and Creative Director of Farewell, a web design and development agency based in Bend, Oregon, specializing in nonprofit, outdoor recreation, and sustainability organizations. In this episode of Pathmonk Presents, Kevin shares how Farewell helps organizations modernize outdated websites, reduce user friction, and empower lean marketing teams to do more with less. The conversation dives into Webflow's growing role as a flexible alternative to WordPress, the importance of seamless user journeys for member-based organizations, and why referrals and reputation still outperform most acquisition channels. Kevin also discusses adapting to changing SEO dynamics, embracing paid traffic...
2026-02-0423 minPathmonk Presents PodcastEmail Retention Strategies That Drive Ecommerce Lifetime Value | X Wang from Essence of EmailIn this episode of Pathmonk Presents, Kevin sits down with X Wang, founder of Essence of Email, to break down what actually drives retention and long-term revenue for ecommerce brands. X shares how his agency focuses on email and SMS as performance marketing channels, balancing short-term revenue with lifetime value. The conversation dives into common mistakes brands make by either over-sending or under-utilizing their lists, how deliverability and ISP rules impact results, and why segmentation and timing matter more than volume. X also explains how a website should support conversions by building trust, handling objections early, and reinforcing relevance...
2026-02-0424 minPathmonk Presents PodcastBuilding Curated Ecommerce Experiences That Drive Website Conversions | Shivani Airi from AltVibesShivani Airi, Chief Strategist at AltVibes, joins Pathmonk Presents to share how curated ecommerce experiences can dramatically improve website conversions. AltVibes operates at the intersection of experiential luxury and ecommerce, bringing globally sourced homeware, coffee, wine, and kitchen products to Indian consumers. In this episode, Shivani explains how intentional curation reduces choice paralysis, why website structure matters more than endless product listings, and how tools like behavioral analytics inform smarter merchandising decisions. She also breaks down how performance marketing, word of mouth, and customer trust work together to drive sustainable growth. This conversation offers practical insights for marketers and...
2026-02-0423 minPathmonk Presents PodcastProcess Innovation Made Easy | Marni Carmichael from ImageSource Inc.Meet Marni Carmichael, VP of Marketing at ImageSource Inc., a company that helps organizations improve and automate their business processes. Marni shares valuable insights on how ImageSource Inc. utilizes data to drive business processes and automate tasks, allowing skilled staff to focus on more strategic decision-making. She also discusses the importance of customer satisfaction, talent development, and staying close to customers in today's competitive market, as well as practical marketing strategies such as trade shows, HubSpot, and content marketing.
2026-02-0215 minPathmonk Presents PodcastIntervention Strategies for Student Success | Larry Ricca from InterveneMeet Larry Ricca, Head of Sales and Marketing at Intervene, a company focused on providing intervention support for K12 students. Larry shares insights on how Intervene addresses challenges like teacher shortages and the growing need for bilingual support, particularly in math and ELA. He also discusses their targeted approach to client acquisition, the importance of referrals and networking, and how they leverage their website and conferences to connect with potential clients.
2026-02-0215 minPathmonk Presents PodcastClinical Trials for Ophthalmology | Abdul Rastagar from Lexitas Pharma ServicesMeet Abdul Rastagar, Head of Marketing at Lexitas Pharma Services, a CRO specializing in ophthalmology clinical trials. Abdul shares his expertise on pharmaceutical marketing, emphasizing the importance of brand awareness and targeted content for lead generation. He also discusses the crucial role of LinkedIn and website development in client acquisition, highlighting the significance of website accessibility in the digital age.
2026-02-0214 minPathmonk Presents PodcastAI-Powered Medication Management | Ariel Efergan from MDI HealthMeet Ariel Efergan, VP of Growth at MDI Health, an AI-powered medication management platform. Ariel discusses how MDI Health optimizes drug treatments for patients, reducing adverse drug interactions and improving healthcare outcomes. He also shares insights on their target audience, the importance of industry events for client acquisition, and key considerations for website conversion in the healthcare sector.
2026-02-0207 minPathmonk Presents PodcastPricing and Commodities Trading | Noah Thomas from Mintec GlobalMeet Noah Thomas, Head of Growth Marketing at Mintec Global, the leading provider of commodity price data, forecasts, and market intelligence for the food industry. Noah shares how Mintec Global helps businesses navigate the complexities of commodity pricing, ensuring fair prices for buyers and sellers. He also discusses effective website conversion strategies, the importance of AB testing, and his vision for a seamless data pipeline to visualize the full buyer journey.
2026-02-0213 minPathmonk Presents PodcastProfitable Paths for Small Restaurants | Richard Guth from Table NeedsIn this insightful episode of Pathmonk Presents, we welcome Richard Guth, a fractional CMO from Table Needs. Richard shares his expertise on helping small, independently-owned restaurants and food trucks achieve profitability. He discusses Table Needs' innovative point-of-sale system tailored for quick-service establishments, and how it addresses common challenges faced by mom-and-pop eateries. Richard also delves into effective marketing strategies, including the importance of organic traffic, website optimization, and multichannel approaches. Listeners will gain valuable insights on lead generation, customer acquisition, and the crucial role of mentoring in marketing leadership.
