Shows
The Unofficial Shopify PodcastHow a Twitter Account Became a Thriving Shopify Brand“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.”David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain.But then people started following. They started asking for stickers. And suddenly, David found himself running an e-commerce brand. What began as a hobby turned into a business selling apparel, getting into retail stores lik...2025-02-1847 min
The Unofficial Shopify PodcastReinventing Oral Care: The Slate Flosser StoryIn this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more.But flossing is just the beginning. This episode dives into their journey through a $194K Kickstarter campaign, battling knockoffs on Amazon, and scaling a Shopify store with sustainability and innovation at its core.Brynn reveals the challenges and triumphs of creating a physical product, why subscription models ar...2025-02-1142 min
The Unofficial Shopify PodcastBuilding Frizz + Co: Haircare, Shopify, and CommunityBuilding Frizz + Co: Haircare, Shopify, and CommunityDaphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real.What You’ll Learn in This Episode:Why Daphne left accounting to launch Frizz + Co.How her personal hair struggles inspired a hero product.The scrappy marketing tactics that worked (and the ones that didn’t).How in-person events became her secret growth weapon.Lessons from bootstrap...2025-02-0446 min
The Unofficial Shopify PodcastWhy Shopify’s Planet App is Good for Business (and the Earth)“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.”Discover how Shopify Planet helps merchants make a positive environmental impact while boosting customer trust and conversions. David Vranicar, Shopify’s sustainability operations lead, explains how this innovative app enables carbon-neutral shipping with zero hassle. Learn how it works, why it benefits your business, and what it means for your customers.Show LinksShopify Planet: https://apps.shopify.com/planetReach out to the Planet team: planet [at] shopify.comSpon...2025-01-2847 min
The Unofficial Shopify PodcastMontana Knife Company: American-Made Knife EmpireWhat if your side hustle turned into an 8-figure brand selling out every week?Also on YouTube: https://youtu.be/DxGxZ20rfQIMontana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.Episode Highlights:Why MKC chose Shopify as their platform and how it drives their success.The secrets behind MKC’s 120+ consecutive weekly product sellouts.How owning your email list can outshine ad spend.Building a thriving dire...2025-01-2149 min
The Unofficial Shopify PodcastGrowing a Supps Brand to $70M in 2.5 YearsDevyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.LinksPeopleDevyn MerklinDr. Blake LivingoodEzra FirestoneRandall PitchRussell BrunsonBrandsHooniganLivingood DailyOffsetSmart MarketerAppsPrintfulViralSweepToolsKajabiClickFunnelsServicesFlippaEmpire FlippersBuyBizSellThe XScaleSponsorsZipifyCleverificBoost Filter & SearchHelp the...2025-01-1451 min
The Unofficial Shopify PodcastAvoiding CRO myths“Look, if you redesign your grocery store and I can’t find the chicken or checkout clerk I like, I’m shopping somewhere else.”How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It’s all about clarity, problem-solving, and delivering customer value—no gimmicks, just real results. This episode is packed with actionable insights to transform your Shopify store into a revenue machine.LinksOliver KenyonOliver's ConversionWi...2025-01-0745 min
The Unofficial Shopify PodcastHow This Athlete Built a $10M Sock Brand"I wanted to create a product that could be the yoga pant for the foot."Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious...2024-12-3143 min
The Unofficial Shopify PodcastWhy Mizzen+Main’s $100M Founder Left to Build a Baby MonitorKevin Lavelle’s got a knack for big ideas and starting fresh. First, he took on menswear with Mizzen+Main, bringing performance fabric to dress shirts and making them a hit with pro athletes and office rebels alike. Now he’s back with something new—a baby monitor. Yep, from dress shirts to baby tech. In this episode, he breaks down the whole journey: the wild beginnings, early mistakes, and how he built a brand from scratch, twice. It’s a sharp take on the wins, the losses, and why some ideas just stick around until you finally make them hap...2024-12-2449 min
The Unofficial Shopify PodcastTurning Scratched Lenses into 8 Figures“We’re doing about 1,500 pairs a day… we’re gonna hit eight figures this year, probably next year for sure.”You know that favorite pair of sunglasses you can’t throw away? Brandon Dill turned that frustration into an 8-figure business. He’s the founder of Fuse Lenses, a brand built on bringing those scratched shades back to life.In this episode, we trace Brandon’s journey from side hustle to scaling a manufacturing business, built on curiosity, ingenuity, and a lot of hustle. But it’s not all smooth sailing—Brandon dives into the realities of cash fl...2024-12-1743 min
The Unofficial Shopify PodcastShopify’s New Customer AccountsTired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new customer account extensions, designed to simplify logins, reduce support headaches, and make online shopping enjoyable again. It’s a step forward for UX that proves e-commerce should be easy for everyone.LinksGet all the info on what's new: Shopify Editions Winter ’25More people & links:Patrick Millegan (Senior Product Lead, Shopify)Kurt Elster (Host, The Unofficial Shopify Podcast)Keap AthleticsCleverificShopify FlowSufioUproShop PayHydrogenSponsorsZipifyCleverificOmnisendHelp...2024-12-1143 min
The Unofficial Shopify PodcastSmart Marketer Live RecapMindset, AI, and ghost hunting— Smart Marketer Live wasn’t your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success.SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our...2024-12-1043 min
The Unofficial Shopify PodcastBuilding a Successful Shopify App & CommunityHarshdeep Singh Hura didn’t just stumble into the Shopify partner community—he helped build it. In this episode, we meet the first-ever recipient of the Shopify Community Award, whose open-source projects now power nearly 8% of the app ecosystem.Harshdeep shares his 10-year journey, from hacking together iOS apps as a teenager to leading a full-service Shopify agency, and ultimately shifting his focus to empowering developers and merchants alike. We delve into the art of app development—where solving real problems beats engineering perfection—and explore how community, open-source contributions, and a touch of humor shaped Harshdeep’s path. Al...2024-12-0345 min
