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Patrick Keiser

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Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetWhy We Buy: The Store Experience Starts OutsideWelcome to the kickoff of our Main Street Matters Summer Book Club series! In this special edition of the podcast, host Patrick Keiser dives into the first takeaway from Paco Underhill’s retail classic Why We Buy. And it all begins… before your customer even walks in the door.This week’s episode explores how the outside of your store sets the tone for the inside experience. From signage and sidewalk engagement to scent, sound, and seating — Patrick breaks down actionable ways to draw people in, increase foot traffic, and create an inviting first impression. You’ll l...2025-07-1420 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetThe Five Senses of Retail: Designing a Store That Customers FeelIn today’s episode of Main Street Matters, Patrick Keiser explores a game-changing idea: your store isn’t just a place to shop, it’s a full sensory experience. Customers don’t just buy with their wallets. They buy with their eyes, ears, hands, noses, and even taste buds. That’s why the most memorable retail spaces are those that engage all five senses.In this deep dive, you’ll discover how each sense contributes to an unforgettable customer experience and how small changes to your environment can build deeper emotional connections, increase dwell time, and drive sa...2025-07-0715 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetAll Things WhizBang and Bob Negen!Join host Patrick Keiser for a special episode of Main Street Matters as he sits down with Bob Negen, the respected founder and owner of Whizbang Retail Training. A seasoned retailer who built an incredibly successful business before launching another venture to teach other retailers, Bob has been a vital supporter of Heart on Main Street.In this insightful conversation, Bob shares his unique journey, starting with his very first retail endeavor, The Mackinaw Kite Company. He recounts how, with less than $3,000 in cash and no prior retail experience, he opened one of the world's first...2025-06-3048 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetWhat Happens When Retailers Come Together: The Power of Community in Independent RetailIn this inspiring episode of Main Street Matters, host Patrick Keiser explores one of the most transformative forces in retail: community. Through real-life stories from Saratoga Springs, NY, to Lincoln, IL, Patrick highlights how independent retailers across the country are coming together to collaborate, support one another, and create thriving downtowns.You’ll learn why “community over competition” isn’t just a motto, it’s a strategy. Whether it’s co-hosting events, sharing staff, or simply offering a listening ear, small retailers are proving that unity builds strength, resilience, and growth.This episode...2025-06-1619 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetRetail That Gives Back: Building a Store With PurposeWhat if the secret to long-term retail success isn’t just found in your numbers, but in your values?In this inspiring and actionable episode of Main Street Matters, host Patrick Keiser explores how independent retailers across the country are building their businesses around generosity, connection, and purpose. You’ll hear stories of shop owners who’ve turned their stores into hubs of hope, from disaster recovery in North Carolina and Florida to community leadership in small-town Oklahoma.We also shine a spotlight on One Night One Heart, a special event coming...2025-06-0915 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main Street5 SEO Mistakes Retailers Make — and How to Fix Them with Samantha ConnerIf you’ve ever felt like your store’s website isn’t getting the traffic it deserves, you’re not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them without hiring an agency or becoming a tech expert.From page titles and product descriptions to slow-loading images and Google Business Listings, Samantha walks through the missteps that quietly cost stores visibility and sales — and...2025-06-0259 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetRetail as a Relationship: Why Loyalty Starts with the Little ThingsIn a world dominated by big-box convenience and digital ads, what truly sets independent retailers apart? Relationships. In this heartfelt episode of Main Street Matters, host Patrick Keiser explores how genuine customer connections are built — not with marketing gimmicks, but with consistent, thoughtful, everyday moments.Drawing inspiration from Paco Underhill’s Why We Buy, Patrick unpacks how emotion, memory, and authenticity create lasting customer loyalty — and how small, human-centered actions can grow your business more than any algorithm.