Shows
SEO Podcast | SEO.co Search Engine Optimization Podcast#468: How to Scale Your Online Content, Episode 1If you want to scale your online presence, there's no way around content. But creating and publishing regular new articles can be a huge burden, for most writers. Content is King. We all know this. Yet many struggle with content creation. From sourcing and developing new topics, to monotonous writing, then moving on to distribution and promotion of your content. These tasks are time consuming and expensive and often lead to a loss of traction in the world of SEO. My guest on this show, Paul Dunay has worked with some of the biggest brands in the...2021-06-1707 min
Inspired MarketingInspired Marketing: PwC's Paul Dunay on Creating Account-Based Marketing ReportsPaul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask - what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave them a deeper look into important accounts. It's possible for your team too, with help from Oracle Eloqua. Listen up!2017-09-0524 min
New Normal - DIGITAL.DONE.RIGHT.CX404 Ep.006 Big Data and Customer Experience Paul DunayInterview date: 27. September 2013
Paul Dunay loves marketing and has his own unique approach to it. He also has a nose for data and has been looking closely into how data and the customer experience play a role together. This is why he made an ideal interview partner on this CX404 show. Paul is a well known and recognised B2B marketer and is Global VP for Marketing at Maxymiser who specialises in web optimisation and analytics.
Here some of the points covered in the interview:
Having worked across a broad section of companies from...2013-10-0723 min
New Normal - digital. done. rightCX404 Ep.006 Big Data and Customer Experience Paul DunayInterview date: 27. September 2013
Paul Dunay loves marketing and has his own unique approach to it. He also has a nose for data and has been looking closely into how data and the customer experience play a role together. This is why he made an ideal interview partner on this CX404 show. Paul is a well known and recognised B2B marketer and is Global VP for Marketing at Maxymiser who specialises in web optimisation and analytics.
Here some of the points covered in the interview:
Having worked across a broad section of companies from...2013-10-0700 min
Talking Business NowRey Ybarra on his book with Shark Tank WinnersRey Ybarra is the author/producer of the multimedia digital book “Conversations With Shark Tank Winners.” The book features interviews with winners/participants from the hit ABC TV show Shark Tank. Rey joins us to discuss how these entrepreneurs landed a spot on the show, what the auditioning process was like, insights into presenting to the Sharks, and how the Shark Tank Effect changed their businesses.
Rey is an experienced talk show host and with more than 14 years of experience and a featured content provider for Social Media Magazine. He’s interviewed some of the Who’s Who of business and soci...2013-01-1829 min
Open For BusinessOFB 53 | Confidence vs. Hubris | The Art of Selling Professional ServicesThere is a thin line between confidence and hubris. This is true is what ever we do, be especially in selling professional services.
The top eleven business writers (Seth Godin, Alan Weiss, Keith Ferrazzi and others), have teamed up for a focused look at this most delicate endeavor: How to Sell Professional Services.
Is it true that products are easier to sell than services? A product itself is has no ego to contend with in the selling cycle. This avoidance-of-arrogance makes the process concentrated on the features and benefits of the product.
