Paul Rogers And James Gurd - Podcast Details

Shows

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP288: What BigCommerce's 2025 Summit Reveals About Its GTM Strategy & Roadmap Focus, with Partner Advisory Board Members 5874 & GPMDSummary:In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock.They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board.The conversation delves into the challenges and areas for improvement for BigCommerce, including the need for better tools and features. They also discuss the roadmap for future developments, the role of AI, and the importance of composability in ecommerce solutions. The conversation delves into the evolving landscape of ecommerce, focusing on...2025-05-0750 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP287: How Noble Panacea Successfully Launched Ecommerce in China, with Global Digital Director Will LockieFollow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this ecommerce podcast, experienced ecommerce consultant James Gurd and Global Digital Director Will Lockie discuss the intricacies of expanding ecommerce brands into the Chinese market. They explore the unique dynamics of the Chinese consumer, the importance of compliance and local partnerships, and the strategies for successful market entry.The conversation also delves into the role of platforms like Tmall and WeChat, the significance of live shopping, and the challenges of performance marketing in China. Will shares valuable insights from his experiences, emphasising the need for a...2025-04-2945 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP286: How To Scale An Ecommerce Business Using Marketplaces, With Furniture Box Co-founder Dan BecklesFollow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this episode of the Inside Commerce podcast, James Gurd interviews Dan Beckles, co-founder of Furniture Box, discussing the growth strategies in marketplace commerce. They explore the journey of starting a furniture business, the challenges faced in the industry, the importance of customer service, and the strategic partnerships that have driven success.Dan shares insights on leveraging technology for operational efficiency, managing inventory, and the recent investment in a new warehouse. The conversation also touches on future marketplace strategies and the significance of building strong relationships with...2025-04-2344 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce GrowthFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store. The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand...2025-04-0835 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP283: Digital Revolution - How VIU Eyewear Rebuilt Its Ecommerce Stack To Improve CX Through Smarter Automation & Connectivity, With CTO Elian KoolFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ABOUT THIS EPISODE:In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry.They discuss the challenges of consolidating technology and processes, the importance of a phased approach to tech migration, and the selection of the right ecommerce platform. Elian explains why VIU selected Commerce Layer as their platform and shares insights on order management, after-sales solutions, and the role of automation in improving operational efficiency. During...2025-04-0145 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP282: Is Organic SEO Getting Harder? Google's SGE, Protecting Brand Search & Strategic Considerations for Ecommerce Teams, With Audits.com Founder Carl HendyFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce. Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, including John Lewis, M&S, British Airways and Eventbrite.They explore the impact of AI on search results, the fragmentation of search, and the importance...2025-03-2535 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP281: How To Create A Coherent Content Strategy & Write Copy That Delivers Results, With Alice BrownFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist, emphasising the importance of understanding audience psychology and conducting thorough customer research.The discussion highlights the balance between brand voice and customer insights, the role of AI in copywriting, and the evolving landscape of personalised...2025-03-1847 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP280: The AI Workspace For Product Catalogues - How Emfas Automates Quality Improvements & Solves Data ChallengesJames Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas.Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET.In the po dcast, we explore how AI can automate product data management, improve catalog quality, and bridge the gap between product and ecommerce teams. Vidar shares insights on the importance of context-aware AI, the role of guidelines in maintaining brand integrity, and the future...2025-03-1036 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP279: Zelph: The End-to-End Marketplace & Dropshipping Solution For Ecommerce Spun Out of Kick Game’s £50m+ BusinessLISTEN:Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZAmazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcastFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with David Franks, co-founder of Zelph, a SaaS platform designed to help brands and retailers expand their product catalogues without holding inventory.Zelph's tech...2025-03-0343 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Marketing Manager Samir KamnaniFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce. They delve into the shift towards paid returns, the impact on customer perception, and the importance of managing returns as a part of the overall customer experience. The conversation also covers innovative solutions like Offset Returns Coverage, and how brands...2025-02-2545 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support TicketsFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:James Gurd and Hamish McKay discuss the critical need for order editing in ecommerce, exploring the challenges faced by customer service teams and the impact of order editing on returns and customer experience. Hamish shares his journey as a startup founder, the growth of his company, and the technical solutions developed to address common issues in order management. The discussion also touches on the potential for upselling through order editing and the importance of addressing fraud concerns in the...2025-02-1853 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At ScaleFOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ABOUT THIS EPISODE:In this podcast, James Gurd interviews Jon Cleaver, CTO of a prominent