Linus på baslinjen podcastNext Gen på Baslinjen: Knut Andersch & Paul HjortelandNext Gen på Baslinjen är tillbaka! Succéserien från i fjol där vi träffar några av våra mest lovande juniorer är här igen. Den här gången som en hybrid där vi även blickat över gränsen och involverar Norge också.Vi träffar i det här avsnittet Knut Andersch från Sverige och Paul Hjorteland från Norge. Båda födda 2009 och tillhör toppen av sina åldersklasser i sina respektive länder. Vi tar reda på hur de började spela tennis, vilka deras största upplevel...2024-11-291h 05
The Unofficial Shopify Podcast10,000 UX Audits Later: How Oddit Boosts Shopify Sales (Without Data or Meetings)What if you could boost your Shopify sales without relying on data or endless meetings? Oddit's unconventional approach has turned heads—stripping away feedback loops, simplifying designs, and focusing on clarity above all else. Oddit co-founder Shaun Brandt joins to share his experience delivering over 10,000 UX audits, helping brands increase conversions by fixing the basics.🎯 Episode Highlights:Why Oddit doesn’t rely on data for UX audits and what makes their approach work.The most common mistakes Shopify stores make with navigation and communication.How Shaun’s team has optimized over 10,000 stores using clear, actionable design improveme...2024-11-2648 min
The Unofficial Shopify PodcastFrom $800K to $26M: Depesh Mandalia’s Facebook Ads Story“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That’s exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that’s managed over $100 million in client revenue. Depesh doesn’t hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.We dig into w...2024-11-1945 min
The Unofficial Shopify PodcastThe Black Friday Email Guide for Real-World Brands“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straight...2024-11-1246 min
The Unofficial Shopify PodcastHow Downpay Solves Payment Challenges | The Unofficial Shopify Podcast"I can't stop talking about partial payment, apparently." – Diana BirsanCo-founder of Downpay and former Shopify Product Manager, Diana Birsan, joins us to break down how she built Downpay, the app that lets merchants offer partial payments for pre-orders, custom-made products, and more. It’s a potential game-changer for stores with long lead times and high-ticket items. Diana shares how she made the leap from a stable gig at Shopify to starting her own thing. Want to know how partial payments could boost your sales? This episode has the answers.LinksDownpayFollow Diana Birsan on L...2024-11-0541 min
The Unofficial Shopify PodcastHow Shopify Built a Financial Hub to Empower Entrepreneurs“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”We chat with Vikram Anreddy, Head of Product for Finance at Shopify, about how Shopify is making money management way easier for merchants. Taxes, loans, cash flow—it’s all getting simplified with Shopify Finance, a one-stop shop for all your business finances. Vikram walks us through how this whole idea came about, what problems they’re solving, and what’s next. If managing your money has ever made you want to pull your hair out, this one’s for you. Plus, who k...2024-10-2942 min
Bibliotekspodden Solen86. Paul Auster"Att söka efter sig själv och hitta en främling". Så beskriver Maja resultatet när man som läsare - eller huvudperson - försöker lösa gåtor och reda i de frågor kring identitet och sanning som är så betydelsefulla i Paul Austers författarskap. Så inte minst i New York-trilogin, som är det verk av den amerikanska författaren som Solen pratar mest om denna gång. Paul Auster föddes 1947 och dog i april 2024, och hans författarskap blev stilbildande på 90-talet med sin postmoderna stil där allting flyter - ont och gott, jag och...2024-10-291h 01Bibliotekspodden Solen86. Paul Auster"Att söka efter sig själv och hitta en främling". Så beskriver Maja resultatet när man som läsare - eller huvudperson - försöker lösa gåtor och reda i de frågor kring identitet och sanning som är så betydelsefulla i Paul Austers författarskap. Så inte minst i New York-trilogin, som är det verk av den amerikanska författaren som Solen pratar mest om denna gång. Paul Auster föddes 1947 och dog i april 2024, och hans författarskap blev stilbildande på 90-talet med sin postmoderna stil där allting flyter - ont och gott, jag och...2024-10-291h 01
The Unofficial Shopify PodcastTikTok Shop Made This Stationary Store Go Viral“Most brands just send out samples and then it’s done. We go the extra mile that 99% of brands do not do.”Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. The conversation with Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquir...2024-10-2244 min
The Unofficial Shopify PodcastPR Strategy for Shopify Stores“PR is the highest leverage activity, and we’re not taught that because it’s easier to just create a reel and hope it goes viral.”In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn’t take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the...2024-10-1543 min
The Unofficial Shopify PodcastSHOP CAMPAIGNS: Deep DiveAlso available on YouTube: https://youtu.be/djnSFyBsB7MWe explore Shopify’s latest updates to simplify customer acquisition through its Shop Campaigns tool.Host Kurt Elster talks with Shopify's Andrius Baranauskas, Product Director for Shop Campaigns, Shopify's not-so-secret weapon for getting new customers on autopilot.Later, Nathan Onesian, Director of Ecommerce from melin, and Nick Daniels, Senior Ecommerce Manager, from OluKai spill how Shop Campaigns turned into their secret weapon for scaling fast.Key Takeaways:What is Shop Campaigns and how it simplifies customer acquisitionThe power of Shop Cash to...2024-10-0850 min
The Unofficial Shopify PodcastMeet $100M+ Chubbies Co-Founder Kyle Hency“I’m a builder. I want to be building a team, building an exceptional product, and competing every day.”Kyle Hency had a simple goal: create a brand that speaks authentically to men like him. What started as a fun idea among friends quickly grew into Chubbies, a $100M+ brand known for its short shorts and unapologetic personality. In this episode, Kyle reflects on the early days of experimenting with marketing, the challenges of scaling, and the unexpected lessons learned along the way. We explore how he transitioned from building Chubbies to co-founding Loop Returns, and now, his la...2024-10-0146 min
