Shows
Practiceland: Not Your Doctor's PodcastSteal our Cheat Sheet for Getting Lots of Patient ReviewsGetting great patient reviews isn’t luck—it’s strategy. Andrea and Eva talk about how to make asking for reviews feel natural, why timing matters, and what really motivates patients to share their stories.Eva shares proven tips from years in the industry, like having the doctor personally ask happy post-op patients and using simple tools—QR codes, texts, and follow-ups—to make it easy. They cover what not to do (no fake reviews or bribes!) and how to handle negative feedback with professionalism and empathy.They also discuss how to help your practice stand out when p...
2025-12-301h 00
Practiceland: Not Your Doctor's PodcastHow to Turn Patient Dissatisfaction Into Pure DevotionDisappointment happens, but it doesn’t have to derail the relationship.Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust.From under-promising and over-delivering to co-creating the treatment plan, she breaks down how to manage expectations, listen with intention, and loop in the whole team to support the patient’s goals.Because when patients feel heard and guided, even hard conversations become opportunities.GUESTJenna Hennig, RN, Aesthetic InjectorAustin Plastic Surgeon
2025-12-2316 min
Practiceland: Not Your Doctor's PodcastThe Patient Journey Starts in This Unexpected PlacePicking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a reminder that what feels routine for them is life-changing for someone else.Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awareness turn initial conversations into lasting trust (and yes, better conversions).When you lead with care, cl...
2025-12-1615 min
Practiceland: Not Your Doctor's PodcastHow to Talk About Money Without Killing the VibeYou know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every consult.PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually build trust.Sara shares how reframing “financing” as a “monthly payment plan” he...
2025-12-0935 min
Practiceland: Not Your Doctor's PodcastThe Hidden Cost of Bad Industry PartnershipsIn the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’ surgical director Keri Choy to discuss what truly makes a partnership worth it.Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more than flashy promises. The group breaks down how lean, well-integrated tech systems speed up lead flow and response time, while bloated or misaligned platforms bog dow...
2025-12-0246 min
Practiceland: Not Your Doctor's PodcastHow to Survive (and Thrive) When Your Leader’s in a MoodA leader’s mood sets the tone for the whole team, and if they’re having an off day, you’ll feel it. But always remember that it’s not about you. Andrea and Alli break down how to navigate those tricky moments with grace, positivity, and a little strategy.From adjusting your own tone and energy to keeping communication open, they share why emotional intelligence matters just as much as skill in an aesthetic practice. And when it comes to bringing up problems, never walk into a meeting with your leader without 2–3 solutions ready. Preparation is your best defen...
2025-11-2527 min
Practiceland: Not Your Doctor's PodcastThe Words That Open WalletsTalking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all?At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability.Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embraces change, strengthen trust through transparency, and create happier patient outcomes.Listen for a fresh ta...
2025-11-1849 min
Practiceland: Not Your Doctor's PodcastWhen Loyalty Crosses the LineSome patients are so loyal, they start to feel like friends. But loyalty can have a dark side when personal-professional boundary lines blur. Letting “frequent flyers” bend boundaries only creates chaos for the whole team. Great service doesn’t mean letting patients run the show—it means keeping standards high for everyone.Heather Hughes-Hardy breaks down how to reset expectations without losing a valuable relationship.GUESTHeather Hughes Hardy, RNAesthetics Sales SpecialistHeather’s passion for making aesthetic practices run smoothly has led her to find way...
2025-11-1114 min
Practiceland: Not Your Doctor's PodcastRecession-Proof Revenue: Inside a PCC’s 90% Conversion RateYou know those times when the phones get quiet and everyone starts to worry? This is the episode you’ll want your whole team to hear before that happens. PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The Axis), and Stephanie Deswert (PCC at Berks Plastic Surgery) for a behind-the-scenes conversation on how top practices are staying profitable when patient flow slows. Heather reframes downtime as your biggest growth window, Stephanie shares how she keeps an 80 to 90 percent consult-to-surgery conversion rate without pushing, and Eva breaks down how authentic content builds...
2025-11-0458 min
Practiceland: Not Your Doctor's PodcastThe Subtle Art of Not Losing Your Cool (Even When Patients Do)You can usually tell within the first few minutes of a call when a patient might be a challenge. It’s not always attitude. Sometimes it’s nerves, expectations, or a few too many Google searches. Either way, how you handle those first moments can shape the entire relationship.Andrea and Alli are back to talk about what really happens when emotions run high behind the front desk. From the “I just want a breast aug” caller who actually needs a lift and augmentation, to the tense moment someone mentions being “botched,” they’ve seen it all.Learn how...
