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Patrick Keiser

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Main Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetProfit First for Main Street-Episode 1Ever had a week where the store was genuinely busy… but the bank account still felt empty? You’re not alone. In this first episode of our Profit First series, Patrick Keiser introduces a simple but powerful shift for independent retailers: profit can’t be what’s left over. Too many mom-and-pop store owners run their business on hope—hoping there will be money “later” after bills, inventory, and surprises are paid. But “later” rarely comes. This episode breaks down why the traditional formula (Sales – Expenses = Profit) sets Main Street businesses up to feel constantly behind, even when sales are stron...
2026-02-0516 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- The Value ConversationAfter nine episodes exploring the strategy, psychology, and practice of pricing, this final episode of our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing brings everything home. In The Value Conversation, Patrick Keiser ties together the full journey — from setting value-based prices to communicating confidently, managing promotions, and maintaining pricing integrity — and shows how it all becomes meaningful through the everyday conversations you have with your customers.As Nagle reminds us: “Pricing strategy becomes reality through the conversations we create and the experiences that reinforce them.”In this concluding episode, y...
2025-11-2720 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 51: Strategy and Tactics of Pricing- The Value ConversationAfter nine episodes exploring the strategy, psychology, and practice of pricing, this final episode of our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing brings everything home. In The Value Conversation, Patrick Keiser ties together the full journey — from setting value-based prices to communicating confidently, managing promotions, and maintaining pricing integrity — and shows how it all becomes meaningful through the everyday conversations you have with your customers. As Nagle reminds us: “Pricing strategy becomes reality through the conversations we create and the experiences that reinforce them.” In this concluding episode, y...
2025-11-2720 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 50: Strategy and Tactics of Pricing- Creating Price IntegrityConsistency builds trust — and trust builds long-term customers. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into the often-overlooked foundation of a healthy pricing strategy: integrity. As Nagle writes: “Consistency in pricing signals consistency in value.” This episode explores how pricing integrity shapes customer perception, loyalty, and confidence — and why even small inconsistencies can quietly erode the trust that independent retailers work so hard to build. You’ll learn: What pricing...
2025-11-2523 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Creating Price IntegrityConsistency builds trust — and trust builds long-term customers. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into the often-overlooked foundation of a healthy pricing strategy: integrity.As Nagle writes: “Consistency in pricing signals consistency in value.”This episode explores how pricing integrity shapes customer perception, loyalty, and confidence — and why even small inconsistencies can quietly erode the trust that independent retailers work so hard to build.You’ll learn: What pricing...
2025-11-2523 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Purposeful PromotionsSales and discounts can bring people in the door — but they can also quietly eat away at your profits and your brand. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a practical look at how to design promotions that drive results without eroding your value.As Nagle reminds us: “Discounts should reinforce value, not replace it.”In this episode, you’ll learn: Why random discounts train customers to wait for sales — and how to stop the cycle The fi...
2025-11-0612 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 49: Strategy and Tactics of Pricing- Purposeful PromotionsSales and discounts can bring people in the door — but they can also quietly eat away at your profits and your brand. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a practical look at how to design promotions that drive results without eroding your value. As Nagle reminds us: “Discounts should reinforce value, not replace it.” In this episode, you’ll learn: Why random discounts train customers to wait for sales — and how to stop the cycle The fi...
2025-11-0612 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Communication Value with ConfidenceCustomers don’t automatically see your value — you have to show it. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a focus on one of the most important — and often overlooked — parts of pricing strategy: how to communicate your worth clearly, consistently, and confidently.As Nagle writes: “Value must be perceived to be realized.”In this episode, you’ll learn: Why even great products and service can go unnoticed without strong communication How to express value without sounding...
2025-11-0312 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 48: Strategy and Tactics of Pricing- Communication Value with ConfidenceCustomers don’t automatically see your value — you have to show it. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a focus on one of the most important — and often overlooked — parts of pricing strategy: how to communicate your worth clearly, consistently, and confidently. As Nagle writes: “Value must be perceived to be realized.” In this episode, you’ll learn: Why even great products and service can go unnoticed without strong communication How to express value without sounding...
2025-11-0312 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Compete on Value, Not PriceBig-box stores and online giants can always go lower — but independent retailers can always go better.In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with one of the most important topics in retail: how to win customers without racing to the bottom.As Nagle reminds us: “Competing on price alone is a strategy for those who cannot compete on value.”In this episode, you’ll learn: Why lowering prices rarely leads to loyalty or profit How to ide...
2025-10-3011 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 47: Strategy and Tactics of Pricing- Compete on Value, Not PriceBig-box stores and online giants can always go lower — but independent retailers can always go better. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with one of the most important topics in retail: how to win customers without racing to the bottom. As Nagle reminds us: “Competing on price alone is a strategy for those who cannot compete on value.” In this episode, you’ll learn: Why lowering prices rarely leads to loyalty or profit How to ide...
2025-10-3011 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Price Structures that WorkThe right price isn’t just a number — it’s a design. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into how price structure shapes customer choice.As Nagle writes: “A good price structure turns the art of selling into the science of choice.”In this episode, you’ll learn: Why the way you present prices matters as much as the price itself How to build tiers, bundles, and versions that fit your customers and...
2025-10-2714 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 46: Strategy and Tactics of Pricing- Price Structures that WorkThe right price isn’t just a number — it’s a design. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into how price structure shapes customer choice. As Nagle writes: “A good price structure turns the art of selling into the science of choice.” In this episode, you’ll learn: Why the way you present prices matters as much as the price itself How to build tiers, bundles, and versions that fit your customers and...
2025-10-2714 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Pricing PsychologyWhy do some prices feel right while others trigger hesitation? In this episode of Main Street Matters, Patrick Keiser explores one of the most fascinating and practical parts of pricing strategy: the psychology behind how customers perceive value.As Thomas Nagle writes in The Strategy and Tactics of Pricing, “Customers do not perceive prices as numbers; they perceive them as cues about value.”In this episode, you’ll learn: Why customer perception matters more than the number itself The key psychological principles behind price perception, from anchoring and charm pricing to the decoy effect How di...
2025-10-2313 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 45: Strategy and Tactics of Pricing- Pricing PsychologyWhy do some prices feel right while others trigger hesitation? In this episode of Main Street Matters, Patrick Keiser explores one of the most fascinating and practical parts of pricing strategy: the psychology behind how customers perceive value. As Thomas Nagle writes in The Strategy and Tactics of Pricing, “Customers do not perceive prices as numbers; they perceive them as cues about value.” In this episode, you’ll learn: Why customer perception matters more than the number itself The key psychological principles behind price perception, from anchoring and charm pricing to the decoy effect How di...
