Shows
PR LIKE A BOSS!From Big Brands to Beeswax: How Julie Macken Built a Natural Skincare Brand with BuzzWhat happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.In this episode, you’ll learn:Why Julie...2025-07-2533 min
PR LIKE A BOSS!Not Just a Podcast: A PR RevolutionWhat happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.That’s exactly what the Insiders Collective is here to deliver - Split by...2025-07-1814 min
PR LIKE A BOSS!Power, Plan & Profit: The Alchemy of Scalable Business GrowthWhat do you get when you mix a beauty PR background, a spiritual awakening and some seriously scalable strategy? Business Alchemist & Mentor Pandora Paloma, of course. In this episode of PR LIKE A BOSS!, Patz chats with the woman who’s gone from press lists to purpose-led profit, building a £1.5 million soul-aligned business in just five years.From leading with resonance to building feel-good funnels (that let you take your kid swimming mid-launch), Pandora shares how to scale without burnout, all while staying in deep alignment with your values.Key Takeaways:How to lead from your power ...2025-07-1136 min
PR LIKE A BOSS!Breaking Out of the Skincare SpiralIn this episode of PR LIKE A BOSS!, Patz's is joined by the fabulous Julia Vearncombe, co-founder of Skin Genius, the award-winning natural skincare brand that’s changing the way we treat troubled skin. Julia’s here to flip the script on how we think about breakouts, eczema, hormonal flare-ups and even ‘chemo flush’. Her philosophy? Stop slapping on products and hoping for miracles and start looking at the bigger picture. Think sleep, stress, shampoo (yes, really) and your cycle.In this episode, we cover:Why your shampoo routine might be sabotaging your skincareHow b...2025-07-0422 min
PR LIKE A BOSS!From Mosh Pits to Moisturiser: How Sara Stokes Is Changing Pregnancy Skincare for GoodWhat do the Arctic Monkeys and moisturisers have in common? Sara Stokes.In this episode of PR LIKE A BOSS, Sara joins Patz to spill all on her unexpected journey from managing rock bands to launching SKN TO SKN, a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that sparked the brand, why pregnancy-safe skincare is still so misunderstood, and how she built a purpose-led business that’s as stylish as it is science-backed.Highlights from the Episode:Backstage to boardroom: From 15...2025-06-2731 min
PR LIKE A BOSS!From Lashes to LegacyEver wondered how a lash technician becomes a luxury beauty founder with an award-winning product line? In this episode of PR LIKE A BOSS!, Patz is joined by Elizabeth Chandler, founder of BONDED lashes, the innovative brand behind pre-bonded, no-glue lashes that have taken the beauty world by storm.With over 15 years of experience (including time as the resident lash artist at London’s W Hotel), Elizabeth shares how a sticky situation (literally – lash glue!) inspired her to create a product that’s mess-free, damage-free and confidence-boosting. A Japanese lash tech breakthrough sealed the deal… and BONDED lashes was bor...2025-06-2021 min
PR LIKE A BOSS!From Blog Posts to Bronzing Balms: Building a Beauty Brand from ScratchIn this episode of PR LIKE A BOSS!, host Patz sits down with the radiant Really Ree, to chat all things beauty, business and building a brand with purpose. From reviewing products to formulating her own, Ree shares how her passion for glowing skin and no-fuss makeup led to the launch of her very own brand, REESON Beauty.She opens up about:Why she created makeup for women who want to be seen, at any age.The reality of funding your own brand (spoiler: it’s pricey).How lockdown and her management team, River, gave her the f...2025-06-1330 min
PR LIKE A BOSS!Skin, Sparkle & Smart Moves: How SKIN KRUSH is Beaming its Way into Beauty Boss-domIn this glowing episode of PR LIKE A BOSS!, host Patz chats with Sinead Gallagher, one half of the powerhouse behind SKIN KRUSH, the Irish beauty tech brand bringing clinic-grade skincare to your couch. Think: microdermabrasion and LED facials without the appointment stress. We dive into how Sinead and co-founder Jeanette Dunn turned years of nursing and clinic experience into a science-backed beauty brand that’s all about results, trust, and really good PR. From a branding flop to a rebrand win, sending flowers to journalists, and seeing Chris Hughes rock their LED mask, this episode is packed with playful ins...2025-06-0630 min
PR LIKE A BOSS!What Your Feet Are Saying Behind Your BackThis week on PR LIKE A BOSS!, host Patz is trading the headlines for head tilts and decoding the secret signals your body’s sending, sometimes without you even knowing it. Join her as she chats with the incredible Carole Railton, body language expert, author of The Future of Body Language and advisor to global giants like Google, IBM, Shell, and even international police forces. Carole shares the unspoken rules that shape how you're perceived, whether you're pitching to a room full of investors, recording social content, or updating that all-important LinkedIn profile.🎯 What you’ll learn in this...2025-05-3035 min
