Shows
Podcast Insider - Special EditionTurn Your Podcast Into a MONEY-MAKER w/ Paul Colligan Ready to turn your podcast into a profit machine? In this special edition of Podcast Insider, Paul Colligan, podcasting expert and business strategist, reveals how businesses can leverage podcasts to increase sales, build brand authority, and connect with target markets.
Podcasting isn’t just for creators — it’s a powerful business tool that can supercharge your marketing strategy, even if you don’t have millions of downloads. From repurposing content to targeting specific markets, Paul breaks down the steps to successfully integrate podcasting into your business growth plan.
Whether you're a local business or a global brand, this episode will help you...
2025-02-121h 03
The Podcast ReportPodcast Success: Publish, Pair, Promote Like a ProDiscover how understanding the purpose, byproducts, and long-term goals of publishing, pairing, and promoting your podcast can unlock new levels of success. Paul Colligan breaks down this strategic framework, revealing how these three essential activities contribute to building an audience, creating a substantial body of work, and establishing a strong presence in the podcasting world. Key Takeaways: • Purposeful Publishing – Learn why meeting the specific needs of your audience through consistent content is crucial for building social proof and a dedicated following. • Strategic Show Notes and Titles – Understand how pairing your episodes with SEO-friendly titles a...
2025-02-0706 minThe Podcast ReportUse AI to Elevate, Not Replace, Your PodcastHow podcasters can harness the power of AI to enhance their shows rather than just replace the human element. He emphasizes shifting the focus from what AI can do for you to what you can achieve with AI tools, encouraging podcasters to consider new possibilities that were previously out of reach. Key Takeaways: • Rethink AI's Role in Podcasting – Use AI not to automate your podcast but to unlock new capabilities and improve your content. • Leverage AI for Innovation – AI can help bypass limitations, allowing you to do things that were too time-consuming or costly b...
2025-02-0105 minThe Podcast ReportRevolutionize Your Podcast Workflow w AI: Introducing the Future Proofed AI Bypass Machine (TM)Paul Colligan delves into how to leverage AI to simplify and future-proof your podcast production. Introduction of the Future Proofed AI Bypass Machine, a framework designed to automate and streamline the podcasting workflow by bypassing unnecessary steps. The importance of allowing AI to handle tasks to reduce complexity, save time, and enhance efficiency, enabling podcasters to focus on creating great content rather than getting bogged down in technical processes. Key Takeaways: The Power of AI in Podcasting – Understanding how AI can eliminate steps in production rather than adding complexity. Introducing the Future Pr...
2024-09-2708 minThe Podcast ReportPodcasting in 2024: Embracing AI, YouTube Trends, and Staying RelevantPaul Colligan welcomes Dave Jackson from the School of Podcasting to discuss what podcasters need to know to succeed in 2024. They dive into the evolving landscape of podcasting, exploring how YouTube's push into the space and the rise of AI tools are shaping the industry. Paul and Dave offer insights on leveraging new technologies like ChatGPT and Descript, balancing short-form content with long-form value, and strategies to keep your podcast engaging in this rapidly changing environment. Key Takeaways: • The State of Podcasting in 2024 – With fewer new podcasts being created, there are opportunities for...
2024-01-2350 minThe Podcast ReportDominating Podcast Movement 2023: Seven Insider Tips for PodcastersPaul Colligan shares seven essential strategies to help you dominate Podcast Movement 2023 in Denver. From prioritizing hallway conversations over attending sessions to the importance of asking the right questions, Paul provides actionable advice to ensure you maximize your experience at this premier podcasting event. Key Takeaways: • Hallway Conversations Beat Sessions – Discover why spontaneous interactions can offer more value than scheduled presentations. • Verify Everything You Hear – Learn to critically assess information and claims presented during the event. • Ask the Right Questions – Understand how asking specific, targeted questions can lead to more meaningful insights and...
2023-08-0409 minThe Podcast ReportNavigating the Future of Podcasting: AI, YouTube & Cutting Through the NoiseOn today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the industry. Stay tuned for future episodes. Thanks for listening!
2023-07-1808 min
The Podcast Report5 Things About Podcasting That Can Bring Big Entrepreneurial JumpsPodcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.
2021-10-2112 min
The Podcast ReportPodcasting Beyond Tracking: Embracing Audience Connection in the Age of Apple's Private RelayExploring why Apple's iCloud Private Relay isn't killing podcasting and why podcasters should shift focus from unethical tracking practices to building genuine audience connections. Paul Colligan discusses the minimal impact of Apple's privacy features on podcast analytics and emphasizes the importance of delivering value to a specific audience without relying on invasive tracking Key Takeaways: • Apple's Private Relay Impact – Understanding why Apple's iCloud Private Relay has little to no effect on podcast analytics and advertising. • Embracing Ethical Podcasting – The importance of avoiding unethical tracking practices and respecting listener privacy. • Building Audience Connections – How focusing on deliverin...
2021-09-2908 min
The Podcast ReportThe Podcast Promise Of Value For ValueThere is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it. In this episode, I chat about the concept of "Value For Value." It's pretty exciting. Here are some of the links that matter. I'll update the notes and webpage as/when needed: Podcasting 2.0 - https://www.podchaser.com/podcasts/podcasting-20-1421056 Value For Value Podcasts - https://podcastindex.org/podcast/value4value The Podnews Article - https://podnews.net/article/boost Podfriend - Podcatcher That Supports Value For Value - Link To The...