💬 In this episode, you’ll learn: Why every purchase is part of a deeper pe...2025-05-2611 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetThe 5-Minute Fix: Tiny Changes That Make a Big Retail ImpactWhat if five minutes could make your store more profitable, more welcoming, or more efficient? In this episode of Main Street Matters by Heart on Main Street, host Patrick Keiser shares five small but mighty changes you can make today to improve your retail business, no budget, no major overhaul, just quick wins with big potential.Drawing on insights from the retail classic Why We Buy by Paco Underhill, Patrick walks you through real, actionable ideas like moving a product to eye level, refreshing your front signage, or auditing a single online listing. These small...2025-05-1915 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetQuick Wins to Improve Sales and Save Time with Daniel TadrosIn this conversation, Patrick Keiser speaks with Daniel Tadros, founder of 360 Retail Management, about strategies for independent retailers to improve sales and efficiency. They discuss the importance of optimizing POS systems, enhancing product listings for better SEO, and leveraging AI tools to streamline operations and improve customer service. Daniel emphasizes the need for retailers to adopt technology to stay competitive and prepare for the future of retail, which will focus on specialization and personalization.takeaways Retailers face challenges like inflation and order management. Optimizing POS systems can significantly improve efficiency. Integrating social media with...2025-05-1232 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Mythbusting: Debunking the Biggest Misconceptions in RetailIs Main Street retail really fading away? Are small businesses doomed to lose on price? In this bold and empowering episode of Main Street Matters, host Patrick Keiser busts four of the most common myths surrounding independent retail — and replaces them with the truth: Main Street is alive, evolving, and more important than ever.Using real stories, community insights, and on-the-ground experience, Patrick breaks down the misconceptions that hold retailers back and reminds us why small businesses are the heart of our towns and cities.🔥 In this episode, Patrick tackles: Why p...2025-05-0512 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetPicture Perfect: In-Store Photography Tips with Janzen TewLength: 58:38 Hosted by: Patrick Keiser, Heart on Main Street Guest: Janzen Tew, Photographer & Founder of Denim + Velvet📸 Episode Description: Want to take better photos of your store but don’t know where to start? In this actionable episode of Main Street Matters, we’re joined by retail photography expert Janzen Tew, founder of Denim + Velvet, for a crash course in creating beautiful, high-impact photos right from your sales floor — even with just your phone.Whether you're capturing product shots, window displays, or the vibe of your Main Street shop, thi...2025-04-2858 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetTwo Stores, One Mission: Stories of Support in Western North CarolinaWhen disaster strikes, it doesn’t just damage buildings — it upends lives, disrupts communities, and tests the resilience of independent retailers. In this heartfelt episode of Main Street Matters, host Patrick Keiser travels to Western North Carolina to share the powerful stories of two retailers — J. Gabriel in Asheville and Willow Creek in Chimney Rock — who lost everything to natural disasters but found strength in their communities and support from the Heart on Main Street network.You'll hear firsthand accounts of loss, rebuilding, and hope from the store owners themselves, as well as the inspiring generosi...2025-04-2121 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetThe Revival is Local- 7 Trends Shaping Main Street Retail in 2025What’s driving the future of independent retail in 2025? In this fast-paced episode, Patrick Keiser breaks down 7 emerging trends transforming Main Street shopping districts across the country. From hyperlocal merchandise and immersive in-store experiences to TikTok-ready storefronts and community-driven collaborations, this episode is packed with insights for retailers, showrooms, and anyone who believes in the power of small businesses.Whether you're a retail store owner, sales rep, or just love supporting your local downtown, this episode will inspire you to rethink how Main Street can thrive in a digital age.Highlights:2025-04-1411 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetRooting for Your Success with Crystal VilkaitisOn this episode of Main Street Matters by Heart on Main Street, Patrick interviews Crystal Vilkaitis, the Founder of Rooted in Retail and the host of the Rooted in Retail podcast. They talk about the need for small businesses and independent retailers to change and evolve as business changes around them. Crystal provides tips and insights on how businesses can change and what she hears about changes that businesses will need to make in the future. 