PR LIKE A BOSS!From Pharmacy Counter to Wonder Woman Cape: How One Fabulous Pharmacist is Changing the Wellness GameWhat do you get when you mix a pharmacist, a Wonder Woman costume and a walk-through vagina? An unforgettable episode of PR LIKE A BOSS! that serves up a powerful dose of honesty, humour and hormone health. In this episode, Patz chats with the incredible Laura Dowling, pharmacist, entrepreneur, CEO of FabÜ Wellness, and the unapologetic voice behind the upcoming book Love Your Vulva. Laura shares her journey from pharmacy shelves to centre stage and how she built a trusted wellness brand by being, well…herself.💬 Talking Points:The magic of showing up as your true self (tash a...2025-05-2331 min
PR LIKE A BOSS!From Boardroom to Brand BossIn this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facing—without the fluff.Topics Covered:Sustainability, strategy & the storytelling sweet spotWhy exclusivity builds stronger brands than accessibilityTurning PR int...2025-05-1644 min
PR LIKE A BOSS!From Soul to Spotlight: How Pip Taverner Helps Women Build Aligned, Abundant BrandsIn this soulful and strategic episode, host Patz is joined by business mentor and yoga teacher Pip Taverner, founder of The Six Figure Yoga Teacher. They dive into what it really takes to grow a six-figure wellbeing brand, without burnout, BS, or becoming someone you’re not.Pip shares how her background in fashion styling and editorial makeup artistry gave her an eye for branding, but it was her deep mindset work that helped her truly step into visibility. From overcoming imposter syndrome to getting featured in Yoga Magazine and Balance, Pip reframes PR as a form of...2025-05-0931 min
PR LIKE A BOSS!Sunshine, Skin Science & Sheer Grit: The Story of Abi CleeveIn this joyful episode, host Patz chats with beauty industry powerhouse Abi Cleeve, the inspiring founder behind Ultrasun UK, SkinSense, and SBC Skincare. Abi shares her incredible journey: from discovering a game-changing sunscreen on holiday in Switzerland to cold-calling UK pharmacies via the Yellow Pages (yes, really). Her story is packed with grit, warmth and game-changing brand wisdom, from battling bad packaging to getting skincare taken seriously in the pre-SPF era.In this episode, Abi shares:Why transparency is the ultimate PR toolThe power of truly listening to your customersWhy she avoids trend-chasing in favour of r...2025-05-0248 min
PR LIKE A BOSS!Sustainability vs. Spin with Aisling Connaughton: Why Greenwashing Won’t Cut It Anymore!Let’s talk truth, packaging and purpose. In this episode, host Patz chats with the absolute sustainability powerhouse Aisling Connaughton, co-founder of Cyd Connects and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world: sustainability vs. greenwashing. Spoiler alert: If your product screams “eco-friendly” but is shrink-wrapped in plastic and ships from halfway around the world… it might be more PR stunt than planet saver.What We Cover:Sustainability Isn’t a StickerGreenwashing Red FlagsSustainability = ProfitPractical Tip Alert...and more!Experts & Brands Mentioned: Estee Lauder * Aveda...2025-04-2526 min
PR LIKE A BOSS!The Power of a Pill & a Laser: How Lucy Goff is Redefining WellnessEver been told your idea won’t work? Lucy Goff has, more times than she can count. But that didn’t stop her from founding LYMA, the science-led wellness brand shaking up everything we thought we knew about supplements and skincare.After a traumatic health crisis, a chance encounter with longevity expert Dr. Paul Clayton led Lucy to pharmaceutical-grade supplements that brought her back to life. That spark became LYMA: peer-reviewed, patented, powerhouse formulations unlike anything else on the market.Then came the game-changing LYMA Laser, a £2K at-home device delivering £30K clinical results without damag...2025-04-1831 min
PR LIKE A BOSS!From Baby Eczema to a Beauty Empire: The Dr. PAWPAW StoryIn this episode, host Patz sits down with Pauline Paterson, co-founder of Dr. PAWPAW, to uncover the inspiring journey behind the brand. What started as a personal mission to find a gentle, natural remedy for her baby daughter’s eczema turned into a globally recognised beauty brand. Pauline shares the story of how she and her husband formulated their signature balm, the challenges they faced, including a high-profile Aldi dupe scandal and how key industry relationships helped protect their brand’s integrity.Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a fami...2025-04-1132 min