2026-02-0219 minPathmonk Presents PodcastStrategic Growth: Scaling Tech-Forward Companies | Neel Singh from TropolyIn this episode of Pathmonk Presents, we welcome Neel Singh, founder and principal of Tropoly, a brand strategy and scaling firm. Neel shares insights on how Tropoly helps tech-forward companies achieve sustainable growth and prepare for significant milestones. He discusses their approach to client acquisition, the role of websites in marketing strategies, and the importance of integrating marketing efforts with other business functions. Neel also offers valuable advice for marketers, emphasizing the need for cross-functional learning and maintaining work-life balance. Listeners will gain practical tips on scaling businesses, creating effective marketing strategies, and developing a holistic approach to company...
2026-02-0215 minPathmonk Presents PodcastAutomating Success: Cutting-Edge Solutions for Business Growth | Katherine Campbell from ShapeIn this episode of Pathmonk Presents, we welcome Katherine Campbell, CMO of Shape. Katherine introduces Shape's all-in-one sales and marketing solution, designed to simplify complex CRM processes for businesses of all sizes. She discusses how Shape addresses the challenges of limited marketing budgets and time constraints, enabling businesses to effectively reach their target audience. Katherine shares insights on Shape's expansion into various industries, their customer acquisition strategies, and the crucial role of website optimization in lead conversion. She also offers valuable advice for marketers on continuous learning and adapting to rapidly evolving technologies.
2026-02-0214 minPathmonk Presents PodcastNavigating Digital Risks and Strategic Solutions | Interview with Elizabeth Sholes of TintDive into the innovative world of digital protection with Elizabeth Sholes from Tint in this episode of Pathmonk Presents. Discover how embedded protection platforms can safeguard your business's digital transactions and boost customer trust. Elizabeth shares insights on the strategic implementation of protection programs, the evolving role of websites in customer engagement, and the future of conversational marketing. Tune in to learn how Tint is revolutionizing marketplace security and transforming the digital economy through tailored, risk-managing solutions. Don't miss this episode packed with valuable takeaways for businesses looking to enhance their digital presence and security.
2026-01-2914 minPathmonk Presents PodcastBeyond Efficiency: Building a Sustainable Workforce | Interview with Chris Clark and Mike Barika from WorkforgeManufacturing success goes beyond mere efficiency. Building a sustainable future for your business requires a strong and engaged workforce. In this episode, Chris Clark and Mike Burica from Workforge delve deeper into the importance of workforce development in achieving this sustainability. They highlight the challenges manufacturers face in retaining skilled workers and complying with changing regulations. Discover how Workforge's data-driven solutions address these critical needs, empowering you to build a future-proof workforce. Learn how their offerings contribute to improved employee skills, enhanced compliance, and a more engaged work environment, ultimately leading to long-term success and a competitive edge in...
2026-01-2916 minPathmonk Presents PodcastRevolutionizing Messaging: OpenMind Networks' Innovative Approach in the 5G EraUncover the secrets of successful messaging solutions with James Connor from OpenMind Networks. In this episode, Connor shares his expertise on providing messaging services that deliver amazing experiences. Learn about the key factors that differentiate OpenMind from its competitors, including its continuous update software model. Discover how OpenMind simplifies messaging infrastructure, eliminates the need for costly upgrades, and ensures that users have the latest cybersecurity patches and solutions. Gain insights into the company's target market, their challenges, and the strategies employed to address them. Explore the role of key personas in driving adoption and the importance of building long-standing...
2026-01-2922 minPathmonk Presents PodcastInsights on Data-Driven Marketing Strategies for Education from Viviane Jaeger of StrawbeesIn this episode, Mariah Salazar explores the innovative approaches to education with Viviane Jaeger, Head of Global Marketing at Strawbees. Viviane sheds light on the significance of STEAM learning and how Strawbees empowers teachers and students to bring creativity and problem-solving skills into the classroom. Gain insights into the challenges Strawbees encountered in reaching their target audience and the strategies they employed to overcome these obstacles. Viviane highlights the crucial role of data-driven marketing and segmentation in optimizing website performance, resulting in enhanced user engagement and improved learning outcomes.
2026-01-2921 minPathmonk Presents PodcastThe Power of Content and Thought Leadership in SEO with Kelly Ayres of Jordan Digital MarketingContent and thought leadership are powerful tools in SEO, and no one knows that better than Kelly Ayres, director of SEO for Jordan Digital Marketing, a full-service digital agency that works with high-growth SaaS and e-commerce clients. In this episode, Kelly shares how they use content and thought leadership to attract and nurture leads, to position themselves as experts and authorities, and to differentiate themselves from their competitors. She also talks about how they build partnerships with their clients, how they manage and grow their remote SEO team, and how they experiment and learn from new technologies and trends...
2026-01-2912 minPathmonk Presents PodcastBeyond 3D Printing: The Future of Manufacturing is Here | Interview with Emily Elpes from 3DEOGet ready to be inspired by the future of manufacturing! This episode features Emily Elpes, VP of Marketing at 3DEO, a company pushing the boundaries of metal additive manufacturing. We delve deeper than just 3D printing, exploring how 3DEO offers a holistic solution that empowers businesses to innovate and solve complex engineering challenges. Unlike traditional manufacturing methods, 3DEO's unique approach allows for greater design freedom, faster turnaround times, and lighter, more durable products. Discover how their expertise can transform your product development process, from design optimization to production efficiency.
