Paul Heron - Podcast Details

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From Zero to Marketing Hero: My 365-Day ChallengeDay 107: The Four D’s of Continuous Improvement: A Marketing StrategySHOW NOTES Welcome to Day 107 of "From Zero to Marketing Hero: My 365-Day Challenge." In today’s episode, I delve into the intricacies of capturing audience attention amidst the digital noise. This journey of mastering digital marketing is about finding innovative ways to communicate effectively and engage potential clients. In today's episode, we explore: The Challenge of Grabbing Attention One of the biggest hurdles in marketing is cutting through the noise to capture your audience’s attention. This episode discusses various strategies I've been experimenting with to make people stop scro...2024-07-0211 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 106: The Conflict Between Being Authentic and Being DisciplinedSHOW NOTES Welcome to Day 106 of the ‘From Zero to Marketing Hero: My 365-Day Challenge’ podcast. I'm Paul Heron, a life coach and entrepreneur, documenting my journey to mastering digital marketing over a year. In today's episode, I delve into a personal dilemma—balancing authenticity and discipline in both personal and professional life. In today's episode, we explore: 1. The Conflict Between Authenticity and Discipline I discuss the internal struggle between staying true to oneself and maintaining discipline. This episode examines how these seemingly opposing mindsets can coexist, and th...2024-07-0113 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 105: Embracing Authenticity and Discipline in Personal and Professional GrowthSHOW NOTES Welcome to Day 105 of the ‘From Zero to Marketing Hero: My 365-Day Challenge’ podcast. I'm Paul Heron, a life coach and entrepreneur, documenting my journey to mastering digital marketing over a year. Today's episode dives into a personal dilemma I’ve been grappling with—balancing authenticity and self-discipline. In today's episode, we explore: 1. The Conflict Between Authenticity and Discipline I share my thoughts on the internal conflict between staying true to oneself and maintaining discipline. This episode delves into how these seemingly opposing mindsets can coexist...2024-06-3014 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 99: Embrace Change – How to Shift Beliefs and Become an Action TakerSHOW NOTES Welcome to Episode 99 of "From Zero to Marketing Hero: My 365-Day Challenge." Today's episode, titled "Can You Change Your Beliefs? Decide to Be the Action Taker," dives deep into the transformative power of our beliefs and the actions we can take to reshape our realities. Join me, Paul Heron, as we explore how shifting our focus and embracing new perspectives can lead to remarkable personal and professional growth. In today's episode, we explore: Understanding the Power of Belief We delve into how our...2024-06-2411 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 97: Navigating the Nuances of Ethical Marketing in a Competitive SpaceSHOW NOTES Welcome back to "From Zero to Marketing Hero," where we are today delving into the complex world of ethical marketing. As we navigate our 365-day journey to master digital marketing, we encounter numerous challenges that test our values and strategies. Today, I want to share some personal insights and strategies that have helped me remain true to my values while effectively promoting my business. In today's episode, we explore: The Importance of Ethical Marketing Marketing ethically isn't just about avoiding sleazy tactics—it's ab...2024-06-2209 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 96: Tackling Procrastination with a Marketer’s MindSHOW NOTES Welcome back to episode 96 of "From Zero to Marketing Hero." Today, I dive into a fundamental shift in my marketing strategy, exploring how addressing procrastination can offer lessons in refining our approach to marketing. Join me as I share insights on moving away from solution-centric marketing to a more engaging, problem-oriented strategy. In Today's Episode, We Explore The Shift in Marketing Perspective In this episode, I discuss the evolution of my marketing philosophy, from focusing primarily on solutions to highlighting the problem itself. This strategy aims to engage...2024-06-2108 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 95: Refining the Message – How to Connect Authentically with Your Ideal ClientSHOW NOTES Welcome to Day 95 of "From Zero to Marketing Hero: My 365-Day Challenge." In today's solo episode, I delve deep into the art of self-representation and the challenges that come with projecting our authentic selves into the professional realm. As your host, I share personal insights and practical advice on how to overcome visibility anxiety and embrace your true identity in your business and marketing efforts. In Today's Episode, We Explore Embracing Authenticity in Professional Visibility The resistance to being visible can often stem from a...2024-06-2012 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 94: The 3 Traits That Get in the Way of Letting Your Voice ShineSHOW NOTES Welcome to today’s episode of "From Zero to Marketing Hero: My 365-Day Challenge". I’m your host, Paul Heron, and today we dive into a topic that’s crucial for personal and professional development: the barriers to self-expression. As we navigate through the digital marketing landscape and personal growth, understanding and overcoming these barriers is key to unleashing our true potential. In today's episode, we explore: Unmasking Perfectionism Perfection might seem like an admirable trait, but it can be a significant barrier to authentic expres...2024-06-1916 min $Outlier\'s Edge Podcast with Niiamah Ashong$ Outlier's Edge Podcast with Niiamah AshongHow to Push Beyond Your Comfort Zone for Extraordinary Growth with Paul Heron | Ep 473"I think we need to be able to take each step, reflect, and evaluate each step. Why do we have to continue to do something? Is it just because we've made a commitment?" Paul HeronJoin Niiamah (@niiamahashong) and Paul Heron as they explore the power of trust, commitment, and pushing beyond your comfort zone. Discover how showing up authentically can transform your life and business.Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional...2024-06-1751 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 91: Back to Basics - Why I Need to Get Even More Specific with the Problem I'm SolvingSHOW NOTES In today's journey back to the fundamentals of life coaching and digital marketing, I focus on why specificity in understanding client problems is not just beneficial, but essential. This episode of "From Zero to Marketing Hero" is a deep dive into refining the problems we tackle, ensuring our solutions resonate more effectively with our ideal clients. In Today's Episode, We Explore Back to Basics: The Importance of Specificity:Navigating the vast landscape of client challenges means constantly refining our focus. Today, I explore why...2024-06-1613 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 90: Navigating the Highs & Lows of Facebook Ads: A Real-Time Learning JourneySHOW NOTES Welcome to Day 90 of our journey on "From Zero to Marketing Hero." In today's episode, we dive deep into the real-time challenges and learning curves of digital marketing, focusing on ad performance and audience engagement. Join me, Paul Heron, as I share candid insights from my personal experiences with Facebook Ads, offering practical tips for those looking to enhance their own marketing strategies. In Today's Episode, We Explore 1. The Realities of Facebook Ad Performance Today, I reflect on the recent...2024-06-1512 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 87:How to Reclaim 3 Hours Every Day: A Simple Strategy for EntrepreneursSHOW NOTES Welcome to another episode of "From Zero to Marketing Hero." I'm your host, Paul Heron, sharing daily insights on how small business owners can reclaim their time and focus on what truly matters. In today's episode, I delve into a simple yet powerful strategy to help you free up to three hours each day, which can be reallocated to more impactful activities. In Today's Episode, We Explore Effective Time Management for Small Business Owners Small business owners often feel there aren't enough hours...2024-06-1214 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 85: Prioritizing Actions for Entrepreneurs - Tips to Align Daily Tasks with Your VisionSHOW NOTES Welcome to Day 85 of "From Zero to Marketing Hero," where I, Paul Heron, dive into the invaluable practice of identifying and prioritising daily actions that align with our ultimate visions. Today’s episode is crucial for entrepreneurs, who wonder what the most impactful use of their time should be. In today's episode, we explore: Identifying Your Vision Understanding your long-term vision is like setting a destination in your GPS. Without it, you’re merely driving without direction. Today, I'll guide you on how to e...2024-06-1010 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 74: Embracing a Bias for Action – Transform Your Business with Proactive StepsSHOW NOTES Welcome to another episode of 'From Zero to Marketing Hero', where we dive deep into the power of taking decisive action over perfect planning. Join me, Paul Heron, as I share insights from my journey towards mastering digital marketing, and how adopting a bias for action has transformed my approach to business and life. In today's episode, we explore The Power of Action Over Perfection Today, I unpack why taking action, even imperfectly, is better than waiting for the perfect moment. Drawing on p...2024-05-3010 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 73: How Slowing Down Can Accelerate Your Entrepreneurial JourneySHOW NOTES Welcome to today’s episode of ‘From Zero to Marketing Hero: My 365-Day Challenge.’ As your host, Paul Heron, I am excited to share why sometimes, to move forward, we need to take a step back. Today’s focus is on the transformational power of pausing and reflecting—a crucial strategy for anyone aiming to excel. In today's episode, we explore The Continuous Improvement Cycle:Understand the four essential phases of success—decision, action, reflection, and planning. I dive into why spending most of our energy o...2024-05-2909 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 72: Why Quick Fixes Don't WorkSHOW NOTES Welcome to ‘From Zero to Marketing Hero: My 365-Day Challenge.’ Today, I’m Paul Heron, your host and guide through the world of digital marketing. In this episode, we dissect the appealing myth of quick fixes and explore the true path to sustainable success. Join me as we explore why consistent effort and strategic planning outperform the elusive overnight success. In Today's Episode, We Explore Understanding the Quick Fix Temptation Today we discuss our collective fascination with quick fixes—those seemingly magical solutions to complex problems like winning the lott...2024-05-2808 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 70: Unpacking Strategy and Tactics – Key Insights for MarketersSHOW NOTES In today's instalment of "From Zero to Marketing Hero: My 365-Day Challenge," I dive deep into a topic that puzzles many entrepreneurs: the distinct roles of strategy and tactics in successful marketing. As I navigate through my journey to master marketing, I've encountered numerous hurdles and learning curves, which have led me to valuable insights that I am eager to share. In today's episode, we explore: The Importance of Having a Solid Strategy:Understanding the difference between strategy and tactics is crucial for any...2024-05-2615 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 69: Enhancing My Hook – Practical Steps to Captivate ViewersSHOW NOTES Welcome to another exciting episode of ‘From Zero to Marketing Hero: My 365-Day Challenge.’ Today, I'm diving deep into the art of creating captivating video content. As a life coach dedicated to helping entrepreneurs authentically show up and take bold actions, I'm venturing into the new territory of video marketing. Join me as we explore practical strategies to enhance your digital presence and engage your audience right from the start. In Today's Episode, We Explore Creating Instant Hooks to Capture Attention The first few seconds of y...2024-05-2510 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 68: Kickstarting Message Validation with Facebook AdsSHOW NOTES Welcome back to another episode of 'From Zero to Marketing Hero'. Today, I, Paul Heron, dive into the exciting world of Facebook ads. This episode is especially valuable if you've ever considered using paid advertising to enhance your business's visibility and reach. I'll share my firsthand experience with launching my first series of Facebook ads, and the invaluable insights I've gained from a remarkable online course that's reshaped my advertising approach. In today's episode, we explore Understanding Facebook Ads Today's discussion starts with my initial plunge into Facebook...2024-05-2413 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 67: How to Let Your Authentic Self Shine – Embracing Real Marketing StrategiesSHOW NOTES In today's podcast, I delve deep into how I’ve confronted my long-standing fears of self-marketing to authentically express myself, both personally and professionally. As a transformational life coach, I share insights from my journey and provide practical tips for anyone looking to overcome similar barriers. Whether you're a seasoned entrepreneur or just starting out, this episode will help you harness the power of authentic self-presentation in your business and life. In today's episode, we explore: The Importance of Authentic Self-Expression Authentic self-expression is vital fo...2024-05-2311 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 66: Excited to Be Back Doing Interviews — Embracing Connections and InsightsSHOW NOTES In today's episode of 'From Zero to Marketing Hero,' we dive deep into the vital role that showing up consistently plays in our personal and professional lives. Day 66 brings us back to the essence of our journey, emphasising the impact of regular engagement and the benefits of interviewing as tools for growth and connection. In today's episode, we explore The Transformative Power of Daily Commitment Today, I reflect on the significance of daily commitments to our personal and professional goals. Consistency isn't just about...2024-05-2210 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 65: Daily Habits for Effective Lead GenerationSHOW NOTES Welcome back to "From Zero to Marketing Hero: My 365-Day Challenge." Today, I explore the nuances of lead generation and client acquisition, offering a fresh perspective on the challenges and triumphs of self-employed entrepreneurs. Today's discussion focuses on reframing our mindset towards lead generation, viewing it not just as a necessary task, but as a mathematical equation, where every step brings us closer to mastering our own unique strategies for success. In Today's Episode, We Explore Redefining Lead GenerationToday, I discuss why it's...2024-05-2112 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 64: How My Thinking is Evolving Towards Marketing Solutions to Small ProblemsSHOW NOTES In today's episode of "From Zero to Marketing Hero: My 365-Day Challenge," I share how my approach to marketing is evolving, focusing particularly on creating solutions for small, specific problems. This shift in thinking aims to enhance engagement and initiate meaningful conversations with potential clients. In today's episode, we explore: Evolving Marketing Mindsets Understanding the impact of shifting from a broad marketing strategy to one that targets small, specific problems can profoundly affect how we engage with potential clients. Today, I discuss this evolution in...2024-05-2008 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 63: Results from My First Go at Paid Advertising — Insights and TakeawaysSHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge'. In today’s episode, I, Paul Heron, dive into paid advertising and share my firsthand experiences with Facebook ads. Join me as I unpack the strategies, results, and lessons learned along the way in my journey to master digital marketing and attract my dream clients. In today’s episode, we explore: Exploring Paid Advertising Today, I open up about my initial foray into paid advertising on Facebook, detailing the strategy, execution, and outcomes of my firs...2024-05-1907 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 62: My Constantly Evolving Coaching OfferSHOW NOTES Welcome back to Day 62 of "From Zero to Marketing Hero: My 365-Day Challenge." In today's solo show, I delve into the process of refining my coaching services to align perfectly with the needs of solopreneurs and consultants. Join me as I share insights from recent feedback, explore the challenges of defining a compelling offer, and discuss strategies for overcoming common entrepreneurial hurdles. In today’s episode, we explore Understanding Your Ideal Client Today, I examine the importance of understanding who your ideal client is...2024-05-1807 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 61: Learning How to Take FeedbackSHOW NOTES Welcome to Day 61 of ‘From Zero to Marketing Hero: My 365-Day Challenge’. Today, we dive deep into the critical skill of receiving feedback—a journey that has significantly transformed my approach to both personal growth and business development. Feedback, often perceived as daunting, holds the power to propel us forward if embraced with openness and a mindset geared towards continuous improvement. In today's episode we explore The Personal Journey of Embracing FeedbackIn this episode, I share my personal experiences with feedback, detailing how I shif...2024-05-1708 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 60: Changing Focus - Getting Started Creating Facebook ConversationsSHOW NOTES Welcome to Day 60 of 'From Zero to Marketing Hero: My 365-Day Challenge'. In today’s solo show, Paul Heron dives deep into the strategies behind creating engaging Facebook content that attracts and converts the ideal client. As we explore effective social media tactics, Paul shares his personal journey and the challenges faced in making the shift from broad marketing approaches to targeted client interactions. In Today's Episode, We Explore Understanding Your Ideal ClientPaul discusses the importance of having a clear picture of your id...2024-05-1608 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 59: The Key Differences Between Mentors and CoachesSHOW NOTES Welcome to another episode of ‘From Zero to Marketing Hero: My 365-Day Challenge’. Today is Day 59, and I’m excited to bring you something different—a recording of my recent Toastmasters speech on the distinctions between mentors and coaches. This topic is close to my heart, and preparing for this speech revealed some surprising