Shows
Executive Signal by Raj KheraTODAY Show Producer Reveals the Secrets to Great Business Storytelling - Guest Patrice Poltzer with Host Raj KheraWhat makes a story great? Former TODAY Show producer and business storytelling expert, Patrice Poltzer, shares the exact process she uses to help executives find and tell business stories that instantly capture attention and grow their brand. Learn how to tease out the emotion buried inside every day tasks and turn it into a compelling story that grabs and retains their audience. This is a master class in B2B storytelling techniques and personal brand building. Host: Raj Khera, CEO of MakeMEDIA.
2025-09-0853 min
Amplify with Jess EkstromFrom The Today Show to Building AI That Tells Human Stories with Patrice PoltzerHave you ever felt completely lost in your career, only to find that your most challenging experiences became your greatest assets? And how can AI, often seen as a threat to creativity, actually unlock your most authentic stories?This week on Amplify, Jess sits down with Patrice Poltzer, co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for The Today Show. Patrice has a somewhat non-linear journey - from the grit of door-to-door book sales and navigating a toxic startup culture after leaving her dream job, to more unexpected pivots...
2025-08-0538 min
Agency Darlings027: AI Curious: Your Creative Expertise Is Your AI AdvantageEpisode Description:In today’s episode, Melissa and Meredith sit down with Patrice Poltzer, founder and creator of My Story Pro, to explore how AI can help humanize storytelling and streamline the sales process for high-ticket clients. They dive into Patrice’s unique approach to AI, discussing how it’s not about automation for the sake of efficiency but about using AI to uncover deeper insights and better connect with your audience. From building meaningful relationships with clients to implementing AI-driven tools that enhance your sales strategy, Patrice shares actionable insights on how to embrace change, harness AI, an...
2025-05-2754 min
Friendship IRL: Real Talk About Friendship, Community, and What It Actually TakesAre Online Friends REAL Friends? (Hint: YES!)Are online friends REAL friends? I’m not talking about parasocial relationships, which are one-sided relationships; I’m talking about people you’ve had conversations with, people who know things about you. My personal opinion is that they most certainly are.In this episode, I talk in-depth about the difference between my friends I met in person and the friends I met online. I combat some of the pushback people have against people you meet online and highlight some of the benefits of online friendship, from global perspectives to professional support.At the end of...
2025-05-2236 minAgency DarlingsWelcome to Agency DarlingsWe’re Back for Season 3! 🎉Welcome to Season 3 of Agency Darlings! This season, we’re diving deep into the growth phase of scaling your agency—without losing your sanity. We're covering everything from co-founder relationships to client breakups, and we’re here to bring you actionable strategies and real conversations that will help you lead with confidence, overcome challenges, and grow your agency with purpose.Whether you're navigating team dynamics, refining your service offerings, or working through tough client situations, Season 3 is designed to help you face these challenges head-on while building the agency you’ve always dre...
2025-04-1501 min
The Exit Interview with Kim RittbergBuilding Authentic Personal Brands with AI: Former TODAY show producer Patrice PoltzerThis week you’ll hear from the brilliantly inspiring Patrice Poltzer, a force in storytelling and a trailblazer in integrating AI into creative processes. From her days as a Today Show producer and Emmy award winning journalist to her current path as an AI expert, Patrice has always been at the forefront of meaningful storytelling. Patrice discusses the nuances of using AI as a mirror to explore personal stories that have long been hidden, revealing our deepest truths and connecting more profoundly with audiences. She also shares about her new product StoryPro AI.
Through AI, Patrice was ab...
2025-03-1238 min
Confessions of a Spiritual Entrepreneur: Honest Conversations for Aligned Business Growth and the Inner Work Behind It All24. Reinventing a Business Through Digital Storytelling with Patrice PoltzerPatrice Poltzer didn’t just switch careers—she burned it all down and rebuilt from scratch. Moving from Brooklyn to Lisbon with her family, she ditched the traditional corporate path, pivoted from television producer to business owner, and faced the tough reality of reinvention. But here’s the twist: she never planned to be an entrepreneur. Now, she’s using storytelling and AI to help others show up authentically online.In this conversation, Patrice and I talk about the messy middle of career transitions, why calling yourself a "freelancer" might be holding you back, and how AI can actu...
