Shows
On The Same Landing PageE21: How Citizen’s Advice Use Data To Evolve Their Marketing, Resources And Community Support With Hayley WrightWorking in the comms and marketing department of a small charity can feel like you have a huge mountain to climb without the correct tools and funding to make it to the top. In this episode, Hayley Wright, communications and engagement manager at Citizens Advice talks through the difference between marketing at a regional versus national level and how to adapt to the change in resources and budgets.
Citizens Advice Website: https://www.citizensadvice.org.uk/
Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/
#podcast #charity #digitalmarketing #marketing #googleads2023-10-0258 minOn The Same Landing PageE20: Crafting Compassion: How CALM's Campaigns Drive Change for Mental HealthFundraising Director at CALM, Emily Clayton, explains how focusing on the message of the charity and raising awareness for their cause has massively increased their donations - without having to ask for money!
CALM's website: https://www.thecalmzone.net/
Unseen Signals Campaign: https://www.thecalmzone.net/unseen-signals
Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/
#Charity #Advertising #CharityAdvertising 2023-09-0739 minOn The Same Landing PageE19: Cause-Driven Creativity: LGBT Foundation's Matthew Belfield Explores The Link Between Passion, Purpose and PrideMatthew Belfield from the LGBT Foundation understands how to narrow the focus of a campaign for maximum impact. He also explains how passion for the cause is integral to generating new ideas and finding new ways to resonate with your target audience.
LGBT Foundations Website: https://lgbt.foundation/
Web Presence Charity Ad Grants Program: https://webpresence.digital/charity-ads-agency/
2023-08-2449 minOn The Same Landing PageE18: Bloody Good Strategies: How Bloody Good Period Balance Influencer Marketing, Comedy Events and Branding to Spread Their MessageStanding out as a charitable organisation can be difficult but Bloody Good Period have got it nailed! Focusing on portraying a strong and unique brand message whilst working with influencers and hosting events to further their message, BGP has expanded their reach to a massive audience. Helping to increase their donations and create endless opportunities for collaboration and charitable growth.
BGP Website: https://www.bloodygoodperiod.com/
Bloody Funny Comedy Night Tickets: https://bloodygoodperiod.beaconforms.com/form/a72e80e7
2023-07-0640 minOn The Same Landing PageKeywords: What will digital marketing look like in 2024 with AI, Video & TikTok?Marketing trends are an ever-evolving source of inspiration for marketers and with the emergence of AI we are all wondering what comes next... In 2022 we made some predictions on where the trends were going to go, in this episode Marketing Manager, Jason Morton, looks back at the predictions we made and provides more information on how these trends have evolved in the past year.
2023-06-1312 minOn The Same Landing PageKeywords: Using The News To Get Charity ViewsThe news is a constant source of information for the general public and as news stories shine a light on different topics, charities are able to benefit from the increased awareness of the issues they are trying to solve. In this episode of On the Same Landing Page our head of advertising, Astra Newton, talks about how our different charity guests have used the news to promote their cause and increase donations for their beneficiaries.
Websites:
Web Presence Website: https://webpresence.digital/charity-ads/
Play It Forward Website: https://play-itforward.org/
Rainforest UK Website: https://www...2023-04-2011 minOn The Same Landing PageE17: TEDx Speaker Jo Roberts Explains How Partnerships & People Are Critical To Thrive As A Medium-sized CharityIn an increasingly digital world, we often forget the benefits that spending time in nature can provide us, The Wilderness Foundation is working hard to combat the effects that spending too much time online is having on our culture.
In this episode of On The Same Landing Page, we speak to Jo Roberts, CEO of The Wilderness Foundation as she explains how successful partnerships and building a strong brand have helped to increase their number of beneficiaries from 3,000 to 8,000 in just 5 years. With a history of successful campaigns and programs, Jo is a real leader in the...2023-04-1145 minOn The Same Landing PageE16:Fundraising, Transparency and Action for Children with Katie CartwrightTransparency has become a buzzword in the non-profit sector, with donors and stakeholders demanding more openness and accountability from organizations. But what does transparency really mean, and how can charities effectively communicate their impact and financials to their supporters? In this episode of On The Same Landing Page, we speak with Katie Cartwright, the head of regional fundraising at Action For Children about the importance of transparency, storytelling and targeting your audience on the right platforms when it comes to raising funds for charitable causes.