insights that I’m eager to share with you. In today's episode, we explore: 1. Understanding the Difference Between Mentoring and Coaching In my journey as a life coach, I thought I had a firm...2024-05-1510 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 58: Nobody wants to buy a system.SHOW NOTES Welcome to Day 58 of 'From Zero to Marketing Hero: My 365-Day Challenge'. Today, we dive deep into understanding why focusing on systems might not be the best approach to solve your clients' unique problems. Join me, Paul Heron, as I explore the importance of addressing individual challenges to enhance productivity and clarity. In today's episode, we explore The Misconception of Systems: While creating repeatable and reliable systems is beneficial, clients are more interested in solutions tailored to their unique problems. Understanding this distinction can significantly...2024-05-1409 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 57: Harnessing Systems for Success in Solo EntrepreneurshipSHOW NOTES In today’s solo episode of “From Zero to Marketing Hero,” I delve deep into the essential role of systems in transforming the chaos of day-to-day operations into streamlined, predictable processes. Whether you're just starting out or looking to stabilise your growing enterprise, understanding and implementing reliable systems will be your ladder to success. In today’s episode, we explore The Foundation of Stable Businesses Learn about the single most critical factor distinguishing thriving home-based businesses from those struggling to move past survival mode. Discover the tran...2024-05-1307 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 56: Embracing Action: How to Overcome Perfectionism and ThriveSHOW NOTES Welcome to ‘From Zero to Marketing Hero: My 365-Day Challenge’, Day 56. In today’s solo episode, I, Paul Heron, dive deep into why a bias for action is crucial in both life and business. As we explore this transformative mindset, I share personal anecdotes and practical tips to help you break free from the shackles of perfectionism and embrace the power of decisive action. In today's episode, we explore The Power of Action Over Perfection Discover how shifting from a perfectionist mindset to an action-oriented approa...2024-05-1206 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 55: The Power of Adaptability in Achieving Success - A Personal InsightSHOW NOTES Welcome to ‘From Zero to Marketing Hero: My 365-Day Challenge’. Today, I, Paul Heron, explore the nuances of flexibility in goal setting. As someone who has transitioned from the corporate world to a thriving coaching business, I've learned the importance of adapting plans to embrace life's unexpected moments. Join me as we explore how maintaining flexibility can lead to personal and professional fulfilment. Today we explore The Value of Remaining Open to Opportunities In our journey toward achieving goals, it's crucial to stay open to new oppo...2024-05-1105 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 54: Mastering Your Mission – How My Mission Has EvolvedSHOW NOTES Welcome to Day 54 of ‘From Zero to Marketing Hero: My 365-Day Challenge’. I'm your host, Paul Heron, diving into the depths of digital marketing mastery while sharing the evolution of my personal and professional mission. In today's episode, we unpack the ongoing journey of aligning our daily actions with our deeper life missions, exploring the dynamic nature of personal goals and how they adapt as we grow. Today, I delve into why understanding and occasionally redefining our mission is vital to personal and professional fulfilment. My journey has...2024-05-1010 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 53: The 4 Questions You Must Ask to Determine if You Are Willing to Do What It Takes to SucceedShow Notes Welcome to today's episode of 'From Zero to Marketing Hero: My 365-Day Challenge.' I'm your host, Paul Heron, and in this solo show, we're diving deep into the crucial aspects of success in business and personal growth. As a life coach and entrepreneur who escaped the corporate world to build a thriving coaching business, I'm here to share real, actionable insights that can transform your journey. The Commitment to Success Are you truly ready to do whatever it takes to succeed? This episode is about challenging...2024-05-0916 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 52: My Update on the 5 Key Marketing Insights Shaping My JourneySHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge'. I'm Paul Heron, your host and guide on this journey to mastering digital marketing. Over the next year, I'll be taking you along as I dive deep into marketing, sharing my daily experiences, successes, challenges, and insights along the way. Join me as I transform from a marketing novice to a savvy entrepreneur, all in real time. Key Insights from Today’s Episode Understanding Your Ideal Client: Today, I delve into the crucial ta...2024-05-0812 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 51: Overcoming Entrepreneurial Uncertainty - Strategies for SuccessSHOW NOTES Welcome to episode 51 of 'From Zero to Marketing Hero: My 365-Day Challenge'. In today's solo show, your host Paul Heron dives deep into understanding the specific problems and challenges of ideal clients, and how refining this understanding shapes effective marketing strategies. Paul shares his personal journey from uncertainty to empowerment, leveraging his experiences to guide other entrepreneurs through similar transformations. Key Insights Paul discusses the importance of specifically identifying the challenges that small business owners face. He introduces a daily planning tool designed to help...2024-05-0712 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 50: Building Certainty in Your Solo Venture Through Continuous ImprovementSHOW NOTES Welcome to Day 50 of 'From Zero to Marketing Hero: My 365-Day Challenge'. In today's solo episode, your host Paul Heron, a seasoned life coach and entrepreneur, delves into the transformative power of adopting a continuous improvement mindset for enhancing business certainty. Join Paul as he shares personal insights and practical tools designed to empower solo entrepreneurs in their journey towards sustainable growth. Key Points Embracing Continuous Improvement Paul discusses how a continuous improvement mindset can revolutionise business approaches, helping mitigate uncertainty and foster a cycle of positive growth...2024-05-0608 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 49: The Power of Proactive Conversations & Continuous Improvement in MarketingSHOW NOTES Join me, Paul Heron, on today's solo journey, as we discuss the vital role of continuous improvement in marketing. As a life coach and entrepreneur, I've transitioned from relying on purchased leads to mastering proactive outreach and content creation. Dive into today's episode to discover practical strategies and personal anecdotes from my ongoing 365-day marketing challenge. Key Points: Understanding Continuous Improvement: Starting the month with the goal of enhancing daily marketing habits, I've focused on initiating proactive conversations and strategic social media posting. This shift towards...2024-05-0510 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 48: Paid vs Organic Traffic — Which is Right for You?SHOW NOTES Welcome to a new episode of ‘From Zero to Marketing Hero: My 365-Day Challenge’. I'm your host, Paul Heron, a life coach and entrepreneur dedicated to mastering the art of digital marketing. In today's episode, we dive into the critical debate between paid and organic traffic, discussing the pros, cons, and my personal experiences with each. Join me as we uncover which method might be best for your business growth. Understanding Paid vs Organic Traffic Paid traffic involves direct investment in advertising platforms like Facebook or G...2024-05-0409 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 47: Gaining Clarity and Confidence Through Marketing CertaintySHOW NOTES In this solo episode of 'From Zero to Marketing Hero,' join me, Paul Heron, as I delve deep into the necessity of developing certainty in our marketing efforts. As a life coach turned entrepreneur, I'm on a mission to transition from relying on outsourced marketing to mastering the skills required to attract my ideal clients directly. Tune in for an unfiltered journey into building marketing systems that not only work but are also repeatable and trustworthy. Key Points: Understanding Certainty and Uncertainty in Marketing 2024-05-0310 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 46: Leveraging Social Proof to Boost Your BusinessSHOW NOTES Welcome back to another solo show with me, Paul Heron, on "From Zero to Marketing Hero." Today, we're diving deep into the concept of social proof and how it plays a crucial role in building trust with your audience. Join me as I share my recent experiences and insights on actively seeking customer feedback and reviews to enhance credibility and attract your dream clients. Key Points: Understanding Social Proof: Social proof is a powerful marketing tool that involves using customer feedback to increase...2024-05-0207 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 45: Reducing Friction in Marketing - How to Simplify Processes for Better ConversionSHOW NOTES In this solo episode of ‘From Zero to Marketing Hero: My 365-Day Challenge,’ join me, Paul Heron, as we dive deep into the concept of "Reducing Friction in