Patrick Soch And Mostafa Daoud

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The Digital Disruption PodcastBeyond Tools: Building a Data-Driven Strategy That Actually WorksIn this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities marketers face in the realms of mobile measurement platforms and customer engagement tools. Ahmad, an expert in these areas, provides insights into the latest trends, the significance of aligning technology with business objectives, and the importance of effective data utilization. They also explore the role of...2025-03-111h 17

The Digital Disruption PodcastReal Disruption in Tech: Beyond the Hype with WellX’s Sejla VatresIn this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-first strategies. With over a decade of experience across B2B, B2C, and travel tech in Europe and the Middle East, Sejla shares her insights on what true disruption looks like—solving real user problems, not chasing shiny tech trends.Discover how WellX is transforming insurance by rewarding users for healthy habits, why AI should be an enabler (not a buzzword), and Sejla’s actionable advice f...2025-03-0547 min

The Digital Disruption PodcastCutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik, a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmatic advertising. They share why simply opening the ad floodgates can torpedo your ROI, how to employ inclusion lists and PMP deals for transparency, and...2025-02-061h 18

The Digital Disruption PodcastCrafting a Winning Marketing Strategy: Insights from Mimojo's Louise RoweWelcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai. Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewards. She joins us to share valuable insights into her journey at Memoju, a company that's transforming the realm of cashback rewards with technology designed to enhance user experience. 2025-01-2858 min

The Digital Disruption PodcastWhat Secrets Does Tim Ash Reveal About Marketing Identity and Psychology? Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing. Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on conversion rate optimization, boasting an impressive client roster that includes giants like Nestle, Google, and Expedia. In this episode, we dive deep into Tim's rich journey from an immigrant arriving in the US...2025-01-151h 06

The Digital Disruption PodcastThe 2024 (Rant or Recap)!Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tune in as Daoud shares his music app migration from Spotify to YouTube Music, recognizing Spotify's role in popularizing end-of-year recaps, much like what they plan for wrapping up digital transformations in 2024. The hosts also reflect on fashion trends from "shrinkflation" in suit pants to the cyclical nature of men's apparel styles. They explore the...2024-12-161h 29

The Digital Disruption PodcastConversion Rates: Why 0.9% Might Not Mean What You Think Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From the complexities of sessions and visits in analytics platforms to the ethical considerations of tracking practices, our hosts unravel the myths surrounding the "single source of truth" in data analysis. Listen in as we challenge conventional metrics, delve into attribution challenges, and advocate for innovative strategies...2024-11-251h 08

The Digital Disruption PodcastFrom CDP Costs to Conversion: Navigating Data Platforms for SuccessWelcome to Episode 34 of The Digital Disruption Podcast. In this episode, we're diving into the dynamic world of Customer Data Platforms (CDPs) with our expert guest, Faysal Shaarani. As we explore the impressive advancements in data streaming, with latency measured in mere milliseconds, we also highlight the significance of quick data transfers for business objectives. Faysal shares insights on strategically aligning CDP investments with business goals, emphasizing the critical importance of strong data foundations and the significant return on investment, sometimes within just 90 days. ...2024-10-2250 min

The Digital Disruption PodcastDoes Data Tell The Whole Story?Welcome to Episode 33 of The Digital Disruption Podcast, where your hosts, Daoud, Sean Bucher, and Patrick, dive into the intersection of digital marketing and data analytics. This episode, inspired by Randy Newberg's podcast on wildlife conservation, explores the importance of data-driven decision-making across various industries. From leveraging competitor insights and understanding market dynamics to the strategic use of customer data, our hosts provide an in-depth discussion on how businesses can navigate short-term financial gains and long-term strategic planning. Listen in as Sean shares real-world...2024-10-0737 min