2026-01-2910 minPathmonk Presents PodcastHow to Boosts Efficiency and Stop Wasting Time in Meetings | Interview with Shachar Navon from FellowStruggling with unproductive meetings that drain your team's energy and productivity? In this episode of Pathmonk Presents, Mariah Salazar sits down with Shachar Navon, CEO of Fellow, a revolutionary SaaS tool designed to tackle this very issue. Discover how Fellow goes beyond simply scheduling meetings; it helps teams collaborate effectively, improve accountability, and document key points for future reference. Learn how Fellow can streamline your meeting process, save valuable time and resources, and ultimately empower your team to achieve better results.
2026-01-2919 minPathmonk Presents PodcastUnlocking Digital Transformation: Helping Businesses Thrive | Interview with Matt Eonta from ScleraworksIn today's rapidly evolving business landscape, embracing digital transformation is no longer optional, it's essential for survival. This episode explores how Scleraworks empowers businesses to achieve this transformation through their comprehensive range of customizable software solutions. From expert consulting and seamless migrations to reliable managed services and robust software development, Scleraworks offers a one-stop shop for all your digital transformation needs. Discover how they can help your business unlock its full potential and gain a competitive edge in the market.
2026-01-2919 minPathmonk Presents PodcastRevolutionizing Metal Recycling: How to Connects and Optimizes the Industry | Interview with Anca Ciobanu from MetaloopBuckle up as we dive into the future of metal recycling with Anca Ciobanu, Senior B2B Growth Marketing Manager at Metaloop. Discover how their innovative platform acts as a bridge, connecting metal sources with recyclers, foundries, and steel mills. Witness the transformation of a once-fragmented industry as Metaloop streamlines processes, enhances efficiency, and fosters a more sustainable future for metal recycling. Gain valuable insights from Anca as she shares her expertise in B2B marketing strategies, website optimization, and the power of data-driven decision-making in this dynamic and impactful episode.
2026-01-2909 minPathmonk Presents PodcastThe High Cost of Ignoring Cybersecurity: Why Proactive Measures are Key | Interview with Jerry Abowd from Megaplan ITMany businesses underestimate the devastating cost of a cyberattack, both financially and reputationally. This episode delves into the potential consequences of neglecting cybersecurity, highlighting the dangers you face if your data falls into the wrong hands. Jerry Abowd of Megaplan IT shares real-world examples of businesses that suffered significant losses due to data breaches. He emphasizes the importance of proactive measures, explaining how investing in cybersecurity is not an expense, but rather an investment in your business's future. Learn how Megaplan IT's services can help you avoid becoming the next victim, saving your business from the financial and reputational...
2026-01-2920 minPathmonk Presents PodcastNavigating Industrial Motor Purchases in Canada | Interview with Jill Wallace from eMotors DirectCurious about motor sourcing? Join us for an inspiring conversation with Jill Wallace, the Director of Marketing Operations at eMotors Direct. Jill shares her journey in the industrial motor industry and how eMotors Direct is transforming the way customers find and purchase motors. We discuss the company's focus on digital marketing, including SEO, paid advertising, and branding, to position themselves as experts in the field. Discover how eMotors Direct leverages customer research and feedback to continuously enhance their website experience. Get ready to be motivated by Jill's leadership insights and her passion for delivering exceptional customer service.
2026-01-2910 minPathmonk Presents PodcastThe Five Pillars of E-commerce with Dan Ben-Num from AdspaceDo you want to learn how to grow your DTC e-commerce brand? Then you don't want to miss this episode with Dan Ben-Num, the founder and CEO of Adspace, a digital marketing agency that specializes in helping DTC e-commerce brands scale. In this episode, Dan shares the five pillars of e-commerce, which is the proprietary methodology that Adspace uses to assess and improve the performance of their clients' brands. He also addresses some common misconceptions that e-commerce brands have about the five pillars, such as the role of site experience, acquisition, retention, and reporting.
2026-01-2816 minPathmonk Presents PodcastThe Power of Diversity: How WINaTALENT is Changing the Way Companies Recruit with Lily JafariIn this episode of Pathmonk Presents, we sit down with Lily Jafari, the online sales development representative for WINaTALENT. Lily shares insights into WINaTALENT's mission to connect talented individuals with international employers, regardless of their background or location. She discusses the importance of sustainability and diversity in recruitment and emphasizes the role of WINaTALENT's website in providing an easy and convenient user journey. Lily also highlights the competitive advantage of WINaTALENT's product, which allows companies to fill multiple roles with talented individuals, reducing the need for layoffs. Listen to this informative episode to learn how WINaTALENT is revolutionizing the...
2026-01-2812 minPathmonk Presents PodcastThe Importance of Attention to Detail in Marketing and Client Service with Kyle Davis of VeracityIn this episode, Kyle Davis, a marketer at Veracity, shares her insights on the importance of attention to detail in marketing and client service. He discusses the challenges of breaking through the noise and clutter in today's digital landscape and emphasizes the need for fundamentals and a focus on the customer experience. Kyle also talks about the role of the website as a marketing hub and how Veracity uses content marketing and other digital marketing strategies to reach and engage potential clients.