2021-09-2310 min
Build Your Tribe | Grow Your Business with Social MediaPart 2 | Best Podcasting Strategies Tips and Tools with Paul ColliganThis is a must-listen-to episode for anyone considering starting a podcast or if you have a podcast already! Today’s interview is with Paul Colligan — the go-to expert when it comes to all things podcasting. In this 2-part series, Paul shares with Chalene all of his insider tips, strategies and exciting new tools that help with everything from production to promotion of your podcast. Get ready to take notes and kill it in the podcasting world. Links from today’s episode: Text CHALENE to 503-966-8066 and get your free report from Paul!! Learn more ab...
2019-10-1741 minBuild Your Tribe | Grow Your Business with Social MediaPart 1 | Best Podcasting Strategies Tips and Tools with Paul ColliganThis is a must-listen-to episode for anyone considering starting a podcast or if you have a podcast already! Today’s interview is with Paul Colligan — the go-to expert when it comes to all things podcasting. In this 2-part series, Paul shares with Chalene all of his insider tips, strategies and exciting new tools that help with everything from production to promotion of your podcast. Get ready to take notes and kill it in the podcasting world! Links from today’s episode: Text CHALENE to 503-966-8066 and get your free report from Paul...
2019-10-1735 min
The Podcast ReportThe (Quickly) Coming Death of the Podcast PaywallYes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's going to be in an app, not on a platform usually associated with free. We're seeing it in YouTube with things like Kobra Kai. We're seeing it in Television with things like The Good Life. We'll be seeing it in Podcasting really soon.
2019-05-3108 min
The Podcast ReportThe Best Podcast Monetization Model REQUIRES UbiquityThere has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting. The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be creating assets that publish EVERYWHERE. That is, and will always be, the best model for Podcast Monetization. Should you remove your Podcast from Luminary? NO! ...
2019-04-2407 minThe Podcast ReportJust What Can We Learn From Podcast Stats? The Podcast Report Episode #165We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them. Spoiler Alert: It's a lot more than download numbers. Links mentioned: The Medium Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a Frank's Episode About Podcasting - https://open.spotify.com/episode/5Igg8ClyYB5RvdHOXVNC7I
2019-03-1310 min
The Podcast ReportNew Realities Of Video Podcasting - The Podcast Report Episode #162Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet. Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 Frank's Video Podcast - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2 Organixx's Audio Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-audio-edition/id1441008547?mt=2 Orgranixx's Video Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-video-edition/id1441007018?mt=2
2019-02-1513 min
The Podcast ReportThe Who, Not The How, Of Podcasting - The Podcast Report Episode #153Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting. May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts - https://strategicpodcasts.com/ My Podcast Book - http://HowToPodcastBook.com
2019-02-0120 min
The Podcast ReportPodcast Predictions For 2019 - The Podcast Report Episode #151Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019. What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary Podcaster Marketing Vehicle The bottom line: #1 - Podcasting Is A Distribution Game / Not A Platform Issue #2 - Never Forget Who Owns The Playground #3 - Market Where Your Market Is
2019-01-1819 minThe Podcast ReportA Quick Look At Past Podcast Predictions - The Podcast Report InbetweenISodeBeware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions. Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results from his last past 2 years of podcast predictions. You can Google previous years if you want. Original Facebook Live link here - https://www.facebook.com/paulcolliganfan/videos/1258984424241839/
2019-01-1515 min
The Podcast ReportPodcast Strategies For Pandora - The Podcast Report Episode #150If you have no plan for Podcast discovery, don’t complain if your Podcast isn’t discovered. Pandora just might be able to help with that. Even if it doesn't, you still need to pay attention. Shownotes links, conversation and more here - http://ThePodcastReport.com/150. Pandora now does Podcasts - and Paul Colligan examines what this means to Podcasting, and his clients, on this episode (150) of The Podcast Report. If you want to listen to the full episode, you'll have to visit http://ThePodcastReport.com/Pandora on a mobile device. Wan...
2019-01-1106 minThe Podcast ReportBeast Mode And More - The Podcast Report InbetweenISodeWhat is "beast mode" and why does it matter for Podcasting? This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great. Original Broadcast On Facebook Live - https://www.facebook.com/paulcolliganfan/videos/385149015573131 Frank's Podcast - Audio Edition - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 Frank's Podcast - Video Edition - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2 The Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a
2019-01-0822 min
The Podcast ReportThe Podcast Authority Paradox - The Podcast Report Episode #149Because nobody “owns” Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry. Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/ GET YOUR SHOW FEATURED ON EPISODE 150 As per the recording, if The Podcast Report has helped you in some way, please make a recording of who you are, what you show is, how we could find it, and what "The Podcast Report" taught you. I'd love to include it in Episode #150 - which is coming soon...
2018-07-0614 minThe Podcast ReportThoughts On The Infinite Dial 2018 Report - The Podcast ReportEvery year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the study you get to see the comparison between podcasts and internet radio or podcasts and Pandora or other audio mediums. There are a couple things that I appreciate about the infinite dial which just cannot be stressed enough. First off, it's a real sample of real people. They give y...