Business Growth TrailblazersStand Out & Get Recognized in the Competitive Beauty Industry With Patrizia GaleotaWelcome to the Business Growth Trailblazers Podcast! In today’s episode, we'll share insights and strategies to help you elevate your brand and capture the attention in the beauty world.With over two decades of experience as an International PR Specialist, Coach and the host of PR LIKE A BOSS! Podcast, Patrizia has carved a niche as a PR Powerhouse, collaborating with prestigious brands such as L’Oréal Paris, Kiehl’s, Garnier, Estee Lauder Companies and The Body Shop, among others. Her expertise lies in crafting compelling narratives, offering strategic guidance, and fostering impactful collabo...2025-04-0919 min
PR LIKE A BOSS!PR on a Shoestring: How to Get Media Exposure with Zero Budget!In this episode, Patz sits down with marketing and business coach Rhea Freeman to chat about the power of social media, the importance of authenticity and how brands can create meaningful connections with their audience. Whether you're a business owner, an influencer, or just looking to up your digital marketing game, this episode is packed with valuable insights and actionable tips.What You'll Learn:Why being your authentic self online is the key to successThe importance of community and engagement in brand growthHow to create valuable and shareable contentThe role of brand collaborations in boosting visibility...2025-04-0426 min
PR LIKE A BOSS!Blush, Bold Moves & Business: How Ateh Jewel is Redefining BeautyIn this episode Patz sits down with the phenomenal Ateh Jewel, beauty journalist, broadcaster and founder of Ateh Jewel Beauty for Part II. If you’ve ever doubted whether you should take the leap into entrepreneurship, Ateh’s story is your sign to GO FOR IT. From her early days as the go-to makeup guru at uni to launching a brand that puts inclusivity at the forefront, Ateh shares how she turned her passion into power.What Went Down:💄 The real reason Ateh made the leap from beauty journalist to brand founder💪 Ov...2025-03-2831 min
PR LIKE A BOSS!Behind the Gloss: The Realities of Beauty JournalismIn this episode, host Patz is joined by award-winning beauty journalist Tamara Corin to uncover the reality of working in beauty journalism. Beyond the dazzling events and product launches, Tamara shares the truth about tight deadlines, overflowing inboxes, and the pressure to publish first.What You’ll Learn:The behind-the-scenes realities of beauty journalismHow beauty editors juggle multiple brand launches and PR pitchesThe importance of editorial integrity and why trust mattersWhat makes a product stand out to journalistsThe role of indie beauty brands in today’s industry2025-03-2134 min
PR LIKE A BOSS!PR LIKE A BOSS! The Jo Jones EditionIn this episode of PR LIKE A BOSS! we sit down with beauty PR legend Jo Jones to uncover the secrets of effective public relations. As a brand-building expert, content creator, and co-founder of Beauty Banks, Jo shares her top strategies for cutting through the noise, mastering storytelling and ensuring your brand stands out for all the right reason.What You'll Learn:Why staying relevant is key to PR success.How to avoid the copycat trap and focus on your own brand journey.The importance of storytelling over product hype.How PR has e...2025-03-1435 min
PR LIKE A BOSS!The Beauty Blogger Who Swatched Her Way to StardomIn this episode of PR LIKE A BOSS! host Patz sits down with beauty blogging royalty, Ree of REALLYREE. From starting her blog as a fun hobby to becoming one of the most trusted voices in the beauty industry, Ree shares her incredible journey. She spills on her first PR sample (hello, fake tan!), interviewing Courtney Cox (yes, really) and how she stays ahead in the ever-changing world of influencer marketing.She also reveals the wildest PR packages she’s ever received (Jägermeister, anyone?), the beauty product she really didn’t love and why she’s often mist...2025-03-0733 min
PR LIKE A BOSS!From Dragon's Den to Domination: PR, Power & the Pitch!How do you get your brand noticed without a massive budget? In this episode, Patz sits down with PR expert and beauty entrepreneur Jasmine Wicks-Stephens, founder of _faace skincare, PR agency Known, and cap brand Best Policy. From securing major media features to landing three Dragons on Dragon’s Den, Jasmine shares her journey of building brands, handling PR wins (and fails!) and managing the ultimate juggle—business and motherhood.In this episode, we discuss:✅ How Jasmine got Face featured in Who What Wear and Forbes✅ The PR strategies every brand should focus on (even wit...2025-02-2834 min
PR LIKE A BOSS!Social Media Unfiltered: What Works, What Fails & What's Next..!Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.Key Takeaways:Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.Common Social Media Mistakes: Inconsistency, lack of variety...2025-02-2131 min