Marketing." After five years of outsourcing and experimenting with different strategies, I’m now taking the reins to directly engage my audience and refine my marketing approach. Today, I’m sharing real, actionable insights on how to make marketing more accessible and less daunting. Key Points: Simplifying Lead Magnets: Discussing the shift from complex lead magnets to straight...2024-05-0109 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 44: My Marketing Plan for MaySHOW NOTES Welcome to today's episode of "From Zero to Marketing Hero: My 365-Day Challenge." I'm your host, Paul Heron, a life coach and entrepreneur who transitioned from corporate uncertainty to a thriving coaching business. Today, on Day 44, we dive into my monthly marketing plan for May. Join me as we explore the strategic steps I'm taking to master digital marketing and attract my dream clients. Key Points Introduction to May's Marketing Plan In this month's challenge, I focus on crafting a detailed marketing plan aimed at...2024-04-3010 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 43: Authentic Marketing Strategies – Blending Proven Tactics with Personal TouchSHOW NOTES In today's episode of "From Zero to Marketing Hero," I, Paul Heron, delve into the intricate balance of leveraging external knowledge and cultivating personal marketing strategies to shape a unique entrepreneurial journey. Join me as I explore how to blend tried-and-true methods with our own authentic approaches to succeed in business. Key Points: 1. The Blend of External Inspiration and Personal Innovation Today, I discuss the importance of not reinventing the wheel entirely while emphasising the need to forge our own paths. By analysing...2024-04-2910 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 42: What Are You Really Looking For? Navigating UncertaintySHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge'—Paul Heron is a life coach and entrepreneur who has transitioned from the corporate world to running a successful coaching business. This podcast documents his journey to master digital marketing in 12 months. Join him for insights, stories, and interviews that capture the highs and lows of entrepreneurship. Key Points Managing Overwhelm and Finding Focus: Paul talks about his recent experience of putting together a marketing plan for May, and the overwhelming amount of in...2024-04-2811 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 41: Building Belief with the 5-Minute Daily Planning ToolSHOW NOTES Welcome to "From Zero to Marketing Hero: My 365-Day Challenge," hosted by Paul Heron, a life coach and entrepreneur. In this podcast, Paul documents his journey of mastering digital marketing over the next 12 months. With five years of experience in building a successful coaching business, Paul shares his insights, tips, stories, and more as he transitions from outsourcing marketing to taking control of it himself. Key Points The 5-Minute Daily Planning Tool Paul discusses his 5-Minute Daily Planning Tool, designed to help solo...2024-04-2706 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 40: How to Simplify Your Monthly Plan and Combat OverthinkingSHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge.' Join host Paul Heron, a life coach and entrepreneur, as he navigates the digital marketing world, offering insights, tips, and real-life stories from his journey. Paul shares his experience of simplifying a monthly marketing plan and offers advice on how to avoid overthinking and overwhelm when setting goals. Key Points Overthinking in Marketing: Paul discusses how his initial marketing strategies led to overthinking and overwhelm. He shares how reframing the problem and focusing on...2024-04-2610 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 39: The art of slowing down to speed up.SHOW NOTES Today, I want to dive into a topic that's close to my heart—productivity and the art of slowing down to speed up. As self-employed individuals, we often find ourselves overwhelmed by a million tasks, struggling to prioritise and focus. But what if I told you that by doing one thing at a time, and being fully present in that moment, you could actually achieve more? Let's explore this concept together. In this episode, we cover The Importance of Being Present: In our fa...2024-04-2508 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 38: How My Thoughts Have Changed Towards Needing to Get Really Specific with My Marketing Message.SHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge' — In today's episode, I'm talking about how my thoughts have evolved regarding getting more specific with my marketing message. I'm exploring the process of narrowing down my coaching niche and addressing how it impacts my marketing efforts. In This Episode, I Discuss: The Shift in Perspective: I share how, despite my resistance to narrowing down my target audience, I'm realising the importance of specificity in crafting my marketing message. The concept of a coaching niche ha...2024-04-2408 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 37: The Cooking Metaphor for Crafting Your Marketing PlanSHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge' — In today's episode, I'm using a cooking metaphor to help visualise my marketing plan coming together. I'll explain how this analogy helps me understand the ingredients, processes, and timing required to develop a successful marketing plan. In This Episode, I Discuss: The Recipe for Success: I explore how creating a marketing plan is similar to following a recipe. It involves more than just assembling ingredients; it requires skill, timing, and a well-thought-out pr...2024-04-2307 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 36: Dealing with Overwhelm in Marketing.SHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge' — In today's episode, I explore the feeling of overwhelm and stress as I navigate through creating a marketing plan and figuring out my next steps. This solo show captures my raw and honest reflections on what it's like to tackle these challenges head-on. In This Episode, I Discuss: Feeling overwhelmed: I share my experience of diving into marketing research, taking short courses, and trying to create a monthly marketing plan. The overload of information and pr...2024-04-2209 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 35: The Power of DisciplineSHOW NOTES Welcome to 'From Zero to Marketing Hero: My 365-Day Challenge' — Today, I'm exploring the power of discipline in achieving success in marketing and beyond. After 35 consecutive days of daily podcasts, I've learned a few things about consistency, discipline, and how they impact my journey to mastering marketing. In This Episode, I Discuss: Consistency in Learning: Reflecting on my experiences, I talk about how consistency has been a key factor in achieving proficiency. Whether in sports, business, or personal hobbies, consistent effort has always paid off....2024-04-2107 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 34: Crafting My First Marketing Plan – Insights and StrategiesSHOW NOTES Welcome back to “From Zero to Marketing Hero.” Today marks Day 34 of our journey together, where I dive into the practical aspects of creating my first monthly marketing plan. After a month of daily learning and realisations, it's time to put these insights into action. In This Episode, I Discuss: Reflections on Key Learnings: I share significant takeaways from the past month of podcasting daily, emphasising that mere presence isn't enough to stimulate the conversations I aim to start with potential clients. Marketing vs...2024-04-2013 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 33: Understanding the Difference Between Sales and MarketingSHOW NOTES Welcome to Day 33 of “From Zero to Marketing Hero.” In today’s episode, we delve deep into a fundamental question that has shifted my focus slightly off my marketing strategy plans—what is the difference between sales and marketing? This distinction is critical as I navigate ways to attract and engage with my ideal clients more effectively. In This Episode, I Discuss: Exploring Sales and Marketing: I start by distinguishing the two concepts, which are often conflated but are distinctly different in practice. Sales involves direct i...2024-04-1909 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 32: Four Key Takeaways from a Month of Daily PodcastsSHOW NOTES Welcome back to "From Zero to Marketing Hero." Today, I’m reflecting on the valuable lessons learned after a month of daily podcasting. It's been a journey of discovery, challenge, and growth, and I'm here to share what this intense commitment has taught me. In This Episode, I Discuss: The Power of Just Showing Up: The first and foremost lesson is about the impact of taking action. By simply showing up every day, I’ve moved significantly forward on my journey, proving that starting is ofte...2024-04-1809 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 31: My True Goals in MarketingSHOW NOTES Welcome back to "From Zero to Marketing Hero." Today, I'm taking a personal deep dive into the real reasons behind my marketing efforts. It's more than just acquiring any leads; it’s about connecting deeply with potential clients who truly resonate with my message and values. In This Episode, I Discuss: Reflection on Marketing Objectives: I explore my initial intent with marketing strategies, and how my perspective has shifted towards seeking quality over quantity in lead generation. The Essence