The Unofficial Shopify PodcastTop Pickleball Creator's Video Content Strategy"Our number one best-selling product… it’s called the Dink Master."Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball.🎯 Episode Highlights:Connor's transition from tennis to pickleball during the pandemic.How Connor’s first product sold over $1,000 a day on Amazon.The viral content strategy that grew his YouTube channel to 100 million views.Building a six-figure business without paid advertising.Insights into product development and scaling an e-commerce brand.Connor’s advice on leveraging social media to drive brand...2024-09-2449 min
The Unofficial Shopify PodcastHow a Reddit Post Led to a $5M Skincare BrandHear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.Show LinksDermazenr/sebdermDisrupter SchoolVocal VideoInsta: @austin...2024-09-1750 min
The Unofficial Shopify PodcastInside the Shadowy World of Returns FraudTackle the increasingly troubling issue of returns fraud in the e-commerce world. As return fraud rises, this once-overlooked issue is now a major concern for online retailers. You'll learn how fraudsters are gaming the system and the wild, often unnoticed, methods they're using to rip off small businesses. Brace yourself for a journey into the less-talked-about side of your shopping cart. Join us as we explore the critical steps needed to combat this growing challenge.Show Linksnofraud.com - check out their blog which has resources on return fraud, covering all the different types & prevention...2024-09-1053 min
The Unofficial Shopify PodcastBoost Conversions with Build Grow Scale’s CRO Tips“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you’re an experienced store owner or just starting out, Stafford’s insights will help you navigate the challeng...2024-09-0349 min
The Unofficial Shopify PodcastGoodsellas: Why Movie Spoof Ads are Total GeniusStep into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals the intricacies of creating a commercial that’s not just a spoof, but a smart, cost-effective marketing strategy. This episode is more than just a behind-the-scenes glimpse; it’s an invitation to reconsider the power and potential of creative thinking in the digital marketplace, challenging listeners to think diff...2024-08-2738 min
The Unofficial Shopify PodcastInsider Tips on Buying & Selling Shopify Stores"Buying a business is so much faster than building one and so much safer if you buy big enough."Also on YouTube: youtu.be/BuDtoDsC4tAGet the inside scoop on buying and selling Shopify stores from Gregory Elfrink at Empire Flippers. From the highs of a $13 million payday to the lows of emotional burnout, Gregory spills the secrets and dirty truths of the business game. Gregory, with over eight years of experience, shares valuable insights on the benefits of acquiring an established business, essential steps for preparing a store for sale, and key factors...2024-08-2048 min
The Unofficial Shopify PodcastInside Shopify’s Major Checkout UpgradeAlso on YouTube: https://youtu.be/fIDw3fvPPgIUnpack the intricacies of Shopify's Checkout Extensibility— a feature poised to revolutionize online commerce.Michael Elmgreen, Shopify's Product Director, discusses the rationale behind this upgrade, enhancing security and streamlining customization.Blake Waldron provides a developer's-eye view of the migration, shedding light on the nuanced challenges and opportunities it presents.Brett Fish navigates the complex terrain of data layer implementation, ensuring that critical marketing integrations remain intact. \With global commerce evolving, this episode offers a sophisticated look at the future of digital checkouts, where efficiency and innovation converge....2024-08-131h 02
The Unofficial Shopify PodcastBuilding a Sustainable Activewear Brand from ScratchReprise Activewear founder Mary Bemis takes us through her incredible journey from launching a Kickstarter campaign to building a sustainable activewear brand that has caught the attention of Self Magazine and The View. She opens up about the gritty realities of bootstrapping—dealing with shady manufacturers, losing thousands, and balancing a day job while building her brand. This episode is a deep dive into the world of sustainable fashion, offering inspiration and practical advice for entrepreneurs looking to make a difference. Listen in to hear how Mary turned her passion for a healthier lifestyle into a thriving business.2024-08-0651 min
The Unofficial Shopify PodcastThe Declining Churn FallacyGet ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.Show LinksRetention SpreadsheetPPT DeckYouTube Video Series:First Video (One Segment Model)Second Video (Two Segment Model)Third Video (Beta Geometric Model)LinkedIn: Daniel McCarthyTwitter: @d_mccarChurn Fallacy PaperSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth Collective2024-07-3047 min
The Unofficial Shopify PodcastHow Dapper Boi is Smashing Fashion's Gender LimitsVicky Pasche, a Shark Tank alum and co-founder of Dapper Boi, reveals how a personal quest for authenticity led to the creation of a groundbreaking apparel line.Dapper Boi's innovative apparel line challenges traditional fashion norms by offering all-gender, size-inclusive clothing. Vicky discusses her journey from personal struggle to entrepreneurial success, touching on the brand's origins, its pivotal appearance on Shark Tank, and its commitment to fostering inclusivity in fashion. Explore how Dapper Boi has navigated industry challenges and cultivated a loyal customer base through a distinct business model that emphasizes authenticity and body positivity. Join us...2024-07-2347 min
The Unofficial Shopify PodcastUnlocking Shopify FlowUnlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti PihlainenIn this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.Episode Highlights:Introduction to Shopify Flow: What it is and how it can transform your business.Key features and recent updates in Shopify Flow.Matti Pihlainen's success story with Full Cycle.Practical applications and creative uses of...2024-07-1646 min
The Unofficial Shopify PodcastChalet Nursery’s Shopify POS ImplementationAlso on YouTube: https://youtu.be/DcptOEqEACwJoin Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they’ve transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a...2024-07-1227 min