Web Presence Charity Ad Grants Service: https://webpresence.digital/charity-ads-agency/
...2023-03-0953 minOn The Same Landing PageE15: Storytelling, Data and Depleting Mental Health in Charities With Emily CherryGet ready to be inspired as we sit down with Emily Cherry, a powerhouse in the charity sector. With two decades of experience under her belt, Emily is the CEO of Bikeability, the Chair of The Breck Foundation, and a trustee at My Black Dog. In this episode of "On The Same Landing Page," she reveals how she has overcome challenges and driven success in the world of charity through innovative data-driven decision-making. If you're looking for practical advice and insightful anecdotes from a leader who has truly made a difference, then you won't want to miss this episode.2023-02-2043 minOn The Same Landing PageE14: Deforested Future: The Consequences of Ignoring Indigenous RightsIn this episode of On The Same Landing Page, we speak to Louise Cordery from Rainforest Foundation UK about the impacts of worldwide deforestation, not just on the planet, but on the inhabitants of the forests who are being displaced.
Rainforest Foundation UK Website: https://www.rainforestfoundationuk.org/
Rainforest Foundation UK Social Media Channels:
Twitter - https://twitter.com/RFUK
Instagram - https://www.instagram.com/rainforestfoundationuk/
Facebook: https://www.facebook.com/rainforestfoundationuk2023-02-0943 minOn The Same Landing PageE13: How Non-Profits Can Use Branded Entertainment To Meet Their GoalsIn this episode of On The Same Landing Page, we speak to Jamar Jones, author, public speaker, hip-hop artist and owner of Foureva Media. Jamar walks us through how non-profits can spread their message through branded entertainment and use podcasting to increase their organisation's reach.
Change Your Circle, Change Your Life: https://a.co/d/08zgwGM2023-01-3057 minOn The Same Landing PageWeb Presence's Key Words from 2022 Part 2In this episode of On The Same Landing Page, we take a look at which marketing technique is most popular amongst all of the guests we had in 2022.
Our Marketing Manger, Jason Morton goes into detail about how this tool can help your business to succeed in the digital marketing industry.2023-01-2006 minOn The Same Landing PageWeb Presence's Key Words from 2022 Part 1In this episode of On The Same Landing Page, we take a look back at the best moments from our 2022 podcast episodes. Throughout the year, we had the opportunity to speak with a diverse group of experts in the fields of branding, charity leadership, and marketing. Our guests shared their valuable insights and experiences on digital marketing, as well as their strategies for navigating the ever-changing business landscape.
We kicked off the year with a discussion with our own Director, Paul Kutschmarski about navigating uncertainty in your marketing strategy and finished it with an in-depth conversation about...2023-01-1006 minOn The Same Landing PageE12:Charity Marketing Challenges: Fundraising, Finding Your Niche and Dealing With SetbacksIn this episode of On the Same Landing Page, we speak with Jake Criswick, CEO of Play it Forward, a charity providing education and health activities for young people in Southern Zambia. Jake discusses the amazing work his charity is doing, the challenges that charities are facing and how to find your place in a very crowded industry.
See if your charity is eligible for Google Ad Grants: https://webpresence.digital/charity-ads-agency/ 2022-12-0949 minOn The Same Landing PageE11: Fundraising, Awareness and Recruitment - Using Google Ad Grants to Help Your Charity Go FAR£105,000 in Google Ad Grants is available right now for Charities and Non-Profits to advertise via Google. Sound too good to be true? In the episode, we break down the application process, the running and the results of Google Ad Grants and what they could do for your charity or non-profit.
If you have any questions or want to find out more, contact us via our website https://webpresence.digital/charity-ads-agency/2022-11-2819 minOn The Same Landing PageE10: Slowing Down Your Marketing Strategy To Speed Up ResultsIn this episode of On the Same Landing Page, we speak with Anna Holloway, account manager at Fluid Communications about her experience working with multiple clients and encouraging them to slow down and refocus on their core values and goals before moving forward with their marketing strategy. It can be easy to get caught up in the fast-paced world of marketing and it is beneficial to have the help of an expert team to help you re-evaluate the best strategy to optimise your return on investment in marketing.