2026-01-2813 minPathmonk Presents PodcastStreamlining Claim Proceeds: A Deep Dive with Chris Longano of SuretiIn this episode, we're thrilled to have Chris Longano, CRO of Sureti, join us to discuss the groundbreaking platform that's transforming claim proceeds flow in the property insurance industry. Chris provides a comprehensive overview of Sureti's mission to eliminate bank involvement and empower contractors with faster funding. Discover how Sureti benefits carriers, homeowners, banks, and contractors alike. We also explore the challenges Sureti encounters in creating brand awareness and delve into the importance of website design, content creation, and messaging.
2026-01-2814 minPathmonk Presents PodcastStukent: Revolutionizing Education with Real-World Experiences with Garrett BrockIn this episode, we sit down with Garrett Brock, the vice president of marketing at Stukent, for a candid conversation about marketing and leadership. Garrett shares his insights on the importance of prioritization, collaboration, and revenue generation within the marketing team. He also discusses his vision for Stukent's future and how the company is committed to helping educators and students through innovative products and services. Gain valuable insights into the world of marketing and education from Garrett's wealth of experience.
2026-01-2815 minPathmonk Presents PodcastEngaging Communities for Better Decision Making: A Conversation with Angelica Wedell of POLCOAngelica Wedell, Communication and Marketing Director at POLCO, joins Mariah Salazar to explore the power of resident engagement in local government. Angelica shares her insights on the Track, Engage, Assess model, highlighting how POLCO helps local governments gather accurate and reliable feedback from residents. She discusses the company's commitment to providing comprehensive community assessment surveys, including the National Community Survey, and the value of benchmark reports for comparative analysis. Angelica emphasizes the importance of building trust through continuous engagement and collaboration, ensuring that resident voices are heard and valued in decision-making processes.
2026-01-2728 minPathmonk Presents PodcastUnlocking the Potential of Microsoft 365 with Orchestry: A Conversation with Jessica BermelJessica Bermel, Orchestry's Senior Digital Marketing Strategist, joins us to discuss how Orchestry empowers IT teams and end users to make the most of Microsoft 365. Learn about Orchestry's comprehensive suite of tools, including automation, self-service provisioning, transparent governance, lifecycle management, and more. Jessica sheds light on the challenges faced by organizations in managing Microsoft 365 effectively and explains how Orchestry addresses these challenges, simplifying and streamlining the entire process. She also shares valuable tips for optimizing Microsoft 365 usage and maximizing its benefits for businesses.
2026-01-2713 minPathmonk Presents PodcastThe Power of Partnerships: HAAS Alert's Journey to Safer Transportation with Brock AunIn this episode, Brock Aun, VP of Communication at HAAS Alert, joins Mariah Salazar to discuss the company's mission to revolutionize transportation safety through vehicle-to-vehicle communication technology. Brock delves into the details of HAAS Alert's system, explaining how it connects vehicles, people, and applications to share critical safety information. He also highlights the significance of partnerships and collaboration with various stakeholders in the transportation ecosystem. Listen to Brock's insights on effective communication strategies, the challenges of marketing to public safety agencies, and the value of being a solution-oriented professional.
2026-01-2715 minPathmonk Presents PodcastEPI-USE Labs: The Software Solutions Company for SAP Clients DescriptionSAP clients, learn how EPI-USE Labs optimizes data and business performance in this Pathmonk episode with Maria Laura Robinson. Discover their software and services helping clients across industries with data management, security, migration and HR. Hear how they market to their audience with engaging, valuable content showcasing expertise. Get Maria's insights on leading marketing, staying updated on tech, and her advice to herself starting at EPI-USE. Don't miss this episode to learn how EPI-USE helps SAP clients with data and business solutions.
2026-01-2714 minPathmonk Presents PodcastMikkel Wittrup Kruse on How Delogue is Transforming Product Development in FashionIf you are interested in product development in the fashion industry, you will love this episode of Pathmonk Presents, where we chat with Mikkel Wittrup Kruse, the director of revenue operations for Delogue. Mikkel tells us how Delogue helps product development teams make better decisions by enabling them to collaborate more efficiently and access the data they need. He also reveals how he uses word of mouth, thought leadership, and events to generate leads, and how he recently switched to a more broad commercial role. Join us for this insightful conversation with Mikkel and learn how Delogue is transforming...
2026-01-2214 minPathmonk Presents PodcastHow Agency Bell Uses AI to Revolutionize Lead Generation Advertising with Jordan BellDo you want to learn how to optimize your lead generation and sales with AI? Then you don't want to miss this episode, where we chat with Jordan Bell, the CEO and founder of Agency Bell, an AI-driven digital advertising agency. Jordan explains how his agency uses offline conversion tracking to link the ad campaigns to the actual signed clients, instead of relying on leads and clicks. He reveals how this method increases the signing rates and lowers the acquisition costs for his clients. He discusses the role of people, partnerships, and self-care in his business and provides coaching...
2026-01-2214 minPathmonk Presents PodcastLifecycle Marketing Lessons From Super IC Roles Remote | Nate Torvik from WIN RealityNate Torvik from WIN Reality shares how lifecycle marketing really works inside a fast-growing sports technology company. As a self-described super IC, Nate explains balancing strategy with execution, from email automation and AB testing to segmentation and reporting. He discusses why reporting remains a major bottleneck for modern marketers and how limited resources force practitioners to be more cross-functional. Nate also reflects on remote collaboration, continuous learning, and drawing inspiration from outside marketing, including hospitality and customer experience. The episode emphasizes focusing on emotional and behavioral impact rather than vanity metrics, and why early-career marketers should build broad, transferable...