2018-03-1619 minThe Podcast ReportShould I Attend This Podcasting Event? - The Podcast ReportI just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not. A lot of people go to events for the wrong reasons. A lot of people go to events for the right reasons but get distracted along the way. I have some strategies and tactics I’m going to share with you today. Tip of the Week: You don’t have to a...
2018-03-0820 minThe Podcast ReportMore Thoughts On Podcast Tracking - And A Few Thoughts On Intimacy - The Podcast ReportWhat kind of relationship do you want with your audience? This is going to be a shorter episode, but it is a really important one. If we can make podcasting an intimacy game, the game will change forever. The profit will go up, and the impact we’re looking for will continue to rise. I know that we are not just about the downloads and ads that we can throw at those downloads. Podcasting is bigger and better than that. This is what we are going to explore on today’s show. Tip of the Week: If...
2018-03-0218 minThe Podcast ReportHow to Make Your Podcast A Medium Article - The Podcast ReportBenjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your podcast on Medium. Medium is doing incredible numbers when it comes to search ability, and it’s worth taking a look at. Benjamin Hardy’s writing focuses on self-improvement, motivation, and entrepreneurship. He is also...
2018-02-2239 minThe Podcast Report3 Massive Benefits Of Business Podcasting - The Podcast ReportI just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn't a podcasting conference or an Internet marketing conference. This wasn't the traditional type of conference that I usually speak at. This was an event where everybody that attends puts together their business blueprint for the year ahead. The idea of speaking about podcasting to an audience that is putting together their business...
2018-02-0110 minThe Podcast ReportErica Mandy, The Newsworthy, What Comes Next In Podcasting? - The Podcast ReportErica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wanted to create something new and different. I’m excited about today’s interview with Mandy, and there are two things that you want to track. Number one is that it is an interesting model. I’ve spent a decade plus in podcasting, and I’ve heard there is nothing new. Well Erica did something new. Number two is that...
2018-01-2525 minThe Podcast ReportA Podcasters Review Of Podcon - The Podcast ReportIn 2010, I attended a little conference called Vidcon. The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen. PodCon happened last year in December of 2017. I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn’t make it. Fortunately, Dave Jackson from The School of Podcasting was there, and he is here today to share his review of PodCon. His review is insightful and encouraging. It is about th...
2018-01-1832 minThe Podcast ReportPodcast Predictions: Looking Ahead to 2018 - The Podcast ReportIt’s always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting. Tip of the Week: Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan than to try and make something fit into a certain box. Figure out a plan, implement that plan, and test to...
2018-01-0410 minThe Podcast ReportJennifer Briney - The Podcast ReportJennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say. I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season. This interview was recorded a few weeks back, so I hint at some things that are coming up, and you should be able to put it all together...
2017-12-1431 minThe Podcast ReportWhat Do The Changes To The iOS 11 Podcasts App Mean To Podcasters? - The Podcast ReportHere's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on. In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this year. The new website is launched. We also have a giveaway for today's episode. Tip of the Week: Tell your audience to subscribe. Smart...
2017-12-0219 min
The Podcast ReportMarketing To Podcasters Versus Marketing To Your Audience - The Podcast ReportThe next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience. The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next. I'm going to follow my own advice in Season 5. More on Season 5 - and what's happening next, next week ... Links: Sponsor - http://HowToPodcastTraining.com How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/i...
2017-05-2512 min
The Podcast ReportIn This On Demand Age - Is Live "Worth It" - An Interview With Rob Greenlee - The Podcast ReportLive is big - but is it worth it in an on-demand age? Does anyone tune-in for appointment listening anymore? Podcast Hall Of Famer Rob Greenlee joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the ill-fated Zune, live strategies, what the heck is Google doing with Podcasting - and more ... Links: Sponsor - http://HowToPodcastTraining.com Podcast Hall Of Famer - Rob Greenlee - http://RobGreenlee.com New Media Show - http://NewMediaShow.com Spreaker Live Show - https://www.spreaker.com/show/spreaker-live-show Rob's Ema...
2017-05-1153 min
The Podcast ReportPodcast Outliers - More Damage Than Good? The Podcast ReportThere are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting? Technology is amoral Gaga's audience is in it for the music - yours is in it for the content - the technology is what makes it possible Stop thinking of Podcasting like radio - it's more like books that talk Your tribe cares no more about your tech than Gaga's fans care about her microphone Judging content by its tech is like judging a person by their socks Links: Sponsor...
2017-05-0411 min
The Podcast ReportWhat Are You Going To Do When Google Wants A Different Feed Than Apple? - An Interview With Rob Walch - The Podcast ReportWhat makes the one podcast host different from another - other than price (hidden or otherwise)? In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more. Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If you aren't doing that, you aren't really interested in the real business of podcasting. Links Sponsor - http://HowToPodcastTraining.com Libsyn - http://Libsyn.c...
2017-03-1451 min
The Podcast ReportThe Secret To Podcast Success Is Intention About Your Passion - An Interview With Brian Kurtz - The Podcast ReportBrian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense. He is, however, a HUGE FAN OF PODCASTING. Episode 120 is a conversation about what podcasters can learn from direct marketing. And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past. Links Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543 Brian Kurtz - http://www.briankurtz.me/ Brian Kurtz' The Advertising Sol...