of My Marketing Needs: Di...2024-04-1710 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 30: Productivity BlueprintSHOW NOTES Welcome back to another episode of "From Zero to Marketing Hero." In today's session, we focus on productivity and prioritisation, exploring how these strategies underpin regular progress towards achieving our goals. Key Discussions in This Episode: Productivity as a Foundation: I’ve emphasised how maintaining productivity across various aspects of life—balancing daily podcasts, coaching business, and family commitments—is crucial to prevent any one area from suffering. Utilising Visual Planning Tools: I shared insights into how using tools like Google Calendar helps organise daily tasks effect...2024-04-1616 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 29: How Weekly Planning Boosts Productivity.SHOW NOTES Welcome back to another episode of our productivity series, where we continue to explore effective time management. Following our previous discussions on productivity, this episode emphasises the importance of strategic weekly planning. In This Episode, We Cover: The transformative power of a well-organised weekly plan to maintain focus and reduce stress amid potential distractions. The process of visualising the ultimate goal and breaking it down into manageable weekly segments to ensure clarity and direction in daily activities. The importance of setting clear, actionable weekly targets that...2024-04-1512 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 28: The Four D’s of Effective Task PrioritizationSHOW NOTES Welcome back to another episode of "From Zero to Marketing Hero." Following yesterday's exploration of top time management tips, today we delve deeper into a practical technique that helps us sift through the myriad tasks that are vying for our attention. We're taking on the challenge of prioritisation with a simple but powerful framework inspired by productivity guru David Allen: the Four D's. In This Episode, We Discuss: Introduction to the Four D's: Do: The immediate action option—if a ta...2024-04-1413 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 27: Mastering Time Management - 5 Tips To Boost Your ProductivitySHOW NOTES Welcome back to "From Zero to Marketing Hero." Today, we dive into a critical skill that affects every aspect of our lives: time management. Whether you're running a business, managing a household, or juggling both, how you manage your time can be the difference between feeling overwhelmed and having a productive, stress-free day. In this episode, I'm excited to share five time management strategies that have significantly improved my efficiency and effectiveness. In This Episode, We Explore: Tip 1: Time Blocking Techniques: Learn how to allocate...2024-04-1312 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 26: Breaking Boundaries: Lynda Strong’s Journey from Teaching to Transformative HealingSHOW NOTES Welcome to episode 26 of "From Zero to Marketing Hero," where we dive into the inspiring stories of those who have turned their passion into their profession. Today, we are thrilled to welcome Lynda Strong, a trauma and addiction recovery coach who intertwines intuitive energy healing, Reiki, and sound healing into a unique approach that fosters profound life changes. Guest Bio: Lynda Strong is not just a coach; she's a catalyst for change. Transitioning from a career in teaching, Lynda now dedicates her life to helping others overcome...2024-04-1231 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 25: This Week, I Commit: My Action Plan For This WeekSHOW NOTES Welcome to a pivotal episode of "From Zero to Marketing Hero," where we shift gears to focus on actionable commitments. It’s Day 25, and I’m laying down a challenge that, I hope, will also inspire you. By publicly declaring my actions for the upcoming week, I'm adding a layer of accountability to my journey—a strategy I believe can fuel progress for us all. In This Episode, We Dive Into: Embracing Visibility: I've decided to tackle my resistance to self-promotion head-on. This week, I commit...2024-04-1109 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 24: Leveraging Success: The Art of Not Reinventing the WheelSHOW NOTES Welcome to another episode of "From Zero to Marketing Hero," where we peel back the layers of marketing strategies and personal growth in the business world. This week has been a deep dive into the art of conversation and the pivotal role it plays in building meaningful connections within our businesses. Today, we pivot towards a revelation that has significantly shaped my approach to marketing: the power of simplification and strategic learning. In This Episode, We Explore: The Journey of Starting Conversations: Reflecting...2024-04-1011 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 23: Is Tackling Our Fears Key to Business Growth?SHOW NOTES Welcome back to "From Zero to Marketing Hero," where we dissect the nuances of marketing with a personal touch. In today's episode, we delve into a fundamental truth that resonates across all aspects of business: the genesis of every opportunity begins with a conversation. Yet, initiating these conversations often presents a hurdle many of us struggle to overcome. In This Episode, We Dive Into: The Power of Conversations: Highlighting the undeniable fact that the pathway to business growth and client engagement starts with the simple act of starting...2024-04-0910 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 22: Why Starting Conversations is key to Marketing ScucessSHOW NOTES Welcome back to "From Zero to Marketing Hero." Today marks Day 22 of our daily podcasting adventure, and we're delving into the art of initiating conversations, the heart of all business interactions and growth. In today's episode, we shift our focus to the first contact point with potential clients, a critical juncture where relationships are born and opportunities are created. Reflecting on the critical role that starting conversations play in business development, today's episode underscores the importance of making that first contact count. It's about more than just reaching out; it's...2024-04-0806 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 21: A Habit Is Forming - My Reflection on the First 3 WeeksSHOW NOTES Welcome back to "From Zero to Marketing Hero." As we reach the 21-day mark of our daily podcasting journey, today's episode is not just a reflection of our progress and future strategies, but also a celebration of habit formation. It's been said that committing to a task for 21 days can make it a lasting habit, and this episode delves into that experience. In This Episode, We Dive Into: Celebrating Consistency: The 21-Day Milestone: Discussing the significance of reaching Day 21 in our podcast series...2024-04-0709 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 20: Why Am I Doing This?SHOW NOTES In today's introspective episode "From Zero to Marketing Hero," we face a fundamental question posed by a very special person in my life, my wife Marie: "Why am I doing this?" It is a question that forces us to peel back the layers of our ambitions, motivations, and the essence of this podcast journey. In This Episode, We Unpack: 1. Commitment to Self-Improvement: Central to this journey is a commitment to myself — a pledge to show up daily, to embrace each ch...2024-04-0608 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 19: How To Tackle Excuses And Take More ActionSHOW NOTES Welcome to "From Zero to Marketing Hero." In today's episode, we're venturing into a realm that's all too familiar to many of us — the world of excuses. It's easy to find reasons to delay our dreams, especially when it comes to starting or growing our podcast. But what lies beneath these excuses, and how can we navigate our way through them to action? Plus, stick around for a bonus insight that could transform how you tackle these challenges head-on. In This Episode, We Uncover: ...2024-04-0512 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 18: Aligning the Dots - The Role of This Podcast in My Marketing StrategySHOW NOTES Welcome back to "From Zero to Marketing Hero." As we embark on Day 18 of our podcasting journey, we're at a pivotal juncture. With our first guest interview scheduled for tomorrow, today's episode explores how integrating interviews aligns with and propels our marketing strategy forward. It's a moment of reflection, anticipation, and strategic planning, as we explore the multifaceted benefits these interviews promise to bring to our podcast and broader marketing efforts. In this episode, I give the top four reasons why I know that this podcast is...2024-04-0406 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 17: Embracing Another Leap - The Power of NowSHOW NOTES Welcome back to "From Zero to Marketing Hero." Today's episode marks a significant turning point in our journey — a moment of realisation and a decisive leap forward. Just yesterday, I was caught in the throes of preparation, believing more time was needed to get "ready" for guest interviews. Yet, today, I've experienced a profound mindset shift. Let's dive into this pivotal change and what it means for our podcast. In This Episode, We Explore: Mindset Evolution: I share the journey of...2024-04-0309 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 16: Week 2 Wrap-Up: 6 Key Lessons From The WeekSHOW NOTES Welcome to Day 16 of "From Zero to Marketing Hero," where we're taking a moment to pause and