Shows
The Lean Marketing PodcastConnecting KPIs to Real Results | Episode 8In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on paper but fail to impact the bottom line. Paul explains how to cut through the noise, align KPIs with real business outcomes, and create dashboards and goals that keep everyone rowing in the same direction.You’ll learn:How to ensure your KPIs connect to revenue and profitabilityWhy platform metrics can mislead your decision-makingThe role of dashboards in...
2025-08-1329 minThe Lean Marketing PodcastAuditing Google Ads for Maximum ROI | Episode 7In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line.You’ll learn:How to spot inefficiencies and wasted ad spendWhy common Google Ads metrics can be misleadingSteps to align campaigns with real business goalsPractical strategies to improve ROI and conversion performanceHow to structure audits that deliver actionable insightsWhether you ma...
2025-08-1324 minThe Lean Marketing PodcastPerforming a Technical Web Audit | Episode 6In this episode of Lean Marketing, Paul Bresenden walks through a real-world teardown of a Google Ads account, highlighting the common pitfalls that drain your ad budget—and how to fix them. From auditing conversion goals to keyword match types and ad placements, Paul shows how to strip away inefficiencies and focus your spend on what truly drives revenue. Whether you're managing ads in-house or inheriting an agency’s setup, this practical audit will help you identify what's broken and optimize for growth.Key takeaways include:The importance of verifying goal tracking and conversion valuesWhy broad matc...
2025-07-2314 minThe Lean Marketing PodcastCustomer Journey Mapping That Actually Works | Episode 5In this episode of the Lean Marketing Podcast, Paul Bresenden breaks down how to map the customer journey in a way that drives measurable growth—not just more “leads.” From redefining what a lead actually is to aligning marketing and sales efforts across every stage, Paul shows how to design a journey map that turns strangers into loyal customers and brand evangelists.You’ll learn:Why traditional funnels fail to reflect real buying behaviorHow to define and measure each stage of the journey (Visitors, Leads, MQLs, SQLs, and beyond)The danger of chasing vanity metrics instead of stage...
2025-06-1122 minThe Lean Marketing PodcastUnderstanding SEO Strategy | Episode 4In this episode of the Lean Marketing Podcast, we continue our Brand Focus series with an in-depth exploration of SEO. We break down the essentials of search engine optimization, from understanding how Google indexes the web to the impact of personalized search results.SEO is a long-term investment, but with the right tools and approach, you can improve your visibility and drive meaningful traffic. Tune in to learn practical strategies you can apply today!
2025-03-2717 minThe Lean Marketing PodcastNavigating Market Research | Episode 3Welcome to another insightful episode of our podcast, where we dive deep into the Lean Marketing Framework. This time, we're exploring the power of competitive analysis and how it can shape your strategic planning and growth strategy.
2025-03-1024 minThe Lean Marketing PodcastDefining Your Target Audience | Episode 2Join host Paul Bresenden and guest Madison Pawley on the Lean Marketing Podcast as they explore defining your target audience. In this episode, Paul and Madison talk through practical steps to identify and reach your ideal customers. Learn how to define your Total Addressable Market (TAM) and user personas, determine the size of your market, and set goals for coverage plans. Packed with actionable insights, this episode is perfect for marketing teams looking to drive impactful sales efforts and deliver real results in the year ahead. Don’t miss this essential guide to understanding and reaching your audience effectively!
2025-01-2835 minThe Lean Marketing PodcastMastering Account-Based Marketing (ABM) | Episode 1Join host Paul Bresenden and guest Lauren McLeod on the Lean Marketing Podcast as they dive deep into the world of Account-Based Marketing (ABM). In this episode, Paul and Lauren guide you through the essentials of building a successful ABM strategy, including how to define your Total Addressable Market (TAM), create targeted account lists, and align your sales and marketing efforts for maximum impact. Get practical insights on relationship-building, defining KPIs, and tailoring your playbook for different verticals. Perfect for B2B marketers and sales teams aiming to boost efficiency and drive meaningful connections, this episode equips you with...
2024-11-1135 min
Credit Union Strategy PodcastEssentials of Backup Servicing with Blythe LawtonJoin us on the CU Strategy Forum Podcast, where your host Paul Bresenden dives into the intricacies of backup servicing with industry expert Blythe Lawton. As the SVP of Marketing and Development at Vervent, Blythe brings over seven years of experience in Fintech and financial services, navigating the challenges and triumphs of a rapidly growing company.In this episode, Blythe explains what backup servicing is and why it’s crucial for maintaining the stability of loan, lease, and credit card portfolios. Learn about the role of backup servicers, the importance of compliance, and the operational readiness needed to...