2017-03-0959 min
The Podcast ReportDan Benjamin Built Something Different With Fireside.FM - The Podcast ReportThe services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about. Dan Benjamin has been podcasting for a long time and built a hosting platform based on his experience and his needs. He's not a hobbyist - he's doing real business with his podcasts - and I thought it would be perfect to have him on the show. It's a conversation about Fireside.FM - but it's also a conversation about what this industry needs and how one...
2017-02-2244 min
Thinking Out LoudMessage, Then Media - Thinking Out Loud With Paul Colligan Episode #8It's so easy to get excited about the technology - Podcasting, YouTube, Kindle, etc. Did we forget about our message?
2017-01-1002 min
The Podcast ReportThe Best Money In Podcasting Comes From Serving The FansAn interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111. You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well. This is the last episode of Season 3 - and The Podcast Industry Report will be going on a Winter Hiatus to re-engineer the show. Make sure you're subscribed so that when the new Season is launched - it comes right to your phone. Links – JD's Podcast - Money For The Rest Of Us...
2016-12-2046 min
The Podcast ReportPodcast Predictions For 2017Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions: No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing At Least One #1 Show With No Ad Insertions - There Are Other Models A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care Links – The 2016 Predictions Episode - http://ThePodcastReport.com/75 Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Li...
2016-12-1411 min
The Podcast ReportThe 7 Essential Podcast Strategies For 2017Ready to do amazing things with your Podcast in 2017? Want a free consulting session with Paul Colligan on how to do just that? In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest. Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111. Paul will pick one for a Skype Consulting session that we'll play in a future episode. Click To Grab The Bonus PDF Big Ideas – There were 7 big ideas this episode - they're all in the PDF - grab the PD...
2016-11-3017 min
The Podcast Report7 Hidden Competitive Advantages Of Podcasting (That Have Nothing To Do With Downloads Or Monetization Strategies)Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting. Some of the best things Podcasting brings you come regardless of download numbers, subscriber campaigns or iTunes SEO. Click To Grab The Bonus PDF Big Ideas – There is a reason it’s easier to listen to a Podcast than a radio station in a Tesla. (Click To Tweet) Some of the biggest advantages of Podcasting have nothing to do with download numbers or monetization strategies. (Click...
2016-11-2216 minThe Podcast ReportHow To Turn Your Podcast Into A Content Marketing Machine (My Social Media Marketing World Presentation)You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my presentation from last year's show. Social Media Marketing World is an important event for our industry because it's not just about Podcasting - it's how all of the social marketing options fit together. This topic is so much more important t...
2016-11-1547 min
The Podcast ReportYour Message Is Bigger Than iTunes (Another Look At Multicasting)How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below! Click To Grab The Bonuses !!! Big Idea – Your message is bigger than iTunes (Click To Tweet) Links – VidSummit – http://vidsummit.com How To Podcast Book – h...
2016-10-1921 minThe Podcast ReportWhat Should Podcasters Do About Apple?In this episode of The Podcast Industry Report, host Paul Colligan kicks off Season 3 by delving into the significant influence of Apple in the podcasting world. Despite the challenges and frustrations podcasters may face with Apple's secretive nature and limited support, Apple remains the 800-pound gorilla in the industry, commanding approximately 80% of podcast listeners. Paul shares seven essential strategies to help podcasters navigate Apple's dominance, optimize their presence on the platform, and ultimately reach more with their message while profiting more from their content. Key Takeaways: • Understand What Really Matters in iTunes – Focus on factors that genuinely impa...
2016-09-1320 minThe Podcast ReportPodcasting Facts, Fears and Fiction - Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience. Riffs - There is still (lots) room in Podcasting (Tweet This) Tommy made #8 in all of iTunes without hitting New & Noteworthy (Tweet This) Leadership in Podcasting is a myth (Tweet This) Links - How To Podcast Training – http://HowTo...
2016-07-1917 minThe Podcast ReportThe Fact And Fiction To Making It To #1 In iTunesGetting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond. Big Idea If the person making it complicated sells a course or charges by the hour, you might want a second opinion. (Tweet This) There is no honor in a complicated process. (Tweet This) Links Livecast With Luria - 10 Years Of Video...
2016-07-1211 minThe Podcast ReportHere's My Vision For The Industry Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence. Speak To Different Models Focus On What Matters Preach How Podcasting Differs From Old Media Embrace Competition As A Means To Increase Your Audience Embrace The Monetizers Differentiate Between Your Agenda And The Industry's Agenda Stop The Passive-Aggressive Junior High Digs Big Idea The power of podcasting isn’t in doing it...
2016-07-0515 minThe Podcast ReportPodcast Problems That Keep Me Up At Night Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix them. Big Idea What keeps you up at night about Podcasting? (Tweet This) Is the Podcasting industry presenting the best image for the Podcasting industry? (Tweet This) Links Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/p...
2016-06-2813 minThe Podcast ReportPodcasting Has A Discoverability Problem. What Is Your Solution?We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.
2016-06-2111 minThe Podcast ReportWhy Is Podcasting Better?There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episode, he offers ways Podcasting is "better" and he is curious what you think about his take on it all. Big Idea The excitement of Podcasting is getting in the way of the power of Podcasting. (Tweet This) Links How To Podcast Training - http://HowToPodcastTraining.com The P...
