Shows
Digital Marketing DominationMastering Lead Generation and Ad Performance with Paul CassimusJoin host Jamil Zabaneh as he dives into the world of online marketing with Paul Cassimus, founder of Brainwake Consulting, on this episode of Digital Marketing Domination. Discover strategies for optimizing Facebook and TikTok ads, the importance of offering compelling and tailored offers, and how to leverage tools like ChatGPT, Loom, and GoHighLevel for efficient lead generation. Paul shares his expertise on creating successful ad campaigns, including analyzing ad performance metrics such as CPM, CTR, click cost, and lead cost. Learn how to use Facebook Ads Library and TikTok's unique hashtag targeting to gain a competitive edge...2024-06-1230 min
The Show Up Show039. How to Generate Leads and Close More Deals with Paul CassimusThe discussion delves into practical strategies and proven techniques for maximizing sales success in any industry. Drawing from his extensive experience, Paul breaks down the fundamentals of effective lead generation, emphasizing the importance of targeted approaches and relationship-building tactics.
Tune in now and equip yourself with the strategies and mindset needed to generate leads and seal the deal in today's competitive marketplace.
Watch FULL video episode on Youtube: https://youtu.be/1jXjg-tqWa0
Guest Resources:
Paul Website: https://brainwakeconsulting.com
Paul Linkedin: https://www.linkedin...2024-03-1535 min
Remarkable Marketing PodcastDriving 100% Growth with Paid Social CampaignsUnlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather...2024-02-1517 min
The Business of Being with Paul Cassimus"Pick yourself up and go make it happen if you want anything to happen." -Carter SnipesCarter Snipes is an entrepreneur and a veteran real estate developer. He is the owner of Snipes Properties, and has aided in the redevelopment of properties across Richmond.
His most iconic contribution was the revitalization of the Hofheimer Building; a historic landmark at the Scott’s Addition gateway
Which, for those who are familiar with Richmond, was the catalyst for what’s been the hottest neighborhood in the area the last 6 years.
As an activist board member of the Scott's Addition Neighborhood Association, Carter has also been instrumental in securing city grants for Scot...2021-09-2856 min
The Business of Being with Paul Cassimus"You have to reciprocate value as soon as you can." Bill Murphy, CEO of Cheat Codes for Sales ProsBill Murphy is the Founder and CEO of Cheat Codes for Sales Pros, a consulting firm that helps commission sales pros grow their income by targeting their market on social media.
Because of the client results generated in Cheat Codes for Sales Pros, over 50% of Bill’s 2,300 members have been created from strictly word of mouth and he has helped his clients generate millions of dollars in revenue.
Bill lives in Houston Texas with his Wife and 4 children. He enjoys traveling with the family and exploring new opportunities for growing both personally and professionally....2021-08-1056 minThe Business of Being with Paul CassimusTime is invaluable when you start to value your mental bandwidth: Fred Barnet, Founder and CEO of Anthem ImportsFred Barnet is the Founder and CEO of Anthem Imports and Renegade Imports.
Over the past couple years, Fred has built the largest portfolio of whisky from non-traditional whisky countries available in US. As in, importing whisky from countries other than Scotland and Ireland.
Despite a lot of challenges, Fred was able to grow his revenue in 2020 by over 4 times his revenue in 2019 by making some strategic moves and decisions within his business and now has a presence in 15 US markets and expects 11 more this summer.
Fred provides lots of insight into a...2021-07-191h 01The Business of Being with Paul CassimusIt's less about meeting the goals and more about feeling supported and connected. CEO of the Rebelle Brand Shannon Siriano GreenwoodFounder, leader, and community builder, Shannon Siriano Greenwood knows the benefits of building her network with meaningful relationships over bountiful connections.
As the CEO of the Rebelle Brand, her work supports working women in creating meaningful connections that will support them both professionally and personally.
Women network differently. And quite frankly, most of us hate networking all together, but now more than ever we recognize that having a supportive community is a vital human need.
Rebelle brings together women who are building their Wolf Pack, as defined by Abby Wambach, “a crew of br...2021-07-0252 minThe Business of Being with Paul Cassimus"I Think You Underestimate How Many Employees Would Go For That" -Patrick FrankPatrick Frank is an award winning video producer, founder of editvideocalls.com and the author of The Video-First Era where he covers the best strategies on how to beat Zoom fatigue, create trust building content from Zoom conversations, host engaging experiences for family and friends and co-works meaning no more lame virtual happy hours!
He’s been self-employed for 8 years and has made videos for organizations like the Washington Nationals, Hilton, and Cisco. And on top of all that, he recently beat cancer!
Patrick has some amazing insights on how best ways to use vi...2021-06-1855 minThe Business of Being with Paul CassimusCreating a business that fits your lifestyle goals: Taylor McMaster, owner of DOT & CompanyA self-starter, Taylor knew she wanted to own a Digital Marketing Business — leading her to her true passion, Client Account Management.
Soon, Taylor knew this was a service every agency needed— full-service Account Managers who acted as a liaison between agency owners and clients.
Now, Taylor leads a team of Client Account Managers through DOT & Company, training the CAMs to work with different agencies so that agency owners can focus on scaling their business while DOT takes care of clients.
Learn more about Taylor and her company below:
Website: www...2021-06-0453 minThe Business of Being with Paul CassimusGetting knocked down, starting over, and crushing it: Joe Salome, Co-Found of Georgia Hemp CompanyJoe Salome is the co-founder and managing partner of Georgia Hemp Company and Symplleaf Wellness.