2025-03-191h 02Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetVisual Merchandising Techniques with Retailworks Inc.Looking to give your store a new look in 2025? Lyn Falk and Suzanne Rafenstein join Main Street Matters to discuss visual merchandising techniques you can incorporate into your store! Whether you're looking to make little tweaks or a whole new redesign, the team from Retailworks Inc. can set you on the path to realizing your visual merchandising dreams this year!Don’t miss out on expert insights and real-world case studies that can help your local shopping district thrive! Subscribe now and follow us on social media @HeartonMainStreet.#MainStreet #SmallBusiness #ShopLocal #RetailSuccess #CommunityRevitalization #Do...2025-03-051h 07Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetThe Secrets of a Thriving Main StreetJoin host Patrick Keiser on Main Street Matters by Heart on Main Street, where we uncover the secrets behind America's most vibrant downtown shopping districts. After visiting 50 communities across the country, we've identified what makes a successful Main Street—from small-town gems to bustling city districts.In this episode, we highlight real examples of communities that have revitalized their downtowns through business collaboration, community engagement, and strategic investments. Learn how cities like Saratoga Springs, New York, Hannibal, Missouri, and many others have transformed their retail districts by supporting local businesses, fostering merchant associations, and creating un...2025-02-2453 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetWhat Makes a Main Street Thrive?In this special episode of Main Street Matters by Heart on Main Street, host Patrick Keiser reflects on two years of Main Street Mondays, a journey that has taken him to 50 towns across the country and showcased the resilience, creativity, and community spirit of independent retailers.From historic streets to modern downtowns, Patrick shares the insights he’s gained from visiting these communities, the challenges local businesses face, and the key ingredients that make a thriving Main Street. Discover how collaboration, accessibility, events, and community pride play crucial roles in the success of local retail.2025-02-1234 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetTrends for 2025: What Retailers Need to Know to Stay Ahead of the Curve.Welcome to a brand-new episode of Main Street Matters by Heart on Main Street! In this episode, host Patrick Keiser shares exciting updates from the end of 2024 and the beginning of 2025, highlighting our Giving Tuesday fundraising success, our ongoing disaster relief efforts for retailers impacted by wildfires in California, and the $40,000 raised in Atlanta in partnership with The Link Companies.Looking ahead, we’re diving into key retail strategies for independent store owners, with a focus on visual merchandising techniques, product photography best practices, and digital marketing strategies to increase website traffic in 2025....2025-02-051h 04Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetGiving Thanks in the Giving SeasonIn this episode, we want to thank all who have supported our organization this year. Listeners like you make it possible for our organization to help retailers in need. This week, we traveled to Chimney Rock, NC, to donate to Bubba O'Leary's General Store. The funds for this donation came from individuals, other retail owners, and small business enthusiasts from across the US (and even one international donation). We are thankful of your support and that you trust Heart on Main Street to help affected retailers. On December 3rd, Giving Tuesday, we will be making three more d...2024-11-2112 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMeet the Boutique Hub and Grow Using Community Over Competition with Ashley AldersonAshley Alderson, founder of the Boutique Hub, joins the Main Street Matters by Heart on Main Street podcast to talk about the Boutique Hub and its resources, how retailers can use "Community over Competition" to grow their business, and the information that she is hearing from her network of retailers around the nation.2024-11-1451 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetUsing Facebook Live to Maximize Your Fourth Quarter Cash Flow with Kathy CruzDo you want to sell more during the holiday season? Do you want to clear out your inventory and put more cash in your pocket? Kathy Cruz, the Savvy Shopkeeper, joins Main Street Matters to talk about how to leverage Facebook Live to create more sales, maximize your cash flow, sell more products, and ultimately be happier at the end of the year. In this episode, Kathy discusses why you should use Facebook Live for sales, how to set yourself up for success, tools, and tactics to optimize your Facebook