2025-02-2552 min
"The Buzz", by NagishHow One Storyteller Found Her Voice After a Lifetime of Hiding Hearing LossThis episode of The Buzz features Patrice Poltzer, a former TODAY Show producer and founder of her own video storytelling company who spent years hiding her hearing loss while shining light on others' stories.
Patrice shared the pivotal moment when she stopped hiding and began sharing her own story, helping her connect with others who could relate. She explores how sharing her story empowered others to do the same, the importance of community in navigating hearing loss, how she uses tools to limit its impact, and her evolving definition of what success looks like.
Patrice also goes into the...
2024-10-3047 min
Startups in StilettosPatrice Poltzer's Guide to Being an Impactful Podcast Guest“You really have to learn to think about who's listening. Ask yourself, 'what is the takeaway for the person listening?' Why does that matter?' And if you can't think of that, then you don't need to talk about it.”When Patrice Poltzer first started joining podcasts as a guest, she was very excited and very nervous… but she quickly realized how that honest energy could benefit her by showing her humanity. Today, Patrice is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of exp...
2024-10-0837 min
C-Suite StrategiesS1E4: The Power of Personal Branding w/ Patrice PoltzerToday’s conversation is all about the power of personal branding and strategic storytelling. Patrice Poltzer—a former Today Show producer who now helps entrepreneurs tell better stories for their businesses—is here with me! We’re talking about practical strategies for integrating your personal experience into your brand narrative, making your story feel heard and felt—in order to move people forward in your world.Grab all the links and resources mentioned in this episode athttps://www.revupadvisory.com/podcast/the-power-of-personal-branding-and-storytellingConnect with Patrice:LinkedInConnect...
2024-10-0836 min
A Fresh StoryPatrice got on a plane and moved her family abroadPatrice got on a plane and moved her family abroadA Fresh Story Podcast, season 9, episode 7We chatted with Patrice Poltzer, founder of Patrice Poltzer Creative, about her bold decision to move her family from Brooklyn, New York, to Lisbon, Portugal. Patrice shared the emotional and practical challenges of starting fresh in a new country, from navigating a different culture and language to the financial pressures of building a new business. Despite the difficulties, she emphasized the importance of stepping out of her comfort zone, taking risks, and living life on her own terms, ultimately...
2024-09-2947 min
Marketing #UnfilteredEp 156 | How to create strategic brand stories with Patrice PoltzerYou should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling.Because, did you know businesses that regularly tell stories are:✔️60% more likely to be seen as innovative and make💰20% more sales on average than the exact same business that doesn't incorporate storytelling?Yep, you read that right. But "tell more stories" is lame, unhelpful advice. I get it. That's why Patrice is here to...
2024-09-271h 16
Unfinished BusinessThe Subtle Art of Showing Off: Lessons in Mastering Your Personal Brand from Patrice PoltzerIn today’s hyperconnected world, the boundaries between you and your company’s brand are few and far between — gone are the days when founders could remain comfortably behind the scenes while your product did the talking. Now, getting ahead of the game means **getting in front of the lens. But embracing your brand isn’t about showing up flawless — it’s just about showing up.
Welcome to Unfinished Business, the podcast where we dig into the whys, hows, and WTFs of building and thriving in business — hosted by longtime founder friends Alex Schinasi and Lee Rotenberg. Every week, we’l...
2024-09-1854 minStartups in StilettosHow to Make an Impact as a Podcast Guest with Patrice Poltzer“We're being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who's listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can't think of that, then you don't need to talk about it.”Patrice Poltzer is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platform...