sports shoe brand, about the challenges and strategies involved in digital transformation within the company.Jon shares his extensive background in retail, and discusses the importance of resilience and adaptability in project management. He outlines the key challenges he faced upon joining the company, including team morale, technology issues, and stakeholder engagement. Jon emphasizes the need for quick wins and effective communication to build trust and drive...2025-02-1152 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for BrandsFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd, Liam Quinn and Paul Rogers discuss the current state of AI in ecommerce, exploring its adoption, opportunities, challenges, and the future of AI agents. They delve into the importance of creative direction, data strategy, and the role of third-party tools in enhancing AI capabilities for brands. The conversation highlights the rapid advancements in AI technology and its implications for customer service, visual content generation, and overall brand strategy. Key...2025-02-0542 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project ExperienceSummary: In this episode, James Gurd and Paul Rogers discuss the evolving landscape of technology change in ecommerce, focusing on the shift from tactical solutions to strategic decision-making. They explore the importance of ecosystems in technology selection, the changing roles in project management, and the critical need for customer leads to oversee ecommerce projects. The conversation also highlights the significance of understanding commercial considerations, managing risks, and ensuring thorough UAT processes to achieve successful technology migrations. Key takeaways: The market has shifted towards strategic decision-making in technology change. Ecosystems are...2025-01-1538 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP270: Inside Commerce Unwrapped 2024 - Annual Review of the Trends Shaping EcommerceEvery year, Inside Commerce looks back at the key trends that shaped the ecommerce industry over the past 12 months. In this episode, James and Paul discuss the evolving landscape of ecommerce as they reflect on the trends of 2024. They highlight the following: 1. More positive sales outlook & better consumer confidence 2. Consumers becoming increasingly value focused 3. Renewed focus on the importance of international markets 4. Emergence of focused use cases for GenAI 5. Growing significance of brand collaborations and influencer marketing. 6. Increased focus on loyalty and subscription strategies 2024-12-2452 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product DirectorABOUT THIS EPISODE: In this episode, James Gurd & Paul Rogers interview David Magee, Product Director at World of Books, about their recent migration from Commercetools to Shopify. The conversation covers the strategic shift towards direct-to-consumer sales, the challenges faced with their legacy tech stack, and the innovative solutions implemented during the migration process. David shares insights on the importance of middleware, A/B testing for performance validation, and the project management structure that supported this significant transition. In this conversation, David Magee discusses the integration of Algolia for search and recommendations...2024-12-1750 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce BusinessesFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd and Paul Rogers delve into the concept of unified commerce, exploring its definition, evolution, and practical implications in the ecommerce landscape. They discuss the similarities between unified commerce and omnichannel strategies, emphasising the importance of data integration and customer experience. The conversation also highlights the challenges of payment systems and the complexities of global operations. Through examples of successful brands, they illustrate how unified commerce principles can be effectively implemented, while also addressing the...2024-12-1237 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal KlimReplatforming isn't always the best solution to technology challenges. An ecommerce platform can be fit-for-purpose but the implementation flawed, or outdated, resulting in the business thinking the issue is the underlying tech. Sometimes it's quicker, cheaper and more effective to improve how the current platform is built rather than pivot to a new vendor ecosystem. For this podcast, James Gurd and Michal Klim discuss the complexities of re-engineering ecommerce platforms, particularly focusing on Shopify. Michal is the CTO of respected development agency Commerce UI, and recently helped Pangaia re-engineer their Shopify storefront and tech stack.2024-12-0444 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with AskloThere's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience. James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce product journeys to enhance customer experience. This is the a logical evolution to PDP Q&As, with customers able to get real-time responses to product and service questions, rather than waiting for a reply. The episode discusses...2024-11-1941 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe FletcherSummary: In this episode of the Inside Commerce podcast, Paul Rogers and Joe Fletcher discuss the critical aspects of ecommerce reporting, focusing on the importance of data measurement, key performance indicators (KPIs), and the challenges posed by new tools like GA4. They explore the significance of conversion rates, tracking, and common mistakes businesses make in their reporting processes. The conversation also delves into how businesses should approach their reporting needs, the value of understanding customer behaviour, and the various methods of attribution that can be employed to gauge marketing effectiveness. Key...2024-11-1341 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming?FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on value rather than merely cutting costs, exploring the nuances of licensing fees, the significance of building business cases to justify technology investment. The conversation also highlights the need for customisation in SaaS platforms and the importance of planning for cost neutrality in long-term strategies via offsetting...2024-10-3132 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific SolutionsFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: 🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why. If you're working for: A retail ecommerce business An ecommerce platform An agency/consultancy that advises/builds tech stacks