selling experience, and store event ideas for t...2024-11-051h 02Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetCelebrate Pink FridayPatrick talks about Hurricane Milton's effects on the communities and businesses of Florida. Heart on Main Street is raising money to donate to retailers affected by the recent hurricanes in the southeastern part of the United States. If you would like to donate, go to https://givebutter.com/hurricane-relief-fundThis episode also features an interview with Samantha Conner of the Boutique Hub, in which Samantha discusses the upcoming event, Pink Friday! You can sign up to participate in Pink Friday by clicking here: https://go.theboutiquehub.com/pinkfriday.2024-10-101h 03Boutique ChatBoutique Chat#628: A Heart for Retail: Supporting Stores in Times of CrisisWhat does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Patrick Keiser: Website | Instagram   2025 Boutique Boss Planner J...2024-10-0828 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetA Retailer's Tale: Recovering and Rebuilding After a HurricaneMany areas of the southeast US are hurting in the wake of Hurricane Helene. Hundreds of thousands of people are without power and cutoff from resources. Additionally, countless retailers have lost their businesses and don't know what to do next. In this episode, Patrick sat down with retail owner Anita Cereceda, who lost her stores to Hurricane Ian in 2022, to talk about what she did in the wake of its destruction and what advice she has for retailers today. Donate to Disaster Relief Efforts: https://givebutter.com/hurricane-relief-fundSavvy Shopkeeper's Retail Email Bootcamp: ht...2024-10-0326 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Sulphur & Ada, OKPatrick discusses his trip to Oklahoma in July, during which he visited the towns of Sulphur and Ada. He talks about the beauty of the state and the impact that the Chickasaw Nation has on the area. While both towns were visited on Mondays, they were for very different reasons.In April, a tornado devastated the historic downtown of Sulphur, leaving a scar across the community. Patrick met with Christy Morris, the owner of the Mix Mercantile, about the loss of her store. While there, he made a donation to the Mix Mercantile to help them rebuild...2024-09-2626 minIn Case You Missed ItIn Case You Missed ItIn Case You Missed It9-23-24 Andy Reid says Patrick Mahomes has room to improve this year.  Former Chiefs QB Trent Green grades the OL performance against the Falcons and Arrowhead Pride's Pete Sweeney breaks down the Chiefs defense.  MU QB Brady Cook recaps the Tigers' SEC win and the Royals are stumbling down the stretch, are they pressing?  Former Major Leaguer Scott Carroll and KCSN's Josh Keiser weigh in.See omnystudio.com/listener for privacy information.2024-09-2413 minThe ZoneThe ZoneMore Chiefs vs Falcons & Josh Keiser on Royals, 9/23/24We continue to talk about the Chiefs win vs the Falcons last night in The Zone with Jason Anderson, Sterling Holmes & Producer Dylan Michaels and we hear from Rashee Rice and Patrick Mahomes before we talk to Josh Keiser of One Royal Way Podcast on KCSN to change the mojo around a struggling team trying to keep their playoff spot from the Detroit TigersSee omnystudio.com/listener for privacy information.2024-09-2346 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetSummer Sourcing Series RecapAs the summer comes to a close this weekend, Patrick reflects on the Summer Sourcing Series webinars that Heart on Main Street conducted this summer. Through the webinar series, they explored how retailers can find products for their stores by attending trade shows, working with a local sales rep, and using an online marketplace like Faire.com. All have pros and cons, advantages and disadvantages based on your unique situation. Register for upcoming webinars: https://www.heartonmainstreet.org/upcoming-webinars 2024-09-1919 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetFaire.com- A Wholesale Solution for Independent RetailersHeart on Main Street's Summer Sourcing Series concludes with a discussion with Faire.com. Learn more about Faire Wholesale - a marketplace focused on helping independent retailers simplify the way they find, finance, and manage unique inventory from around the world.   