2025-10-2313 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing-Know Thy Customer: Pricing for Different Customer SegmentsNot all customers are created equal — and they shouldn’t all pay the same price. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into customer segmentation — the key to understanding who truly values your products, services, and experience.As Nagle writes: “Value is always specific to a particular segment of customers.”In this episode, you’ll learn: Why treating every customer the same is costing you profit and loyalty The five common retail segments — fro...
2025-10-1324 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 44: Strategy and Tactics of Pricing-Know Thy Customer: Pricing for Different Customer SegmentsNot all customers are created equal — and they shouldn’t all pay the same price. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into customer segmentation — the key to understanding who truly values your products, services, and experience. As Nagle writes: “Value is always specific to a particular segment of customers.” In this episode, you’ll learn: Why treating every customer the same is costing you profit and loyalty The five common retail segments — fro...
2025-10-1324 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 43: Strategy and Tactics of Pricing- Value-Based Pricing: Why Cost-Plus Misses the MarkMost independent retailers set prices the same old way — take the cost, add a markup, and hope for the best. But what if that approach is quietly costing you money? In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into value-based pricing — the method that starts with your customer, not your calculator. As Nagle explains: “The right price is one that reflects the value delivered to the customer, not simply the seller’s cost.” In this episode...
2025-10-0919 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- Value-Based Pricing: Why Cost-Plus Misses the MarkMost independent retailers set prices the same old way — take the cost, add a markup, and hope for the best. But what if that approach is quietly costing you money? In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into value-based pricing — the method that starts with your customer, not your calculator.As Nagle explains: “The right price is one that reflects the value delivered to the customer, not simply the seller’s cost.”In this episode...
2025-10-0919 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 42: Strategy and Tactics of Pricing- The Hidden Power of PricingIndependent retailers often focus on cutting costs or boosting sales — but the fastest way to improve profitability is through smarter pricing. In this kickoff to our new 10-part series based on The Strategy and Tactics of Pricing by Thomas Nagle, Patrick Keiser explains why even a small change in price can have a dramatic impact on the bottom line. As Nagle reminds us: “Pricing is the moment of truth — every dollar of revenue is the result of a pricing decision.” In this episode, you’ll learn: Why a 1% price change can deliver more profi...
2025-10-0612 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetStrategy and Tactics of Pricing- The Hidden Power of PricingIndependent retailers often focus on cutting costs or boosting sales — but the fastest way to improve profitability is through smarter pricing. In this kickoff to our new 10-part series based on The Strategy and Tactics of Pricing by Thomas Nagle, Patrick Keiser explains why even a small change in price can have a dramatic impact on the bottom line.As Nagle reminds us: “Pricing is the moment of truth — every dollar of revenue is the result of a pricing decision.”In this episode, you’ll learn: Why a 1% price change can deliver more profi...
2025-10-0612 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 39: Duct Tape Marketing- The Marketing System MindsetIndependent retailers don’t fail because they lack effort — they fail because marketing feels random, overwhelming, and inconsistent. In this final episode of our Duct Tape Marketing series, Patrick Keiser ties everything together and shows how to adopt the marketing system mindset that turns one-off tactics into a steady, sustainable process. Marketing isn’t about doing everything. It’s about doing the right things consistently. As John Jantsch reminds us: “Marketing is a system, not an event.” In this episode, you’ll learn: Why most retailers struggle to keep up with marketing The five princ...
2025-09-2517 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- The Marketing System MindsetIndependent retailers don’t fail because they lack effort — they fail because marketing feels random, overwhelming, and inconsistent. In this final episode of our Duct Tape Marketing series, Patrick Keiser ties everything together and shows how to adopt the marketing system mindset that turns one-off tactics into a steady, sustainable process.Marketing isn’t about doing everything. It’s about doing the right things consistently. As John Jantsch reminds us: “Marketing is a system, not an event.”In this episode, you’ll learn: Why most retailers struggle to keep up with marketing The five princ...
2025-09-2517 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing-Measuring What Matters: Metrics for RetailersMost independent retailers don’t fail because they lack effort — they fail because they’re flying blind. Without tracking the right numbers, you can’t know what’s working, what’s wasting money, or where to focus your energy. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on simple metrics that make a big difference.As Jantsch reminds us: “What you measure becomes your focus. What you ignore gets lost.”In this episode, you’ll learn: Why measurement matter...
2025-09-2214 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 38: Duct Tape Marketing-Measuring What Matters: Metrics for RetailersMost independent retailers don’t fail because they lack effort — they fail because they’re flying blind. Without tracking the right numbers, you can’t know what’s working, what’s wasting money, or where to focus your energy. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on simple metrics that make a big difference. As Jantsch reminds us: “What you measure becomes your focus. What you ignore gets lost.” In this episode, you’ll learn: Why measurement matter...
2025-09-2214 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- Growing Through CollaborationIndependent retailers don’t have to do it all alone. In fact, some of the most effective growth strategies come from teaming up with other businesses and organizations. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on the power of partnerships.Partnerships allow you to borrow credibility, reach new customers, and create memorable experiences that big-box competitors can’t match. As Jantsch reminds us: “Collaboration is the small business secret weapon.”In this episode, you’ll learn: Why partnerships multiply y...
2025-09-1820 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 37: Duct Tape Marketing- Growing Through CollaborationIndependent retailers don’t have to do it all alone. In fact, some of the most effective growth strategies come from teaming up with other businesses and organizations. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on the power of partnerships. Partnerships allow you to borrow credibility, reach new customers, and create memorable experiences that big-box competitors can’t match. As Jantsch reminds us: “Collaboration is the small business secret weapon.” In this episode, you’ll learn: Why partnerships multiply y...
2025-09-1820 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 36: Duct Tape Marketing- Consistency Beat Chaos: Creating Your Marketing CalendarMost independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity. Instead of scrambling to promote holidays, rushing last-minute social media posts, or missing out on local events, a simple calendar helps you plan ahead and stay consistent. As Jantsch reminds us: “Consistency builds momentum. Chaos kills it.” In this episode, you’ll learn: Why consistency is the f...
2025-09-1514 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- Consistency Beat Chaos: Creating Your Marketing CalendarMost independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity.Instead of scrambling to promote holidays, rushing last-minute social media posts, or missing out on local events, a simple calendar helps you plan ahead and stay consistent. As Jantsch reminds us: “Consistency builds momentum. Chaos kills it.”In this episode, you’ll learn: Why consistency is the f...