2024-07-2337 min
The Jen Marples Show for Midlife WomenHow Authentic Storytelling Can Change Your Biz & Life with Former Today Show Producer Patrice PoltzerBuckle up, ladies, today we have Patrice Poltzer, a former TODAY Show producer, powerhouse storyteller and online business owner, who’s going to whip us into shape and tell us how we can be more successful in business and life using storytelling as a tool! Storytelling allows you to cut through the online marketing noise and attract the right audience to your business. Patrice is so inspiring and shares all her tips and tools on how to tell a great story. She also shares with us how she took her business completely online which allowed her to lea...
2024-04-251h 10
A Day In Her LifeEpisode 48: A Day In Her Life with Patrice Poltzer - Brand and Storytelling Expert and Mom of Three Living in LisbonTell us what you think!!!Tune in this week for a fascinating conversation with Patrice Poltzer, brand and storytelling strategist and mom to three boys. Patrice and her family just moved from Brooklyn to Lisbon, and hearing about how her days have changed is so interesting! Listen in as we discuss:How Patrice and her husband decided to move their family to EuropeThe unexpected impact the move has had on her and her familyHow the cost of living has impacted what she chooses to outsource for her familyThe new ways Patrice and her kids are spending...
2024-04-1656 min
She Sells He Sells96. Sell It Like A Storyteller: Patrice Poltzer On Owning Who You Truly ArePatrice Poltzer is the absolute QUEEN of being real, and this episode showcases exactly that! From parenting to being parented to door to door sales to feeling like a late bloomer - no topic was off limits in this conversation. Even better than any story she shares is the way Patrice shares them, and the golden nuggets of wisdom that are woven through each one. It's a fun + entertaining interview and we are so excited for you to hear it! ------------------------------------------- Join Patrice's storytelling newsletter HERE: https://patricepoltzercreative.com/newsletter Follow P...
2024-01-221h 01
The Kerry Barrett ShowEpisode 25: The Founder StoriesPatrice talks about her journey as an entrepreneur, detailing her pivot from traditional media to owning a video production business. She touches on the impact of COVID-19 on her business, leading to a shift towards online content creation and storytelling.The conversation transitions to the importance of a founder's story in business. Patrice emphasizes her role in helping founders understand and articulate their stories, highlighting the significance of authenticity and connection in building a successful brand.Places to follow up with Patrice: Website: www.patricepoltzercreative.com LinkedIn: Patrice...
2024-01-031h 08
Get Clear with Crystal WarePatrice Poltzer – What's your story; motherhood & moneymaking; building the brandWant more free guidance just like this?? Get actionable advice on how to raise your salary, build wealth, create freedom and live a bad a$$ life by joining us here: https://mailchi.mp/7e52aa2dca4b/crystal-ware-landing-page Are you ready to shed the old and start something new and exciting? Patrice Poltzer joins Crystal this week to share her remarkable journey in the world of media and entrepreneurship. From selling books door to door, working on the renowned The Today Show, and becoming a successful online business owner, Patrice's story is filled with moments of challenge, o...
2024-01-0256 min
Super ExpanderThe Art of Emotional Connection: How Storytelling Builds Brand Loyalty with Patrice PoltzerYou've been told that the key to building a strong community and brand loyalty is through aggressive marketing tactics and constant self-promotion. But despite your efforts, you're still struggling to make a genuine connection with your audience. The pain of feeling disconnected and lacking the loyalty you desire is wearing you down. It's time to explore the power of storytelling and discover a more authentic and effective approach.
Meet Patrice Poltzer, an entrepreneur and fearless adventurer who believes in living life to the fullest. With a move from bustling New York to the vibrant city o...
2023-10-1159 min
We Can Be RealThe Power in Finding and Sharing Your Personal Story with Patrice PoltzerYour personal story tells your clients what it is that you stand for. It shows them (and yourself through the work to find your story) your purpose and the things that drive you. It acts as a magnet to draw opportunities to yourself because once you stand in your personal story, you’ll find yourself showing up differently not only in your business but in your life. This week on We Can Be Real I, joined by my guest Patrice Poltzer are talking about the power in finding and sharing your personal story. After mak...