2025-10-2836 min
Practiceland: Not Your Doctor's PodcastWhen Patients Assume I Have No Experience Because I Look Too YoungEvery day, Jenna Hennig is asked about her age. She used to get nervous when patients questioned her age or experience. Over time, she’s learned how to respond with confidence and ease by reframing the conversation around expertise, emphasizing that it’s not just about years in the industry—it’s about skill, results, and volume of practice. GUESTJenna Hennig, RN, Aesthetic InjectorAustin Plastic SurgeonNow a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include faci...
2025-10-2106 min
Practiceland: Not Your Doctor's PodcastDealing With Difficult CoworkersIn fast-paced aesthetic practices full of women, it’s normal for there to be some friction. But when team dynamics get tense, it’s up to leadership to set the tone.From coworkers with tough communication styles to those who seem to always make your job harder, one person can throw off the whole vibe.Creating a culture of appreciation and accountability is everything. When internal issues go unchecked—or worse, get whispered about in the break room—it chips away at trust and productivity. But there is a way to handle it without fueling the drama.
2025-10-1418 min
Practiceland: Not Your Doctor's PodcastTips and Tricks for Effortless, Profitable EventsPatient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine?Aaron Toly reframes events from “cost centers” into high-ROI investments with strategies that get patients lined up around the block. From how to get funds from your reps to the secrets of keeping guests moving through the building—while spending—you’ll learn how to design events that scale and grow. If you want to host events that feel effortless but drive serious return, this one’s for you.
2025-10-0730 min
Practiceland: Not Your Doctor's PodcastThe Real Reasons Behind Price ObjectionsWhen you reach the end of a consultation and someone declines your pitch because of the price, it’s almost never about the price. Understanding emotional drivers is key to closing the sale, and it’s your job to handle objections with confidence and empathy. Heather Hughes Hardy and Jenna Hennig share what questions to ask to uncover what’s really holding them back and get the real reasons behind price objections. GUESTS Heather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making aesthetic practices run smoothly ha...
2025-09-3018 min
Practiceland: Not Your Doctor's PodcastAre You Being Paid What You’re Worth?“How much should you be making in your role at an aesthetic practice?” It’s the question everyone has, but few actually know the answer.Business consultant Jessica Hunter—who’s spent the last 10 years working closely with the financials of 75+ clinics—shares the right way to think about earning more. She explains why compensation can feel like the wild west, what practices really spend on overhead, and how to position yourself for growth by delivering value that can’t be overlooked.From hourly vs. commission models to KPIs that highlight your impact at the front desk...
2025-09-2346 min
Practiceland: Not Your Doctor's PodcastThe 1 Simple Policy That Will Instantly Improve Your Cancellation RateNot having a clear financial policy is asking for trouble. To help protect your schedule and convert more patients, Andrea Watkins and Alli Petriella share exactly what to include in your financial policy, where to introduce it, and how to talk about it in a way that builds trust, not conflict.Including an expiration date on quotes adds gentle urgency, encourages commitment, and protects you if your prices change down the road. And when it comes to cancellations, vague policies open the door for excuses. A firm, consistent approach helps patients take their appointments (and your time) seriously.
2025-09-1637 min
Practiceland: Not Your Doctor's PodcastNavigating the 100-Question PatientSome patients have one or two questions. Others have a hundred… Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace. Learn how to bring structure and emotional pacing into your conversations, pre-handle common objections, and keep the conversation on track without making the patient feel rushed or dismissed.GUESTS Heather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making aesthetic practices run smoothly has led her to find ways to improve effi...
2025-09-0914 min
Practiceland: Not Your Doctor's PodcastHelp! My Front Desk Talks Too MuchA practice manager writes in to ask Andrea and Alli for help with her front desk who is wonderful with patients but struggles to keep calls brief, resulting in lost opportunities in the form of missed calls and lowered productivity. Warmth is essential, but if calls run long, you risk missed opportunities and dropped balls elsewhere. Andrea and Alli talk about the fine balance between building rapport and staying efficient, especially at the front desk. Hear why training and self-awareness are so important, and learn the best way to help team members recognize their own habits an...
