Paul Mosenson - Podcast Details

Shows

Digital @ Scale From 1984 to AI: Transforming Marketing Strategies with Paul MosensonIn this episode, Bradley Taylor hosts Paul Mosenson, a seasoned marketing veteran and founder of New Spark Media Group, for a deep dive into the evolution of marketing over the last 35 years and the emerging role of AI and GPTs in modern business strategies. Paul shares a journey from the simplicity of advertising in 1984, with limited channels, to the complexity and dynamism of today's digital landscape. He reflects on the consistent fundamentals of marketing despite technological advancements, emphasizing target marketing and the significance of message resonance with the audience. The discussion navigates through the history of internet evolution, touching...

2024-05-081h 13

Fix the Convince- Marketing Optimization Optimizing the sales funnel from clue to closeA recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. See the webinar here

2023-05-0354 min

Fix the Convince- Marketing Optimization The Power of Social Proof: How Video Testimonials Can Boost Your SalesA talk with Dan Lievens of Share.one, a robust video testimonial firm. We talk about the power of video testimonials that drive more leads and sales. There's a right way to do video testimonials, so a compelling listen. Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn State University, Dan went on to leverage his expertise in technology, business, and marketing while building Philadelphia's first co-working space. There, startups have achieved next-level success through tailored solutions based on distinct mar...

2023-04-1329 min

Fix the Convince- Marketing Optimization Compelling, shocking, video creation that worksStep out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.

2023-03-1531 min

Fix the Convince- Marketing Optimization Account-Based Marketing & B2B Strategy DiscussionAccount-based marketing has been with us a few years, but it does have many definitions and processes. What is it? How it's done? What the strategy and tactics are? Is it a marketing or sales tactic? Or both. My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brands in markets from semiconductors to airport logistics systems. He has built Napier from a small 7-person boutique agency into an organization app...

2023-02-0533 min

Fix the Convince- Marketing Optimization A discussion on email messages that engage and sellA conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.

2023-01-2722 min

Fix the Convince- Marketing Optimization Finding Clues That Your Prospects Have Needs with Lead MagnetsWe discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues

2022-12-1826 min

Fix the Convince- Marketing Optimization A Recap of the new book: The Revenue Zone, with Tom BurtonToday a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is als...

2022-09-2741 min

Fix the Convince- Marketing Optimization Conversion Rate Optimization. The Strategy. The Keys.Conversion Rate Optimization. Understand it. The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities. Close more deals. And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates. Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important. I'm...

2022-05-2740 min

Fix the Convince- Marketing Optimization Optimizing Your Message; Generate More LeadsGet your message clear. Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening. Getting your message strategy right is not easy! Of course think of your audience. Their needs. You sell solutions! Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales. Have a cup of coffee, and engage wth us.

2022-05-0746 min

Fix the Convince- Marketing Optimization The strategic and technical side of cold email deployment for outbound marketingFolks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly! My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint. That means new domain setup, host DNS record setup, list verification, spam management and more. I am Paul Mosenson, Lead Generator and Fractional CMO, found...

2022-03-2537 min

Fix the Convince- Marketing Optimization A Podcast about Marketing Podcasts. How and WhyHave a podcast. Want to do one? There's a number of benefits to hosting a podcast or being a guest on them. Thought leadership. Sharing on social and email. Building trust of course due to your insights. Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies. We have engaging conversion on podcast strategy and marketing them. Give a listen!

2021-08-2823 min

Ops Cast EP 19 - The View of Marketing Ops from the CMO’s perspective w/ Paul MosensonText us your thoughts on the episode or the show!In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytical.Recorded live on July 29, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsS...

2021-07-3040 min

Fix the Convince- Marketing Optimization The Importance of Data Management in Revenue GrowthKnow how to interpret data and make it work for revenue growth? It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth. It's about data storytelling. My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal C...

2021-07-0136 min

Fix the Convince- Marketing Optimization A Discussion about Revenue Ops, and how ths role contrbutes to business growthWith the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc. What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan? The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Fre...

2021-05-2438 min

Fix the Convince- Marketing Optimization Programmatic Display Advertising. Strategy-Tactics-ResultsOnline display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers. And it can be measured and optimized for performance. My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine. She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement. listen and get insights.

2021-05-1941 min

Fix the Convince- Marketing Optimization How the right words and messages drive increased conversions. Trust!Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase. Words and style contribute to your brand, and build trust. Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging. Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years. She has worked with hundreds of businesses, and built a lo...

2021-04-2434 min

Fix the Convince- Marketing Optimization Your Revenue Growth Team. How Marketing & Sales Drive Revenue TogetherPaul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective. His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly. Only 12 minutes, but think about the message.