Fired from the Corp world for “being who I am”, Joe decided to start a small advertising agency while launching his first cannabis company.
The cannabis company grew to over 2 million in sales and over 3k GA medical patients. In 3 years
Then, he had to start all over again and now his Second cannabis company Georgia Hemp Company has grown to over 3 million in sales since 2018, 3 brick and mortar locations, 2 websites and a nationwide wholesale network.
th...2021-05-2549 minThe Business of Being with Paul CassimusGrowth and success through focus on values with Matt Jones, Co-Founder of Shed MarketingFollowing a successful 20 year career working in the world of corporate media giants in the UK, Matt wanted to work in an environment where there was less focus placed on politics and more importance placed on being good at your job.
After a painful learning experience while working for some unscrupulous ad agency owners, he decided to create his own agency, where transparency, integrity, and generally being good human beings was the culture.
Since niching the agency just 2 years ago to be more focused on FB ads - he now has 10 fantastic team members...2021-05-171h 06The Business of Being with Paul CassimusMovement, mindsets, and overcoming imposter syndrome with Charlotte Powley, Owner of Pow Wow MediaCharlotte Powley is the founder and owner of Pow Wow media based in New Zealand doing content creation and strategy for businesses. Originally from the UK, and growing up in Spain, Charlotte moved to New Zealand after a chance encounter in Paris where she met a woman running a marketing agency in Auckland.
After working at this agency, Charlotte then branched out on her own to start her own business three and and half years ago which now has 2 employees in both working different countries and Charlotte now having moved back to Spain running a fully remote...2021-04-301h 03The Business of Being with Paul CassimusGrowth mindsets, service through coaching others, and not burning out in your businessKaren Sahetya, founder of Brand Central Marketing, combines her digital marketing experience with her past offline marketing experience working with companies like Marvel, Disney, Target, and Walmart to help clients leverage Facebook ads, sales funnels, and messenger bot strategies to drive their businesses.
As a reformed corporate marketer, Karen knows that never before in the history of marketing have small brands and new businesses been able to compete directly and so effectively with their competitors and she proves this to her clients regularly. If there's anything she loves more than the agency, it's coaching other agencies to...2021-04-2359 minThe Business of Being with Paul CassimusHead, Heart, and Soul: Aman Advani Co-Founder and CEO of Ministry of SupplyToday's guest is Aman Advani, co-founder and CEO of Ministry of Supply which makes comfortable, highly engineered dress clothes that you look forward to wearing.
Aman started the company while at MIT and grew from being an online store to having locations in Boston, New York, Chicago, San Francisco, and more before closing those locations due to the pandemic.
He was on the Forbes 30 under 30 list, and just an overall awesome guy who shares tons of gold nuggets of wisdom around digital marketing, business and branding. Do not skip a single second of this episode!2021-04-1428 minThe Business of Being with Paul CassimusEmployee Engagment, Starting a Biz During 'Rona, and the Comparison Trap - Same Page HR Founder Matthew TannerToday’s guest is Matter Tanner, founder of Same Page HR, a company that provides fractional HR services to companies.
Matt’s had an interesting journey to starting Same Page, starting off out of college working a lot of random jobs in random cities before joining a giant corporation which he ‘kinda hated for 7 years’ before joining a start-up popsicle company called King of Pops which he ‘kinda loved for 7 years’
He then started working at MailChimp, which my version of the story is that they gave him an offer he couldn’t refuse to pull him away...2021-04-0553 minThe Business of Being with Paul Cassimus"I don't spend my time to do things to then not have them work out." - AnnMarie Grohs, Owner of BOHO StudiosToday's guest is AnnMarie Grohs, owner of BOHO Studios in Richmond. AnnMarie started BOHO while working at Morton’s Steakhouse 8 years ago and was one of the very first of it’s category back when boutique fitness studios were barely a thing.
Boho now has multiple locations in Richmond and AnnMarie gets frequent calls from developers to bring her business to new developments in other states.
I absolutely loved this conversation with AnnMarie about how shows grown and adapted over the last years, especially during the ‘Rona, and my favorite story is when she talked to her...2021-03-291h 02The Business of Being with Paul Cassimus"The risk is failure, but failure seems to be the norm. So why not try something different? " - Taylor Culver CEO of XenoDATATaylor Culver is the founder and CEO of XenoData which helps organizations drive business impact and user engagement through well run digital initiatives with a principled approach to data management.
And has worked with major companies like Anheuser-Busch and ULTA.
From growing up on a farm in rural missouri to travelin to over 50 countries and then starting his career in New York City, Taylor’s journey led him to work in a variety of jobs in corporate america before founding XenoData, which he says he started simply to help people not have to go through th...2021-03-221h 17The Business of Being with Paul Cassimus"The Greatest Value Proposition You Have is Your Originality" - Nia Burks, owner of Butter and FilthNia is the owner and founder of Butter & Filth, a gender inclusive pole dance studio in Richmond, VA.
She is also a university professor and an artist with degrees in sculpture, digital arts, and history, plus has an MFA in video.
She describes herself as a passion alchemist who Worked as a stripper for years with the intention of becoming a full time university professor and gave it up to pursue full time art making and grew her personal income over 20x in doing so.
Nia's business grew 200% in the first 11 months...2021-03-151h 06