Shows
The Sell Out PodcastAri Paparo (CEO Marketecture, Beeswax)Ari Paparo is an adtech serial entrepreneur, my old boss when I was CMO at Beeswax, and the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (comes out Aug 5). I noticed his paintings in our Friday 1:1s we'd do over Zoom during the pandemic. Earlier this month, he invited me to his apartment to show me his art and talk about creativity, building companies, and painting. Preorder his book here: https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB2025-07-2927 minThe Sell Out PodcastTerry Kawaja (Founder & CEO, LUMA Partners)If you work in adtech, you'll know Terry as the guy responsible for most of the M&A that's happened in the last two decades. And that he does highly topical and incisive parody videos that are some of the best marketing in what is generally a pretty dry industry. Behind all that, he's been a comedian for 50 years.We dive into "what's the deal with the parody videos?" and get a sense of how Comedian Terry and Banker / Thought Leader Terry are all the same authentic self that has differentiated him and driven his incredible success.2025-07-1635 minThe Sell Out PodcastGavin Dunaway (Director of Marketing, The Media Trust)Gavin is unapologentically a musician. But maybe it wasn't always like that: while he's been in bands his whole life (current one here), like many of us, he used to wonder how much of that side of himself to reveal. Is the wall between creative and "business guy" ever there for a good reason? We discuss.Also check out his other musical project where he engineered and mixed. https://thejaguarclub.bandcamp.com/album/close2025-07-0943 minThe Sell Out PodcastMichael Nevins (CMO Equativ, Host @ Kick & Snare Podcast)Michael Nevins made a career in advertising, adtech, and music tech that led him to start his consultancy (and podcast!), Kick & Snare LLC. But before that, he helped manage the band Living Colour. How did a front row seat to massive rock stardom in the late 80s lead him to advertising, tech, and where he is today? s/o to https://jazzwahi.org/ where Michael volunteers doing live sound. Check them out!"Cult of Personality" by Living Colour: https://www.youtube.com/watch?v=7xxgRUyzgs02025-07-0253 minThe Sell Out PodcastNadia Gonzalez (CMO Scibids, co-founder & CEO ENC²)What does someone who drove 4 (4!) exits in 15 years and a Alvin Ailey-level dancer have in common? A lot more than you think. I especially loved her take on how doing things that are hard early in life — things you’re passionate about — can tell people who you are later in life. *Note - we had some audio difficulties at certain points in this episode. Thanks for your patience!2025-06-2530 minThe Sell Out PodcastMyles Younger (CGO, U of Digital)Myles Younger is an artist. Here's some of his work: https://www.youtube.com/watch?v=14ZTcuSbyAQHe was one, too, illustrating and drawing at a young age. In between, he had a career in advertising technology where (I claim) he brought his artistic background with him.Listen and see what you think. Also a lot of shop talk about adtech and creative tech and why there's never been a big creative tech success story other than Adobe.2025-06-1840 minThe Sell Out PodcastDominic Joseph (co-founder & CEO Captify, Creative Capital)What's it like to go from playing arenas (opening for The Killers, Blondie, & more) to building a highly successful tech company? My guest this week has done both, and now he's merging the two with an incubator & fund called Creative Captial. We cover quite the journey in 40 min.Dom in his band Protocol when they had a song on the UK charts in 2006: https://www.youtube.com/watch?v=T7IMyjXLcSk (he's the drummer)2025-06-1141 minThe Sell Out PodcastErich Wasserman (co-founder MediaMath, CW Digital Funds)I talked to Erich Wasserman, tech founder and sales exec who got his start playing classical piano at the very top levels of that craft. He thinks there's a link between learning to do something really well (like piano) and being able to other things really well later in life. We explored that and how he ended up transitioning from art to sales to co-founding one of the biggest demand side platforms in adtech.2025-06-0435 minThe Sell Out PodcastThe Sell Out Podcast: TrailerNew episodes on WednesdaysStarting May 28, 20252025-05-2701 min
11 Minutes with Octane11: a B2B Marketing Mini-PodcastEpisode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-OnIn this episode of '11 Minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang discuss the challenges of B2B marketing measurement and ABM reporting with Paul Knegten, a veteran CMO. They explore why B2B measurement is more complicated than it should be and the importance of personalized, non-automated approaches in effective marketing strategies. This episode offers concrete insights and real-world examples from Paul's extensive experience.00:33 Season Focus: ABM Reporting01:24 Guest Introduction: Paul Knegten02:02 Challenges in B2B Marketing02:35 Comparing B2B and B2C Marketing03:38...2025-02-0618 min
Founders' Marketing CompassEP 14 - Paul Knegten, Founder and former CMO of Outbrain & Beeswax - "We know it when we see it"In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Paul Knegten, former CMO of Outbrain and Beeswax, and a seasoned startup founder. Paul shares invaluable insights on the dynamic relationship between startup founders and their marketing teams. Drawing from his rich experience in both enterprise companies and startups, Paul discusses the challenges of translating high-level metrics into actionable KPIs, the evolving role of CMOs at different company stages, and the critical qualities to look for when building a marketing team. He emphasizes the importance of understanding customer needs, the power of saying "no" in...2024-09-0956 min
AdTechGod PodEp. 41 Paul Knegten former CMO at Beeswax chats with AdTechGodAdTechGod sits down with Paul KnegtenPaul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial...2024-08-1334 min
Marketing, Media & AdtechGetting a Job in Adtech with Marc Goldberg, Paul Knegten and Sean BlackIn the latest episode of "The ADOTAT Show" the hosts dive headfirst into the bustling world of remote work in the #AdTech industry, a realm where pajama pants meet professional prowess. Hosted by Pesach Lattin, the episode features seasoned professionals Marc Goldberg, Paul Knegten, and Sean Black, each bringing their unique perspectives to the table.They dissect the impact of remote work on company culture, raising questions like, "Can team spirit survive in a Zoom room?" and "Is the office watercooler chat now a Slack channel?" The conversation takes a turn into the hiring alleys of AdTech, emphasizing the...2024-01-1053 min