2024-06-1922 min
Credit Union Strategy PodcastDriving Credit Union Collaboration and Innovation with Rick Weber (CBC Federal Credit Union)For the launch of our podcast, we're kicking off our first episode with Rick Weber CEO of CBC Federal Credit Union. Rick is known for ruffling a few feathers and coloring outside the lines to drive growth and innovation at CBC. He also happens to be the founder of the CU Strategy Forum. QUOTES"Whenever you get these difficult times ... I can tell you this, a lot of times we bear down and work harder. The answers are not inside your building. The answers are usually outside. The solution is not to work...
2023-05-1020 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdvicePaul Bresenden | Childhood Entrepreneurship, Building a Creative Agency, and Increasing Member Retention RatesPaul Bresenden is the Founder and President of 454 Creative, a marketing agency based out of Orange County, California. The company specializes in designing marketing strategies for mid-market firms with a focus on credit unions and higher education. Paul is also the Managing Partner of KidCEOs, an entrepreneurial startup for kids, and a board member of the Entrepreneurs' Organization (EO). He is the seventh of nine children, born to Russian immigrants. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Paul Bresenden, the Founder and President of 454 Creative, to talk about Paul's entrepreneurial...
2023-04-2136 min
Titans of FoodserviceThe Importance of a Strong Marketing Message in a Sales-Driven Industry with Paul BresendenIn this week’s episode, host Nick Portillo talks with Paul Bresenden, President and Creative Director at 454 Creative, a sales and marketing agency located in Irvine, California. Paul discusses the importance of understanding what your company controls in the growth process, and how to diversify it, achieve growth, and preserve its profits. He also talks about the need to focus on brand positioning, brand messaging, and your target audience to create a competitive advantage. QUOTES“The core of what we're doing with a lot of our clients is we're figuring out how to give...
2023-03-0854 min
6 Ways to Sunday Podcast with Craig D. ForrestEp. 125 - Media creative PAUL BRESENDEN on how TECHNOLOGY NEVER REPLACES HUMAN RELATIONSHIPSEp. 125 - Media creative PAUL BRESENDEN on how TECHNOLOGY SHOULD NEVER REPLACE HUMAN RELATIONSHIPS. #paulbresenden #454Creative #6WaystoSundayPodcast #message #videoproduction #fundraising #giving #churchmedia #zoom #meetings #tvproduction #teamwork #churchmarketing #clients #agencies #marketing #livestreaming #technology #iPhones #cellphones #mobileproduction #smartphones
2022-10-2015 min
6 Ways to Sunday Podcast with Craig D. ForrestEp. 124 - Media creative PAUL BRESENDEN on the POWER of SAYING "NO"Ep. 124 - Media creative PAUL BRESENDEN explains how BEING SUCCESSFUL MEANS having the ability to say "NO". #paulbresenden #454Creative #6WaystoSundayPodcast #message #videoproduction #fundraising #giving #churchmedia #zoom #meetings #tvproduction #teamwork #churchmarketing #clients #agencies #marketing
2022-10-1323 min
6 Ways to Sunday Podcast with Craig D. ForrestEp. 123 - Media creative PAUL BRESENDEN on how SHOUTING LOUDER won't fix FLAWED CHURCH MARKETINGEp. 123 - Media creative PAUL BRESENDEN explains how SHOUTING LOUDER won't fix FLAWED CHURCH MARKETING #paulbresenden #454Creative #6WaystoSundayPodcast #covid #livestreaming #childrensministries #message #videoproduction #preaching #fundraising #giving #churchmedia #digitalnomads #zoom #meetings #tvproduction #teamwork #churchmarketing
2022-10-0620 min
The Global Marketing ShowFrom 0 to 100 with Global Marketing - Show #83Paul Bresenden, CMO of Bromic Heaters and President of 454 Creative, started his career with zero experience in global marketing.
He’s led a brilliant build of a “headless CMS” and “PIM” to optimize SEO for Bromic Heaters with a single domain and unique websites for their in-country marketing and distribution around the world.
Paul is brilliant and shares a massive amount of information about all that he’s learned and implemented.
Links:
https://www.bromic.com/
www.454creative.com
Connect with Wendy - https://www.linkedin.c...
2022-07-131h 03
The Teaching PastorSpecial Episode: "Pastor vs. Sound Guy"What do Whitney Houston and your a/v team have in common? What is the best microphone to use on a Sunday morning? What about sound boards and speakers? Why is there a stereotype about sound techs among pastors? Why is there a stereotype of pastors among sound techs?
In this special episode of the The Teaching Pastor we explore the matters of “sound” as it relates to the Sunday Morning Expierence of the message and we have a practical and philosophical conversation Paul Bresenden, President of 454 Creative
If you would like to see more of w...
2018-08-051h 04