2026-01-2214 minPathmonk Presents PodcastData Separation and Easy Analytics: A Conversation with Nexus Cognitive's Barrett Johnson In this insightful episode of Pathmonk Presents, we're joined by Barrett Johnson, the Senior Director of Business Insights at Nexus Cognitive. Barrett delves into the innovative approach Nexus Cognitive takes to tackle the prevalent issue of intertwined data and software systems. He explains how their platform empowers businesses to extract, manage, and utilize their data effectively, fostering innovation and freeing them from the time-consuming task of data retrieval. Nexus Cognitive stands out in the tech landscape by offering "easy analytics," which simplifies reporting and incorporates governance, AI, and machine learning.
2026-01-1415 minPathmonk Presents PodcastTargeted Traffic Trumps Volume| Joan Magat from MagnoliaJoin us as we chat with Joan Magat, Digital Marketing Manager at Magnolia, a B2B marketing communications agency specializing in PR and advertising. Joan reveals how Magnolia achieved a staggering 1760% ROI on SEO by focusing on targeted traffic rather than sheer volume. Discover their client acquisition strategies, the vital role of their website, and the tools they use to qualify leads. Joan also shares her insights on leadership, automation, and the power of combining traditional and digital marketing approaches. Tune in for valuable tips to boost your own marketing efforts.
2026-01-1411 minPathmonk Presents PodcastErin Seo of Knovva Academy on Enhancing Global Educational Opportunities In this episode of Pathmonk Presents, Erin Seo from Knovva Academy discusses the academy's innovative education approach. Knovva, founded by educators, prepares students for the 21st century with a mix of traditional and online learning. Their mission is to enhance global education through strategic partnerships. Erin explains how Knovva addresses market challenges by providing expert education consulting to K-12 worldwide. They empower students with comprehensive guidance for college planning and collaborate with organizations for strategic development. Knovva's unique solution involves partnering for support and directly consulting K-12 students for personalized planning, ensuring tailored solutions for institutions and individuals.
2026-01-1409 minPathmonk Presents PodcastThe Future of Events with Anders Westholm from Invite PeopleWhat does the future of events look like? How can you leverage the power of digital marketing and content creation to attract and convert your audience? These are some of the questions we explore with Anders Westholm, the digital marketing lead of Invite People, a SaaS service for event management. Anders tells us how Invite People can help you host, plan, execute and follow up events of any type, from in person to hybrid to digital. He also shares his insights on the challenges and opportunities of the event industry, and the value of trust and relevance in building r...
2026-01-1414 minPathmonk Presents PodcastHow to Reduce Hold Time and Increase Customer Satisfaction with FONOLO's Cloud-Based CallbacksHave you ever wondered how you can improve your call center's customer experience and reduce your operational costs? Then you don't want to miss this episode of Pathmonk Presents. we have Daniela Puzzo, the vice president of marketing at FONOLO, a company that creates cloud-based callback solutions for call centers. Daniela describes how FONOLO works and how it can seamlessly replace hold time with a callback, regardless of the call center's technology. Moreover, Daniela reveals how FONOLO's marketing team uses their website, content, and chatbot to attract, engage, and convert leads, and how they use AI to optimize their...
2026-01-1417 minPathmonk Presents PodcastEZshop's Secrets to E-Commerce Success: A Conversation with Raquel GeylmanIn this insightful episode of Pathmonk Presents, we are joined by Raquel Geylman, a senior SEO strategist from EZshop. EZshop stands out in the crowded e-commerce space by offering a full-service digital marketing agency experience, specializing in tailored solutions for e-commerce websites. Their services range from paid media and website development to social media, email marketing, and of course, SEO. Raquel discusses how EZshop's platform is designed to support the growth of small businesses by transforming their e-commerce sites into significant sales channels. She highlights the company's client-centric approach and the importance of content, ease of navigation, and strong...
2026-01-1413 minPathmonk Presents PodcastExploring the World of E-commerce Advertising with Gints Gailis from Confect.io In this episode of The Pathmonk Presents, we're joined by Gints Gailis from Confect.io, a software company specializing in e-commerce advertising solutions. Gints discusses their two core products: an editing tool for product ads and an AI that analyzes ad content to enhance marketing strategies. Confect.io's platform is designed to address the challenges of ad customization and performance analytics, offering unique insights for e-commerce brands and agencies. The company leverages partnerships and their own analytics to optimize and distribute content effectively.
2026-01-1410 minPathmonk Presents PodcastEvent Cadence's Approach to Revolutionizing the Event Industry with Hayley Ingraham In this episode of Pathmonk Presents, we are joined by Hailey Ingraham, lead marketing operations at Event Cadence. Hayley gives us an in-depth look at how Event Cadence is revolutionizing the event planning industry with its all-in-one event platform. Designed to engage employees, customers, and communities year-round, They simplifies the event experience by digitizing registration, scheduling, networking, and resource distribution. Hayley discusses the platform's adaptability to virtual and hybrid events. Event Cadence's unique solution lies in its intelligent scheduling feature, which is particularly tailored for the pharmaceutical sector, facilitating efficient appointments between doctors and pharmaceutical reps.