Read The Transcript On Our Website: https://webpresence.digital...2022-09-2143 minOn The Same Landing PageE9: Personality, Performance and Promotions... How People Are at The Heart of MarketingWe are Web Presence: A Inbound Marketing agency based in Macclesfield helping customers from B2B and B2C backgrounds to reach their goals.
In this episode we are joined by Britt Mulder, Digital and Marketing Manger at Eatron, as she lets us into the tips and tricks that she has picked up throughout her short, yet wildly successful career in marketing. As a self-taught marketeer, Britt has been exposed to every element of marketing from ad design and content creation all the way to strategising whole campaigns.2022-09-0544 minOn The Same Landing PageE8: How To Make Your Marketing Strategy Recession-ProofIn this episode of On The Same Landing Page, Patrick McGovern joins us to talk about making your marketing strategy recession-proof, top vs. bottom of the funnel marketing and how becoming a specialist in your area could benefit you in the future. With a plethora of knowledge from years in the marketing industry, Patrick provides real insights and detailed solutions to a lot of problems in current marketing culture.2022-08-0344 minOn The Same Landing PageFace-to-Face vs. Digital Events: Why is Face-to-Face Making A Comeback?We're Web Presence; an Inbound Marketing agency based in Macclesfield running PPC ads for a variety of clients from B2B and B2C backgrounds.
Riley Soley covers two roles as both a Marketing and Media Executive and the EDI Officer at Esports Insider. Riley comes on the podcast to discuss the massive steps forward that have been made in the E Sports industry, not only around having more women in the industry but also catering to people with additional needs.
What could you learn from listening to this conversation?2022-07-1241 min
On The Same Landing PageOn The Same Landing Page - Episode 6 - To Brand or Not To Brand?We're Web Presence; an Inbound Marketing agency based in Macclesfield running PPC ads for a variety of clients from B2B and B2C backgrounds.
In this episode, we speak to Fractional CMO Vanessa Bolosier about whether branding or performance marketing is the more powerful path for businesses looking to grow and how they can be used in tandem for the best results.2022-05-3054 minOn The Same Landing PageOn The Same Landing Page - Episode 5 - The Rise and Rise of CPCWe're Web Presence; an Inbound Marketing agency based in Macclesfield running PPC ads for a variety of clients from B2B and B2C backgrounds.
On this episode, Astra Newton (Head of Advertising) is asked what Businesses can do to manage rising cost per click in paid search advertising and paid social.
Find out some of the tricks of the trade you can use for your ads accounts or speak to us for a review of your PPC accounts.2022-05-2440 minOn The Same Landing PageOn The Same Landing Page - Episode 4. Working with an AgencyWe're Web Presence; an inbound marketing agency running PPC ads for a variety of clients from B2B and B2C backgrounds. This time, we shake things up a little bit and our Head of Advertising interviews our Marketing Manager about inbound marketing.2022-04-1424 minOn The Same Landing PageOn The Same Landing Page - Episode 3 - A Directors Perspective; How to Make PPC Work.We're Web Presence; an inbound marketing agency running PPC ads for a variety of clients from B2B and B2C backgrounds. This time, we speak to Adrian Spencer, Director of Handbury Wedding Barns about his journey with PPC and how it helped to evolve his business, even through the pandemic.2022-02-1838 minOn The Same Landing PageOn The Same Landing Page - Episode 2 - Marketing Trends for 2022 with Sarah LathamWhat do a cup of coffee and a video marketing campaign have in common? All that and more in episode 2 as we discuss what 2022 holds for marketeers and businesses.
This week we speak to Sarah Latham from Eleven Marketing about the new fangled trends we can expect to see in 2022 and how they might affect the charity and public sectors in which Sarah works!
Sources:https://blog.visitorqueue.com/52-marketing-stats-you-need-to-know-for-2022/#:~:text=By%202022%20over%2080%25%20of,as%20a%20content%20marketing%20tool.2022-01-1831 min
On The Same Landing PagePilot Episode - Web Presence PodcastWe're Web Presence; a rag-tag bunch of marketeers based in the sleepy little market town of Macclesfield - but we’re not sleeping behind the wheel, quite the opposite, we’re driving businesses towards stronger marketing practices, better KPI’s and increased revenue with our inbound approach.
This podcast was born out of our own marketing activities needing a revamp and we thought that sharing our approach, ideas and analogies with the world would help us to connect with other marketeers, broaden our network and ultimately get us out there in the big wide world...2021-12-2032 min