2023-08-101h 05
Takin' Care of Lady Business®Ep 76: Tell Your Story: How Patrice Poltzer is Using Storytelling to Build Female Founded BrandsPatrice is an award-winning former TODAY show producer who now runs a company helping brands and entrepreneurs tap into the power of their own stories in order to create the impact and income they want in life. Video and specifically storytelling on video is not a skill set every founder has, but it's a lethal skill to have and can be the reason smaller brands and first-time entrepreneurs can compete with more established businesses. Her NY-based video storytelling company has worked with brands such as Netflix and Lululemon to influential course creators, startups and solopreneurs. She lives in Brooklyn with...
2023-04-2647 minFriendship IRL: Real Talk About Friendship, Community, and What It Actually TakesThe Real Pain of Friendship Break-Ups with Patrice PoltzerThe pain from friendship break-ups is real.Society doesn’t give them the same weight as romantic break-ups, but sometimes they can leave you even more broken. When I had my own friendship break-up, I cried myself to sleep multiple nights a week for almost a year. Today’s guest is Patrice Poltzer, whose friendship break-up was with a high school friend who she remained close with until the birth of her first child. She describes their parting as one of the greatest tragedies and mysteries of her life. Patrice and I are not...
2023-04-2059 min
The Storytelling LabYour Story is Your Unfair Advantage with Patrice PoltzerPatrice Poltzer is a Gracie-award-winning journalist and former TODAY Show producer who parlayed her media and storytelling expertise into forming Patrice Poltzer Creative in 2016, a New-York based video storytelling agency. In this episode of The Storytelling Lab, Patrice shows how big brands try to emulate small businesses and why small businesses should realize that and focus on the long game instead of viral hits. Hosted on Acast. See acast.com/privacy for more information.
2023-02-131h 05
Launch Your BusinessPatrice Poltzer Shares Why and How to Tell Your Founder Story Video storytelling expert Patrice Poltzer shares how to tell your founder story so you can get paid for who you are, not just what you do. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-11-0134 min
The Exit Interview with Kim RittbergThe ‘Accidental Entrepreneur’ & financial tips to quit your job with Rachel Cruze & Patrice PoltzerFormer TODAY show producer Patrice Poltzer never intended to be an entrepreneur but a quick flameout at a startup led her to launch her own business (and she's never been happier), PLUS financial expert Rachel Cruze has financial tips to prepare to quit your job and how much money you need in savings. In our Real Mom moment, Aliza Friedlander shares the time her husband sent their kid to school in underwear.
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2022-06-1536 min
MomCave LIVEJoelle Garguilo | The Power of Positivity | The Breakdown with Bethany | MomCave LIVEMeet host of "New York Live," journalist Joelle Garguilo. This mom of two girls is not only an incredible reporter and producer (she has two Emmys to prove it), but she is also one of the kindest people out there.----------------------------------------------📌 Join our email list for exclusive content, new videos, giveaways, and free nannies. (Okay, that part's a lie...): http://eepurl.com/SJxVj⚡️Follow us on Twitter: http://www.twitter.com/MomCaveTV👍 us on Facebook: http://www.facebook.com/MomCaveTV👉 Sub on YouTube http://goo.gl/QSV97m 🎯Pin with Us: http://www.pinte...
2022-03-1914 min
Your Next Stop with Juliet HahnPatrice Poltzer: Video Storytelling Coach, Founder of PPC Agency“Being a teacher (coach) is not just having and spewing your knowledge. The whole beauty of it is people get to understand, apply, and feel empowered to take on the advice or knowledge that you give them.” - Patrice Poltzer Patrice Poltzer is the founder of a NY-based video storytelling agency who is passionate about helping brands and entrepreneurs tell their stories on video. Before founding her agency at the top of 2017 and working with brands ranging from Afterpay, Netflix, Lululemon to female-founded startups such as Parsley Health and Trestique, she was a Gracie-award-winning producer and d...