2025-09-0208 min
Practiceland: Not Your Doctor's PodcastMoving On Without Burning BridgesAfter 15 years at the same practice—where Bridgette DeBrino grew from clinician to operations lead—she made the tough call to walk away… not out of burnout or bitterness, but because it was simply time to change. Hear what it’s like to evolve beyond a role you’ve outgrown, how to leave with grace and your relationships intact, and what it means to lead from the heart through a big, scary transition.Bridgette shares what led her to team up with Belvara Collection, a fresh take on the turnkey suite model for independent aesthetics pros, and how she...
2025-08-2543 min
Practiceland: Not Your Doctor's PodcastRaise Your Prices Without FearWhen the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom.With experience working with hundreds of top practices and a proven approach to increasing prices, Erica’s insights will help you escape what she calls the pricing “rat race” and elevate your brand.From tactics that filter bargain hunters to why you should never buy Instagram followers, Erica shares her playbook for pricing with confidence...
2025-08-1936 min
Practiceland: Not Your Doctor's PodcastPatient Body Language Signals You’re MissingPatients don’t always say what they’re feeling, but their body language gives it away.Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden posture changes, and what to do when you see them.Find out how to adapt to different personality types and create a space where patients feel safe opening up by reading body language cues and learn the secrets of reading the room to completely change the direction of a consultation.GUESTS ...
2025-08-1215 min
Practiceland: Not Your Doctor's PodcastThe Secret to High-Converting Non-Surgical CallsScheduling non-surgical appointments isn’t just about filling a spot on the calendar. It’s an opportunity to start a relationship.Every first impression turns into trust. That means asking the right questions to understand what the patient is looking for, making sure they’re a good fit for the treatment, and setting clear expectations about what results they can expect.To guide patients confidently, you need to know the treatments inside and out. But it’s not just about facts—it’s about sharing your excitement for what your providers do best. When you speak with genuine...
2025-08-0521 min
Practiceland: Not Your Doctor's PodcastYour Dumbest Money Questions AnsweredMost of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions.Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit cards come with hidden fees and high interest, frustrating both patients and providers. PatientFi was built to offer a friendlier, more transparent way to pay, helping patients say yes to the care they want.Monthly payments can shift everything. When patients know they can enjoy results now and pay over time—without compounding interest or surprise...
2025-07-2958 min
Practiceland: Not Your Doctor's PodcastWhen To Walk Away From a Toxic JobIf your job is draining the life out of you, but you keep telling yourself to just “push through,” Kelcy Heringer was there too. Five years went by before she realized she was stuck in a cycle of burnout, self-doubt, and career stagnation.Years went by in this toxic workplace, while Kelcy held on and hoped things would get better. But with constant micromanagement, gossip, and turnover, it only got worse. Fear and guilt kept her from walking away as the red flags piled up.With Blake Lucas, Kelcy explains why people stay in unhealthy environments, how t...
2025-07-2216 minPracticeland: Not Your Doctor's PodcastTurning Angry Patients Into OpportunitiesAngry patients aren’t just upset for no reason. They’re feeling unheard, disrespected, or scared, and how you respond in those first few moments can make or break the relationship.Heather Hughes Hardy and Jenna Hennig share real-world stories and proven strategies for turning tense moments into trust-building opportunities. Role-playing tough scenarios and creating clear escalation protocols can help your whole team feel more confident and prepared when things get heated.Learn how to validate emotions without losing authority, why staying calm is contagious, and how to handle confrontation without letting it rattle you.
2025-07-1521 min
Aesthetic AppealOMG We’re Getting Acquired. What Happens to Me?This interview originally aired on the Practiceland podcast presented by PatientFi.Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow.An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can...
2025-07-1530 minPracticeland: Not Your Doctor's PodcastResponding to “How Much Does It Cost?” Like a BossProspective patients often come in with more questions than answers. They’re unsure about procedures, anxious about costs, and looking for someone who truly listens. That’s where empathy goes a long way.People are more price-conscious than ever, but trust needs to come before transparency. So when pricing questions come up, Andrea and Alli share exactly how to be helpful without brushing them off! Andrea and Alli share how to handle pricing inquiries with confidence and care, what the front desk should do, and how PCCs pick up the conversation to help patients make informed decis...