2025-09-1514 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- Referrals on Purpose: Creating a System for Word-of-MouthEvery retailer loves referrals — but few have a system to generate them consistently. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into the referral stage of the Marketing Hourglass.Referrals are the most powerful form of marketing because trust is already built in. Referred customers spend more, stay longer, and become loyal advocates. But as Jantsch reminds us: “Every business gets referrals. The problem is, they don’t get them on purpose.”In this episode, you’ll learn: Why referrals are so val...
2025-09-1116 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 35: Duct Tape Marketing- Referrals on Purpose: Creating a System for Word-of-MouthEvery retailer loves referrals — but few have a system to generate them consistently. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into the referral stage of the Marketing Hourglass. Referrals are the most powerful form of marketing because trust is already built in. Referred customers spend more, stay longer, and become loyal advocates. But as Jantsch reminds us: “Every business gets referrals. The problem is, they don’t get them on purpose.” In this episode, you’ll learn: Why referrals are so val...
2025-09-1116 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- Your Digital Storefront: Building a Total Online PresenceFor most customers, the first impression of your retail store doesn’t happen on Main Street — it happens online. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on building a total online presence.Your digital storefront is as important as your physical one. Customers are Googling your business, checking reviews, scrolling through social media, and reading your emails before they ever step inside. If your online presence is weak, you risk losing them before they even find you.In this episode, you’ll lea...
2025-09-0820 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 34: Duct Tape Marketing- Your Digital Storefront: Building a Total Online PresenceFor most customers, the first impression of your retail store doesn’t happen on Main Street — it happens online. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on building a total online presence. Your digital storefront is as important as your physical one. Customers are Googling your business, checking reviews, scrolling through social media, and reading your emails before they ever step inside. If your online presence is weak, you risk losing them before they even find you. In this episode, you’ll lea...
2025-09-0820 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tap Marketing-Trust Builders: Using Content to Win HeartsTrust is the currency of retail. Without it, your marketing falls flat and your sales stall. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into how content marketing builds trust for independent retailers.Content isn’t just about blogging or chasing the latest social media trend. It’s about creating simple, authentic communication that educates, inspires, and connects with your ideal customers. As Jantsch reminds us: “People trust people who educate them.”In this episode, you’ll learn: Why content is the bac...
2025-09-0418 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 33: Duct Tap Marketing-Trust Builders: Using Content to Win HeartsTrust is the currency of retail. Without it, your marketing falls flat and your sales stall. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into how content marketing builds trust for independent retailers. Content isn’t just about blogging or chasing the latest social media trend. It’s about creating simple, authentic communication that educates, inspires, and connects with your ideal customers. As Jantsch reminds us: “People trust people who educate them.” In this episode, you’ll learn: Why content is the bac...
2025-09-0418 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 32: Duct Tape Marketing-Crafting a Talking Logo to Stand Out Among the CrowdIn a crowded marketplace, sameness is death. If your independent retail store looks and sounds just like everyone else, customers have no reason to choose you. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on differentiation, specifically, how to craft your talking logo. A talking logo isn’t your graphic logo or a catchy jingle. It’s a short, memorable phrase that communicates your difference and positions your business in the mind of your ideal customer. As Jantsch says, “If you can’t quickly communica...
2025-09-0114 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing-Crafting a Talking Logo to Stand Out Among the CrowdIn a crowded marketplace, sameness is death. If your independent retail store looks and sounds just like everyone else, customers have no reason to choose you. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on differentiation, specifically, how to craft your talking logo.A talking logo isn’t your graphic logo or a catchy jingle. It’s a short, memorable phrase that communicates your difference and positions your business in the mind of your ideal customer. As Jantsch says, “If you can’t quickly communica...
2025-09-0114 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 31: Duct Tape Marketing- Your Perfect CustomerIndependent retailers often say, “Everyone is my customer.” But in reality, trying to appeal to everyone means you end up connecting with no one. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch and explains why defining your ideal customer profile is the single most important step in creating a successful retail marketing strategy. You’ll learn: Why the traditional “everyone is my customer” mindset hurts small businesses How to create a clear Ideal Customer Profile with demographics, psychographics, buying behavior, and pain points Simple ways independent retailers...
2025-08-2814 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- Your Perfect CustomerIndependent retailers often say, “Everyone is my customer.” But in reality, trying to appeal to everyone means you end up connecting with no one. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch and explains why defining your ideal customer profile is the single most important step in creating a successful retail marketing strategy.You’ll learn: Why the traditional “everyone is my customer” mindset hurts small businesses How to create a clear Ideal Customer Profile with demographics, psychographics, buying behavior, and pain points Simple ways independent retailers...
2025-08-2814 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 30: Duct Tape Marketing- Laying the Foundation through the Marketing HourglassIndependent retailers need more than one-time sales; they need loyal customers who come back again and again. In this kickoff to our Duct Tape Marketing podcast series, host Patrick Keiser introduces John Jantsch’s powerful Marketing Hourglass framework (Know, Like, Trust, Try, Buy, Repeat, Refer) and shows how it applies to small businesses and Main Street retailers. In this episode, you’ll learn: Why the traditional sales funnel doesn’t work for independent retailers How to build a customer journey that creates repeat sales and word-of-mouth referrals The seven stages of the Marketing Hourglass explained with exampl...
2025-08-2513 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetDuct Tape Marketing- Laying the Foundation through the Marketing HourglassIndependent retailers need more than one-time sales; they need loyal customers who come back again and again. In this kickoff to our Duct Tape Marketing podcast series, host Patrick Keiser introduces John Jantsch’s powerful Marketing Hourglass framework (Know, Like, Trust, Try, Buy, Repeat, Refer) and shows how it applies to small businesses and Main Street retailers.In this episode, you’ll learn: Why the traditional sales funnel doesn’t work for independent retailers How to build a customer journey that creates repeat sales and word-of-mouth referrals The seven stages of the Marketing Hourglass explained with exampl...
2025-08-2513 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 29: Looking Back on Our Asheville RebuildLast week, Heart on Main Street traveled to Asheville, NC, to help a community rebuild following last year's devastation caused by Hurricane Helene. Host Patrick Keiser, tells the story of three stores that were affected by the hurricane and the flooding that ensued: Second Gear, which had been located in the River Arts District, Diamond Brand Outdoors, which lost its manufacturing center and inventory, and Dogwood Darlings, which is still in the process of recovery in the Biltmore Village area. In addition to making donations to these retailers, Keiser talks about the newest initiative of Heart on Main...