The Unofficial Shopify PodcastMastering Shopify App DevelopmentSit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space.Listen in as we explore the art of transforming a simple idea into a thriving Shopify app. By honing in on customer pain points, asking the right questions, and targeting niche markets, we unravel how app developers can create solutions that resonate with users...2024-07-0948 min
The Unofficial Shopify PodcastShopify Magic Media EditorMary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features.Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Episode Highlights:Introduction to Shopify's Magic Media Ed...2024-07-0518 min
The Unofficial Shopify PodcastEditions.dev 2024 Trip ReportAlso available on YouTube: https://youtu.be/mi3iKmZBxREWe’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small.Show Linkseditions.devShopify Editions | Summer '24SponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wh...2024-07-0245 min
The Unofficial Shopify PodcastIs Faire is a Must-Have for Wholesale?"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.Show LinksFaireShopify...2024-06-2544 min
The Unofficial Shopify PodcastAffiliate Marketing's New Content CodeGet the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to...2024-06-1846 min
The Unofficial Shopify PodcastSlumberkins: From Craft Fairs to Shark TankAlso available with video on Youtube: https://youtu.be/-qxIqPtAYhEJoin us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness.Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigated high-stakes environments like Shark Tank and the Silicon Valley Bank crash.Discover how their focus on transparency, authenticity, and community support transformed challenges into opportunities, leading to a TV show with the Jim Henson Company.Tune in to hear their practical strategies for building a resilient brand...2024-06-1151 min
The Unofficial Shopify PodcastShopify & SEO TacticsJoin us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital...2024-06-0456 min
The Unofficial Shopify PodcastBuying Over Building a Business"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQDrew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing asse...2024-05-2846 min
The Unofficial Shopify PodcastKatanas, Candy, & a Billion ViewsAlso available on YouTube: https://youtu.be/DFUi5Cq8YuoWe're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing...2024-05-2141 min
The Unofficial Shopify PodcastGlam-Aholic: From Blog to $50M Fashion BrandDetroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empireWatch: https://youtu.be/OqGQTRpjuJQFrom her roots in Detroit, Mia dishes on turning a passion for fashion into a flourishing lifestyle empire, all while keeping it real and relatable.We dive into the highs and lows of building a brand, the game-changing role of social media, and how staying true to yourself can be your biggest asset in business.Expect unfiltered insights and raw stories from the frontline of building a business against all...2024-05-1449 min
The Unofficial Shopify PodcastThe Business of Star Wars NostalgiaCould you turn your geeky hobby into a thriving business?In this week’s episode of The Unofficial Shopify Podcast, we follow Mike Freeman, the mastermind behind Fourth Moon Toys, as he shares his transformative journey from a casual Star Wars collector to the owner of a booming online and retail business. Drawing on his experiences from the early days of internet trading to launching a niche market venture on Shopify, Mike reveals the challenges and triumphs of turning a passionate hobby into a successful enterprise. Tune in to discover how community engagement and a steadfast commitment to...2024-05-0746 min
The Unofficial Shopify PodcastChatbots Aren't Dead: How AI Is Selling BackpacksWe're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique products (recycled firehose American flags!) into a digital sensation earning 20,000 email subscribers monthly, thanks to his new chatty AI sidekick. Dive into the fun and quirky world of Jake's creation 'Josh' the sales bot, and uncover how AI is the secret sauce to customer engagement and skyrocketing sales. It's a blend of old-school crafting meets new-school tech. If you're looking for a new top of funnel strategy to engage prospective customers, this is it.2024-04-3042 min
Top Secret MAGAZINE - HOUSE MUSIC MAGAZINETOP SECRET MAGAZINE | #336 | 19.April (Reelow, Erol Alkan, Reda daRE)SLEDUJTE - - 7PM FRIDAY HOUSE MUSIC | 2024 ON SPOTIFY - -
Reelow - Makin Reel Love (Hotel Rooms)
Malive, simo not simon - The Entry ☆ SELECTION THIS WEEK ☆
Cole Knight, Ocsav - Brain Drain
De Angelis - FKNG INC ☆ SELECTION THIS WEEK ☆
Dark Heart - Liquidator
Erol Alkan - A Hold On Love (trip-mix) ☆ SELECTION THIS WEEK ☆
DJ Seinfeld - Simple Times (Audio)
Reda daRE - Rat Tat Tat Tat ☆ SELECTION THIS WEEK ☆
Arthur Baker & Steve Mac - Beans
SINO - Hold Me Close ☆ SELECTION THIS WEEK ☆
Good Neighbor - The Grind [Music is 4 Lovers]
Joe Montana vs. Althea McQueen - Work It To The Bon...2024-04-2658 min
The Unofficial Shopify PodcastStreamlining SEO on ShopifyDid you know over 60% of online experiences start with a search engine? In e-commerce, visibility in these search results is crucial for success.This episode dives into SEO Tools & Tactics for Shopify. Joining us is experienced SEO professional Patrick Rice, who shares the strategies and tools he uses with his Shopify clients.We delve into the practical use of tools like SEMrush, Matrixify, and ChatGPT, exploring their impact on online store visibility. Patrick provides valuable insights on selecting the right keywords and effectively optimizing product pages.Tune in to enhance your store's SEO...2024-04-2351 min
The Unofficial Shopify PodcastQuiz Funnel StrategiesWhat if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital marketplace, where every answer can lead to a new discovery about your business and your customers.Show LinksChantiZak.comOctaneInteractJones Road QuizzesChanti's QuizzesSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSu...2024-04-1643 min
All Vorbe#345 Cel Puțin La Fel De Deștept Ca Unchiul TăuMiroase a ouă, Mmmmmm-mmmmmm.
Timestamps:
0:00 – INTRO
9:54 – Paul s-a jucat Jotun
21:33 – Edgar s-a jucat Atomicrops
29:50 – Șpoșta Redașcției
37:55 – Deck Nine Games kinda NASTY; ROBLOX NASTY sau mană cerească???;