2025-07-0809 min
The La Jolla Cosmetic Surgery Podcast - With San Diego’s Most Loved Plastic Surgeons10 Moments You’ll Love From Our First 200 EpisodesMonique and Hannah take a walk down memory lane, reflecting on the moments that make this podcast so loved by our patients and listeners all over the world.For four years, we’ve shared real patient stories, expert insights, and clear, honest education about the procedures we do.In this celebratory 200th episode of the La Jolla Cosmetic Surgery podcast, hear our real-time reactions to 10 of our favorite moments… everything from Monique’s last-minute duct tape recording setups to that episode where Dr. Swistun went viral on YouTube, and our talk with LJC’s founder, Dr. Merrel O...
2025-07-0144 min
Practiceland: Not Your Doctor's PodcastSugarcoating Is Sabotaging Your Career (and Your Team)Think being nice and avoiding conflict makes you a better leader? Think again.Kelcy Heringer played nice until she saw that real respect comes from honesty, not people-pleasing. Now she’s all about leveling the playing field and speaking up even when it’s uncomfortable.Blake Lucas learned the hard way that sugarcoating feedback doesn’t help his team or his credibility. When one of his reports kept getting passed over for promotions without understanding why, he realized he was avoiding the tough conversations that really mattered.Having managed thousands of people between them, Kelcy...
2025-07-0117 minThe La Jolla Cosmetic Surgery Podcast - With San Diego’s Most Loved Plastic SurgeonsYou Lost Weight, But Now You Look Like a Melted CandleYou find yourself looking in the mirror after major weight loss and thinking, “Where do I even begin?”Loose skin on your stomach, thighs, arms, or butt feels overwhelming, and Googling “body lift” only adds to the confusion. Can you do it all at once? Should you?San Diego plastic surgeon Dr. Johan Brahme breaks down how to think about your treatment plan to match your goals, health, and lifestyle.Since losing more weight can still affect other areas, Dr. Brahme often starts with the stomach and saves the thigh lift for last due to the t...
2025-06-2428 minPracticeland: Not Your Doctor's PodcastThe Secret Language of Patient TrustActive listening is more than nodding along. It’s about tuning into the words, tone, and emotions behind what patients are saying (and not saying). When you pick up on those cues and mirror their language, trust starts to form, and that’s when the real connection happens.Heather Hughes Hardy and Jenna Hennig share how to hear what patients are really telling you, even if they’re not saying it directly.Learn how to create a safe space for honest conversations, why your note-taking matters more than you think, and how to use empathy and clarit...
2025-06-2414 min
The VageniusHair Restoration in a Cosmetic PracticeIn this recent GetHairMD webinar, Dr. Ezzat provides an in-depth look at the clinical data and scientific evidence behind GetHairMD's comprehensive hair loss solutions. I am a provider of these services in the DFW area of Texas.What makes this presentation particularly valuable is Dr. Ezzat's firsthand experience with these treatments and his detailed explanation of how they work synergistically as combination therapy to deliver exceptional results for patients experiencing hair loss.GetHairMD hosts monthly webinars that offer valuable insights into the latest advances in hair restoration. You can stay informed about upcoming sessions by...
2025-06-2422 min
Labiaplasty PodcastHair Restoration in a Cosmetic PracticeAlmost all my posts on this Labiaplasty Newsletter have to do with Labiaplasty surgery. Next week is the annual gathering in Las Vegas for The Aesthetic Show. So many non-surgical options can support a surgical practice. Today I want to introduce you to a potential adjunct to a labiaplasty practice. Hair Restoration. Give it a listen and see if it can work in your particular practice. Other adjuncts to my labiaplasty practice has been Bioidentical Hormones, Radiofrequency and Laser treatments. And as of 2025, the amazing Plasmaporation technology. Here is the agenda for TAS on Friday, June 27, at the Wynn...
2025-06-2022 minPracticeland: Not Your Doctor's PodcastThe Front Desk’s One and Only JobIn an aesthetic practice, handling front desk calls is an art. The connection you make in the first few seconds matters, and it starts with a warm, genuine greeting. It’s not just about being friendly; it’s about making the caller feel heard and cared for right away.And when it’s time to transfer that call to a patient coordinator, knowing how to hand off that prospective patient is a skill in itself. To help you build stronger patient relationships and instantly increase conversion rates, Andrea Watkins and Alli Petriella share their time-test...
2025-06-1717 minPracticeland: Not Your Doctor's PodcastIf You’re Waiting for Someone to Give You a Raise, You’re Doing It WrongGoing above and beyond at work but still not moving up? The unpleasant truth is that hard work alone won’t get you promoted these days. You have to own your career growth. No one else will do it for you.What actually moves the needle is speaking up, getting visible, and going after what you want. Kelcy Heringer returns to Practiceland to share how to shift your mindset and craft a confident, honest way to start the conversation.GUESTKelcy HeringerBusiness & Exec AcceleratorKelcy helps hi...