2025-08-2130 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetLooking Back on Our Asheville RebuildLast week, Heart on Main Street traveled to Asheville, NC, to help a community rebuild following last year's devastation caused by Hurricane Helene. Host Patrick Keiser, tells the story of three stores that were affected by the hurricane and the flooding that ensued: Second Gear, which had been located in the River Arts District, Diamond Brand Outdoors, which lost its manufacturing center and inventory, and Dogwood Darlings, which is still in the process of recovery in the Biltmore Village area. In addition to making donations to these retailers, Keiser talks about the newest initiative of Heart on Main...
2025-08-2130 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 28: After the Storm: Stories of Recovery and Rebuilding in the Wake of a Natural DisasterIn this episode, host Patrick Keiser talks with three retailers who have been through traumatic experiences and seen the devastation of their stores at the hands of natural disasters. Andrea Morris of Brickwood Boutique in Temple, TX, Anita Cereceda of The Islander in Fort Myers Beach, FL, and Christy Morris of Mix Mercantile in Sulphur, OK, all share their emotional stories of going from loss to rebirth in the midst of tragedy. They share their experiences and strategies with retailers facing similar challenges. From fighting with insurance companies to warding off looters, their powerful stories provide inspiration for all...
2025-08-181h 11Main Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetAfter the Storm: Stories of Recovery and Rebuilding in the Wake of a Natural DisasterIn this episode, host Patrick Keiser talks with three retailers who have been through traumatic experiences and seen the devastation of their stores at the hands of natural disasters. Andrea Morris of Brickwood Boutique in Temple, TX, Anita Cereceda of The Islander in Fort Myers Beach, FL, and Christy Morris of Mix Mercantile in Sulphur, OK, all share their emotional stories of going from loss to rebirth in the midst of tragedy. They share their experiences and strategies with retailers facing similar challenges. From fighting with insurance companies to warding off looters, their powerful stories provide inspiration for all...
2025-08-181h 11Main Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 26: Why We Buy- The Art of AdjacencyIn this ninth installment of the Why We Buy Summer Book Club series, host Patrick Keiser explores one of Paco Underhill’s most powerful retail strategies: the Art of Adjacency. It’s the science — and art — of placing complementary products together to spark more sales. Forget fighting over “prime” display space; cross-merchandising the right way can transform ordinary shopping moments into higher-ticket purchases. Patrick shares real-world examples, from pairing apparel with accessories to creating lifestyle displays that inspire customers to buy into a feeling rather than a single product. You’ll learn how to position add-ons throug...
2025-08-1115 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy- The Art of AdjacencyIn this ninth installment of the Why We Buy Summer Book Club series, host Patrick Keiser explores one of Paco Underhill’s most powerful retail strategies: the Art of Adjacency. It’s the science — and art — of placing complementary products together to spark more sales. Forget fighting over “prime” display space; cross-merchandising the right way can transform ordinary shopping moments into higher-ticket purchases.Patrick shares real-world examples, from pairing apparel with accessories to creating lifestyle displays that inspire customers to buy into a feeling rather than a single product. You’ll learn how to position add-ons throug...
2025-08-1115 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 25: Why We Buy- Dressing Room DecisionsIn this eye-opening installment of the Why We Buy Summer Book Club series, host Patrick Keiser dives into one of the most overlooked but critically important areas of a retail store: the dressing room. Based on insights from Paco Underhill’s retail classic Why We Buy, this episode unpacks why fitting rooms aren’t just changing spaces — they’re conversion machines. Patrick explores the psychology of the dressing room experience and offers actionable ideas for independent retailers looking to boost sales without a major renovation. From lighting and mirrors to comfort, privacy, and customer service, every de...
2025-08-0713 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy- Dressing Room DecisionsIn this eye-opening installment of the Why We Buy Summer Book Club series, host Patrick Keiser dives into one of the most overlooked but critically important areas of a retail store: the dressing room. Based on insights from Paco Underhill’s retail classic Why We Buy, this episode unpacks why fitting rooms aren’t just changing spaces — they’re conversion machines.Patrick explores the psychology of the dressing room experience and offers actionable ideas for independent retailers looking to boost sales without a major renovation. From lighting and mirrors to comfort, privacy, and customer service, every de...
2025-08-0713 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 24: Why We Buy-Sign, Sign, Everywhere a Sign!In this episode of Main Street Matters, we turn our attention to one of the most overlooked tools in your retail arsenal: signage. As part of our Why We Buy Summer Book Club series, host Patrick Keiser breaks down why great signs do more than inform — they guide, persuade, and create memorable in-store experiences. Drawing from Paco Underhill’s classic retail research, Patrick explores how signs influence customer behavior, the psychological patterns behind reading (or ignoring) signs, and why placement, font, tone, and branding matter more than you think. ✅ In this episod...
2025-08-0413 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy-Sign, Sign, Everywhere a Sign!In this episode of Main Street Matters, we turn our attention to one of the most overlooked tools in your retail arsenal: signage. As part of our Why We Buy Summer Book Club series, host Patrick Keiser breaks down why great signs do more than inform — they guide, persuade, and create memorable in-store experiences.Drawing from Paco Underhill’s classic retail research, Patrick explores how signs influence customer behavior, the psychological patterns behind reading (or ignoring) signs, and why placement, font, tone, and branding matter more than you think.✅ In this episod...
2025-08-0413 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 23: Why We Buy- Designing for EveryoneIn this sixth installment of our Why We Buy Summer Book Club series, host Patrick Keiser takes a thoughtful look at how age and physical ability shape the way customers shop — and what retailers can do to make their stores more accessible, inclusive, and profitable. Drawing on key insights from Paco Underhill’s classic Why We Buy, Patrick explores the realities of designing retail environments that meet the needs of older shoppers, customers with limited mobility, and even the littlest consumers — kids. From product placement and visibility to shelf height and signage, this episode is filled...
2025-07-3117 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy- Designing for EveryoneIn this sixth installment of our Why We Buy Summer Book Club series, host Patrick Keiser takes a thoughtful look at how age and physical ability shape the way customers shop — and what retailers can do to make their stores more accessible, inclusive, and profitable.Drawing on key insights from Paco Underhill’s classic Why We Buy, Patrick explores the realities of designing retail environments that meet the needs of older shoppers, customers with limited mobility, and even the littlest consumers — kids. From product placement and visibility to shelf height and signage, this episode is filled...
2025-07-3117 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 22: Why We Buy- Sensing Retail SuccessWhat if you could increase impulse purchases just by letting customers touch, smell, hear, or even taste your products? In this fifth installment of our Why We Buy Summer Book Club series, host Patrick Keiser dives deep into how sensory engagement drives buying behavior — and why independent retailers need to think beyond sight alone. Drawing inspiration from Paco Underhill’s research, Patrick breaks down each of the five senses and shows how they influence the in-store experience. From music that sets the mood, to signage and mirrors that slow shoppers down, to the irresistible pull of s...