Might...2012-10-2500 min
Martech Zone InterviewsPaul Dunay of MaxymiserAn award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2...2012-10-191h 03
The Internet Marketing PodcastFACEBOOK FOR DUMMIES WITH PAUL DUNAY – PODCAST EPISODE #115In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies” Hosted on Acast. See acast.com/privacy for more information.2011-04-2620 min
The SiteVisibility Internet Marketing PodcastFACEBOOK FOR DUMMIES WITH PAUL DUNAY – PODCAST EPISODE #115In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies”
See acast.com/privacy for privacy and opt-out information.2011-04-2620 min
IT Market Buzz - Audio onlyMB3 – Mining Intelligence from Social Media(Bonus Clip) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya
Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, happier customers . . . → Read More: MB3 – Mining Intelligence from Social Media
2010-08-0300 minIT Market Buzz - Audio onlyMB2 – Social Media to Retain and Collaborate with Customers – Paul Dunay(Part Two) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya
Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, . . . → Read More: MB2 – Social Media to Retain and Collaborate with Customers – Paul Dunay
2010-08-0200 minIT Market Buzz - Audio onlyMB1 – Social Media to Retain and Collaborate with Customers – Paul DunayGuest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya
Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, happier customers . . . → Read More: MB1 – Social Media to Retain and Collaborate with Customers – Paul Dunay
2010-08-0100 min
Buzz Marketing for Technology - PodcastsMore Thoughts on Thought LeadershipEvery firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.But creating Thought Leadership is not so easy. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to po...2009-02-2327 min
Podcast | Marketing DarwinismMore Thoughts on Thought LeadershipEvery firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. But creating Thought Leadership is not so easy. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at...2009-02-2300 minPodcast | Marketing DarwinismMore Thoughts on Thought LeadershipEvery firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.
But creating Thought Leadership is not so easy. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to...2009-02-2300 minPodcast | Marketing DarwinismAccelerate your PR with BuzzGain – a podcast with Mukund MohanDiscovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, le...2009-02-0200 minPodcast | Marketing DarwinismAccelerate your PR with BuzzGain – a podcast with Mukund Mohan
Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.
Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so th...2009-02-0200 minBuzz Marketing for Technology - PodcastsAccelerate your PR with BuzzGain – a podcast with Mukund MohanDiscovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies ca...2009-02-0214 minBuzz Marketing for Technology - PodcastsSincere Marketing – a podcast with Romi MahajanWe live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.Marketing too often over promises in the hope of attracting prospects but the product or service under de...2009-01-2814 minPodcast | Marketing DarwinismSincere Marketing – a podcast with Romi MahajanWe live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.
So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.
Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the...2009-01-2800 minPodcast | Marketing DarwinismSincere Marketing – a podcast with Romi MahajanWe live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. Warren Bu...2009-01-2800 minBuzz Marketing for Technology - PodcastsSecrets of Starting a Wiki – a podcast with Eugene LeeA year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams!I once read that 90% of collaboration happens in email – which is a shame since that really isn’t collaboration – it’s almost the opposite of collaboration! The goal of collaboration is to include as many people to get the best think...2009-01-0800 minPodcast | Marketing DarwinismSecrets of Starting a Wiki – a podcast with Eugene LeeA year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams!
I once read that 90% of collaboration happens in email – which is a shame since that really isn’t collaboration – it’s almost the opposite of collaboration! The goal of collaboration is to include as many people to get the best t...2009-01-0800 minPodcast | Marketing DarwinismSecrets of Starting a Wiki – a podcast with Eugene LeeA year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams! I once read that 90% of collaboration happens in email – which is a shame since that really isn’t collaboration – it’s almost the opposite of collaboration! The goal of collaboration is to include as many people to get the best thinking o...2009-01-0800 minBuzz Marketing for Technology - PodcastsHow to create your own Personal Brand?As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above.To get some more clarity on this I interviewed Dan Schwabel the author of the Personal Branding blog. He will also be releasing a new book called Me 2.0: Build a Powerful Brand to Achieve Career Success (due out with Kaplan in Ap...2008-12-1100 minPodcast | Marketing DarwinismHow to create your own Personal Brand?As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. He will also be releasing a new book called Me 2.0: Build a Powerful Brand to Achieve Career Success (due out with Kaplan in April 09). In my op...2008-12-1100 minPodcast | Marketing DarwinismHow to create your own Personal Brand?As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.
But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above.
To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. He will also be releasing a new book called Me 2.0: Build a Powerful Brand to Achieve Career Success (due out with Kaplan in...2008-12-1100 minBuzz Marketing for Technology - PodcastsHow to develop Thought LeadersThese days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake.To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group
whose firm specializes in the creation of cogent and well
differentiated...2008-12-0500 minPodcast | Marketing DarwinismHow to develop Thought LeadersThese days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake.