Get your comfy seat ready 😃 Why is this episod...2024-10-2138 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury BrandFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James Gurd interviews Seb Villien, the Digital Director at Smythson, discussing the nuances of customer experience and personalisation in the context of luxury brands. They explore the differences between high street fashion and luxury retail, the importance of user experience, and how Smythson enhances customer service to drive revenue. Seb shares insights on the role of AI, the significance of empowering customer service teams, and the strategies for measuring...2024-10-1541 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce ExpansionIn this podcast, Paul Rogers interviews Philipp Mensch, head of growth at Luca Faloni, an Italian premium menswear brand. We explore the brand's recent replatforming to Centra from Shopify, focusing on the need for a scalable and flexible tech stack to support international growth. Philipp shares insights on managing internal resources during the migration, the importance of internationalisation and localisation, and the brand's commitment to a direct-to-consumer strategy. We also explore the omnichannel experience, customer services, and the evolving approach to loyalty programs, emphasising the need for a unique and engaging customer experience. 2024-10-0832 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton JohannsonFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Paul Rogers speaks with Anton Johansson, founder of Grebban, about the evolving landscape of ecommerce design and branding. They discuss the importance of creating a compelling brand experience, the shift towards investing in creative over development, and the role of AI in enhancing customer interactions. The conversation also touches on the significance of community engagement, the impact of dopamine culture on design, and emerging trends in ecommerce. Through case studies like Djerf Avenue, they explore how innovative design can...2024-10-0145 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company NeedsFlexible working is a hot topic. Amazon is the latest company to stir up debate around the virtues of giving employees the best possible work/life balance. A CBI Employment Trends survey found that 99% of all businesses surveyed believe that a flexible workforce is vital or important to competitiveness. BUT... Flexibility means different things to different people e.g. working around school runs, being able to work from home, starting later and finishing later, not having to take annual leave for appointments etc. And you need to consider diversity and inclusivity.... it's not...2024-09-2553 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping ExperienceFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions. The examples include Lily's Kitchen, Atoms, Gymshark:, Rimowa, Civilist Berlin, Patagonia, Nudie Jeans, Motel Rocks & Djerf Avenue. The episode emphasises the importance of standing out and creating points of difference in ecommerce. Key takeaways: 1. Innovation in ecommerce involves finding...2024-09-1134 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP253: Ecommerce Market Mood - Strategy, Tech & Interesting Stories, July 2024Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work. In this episode we cover the general, more positive market mood in the ecommerce industry. Inevitably we reference the dominance of...2024-08-2843 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna WilsonIn this episode, James Gurd interviews experienced digital marketing strategist Anna Wilson about the role of offline media in ecommerce. Anna explains the rise of the fractional CMO role, the changing role of offline media in the digital age, and the appeal of direct mail in a crowded digital space. The podcast will help you understand the relevance of print formats for different audiences, the importance of personalisation in retention strategies, and the measurement of offline marketing success. We also touch on the role of programmatic direct mail and the challenges and considerations...2024-08-0736 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP249: How To Build An Experimentation Culture In Ecommerce, With Trainline's Experimentation Lead Hannah TickleJames & Paul interview Hannah Tickle, an experienced experimentation leader who's currently the Experimentation Team Lead at Trainline. The episode discusses the role of experimentation in ecommerce, the importance of ownership of within organisations, and the impact of hypotheses, testing speed, and data analysis. Hannah shares insights on building a culture of experimentation and the benefits of using a custom testing stack. She also touches on the challenges of incorporating user feedback and the importance of understanding the limitations of qualitative research. Takeaways: True experimentation is essential for ecommerce businesses to improve strategic...2024-07-3143 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP248: Why, When & How to Improve Operational Efficiency Through Systems AutomationFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathers Ecommerce Director, James Ewens. The topic for that panel was, "Say goodbye to excel and error-strewn manual work. Hello to automated retail and growing fearlessly". The conversation was popular with the audience, so we decided to extend the...2024-07-2337 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP247: Key Ecommerce Vendor Leadership Team Interviews Q2/24Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer and Remarkable Commerce for a fireside chat on what’s happened during Q2 2024. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter. In this episode we cover: 1. Key trends shaping the vendor's strategy and roadmap 2. Key product releases from Q2 and impact for merchants 3. Looking ahead: what's coming in...2024-07-1645 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP246: 10-Minute Ecommerce Masterclass - Increasing On-Site Search EngagementWe often find ecommerce teams focus more on search algorithms and campaigns, like product boosting and redirects, less on ensuring the site gets people into relevant search journeys quickly and effectively. Through simple testing, we’ve seen search engagement (the % of users using search) increase by double digits. In this 10-minute video & audio tutorial, James Gurd shares practical tips for boosting search usage and improving the search experience by focusing on two aspects: Search box design and visibility Default view and type-ahead efficiency 2024-07-1009 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP241: How Content Teams Are Using AI To Improve Creativity & Productivity, With Media & Strategy Consultant James CarsonFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, we dive into the exciting world of AI tools and generative AI, focusing on how they're changing the content creation game for ecommerce businesses. We're joined by highly experienced content and media strategist, James Carson. James was previously MD at History Hit and has led content and digital marketing teams for large publishers like The Telegraph. We chat about how technology is democratising and revolutionising...2024-06-1939 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP234: Ecommerce Market Mood, Strategy, Tech & AI News – April 2024The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening within the ecommerce industry in February. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tool...2024-05-1339 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP233: The Future of Analytics and Digital Marketing: Insights From The Elevar SummitIn this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan. Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams. GA4 Attribution shifts Profit Data collection Creative Content 2024-05-0840 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step GuideThere are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band). Timings if you want to jump to something specific: [00:40] Define primary and secondary audiences [01:02] Build the customer mental model [01:46] Define your buyer type [02:28] Get the fundamentals right e.g. title, pricing, images, variants etc. [09:50] Build in persuasion tactics [11:20] Add useful information prompts [12:25] Add navigation aids [12:55] Add product associations [13:22] Add contextual browse abandonment [14:28] Review, adjust and finesse 2024-05-0715 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP230: BigCommerce Summit: Our View On Growth, Strategy, Product & RoadmapFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: BigCommerce ran its annual summit last week in London, welcoming more than 400 agency and technology partners, 200 customers and 100 employees from across the globe. In this podcast, James & Paul digest the latest company news, assessing what the Summit reveals about their market position, go-to-market strategy and what the latest developments reveal about their product proposition and roadmap. It has been a challenging few years for BigCommerce. Shopify has accelerated its product capability but the pace of roadmap change...2024-04-2346 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP229: Tech Strategy - The Pros and Cons of All In One Platforms vs. Composable StacksFOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: There has been a lot of change in the ecommerce and marketing tech landscape in the last few years. Leading vendors seeking to expand market reach and increase the LTV of existing customers have broadened their feature set, resulting in trend of tech stack consolidation. For example, Yotpo now offers loyalty / referrals / SMS / UGC / subscriptions (for Shopify), Klevu has enhanced its core search & merchandising toolkit with personalisation, product recommendations and an AI chatbot for product discovery...2024-04-1537 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP223: Ecommerce Market Mood: Strategy, Tech & AI News - February 2024The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening in ecommerce in the last month. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tool...2024-03-0535 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP219: Shopify's Strategic Direction: What Editions 2024 Means For Ecommerce RetailersIn this episode, Paul & James review what Shopify's latest product roadmap release, Editions Winter 2024, reveals about their strategic focus and how they're positioning the product to tackle known challenges and feature gaps that previously required more work arounds. Shopify's concerted push into the enterprise space is well known, and the latest drop contains some interesting feature growth for international, omnichannel and order management. What's interesting to see is the ticking off of some edge case features that will appeal to a certain size and complexity of business. Tune in for insights into what the latest...2024-02-0635 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP217: Paul & James' Monthly RoundUp: January 2024 Ecommerce Market Mood, Tech Changes & AI NewsThe latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening with ecommerce technology in January. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what is worth ecommerce teams thinking about, as well as highlighting interesting stories and cool tools they come across in t...2024-01-2432 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important. In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd & Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven te...2024-01-0941 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP214: James & Paul's 2023 Ecommerce Platform & Technology RoundupThere's no better way to start 2024 than with a retrospective on ecommerce technology developments and trends from 2023. Key discussion points: The state of ecommerce: trends and growth challenges The big trend: omnichannel commerce and store sales growth Investment in B2B/wholesale ecommerce The growth and dominance of Shopify: why and is this good for the market? Our take on key updates from leading vendors including Shopify, BigCommerce, Centra, Scayle, Remarkable Commerce What's hot for 3rd party tech: loyalty, subscriptions, CDPs and last mile delivery Future gazing for 2024 We hope you enjoy! 2024-01-0351 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP206: Talking Heads - Ecommerce Market Mood, Tech Changes & Cool Stuff, November 2023Introducing our new monthly mini-series, where James Gurd and Paul Rogers step back to summarise what's been happening in ecommerce technology in the past month. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at technology, talking to agencies and technology vendors, so this series is a digest of what they've found interesting, what is worth ecommerce teams thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day...2023-11-0629 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP203: Shopify Enterprise Summit - What Did We Learn About Shopify's Aggressive GTM Strategy, Product Roadmap & Ecosystem ExpansionThis is a slightly different episode, with Paul in Miami on a half vacation / half work trip. Paul invited Shopify expert Alex O'Byrne to discuss the most important platform updates from last week’s Shopify Enterprise summit. Alex welcomed Paul into his lovely house in Miami Beach, which is definitely the most exciting place we’ve recorded a podcast! The Shopify summit was really interesting, as it felt like a very different narrative and a different level of energy from Shopify, and a real insight into how they're targeting enterprise level customers by removing previous plat...2023-10-1738 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP176: Paul Smith's Head of Digital On Migrating From Open Source Magento to Centra’s Headless SaaS PlatformIn this podcast we discuss Paul Smith's recent decision to move from Magento to Centra's headless platform, interviewing Paul Smith's head of digital Hannah Bennett and Ed Bull from their development agency partner Limesharp. We've known Limesharp for many years due to their background in the Magento ecosystem, and talked about ecommerce platforms a lot. Last year Ed started working with Centra, a platform we've got a soft spot for! Paul Smith is Limesharp's pilot project and Hannah and Ed have worked together many times of the years. We were excited to hear about their...2023-04-2542 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP151: WordSeed’s Pivot From Ecommerce Marketplace to Brand Discovery PlatformIn this ecommerce podcast, Paul & James explore how Wordseed has pivoted from providing marketplace technology to a brand discovery platform. Tune in to listen to co-founder Harry Beattie discuss the operational and technology implications of changing business models, how they enable content creators to launch their own branded websites and how what the plan is for their recent acquisition of the Bombinate marketplace platform.2022-11-0829 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP147: Automating Digital Asset Management & Improving Site Performance, with CloudinaryIt's safe to say that website performance has a direct impact on customer experience and conversion rate, there's plenty of data out there to make the correlation. However, performance can become fragmented and compromised given how many systems make up an enterprise ecommerce implementation, from back office systems supplying source data to 3rd party apps and widgets performing specific front-end functions like UGC feeds and customer reviews. In this episode, Paul & James sit down with Tal Ofer, Senior Partner Manager, and Zuzana Samaj, Senior Solutions Engineer at Cloudinary. Cloudinary's mission is to help companies unleash the full p...2022-10-1137 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP145: Growing the DTC Ecommerce Channel of Beerhawk and Perfect Draft, with MD Alex NelsonBeerhawk is a fast growth DTC business selling craft beer and a beer dispenser to bring the pub vibe to homes and offices. James & Paul sat down with MD Alex Nelson to understand what's driving the sales growth, how the business operates its ecommerce stores, how and why it's using Magento and how it is balancing the use of development resources between its in-house engineering function and external partners. 2022-09-2734 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP142: Data Migration For Ecommerce Projects - Lessons Learned & Key ConsiderationsData migration is an essential part of all site migrations. However, it’s not always focused on enough during Discovery resulting in a lack of detail in statements of work, which can cause problems further down the line in the project, for example scope and cost creep. In this ecommerce podcast, Paul & James share their advice and project experience, discussing what a good data migration looks like and covering the different types of data businesses need to plan into their migration and what to look out for to do this effectively.2022-09-0633 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP140: Multi-Storefront For Ecommerce: Why It's Needed, When To Use It & Typical Use CasesWe’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact. In this ecommerce podcast James & Paul do a talking heads on the use cases for single vs. multiple storefronts. They provide a clear definition of what multi-storefront means, exploring how the decision impacts ecommerce teams operationally, then cover common use ca...2022-08-2241 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP135: The Value Of Providing A Premium Concierge Service, with Harper ConciergeLuxury brands want shopping to be an experience, not just a functional process. Often this results in money thrown at the front-end and in visible elements like packaging but not always the logistics. We all know that the shipping experience pays a vital role in nudging first time shoppers into repeat buyers. In this ecommerce podcast, Paul & James interview the founder of leading concierge provider Harper on the value of a concierge service, for example white glove delivery for VIP customers.2022-07-1932 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP133: Building The Right Martech Stack For An Ecommerce RetailerThe martech landscape is cluttered. The Marketing Technology Landscape Supergraphic states around 5,000 vendors but in reality it’s much more. Modern businesses demand agile tech stacks and greater speed to market, as well as the elusive single customer view of data, but achieving this isn’t straight forward. Additionally, tech selection isn’t always well orchestrated, with silos resulting in systems being selected without company-wide integration being understood or planned for. In this ecommerce podcast, James Gurd and Paul Rogers sit down with an experienced ecommerce data & technology consultant to discuss common issues with martech setups, how to address them and...2022-07-0539 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP132: What Does A Modern Ecommerce Technology Stack Look Like & WhyMany organisations have moved away from the ‘one source of truth’ platform that does everything e.g. application, logic, compiling code, submitting the html to the browser. Instead, they have a hybrid setup where ecommerce plays a more closely defined role, sometimes it’s simply just a shopping basket & checkout! An important distinction is now being made by ecommerce teams as to what the role of an ecommerce platform should be and how it enables the business to achieve other functionality e.g. how to support an RMA process without having to be responsible for the heavy liftin...2022-06-2838 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP131: Trending & Popular Technology Being Used by Ecommerce TeamsThe ecommerce and martech space is crowded, with thousands of vendors