2026-01-1412 minPathmonk Presents PodcastUncovering the ROI of Your Marketing Campaigns: A Conversation with Ashley Levesque of BanzaiIf you're grappling with the challenge of proving the ROI of your marketing campaigns, this episode is a must-listen. Ashley Levesque, VP of Marketing at Banzai, offers her expert insights on using data to drive better marketing decisions. Levesque emphasizes the importance of having a single source of truth for marketing data and the need for that data to provide actionable insights. She also discusses the crucial role of the website in the marketing journey and the importance of ongoing testing and optimization.
2026-01-1413 minPathmonk Presents PodcastThe Secrets of Performance Marketing: A Chat with Kathryn Monkcom of AIRAWant to grow your business with measurable digital marketing? Don't miss this Pathmonk Presents episode with Kathryn Monkcom of AIRA. Learn how AIRA helps clients like SaaS and e-commerce achieve growth goals with SEO, paid media, content marketing, and automation. Hear how they attract US clients with inbound and outbound marketing. Discover how they optimized their website messaging to resonate with their audience's pain points and goals. Find out how Kathryn empowers her team to connect work to the business's bottom line. Listen to discover the secrets of performance marketing that drive sales and revenue.
2026-01-1416 minPathmonk Presents PodcastLiam Taylor on Enhancing Fleet Safety and Management with AC Security SolutionsIn this insightful episode of Pathamonk Presents, we're joined by Liam Taylor, the Business Development Manager and Marketing Manager at AC Security Solutions Throughout the conversation, we delve into how AC Security Solutions addresses the pressing needs of safety and fleet management across various sectors in the UK, Liam highlights the company's commitment to providing bespoke solutions tailored to the unique requirements of their clients, ensuring safety and efficiency for both drivers and passengers. He also sheds light on the company's approach to transparency and customer care, and how they've adapted their digital marketing strategies to better reach their...
2026-01-1414 minPathmonk Presents PodcastUnlocking Amazing Spaces for Creatives: A Conversation with Ed George of TuttiDiscover how Tutti simplifies the creative process with amazing technology tools. In this episode, Ed George, Head of Marketing at Tutti, shares how the platform helps creative individuals find the perfect spaces for their projects, including film, photo shoots, rehearsals, and more. Ed discusses the importance of having a strong online presence and providing valuable content to customers. He also offers advice on staying ahead in the marketing landscape and shares his thoughts on the latest industry trends. Gain valuable insights into the daily responsibilties of a marketing leader and the power of technology in revolutionizing the creative process.
2026-01-1409 minPathmonk Presents PodcastDriving Growth and Efficiency in Sales and Marketing with Matthew Iovanni from Full Funnel Join Pathmonk Presents with Matthew Iovanni, a seasoned expert at Full Funnel, specializing in revenue, GTM strategies, and professional inbound solutions. Dive into comprehensive insights covering sales, marketing, AI, and advanced process engineering. Delve into Full Funnel's mission, focused on enriching organizations through impactful sales and marketing approaches. Gain valuable perspectives into the daily endeavors of a managing partner thriving in a global, remote workforce setting. Benefit from Matthew's guidance, tailored for both marketing and sales professionals, as he explores effective demand generation strategies.
2026-01-1410 minPathmonk Presents PodcastYay!Starter's Approach to Transformative Marketing and Client Success Stories with Karina Plyusnina Tune in to Pathmonk Presents featuring Karina Plyusnina, the Digital Marketing Manager at Yay!Starter, a leading London agency specializing in cutting-edge B2B lead generation for tech enterprises. Uncover the prowess of Yay!Starter's avant-garde strategy in fintech, edtech, and B2B tech domains. Karina divulges insights on wielding effective marketing tools, strategic finesse, and the art of continuous learning. Whether you're launching a startup or scaling up, Yay Starter's indispensable value-based marketing wisdom awaits. Embark on Yay!Starter's evolutionary journey, unravel client attraction methodologies, explore website strengths, and witness Karina's transition to strategic planning.
2026-01-1411 minPathmonk Presents PodcastScaling Corporate Climate Resilience with Diana Goldberg of Manifest Climate Join us on Pathmonk Presents with Diana Goldfinger from Manifest Climate, discussing the innovative software enhancing your company's climate strategy. Explore how it navigates TCFD recommendations, addressing financial risks, aligning with global frameworks, and tracking progress. Diana emphasizes optimizing sustainability and ESG efforts, highlighting climate resilience. Uncover Manifest Climate's global mission. Dive into the role of content in educating prospects, strengths of their website, and a glimpse into Dana's dynamic B2B startup life, covering climate change, environmental risk, and opportunities. Gain insights into financial disclosure, industry analysis, and a Masterclass in climate risk management fundamentals.