54:23 – Saber interactive, una bună una rea; Ninja Theory zice ca mic e bun hehehehehehehheheheh;
YouTube: https://www.youtube.com/c/jocsivorbe1416
https://www.youtube.com/c/JocȘiVorbeBits
Twitch: www.twitch.tv/jocsivorbe
iTunes: https://podcasts.apple.com/us/podcast/all-vorbe/id1331438601
Spotify: https://open.spotify.com/show/3RFgOJDgyEnpvkUQoSh0Tc
Facebook: www.facebook.com/JocSiVorbe/
Instagram: https://www.instagram.com/jocsivorbe/e
Discord: https://discord.gg/m5a6DDfBFc
Tip Jar: https://ko-fi.com/joc...2024-04-101h 08
The Unofficial Shopify PodcastCashflow Tips from an Ecom CFO"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra Unlock the secrets to a more secure financial future with guidance from fractional CFO Matt Putra, whose expertise in cash flow management is a lifeline for e-commerce businesses swimming in unpredictable waters. Together with Matt, we dissect the strategies that can help you avoid cash emergencies and achieve sustainable growth. From negotiating with suppliers like a seasoned diplomat to harnessing the power of financing, we've got your back on the voyage to fiscal sta...2024-04-0945 min
The Unofficial Shopify PodcastThe Analog Film EntrepreneurWe sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the present. He left a decade-long corporate gig to dive into something more soulful. We’re talking about the allure of analog in a digital world and how Paul is making that magic accessible. We dig into community building, the ins and outs of marketing in this unique niche, and even touch on how AI is tiptoeing into the realm of the retro. It's all about balancing yesterday's tangible joys with today's digital conveniences. Tune in...2023-11-2147 min
The Unofficial Shopify PodcastNews, Q&A, & Pro TipsNew episode this week and its a fun one. Listener-favorite Paul Reda is back in the co-host chair, always spicy. We’re kicking off with some fresh-off-the-press news and updates in the Shopify world. Then, we'll let you in on what we've been working on. Got questions? Good, because we're diving into a Listener Q&A segment where we answer your questions. Throughout, we're handing you some practical Black Friday advice.Show LinksMontana Knife CompanyTriple 60Navage@ShopifySupport tweetEthercycleSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zi...2023-10-241h 00
The Unofficial Shopify PodcastAsk Us AnythingAlso on YouTube: youtu.be/LZlbfPiEYYYThis week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is upon us, but the message is clear: prepare, don't panic. The conversation shifts to the pros and cons of one-page checkouts and dives deep into the world of Google Analytics. If you're an international seller, the topic of duties and taxes will be of particular interest. And for the bootstrappers out there, the episode closes with indispensable advice on growing without a hefty ad budget.Show Links...2023-09-1945 min
Peter, Paul & MotorAvsnitt 7: Årets Formel E-säsong.Alla kanske inte följer Formel E men här finns chansen att lära sig lite om disciplinen samt få reda på en del om årets säsong som avslutades i slutet av Juli. Det blir en en del om bilen, en del om regler, varför de som vann flest lopp inte vann VM och en hel del annat som ett världsrekord för motorsport till exempel.Paul gör sina gamla matematiklärare ledsna när han kallar en tredjedel av säsongen för en halva och Peter lyckas denna gång inte få in nå...2023-09-1836 min
All Vorbe#308 Acest Episod Necesită SSDDoar viteza superioară a SSD-ului poate reda acest episod de All Vorbe la viteza la care a fost gândit să fie aascultat. Pentru restul, în schimb, episodul va rula la un foarte cinematic 30 de cadre pe secundă.
Timestamps:
0:00 – INTRO
9:28 – Paul s-a jucat Far Cry: Blood Dragon
20:49 – Edgar vorbește ultima dată despre Baldur's Gate II
37:01 – Fițuici de la ghiduși
40:30 – Embracer Group NE AMENINTA CU MULT LOTR; Rockstar fură mașini; Titanfall 3-ul care n-a existat; Jocurile nu trebuie să dureze atât de mult de dezvoltat și să ceară hardware atât de puternic [RANT &știri]
1:11:11 – Studiu zice ca toată lumea joacă jocu...2023-06-211h 21
Guldtands Podcast™️Avsnitt 126 - Paul och Felisie ”Mr And Mrs Porn” DEL 2Då släpper vi loss Paul Wolf och Swedish Felisie i studion. Folk har frågat en längre tid om att få höra en manlig porrfilms karaktär för att höra hans syn på det hela och nu är det dags. Vi kommer få reda på det vi behöver, med sig i studion har han sin fru Felisie som även hon hoppar in efter tag och bidrar med sin syn. Felisie är väldigt aktiv inom ämnet också. Dom spelar in med olika tjejer och killar och gör 625272726362 saker som inte står med i bibeln. Men den...2023-02-0656 minGuldtands Podcast™️Avsnitt 125 - Paul och Felisie ”Mr And Mrs Porn” DEL 1Då släpper vi loss Paul Wolf och Swedish Felisie i studion. Folk har frågat en längre tid om att få höra en manlig porrfilms karaktär för att höra hans syn på det hela och nu är det dags. Vi kommer få reda på det vi behöver, med sig i studion har han sin fru Felisie som även hon hoppar in efter tag och bidrar med sin syn. Felisie är väldigt aktiv inom ämnet också. Dom spelar in med olika tjejer och killar och gör 625272726362 saker som inte står med i bibeln. Men den...2023-01-3056 min
The OVERTIME PodcastOvertime Podcast - Ep 1 - Paul HendersonWelcome to Episode 1 of Hockey's newest Podcast - The 7-Eleven OVERTIME Podcast with host, Gino Reda. We are excited to have hockey legend, the hero of Team Canada in the 1972 Summit Series and former Detroit Red Wings & Toronto Maple Leafs forward - Paul Henderson. A legendary player shares what the 1972 Team Canada experience playing against the Russians was like for him - a life changing event - enjoy the show! See omnystudio.com/listener for privacy information.2022-11-0931 min
Ambition Politique#30 - Robin REDA - Plus jeune maire de France, puis député à 26 ansMaire à 22 ans d'une ville de + de 10 000 habitants, un record, député à 26 ans, Robin Reda s'est engagé très jeune en politique, chez Les Républicains. Cela lui a même valu des compliments de Nicolas Sarkozy, lui le "bébé Chirac", et aujourd'hui proche de Valérie Pécresse.
Comment est-il devenu le + jeune maire de France ?
Est-ce qu'il a sacrifié sa jeunesse ?
Qu'est ce qui l'a poussé à s'engager si tôt en politique ?
Peut-on vraiment comprendre le quotidien de ses administrés à un si jeune âge ?
En quoi consiste son quotidien ?