2025-07-2817 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy- Sensing Retail SuccessWhat if you could increase impulse purchases just by letting customers touch, smell, hear, or even taste your products? In this fifth installment of our Why We Buy Summer Book Club series, host Patrick Keiser dives deep into how sensory engagement drives buying behavior — and why independent retailers need to think beyond sight alone.Drawing inspiration from Paco Underhill’s research, Patrick breaks down each of the five senses and shows how they influence the in-store experience. From music that sets the mood, to signage and mirrors that slow shoppers down, to the irresistible pull of s...
2025-07-2817 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy: Creatures of ComfortIn Part 4 of our Why We Buy Summer Book Club series, host Patrick Keiser digs into a powerful truth from Paco Underhill’s retail research: the more comfortable customers feel in your store, the longer they’ll stay — and the more they’ll spend.This episode explores how comfort influences customer behavior and sales, from reducing congestion to providing seating and shopping baskets. Patrick unpacks real-world insights on the dreaded “butt-brush effect,” personal space, traffic flow, and how creating thoughtful, relaxed environments can turn browsers into buyers. You’ll hear stories, stats, and strategies to help you rethi...
2025-07-2414 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 21: Why We Buy: Creatures of ComfortIn Part 4 of our Why We Buy Summer Book Club series, host Patrick Keiser digs into a powerful truth from Paco Underhill’s retail research: the more comfortable customers feel in your store, the longer they’ll stay — and the more they’ll spend. This episode explores how comfort influences customer behavior and sales, from reducing congestion to providing seating and shopping baskets. Patrick unpacks real-world insights on the dreaded “butt-brush effect,” personal space, traffic flow, and how creating thoughtful, relaxed environments can turn browsers into buyers. You’ll hear stories, stats, and strategies to help you rethi...
2025-07-2414 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy: The Right PlacementIn this third episode of our Why We Buy Summer Book Club series, host Patrick Keiser explores one of the most iconic — and actionable — insights from Paco Underhill’s retail classic: shoppers almost always turn right. This subtle customer behavior holds big implications for your store’s layout, traffic flow, and product placement strategy.As Patrick walks us deeper into the shopper journey, he breaks down how customer movement tends to follow a predictable question mark pattern — and why the front right section of your store is often the most valuable real estate. You’ll hear example...
2025-07-2112 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 20: Why We Buy: The Right PlacementIn this third episode of our Why We Buy Summer Book Club series, host Patrick Keiser explores one of the most iconic — and actionable — insights from Paco Underhill’s retail classic: shoppers almost always turn right. This subtle customer behavior holds big implications for your store’s layout, traffic flow, and product placement strategy. As Patrick walks us deeper into the shopper journey, he breaks down how customer movement tends to follow a predictable question mark pattern — and why the front right section of your store is often the most valuable real estate. You’ll hear example...
2025-07-2112 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy: The Decompression ZoneIn this second installment of our Why We Buy Summer Book Club series, host Patrick Keiser unpacks one of the most overlooked yet critical parts of any retail space — the decompression zone. Based on insights from Paco Underhill’s seminal book, Why We Buy, this episode explores what happens in the first 5 to 10 feet inside your store and why it can make or break your customer’s shopping experience.Patrick explains why customers ignore products placed too close to the entrance, how the body and brain transition from the outside world into the shopping mindset, and wh...
2025-07-1713 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 19: Why We Buy: The Decompression ZoneIn this second installment of our Why We Buy Summer Book Club series, host Patrick Keiser unpacks one of the most overlooked yet critical parts of any retail space — the decompression zone. Based on insights from Paco Underhill’s seminal book, Why We Buy, this episode explores what happens in the first 5 to 10 feet inside your store and why it can make or break your customer’s shopping experience. Patrick explains why customers ignore products placed too close to the entrance, how the body and brain transition from the outside world into the shopping mindset, and wh...
2025-07-1713 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhy We Buy: The Store Experience Starts OutsideWelcome to the kickoff of our Main Street Matters Summer Book Club series! In this special edition of the podcast, host Patrick Keiser dives into the first takeaway from Paco Underhill’s retail classic Why We Buy. And it all begins… before your customer even walks in the door.This week’s episode explores how the outside of your store sets the tone for the inside experience. From signage and sidewalk engagement to scent, sound, and seating — Patrick breaks down actionable ways to draw people in, increase foot traffic, and create an inviting first impression. You’ll l...
2025-07-1420 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 18: Why We Buy: The Store Experience Starts OutsideWelcome to the kickoff of our Main Street Matters Summer Book Club series! In this special edition of the podcast, host Patrick Keiser dives into the first takeaway from Paco Underhill’s retail classic Why We Buy. And it all begins… before your customer even walks in the door. This week’s episode explores how the outside of your store sets the tone for the inside experience. From signage and sidewalk engagement to scent, sound, and seating — Patrick breaks down actionable ways to draw people in, increase foot traffic, and create an inviting first impression. You’ll l...
2025-07-1420 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 17: The Five Senses of Retail: Designing a Store That Customers FeelIn today’s episode of Main Street Matters, Patrick Keiser explores a game-changing idea: your store isn’t just a place to shop, it’s a full sensory experience. Customers don’t just buy with their wallets. They buy with their eyes, ears, hands, noses, and even taste buds. That’s why the most memorable retail spaces are those that engage all five senses. In this deep dive, you’ll discover how each sense contributes to an unforgettable customer experience and how small changes to your environment can build deeper emotional connections, increase dwell time, and drive sa...
2025-07-0715 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetThe Five Senses of Retail: Designing a Store That Customers FeelIn today’s episode of Main Street Matters, Patrick Keiser explores a game-changing idea: your store isn’t just a place to shop, it’s a full sensory experience. Customers don’t just buy with their wallets. They buy with their eyes, ears, hands, noses, and even taste buds. That’s why the most memorable retail spaces are those that engage all five senses.In this deep dive, you’ll discover how each sense contributes to an unforgettable customer experience and how small changes to your environment can build deeper emotional connections, increase dwell time, and drive sa...
2025-07-0715 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 16: All Things WhizBang and Bob Negen!Join host Patrick Keiser for a special episode of Main Street Matters as he sits down with Bob Negen, the respected founder and owner of Whizbang Retail Training. A seasoned retailer who built an incredibly successful business before launching another venture to teach other retailers, Bob has been a vital supporter of Heart on Main Street. In this insightful conversation, Bob shares his unique journey, starting with his very first retail endeavor, The Mackinaw Kite Company. He recounts how, with less than $3,000 in cash and no prior retail experience, he opened one of the world's first...