2026-01-1410 minPathmonk Presents PodcastFrom AI Tools to Inbound Marketing: A Deep Dive with Kolby Kloosterman of EvenBound Join us in this episode of Pathmonk Presents for a deep dive into intelligent lead generation with EvenBound's growth strategies. Special guest Kolby Kloosterman from EvenBound shares digital marketing insights. Explore the Marketing in Minutes podcast for quick tips. Understand EvenBound's B2B and B2C growth approach, the importance of content strategy, and conversion optimization—Discover EvenBound's upcoming branding project impact. Gain insights into a marketing account manager's daily life and the power of time blocking. Hear Kolby's thoughts on AI in marketing and her inspiring reads. Subscribe for more industry leaders and marketing insights.
2026-01-1414 minPathmonk Presents PodcastBuild a Greener Future: How CarbonCure's is Revolutionizing the Concrete Industry with Jill Truscott Explore sustainable construction on PathMonk Presents with Jill Truscott from CarbonCure Technologies. Learn how CarbonCure significantly reduces concrete's carbon footprint by ingeniously integrating recycled CO2, thereby assisting producers in meeting pressing sustainability demands. Immerse yourself in CarbonCure's overarching mission for impactful concrete and its commendable environmental contributions. Pinpoint organizations that substantially benefit from CarbonCure's cutting-edge technology. Grasp the paramount importance of a dynamic website in fostering CarbonCure's exponential growth. Jill shares invaluable marketing insights, underscoring the significance of empathy and meticulous audience research. Don't miss this opportunity to glean insights into sustainable construction and the promising future of the...
2026-01-1409 minPathmonk Presents PodcastNavigating the Digital Landscape: Insights from 1SEO's Kyrus Keenan WestcottJoin Pathmonk Presents with Kyrus Keenan Westcott, 1SEO's executive director of paid media. Kyrus shares insights on digital marketing. Explore client pain points, adapting to industries, and staying ahead in the digital landscape. Kyrus highlights 1SEO's success in home services, sports teams, and non-profits. Discover AI in digital marketing, 1SEO's website enhancements, and their commitment to transparency. Emphasizing consistency and patience for marketing success, Kyrus integrates SEO, PPC, website design, and social media services. Don't miss valuable insights for marketers, business owners, and digital enthusiasts, as 1SEO Digital Agency shapes effective marketing for small businesses and healthcare providers with...
2026-01-1413 minPathmonk Presents PodcastMaximizing E-Commerce Growth with UpGrowth Commerce's Jason HarltonJoin PathMonk Presents with Jason Harlton, founder of UpGrowth Commerce, exploring successful e-commerce growth secrets. UpGrowth is more than a marketing agency; they're a dedicated e-commerce partner, optimizing advertising efforts for lasting revenue and customer relationships. Jason delves into UpGrowth's origins, specializing in apparel brands and serving socially responsible brands across diverse industries. Learn how they attract clients through podcasts, LinkedIn, word of mouth, and UpGrowth Academy's free e-commerce resources. Discover the strengths of UpGrowth's website, the importance of customer-centric design, and Jason's role in ensuring team and client success. Don't miss valuable insights for elevating your e-commerce business.
2026-01-1312 minPathmonk Presents PodcastExploring SEALED's Digital Marketing Strategies with Full Stack Growth Hacker Jake Madoff Join PathMonk Presents with Jake Madoff from SEALED, exploring home efficiency and growth hacking. SEALED, a full-service partner, combats home energy waste through services like insulation and smart home tech. Jake, a certified growth hacker, shares how SEALED qualifies leads using online channels like Facebook and Google. Discover SEALED's website strengths and improvement areas. Peek into Jake's daily routine as a remote leader. Uncover SEALED's commitment to fighting climate change. Tune in for a tech, marketing, and sustainability deep dive with Jake from SEALED.
2026-01-1310 minPathmonk Presents PodcastThe Future of Digital Marketing with High-Level Marketing's Annie Wissner Join us in this episode of Pathmonk Presents with Annie Wissner, High-Level Marketing's Head of Marketing. With over two decades of B2B marketing expertise, Annie shares insights on lead generation, digital strategies, and customer-centric approaches. Explore High-Level Marketing's tech-driven client growth and top acquisition channels. Learn about Annie's data-driven approach, a glimpse into her day, and the importance of seamless system integration. Discover strategies for revenue growth and insights into the AI Buying Journey Toolkit. Don't miss this enriching episode as we unravel the complexities of the ever-evolving marketing landscape.
2026-01-1312 minPathmonk Presents PodcastEvolution of Marketing in Management Consulting with Courtney Heffernan from Burnie Group Join us on PathMonk Presents with Courtney, a seasoned Senior Marketing Manager at Burnie Group, a leading consulting firm. Uncover Burnie Group's innovative market approach, delving into the crucial aspects of digital marketing and its strategic evolution. Explore insights into relationship-based client acquisition, the impact of event-based marketing, and the multifaceted role played by Courtney. Gain valuable perspectives on adaptability in marketing and staying abreast of the latest technology trends. Whether you're a marketer, consultant, or fascinated by the nexus of strategy and technology, this episode is a goldmine of insights.
2026-01-1310 minPathmonk Presents PodcastThe Art of Data-Driven Audience Targeting with Affinity Answers' VP of Marketing Josh Rapper Join us in this PathMonk Presents episode as we explore customer obsession and the data-driven journey with Josh Rapper, Affinity Answers' VP of Marketing. Affinity Answers, a leader in data solutions, guides brands through customer behavior and market dynamics. Josh uncovers behavioral intelligence's impact on advanced marketing, debunking targeting myths and emphasizing privacy compliance. Gain insights on crafting targeted campaigns for all business sizes, focusing on behavioral intelligence and privacy-centric audience creation. Discover challenges and opportunities in the dynamic data industry, along with effective lead generation strategies.