The Digital Disruption PodcastTransforming Business Strategies with Accurate Customer Data and PersonalizationWelcome to The Digital Disruption Podcast! I’m your host Patrick, joined by my co-host, Daoud, as we delve into the world of Customer Data Platforms (CDPs) with our distinguished guest, Faysal Shaarani. Broadcasting from a comfortably cool setting after a long hot spell, we’re eager to tackle all things customer data on today's episode. Join us as we uncover key components, functionalities, and industry trends surrounding CDPs—aiming to equip businesses with the knowledge to navigate the evolving landscape of customer data and drive meaningful growth. Tune in for insights on segmentation, person...2024-09-2354 min

The Digital Disruption PodcastInclusive Design: How Accessibility Enhances User Experience Welcome to another episode of the "Digital Disruption Podcast." Today, Patrick and Sean delve into a critical but often overlooked aspect of digital transformation: accessibility. With Dawood absent, the duo takes a thoughtful approach to exploring how organizations can prioritize accessibility, not just as a legal necessity, but as a moral and ethical imperative. They discuss the importance of compliance with the Americans with Disabilities Act (ADA) and delve into the Web Content Accessibility Guidelines (WCAG), which provide a comprehensive framework for making digital spaces...2024-09-0250 min

The Digital Disruption PodcastConsumer Behavior Shifts: Holiday Shopping Trends and Generational AttitudesWelcome back to another episode of The Digital Disruption Podcast! In Episode 30, our hosts Patrick, Sean Bucher, and Mostafa dive into a variety of topics ranging from customer behaviors and holiday shopping trends to effective marketing strategies for e-commerce and retail. They discuss the importance of clear policies, such as return policies, and how they impact customer loyalty. Additionally, the hosts explore changing consumer behaviors, shopper categories, and the significance of maintaining a clean list of valid subscriber contacts. They also touch on influencer...2024-08-211h 16

The Digital Disruption PodcastBuilding a Customer-Centric Digital Fortress: Insights from the Trenches with Moalla AlfadilIn this episode of the Digital Disruption Podcast, we dive deep into the world of digital marketing with seasoned expert Malaa. We explore the critical role of customer centricity in building successful brands, the challenges of data management and measurement, and the future of AI in shaping digital experiences. Get ready to gain valuable insights and practical tips to elevate your digital strategy. Key Takeaways: The importance of a customer-centric approach, viewing customers as invited guests to your digital home. The foundational role of data integrity...2024-07-3139 min

The Digital Disruption PodcastThe Great 3rd-Party Cookie Apocalypse Isn't Happening!Welcome back to The Digital Disruption Podcast! Today, the digital marketing landscape faces a plot twist – the death of the third-party cookie has been canceled! Joining us to navigate this ever-changing world of advertising are Sean Bucher, a veteran in the digital marketing trenches since the dawn of cookies, and Patrick Soch, who will bring his fresh perspective. Buckle up because we're diving into the implications of this delay, the challenges of a cookieless future, and how to craft winning advertising strategies regardless of the cookie's fate. ...2024-07-2434 min

The Digital Disruption PodcastThe Colorado Approach and Why We Should All Be Paying AttentionIn this podcast episode, we discuss the recently passed Colorado Artificial Intelligence Act, the first of its kind in the US, which will go into effect in 2026. The law focuses on “high-risk” AI systems that make decisions about areas such as education, employment, finance, and healthcare. The key players involved are: Developers who create the AI systems Deployers who use the AI systems in their businesses Transparency requirements are a major part of the law. Developers and deployers must disclose: The purpose and intended use cases of the AI system Potential risks, including algorithmic disc...2024-06-2533 min

The Digital Disruption PodcastThere is no one-size-fits-all ideal tech stack!In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists. They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives. The discussion delves into the importance of customer engagement, digital experience, and data orchestration, highlighting the need to push current capabilities to their limits before investing in new tools. They also touch on the...2024-06-1246 min

The Digital Disruption PodcastFirst-Party Data Goldmine: Capture, Segment, and Activate Your AudienceIn this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover the different types of data (including the goldmine of zero-party data!), explore responsible data collection practices, and understand how segmentation unlocks targeted marketing campaigns. ...2024-05-3036 min