To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well...2008-12-0500 minPodcast | Marketing DarwinismHow to develop Thought LeadersThese days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well differentiated thought...2008-12-0500 minBuzz Marketing for Technology - PodcastsProven Big M Marketing TechniquesMarketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides. This should be the group that drives the company, that sells the marketing vision and message internally, and if that is not happening or doesn't seem appropriate, there is something seriously wrong.Big M Marketing focuses on the broader more strategic use of marketing have having solid processes in place to take advantage of this. I sought the advice of Dave...2008-11-2600 minPodcast | Marketing DarwinismProven Big M Marketing TechniquesMarketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides. This should be the group that drives the company, that sells the marketing vision and message internally, and if that is not happening or doesn’t seem appropriate, there is something seriously wrong. Big M Marketing focuses on the broader more strategic use of marketing have having solid processes in place to take advantage of this. I sought the advice of Dave Guzeman president...2008-11-2600 minPodcast | Marketing DarwinismProven Big M Marketing TechniquesMarketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
This should be the group that drives the company, that sells the marketing vision and message internally, and if that is not happening or doesn’t seem appropriate, there is something seriously wrong.
Big M Marketing focuses on the broader more strategic use of marketing have having solid processes in place to take advantage of this. I sought the advice of...2008-11-2600 minBuzz Marketing for Technology - PodcastsSecrets of Web Analytics – a podcast with Avinash KaushikStop everything you are doing and listen to this podcast!Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast.Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast.I had the opportunity to do a podcast with Avinash to discuss some areas where mark...2008-11-1800 minPodcast | Marketing DarwinismSecrets of Web Analytics – a podcast with Avinash KaushikStop everything you are doing and listen to this podcast!
Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast.
Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast.
I had the opportunity to do a podcast with Avinash to discuss some areas wher...2008-11-1800 minPodcast | Marketing DarwinismSecrets of Web Analytics – a podcast with Avinash KaushikStop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and...2008-11-1800 minBuzz Marketing for Technology - PodcastsSecrets of Social Media Marketing – a podcast with Paul GillinThere is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.Paul covers topics like how to sell your social media program to by...2008-11-0600 minPodcast | Marketing DarwinismSecrets of Social Media Marketing – a podcast with Paul GillinThere is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week.
If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.
Paul covers topics like how to sell your social media program to...2008-11-0600 minPodcast | Marketing DarwinismSecrets of Social Media Marketing – a podcast with Paul GillinThere is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul covers topics like how to sell your social media program to by making a strong...2008-11-0600 minBuzz Marketing for Technology - PodcastsUsing Email to Improve ProfitNormally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email. Don’t...2008-10-2100 minPodcast | Marketing DarwinismUsing Email to Improve ProfitNormally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.
Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.