2025-06-1018 min
Practiceland: Not Your Doctor's PodcastMeet Blake Lucas, Practiceland Co-Host & PatientFi Sr. Director of Customer ExperienceAs the Senior Director of Customer Experience at PatientFi, Blake Lucas thrives on solving problems, calming chaos, and turning challenges into wins.Leading the team that supports practices and their patients, Blake’s career in customer service shapes his approach to every situation, helping busy staff get their jobs done and ensuring patients feel confident and cared for throughout the aesthetic journey.LinksLearn more about PatientFiConnect with Blake on LinkedInSHE DID WHAT?Got a wild customer service story or a sticky patient sit...
2025-06-0308 min
Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by NextechIf You’re Not Doing This, You’re Already BehindFrom the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next. From the growth of non-surgical treatments to unexpected surprises in who’s walking through the door, the future is more inclusive, accessible, and innovation-driven.Hear why Dr. Stevens believes aesthetics will become more affordable, why more men are joining the conversation, and why body contouring is here to stay.Recorded live at The Aesthetic MEET in Austin, Texas.About Dr. Grant StevensDr. Grant Stevens is a r...
2025-05-2813 minPracticeland: Not Your Doctor's PodcastClarity is Kindness: Mastering the Mindset of the Patient Care CoordinatorPatient care coordinators aren’t just salespeople. They’re listeners first, educators second, and the trusted guides patients rely on to make confident decisions.But stepping into this role, especially if you’re being promoted from the front desk, requires a major mindset shift. Andrea Watkins and Alli Petriella share what it takes to be a standout PCC, and how the rest of the team should support the people in this high-impact role.From building trust and guiding patients through decisions to keeping the surgeon’s schedule running smoothly, the PCC role is both strategic and deeply p...
2025-05-2740 min
Less of You: Life on Semaglutide & TirzepatideMuffin Top, Sleep Apnea, Payment PlansEva gained a few pounds back and got a muffin top. Kami vs. insurance: It should not be this hard to get sleep apnea treatment.Yep, you can get a payment plan for weight loss meds. Because results shouldn’t depend on your wallet crying. Learn more about PatientFi!Eva + Kami are two old-ish moms with little kids confronting our reasons for being obese while losing weight on semaglutide and roasting our past selves. Sarcasm is our happy place. Are you confronting the same challenges? We’d love to hear your story. Send an email...
2025-05-2335 minPracticeland: Not Your Doctor's PodcastOverworked, Underpaid, and Stuck?High performers, especially women, can find themselves overworked and underpaid when they’ve built a reputation as a “doer.” Doing too much can keep you from being promoted, and the key is to shift into thinking and acting like a strategic leader who sets boundaries and drives impactful results. Kelcy Heringer explains why this happens and how to be seen as the leader you really are, starting with not saying yes to every request that lands in your inbox at 11 PM.GUESTKelcy HeringerBusiness & Exec Accelerator
2025-05-2015 minPracticeland: Not Your Doctor's PodcastFake it Till You Make It? Mastering the Mindset of the Front DeskThe front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations.Andrea Watkins and Alli Petriella get inside the mindset of this key role in an aesthetic practice and what it takes to be truly great in this role.Even if you’re not on the front line, you need to know how it fits and functions within a successful, high-performing team to better support the people who are.GUESTAl...
2025-05-1332 min
Practiceland: Not Your Doctor's PodcastThings No One Tells You About Working For a Husband/Wife TeamSara Camp is a nurse practitioner turned practice administrator, and the powerhouse behind Camp Plastic Surgery in Fort Worth. The Camps met each other while caring for the same patient during his general surgery residency. When Dr. Camp made the leap into private practice in 2016, Sara pivoted from her own successful career to immerse herself in aesthetics, and wrote an 80-page business plan to launch their practice.Now, with a team of 20 and a thriving practice, Sara shares crucial advice for anyone working with their spouse and anyone who’s part of the unique dynamic when the...
2025-05-0624 min
Practiceland: Not Your Doctor's PodcastBetter Together: How We Learned Everything the Hard WayFor Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team.From the journey that started over a decade ago in an actual closet and continues today, this laser specialist and aesthetic injector at Restora Austin Plastic Surgery Centre share their hardest lessons and most valuable tips for happiness at work.This episode was recorded live at The Aesthetic MEET in Austin, TexasGUESTSJenny Burnley Seestadt, Certified Laser Specia...