The Digital Disruption PodcastGrowth Hacking: Smashing Through Invisible Ceilings or Invisible AsymptotesJoin Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mix modeling in driving incremental revenue. Whether you're in retail, ecommerce, or any other industry, this episode will help you become a more data-driven marketer. Timestamps:- 00:00 - Introduction and Greetings 01:00 - Discussing the Re...2024-05-2841 min

The Digital Disruption PodcastGoogle Does It Again!In this episode, we unpack Google Analytics' recent news. While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future. Key Takeaways Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will be discontinued soon (start of July). Back up your data now! Migrate your conversion goals and audiences from UA to GA4. GA4 offers new features including user provided data...2024-05-1537 min

The Digital Disruption PodcastFirst-Party Data Strategies: Here's What to Do After Deprecation of Third-Party CookiesWelcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel. They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending deprecation of third-party cookies. Joining the conversation is industry expert Andrew Alexander from TMI, who shares insights on successful client collaborations and navigating the shifting requirements of data tracking...2024-05-0153 min

The Digital Disruption PodcastDon't Let Your Digital Strategy Go Stale: Embrace ComposabilityIn this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies. We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed. We also delve into the importance of strong architecture and skilled developers to ensure successful implementation. Key takeaways: Traditional monolithic architectures can quickly become outdated, limiting a business's ability to adapt to change. Composable architecture allows...2024-04-2436 min

The Digital Disruption PodcastDon't Get Left Behind: Mastering Skills for Digital TransformationIn this episode, we discuss the importance of developing the right skills for your organization's digital journey. We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill. They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners. Whether you're an e-commerce platform or a traditional business, this episode will equip you with the knowledge to build a skilled digital...2024-04-1032 min

The Digital Disruption PodcastDon't Get Cooked in the Privacy Inferno: A Guide to User Consent and Data CollectionIn this episode, we delve into the murky waters of user consent and data collection. We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations. They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs). Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy. This episode is a must-listen for anyone who wants to stay compliant and build trust with their customers. Timestamps: 2024-04-0341 min

The Digital Disruption PodcastHow to Craft Your Strategy Using Detailed Insights from SKAN 4Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving landscape of marketing strategies. Yigit also provides an analogy using a cookie-baking example to explain incrementally.The episode touches on the impact of Apple's requirements on revenue tracking, the evolution of the SKA...2024-03-2755 min

The Digital Disruption PodcastThe People Behind the Data: Why Analytics Isn't Just About Technology w/ Feras AlholuMost companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action. In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses. Feras shares his insights on how to build a strong foundation for data analytics within your organization and transform it from a mere technical capability into a strategic asset. Timestamps: 2:00 - Ferris Ahlu's background and...2024-03-2049 min

The Digital Disruption PodcastOne More Tool Won't Fix Your Digital Problems: How to Use Tech for Digital MaturityIn this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity. They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases. The episode covers: Why "one more tool" won't fix digital maturity problems How to align technology with business objectives Key considerations when selecting marketing automation, customer data platform (CDP), and customer experience platform (CXP) tools The importance of timelines and...2024-03-1342 min

The Digital Disruption PodcastAre You Throwing Away Money on Paid Media? Here's How to StopIn this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money. Topics covered: Assigning unqualified people to manage campaigns The dangers of ad fraud and programmatic waste Why transparency is key when working with agencies The importance of measurement and verification Having internal oversight to ensure campaign effectiveness Listen to learn how to get the most out of your paid media budget and avoid getting scammed. Timestamps: 00:00 Introduction 01:20 Assigning unqualified people to manage campaigns 05:10...2024-03-0642 min