Hear about their mission, learn more about their marketplace and financial benefits, and discover some great brands, too2024-09-1258 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Bishop Arts District - Dallas, TXIn this episode, we go out on the road to explore a fun and vibrant arts community within Dallas, the Bishop Arts District. I saw artwork that made this area unique and worth exploring. I met with great retailers whose stores fit so well with the community and culture of the neighborhood. And I ate some pretty good food. While in Dallas, I also had the opportunity to interview Deavon Moore, the owner of DLM Supply, and David Spence, the owner of Good Space, a company transforming Bishop Arts District and making it the wonderful community it is today.2024-08-2258 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetShop Talk: Live from Ely, MNOur Shop Talk series continues with a little twist. Patrick travels to Ely, MN, to meet in person with Kara Polyner, the owner of the Ely Mercantile! We discuss how she fared through the latter half of Ely's busy season with their Blueberry Arts Festival and the All-Class Reunion to celebrate the local high school's 100th anniversary. These events brought tens of thousands of people (and potential shoppers) to the town of Ely.2024-08-1531 minInside Gift & HomeInside Gift & HomeHeart On Main Street with Patrick KeiserDo you have a heart for supporting local retailers? Well, Patrick Keiser does. Patrick Keiser is the Founder and Executive Director of Heart on Main Street. In this special episode of Inside Gift & Home recorded during the summer Atlanta Market, you will get to hear from him about the organization he founded to help support local retailers across the country. In 2021, he conceptualized the idea of bringing together the efforts of companies and organizations that relied on Main Street businesses to provide more tools, resources, and education to retailers across the country. With the belief that by combining the...2024-08-1317 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday- Downers Grove, ILExplore the town and independent retailers of Downers Grove, which underwent a significant renovation in 2001 to attract more people and businesses and build a better downtown community. In this episode, we discuss what Downers Grove accomplished in its renovation project and how this has helped improve downtown businesses. We also talk about four retailers: Happy Dog Barkery, My Special Toy Store, Adorn 512, and Evelyn Jane. https://www.heartonmainstreet.org/2024-08-0829 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetLeveraging Relationship with Sales RepsVendor sales reps provide much more to the retail business than catalogs. They can inform you about what they're seeing in the field, exclusive deals, and knowledge and insights to help your business grow. I spoke with Adam Schrier of Creative Co-Op, Angela Schmook of Road Runners, Brian Schroeder of Creative Brands, and Majda Rensberger of OneCoast about how they view the role of sales reps in today's wholesale marketplace, how relationships with sales helps can impact your store, and the role of the sales rep of the future. Heart on Main Street: https://www.heartonmainstreet.org/2024-08-0154 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Sturgeon Bay, WICome explore the gem of Door County Wisconsin: Sturgeon Bay. We highlight the brilliant retail stores around downtown, and what they're doing to help stand out amongst the crowd. Filled with longevity and love, these stores serve their community in unique ways to bring together the town of Sturgeon Bay. We look at a kitchen store, apparel shop, quilting store, bookstore, and children's stores along the way. And, of course, we talk about the fish on the street. https://www.heartonmainstreet.org/2024-07-2526 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetShop Talk: The Ely Mercantile Enters Busy SeasonIn this episode, we talk about what Heart on Main Street has planned for Independent Retailer Month, including a donation that we made to The Mix Mercantile in Sulphur, OK. We also catch up with our friend, Kara Polyner, the owner of the Ely Mercantile in Ely, MN. Since we last spoke, Ely has entered into its busy season, and The Ely Mercantile has seen a significant growth in traffic. We talked with Kara about her learnings, the surprises, and what she plans to do differently next summer based on what she has experienced so far.2024-07-1133 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Estes Park, COWe recently visited Estes Park, CO, as part of our Main Street Monday series. This is a beautiful part of the country that has a fantastic independent retail scene, in part because the history of the town has prioritized a focus on its community. The area has seen devastating natural disaster that has only made Estes Park more resilient and more apt to supporting each other's growth. Come explore Estes Park and learn what makes it so special.https://www.heartonmainstreet.org/2024-07-0418 minRooted in RetailRooted in RetailHow Retailers Can Use AI to Save Time and Money with Crystal Vilkaitis and Patrick KeiserIf you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to share an exclusive webinar replay hosted by Patrick Keiser!Patrick is from Heart on Main Street, an incredible nonprofit dedicated to helping independent retailers thrive in their local communities. Heart on Main Street hosts a monthly webinar series that brings together independent retailers and community organizations with