2025-04-2929 min
Practiceland: Not Your Doctor's PodcastThis Episode is Worth Millions of Dollars [Part 2]We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these commo...
2025-04-2230 minPracticeland: Not Your Doctor's PodcastThis Episode is Worth Millions of Dollars [Part 1]Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.Every touchpoint with a prospective patient plays a role in converting someone...
2025-04-1555 min
Practiceland: Not Your Doctor's PodcastWhy We Made Practiceland (and PatientFi) Just For YouIt could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is! After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the cosmetic financing experience easier and help more people reach their goals.That’s also why this podcast exists: to share the tools and strategies that make life easier for you and your patients.About Todd WattsTodd Watts, CEO and Co-Founder of PatientFi, has a mission to make healthcare more affordable. He...
2025-04-0812 min
Practiceland: Not Your Doctor's PodcastMeet Andrea Watkins, Practiceland Co-Host & Conversion CoachAndrea Watkins loves fast-tracking practices to success — teaching what works, sharing the best tools, and helping people thrive in their roles.Hear how she made the leap from leading a successful plastic surgery practice to now coaching teams across the nation through the LeadLoop platform as the VP of Practice Growth at Studio III Marketing.LinksLearn more about LeadLoop and Studio III MarketingConnect with Andrea on LinkedInSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your ta...
2025-04-0113 minPracticeland: Not Your Doctor's PodcastOMG We’re Getting Acquired. What Happens to Me?Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow.An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from being part of a larger organization. Whether this big...
2025-03-2530 minPracticeland: Not Your Doctor's PodcastSecrets to Managing Up That Nobody is Telling YouKelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss. Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how to do it in a way that doesn't make anyone think you’re a jerk. After all, it’s called giving feedback because it’s a gift.Hear Kelcy, Blake, and Andrea’s takes on when and how to ask for a raise (and when NOT to), how to make the tricky shift from employee to...
2025-03-1850 min
Practiceland: Not Your Doctor's PodcastThe Silver Lining of Getting Fired… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!)This week we flip the script as Andrea Watkins sits down with Austin plastic surgeon Dr. Johnny Franco to hear the doctor’s side of the story following our previous episode with two key members of his leadership team. From his unconventional interview tactics to the thinking behind his “champion” system, Dr. Franco lets us in on all the ways he empowers his staff to drive their own growth.
2025-03-1114 minPracticeland: Not Your Doctor's PodcastFrom the Front Desk to Leadership in Record TimeGrowing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they were key players. Starting at the front desk, Heather rose to COO while Jenna became a high-performing aesthetic injector. But career growth like theirs doesn’t happen by chance. How did they seize the opportunity and rise through the ranks without getting left behind?Discover how they identified opportunities, proactively solved the right problems, and contributed to building a powerhouse team. F...
2025-03-0424 min
Practiceland: Not Your Doctor's PodcastFrom Awkward to Cha-Ching: The Ultimate Guide to Talking About Money in Aesthetic PracticesTalking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps you advance your own career.To help you get over it fast, we’ve invited Janelle Robinson, COO of La Jolla Cosmetic Surgery Centre, to confront the when, where, and how of talking about money. Find out how Janelle and her team navigate pricing conversations, build trust, and remove the fear factor from sensitive financial discussions for everyone.In this deep-dive with J...
2025-02-2539 min
Practiceland: Not Your Doctor's PodcastPracticeland: Not Your Doctor's Podcast [Trailer]Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes w...
2025-01-2901 minThe La Jolla Cosmetic Surgery Podcast - With San Diego’s Most Loved Plastic SurgeonsThe 1 Thing You Shouldn’t Let Hold You Back from Making Your Dreams Become RealGetting the timing right for cosmetic surgery is already difficult, between taking time off and getting help with kids or covering daily responsibilities. If the time is right, but the cash isn’t quite there, there are payment combinations and zero interest plans that can make your dreams become real now. Our COO Janelle shares actual scenarios from a few real patients of different ages and backgrounds who figured out their own ways to pay for breast augmentation, mommy makeover, and face lift. Learn more about:Interest-free vs. fixed-percentage payment plans and whic...