The Digital Disruption PodcastLet's Talk Data: How Event-Driven Architecture Drives Organizational Change?!In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data. Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for businesses. Key Takeaways: Event-driven architecture and data streams offer a real-time, continuous flow of data, unlike traditional methods of data collection. This approach empowers data democratization by making raw event data readily available to various applications...2024-02-2835 min

The Digital Disruption PodcastDon't Get Run Over: Understanding Consent Management Platforms in the Age of PrivacyIn this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape. But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and transparency with their customers. Is your organization chasing regulations or leading the charge in the new era of data privacy? Tune in to find out! Timestamps: 0:00 - Intro...2024-02-2139 min

The Digital Disruption PodcastDon't Run Out of Gas: Closing the Last Mile Gap in Your Digital TransformationIn the last episode, we discussed how ROI is a crucial metric, but it's not the only one. In this episode, we dive deeper to explore the concept of "last mile" in digital transformation. We explain why achieving real business value often requires closing the gap between foundational digital initiatives and tangible results. The conversation covers: Why strong ROI can sometimes mask a lack of business value The "last mile problem" analogy applied to data analytics and customer experience Examples...2024-02-1439 min

The Digital Disruption PodcastIncremental Changes vs. Full Transformation: Renovate or Demolish Your Digital House?Feeling lost in the world of digital transformation? This episode tackles a common question: Do you need a complete overhaul, or can you make smaller improvements? We discuss how to assess your organization's digital maturity and identify the right approach for you. Learn how to avoid sunk costs, prioritize projects, and leverage technology to achieve your business objectives. Key Takeaways: A clear-eyed assessment of your current digital capabilities is crucial for making informed decisions. Incremental projects can address...2024-02-0738 min

The Digital Disruption PodcastGarbage In, Garbage Out: Building a Strong Foundation for Digital TransformationThis episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent. Key Takeaways: Strong foundations are crucial for successful digital transformation. Rushing the process can lead to errors in data collection and measurement. Inaccurate data can negatively impact ROI and hinder optimization efforts. Businesses should have realistic expectations about timelines for ROI. Clear measurement frameworks, consistent taxonomies, and a well-defined data layer are essential foundations. Businesses can use...2024-01-3143 min

The Digital Disruption PodcastDon't Get Bitten by AI: Decoding the Hype & Navigating the RisksIn this episode, we dive deep into the world of Artificial Intelligence (AI) and Machine Learning (ML). We'll clear up the confusion around these terms, explore the exciting potential of AI, and discuss the ethical considerations and potential risks companies need to be aware of. Whether you're using chatbots for customer service or automating data processing, you'll gain valuable insights on leveraging AI responsibly and avoiding common pitfalls. Timestamps: 00:00 - Introduction and Introductions 01:20 - Defining AI and ML 04:20...2024-01-2441 min

The Digital Disruption PodcastDon't Skip the Basics: Why Digital Maturity is Essential for Transformation SuccessIn this episode of The Digital Transformation Podcast, we dive deep into the concept of digital maturity and its crucial role in achieving successful digital transformation. We explore the four stages of digital maturity (nascent, emerging, connected, and multimoment) and how a clear vision, adaptability, and a focus on foundational elements like clean data collection are essential for progress. Key Takeaways: Digital maturity is a critical building block for digital transformation. It's a journey, not a destination, requiring continuous improvement and adaptation. A clear vision...2024-01-1740 min

The Digital Disruption PodcastDon't Get Lost in the Matrix of Digital Transformation!Forget everything you think you know about digital transformation. In this episode, we ditch the jargon and dive headfirst into the REAL impacts of this tech revolution on businesses. We spill the tea on leveraging the power of automation, personalization, and all that jazz - without turning your company into a soulless, Big Brother-esque machine. (Yes, we're looking at you, Skynet!). We break down the four key areas digital transformation is shaking things up: - customer experience (think creepy vs. cool personalization!) - business growth...2024-01-1039 min