PR LIKE A BOSS!Baking Badassery & Zero Apologies: Reshmi Bennett's Freebie RebellionLuxury cakes, sass, and a no-nonsense approach to influencer culture, this episode of PR LIKE A BOSS! is as bold as its guest. Reshmi Bennett, founder of Anges de Sucre, joins Patz to talk about her journey from baker to brand-builder, how she built a luxury cake empire and why she refuses to hand out freebies to influencers.Expect laughs, lessons, and a whole lot of straight talk as Reshmi spills on viral moments, customer clapbacks, and why standing firm in your business values is the ultimate power move.What You’ll Learn:Why...2025-02-1423 min
PR LIKE A BOSS!From Catwalks to Content: Ruth Crilly on Pivots & Perfecting the HustleWhat happens when you take a model, add a beauty blog, sprinkle in some influencer know-how and top it off with a book deal? You get Ruth Crilly, an OG beauty blogger, content queen and author of How Not to Be a Supermodel. In this episode Patz sits down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isn’t always the answer!2025-02-0731 min
PR LIKE A BOSS!From Red Carpets to Real Talk: Emma Guns on Beauty, PR & Industry TruthsIn this episode of PR LIKE A BOSS!, host Patz is joined by the legendary Emma Guns, beauty journalist, broadcaster, content creator and host of The Emma Guns Show. From interviewing icons like Britney Spears, Christina Aguilera and Bette Midler to covering Fashion Week and working with global beauty brands, Emma has seen it all.Emma shares her candid take on the beauty industry, from the evolution of beauty standards to the pressure of PR, and why she’s over the "transformational journey" trend. She gets real about brand storytelling, inclusivity, and the delicate balance between marketing magi...2025-01-3131 min
PR LIKE A BOSS!Yoga, Wellness, and the Art of Staying in Your Lane with Victoria WoodhallIn this episode of PR LIKE A BOSS!, Patz sits down with the dynamic Victoria Woodhall, journalist, editor of GetTheGloss.com, yoga teacher, and wellness expert to talk all things wellness, journalism, and why experts are more vital than ever. From celery juice obsessions to smelly detoxes (yes, that happened), Victoria dives into the world of wellness trends, how to spot credible advice, and the importance of staying authentic in a crowded field.You’ll learn:Why credible experts are essential to cutting through wellness noise.How Victoria balances journalism and yoga (and keeps in her lane...2025-01-2431 min
PR LIKE A BOSS!Crafting PR Gold with Carol DriverIn this episode of PR LIKE A BOSS!, we’re joined by the fabulous Carol Driver, a journalist with over 25 years of experience. Carol has written for some of the UK’s most prestigious publications, including The Times, The Telegraph, Daily Mail, MailOnline, Women’s Health and Good Housekeeping. She’s also collaborated with global brands like Disney, Pepsi, and British Airways, making her a true powerhouse in media and PR.Tune in as Carol shares:How to craft a pitch that grabs attention (and doesn’t get lost in the inbox jungle).The importance of a unique sto...2025-01-1726 min
PR LIKE A BOSS!Motherhood, Mascara & Mindfulness with Ateh JewelIn this episode of PR LIKE A BOSS!, host Patz chats with Ateh Jewel, a multi award-winning journalist, producer, director, broadcaster, influencer, beauty expert, diversity advocate, entrepreneur and single mum of twin daughters. Ateh shares her secrets for balancing the chaos of parenting, running a business, and carving out time for self-care. From her candid insights on ADHD as her “bounciness superpower” to the importance of saying no and embracing self-love, Ateh offers wisdom wrapped in humour and warmth. She also discusses how motherhood inspired her mission to champion diversity in the beauty industry.What You’ll Lear...2025-01-1025 min
PR LIKE A BOSS!Wellbeing Meets Media: Inspiring Change Through ContentThis week, Patz welcomes Gina Ventre, brand editor at Yours magazine and change coach extraordinaire. Together, they unravel the rise of wellbeing in media, dissect what readers actually want (hint: no fads!), and deliver actionable PR tips for those looking to make an impact in the wellness space.What You'll Learn:Why authenticity is key to wellbeing contentThe PR mistakes to avoid (no more generic pitches, please!)Fun takes on trends like forest bathing, juice cleanses, and morePlus, Gina shares her favourite coaching tools for navigating change and staying grounded in a fast-moving in...2025-01-0315 min