2016-06-1512 minThe Podcast ReportWhen Podcast Stats Do More Damage Than GoodPodcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers in the Podcasting ecosystem and how the real purpose and center for most episodes should be impact, not downloads - or any other number. In episode #93 of The Podcast Report, Paul Colligan encourages listeners to examine, and take action on, what's really important in their Podcast - and to remember, most of the time, it's not about the numbers...
2016-05-3112 minThe Podcast ReportWhen Does The Solo Show Make Sense For The Podcaster?Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model. Get The Podcast Production Models Matrix >>> Big Ideas The best person to deliver the message should deliver the message (click to Tweet) Your message should decide your format and not vice versa (click to Tw...
2016-05-2511 minThe Podcast ReportWhat Is The Role Of Remote Interviews And The PodcasterDoes the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of remote interviewing and the Podcaster and the added benefits it brings to your Podcast and content. You don't have to be afraid of remote interviews, but you don't want to let the technology get in the way either. This episode of The Podcast Report explains how you can do both. Get The Podcast Production Models Matrix >>>
2016-05-1712 minThe Podcast ReportShould The Podcaster Batch Their EpisodesFor many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The Podcast Report, Paul Colligan examines the possibility of Podcast batching and how you might want to use it in your production process. This is the 2nd of a 4-part series where Paul will examine the production models possible for Podcasters. Get The Podcast Production Models Matrix >>> Big Ideas If...
2016-05-1011 minThe Podcast ReportIs Live To Streaming Video A Smart Idea For The Podcaster?Podcasters can get distracted, easily, by shiny new technologies
like Facebook Live, Periscope, Blab, Meerkat, YouTube Live,
LiveStream.com and the rest. Is it a good model for Podcasters?
Does it make the Podcast obsolete? Paul examines these questions
and more in episode #89 of The Podcast Report. This is the first of
a 4-part series where Paul will examine the production models
possible for Podcasters.
Get The Podcast Production Models Matrix
>>>
Big Ideas
New tech doesn’t make podcasting obsolete - but it
can make it better. (Tweet
This)
Let’s turn...
2016-05-0313 minThe Podcast ReportGoogle Has Entered The Podcasting GameYesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan examines that this means and offers a chance for Podcasters to stay up to date with Google's part of this exciting space.
Get On The Google Podcasting Update List!
Links:
The Podcast Report at Google - http://ThePodcastReport.com/Google
Podcast Portal At Google - https://play.google.com/music/podcasts/publish
How To P...
2016-04-1914 minThe Podcast Reporthat Business Are You In?Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide what business they are in. This Podcast episode was recorded on Facebook Live - another distribution model not called Podcasting. What business are you in?
Links:
New York Times Podcast...
2016-04-1213 minThe Podcast ReportWhy Is The Simple Podcast The Winning Podcast?We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your audience. Paul Colligan examines the Simple Podcast and what it means to you in this episode of The Podcast Report.
Click For The Simple Podcast Checklist
Big Idea:
Every minute you spend on the Podcast tech is a minute you take away from the Podcast content. (Tweet...
2016-03-0815 min
Thinking Out LoudPodcasting Is Becoming Ubiquitous - Thinking Out Loud With Paul Colligan Episode #3Paul Colligan describes how and why Podcasting is becoming ubiquitous and invited to attend a Livecast about it. / / More info about the Livecast can be found at http://PaulColligan.com/Big
2015-12-1405 minThe Podcast ReportPodcast Predictions For 2016In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions).
This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.
2015-12-0920 minThe Podcast ReportWhat’s The State Of Podcasting?As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours).
Big Idea -
Don’t assume your favorite podcast has a solid monetization plan (Tweet This)
Links -
How To Podcast 2015 - http://GrabTheBook.com
Podcaster Cart - http://Podcastercart.com
SMS2Optin.com - http://SMS2Optin.com
The Startup Episode - https://gimle...
2015-12-0116 minThe Podcast ReportWhat Does Season 2 Of Serial Tell Us About Podcasting?The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. Big Idea - Serial On Pandora Proves That The Reach Of A Podcast Can Be Bigger Than A Podcast (Tweet This)Links - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://HelpMyBusiness.comSerial Press Release - http...
2015-11-1710 minThe Podcast ReportHow Does Google Play Embracing Podcasts Change Things?Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less. Big Idea Podcasts In Google Play Is The New Podcasts In Spotify (Tweet This)
Links
How To Podcast 2015 - http://grabthebook.com/Podcaster Cart - http://www.PodcasterCart.com
2015-11-0312 minThe Podcast Report3 Podcast Mistakes That Just Make Me Kind Of SadThe Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them. Big Idea - The Biggest Podcast Problems Often Have Nothing To Do With The Tech (Tweet This)Links -
How To Podcast 2015 - http://GrabTheBook.com
Podcaster Cart - http://www.PodcasterCart.com
SMS2Optin - http://sms2...
2015-10-2712 minThe Podcast ReportThe Two Skills Of PodcastingPaul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ...
Big Idea
The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part (Tweet This)
Links
How To Podcast 2015 - http://GrabTheBook.com
Podcaster Cart - http://PodcasterCart.com
Legal Podcast Music - ht...
2015-10-2005 minThe Podcast ReportWhat Kind Of Downloads Does iTunes New And Noteworthy Bring You? A Case Study From The FieldHow many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas about what to do with these numbers. Hint, it’s not how you grow and audience.Big Idea
You (Not iTunes) Are The Best Chance At Growing Your Podcast Audience (Tweet This)
Links
How To Podcast 2015 - http://grabthebook.com/
Podcaster Cart - http://www.PodcasterCart.com
SMS2Op...