The Digital Disruption PodcastThe Death of 3rd party Cookies: How to Survive in a Cookieless FutureThe third-party cookie is finally getting its walking papers! In this episode, we delve into the looming deadline for cookie deprecation in Chrome and explore what it means for advertisers and marketers. We'll discuss the challenges and opportunities of a cookieless world, unpack Google's proposed solutions like Privacy Sandbox initiatives, and offer practical tips to help you prepare for a future beyond cookies. Timestamps: 1:05 - Is the Third-Party Cookie Really Dead This Time? 3:20 - Welcome to the Cookieless World: A Glimpse into the Future 5:15 - Tick-Tock...2024-01-0333 min

The Digital Disruption PodcastCalculating ROI in Digital Transformation: A 1-Minute Pitch & BeyondEver struggled to justify the cost of digital transformation to your boss? You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to: Craft a compelling 1-minute pitch for digital transformation investment. Estimate ROI for different project types like process automation and customer engagement. Account for factors like time horizons, cost benefits, and risk mitigation. Utilize metrics and data analysis...2023-12-2739 min

The Digital Disruption PodcastUnpacking Your 2024 Digital Transformation Priorities!Feeling overwhelmed by the ever-changing digital landscape? In this episode, digital transformation experts Patrick Soch and Mostafa Daoud break down the key areas you should focus on in 2024. From migrating to Google Analytics 4 to leveraging first-party data and navigating the cookieless future, they provide actionable insights and best practices to keep your business ahead of the curve. Don't miss out on these crucial strategies to ensure a strong and successful 2024! Timestamps: 00:00 Introduction 01:33 GA4 Migration and...2023-12-2038 min

The Digital Disruption PodcastDon't Get Lost in the Shiny! Aligning Your Digital Transformation for ROI (and Avoiding the Pitfalls)In this episode, we delve into the world of digital transformation, unpacking the crucial concept of strategic alignment. We explore how to ensure everyone in your company, from the C-suite to the front lines, is on the same page when it comes to your digital transformation goals. Our conversation highlights the importance of a well-defined process, addressing how to assess your current digital maturity and identify the gaps that need to be filled. We also shed light on the myth of the "magic bullet" solution, emphasizing the value of...2023-12-0737 min

The Digital Disruption PodcastDisruption or Ditch Your Seat? How to Stay Ahead of the Digital Transformation CurveIn this episode, we dive deep into the concept of digital maturity and explore Google's framework for achieving it. We discuss the challenges and opportunities presented by the ever-evolving digital landscape, focusing on delivering seamless, personalized experiences while adhering to stricter privacy regulations. Timestamps: 01:20 What is digital maturity? 04:20 Google's digital maturity framework 09:15 The challenges of personalization in a privacy-first world 18:20 How to stay ahead of the curve in digital transformation 27:20 Advice for CMOs, VPs, and digital directors 33:30...2023-11-2936 min

The Digital Disruption PodcastBeyond the Buzzword: Decoding Digital Transformation in 2024In this episode of The Digital Disruption Podcast, we take a deep dive into the ever-confusing world of digital transformation with digital guru Patrick Soch, Senior Director of Digital Transformation at e-CENS. Feeling like you're chasing your tail with all this digital transformation talk? We've got you covered. We break down the jargon and give you a clear roadmap to navigate this ever-evolving landscape. Listen in and discover: What digital transformation REALLY means (spoiler alert: it's not just about buying another tool!) The four key...2023-11-2236 min

The Digital Disruption PodcastThe Digital Disruption Podcast TeaserHi, this is Mostafa and Patrick from e-CENS. We're excited to have you onboard!This podcast is all about digital transformation. In it, we will address the latest trends, answer your most burning questions, and make sure that we disrupt the status quo!Join and follow us on social media to keep up with our latest updates and episodes.https://www.linkedin.com/in/psoch/https://www.linkedin.com/in/mostafa-daoud/https://www.linkedin.com/company/e-cens-incFollow us:e-CENS: https://e-cens.com/ - https...2023-11-1501 min