top industry experts to share insights and strategies for business growth....2024-06-301h 02Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Lincoln, ILCome explore the first US town named after Abraham Lincoln! I was invited to this town by one of its wonderful store owners and not only learned much about the town of Lincoln but also saw first-hand how a group of business owners worked together to make their downtown a better place. Donate to help retailers affected by natural disasters: https://www.heartonmainstreet.org/donateShop Heart on Main Street products: https://www.heartonmainstreet.org/shop2024-06-2724 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetUnlocking the Magic of Trade ShowsHeart on Main Street's Summer Sourcing Series kicks off with a panel discussion about the importance of attending trade shows this summer! Hear from retailers and representatives of Dallas Market Center and AndMore (formerly International Market Centers) about why summer trade shows are so crucial for your business and how to make a plan to get the most out of your time at the market. https://www.heartonmainstreet.org/https://www.heartonmainstreet.org/upcoming-webinars2024-06-131h 04Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Noblesville, INIt was eclipse day when I visited Noblesville, IN, and the atmosphere was incredible! Downtown Noblesville has vibrant retailers and unique shopping environments to meet the needs of all shoppers. And the community of retailers has banded together to ensure that everyone's experience in Noblesville is a positive one. https://www.heartonmainstreet.org/https://www.heartonmainstreet.org/main-street-monday2024-06-0618 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetHow Retailers Can Utilize AI to Make Their Lives Easier with Crystal Vilkaitis of Crystal MediaSince it burst onto the scene over the last couple of years, AI has been positioned as a force that can completely change our lives. Yet, most people are still figuring out what AI is and how to incorporate it into their work. For retailers, the potential uses for AI are limitless, but they need to know where to start to take advantage of the possibilities. Crystal Vilkaitis of Crystal Media joins the Main Street Matters webinar to discuss how AI can help make retailers' lives easier! https://www.heartonmainstreet.org/https://www.crystalmediaco.com/2024-05-301h 02Main Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Waukon, IAJoin us as we explore the resurgent downtown area of Waukon, IA. Located in the Driftless, Waukon is an extraordinary setting that has seen local residents invest in over the last decade. I met with new retailers to see how they're reshaping the town of Waukon, and I interviewed Valeria Reinke the Director of Economic Development in the county to find out what makes Waukon a thriving Main Street community.  Heart on Main Street Website: https://www.heartonmainstreet.org/Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars2024-05-1652 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetShop Talk: Journey of a New Retailer Episode 3 Finances and Social MediaWe resume our conversation with Kara Polyner of Ely Mercantile as Ely, MN, begins its busy season. In this episode, we discuss how Kara has structured her finances to keep everything aligned and the beginning of her social media journey! If you'd like to contact Kara to offer advice or well-wishes, her email address is kara@elymercantile.comYou can also check out her store online at:https://elymercantile.com/https://www.facebook.com/ElyMercantileCohttps://www.instagram.com/elymercantile/2024-05-0941 minMain Street Matters by Heart on Main StreetMain Street Matters by Heart on Main StreetMain Street Monday: Franklin, TNIn this episode, we discuss some of the great information shared at the EVOVLE 2024 conference in Denver, CO, and then head out on the road to visit the town of Franklin, TN. Downtown Franklin is nicknamed "America's Favorite Main Street District," so we explore the area, highlight some of its wonderful retail stores, and see what makes it so great. Heart on Main Street is also raising money for retailers who have been impacted by the recent tornadoes throughout the central part of the US. if you'd like to donate to help these retailers please visit https...2024-05-0320 minThe Retail WhoreThe Retail WhoreEP 149: A BIG HEART FOR RETAIL WITH PATRICK KEISERThis week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.Patrick Keiser is the Founder and Executive Director of the nonprofit Heart on Main Street. Following a career as a high school educator, Patrick entered the wholesale industry in 2016 with a passion for making a difference in communities. After several years of learning within the wholesale industry, Patrick believed he could be doing more to help independent retailers. In 2021, he conceptualized the idea of bringing together th...2024-05-0143 min