PR LIKE A BOSS!Brand Collabs: The Power of PartnershipsIn this episode of PR LIKE A BOSS!, host Patz dives into the world of influencer partnerships with special guest Siobhan McGeown, PR Manager at Tropic Skincare. Siobhan brings her wealth of experience to the table, sharing the secrets behind creating meaningful, authentic collaborations that resonate with audiences and elevate brands. From building organic relationships to trusting creators with creative freedom, this episode is packed with insights, examples and actionable tips to ace your PR strategy.What You’ll Learn:Why authenticity is the foundation of great influencer collaborationsHow to spot influencers who are a nat...2024-12-2719 min
PR LIKE A BOSS!Lan Nguyen-Grealis: Redefining Beauty, One Brushstroke at a TimeIn this episode of PR LIKE A BOSS!, host Patz chats with the brilliant Lan Nguyen-Grealis—makeup artist, author, and advisory board member of the British Beauty Council. Lan takes us behind the scenes of her inspiring 20+ year career and shares her vision for a more inclusive and innovative beauty industry.We dive into:The economic and cultural impact of beauty (yes, it’s a £27 billion industry!).Lan’s approach to championing diversity and why expertise and authenticity are key.How PR and storytelling are shaping the future of beauty brands.Top trends to watch: consumer...2024-12-2021 min
PR LIKE A BOSS!Embracing Positive Aging in Beauty with Donna FrancisWelcome to PR LIKE A BOSS!, where we chat with industry leaders about beauty, lifestyle, and breaking barriers in PR. This week, Patz is joined by the incredible Donna Francis, an award-winning beauty editor and advocate for positive ageing. Together, they unpack how the beauty industry can embrace authenticity and inspire confidence in women at every stage of life.What to Expect in This Episode:Rethinking "Anti-Aging": Donna challenges outdated terminology and calls for celebratory, empowering beauty messaging.The Power of Role Models: Why women like Drew Barrymore and Jamie Lee Curtis embody r...2024-12-1325 min
PR LIKE A BOSS!From Showbiz to Self-Care: Trends, Clicks, and Credibility in Modern MediaIn this episode of PR LIKE A BOSS!, host Patz chats with Suzanne Baum, a journalist who’s seen it all, from the heyday of glossy magazines to the age of viral Instagram posts. From celebrity interviews to wellness trends, we look at how the industry has evolved and what it takes to stay authentic in today’s digital age.We dive into:The rise and fall of print magazines and why Suzanne misses the tactile buzz of bylines.Mental health as a focus in celebrity journalism and why it’s more than just a trend.N...2024-12-0622 min
PR LIKE A BOSS!Nicola Bonn’s Take on Authenticity in BeautyIn this episode of PR LIKE A BOSS! Patz chats with Nicola Bonn, the voice behind Outspoken Beauty and On The Scent podcasts, about how to break through the noise in the beauty and wellness industry with authentic storytelling. Nicola shares her expert advice on how brands and PR teams can build genuine connections that truly resonate with audiences.What you’ll learn in this episode:Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.Relatio...2024-11-2920 min
PR LIKE A BOSS!Beauty Blogging, PRs, and the “Hey Lovely” Dilemma with the British Beauty BloggerIn this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.We dive into:The evolution of beauty blogging—from its humble beginnings to the influencer era.Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”The importance of writing for your audience, not the brands.Tips for smaller brands on how to a...2024-11-2224 min
PR LIKE A BOSS!INTRODUCTION: Welcome to PR LIKE A BOSS!Hey, hey, hey! I’m Patrizia—aka Patz—and I couldn’t be more excited to kick off this podcast journey with you! In this first episode, I’m giving you the inside scoop on what Hey, hey, hey! I’m Patrizia—aka Patz—and I couldn’t be more excited to kick off this podcast journey with you! In this first episode, I’m giving you the inside scoop on what PR LIKE A BOSS! is all about.If you’ve ever wondered what makes PR tick, this is your new go-to podcast for real talk, actionable...2024-11-2206 min
PR LIKE A BOSS!PR LIKE A BOSS! TEASER Hosted on Acast. See acast.com/privacy for more information.2024-11-1500 min
Aligned Entrepreneur Secrets13 - Crafting Your PR Like a Boss: Unveiling the Secrets of PR Success with Patrizia GaleotaIn this episode, Traci Bermingham, chats with Patrizia Galeota, a seasoned PR specialist. Patrizia shares her fascinating journey from an intern in Milan to working with iconic brands like L'Oréal Paris and Estée Lauder. She dives into her transition to entrepreneurship, driven by her desire for flexibility as a mom. Patrizia offers "done for you" PR services and a coaching e-course, "PR Like a Boss," to help you elevate your brand. They also discuss the importance of outsourcing tech tasks to focus on what you love.To learn more about Patrizia Galeota's and her PR se...2024-07-2921 min