To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email...2008-10-2100 minPodcast | Marketing DarwinismUsing Email to Improve ProfitNormally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email. Don’t miss he views...2008-10-2100 minBuzz Marketing for Technology - PodcastsPutting in place a Virtual Events strategy
If you are an avid
reader of this blog you will already know that I am fascinated with Virtual
Worlds and Virtual Events – but I was never truly enamored with Second Life and
was not in favor of it for business from the start (must have been that scary
looking penguin that tried to strike up a conversation with me)
All that aside – I
encounter a virtual world from the moment I step foot into my house with my two
boys being avid RuneScape (www.runescape.com) players. So I can’t help but think...2008-10-0800 minBuzz Marketing for Technology - PodcastsLiveBar – Add Community to your Site in Seconds!A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld’s newest product called LiveBar is for you.LiveBar adds contextually relevant community to your site by adding a single line of Java script to your header tag just to those pages which adds community to those pages in seconds.If you’ve got a site with lots...2008-09-2900 minBuzz Marketing for Technology - PodcastsYodle: Managing the Long Tail for the Long Tail!Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t have a website but promoting their website as well.Enter YodleYodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to loca...2008-09-1500 minBuzz Marketing for Technology - PodcastsUsing FriendFeed for Aggregating Conversations – a podcast with Jesse StaySometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.Enter Jesse Stay – Facebook developer and guru, a recent author of FBML essentials, blogger of Stay-n-Alive and social media junkie like myself. I sought Jesse’s help in further understanding how he was using FriendFeed for tracking and commenting on all the conversations that were happening at the recent F8, Face...2008-09-0200 minBuzz Marketing for Technology - PodcastsSocial Networking: Expanding Beyond the Youth Market and into Business - a podcast with Dotster’s Catherine BrownStarting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)!But to fill this demand many new social network software’s and asp’s are being created to fill the business need. Recently Dotster introduced a new product for not only their clients but of clients beyond their control.The idea that Social Networking is moving beyond the youth market to business isn’...2008-08-2000 minBuzz Marketing for Technology - PodcastsPsychology of Buzz Marketing – a podcast with Jim Calhoun, CEO of Popular MediaWhy are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another?These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your Buzz Marketing programs engaging.So what’s Jim’s advice on how to make good decisions when it comes to Viral or Buzz Marketing? Two tenets - Make it fun to share and Make it fun to get – this is a base minimum for any Buzz program. To hear more of his...2008-08-0400 minBuzz Marketing for Technology - PodcastsDrop.io – a podcast with Chad StollerFile Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io. Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are "private" - consumers control how and with whom drops are shared. Drop.io never requires any type of account registration, and all drops can be password-protected and set to expire after a period of time. Drop.io provides multiple methods of sharing content - by u...2008-07-3000 minBuzz Marketing for Technology - PodcastsSearching Communities and Forums – a podcast with TwingTwing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.While blogs and social media have become increasingly common - discussions occurring on message boards and within forums aren't usually surfaced by traditional search engines. This kind of web content is multiplying rapidly and you are going to need something dedicated to getting to th...2008-07-2300 minBuzz Marketing for Technology - PodcastsWhat Sales Really Thinks About Marketing?Does Sales really care about leads? Maybe not. If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the equally valid perspective of their sales counterparts. This can lead to diminished success for many marketing-led efforts around lead management.This is just one of the many disconnects between sales and marketing that we’ve been exploring in the series Sa...2008-07-1400 minBuzz Marketing for Technology - PodcastsThe Big Switch – a podcast with Nicholas CarrRather than storing data and software applications down the hall in your office or in a big data center – there is a shift towards storing them on the web. And that’s the shift that Nick Carr has built his book upon.We (America) need to jump on this paradigm shift to reduce costs in this post Sarbanes Oxley and difficult economic environment if we want to gain competitive advantage for ourselves and for our country. No longer is running enterprise CRM or ERP a competitive advantage - its table stakes.What does this mean for IT d...2008-07-0800 minBuzz Marketing for Technology - PodcastsUnlock your PDF’s and set them free! – a podcast with Peter NieforthClassically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 (10%) download rate which isn’t bad by marketing standards but on the flip side that means there is a 90% leakage rate!Studies have shown that a NON protected PDF will get as high as a 20X greater download rate. But then how can you capture registration information?Peter Nieforth's company, Vitrium Systems, has created a web-based tool called docmetrics. Their