Réponse dans notre échange, dans lequel se cache une...2022-02-1350 min
RépliqueEP 4 : Rencontre entre Reda Kateb et Aymeric DuvoisinPour ce 4ème épisode, c'est le comédien Reda Kateb qui rencontre Aymeric Duvoisin, le directeur de cabinet du Maire de Grigny.En salles depuis le 26 janvier, le nouveau film de Thomas Kruithof (après LA MECANIQUE DE L'OMBRE) raconte l'histoire d'une mairesse d’une ville du 93, Clémence, qui livre avec son directeur de cabinet, Yazid, une bataille acharnée pour sauver le quartier des Bernardins, une cité minée par l’insalubrité et les "marchands de sommeil". Ce sera son dernier combat, avant de passer la main à la prochaine élection. Mais quand Clémence est approchée po...2022-01-2831 min
The Unofficial Shopify PodcastAMA: Metafields, Online Store 2.0, & moreAlso available in glorious HD video on YouTube: Show producer Paul Reda returns to from paternity leave and he's on fire with hot takes in this AMA episode. We answer your burning ecommerce questions. Today's themes are metafields, theming, and Online Store 2.0.Show LinksShopify BalanceShopify and JD.com unlock world’s largest ecommerce market for merchantsHelp Doc: Displaying metafields on your online storeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store wit...2022-01-251h 00
Digital On TrackPaul Courtaud - Neobrain | "Aujourd'hui j'ai 25 ans et ça fait 11 ans que j'entreprends"Paul c'est l'entrepreneur qui a créé sa première entreprise à 14 ans, vendu la seconde au groupe l'Etudiant à 22 ans et qui, à 25 ans, est en train de révolutionner la manière avec laquelle les entreprises anticipent les mutations des ressources humaines !Le décor est posé !Je n'avais pas encore eu ce profil d'entrepreneur sur DOT ... je n'ai pas été déçu 😅Paul commence par créer Fairlydeal à 14 ans. L'idée de départ s'apparente à un genre de Groupon. La spécificité est de redistribuer une partie des économies réalisées à une association humanitaire.Comment f...2021-11-252h 03
Paul Taylor's Happy HourReda Saoui @ Paul Taylor's Happy Hour LiveOn today’s episode I talked to Reda Saoui. He's a comedian from Quebec but spends a lot of time in France between Toulouse and ParisSupport the show and get exclusive content here: https://www.patreon.com/paultaylor2021-09-221h 24The Unofficial Shopify PodcastJuly Recap: The Summer SlumpPaul and Kurt recap and discuss July's ecom buzz:Klaviyo's new featuresHeadless HotnessThe Summer SlumpPaul's Beef(s) with KurtOur favorite Online Store 2.0 featureShow LinksKlaviyo Product EventScreencast: Online Store 2.0 DemoShogun FrontendSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever yo...2021-08-1043 min
The Unofficial Shopify PodcastHow a Former Hockey Player Found Spikey SuccessPaul de Jersey wants you to lie on what looks like a bed of nails. If you think this is unusual, so did he when he first experienced a spikey acupuncture mat, but it works. It worked so well that he eventually began selling his own spike mats on Shopify, and even appeared on Dragon's Den to pitch the idea.Born and raised in Vancouver, Paul de Jersey is a former Division 1 hockey player turned entrepreneur. This is the story of his journey founding Aku, a line of premium self-care products with over $1m in sales. It...2021-06-0144 min
Digital On TrackBarnaby Malet | Upflow - Aimer les problèmes difficiles, ne jamais arrêter même quand c'est très durBarnaby est le genre d'entrepreneur avec lequel on a envie de s'associer tout de suite ! Ce qui fait la différence : son "mindset". Quand il arrive 2e lors d'un célèbre hackathon (concours de programmeurs), il ne dit pas "on a failli gagner" mais plutôt "on est arrivé parmi les gagnants" 😀Quand il veut lancer un produit, il ne rechigne pas à aller au bout quitte à se retrouver sans ressources. Au pied du mur, il ne lâche pas ... et c'est là qu'il se passe des choses d'incroyables - je ne veux pas...2021-05-271h 44
The Unofficial Shopify PodcastGrowing Your Store [Merchant Q&A]In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss...Analyzing HeatmapsWhen to outsource your marketingInventory forecastingTop Klaviyo FlowsCollections as SEO honeypotsMobile Collections: Is one or two columns best?...And more! Like Paul's pizza dough recipe.Links Mentionedebikegeneration.comMatsuda.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s se...2021-04-0644 min
The Unofficial Shopify PodcastScaling Your Store AMA, Part IIToday we're doing a follow-up to our popular AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Developing your positioning (without confusing customers)Finding newsletter content that works for youWhy Paul always wears minor league t-shirts The #1 mistake Paul sees merchants makeWhat to do when you’re just straight up uninspiredAdding dynamic personalization to ShopifyHow to find cross-sell opportunitiesThe one thing all new merchants should knewWhat does Kurt's customer survey contain?SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com an...2021-02-2357 min
The Unofficial Shopify PodcastThigh Society: How One Woman Sells 7-Figures of Anti-Chafing UnderwearMarnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue while helping women love their thighs at any size.Key Takeaways:How she bootstrapped a million dollar business starting with just $8K CAD as a risk-averse solopreneurWhy starting with retail wholesale helped her get started onlineWhy you should start with one product (and how to better...2020-11-0359 min
Martina ThunKocken Paul SvenssonVi använder ca 10% av grönsakerna i matlagning. Vilka oupptäckta ingedienser har vi missat? Det tar kocken Paul Svensson reda på i en ny tv-serie2020-09-3009 min
The Unofficial Shopify PodcastQ&A: PageSpeed, Plus, Preparing for Q4This episode is available as a video interview on YouTube: youtu.be/S3-9NZ1OLV8In this listener Q&A episode aimed at optimizing for Q4, we discuss:Which cart type is bestWhat we're doing differently this Black FridayThe problem with PageSpeedKlaviyo Email Flow & Campaign tipsHow to promote without discountingAnd we close with a breakdown of when Shopify Plus makes sense.Links MentionedKurt's MAME CabinetHerb'n'Eden InterviewEtsy: Paul's Maltese FalconGymSharkGymShark Page SpeedPingdom ToolHoliday Email GuideStory Brand (Kurt called it Brand Story in the show, that's wrong.)Shopify PlusSponsors2020-09-0154 min
The Unofficial Shopify PodcastThings that Annoy Merchants: Lawsuits, PageSpeed, & BloggingWe discuss what an accessibility lawsuit costs, why Google PageSpeed is our Emperor Palpatine, building better blog pages in Shopify, and finally we tear down the official Minor League Baseball store.Links MentionedBrickloot LEGO LED KitsPaul's favorite light bulbsKurt's Merino Wool ApparelKurt's Favorite JeansRevTim Hipp, freelance transcriptionPingdom ToolsDoubleYourWDWSmallPetSelectThe Beard Mentor BlogMinor League Baseball StoreSnowCommerceSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager2020-07-211h 08
The Unofficial Shopify PodcastRe-Unite RecapThis episode is also available with video on YouTube.Last week at Shopify Re-Unite, a webinar keynote, Shopify's leadership team revealed new and upcoming features. Paul and I attended and will give you the run down today.After that, we do a teardown of Pit Vipers, a store that is equal parts impressive and ridiculous.Links MentionedCarcaine SupplyProven Winners DirectShopify Re-UniteRe-Unite RecapPit VipersSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20...2020-05-2656 min
The Unofficial Shopify PodcastListener Q&A: Marketing & Retention EditionIn this listener Q&A episode, we answer nine merchant's pressing questions regarding marketing their Shopify stores. We even try something new and call a few experts on the phone to get their answers.Tik Tok: is it time?Starting a loyalty programSEO Apps VS DIY SEO VS Using a consultant for SEOWhat gear, setup and software do you use to do remote podcast with video?Pros and cons of affiliate programsWhat to do with 15,000 visitors a month and barely any salesA sane beginner's approach to Facebook AdsWhich reviews app to choose (and structured metadata)And lastly a...2020-04-281h 05
The Unofficial Shopify Podcast[Q&A] 9 Worries from Merchants Prepping for Q4In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday:How to manage your app addictionThe power of SMS marketingWhen to update your product descriptionsConsiderations when selling on Amazon and ShopifyThe top mistake merchants make on Black FridayMulti Currency in a nutshellShould you block site traffic from other countries?Plus: Kurt terrifies his children, and Paul kills Moby Dick.Show LinksRetention RocketSMSBumpPingdom ToolsThe Truth About Google PageSpeed Insights for ShopifyBold Multi CurrencyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp...2019-09-1755 min
The Unofficial Shopify PodcastHomepage Design Made SimpleWho else wants lower bounce rates and higher conversion rates from visitors to their homepage?