reflect on the pivotal insights from our second week. This episode is a treasure trove of lessons, each a beacon guiding us through the intricate world of marketing. Let's unpack the six valuable lessons we've learned, setting the stage for our continued journey of growth and discovery. In This Episode, We Unveil: 1. The Importance of a Roadmap: We delve into why having a clear roadmap is crucial...2024-04-0212 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 15: Laying the Foundation for Unforgettable ConversationsSHOW NOTES Welcome to Day 15 of "From Zero to Marketing Hero." As we forge ahead in our journey, we're steering towards an exciting new horizon: the art of the interview. Reflecting on the past two weeks, it's become clear that to truly spring into action and enrich the tapestry of our discussions, we need to bring in diverse voices and insights from guests who have stories to tell and wisdom to share. This episode is about our focus for the week. This week is dedicated to developing...2024-04-0105 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 14: Share Your Story - Join the Marketing Heroes Circle!SHOW NOTES Welcome to Day 14 of "From Zero to Marketing Hero." Today, we're taking a significant step forward in our journey together. It's all about extending the conversation beyond our current dialogues and diving into the wealth of knowledge and experience that you, our listeners, bring to this vibrant community. We're opening the floor for guests who have charted their paths through the marketing wilderness and come out with insights, strategies, and stories worth sharing. In the spirit of collective growth and learning, we're inviting you to share your...2024-03-3103 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 13: Zeroing In - Where to Put Your Focus in the Marketing Mix?SHOW NOTES Welcome to Day 13 of "From Zero to Marketing Hero." Today, we embrace the wisdom of knowing that "You can do anything, but you can't do everything." In the realm of marketing, focus is key. We're diving into how to channel our energies into the most impactful actions and unravel the "kink in the hose" that might restrict our flow to success. In This Episode, We Explore: 1. Embracing Focus in Your Marketing Strategy: We discuss the importance of honing in on specific strategies that align with our goals...2024-03-3005 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 12: 3 Post-Evaluation Decisions - What Do You Do With Your Lessons?SHOW NOTES Welcome to Day 12 of "From Zero to Marketing Hero." In today's episode, we navigate the critical juncture following the evaluation of our marketing actions. Understanding the outcomes of our efforts and deciding on the next steps are pivotal in ensuring our marketing strategy remains dynamic and effective. We delve into the three crucial decisions that guide us at the end of our evaluation phase. In This Episode, We Explore: 1. Assessing the Outcomes: Have We Got the Answers We Needed? We start by questioning whether...2024-03-2907 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 11: Evaluating Our Actions - Are We On Track?SHOW NOTES Welcome to Day 11 of "From Zero to Marketing Hero." Today, we delve deeper into the essence of marketing principles and revisit the RDIE framework, a cornerstone in crafting an effective marketing strategy. As we explore our journey, from the roadmap to our starting point and towards our destination, we focus on the critical phases of Research, Development, Implementation, and Evaluation in the context of our current efforts. In This Episode, We Dive Into: Recap and The Journey So Far: A summary of our progress, touching...2024-03-2807 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 10: Zooming Out to Kickstart Your Marketing JourneySHOW NOTES Welcome to Day 10 of "From Zero to Marketing Hero," where today's mission is about overcoming the overwhelm by stepping back to gain a broader perspective. Diving into specifics too soon can be daunting; sometimes, the best way to start is by zooming out to see the bigger picture. In This Episode, We Dive Into: The Trap of Over-Specification: We discuss how zeroing in on the minutiae from the get-go can lead to decision fatigue and analysis paralysis. It's easy to...2024-03-2710 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 9: My Roadmap: Charting the Path to Authentic Client ConnectionsShow Notes Welcome to Day 9 of "From Zero to Marketing Hero." In today's episode, we lay out "My Roadmap," a personal guide through the transformative shift from relying on purchased leads to genuine connections with our ideal clients. In This Episode, We Explore: Current Client Acquisition Strategy: An honest reflection on relying predominantly on Barker.com for client acquisition, and the realisation that it's time for a strategic pivot. Vision for the Next 12 Months: We unveil our ambitious goal to flip our client acquisition source ratio on its head. Expanding our offerings to include group training and...2024-03-2610 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 8: My Marketing MissionShow Notes: Welcome to Day 8 of "From Zero to Marketing Hero." Today marks a pivotal moment in our journey as we delve into the essence of marketing, redefine our mission, and focus on identifying the ideal client. This episode is a cornerstone for anyone embarking on the entrepreneurial path, offering clarity and direction in the often complex world of marketing. In the previous episodes, we've taken our first steps from zero, embracing the fundamentals of marketing and the growth mindset needed for success. As we transition into understanding our starting point, we...2024-03-2507 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 7: Reflecting The First Week - 5 Lessons You Can Use TodayShow Notes: Welcome to Day 7 of "From Zero to Marketing Hero." Today, we’re taking a moment to look back on our journey over the past week, celebrating milestones, and reflecting on the valuable lessons learned along the way. As we finish this first week of our podcast challenge, I would like to share the 5 biggest lessons that will come out in the first week. In This Episode, We Explore: Move from Thinking to Doing: The significance of taking action over waiting for the perfect moment. The benefits of embracing progress over perfection. Embrace Imperfection: The value of embracing imperfection an...2024-03-2415 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 6: How are you doing a podcast a day?Show Notes: Welcome to Day 6 of "From Zero to Marketing Hero." A few of you have asked, "How does it all work? How much time does it take to run a daily podcast? & How are you doing a podcast a day? Today, we're peeling back the curtain to reveal the commitment behind the challenge, and why embracing this rigorous schedule has been pivotal for my growth and accountability. In This Episode, We Dive Into: The Daily Grind: A candid look at what it takes to produce...2024-03-2306 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 5: Developing a Growth MindsetShow Notes: Welcome to Day 5 of "From Zero to Marketing Hero." Today, we’re bridging the gap between mindset and marketing, diving deep into how the growth mindset and the CARE framework beautifully align with and enhance the RDIE marketing principles. This episode is about the synergy between personal development and strategic marketing execution, showing that success in the digital marketing realm is as much about mindset as tactics. In This Episode, We Explore: The Power of a Growth Mindset: How embracing challenges, learning from failures, and persisting in th...2024-03-2209 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 4: Are You Still Waiting to Feel Ready?Show Notes: Welcome to Day 4 of "From Zero to Marketing Hero," where today's focus is on the crucial step from waiting to be ready to being in motion and making progress towards our goals. The question we're exploring today is powerful: Are you still waiting to feel ready? In This Episode, We Explore: The Paralysis of Waiting for Readiness: How waiting for that perfect moment of readiness can indefinitely delay our journey toward our goals. The Power of Starting: Delving into the idea that "None is...2024-03-2110 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 3: What Is a Hero?Show Notes: Welcome back to "Zero to Marketing Hero," where we are on Day 3 of our 365-day journey to marketing mastery. Today's episode is about what it takes to be a hero, and shares some marketing tips that align with my own growth and learning style. In this episode, we explore: Defining 'Hero' in Our Journey: How being a hero is less about achieving perfection in marketing, and more about the courage to persist, showing up day after day, even amidst uncertainty and setbacks. The Blend of Passion and Fear: Embracing...2024-03-2013 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 2: Embracing Zero - My Leap into the Marketing AbyssShow Notes: Paul Heron here and welcome to day 2 of my 365 day podcasting challenge. In today's episode of 'Zero to Marketing Hero,' I, dive deeper into the very essence of starting at 'zero.' Today, I share a personal revelation about my journey in digital marketing and entrepreneurship. In this episode, I discuss: The Meaning of 'Zero': How, even after 5 years of successful self-employment and considerable learning, I find myself at 'zero' in terms of effectively marketing and attracting my ideal clients. The Role of Fear: A candid look at...2024-03-1912 min