to consider. In this podcast, Paul & James share insights on which capability areas are getting investment & why, based on their own projects and what the ecommerce businesses and digital agencies they work with are prioritising. They discuss established and emerging 3rd party technology and how it’s being used, what the tools can do & what's good about them, challenges to look out for and opportunities for these vendors to enhance the feature set.2022-06-2134 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP130: How To Approach Your Ecommerce Roadmap & Manage It EffectivelyLearning how to plan and manage your ecommerce roadmap is really important. The roadmap is a schedule of work for the maintenance and continuous improvement of your website, the ecommerce equivalent of a content calendar. It indicates the ecommerce team’s priorities and can be distributed to help internal & external partners plan and align. In this podcast, Paul & James give advice on what a roadmap needs to include, how to manage your roadmap and how to use it effectively to prioritise resources to ensure you can deliver planned work.2022-06-1432 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP129: How To Communicate Effectively During Ecommerce Technology ProjectsWhen embarking on an ecommerce technology project, for example migrating to a new ecommerce vendor or integrating a 3rd party CMS, it's imperative to have a structured plan for communicating across the various internal and external stakeholder groups. Without clear communication, projects can be derailed by inefficiency, such as important tasks not being completed on time that slow down development sprints. In this podcast, James & Paul share the key learning from a combined 30+ years of ecommerce technology project management, exploring how you need to communicate with and when, proven techniques for managing communication effectively and some of the most...2022-06-0732 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP128: 10 Tasks Ecommerce Teams Need To Complete To Prepare For A New Site LaunchPreparing for a new site launch can be a daunting prospect and the hard work that has gone into the development phase can be undone if the migration isn't planned in detail. In this ecommerce podcast, consultants James Gurd and Paul Rogers talk through their top 10 things for ecommerce teams to focus on to help them avoid common site launch issues and ensure everyone is working to a clear, structured plan.2022-05-3122 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP127: Multi-Storefront Management For BigCommerce: Latest Release, Challenges & RoadmapHistorically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it now compares to market leaders like Magento and Salesforce? James Gurd and Paul Rogers interview Kristina Pototska, Head of Product Management, and Jim Herbert, Senior VP & General Manager EMEA. They provide an honest appraisal of the current level of maturity for BigCommerce's MSF...2022-05-2454 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP126: How Marxent’s 3D Cloud Helps Ecommerce Retailers With AR + 3D Product ConfigurationIn this ecommerce podcast, consultants Paul & James interview Marxent's Founder and CEO, Beck Besecker. Ther discussion explores what Marxent’s 3d Cloud proposition is, how much work is required for a retailer to get started with 3D product configurators/AR and how the integration works for ecommerce platforms like Shopify and Magento. Tune in for platform and ecommerce insights.2022-05-1743 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP125: Shopify 2.0 Digest - Key Improvements, Benefits for Merchants & Known LimitationsShopify Online Store 2.0 was announced to developers in Q2 2021, representing a major upgrade to the theme architecture to improve storefront management for developers and ecommerce teams. Paul & James sat down with leading Shopify experts Piers Thorogood, Co-Founder at WMW, and Dan Gamble, Development Director at BAO to discuss the impact of 2.0 on ecommerce teams. Listen in for insights on Sections Everywhere, headless commerce, Shopify Markets and international ecommerce, multi-language, Shopify Flow, B2B and predictions for where Shopify is headed as a platform.2022-05-1049 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP124: Key Considerations When Switching To A Leading SaaS Platform Like Shopify or BigCommerceWhen you change your ecommerce vendor model, such as going from Open Source hosted to a cloud-native multi tenant SaaS, you’re not just swapping out the software; it’s a different way of working and you need to understand the implications so you can plan for them. No platform is perfect, so learning how and when to compromise is key. In this episode Paul and James share their experience of the impact migrating to a true SaaS solution has on ecommerce teams, both technically and operationally, exploring the key benefits and some of the challenges that need to be u...2022-05-0427 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP119: De-risking Ecommerce Technology Projects: Common Issues & Proven SolutionsIn this ecommerce podcast, James Gurd and Paul Rogers explain why businesses need to accept that risk is inevitable when embarking on ecommerce technology projects and give advice on how to implement a sensible approach to risk mitigation, based on experience working on a wide range of projects.2022-03-2945 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP111: How To Make Sure Your Statement of Work Is Fit For PurposeIn our 111th episode, Paul and James discuss the importance of building a solid statement of work when going into a replatforming project. They cover key things such as scope definition, roles and responsibilities, supporting documentation and various other aspects. 