2025-06-3048 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetAll Things WhizBang and Bob Negen!Join host Patrick Keiser for a special episode of Main Street Matters as he sits down with Bob Negen, the respected founder and owner of Whizbang Retail Training. A seasoned retailer who built an incredibly successful business before launching another venture to teach other retailers, Bob has been a vital supporter of Heart on Main Street.In this insightful conversation, Bob shares his unique journey, starting with his very first retail endeavor, The Mackinaw Kite Company. He recounts how, with less than $3,000 in cash and no prior retail experience, he opened one of the world's first...
2025-06-3048 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 15: What Happens When Retailers Come Together: The Power of Community in Independent RetailIn this inspiring episode of Main Street Matters, host Patrick Keiser explores one of the most transformative forces in retail: community. Through real-life stories from Saratoga Springs, NY, to Lincoln, IL, Patrick highlights how independent retailers across the country are coming together to collaborate, support one another, and create thriving downtowns. You’ll learn why “community over competition” isn’t just a motto, it’s a strategy. Whether it’s co-hosting events, sharing staff, or simply offering a listening ear, small retailers are proving that unity builds strength, resilience, and growth. This episode...
2025-06-1619 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhat Happens When Retailers Come Together: The Power of Community in Independent RetailIn this inspiring episode of Main Street Matters, host Patrick Keiser explores one of the most transformative forces in retail: community. Through real-life stories from Saratoga Springs, NY, to Lincoln, IL, Patrick highlights how independent retailers across the country are coming together to collaborate, support one another, and create thriving downtowns.You’ll learn why “community over competition” isn’t just a motto, it’s a strategy. Whether it’s co-hosting events, sharing staff, or simply offering a listening ear, small retailers are proving that unity builds strength, resilience, and growth.This episode...
2025-06-1619 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 14: Retail That Gives Back: Building a Store With PurposeWhat if the secret to long-term retail success isn’t just found in your numbers, but in your values? In this inspiring and actionable episode of Main Street Matters, host Patrick Keiser explores how independent retailers across the country are building their businesses around generosity, connection, and purpose. You’ll hear stories of shop owners who’ve turned their stores into hubs of hope, from disaster recovery in North Carolina and Florida to community leadership in small-town Oklahoma. We also shine a spotlight on One Night One Heart, a special event coming...
2025-06-0915 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetRetail That Gives Back: Building a Store With PurposeWhat if the secret to long-term retail success isn’t just found in your numbers, but in your values?In this inspiring and actionable episode of Main Street Matters, host Patrick Keiser explores how independent retailers across the country are building their businesses around generosity, connection, and purpose. You’ll hear stories of shop owners who’ve turned their stores into hubs of hope, from disaster recovery in North Carolina and Florida to community leadership in small-town Oklahoma.We also shine a spotlight on One Night One Heart, a special event coming...
2025-06-0915 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 13: 5 SEO Mistakes Retailers Make — and How to Fix Them with Samantha ConnerIf you’ve ever felt like your store’s website isn’t getting the traffic it deserves, you’re not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them without hiring an agency or becoming a tech expert. From page titles and product descriptions to slow-loading images and Google Business Listings, Samantha walks through the missteps that quietly cost stores visibility and sales — and...
2025-06-0259 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main Street5 SEO Mistakes Retailers Make — and How to Fix Them with Samantha ConnerIf you’ve ever felt like your store’s website isn’t getting the traffic it deserves, you’re not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them without hiring an agency or becoming a tech expert.From page titles and product descriptions to slow-loading images and Google Business Listings, Samantha walks through the missteps that quietly cost stores visibility and sales — and...
2025-06-0259 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 12: Retail as a Relationship: Why Loyalty Starts with the Little ThingsIn a world dominated by big-box convenience and digital ads, what truly sets independent retailers apart? Relationships. In this heartfelt episode of Main Street Matters, host Patrick Keiser explores how genuine customer connections are built — not with marketing gimmicks, but with consistent, thoughtful, everyday moments. Drawing inspiration from Paco Underhill’s Why We Buy, Patrick unpacks how emotion, memory, and authenticity create lasting customer loyalty — and how small, human-centered actions can grow your business more than any algorithm. 💬 In this episode, you’ll learn: Why every purchase is part of a deeper pe...
2025-05-2611 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetRetail as a Relationship: Why Loyalty Starts with the Little ThingsIn a world dominated by big-box convenience and digital ads, what truly sets independent retailers apart? Relationships. In this heartfelt episode of Main Street Matters, host Patrick Keiser explores how genuine customer connections are built — not with marketing gimmicks, but with consistent, thoughtful, everyday moments.Drawing inspiration from Paco Underhill’s Why We Buy, Patrick unpacks how emotion, memory, and authenticity create lasting customer loyalty — and how small, human-centered actions can grow your business more than any algorithm.💬 In this episode, you’ll learn: Why every purchase is part of a deeper pe...
2025-05-2611 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 11: The 5-Minute Fix: Tiny Changes That Make a Big Retail ImpactWhat if five minutes could make your store more profitable, more welcoming, or more efficient? In this episode of Main Street Matters by Heart on Main Street, host Patrick Keiser shares five small but mighty changes you can make today to improve your retail business, no budget, no major overhaul, just quick wins with big potential. Drawing on insights from the retail classic Why We Buy by Paco Underhill, Patrick walks you through real, actionable ideas like moving a product to eye level, refreshing your front signage, or auditing a single online listing. These small...
2025-05-1915 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetThe 5-Minute Fix: Tiny Changes That Make a Big Retail ImpactWhat if five minutes could make your store more profitable, more welcoming, or more efficient? In this episode of Main Street Matters by Heart on Main Street, host Patrick Keiser shares five small but mighty changes you can make today to improve your retail business, no budget, no major overhaul, just quick wins with big potential.Drawing on insights from the retail classic Why We Buy by Paco Underhill, Patrick walks you through real, actionable ideas like moving a product to eye level, refreshing your front signage, or auditing a single online listing. These small...
2025-05-1915 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 10: Quick Wins to Improve Sales and Save Time with Daniel TadrosIn this conversation, Patrick Keiser speaks with Daniel Tadros, founder of 360 Retail Management, about strategies for independent retailers to improve sales and efficiency. They discuss the importance of optimizing POS systems, enhancing product listings for better SEO, and leveraging AI tools to streamline operations and improve customer service. Daniel emphasizes the need for retailers to adopt technology to stay competitive and prepare for the future of retail, which will focus on specialization and personalization. takeaways Retailers face challenges like inflation and order management. Optimizing POS systems can significantly improve efficiency. Integrating social media with...