2021-04-2211 min

Fix the Convince- Marketing Optimization The Importance of Customer Lifetime Value (CLV) metricsCLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI! Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization. We discuss these key metrics, and how to optimize them for revenue growth. Wll has his own podcast, found on his website, CustomersWhoClick. Take a listen, especially if you're eCommerce or SaaS.

2021-04-0324 min

Fix the Convince- Marketing Optimization Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2BYou have tech. You have data. Know what you're doing with it? Do you have the right tools? Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor. That's what I discuss with Dan McGaw, Founder of McGaw.io, an national consultancy on marketing tech and data optimization and analytics. Making the numbers work to provide insights on growth opportunities is what our podcast is about. Listen up! Dan McGaw is an award-winning serial entrepreneur, marketer, and speaker. He is the Founder and CEO...

2020-12-2240 min

Fix the Convince- Marketing Optimization Lead Nurturing Content Strategy with Marketing AutomationLead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it. There's a process here, and it's discussed with Genoo founder Kim Albee. Genoo is a low-cost but robust marketing automation platform that integrates with WordPress. As always it's not the tool, it's the strategy. How to convince prospects with email messaging. Kim is the founder and President of Genoo, which leads the field in inbox deliverability across the email service providing industry. She i...

2020-11-0646 min

Fix the Convince- Marketing Optimization Content Syndication: Driving Targeted Leads Across the Web.Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories. For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform. I'm Paul Mosenson, the h...

2020-10-1658 min

Fix the Convince- Marketing Optimization eCommerce Business Strategies: Revenue Lift or Shift?Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more! Customer experience of course. Loyalty. What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift. My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world. We talk about all about high level eCommerce strategies, and what makes people take action on your website. It's all about convincing of course. But listen to our compelling conversation! Gigi...

2020-10-0948 min

Fix the Convince- Marketing Optimization Website Revenue Optimization for B2B. More than Conversion Optimization!We're all looking to generate more revenue from our website. A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel. Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers. Learn about this compelling process of website revenue optimization. It's an insightful (and a little technical) conversation. Arun is a engineer who fell in love with data-driven marketing and together with his team has...

2020-09-1946 min

Fix the Convince- Marketing Optimization Why and How a Fractional CMO can Grow Your Business & RevenueIf you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level. With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire. For this podcast, it's one Fractional CMO (me) to another. The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of...

2020-09-0445 min

Fix the Convince- Marketing Optimization Content Curation & Content Sharing Strategy. For Marketing. For Sales. For LeadsUpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects. Content engages, content educates, content build brand, content generates leads. I speak with Scott Rogerson, CEO of UpContent. This engaging conversation is all about sharing content with prospects; what forms of content, the strategies, and the approaches that can lead to potential leads into your funnel. Learn about content sharing strategy and the benefits of doing so. Prior to founding UpContent, Scott ran a marketing agency, raised and ran a middle-market private equity fund, and spent over five...

2020-08-2137 min

Fix the Convince- Marketing Optimization Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh. My guest is Peter Mahoney. Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI optimization. Together we talk about managing campaign ROI and how to optimize total spend for the best performance. Peter has more than 30 years of experience as a m...

2020-08-0835 min

Fix the Convince- Marketing Optimization Know what a Sending Platform Is? Engage with Prospects with Automated Direct MailThat's right. Direct Mail as part of a nurture or ABM campaign. Send postcards, e-gifts, mugs, etc as part of your B2B marketing campaigns. How? With Sendoso. Today's discussion is with the CMO of Sendoso, Dan Frohnen. A great podcast. Dan isn’t your typical tech marketer. Before starting work in B2B SaaS, he spent 10 years in Music Publishing selling hard goods to retail. He’s knows how to do fax marketing and direct mail, in addition to modern tactics. He know put all of this knowledge to use as the CMO of Sendoso, a...

2020-08-0131 min

Fix the Convince- Marketing Optimization Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.Today I’m the guest! It’s an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn. I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all contribute to getting your company on the Short List, by obtaining the almighty lead that can turn into a customer. I'm Paul Mo...

2020-07-2418 min

Fix the Convince- Marketing Optimization Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast). Cable, Streaming, On-demand, Hulu, Advanced, OTT. Where does one start? I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At...

2020-06-1438 min

Fix the Convince- Marketing Optimization App Marketing Strategies. What You Need to Know to Grow Your App.Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and growing one, you need to listen. Convincing people to download and most importantly, stay with your app, is critical. My guest is Fouad Saeidi is the founder & CEO of App Growth Network – A global product marketing Agency for Apps HQ in Vancouver Canada. He has worked on 200+ mobile apps in his...