From Zero to Marketing Hero: My 365-Day ChallengeDay 1: Embarking on a Transformative Digital Marketing JourneyShow Notes: Welcome to the inaugural episode of 'Zero to Marketing Hero,' where your host, Paul Heron, embarks on a year-long challenge to master digital marketing. Join us on this daily adventure as Paul transforms from a digital marketing novice to a seasoned hero. In today's episode, Paul introduces: The inspiration behind this ambitious project and what it aims to achieve. His personal mission to not only enhance his digital marketing skills but also to connect with like-minded individuals and build a supportive community. The ultimate goals of understanding his...2024-03-1809 min

From Zero to Marketing Hero: My 365-Day ChallengeZero to Marketing Hero - TeaserHey there, welcome to the start of something I hope will be awesome. I'm excited, but also a little nervous to share it with you. I'm Paul Heron, an entrepreneur who's carved out a successful path in the coaching world over the last 5 years. But here's the catch: I'm giving myself a new challenge, kind of an inside joke, but with a serious purpose. This journey is about finding new ways to connect with people who get what I'm about. It's above moving from "buying leads" to truly figuring out who my ideal client is and figuring...2024-03-1304 min

Brise GlaceDans la vie de Paul, fétichiste des piedsIl les aime fins, vernis et, mieux encore, habillés de bijoux. Paul a la quarantaine, un métier dans la finance et un goût prononcé pour les pieds. Des coups d'œil à la piscine aux massages sensuels, le Romand raconte ce fétichisme incompris – qu'il explore dans le plus grand secret. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.2023-11-1629 min