2015-10-1313 minThe Podcast ReportAbout My Unique Podcasting ConceptsA recent review of my "How To Podcast 2015" book said that the book “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.”
There is some truth to this - and some misunderstanding. Yes, I give little reason or evidence for my "unique" Podcasting concepts but i figured this is a book about "How To Podcast" - with the goal of getting them Podcasting, quickly.
So, I thought I'd take this episode of The Podcast Report to answer some of the questio...
2015-10-0714 minThe Podcast ReportWhy Apps And Apple TVs Matter To Podcasters - Even If You Are An Android UserApple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well.
In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take.
Big Idea -
The Future Of Podcasting Can’t Be The Podcast App (Tweet This)
Links
Podcast Month - http://PodcastMonth.com
How...
2015-09-1614 minThe Podcast ReportWhat Do Podcasters Have To Learn From Periscope, Meerkat and Blab?Periscope, Meerkat, Blab, etc. are all the rage these days. Some are calling it the “future” of content distribution. Others are calling it a fad. Paul Colligan, author of the #1 top selling “How To Podcast 2015” examines what these programs and can mean, and have to teach, the Podcaster. Big Idea -
If You Think Your Audience Is “Moving” To Periscope, Meerkat or Blab - You Don’t Understand The Power Of Podcasting (Tweet This)
Links
Podcast Month Giveaway - http://PodcastMonth.comHow To Podcast 2015 - http://GrabTheBook...
2015-09-0815 minThe Podcast ReportThe Ease, Power & Simplicity of PodcastingPaul Colligan shares equally from his heart and his reality why Podcasting is his favorite way to increase his reach. This episode was recorded in front of a live audience in Palm Springs in August of 2015.To get the cheat sheet mentioned, in this episode, text your email address to 503-342-7992.Big Idea - Show me an easier way to expand my reach and I'll stop Podcasting today (Tweet This)Links - How To Podcast 2015 - http://grabthebook.com/Podcaster Cart - http://www.PodcasterCart.com
2015-08-2514 minThe Podcast ReportThe One Weird Thing About Podcasting For The MoneyIn this episode, Paul Colligan discusses how the future of podcasting relies on the audience rather than the podcasters themselves. Returning from Podcast Movement 2015, Paul shares his insights on the industry's growth, addresses the pitfalls of jealousy and hypocrisy among podcasters, and emphasizes the importance of focusing on creating valuable content that resonates with listeners. Key Takeaways: The Audience is the True Metric – Audience engagement matters more than downloads or ROI. Let the Market Decide – Bad podcasts naturally fade away; focus on producing quality content that serves your listeners. Avoid Jealousy and Hypocrisy – Negative attitudes harm the po...
2015-08-0418 minThe Podcast ReportThe Most Important Thing In Podcastinghttp://ThePodcastReport.com/53 Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the MESSAGE. Big Idea - The Message Makes The Podcast More Than The Tech Ever Will (http://ctt.ec/Wa3LR)LinksHow To Podcast 2015 - http://grabthebook.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganBack To Work - http://5by5.tv/btw
2015-07-0715 minThe Podcast ReportIt Is An Issue Of What YOU Are Doing In Podcastinghttp://ThePodcastReport.com/52
Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News.
Big Idea - It's no longer an issue of what's possible in Podcasting - it's an issue of what YOU'RE doing with Podcasting. (Tweet This)
Links:
How To Podcast 2015
The Patreon Experiment
iPhone 8 Years Old
WTFpod 613
2015-06-3016 minThe Podcast Report7 Reasons Why You Don't Want To Be Podcastinghttp://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ...
Big Idea - It's Not Fair To Be On All Those Networks When All Your Competition Has Is A Lousy Looking Web Page - Tweet This
Links -
The Book - http://GrabTheBook.com
Patreon - http://Patreon.com/PaulColligan
Genius Network - http://GeniusNetwork.com
2015-06-2312 minThe Podcast ReportLessons Learned In 50 Episodeshttp://ThePodcastReport.com/50
The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting.
What The Audience Expects And What The Numbers Tell You Aren’t Always The Same Thing - Click To Tweet
Links
The Book
The Patreon Experiment
DJL's Clammr
2015-06-1617 minThe Podcast ReportReports Of Social And Spotifyhttp://ThePodcastReport.com/47 2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special episode of The Podcast Report.
Big Idea - It’s A Platform, Not A Podcast (Tweet This) http://ctt.ec/4bxba
Links -
The Book - http://grabthebook.com
The Social Media Examiner Report - http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/
The Spotify Video - https://www.youtube.com/watch?v=N_tsgbQt42Q...
2015-05-2631 minThe Podcast ReportDoes SoundCloud.com And/Or Podcasts.com Affect My Hosting Strategies?http://ThePodcastReport.com/44 SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters / what doesn't? Join Paul Colligan, author of the #1 Top Selling "How To Podcast 2015" for an examination of these issues and more. For a transcript and mindmap of today's episode, text "#EP44" to 503-897-1290.
Big Idea - All (Podcast) hosts are no more the same than are all cars. - Tweet This http://ctt.ec/2QwfK ...