We discuss:
Should your homepage be a squeeze page?
What in Turbo theme should be tweaked to improve the mobile experience?
What content should go on the home page?
Is HERO a must? Should the value prop be the hero image headline?
Should your homepage be a branded experience or a long form sales page?
Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in.
Show Links
...2019-09-0342 min
The Unofficial Shopify PodcastThe Boring Ways Seven-Figure Stores Got ThereYou'll hear the answers to:
With all the shiny toys available for merchants, how should you prioritize them?
If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress?
What's the formula to determine product pricing? Are there good methods for testing different price points with your customers?
How do you properly split test multiple ad creatives for a new product, prior to launching conversion campaigns?
Plus Kurt gets a new jacket, and Paul knows who shot JFK.
Show Links
Headed to Klaviyo Boston? Un...2019-08-2056 min
The Unofficial Shopify PodcastHave Your Best Black Friday Ever by Starting NowInstead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales.
You'll hear:
high ROI traffic options other than paid Facebook, Instagram or google
the best way to get featured in places like Buzzfeed
converting lookers into buyers!
Top conversion rate optimizations techniques for product pages.
Plus Kurt sees Weird Al, and Paul needs his ear drops.
Show Links
RockAuto - Example of a successful site left intentionally dated
Adam's Polishes Quick...2019-08-0650 min
The Unofficial Shopify PodcastOptimize EverythingIn this listener mailbag episode, you'll hear the answers to:
What is the biggest factor conversion rate?
Where should you send cold traffic?
What should go in a email welcome series?
What are typical image requirements for Shopify product photography?
and what to do if you have a cash-eating monster business
Plus Julie gets a surprise, we geek out about cars, and Kurt disappoints Paul.
Show Links
Adam's Polishes
Old School Shirts
Orglamix
Cats Trailer
Never miss an episode
Subscribe wherever you get your podcasts
Join Kurt's newsletter
Help the show2019-07-2350 min
The Unofficial Shopify PodcastYour Shopify Unite 2019 RecapLast week Shopify announced their most ambitious features to date at the fourth annual Shopify Unite partner conference. Paul and I attended, and break it down for you here.
How Shopify is going after Amazon
Why it's going to be easier than ever to manage your store
And why Shopify is now the entrepreneurship operating system
Show Links
Shopify Blog: Everything Announced at Shopify Unite 2019
Shopify Unite
Shopify Fulfillment Network
Shopify Plus Blog: Unite 2019: New Tools to Unlock Meaningful Customer Experiences
Kurt's Unite Notes
What's new on Shopify? These are the notes I...2019-06-2535 min
The Unofficial Shopify PodcastListener Mailbag: Paul Punches the MonkeyIn today's listener mailbag episode, we discuss topics and questions chosen by you.
You'll learn:
How the shadiest internet villains illicitly advertise
How to advertise when you can't use Facebook or Google
How to make Shopify Plus make money for you
and the "must have" mostly-free apps for your store
Show Links
“What’s Shopify Plus got that regular Shopify doesn’t?”
Metafilter: Where was the effing monkey?
Klaviyo
Bold Brain
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Ask a question in The Unofficial Shopify...2019-05-2845 min
The Unofficial Shopify PodcastThe Problem with Google PageSpeed InsightsWebsites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire.
You'll learn:
Why Google PageSpeed Insights is an awful boogeyman that needs to be stopped
A sane approach to making your website faster
When to upgrade Shopify plans
and strategies to setup your main menus correctly (again)
The boys get extra salty in this one.
Tune in for more details!
...2019-05-1440 min
The Unofficial Shopify PodcastFrom 0 to $4 Million with Physical Product LicensingAt 53, Paul Miller began his private label business on Amazon in 2015 selling headphone headbands called CozyPhones. Two years later, he had grown his brand to $4 million in annual revenue. So what happened in between? Paul locked in a licensing deal with Nickelodeon that skyrocketed his brand he received advice from a friend to pursue licensing for his products. After a deep-dive into the world of licensing, and surrounding himself with a team of experts, he has executed multiple license agreements as both a licensee and licensor.
You'll hear:
How licensing changes the game for online sellers
...2019-04-0945 min
The Unofficial Shopify PodcastMailChimp & Shopify Break Up– Now What?In the wake of the Shopify x MailChimp breakup, we're talking nothing but email in this episode.
You'll hear:
What's going on behind the scenes with MailChimp
Your options now
What drives good open rates
A practical intro to segmentation
How to clean your list
Which email automations drive revenue
Plus Paul talks some trash.
Tune in for more details!
Show Links
New site launch: Hoonigan Racing
Shopify Meetup
MailChimp Integration Workarounds
Klaviyo
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
...2019-04-0248 min
The Unofficial Shopify PodcastHow to Run Heatmaps, Facebook Groups, & Your First StoreIn this listener-inspired episode, we break down the answers to your questions.