2022-01-171h 14
CEO School with Suneera Madhani99. Patrice Poltzer on Utilizing Video Marketing on Social Media, Top Trends to Pay Attention to, and How to Get Started with VideoIn this week's Wine Down Wednesday, you’ll get a sneak peek inside The Club and hear an excerpt from this month’s fireside chat with Patrice Poltzer. She shares the top three trends she is seeing in video content and what entrepreneurs should pay attention to moving forward. You'll hear why you should be intentional with video on social media and if you are utilizing reels/TikTok, to make sure they’re useful and relate back to your business. Finally you'll learn the three styles of video that are the best investment of time and resources if you're just st...
2021-06-3021 min
Creatives Rule the WorldEP296: How to Get Over Your Fear of Video and Make Better Videos with Patrice PoltzerPatrice Poltzer dissects some of the big brand secrets about making great video content that applies to small businesses, too. Follow Patrice on Instagram! https://www.instagram.com/patricepoltzer/ Patrice Poltzer Creative https://www.patricepoltzercreative.com/ Ways I Can Help Your Brand Right Now http://flourishthriveacademy.com/programs Facebook https://www.facebook.com/FlourishThriveAcademy Instagram https://www.instagram.com/flourish_thrive/
2021-04-0644 min
Future Driven PodcastFuture Driven - Episode 10: Patrice PoltzerWelcome to episode 10 of Future Driven! This week, Adam spoke to Patrice Poltzer, a media professional who went from selling books door-to-door to running her own content creation company.
As someone who started her career in her late twenties, Patrice knows how important it is to have a strong work ethic and a willingness to learn. Patrice tells us about how she went from career to career and how mistakes can sometimes lead to success. With previous jobs at CNN, Bloomberg, and the Today Show, Patrice learned everything she could about media and content creation before deciding...
2021-02-2247 min
CEO School with Suneera Madhani48. Patrice Poltzer on Video Storytelling, Leveraging Video as a Part of Your Brand, and The Importance of Grit in EntrepreneurshipIn today's episode, you'll hear from Patrice Poltzer, the CEO of Patrice Poltzer Creative where she helps brands, and particularly small business owners tell their brand story through video. Patrice shares her unlikely path to entrepreneurship and how the grit, determination, and years of experience showing up gave her the edge to be hired for a job in the television industry she was woefully under qualified for. She gives advice for crafting a story brand that is interesting and impactful, and walks through a simple formula for new business owners to write down their story and be able to...
2021-01-0456 min
Keep It Quirky podcastThe "Accidental Entrepreneur” Path, with Patrice PoltzerPatrice Poltzer is the founder of Patrice Poltzer Creative, a boutique video production company, and she also runs successful video storytelling bootcamps and teaches masterclasses on similar topics. As a self-described “late bloomer,” Patrice shares her story with us, in which she has consistently taken risks, and each risk (whether it ‘succeeded’ or ‘failed’) catapulted her into the next phase of her career. “Get comfortable taking risks,” she says.She also talks about how an element of success is a numbers game, about how stagnancy is the death of creativity. She busts the myth that so...
2020-07-1700 min
That's Total Mom Sense032: Amri Kibbler & Katya Libin — Impacting Mothers Through Community + CollaborationWhen you’re a first time mom, it can be extremely isolating, daunting, and overwhelming. There are times when you feel so alone because you don’t have the ability to socialize, connect, and network with women and friends like you once did. Evolutionarily speaking, we all need a village. And for me, that’s HeyMama. I live and work from my home in NJ and as you know I have twins and a baby under 3. I am juggling a ton going from digital marketing clients to podcast recordings to family life and found it so challenging to mee...
2020-01-081h 05That's Total Mom Sense004: Patrice Poltzer — Raising Kids in a Concrete JungleFor so many families, the exodus of moving to the suburbs to live the "American Dream" with their 2.5 kids, dog, and white picket fence is a thing of the past. They’re trading in the backyard, garage, and minivan for balconies, a doorman, and Citi bikes...with no regrets.Patrice Poltzer is a bonafide city mom who has raising kids in the city down to a science. A former Emmy-nominated TODAY show producer, she is the founder of Patrice Poltzer Creative, a video production house, as well as the co-founder of CityKin, a parenting site that celebrates ra...
2019-06-0543 min