2015-05-0518 minThe Podcast ReportPodcast Monetization - The Direct Methodhttp://ThePodcastReport.com/43 In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such a venture. For a transcript and mind map of today's episode, text "#ep43" to 503-897-1290.
Big Idea - It's Your Audience - Don't Outsource It (Tweet This)
Links -
How To Podcast 2015 - http://grabthebook.com
JLD's Sponsorship Guide - http://www.entrepreneuronfire.com/podcast-sponsorships/
PBS Report - http://valuepbs.org/assets/docs/PBS...
2015-04-2818 minThe Podcast ReportCeiling? What Ceiling?http://ThePodcastRerport.com/40 Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Paul Colligan, author of "How To Podcast 2015" looks at this concept in episode #40 of The Podcast Report. To get a transcript and mind map of today's episode, text "#EP40" to the show hotline of 503-897-1290.
Big Idea - Podcast To Serve Your Audience / Not Find One (Tweet This http://ctt.ec/674G5)
L...
2015-04-0718 minThe Podcast Report7 Lessons Learned At Social Media Marketing World 2015http://ThePodcastReport.com/39 - Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event.
Big Idea -
Are You Responding to What Podcasting Is - Or What You Hope It Will Become? - Tweet This
Links -
How To Podcast 2015 - http://GrabTheBook.com
Podcasting's Biggest Need - https://plus.google.com/107254847750371936612/posts/3LRPpTXRYDJ
Rainmaker.FM - http://www.copyblogger.com/rainmaker-fm/
2015-03-3116 minThe Podcast ReportDoes Video Make Sense For An Audio Podcast?http://ThePodcastReport.com/38 - Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "How To Podcast 2015" (http://GrabTheBook.com) offers some ideas and thoughts on the use of live streaming video as an audio podcast creation option. For a transcript and MindMap of this episode, text "#EP38" to 503-897-1290.
Big Idea - Reaching Your Audience Is More Important Than Your Format (Tweet This) http://ctt.ec/35_rP
Li...
2015-03-2415 minThe Podcast ReportPodcasting Is DifferentThe power of Podcasting is not in how much it is like old media, but in all the ways Podcasting is DIFFERENT. Paul Colligan, author of the #1 Top Selling “How To Podcast” examines how Podcasting is different in this episode of The Podcast Report. For a transcript and mind map of this episode text “#EP35” to 503-897-1290.
Big Idea - Treating Podcasts Like Old Media Is Like Faxing Me Your Email (Tweet This)
Links
The Book
How To Podcast Facebook Site
I Started A Thread
2015-03-0319 minThe Podcast Report7 Lessons Learned Publishing My Third Podcast BookHow To Podcast 2015 was released today and is available "wherever fine books are sold" (in digital and paper format). Paul learned a few things about Podcasting in the production of the book and shares his top 7 learnings in this Episode of the Podcast Report. To get a transcript and Mindmap of Today's Episode, text "#ep34" to 503-897-1290.
Big Idea - Your Podcast Is About Your Voice - Not Your Tech (Tweet This)
Links
The Book
How To Podcast At Facebook
The YouTube Video
Google Trends
Tim Ferriss Interview
2015-02-2417 minThe Podcast ReportA New Metric For PodcastingPaul Colligan introduces a new possible metric for Podcasting - the DPV - or Downloads Per Visitor. Join him for a quick conversation about why this might be something you want to track. To get the transcript from this episode a mindmap of what Paul was thinking, text "#EP29" to 503-897-1290
Big Idea - Are You Tracking The Right Numbers For Your Podcast? (Tweet This)
Links
How To Podcast Book
The Conversation At Google Plus
2015-01-2011 minThe Podcast ReportPodcasting Predictions For 2015It's always fun to end the year with a good predictions show and I'll do just that. Big ideas - Podcasting Is About Content - Not Technology / New Platforms Won’t Increase Your Audience - You Will.
Links
How To Podcast book
Get your show mentioned in my book
My visit to The Podcaster's Roundtable
2014-12-1714 minThe Podcast ReportThe Six Podcaster Practices That Do More Damage Than GoodPaul Colligan, a six-time best-selling author of The Business Podcasting Bible, Podcast Strategies, and numerous other podcasting books, presents episode 22 of The Podcast Report. Todays episode includes six podcaster practices that can do more damage than good to your podcast. Show Notes can be found at http:///www.thepodcastreport.com/22
2014-11-1215 minThe Podcast ReportWhat Will Podcasting Be Like In 10 Years?In episode #21 of The Podcast Report, Paul Colligan examines Podcasting's next 10 years (based on an article from Todd Cochrane on the first 10). To get a transcript and mind map of the episode, text "#ep21" to 503-897-1290
Big Idea - Want To See Podcasting’s Future? Look In Your Email Inbox! (Tweet This)
Links Todd's ArticleThe Conversation At G+
2014-11-0517 minThe Podcast ReportWhat Does The Stitcher Acquisition Mean To Podcasters?European music service Deezer recently acquired the streaming content/podcasting service Stitcher. This is great news for the Podcaster, and, at the same time, a call to maybe change a few things. To get the transcript and mind map from this episode, text "#EP20" to 503-897-1290. Show notes/links are available at http//ThePodcastReport.com/20
Big idea - Deezer buying Stitcher is the best news for Podcasters since Apple put Podcasts into iTunes. (Tweet This)
Links
The Stitcher Announcement
The Verge Article
The French And Podcasting
Marketing Companion Podcast
2014-10-2915 minThe Podcast ReportWhat Did We Learn From Podcast Day 2014?September 30 was the first #PodcastDay and Paul Colligan offers 3 things he learned this year that he hopes to take into next year's celebration of all things Podcasting.