2025-05-1232 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetQuick Wins to Improve Sales and Save Time with Daniel TadrosIn this conversation, Patrick Keiser speaks with Daniel Tadros, founder of 360 Retail Management, about strategies for independent retailers to improve sales and efficiency. They discuss the importance of optimizing POS systems, enhancing product listings for better SEO, and leveraging AI tools to streamline operations and improve customer service. Daniel emphasizes the need for retailers to adopt technology to stay competitive and prepare for the future of retail, which will focus on specialization and personalization.takeaways Retailers face challenges like inflation and order management. Optimizing POS systems can significantly improve efficiency. Integrating social media with...
2025-05-1232 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetMain Street Mythbusting: Debunking the Biggest Misconceptions in RetailIs Main Street retail really fading away? Are small businesses doomed to lose on price? In this bold and empowering episode of Main Street Matters, host Patrick Keiser busts four of the most common myths surrounding independent retail — and replaces them with the truth: Main Street is alive, evolving, and more important than ever.Using real stories, community insights, and on-the-ground experience, Patrick breaks down the misconceptions that hold retailers back and reminds us why small businesses are the heart of our towns and cities.🔥 In this episode, Patrick tackles: Why p...
2025-05-0512 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 9: Main Street Mythbusting: Debunking the Biggest Misconceptions in RetailIs Main Street retail really fading away? Are small businesses doomed to lose on price? In this bold and empowering episode of Main Street Matters, host Patrick Keiser busts four of the most common myths surrounding independent retail — and replaces them with the truth: Main Street is alive, evolving, and more important than ever. Using real stories, community insights, and on-the-ground experience, Patrick breaks down the misconceptions that hold retailers back and reminds us why small businesses are the heart of our towns and cities. 🔥 In this episode, Patrick tackles: Why p...
2025-05-0512 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetPicture Perfect: In-Store Photography Tips with Janzen TewLength: 58:38 Hosted by: Patrick Keiser, Heart on Main Street Guest: Janzen Tew, Photographer & Founder of Denim + Velvet📸 Episode Description: Want to take better photos of your store but don’t know where to start? In this actionable episode of Main Street Matters, we’re joined by retail photography expert Janzen Tew, founder of Denim + Velvet, for a crash course in creating beautiful, high-impact photos right from your sales floor — even with just your phone.Whether you're capturing product shots, window displays, or the vibe of your Main Street shop, thi...
2025-04-2858 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 8: Picture Perfect: In-Store Photography Tips with Janzen TewLength: 58:38 Hosted by: Patrick Keiser, Heart on Main Street Guest: Janzen Tew, Photographer & Founder of Denim + Velvet 📸 Episode Description: Want to take better photos of your store but don’t know where to start? In this actionable episode of Main Street Matters, we’re joined by retail photography expert Janzen Tew, founder of Denim + Velvet, for a crash course in creating beautiful, high-impact photos right from your sales floor — even with just your phone. Whether you're capturing product shots, window displays, or the vibe of your Main Street shop, thi...
2025-04-2858 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetTwo Stores, One Mission: Stories of Support in Western North CarolinaWhen disaster strikes, it doesn’t just damage buildings — it upends lives, disrupts communities, and tests the resilience of independent retailers. In this heartfelt episode of Main Street Matters, host Patrick Keiser travels to Western North Carolina to share the powerful stories of two retailers — J. Gabriel in Asheville and Willow Creek in Chimney Rock — who lost everything to natural disasters but found strength in their communities and support from the Heart on Main Street network.You'll hear firsthand accounts of loss, rebuilding, and hope from the store owners themselves, as well as the inspiring generosi...
2025-04-2121 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 7: Two Stores, One Mission: Stories of Support in Western North CarolinaWhen disaster strikes, it doesn’t just damage buildings — it upends lives, disrupts communities, and tests the resilience of independent retailers. In this heartfelt episode of Main Street Matters, host Patrick Keiser travels to Western North Carolina to share the powerful stories of two retailers — J. Gabriel in Asheville and Willow Creek in Chimney Rock — who lost everything to natural disasters but found strength in their communities and support from the Heart on Main Street network. You'll hear firsthand accounts of loss, rebuilding, and hope from the store owners themselves, as well as the inspiring generosi...
2025-04-2121 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetThe Revival is Local- 7 Trends Shaping Main Street Retail in 2025What’s driving the future of independent retail in 2025? In this fast-paced episode, Patrick Keiser breaks down 7 emerging trends transforming Main Street shopping districts across the country. From hyperlocal merchandise and immersive in-store experiences to TikTok-ready storefronts and community-driven collaborations, this episode is packed with insights for retailers, showrooms, and anyone who believes in the power of small businesses.Whether you're a retail store owner, sales rep, or just love supporting your local downtown, this episode will inspire you to rethink how Main Street can thrive in a digital age.Highlights:
2025-04-1411 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 6: The Revival is Local- 7 Trends Shaping Main Street Retail in 2025What’s driving the future of independent retail in 2025? In this fast-paced episode, Patrick Keiser breaks down 7 emerging trends transforming Main Street shopping districts across the country. From hyperlocal merchandise and immersive in-store experiences to TikTok-ready storefronts and community-driven collaborations, this episode is packed with insights for retailers, showrooms, and anyone who believes in the power of small businesses. Whether you're a retail store owner, sales rep, or just love supporting your local downtown, this episode will inspire you to rethink how Main Street can thrive in a digital age. Highlights:
2025-04-1411 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetThe Secrets of a Thriving Main StreetJoin host Patrick Keiser on Main Street Matters by Heart on Main Street, where we uncover the secrets behind America's most vibrant downtown shopping districts. After visiting 50 communities across the country, we've identified what makes a successful Main Street—from small-town gems to bustling city districts.In this episode, we highlight real examples of communities that have revitalized their downtowns through business collaboration, community engagement, and strategic investments. Learn how cities like Saratoga Springs, New York, Hannibal, Missouri, and many others have transformed their retail districts by supporting local businesses, fostering merchant associations, and creating un...
2025-02-2453 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 3: The Secrets of a Thriving Main StreetJoin host Patrick Keiser on Main Street Matters by Heart on Main Street, where we uncover the secrets behind America's most vibrant downtown shopping districts. After visiting 50 communities across the country, we've identified what makes a successful Main Street—from small-town gems to bustling city districts. In this episode, we highlight real examples of communities that have revitalized their downtowns through business collaboration, community engagement, and strategic investments. Learn how cities like Saratoga Springs, New York, Hannibal, Missouri, and many others have transformed their retail districts by supporting local businesses, fostering merchant associations, and creating un...