2026-01-1314 min
Wealth Waves DailyEffortless SEO Optimization & Unprecedented Personalization – The Shocking Truth About AI and the Future of SEOIn this episode, we examine critical AI signals in SEO and performance marketing and their implications for digital wealth, drawn from cutting-edge automation hacks & data-driven wins. Through analysis of machine learning’s ad precision, personalization power, and real-time tweaks, we explore how these shifts mirror historic leaps from keyword stuffing to ROI rockets. From Semrush’s smarts to Pathmonk’s journey juice, we examine how various signals point to potential clicks or campaign flops. Through examination of these first principles, we analyze how AI turbocharges content and cash flow. We explore the relationship between predictive trends and A/B go...
2025-04-1814 min
The Business of PsychologyHow to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinHow to find your ideal clients in 2025: SEO for psychologists and therapists with Chris MorinWelcome to The Business of Psychology podcast. The first episode of this brand new season of The Business of Psychology is a recording of the free webinar that I held with Chris Morin from Moonraker. Chris is an online marketing expert with tons of experience and a particular passion for helping psychologists and therapists get found by the right clients. I chose this to be our first episode because the trends I see as most threatening to independent practice in the short...
2025-03-211h 05
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersLeverage AI To Improve Social Media Advertising PerformanceJoin Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional...
2024-12-1235 min
Next Big AppGrowth Ritual #33📖 Tap to Read the Newsletter Issue #33
The 50-employee mark: a turning point for growing businesses. What got you here won't necessarily get you to the next level. This episode explores the common challenges companies face when scaling and how AI can provide the solutions you need to break through growth barriers.
We'll explore common scaling challenges like:
Marketing operations struggling to keep up with growth
Fragmented customer data hindering personalized experiences
Overwhelmed marketing teams drowning in leads
Difficulty balancing customer acquisition and retention
Time management issues bogging down teams
Increased competition for attention in crow...
2024-10-1713 min
Drop The Mic with Jason Hunt100 | How To Drive Top-of-the-Funnel Awareness - Guest Podcast Starring Jason HuntWe’ve made it to the big 100! Today’s century episode is a special one. Instead of hosting, Jay is featured as a guest on the Pathmonk Presents Podcast. This podcast focuses on sharpening your marketing skills with 20 minute episodes that are packed with value.
Mentioned in This Episode
Superhuman by Dave Asprey
The One Thing by Gary Keller
Traction by Gino Wickman
What You Will Learn:
The story of Merged Media (2:32)
How does someone come into contact with Merged? (5:45)
Driving top-of-funnel leads
The role of the website (7:15)
Biggest challenges in marketing (9:41)
Don’t get ca...
2021-11-1622 min
B2B Marketers on a MissionHow B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas HänschHow B2B Companies Can Optimize the Customer Journey Online
When it comes to the customer journey on online platforms, there are several factors that we need to consider. On this week’s episode, Lukas Hänsch (Buying Journey Specialist, Pathmonk) elaborates on what B2B companies can do to continuously improve the customer journey online. He also talks to us about the importance of leverage data to qualify leads and enhance conversions, why it’s crucial to understand at which stage of the journey potential prospects are, and how to nurture leads the right way.
2021-04-0735 min
Intended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2020-05-1331 min
Marketing Study Lab - Actionable Marketing KnowledgeOptimising Your Page Speed with Lukas Haensch founder of Pathmonk.comDoes your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review If you want to check your page speed yourself use this: https://webpagetest.org Guest and Episode LinksLukas Haensch https://pathmonk.com https://www.linkedin.com/in/lukas-haensch-b0199a50/ Watch the Episode Video: https://youtu.be/LZzIz7U4Pm4 Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.c...
2020-01-1400 min
The Duct Tape Marketing PodcastWhy Page Speed Matters on Your WebsiteLukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.
2019-12-1828 min
Growth Show#19 Insights on improving your page speedIn this episode, we meet with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion ‘Nerd’. He has worked at Google for quite some time as UX Manager in the mobile optimization team.
Topics covered in this podcast: - How to optimize your mobile website - Differences in mobile and desktop conversion - How to increase conversion by using onsite behavior for optimization
Hands-on tips on tools, like webpagetest.org Website Pathmonk: https://pathmonk.com/
2019-12-1742 min
Digital Marketing FastlaneImprove Page Speeds To Increase ConversionsInterview with Lukas Haensch the founder of Path Monk.
Who has also been a part of Google's Mobile Performance Optimisation team
https://pathmonk.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message
2019-12-1223 min
Marketing MantraEp. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from PathmonkIn episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.
The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions.
Here are some of the topics we'll be covering in this episode:
2019-12-1134 min
Growth Marketing TodayPage Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.
2019-12-0347 min
LPO: Landing Page OptimizationDo This First: How to Improve Website Performance According to Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time.On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that...
2019-10-1537 minIntended ConsequencesHow to Improve Website Performance as Learned at Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode of Intended Consequences, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down t...
2019-10-0931 min