2020-06-0441 min

Fix the Convince- Marketing Optimization Revenue Enablement and Marketing Accountability. What You Need to Know Now.Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer’s journey; aligning Marketing, Sales & Service. It's the essense of marketing/sales alignment and optimizing the buyer's journey. It's what I do at NuSpark Consulting, and also our guest! Learn about key concepts that can significantly improve ROI by convincing buyers through the journey the right way. My guest is Stephen Diorio, of the Revenue Enablement Institute. He's an established authority on go-to-market innovation with 30 years-experience helping hundreds of sales and marketi...

2020-05-2842 min

Fix the Convince- Marketing Optimization Intent Data in B2B Marketing. Target Companies Most Interested in You.Considering using Intent data as part of your B2B targeting strategy? Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight about their interests, and from this indicate potential ‘intent’ to take an action. It's all about sending convincing messages to prospects in the market. Bombora is the leading intent data provider out there, and thus the topic of the podcast. My guest is Kate Athmer, Sr. Director of Growth Marketing and Sales Development at Bombora. She’s responsible for educating prospects on the many ways Intent data can improve the ROI...

2020-05-2041 min

Fix the Convince- Marketing Optimization Marketing Technology strategies. How does your firm's Martech stack up?Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest trends and also what's coming down the pike? My guest, Scott Brinker, tries to put marketing technology into perspective with my delightful conversation. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He also serves a...

2020-05-1531 min

Fix the Convince- Marketing Optimization An Overview of Sales Enablement Tools and How They Help Grow SalesIf you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need. Imagine giving them custom content and a more interactive and personalized presentation customized to the buyer's needs. It's a great way to Fix The Convince. Today we talk about Sales Enablement with my guest: Tom Pisello. Tom is well known as the ROI guy. He is currently the Chief Evangelist for Mediafly and the founder of the Evolved Selling Institute. Prior to this, he founded value selling and marketing firm Alinean, merging with Mediafly two y...

2020-05-0833 min

Evolvers 46: Proactively Reshaping your Marketing Strategy in Uncertain Times - w/ Paul Mosenson (Marketing Consultant)Uncertainty can create opportunities. Those that are able to use this time to self-examine and reinvent their offering, positioning, marketing and sales approach could be the new winners. In this interview with experienced marketing consultant and podcaster Paul Mosenson we explore what you should do now to evaluate your approach and capture this unique opportunity. https://www.linkedin.com/in/pmosenson/ #b2b #marketing #leadgen #remoteselling #digitalselling #salesenablement #valueselling #valuemessaging #valuemarketing #ecommerce

2020-05-0734 min

Fix the Convince- Marketing Optimization How to Maximize ROI & Revenue Generation with Marketing Mix ModelingLearn the concept of MMM, or Marketing Mix Modeling. Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long term revenue growth. It’s a characterized as a statistical modelling that seeks to identify the relationship between your marketing spend in each individual channel, online and physical. This interesting topic is presented by my guest Christine Crandell. She is President of New Business Strategies, a B2B customer experience and strategy consulting firm. She is a recognized expert in customer experience transformation, strategy and gro...

2020-05-0238 min

Fix the Convince- Marketing Optimization Getting the Most out of your Marketing Automation Platform to Build More RevenueIf you're B2B and have marketing automation, how do you know you're managing it and optimizing the platform correctly? It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes. I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI. And I'm Paul Mosenson, the host of Fix the Convince and Fo...

2020-04-2435 min

Fix the Convince- Marketing Optimization Email Marketing and Sales Automation; Driving Engagement via EmailEmail marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there. One of particular interest is AutoKlose, offering a low-cost sales automation and email management platform coupled with a robust B2B database. CEO of AutoKlose, Shawn Finder, joins me to discuss some of the best practices of email deployment and messaging strategies, as well as how to avoid getting caught in spam. It's a powerful listen. Shawn Finder is a former semi-professional tennis player gone entrepreneur. At age 24, Shawn started importing packaging from Asi...

2020-04-1829 min

Fix the Convince- Marketing Optimization Is It Time to Rebrand? Setting the Stage for a New Brand Story.Branding. Is it time to assess your brand story? How customers & prospects experience your firm? If you find that you're falling behind competitors, or your audience's buying needs have changed, or you're just generating less leads and revenue over time, then yes it may be time. Join me, and Gerry Lantz, founder of StoriesThatWork, as we discuss these issues and the steps it takes to begin the rebrand, or create a new brand story that resonates in today's and tomorrow's environment. Gerry Lantz is a branding expert, marketing strategist, and content developer—a bit of a t...

2020-04-0330 min

Fix the Convince- Marketing Optimization Utilizing AI to retarget high value customers effectively for increased revenueA discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It's using data to match buyer trends with products they wil most likely buy. It's really interesting. And it's part of the Convining process. My guest is Jerry Abiog is a Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to: Execute data-driven omni-channel campaigns Monetize their data to find lookalike customers on Fac...