Spycops InfoEpisode 8: Legal chat with Paul HeronPaul Heron is one of the lawyers representing activists at the Undercover Policing Inquiry as part of the Public Interest Law Centre https://www.pilc.org.uk/ We discuss the pros and cons of the legal process and what campaigners can get out of it. You can read everything you could ever want to know about the inquiry here: http://campaignopposingpolicesurveillance.com/ucpi-public-inquiry/2021-06-1359 min

The Grasshopper WarblerThe Grasshopper Warbler 084 | HeronThe last episode of my radioshow features a very special mix by myself featuring music from Armando, Barada, Bam Bam, Paul Johnson and more! n/a This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration 2020-12-2700 min

The Grasshopper WarblerThe Grasshopper Warbler 065 | Paul NazcaTodays guest is Scandium Records co-founder Paul Nazca. Paul is well known in the European scene for this great releases on Bpitch Control, Giant Wheel, Spielzeug Schallplatten, Turtle Trax and of course his own imprint. Started djing in 1993, Paul started a few years later collecting gear to produce his own music. Meeting André Ultracolor during this time marked a major shift in his career - they founded Scandium Records. n/a This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to d...2019-05-2700 min

The Grasshopper WarblerThe Grasshopper Warbler 056 | HeronThis months episode features a fresh mix by myself. After many issues, i am back on The Grasshopper Warbler with a more housy session. The recording includes music from Floorplan, Paul Johnson, Kenny Larkin, Nathan Jonson and many more. www.heron-music.com www.facebook.com/thegrasshopperwarbler n/a This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration 2018-08-2700 min

The Game Design Round Table#172: Mode 7's Paul Kilduff-TaylorPaul Kilduff-Taylor from Mode 7, join David and Dirk for a discussion about the games Tokyo 42 and Frozen Synapse. They dive deep into some of the key decision drivers for these games as well as some history of the game industry since 2005, and where it is headed. They also touch on Paul's thought provoking article on Medium, "Playing With Toys While People are Dying"---------------------Paul Kilduff-Taylor - @mode7games, www.mode7games.com David Heron - @DavidVHeron---------------------Dirk Knemeyer - @DKnemeyer, www.artana.com, dirk@artana.com---------------------Episode Outline 0:17 - Paul's Background in the games industry 1:14 - What is the game Tokyo 42 about? 2:26...2017-07-1433 min

ON Air by ON NationBEYOND @ MINISTRY OF SOUND - PAUL HERONADVANCE TICKETS AVAILABLE HERE http://bit.ly/1eCjvKGThe legendary club that’s revolutionised the afterhour concept, Beyond Club, has made it’s reputation by hosting phenomenal events on a weekly basis for over 12 years at 3 venues. Born at Club Colisseum, followed by it’s spiritual home Area, it then had a successful stint at Fire. The end of 2014 saw the first of 3 incredibly successful events at what has to be one of the world’s most famous venues, Ministry Of Sound. With these, we discovered the potential for a Golden Age of afterhours clubbing, which will see Beyond f...2015-06-262h 01

The Grasshopper WarblerThe Grasshopper Warbler 011 | Paul MacThis episode's guest is another top favorite dj and producer of mine: UK based Paul Mac. Paul started releasing music in the mid 90s. Labels such as Prime Evil, Primate, Theory, Hardgroove and his own imprint Stimulus were platforms for his unique productions under a lot of aliases. These days, Paul is still a diligent producer: He has an album coming up on Steve O' Sullivan's Mosaic under his alias Jorge Zamacona. n/a This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or...2014-11-2700 min

The FILMdetail Interview PodcastMatt Harlock and Paul Thomas on American The Bill Hicks StoryAmerican: The Bill Hicks Story is a new documentary about the late comedian whose observations on politics, culture and society still resonate years after his untimely death in 1994. Although he met with considerable acclaim on the comedy circuit, with an especially passionate following in the UK, Hicks’ stinging observations on issues such as US foreign policy, consumerism, religion, and abortion meant that he never really achieved the mainstream breakthrough of some of his contemporaries. However, with the release of his work on albums such as Rant in E-Minor and Arizona Bay, he achieved a lasting...2010-05-1700 min

gendo: tactical language92 - ARCHIVE: 2006-05-29 at 20:05 paul from austrialong, good conversation with paul from austria... covers lots of subjects 2008-11-1200 min

gendo: tactical language67 - ARCHIVE: 2006-05-27 at 16:52 -- more paul from austriapaul again... he articulates the policy i later come to hold of one-on-one conversation... stone ax... etc 2008-10-2700 min

gendo: tactical language62 - ARCHIVE: 2006-05-27 at 11:37 first meeting with paulfirst meeting with jean paul azzurro (paul); it was an art cast (imaginary landscapes) http://gendo.net/index1.html 2008-10-2500 min

gendo: tactical language59 - ARCHIVE: 2006-05-26 at 23:03 -- ed and paul and historyed (truthbox) and paul from australia; history; 5 stupidities 2008-10-2300 min