You'll hear:
How to use Hotjar's free plan to easily conversion rate optimize your store
Build your tribe with a Facebook group
Options to reduce risk when sourcing products for your first store
Plus: Paul drops hot takes, and Kurt invents a new creative compound insult.
Tune in for more details!
Resources
Meetup
Hoonigan Case Study
Hotjar
Facebook Group
Oberlo
Review us on iTunes
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help...2019-03-191h 00
The Unofficial Shopify PodcastBuilding a Business for the Life You WantIn our first listener mailbag episode, you told us what to discuss, and we deliver.
You'll hear:
Podcasting 101: learn everything you need to know to start your own podcast in 10 minutes
How to grow your business from day 1 without pay-per-click ads
Why calling bootstrapped businesses a “lifestyle business” is offensive
Tune in for more details!
Resources
Kurt's recommended mic: Blue Yeti
Famebit - YouTube's Influencer Marketing Engine
Medium: Licensing Roadmap for E-commerce Entrepreneurs
Julie Elster's website: Double Your WDW
Our Podcast Setup
Kurt and Paul's mic's: Shure SM7B
Preamp/Proc...2019-02-1945 min
The Unofficial Shopify PodcastBuilding Perfect Product PagesBuilding on our last discussion of the "perfect homepage" we move onto the next step in the sales funnel: Product Detail Pages.
In this episode, Paul and Kurt break down tested & proven product detail page elements you should use to maximize your own conversions.
Tune in for more details!
Resources
Tactical Baby Gear
Chicago Brick Oven
WalMart
Share your thoughts
Ask a question in The Unofficial Shopify Podcast Facebook Group
Share this show on Twitter
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the...2019-02-0541 min
The Unofficial Shopify PodcastBuilding The Perfect HomepageYou can think of your Shopify store's homepage as the storefront of your store. Just because someone walks by, doesn't mean they're going to come in and shop. You have to to present an alluring storefront to your customer to coax them down your sales funnel.
In this episode, Paul and Kurt break down the tested & proven homepage layout you should use to maximize your own conversions.
Paul and Kurt discuss:
The strategy to use when thinking about your homepage's layout
Why each element has a job (and what it is)
The right way...2019-01-2256 min
The Unofficial Shopify PodcastKlaviyo Update: Beyond Black Friday [BONUS EPISODE]In this brief bonus episode with Klaviyo's senior marketing manager, Alicia Thomas, you'll learn:
What seven and eight figures brands are doing differently with their email marketing
What you can do to get ahead with email marketing
Several upcoming events to grow your business
Links mentioned:
Klaviyo's Docuseries: Beyond Black Friday
Klaviyo:BOS - Use code KURT100 to save $100 on your registration
Meet Kurt, Paul, and other Shopify Merchants on the 31st in at our Shopify Meetup.
2019-01-1815 min
The Unofficial Shopify PodcastHow to Lose Tens of Thousands of Dollars Starting an Online BusinessEvery year around this time, we see an influx of new people to our community looking to add to their income by starting an ecommerce business. According to a recent article in the Atlantic, "many people turn to a growing number of self-proclaimed experts promise they can teach anyone how to make a passive income selling cheap Chinese goods in the internet's largest store. Not everyone’s getting rich quick."
Paul and Kurt discuss:
Why it's easier to get scammed than you think
How to protect yourself
What to do instead
Tune in for more de...2019-01-0852 min
The Unofficial Shopify PodcastBigger isn't Better: Why Staying Small is The Next Big Thing in BusinessPaul Jarvis joins us to explain why he believes the real key to richer and more fulfilling work could be to not create and scale something into a massive corporation, but rather, to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one.
Paul is the author of Company of One: Why Staying Small is the Next Big Thing For Business. He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forl...2019-01-0240 min
The Unofficial Shopify PodcastCan You Design Your Way To Success?Wrapping up the year, my business partner (and producer of this show) Paul Reda joins me to discuss his experiences as a Shopify theme developer with ten years of experience.
We'll find out:
The dark truth about ecommerce design
How you could be over-optimizing your store
And how to approach theme performance
Tune in for more details!
Resources
Tactical Baby Gear
Sand Valley Golf
Ethercycle
Paul Reda
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Never miss an episode2018-12-2639 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 43: User Experience in Ecommerce with Kurt ElsterWe're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or...2016-12-1548 min
The Unofficial Shopify PodcastGet Real with Paul Jarvis: Being Authentic in MarketingJoining our episode is special guest Paul Jarvis, a self-described freelancer evangelist who teaches creatives & freelancers how to make their businesses work on their own terms.
Paul's worked with companies like Microsoft, Yahoo and MTV, plus entrepreneurs with massive digital empires, including Danielle LaPorte, Alexandra Franzen, Marie Forleo and Kris Carr (and a whole bunch of amazing folks in between).
He applied what he learned in his web design work to writing, and grew his audience from zero to releasing a bestseller, just a year-and-a-half after writing his first book. His words now appear in...2015-11-1030 min
The Unofficial Shopify PodcastDon't Break The Chain: A Guide to Customer Lifecycle MarketingWhat happens when a new visitor hits your website? They don't buy. And that's okay! In this episode, we skip the guest interviews, and instead Paul and Kurt talk through the strategies and tactics involved in building trust with customers.
The Chain:
Anonymous visitor
Engaged prospect
Cart abandoner
Buyers
Repeat buyer
Brand evangelist
You'll learn to visualize your relationship with your customers and the tactics we recommend to turn anonymous visitors into brand evangelists.
2015-07-2741 min
The Unofficial Shopify PodcastMichael DiMartini, Everest Bands creator, talks Kickstarter successMichael DiMartini from Everest Bands come on the show to chat and share his success with us. He's gone from failed businesses to two successful Kickstarter campaigns and an amazing product line sold through Shopify. Michael doesn't just sell watch bands. He sells literally the best rubber watch strap made- and it's for a Rolex.
We discuss:
What Everest Bands is all about (it's more than just swiss rubber)
What goes in to a successful Kickstarter
The ROI of Facebook likes
What it takes to be a luxury brand
The Apple Watch
Michael's favorite watch
And...2014-09-1128 min