2020-04-0229 min

Fix the Convince- Marketing Optimization March 2020: Maybe the time is right to assess your value proposition and message to buyers.I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. It’s Ok to be anxious. But, also a time to reflect on business. How to maintain an edge? Do we keep branding? How to stay in front of prospects and clients. What are my expectations to myself, my employees, my customers, and my business? This is a marketing optimization podcast. And my message is Fix the Convince. And perhaps in the coming days and weeks it might be the right t...

2020-03-2806 min

Fix the Convince- Marketing Optimization Don't Neglect Your Database; A Database Marketing OverviewIf you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads? My guest today is one of the most influential B2B marketers in the country, Ruth Stevens. Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices. Ruth Stevens consults on customer acquisition and retention, specializing in business-to-business markets. She also teaches marketing at bus...

2020-03-2132 min

Fix the Convince- Marketing Optimization Buyer Persona Research. How Every Marketing Campaign Needs to Begin.Do you know who your customers are and why they need your product or service? Their challenges, pain points, and how they choose solutions? What questions they ask via the journey? This information is all essential in order to build a robust content-driven lead generation plan. That's why you need Buyer Persona Research. Listen to a great discussion on buyer persona strategy. My guest is Carolyn Frith, of CarolynFrithMarketing Carolyn Frith has spent decades in leadership roles in both consumer and B2B marketing. Over the last ten years, she has been heavily involved in content...

2020-03-1928 min

Fix the Convince- Marketing Optimization Content Marketing Strategies for B2B Firms. Building Trust Generates Leads.Content marketing strategy. If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and we discuss the high level strategy of planning and implementing content that builds trust. Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers and convince customers to stay with personas and persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies t...

2020-03-1332 min

Fix the Convince- Marketing Optimization Lead Captured. Now What? Lead Qualification 101.When leads are captured on a website or landing page via content, what happens next? How do you qualifiy them as actual potential sales-ready leads? Inside sales versus lead nurturing? Or both. Listen to this insightful discussion on the process of lead qualification best practices. My guests are the founders of 3D2B, a global outsourced inside sales/lead qualification provider for companies in the high tech B2B arena. Jeff Kalter is the CEO and co-founder and has been in the high tech marketing/sales industry for over 25 years. Sabrina Farraiolli is the VP of sales and...

2020-03-0640 min

Fix the Convince- Marketing Optimization Customer Data Platforms (CDP). What, Why, How. An Overview of the Benefits.I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy. Do you know what a CDP is? A customer data platform is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. My guest, David Raab, explains how CDPs work, and the strategy behind how companies can benefit from utilizing it properly to generate increased customer engagement and sales.

2020-02-2834 min

Fix the Convince- Marketing Optimization LinkedIn Content Strategy for both Sales and Marketing teamsI'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy. Today we talk LinkedIn content strategy and how sales and marketing need to align to optimize the channel successfully. My guest is Brynne Tillman, a national social selling leader and CEO of Social Sales Link. Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales...

2020-02-2738 min

Fix the Convince- Marketing Optimization An Intro to the Benefits of Conversion Rate Optimization on Your WebsiteIt's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Deb Cinkus. Deb Cinkus is the founder & CEO of Polished Geek, a boutique digital marketing and web development agency headquartered in North Carolina since 2009. Deb and her team at Polished Geek help clients improve their website and marketing ROI with strategic consulting and expert implementation services in marketing automation, website personalization and Conversion Rate Optimization. Deb is a CXL Institute Certified Optimizer, a credential awarded to those who successfully complete the CRO industry’s most rigorous training and certification program for Conversion Rate Opt...

2020-02-2243 min

Fix the Convince- Marketing Optimization SEO (Search Engine Optimization); A Strategic & Tactical Overview for Business ExecutivesIt's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Donna Duncan. Donna is a long-time SEO strategist and consultant. Her website is B-SeenOnTop.com. She's a national thought leader and has been published across a variety of marketing journals. Today we discuss SEO strategy from a high level view, best practices for keyword ranking, and how to generate more leads and conversions with targeted organic traffic from search engines.

2020-02-1432 min

Fix the Convince- Marketing Optimization Fix the Convince. What is it for Marketers? An Overview of the Convince ProcessPaul Mosenson, Founder of NuSpark Consulting, a Marketing Consultancy and Fractional CMO firm, introduces the concept of Fix the Convince, and gives a high level overview of what the Convincing process is, and why optimizing the convince, or marketing process, is critical for B2B revenue and sales growth.

2020-02-0922 min

Fix the Convince- Marketing Optimization Website Design Tips for Better Lead GenerationToday’s guest is Cathy Larkin. She’s the owner of Keep It Simple Web Design. She formerly was an accomplished social media coach on Twitter marketing strategy. Now she helps small businesses by writing and designing websites with an eye on lead generation. Listen to many tips in how to build or optimize a website to engage prospects better and drive increased conversion rates.

2020-01-2940 min