2025-02-2453 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 2: What Makes a Main Street Thrive?In this special episode of Main Street Matters by Heart on Main Street, host Patrick Keiser reflects on two years of Main Street Mondays, a journey that has taken him to 50 towns across the country and showcased the resilience, creativity, and community spirit of independent retailers. From historic streets to modern downtowns, Patrick shares the insights he’s gained from visiting these communities, the challenges local businesses face, and the key ingredients that make a thriving Main Street. Discover how collaboration, accessibility, events, and community pride play crucial roles in the success of local retail.
2025-02-1234 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetWhat Makes a Main Street Thrive?In this special episode of Main Street Matters by Heart on Main Street, host Patrick Keiser reflects on two years of Main Street Mondays, a journey that has taken him to 50 towns across the country and showcased the resilience, creativity, and community spirit of independent retailers.From historic streets to modern downtowns, Patrick shares the insights he’s gained from visiting these communities, the challenges local businesses face, and the key ingredients that make a thriving Main Street. Discover how collaboration, accessibility, events, and community pride play crucial roles in the success of local retail.
2025-02-1234 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 1: Trends for 2025: What Retailers Need to Know to Stay Ahead of the Curve.Welcome to a brand-new episode of Main Street Matters by Heart on Main Street! In this episode, host Patrick Keiser shares exciting updates from the end of 2024 and the beginning of 2025, highlighting our Giving Tuesday fundraising success, our ongoing disaster relief efforts for retailers impacted by wildfires in California, and the $40,000 raised in Atlanta in partnership with The Link Companies. Looking ahead, we’re diving into key retail strategies for independent store owners, with a focus on visual merchandising techniques, product photography best practices, and digital marketing strategies to increase website traffic in 2025. ...
2025-02-051h 04Main Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetTrends for 2025: What Retailers Need to Know to Stay Ahead of the Curve.Welcome to a brand-new episode of Main Street Matters by Heart on Main Street! In this episode, host Patrick Keiser shares exciting updates from the end of 2024 and the beginning of 2025, highlighting our Giving Tuesday fundraising success, our ongoing disaster relief efforts for retailers impacted by wildfires in California, and the $40,000 raised in Atlanta in partnership with The Link Companies.Looking ahead, we’re diving into key retail strategies for independent store owners, with a focus on visual merchandising techniques, product photography best practices, and digital marketing strategies to increase website traffic in 2025....
2025-02-051h 04Main Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 62: Celebrate Pink FridayPatrick talks about Hurricane Milton's effects on the communities and businesses of Florida. Heart on Main Street is raising money to donate to retailers affected by the recent hurricanes in the southeastern part of the United States. If you would like to donate, go to https://givebutter.com/hurricane-relief-fund This episode also features an interview with Samantha Conner of the Boutique Hub, in which Samantha discusses the upcoming event, Pink Friday! You can sign up to participate in Pink Friday by clicking here: https://go.theboutiquehub.com/pinkfriday.
2024-10-101h 03Main Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 61: A Retailer’s Tale: Recovering and Rebuilding After a HurricaneMany areas of the southeast US are hurting in the wake of Hurricane Helene. Hundreds of thousands of people are without power and cutoff from resources. Additionally, countless retailers have lost their businesses and don't know what to do next.  In this episode, Patrick sat down with retail owner Anita Cereceda, who lost her stores to Hurricane Ian in 2022, to talk about what she did in the wake of its destruction and what advice she has for retailers today.  Donate to Disaster Relief Efforts: https://givebutter.com/hurricane-relief-fund Savvy Shopkeeper's Retail Email Bootcamp: ht...
2024-10-0326 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetMain Street Monday: Sulphur & Ada, OKPatrick discusses his trip to Oklahoma in July, during which he visited the towns of Sulphur and Ada. He talks about the beauty of the state and the impact that the Chickasaw Nation has on the area. While both towns were visited on Mondays, they were for very different reasons.In April, a tornado devastated the historic downtown of Sulphur, leaving a scar across the community. Patrick met with Christy Morris, the owner of the Mix Mercantile, about the loss of her store. While there, he made a donation to the Mix Mercantile to help them rebuild...
2024-09-2626 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 60: Main Street Monday: Sulphur & Ada, OKPatrick discusses his trip to Oklahoma in July, during which he visited the towns of Sulphur and Ada. He talks about the beauty of the state and the impact that the Chickasaw Nation has on the area. While both towns were visited on Mondays, they were for very different reasons. In April, a tornado devastated the historic downtown of Sulphur, leaving a scar across the community. Patrick met with Christy Morris, the owner of the Mix Mercantile, about the loss of her store. While there, he made a donation to the Mix Mercantile to help them rebuild...
2024-09-2626 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 59: Summer Sourcing Series RecapAs the summer comes to a close this weekend, Patrick reflects on the Summer Sourcing Series webinars that Heart on Main Street conducted this summer. Through the webinar series, they explored how retailers can find products for their stores by attending trade shows, working with a local sales rep, and using an online marketplace like Faire.com. All have pros and cons, advantages and disadvantages based on your unique situation.  Register for upcoming webinars: https://www.heartonmainstreet.org/upcoming-webinars 
2024-09-1919 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 56: Shop Talk: Live from Ely, MNOur Shop Talk series continues with a little twist. Patrick travels to Ely, MN, to meet in person with Kara Polyner, the owner of the Ely Mercantile! We discuss how she fared through the latter half of Ely's busy season with their Blueberry Arts Festival and the All-Class Reunion to celebrate the local high school's 100th anniversary. These events brought tens of thousands of people (and potential shoppers) to the town of Ely.
2024-08-1531 minMain Street Matters by Heart on Main Street
Main Street Matters by Heart on Main StreetEpisode 38: Main Street Monday: Pontiac, ILCome take a trip down Route 66 to Pontiac, IL. In this episode, Patrick talks about his recent visit to Pontiac and how its history is on display throughout the downtown. Since Route 66 is so integral to the story of Pontiac, we take a little detour to talk about what Route 66 was, what it meant for towns that existed along it, why it's still a cultural icon, and how it plays into the history of Pontiac. Heart on Main Street Website: https://www.heartonmainstreet.org/ Register for Upcoming Webinars: https://www.heartonmainstreet.org/upcoming-webinars Buy Heart...
2024-03-2124 min