Big Idea - When we make Podcasting about the tech, we lose the very audience that needs it the most. (Tweet This)
To get a transcript of today's Episode, text "#EP17" to 503-897-1290 - the show hotline.
Links
Article In The Chicago Tribune
Conversation In The Podcast Group At Google Plus
The Podcast Report At Amazon
2014-10-0813 minThe Podcast ReportIs There Money In Making Podcasting ComplicatedLet's admit it - there are some who seem to take great pleasure in making Podcasting as complicated as possible. It isn't complicated, doesn't need to be, and when you get rid of the complications, you'll find a world that's all about making better content, and if you're interested, making more money with your content.
2014-09-3014 minThe Podcast ReportApple Announces U2 For Free And Some Other Things For Podcasters To ConsiderIn this episode, Paul Colligan dives into Apple's recent event and unpacks the crucial lessons for podcasters. From Apple's unexpected streaming hiccup to the game-changing features of the iPhone 6 camera, Paul highlights how these developments impact the podcasting world. He delves into the future of payments with Apple Pay and, most importantly, discusses the significant implications of U2's free album release on iTunes for content creators. Key Takeaways: Overcoming Failure – Apple's live stream issues show that even big setbacks can be overcome; podcasters shouldn't fear mistakes but learn from them. The Rise of Mobile Video – The...
2014-09-0915 minThe Podcast ReportDid I Wait Too Long To Get Into Podcasting?Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Podcasting.
2014-08-2712 minThe Podcast ReportGet Your Podcast On iHeart Radio - An Interview With Dave JacksonDave Jackson from the School of Podcasting figured out how to get his show on the iHeart Radio App. In Episode 10 of The Podcast Report, he discusses with Paul Colligan how you can get your Podcast in the iHeart Radio App. For a transcript of this episode, text "#ep10" to 503-897-1290.
2014-08-1919 minThe Podcast ReportIs Podcast A Format Or A Channel?Podcasting is funny because it is both format and channel. There are benefits to each - but an understanding of the opportunities of both allows the Podcaster to reach more and make more (at the same time). Episode #9 is a short examination of both sides of Podcasting and what they can mean to you.
To get the transcript and mindmap from this episode, text "#EP9" to 503-897-1290
2014-08-1213 minThe Podcast ReportWhy Find An Audience When You Can Buy OneIn this episode, Paul Colligan talks with Ed Rush about his unconventional approach to rapidly growing a podcast audience through strategic paid advertising. Ed shares how he invested in Facebook and Instagram ads to build a substantial listenership in months instead of years, offering valuable insights for podcasters looking to expand their reach quickly. Key Takeaways: Paid Audience Acquisition – Ed explains how he used targeted Facebook and Instagram ads to attract real, engaged listeners, investing about $10,000 to gain over 20,000 fans on social media. Accelerated Growth Metrics – Discover how his podcast reached over 30,000 downloads per month and hit...
2014-08-0525 minThe Podcast ReportAre There Any "New" Monetization Models In Podcasting?In this episode, Paul Colligan explores whether new monetization models have emerged in podcasting or if success still relies on time-tested strategies. He emphasizes the importance of understanding your market, crafting a compelling message, and selecting the right medium to effectively monetize your content. Paul discusses how new technologies can enhance traditional monetization approaches without replacing foundational principles. Key Takeaways: • No New Monetization Models – The core strategies for podcast monetization remain consistent; it's about effectively applying them. • Market, Message, Medium – Success hinges on identifying your audience, delivering a clear message, and choosing the best platform. •...
2014-07-0818 minThe Podcast ReportT-Mobile's Free Data: A Game Changer for Podcasting?Explore how T-Mobile's Music Freedom initiative is poised to offer free podcast bandwidth, potentially revolutionizing the podcasting landscape. Paul Colligan discusses what this means for podcasters and how to prepare for a future where podcast consumption becomes truly ubiquitous. Key Takeaways: • The Impact of T-Mobile's Music Freedom – How free music streaming could extend to podcasts, changing the way audiences consume content. • Preparing for Ubiquitous Podcasting – Strategies to optimize your podcast for increased mobile and in-car listening. • Getting Bullish on Podcasting – Why now is the time to invest in your podcast's growth amid these industry shifts....
2014-06-2509 min
The Podcast ReportWhat Has Changed In Podcasting Since 2005?A deep dive into how podcasting has transformed since 2005. Seven significant changes that have reshaped the industry, providing valuable insights for current podcasters and those considering joining the podcasting space. Key Takeaways: • Mass Broadband Adoption – Widespread high-speed internet access has made downloading and streaming podcasts seamless. • Advancements in Software – Improved software has simplified podcast creation and consumption. • Enhanced Tools – New technologies have elevated audio quality and expanded distribution options. • Smartphone and Tablet Proliferation – Mobile devices have increased accessibility and convenience for listeners. • Cultural Embrace – Mainstream acceptance by big names and industries has legit...
2014-06-2109 min