2022-02-0134 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP108: When Do You Need To Replatform and How Do You Justify The Investment?Join Paul and James, two experienced ecommerce professionals, as they explain valid reasons to replatform, how to build the business case for investment and scenarios when a business might need to pivot and throw away an existing migration.2022-01-1141 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP106: Key Ecommerce Platform & Technology News: 2021 DigestThere are so many ecommerce platforms on the market, and lots of different models. It's impossible to cover each platform and every change in 2021, so for this episode Paul & James, two experienced ecommerce consultants, discuss the major technology trends from 2021 and assess some of the big market announcements, from BigCommerce launching multi-storefront to Episerver's acquisition of Optimizely and subsequent rebrand.2021-12-2738 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP98: How To Properly Evaluate An Ecommerce Platform Without Needing A Complicated RFPIt’s the $million question. You’re migrating to a new platform and want to ensure it’s fit for purpose, and you’ve understood potential issues & risks to enable mitigation plans to be put in place. How do you evaluate a new platform to get meaningful insights and avoid a vanilla box ticking exercise? In this episode, Paul & James provide practical advice and tips based on years of experience. They cover deciding which capabilities to focus on, how to plan & run effective demos, how to do due diligence and much more. 2021-11-0151 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP95: How To Build A Replatforming Project Team - Key Roles & ResponsibilitiesIn our 95th episode, Paul and James discuss a host of different roles and when / why they're needed for different types of replatforming projects. Key topics for this episode include resourcing PM functions, different approaches to creative / design, the benefits of different technical inputs / roles and the importance of subject matter experts.2021-10-1242 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP90: Building & Growing An Ecommerce TeamIn our 90th episode, Paul and James discuss various considerations around building an in-house eCommerce team. Key topics include the importance of different roles at different levels, the right first hire for a relatively new business, important skills for different roles, the value of a generalist, key challenges when building a team and outsourcing vs hiring in different areas. 2021-09-0754 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 77: Navigating GDPR & Online Privacy with Karima Noren, Co-founder of The Privacy Compliance HubIn our 77th episode, James is joined by GDPR & privacy expert, Karima Noren, co-founder of the Privacy Compliance Hub. James and Karima discuss a wide range of GDPR and privacy-related topics, including the fundamentals of being compliant, what good looks like in key areas like cookie consent, creating change in large businesses, how GDPR is changing and ensuring on-going compliance. 2021-06-081h 00

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 69: Using Digital Experience Analytics To Supercharge Your Content For Launch, with ContentsquareIn our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.2021-04-1335 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 57: Improving Your Ecommerce Vendor Selection Process With ValidifyFor our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage the procurement of technology solutions into their business.2021-01-2847 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 56: A Look Back at Key Ecommerce Platform Changes & Trends from 2020In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.2021-01-2056 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 54: eCommerce Technology, Tools & Tactics for Sales CyclesIn our 54th episode, Paul and James talk about key tools and solutions for getting the most from key sales periods. We discuss a number of important areas including product recommendations, bundling, popups and overlays, basket abandonment campaigns and various other aspects of on-site trading. 2021-01-0734 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 52: Building Bulletproof Integrations Within EcommerceIn our 52nd episode, James and Paul are joined by Rita Mantler, who is the Technical Director and Founder of Telescopic. Rita answers a host of questions on how bespoke integrations should be approached, the benefits of bespoke vs off-the-shelf solutions for integrations, how to approach technical discovery, risk management and Rita's preferred tech stacks to work with.2020-12-2233 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 50: On-Site Search Management, Third Parties & Best PracticesIn our 50th episode, Paul and James discuss the importance of on-site search in eCommerce, how search should be managed internally, the benefits of using a third-party solution, the different native platform capabilities, core feature requirements for third parties and much more. 2020-12-1347 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 49: The Role of a Customer Engagement Platform With EmarsysIn our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.2020-12-0844 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 48: Ecommerce Pricing Management with PrisyncIn this episode Paul & James interview Burc Tanir, CEO & Founder of Prisync, about how they're helping ecommerce businesses to manage product pricing more effectively. Pricing strategy is fundamental to any ecommerce business and having the right tools in place to enable price management is a competitive necessity. Reacting to market changes for some brands can be the difference between success and failure, especially when selling a commodity product, for example an ecommerce store that’s a reseller of 3rd party brands such as electrical goods. Managing price with a flat price file structure is time co...2020-12-0145 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 47: BigCommerce Q&A with Jim Herbert - Recent Growth, Complex Projects & 2021 RoadmapIn our 47th episode, Paul and James are joined by BigCommerce General Manager (Europe), Jim Herbert, who talks us through the platform's recent growth in Europe, their shift towards headless projects, some of the larger and more complex projects that are being worked on, key items on the roadmap for 2021 and new features that've been released over the last 12 months. 