solution moves away from ex...2008-06-1900 minBuzz Marketing for Technology - PodcastsSocial Games: Useful for B2B Marketers?It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online population -- almost 217 million people! For a long time gamers were thought of as young guys with glasses and zits playing for 14 hours a day but all that has changed. The market has been embraced much more by women and the age range has expanded from 7 to 107. Opportunities for product placement as well as experiential branded games are close at hand for us as marketers. Now that...2008-06-1600 minBuzz Marketing for Technology - PodcastsNew Rules of Web Marketing - a podcast with Michael MaceMany marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?To answer these questions, I interviewed Michael Mace of Rubicon Consulting. He runs a Web Marketing Boot Camp to help marketing teams come together, discuss these issues, and learn what Web marketing tactics link best to their corporate strategy. Here is a taste of wh...2008-06-0200 minBuzz Marketing for Technology - PodcastsPersonality Not Included – a podcast with Rohit BhargavaWhat if you placed a call to GM and the CEO answered the phone? You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless they become because they layer on infrastructure to foster a certain perception. But new media changes that paradigm and enables every brand to have a voice. From the smallest of firms to the largest and from the most obscure products to the most complex services. This is something every brand manager in every company should be working on...2008-05-2700 minBuzz Marketing for Technology - PodcastsRiding the Groundswell of Social Media - a podcast with Charlene LiRight now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see the groundswell as a threat. But you can see it as an opportunity! That’s the reason that Charlene Li and her Forrester Research colleague Josh Bernoff wrote their new, appropriately named book Groundswell: Winning in a World...2008-05-1900 minBuzz Marketing for Technology - PodcastsOh Behave! – Hidden Forces that Shape Irrational BehaviorWhen marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational? And what about us? When we make decisions we think we're in control and making rational choices. But are we? Dan Ariely a faculty member at MIT’s Sloan School of Management and member of the Media Lab has launched a book called Predictably Irrational and the blog by the same name dedicated the study of behaviors. His work is fascinating and enlightening for all marketers. PS - Dan is going...2008-05-0500 minBuzz Marketing for Technology - PodcastsMonitor, Track and Participate in Social Media – a podcast with Michael SpataroOver the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren’t you?). But once you have that in place, then what?Strategies for understanding and dealing with the flow of all these conversations are the natural next step. As more and more conversations are coming online, you need to respond quickly. So knowing things like “sentiment,” who in your organization is on point to respond, and whether they have been doing so are becoming more important. It’s like being at a party and having s...2008-04-3000 minBuzz Marketing for Technology - PodcastsSales is from Mars and Marketing is from Venus – Vol. II – Lead ScoringA growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.” I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based marketing, trade events and speaking engagements all offer opportunities to find and feed some leads (usually the hottest ones) to the sales team. But what happens to those that are not so hot? Typically they hit the cutting room floor or are left to die on the vine in a Microsoft Excel spreadsheet.As part of...2008-04-0900 minBuzz Marketing for Technology - PodcastsThe Power of Social Media meets the Press ReleaseIs the press release dead? Well not really. But there certainly is a new wave out there – the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.What does this mean for you? Well, when newspapers, magazines and other media go online, they are trying to create a conversation around a given article or topic they have written about. Why shouldn’t that be the case for press releases?So I decided to get a podcast together with Todd so he could shed some light on success stor...2008-03-3100 minBuzz Marketing for Technology - PodcastsRadically Transparent Reputation Management - a podcast with Andy BealBrand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger. Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It is radically transparent.Fellow blogger Andy Beal of MarketingPilgrim just released a book with Dr. Judy Strauss titled Radically Transparent. It’s a how-to guide for anyone needing to manage a reputation, whether B2B, B2C or even C2C. T...2008-03-1000 min
The PR Newswire Webinar Series - Tips and Tactics for Strategic CommunicationsPR Newswire Presents: Authentic Communications: Examining Social Media and the Online ConversationThe Internet is radically transforming business communications and branding. Leading organizations are embracing their market by creating and participating in relevant online conversations. Everyone is on a quest to be perceived as authentic both through communications and advertising efforts. This conference will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how the industry can make sense of and take advantage of the rapidly changing environment facing the industry.
Learn more: http://www.bdionline.com/nycauthentic
Keynote Speaker
Chris Kelly, Vice President, Chief Privacy Officer, Facebook2007-04-2400 min