2025-01-0724 min
PregnantishReal Talk About Egg Freezing with Actor Kimiko Glenn, from Orange is the New BlackActor Kimiko Glenn has been performing since she was young, with recognizable roles as the voices of Izzy in My Little Pony and Baby Shark Brooklyn, and the star of Waitress on Broadway. She’s also known for her role as penitentiary inmate Brooke Soso on the popular Netflix series, Orange is the New Black, for which she received three ensemble Screen Actors Guild Awards.Now at 34 years old, Kimiko is embracing a new role: a woman taking charge of her fertility and freezing her eggs with two back-to-back egg retrievals this year. She wants others to...
2024-05-3030 min
The Aesthetic Blueprint - A Symplast Podcast ProductionEpisode 2 - PatientFiIn this episode of SymCast, we dive deep into the world of patient financing with our special guests, Ben Krevalin and Brandon Tracey of PatientFi.
PatientFi partners with healthcare practices to remove cost barriers by offering patients friendly monthly plans, so more patients can say yes to the elective procedures they want.
Join us as we explore the latest trends, strategies, and tools that are transforming the way businesses grow and innovate.
Don't forget to subscribe to SymCast for more episodes featuring industry leaders and innovative thinkers. If you enjoyed this episode, please...
2024-05-2416 minThe La Jolla Cosmetic Surgery Podcast - With San Diego’s Most Loved Plastic SurgeonsWays To Save & Stack Promos on Treatments You LoveLJC patient coordinators Hailee and Carrie reveal valuable insider tips on how to save the most and have the best treatment experiences possible in the medical spa. Find out how the LJC GLAMfam VIP loyalty membership lets you save on the treatments you want the most all year long and all the other ways to stack savings on top of GLAMfam membership perks.LinksLearn more about GLAMfam, our VIP loyalty club Learn more about Allē, Allergan’s loyalty program Mark your calendars! Botox Day is com...
2023-10-2423 min
The Payments Show PodcastPaying for Medical Procedures Without Breaking the Bank: PatientFi - with Todd Watts, CEO & Co-FounderIn episode 77 of The Payments Show Podcast, I spoke to Todd Watts who is the CEO and Co-Founder of PatientFi.PatientFi partners with US healthcare practices to remove cost barriers by offering patients friendly monthly plans, so more patients can say yes to the elective procedures they want.VIDEO and PDF Transcript: - https://thepaymentsshow.substack.com/p/77Summary of topics discussed:[02:41] - Growth Projections for Treatments [03:35] - Overview of PatientFi[07:38] - Profit Margins in Aged Care vs Looking Youthful[09:17] - Regenerative Procedures: Winding B...
2023-07-1746 min
Breast Implants, Explant Surgery, and Breast Implant Illness with Robert Whitfield MDEpisode 22: Is Breast Explant Surgery Covered by Insurance?
Besides choosing a qualified plastic surgeon, there are those who also take into consideration the costs of breast explant surgery. In fact, one of the questions we frequently get is whether breast explant surgery is covered by insurance.
Insurance coverage influences the decision-making process. Knowing whether or not such a surgery is covered by insurance helps individuals evaluate the costs and benefits before deciding if they are willing to proceed with the operation. In today’s episode, we’ll be talking about such insurance coverage and financial preparation.
Is breast explant surgery covered by insurance?
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2023-06-1508 min
Tech Zone With Paul Amadeus LaneEP. #254-02-Meet The Klarna of BotoxPatientFi CEO and Co-Founder Todd Watts joins me.PatientFi is a leading POS platform offering patients a friendly way to pay for medical and cosmetic procedures. They are about to launch the first-ever customizable aesthetics subscription platform, PRIVI. PRIVI utilizes the subscription model to help alleviate the financial burden associated with cosmetic treatments and procedures.Partnering with trusted medical providers across the country, PRIVI will transform the cosmetics industry by making aesthetic treatments accessible for all – democratizing an industry traditionally reserved for the rich and famous.
2023-06-0124 minThe La Jolla Cosmetic Surgery Podcast - With San Diego’s Most Loved Plastic SurgeonsCosmetic Surgery Financing Tips & TricksTalking about money can be uncomfortable and intimidating. It may seem like the easier option to do less because it’s within your current budget, but there are ways to get the big procedure you truly want without spending your entire savings. LJC Chief Operating Officer Janelle Robinson joins us to reveal all the tips and tricks for financing to help you get your dream procedure when you want it.At LJC, one-third of our patients take advantage of our financing options like PatientFi and Cherry to achieve their cosmetic goals. Janelle lets us in on the...