2020-11-2450 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 46: Planning for Peak Trading & Black Friday WeekendIn our 46th episode, Paul and James cover the important and topical subject of peak planning - with discussion points including technical planning / provisioning, merchandising best practices, common issues and points of failure, forecasting demand and various ideas for effective trading.2020-11-1441 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 45: Omni-Channel Personalisation with Murat Soysal of SegmentifyIn our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.2020-11-0946 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 44: International SEO for Replatforming Projects with Aleyda SolisIn our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.2020-10-2854 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 43: Working With Multiple eCommerce Platforms: Insights from an Agency MDIn our 43rd episode, we're joined by Mark Slocock, Managing Director of GPMD, a multi-platform eCommerce agency. Mark answers questions from Paul and James on working with different platforms, GPMD's initial transition from Magento-only to working with Shopware, the difference for developers between the open-source platforms and the SaaS platforms, their recent adoption of PWA and lots more.2020-10-2140 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 42: Preparing Leadership Teams for Large Replatforming ProjectsIn our 42nd episode, Paul and James are joined by highly experienced eCommerce director and Non-Executive Director, Gabrielle Hase, who has led and been a key stakeholder in a number of large replatforming projects. Gabrielle, who is the CEO of Soleberry (her consultancy), draws on her experience to provide recommendations on how to get leadership teams bought into replatforming projects, setting expectations for key areas, managing stakeholders, key roles and lots more.2020-10-1442 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 41: Exploring Unified Commerce with ProximisIn our 41st episode, James goes solo to talk with Eric and Anais from French commerce platform, Proximis. James delves into key features of Proximis, the need for a unified commerce platform, key order management challenges, how Proximis can solve complex challenges around mixed basket & split shipment etc and much more.2020-10-0735 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 38: Introductory Look At The Shopit Ecommerce PlatformIn our 38th episode, Paul and James talk with Shopit Founder Adam Pritchard - covering the core platform, PIM & merchandising, multi-store & international, pricing models and then how the platform differs from some key competitors. 2020-09-1753 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 37: Pre-Launch Prioritisation & PlanningIn our 37th episode, Paul and James talk about how the last 48 hours of a replatforming project should be approached, things to look out for, things that can go wrong and then what can and can't be moved to post-launch / prioritised.2020-09-1125 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 34: Approaching Testing and UAT when ReplatformingIn our 34th episode, Paul and James discuss how testing should be approached and resourced at different levels of a replatforming project. This episode covers who should be testing, when testing should start, what should be tested when, test environments, what should be covered in test scripts, how third parties can be tested etc.2020-08-0540 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 33: Discussing the Centra eCommerce Platform with CEO Martin JensenIn our 33rd episode, Paul and James welcome Martin from eCommerce platform Centra, which was founded in 2016 in Stockholm, Sweden. In this episode, we cover the core capabilities of the platform, key differentiators from the competition, the market fit, the headless approach & common technology stacks, wholesale and more!2020-07-2151 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 31: eCommerce Checkout UX - Getting the Essentials RightIn our 31st episode, Paul and James discuss their views on checkout user experience, covering key considerations like payments, shipping comms, overall design, process & flow, fields, international areas and various other aspects!2020-07-0350 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 30: Approaching UX Going Into A Replatforming ProjectThis is the first in a mini-series focused on UX. In this episode, Paul and James discuss approaching the area of UX when planning a replatforming project, as well as various UX considerations around core areas of eCommerce.2020-06-2554 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 29: Content Migration Planning when ReplatformingIn this week’s episode, Paul and James discuss how content migration should be approached, the common challenges, planning and how things should be approached by development agencies.2020-06-1443 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 25: Ecommerce Content Management & Page Building with Shogun CMSIn our 25th episode, Paul and James are joined by Finbarr Taylor, who is the CEO of eCommerce CMS and page building vendor, Shogun. We talk to Finbarr about best practices in managing content, the gaps in CMS with mainstream platforms, how Shogun works with these platforms, Shogun's brand new 'Front-end' headless CMS solution and lots more.2020-05-0839 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 22: Defining and Managing MVP Scope when ReplatformingIn our 22nd episode, Paul and James discuss when an MVP is needed in replatforming projects, how the scope (and any change) should be managed, the types of items / features that can generally be de-prioritised and lots more.2020-04-1335 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 11: Understanding Total Cost of Ownership (TCO) for Ecommerce PlatformsIn our 11th episode, Paul and James discuss the importance of TCO cost model planning, how it should be used, the stakeholders that should be part of assessing your TCO, the costs that should be included and the pitfalls and nuances when assessing different platforms and technologies.2020-01-2236 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 3 - What’s The Best eCommerce Platform?In this episode, James Gurd goes solo (with Paul away on holiday) and discusses how eCommerce platform assessment should be approached and the key areas that need to be reviewed.2019-11-1710 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 2: Replatforming SEO Best Practice with Gerry White, from Just EatIn this episode, Paul and James interview Gerry White, a highly experienced technical SEO professional currently running the SEO team at Justeat.com. The episode is focused on approaching replatforming projects as an SEO, common issues, getting internal buy-in and much more. Thanks Gerry for joining us!2019-11-1628 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 1: Understanding Common Replatforming Issues & RisksWelcome to the first full episode from the Re:platform podcast series - by eCommerce consultants James Gurd and Paul Rogers. This episode is focused on common issues and risks when replatforming and how they can be countered. 2019-11-1324 min

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastIntroducing the Re:platform ecommerce podcast with Paul Rogers and James GurdWelcome to the only ecommerce podcast dedicated to CX and ecommerce technology. We introduce ourselves (Paul and James), the concept for the Re:platform podcast and explain what you'll get from our weekly episodes.2019-11-1112 min