2023-05-3046 min
Ascent Dental RadioE163: Dr. Ted Watts - Revolutionizing Healthcare Financing: The PatientFi DifferenceDr. Kevin Coughlin interviews Todd Watts, founder of PatientFi, a financing option for patients in the healthcare industry. They discuss what sets PatientFi apart from other finance companies, including its focus on healthcare and its unique platform with multiple lenders for prime and second look credit quality, as well as in-house financing for patients with no credit. PatientFi checks over 175 different variables to evaluate a patient's creditworthiness and offers a wide range of financing options, including 0% plans and custom plans for large dental practices. PatientFi also has a dedicated dispute team to ensure patient satisfaction.Advertising...
2023-05-2615 minAscent Dental RadioE162: Dr. Ted Watts - Revolutionizing Dental Financing: PatientFi's Tailor-Made SolutionDr. Kevin Coughlin interviews Todd Watts, founder of PatientFi, a patient financing and payment company. Watts explains how PatientFi offers a tailor-made solution for large dental practices and DSOs to help patients finance their treatments. PatientFi distinguishes itself from other financing companies by offering up to 100% approvals on their platform, with a multi-lender system that ensures patients can access credit even if they have lower credit quality. Watts also discusses the range of financing options that PatientFi offers to patients, including 0% interest plans for up to 24 months and fixed interest plans for up to 72 months.Advertising...
2023-05-1218 min
Technology of BeautyEp. 114 - Todd Watts on Cracking the Code of Subscription-Based AestheticsImagine a membership platform for non-invasive aesthetic treatments that allows patients to make affordable monthly payments while practices get paid upfront in full.Well as it turns out, we don't have to imagine it… because PRIVI is the first subscription plan of its kind, and PatientFi CEO & Co-Founder Todd Watts is here to tell us about it.In this exclusive interview with Dr. Grant Stevens, Todd breaks down the mechanics of a financing model that promises "frictionless beauty" for patients — including effortless scheduling, instinctive upselling, and dynamic pricing for treatment plan modifications.Tune in t...
2023-05-0238 min
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk ShowCritical Mass Business Talk Show: Ric Franzi Interviews Todd Watts, Co-Founder & CEO of PatientFi (Episode 1419)Todd Watts is the Co-Founder & Chief Executive Officer of PatientFi. Todd has extensive experience as an executive and investor across elective healthcare and financial services. Most recently, Todd was the Head of Operations at Alphaeon Corporation, a technology company serving medical providers in the elective healthcare segment with patient financing and medical device products.
Prior to joining the healthcare industry, Todd spent several years in financial services. At the NY office at J.P. Morgan Investment Bank, Todd advised companies with comprehensive strategic advice, capital raising and risk management expertise as a member of the Consumer, Healthcare...
2023-03-1424 min
Leaders In PaymentsTodd Watts, Co-founder & CEO of PatientFi | Episode 181My guest this week is an avid history buff, Yale graduate and prominent change agent in the healthcare vertical that got his start at the intersection of healthcare and financial services. PatientFi CEO and Cofounder Todd Watts has a fascinating story that revolves around choice: a choice to build a business directly in the epicenter of the two most regulated industries available today.For those of you who may not know, PatientFi is a technology platform that provides an affordable and user-friendly modality for patients to finance their healthcare procedures. This includes everything from fertility and dentistry...
2022-09-0630 min
Technology of BeautyEp. 32 - Todd Watts & Scott Jorgensen of PatientFi on Patient Financing as a Patient Acquisition ToolDr. Grant Stevens sits down with PatientFi co-founders Todd Watts & Scott Jorgensen. The trio discusses the traditional patient financing landscape and how PatientFi is turning the entire experience on its head and ushering in a new era for elective healthcare financing with transparent and innovative fintech products. Led by luxury retail and e-commerce, consumer financing trends have wholly shifted in recent years. Still, financing within the world of aesthetic medicine is based primarily on old models. PatientFi aims to change this and, in doing so, make aesthetic care accessible to a larger market segment. Todd...
2021-07-2738 min
The Dear Doc Podcast™Christopher Pyszka with PatientFiChris spent the last 15 years in the finance world. Understanding what people really want is supremely important. The very core of what people want is VALUE. Chris partnered with Patient Fi, which he believes brings some unique Value to the dental finance world. In his words, "There is no "sale" involved, there is only an agreement to save more money, and allowing more people to get approved for financing so that they can get the procedures they wish."
2021-04-2324 min