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Paul Skeldon

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Headsmack: Conversations with MisfitsHeadsmack: Conversations with MisfitsEric Skeldon / Film Maker. Entrepreneur. AuthorEric Skeldon transformed his entrepreneurial skills from street hustling to steering a groundbreaking faith-based entertainment company. The Kingdom Warriors Studios CEO shares how he's attracting Hollywood veterans to create $50M+ Christian blockbusters while building an ecosystem that's revolutionizing faith-based entertainment.KEY TAKEAWAYS:How to transform past struggles into future strengthsBuilding Hollywood-level connections from scratchCreating sustainable models for faith-based entertainmentLeveraging ADHD as a business superpowerBuilding an ecosystem of industry veteransGUEST BIO:Eric Skeldon is the visionary CEO and co-founder of Kingdom Warriors Studios, pioneering a new era in...2024-11-041h 07RetailMediaXRetailMediaXAsdaJon Beill, Chief Growth Officer at LS Eleven, Asda’s loyalty and retail media business, and Sam Knights, CEO at SMG discuss how Asda is bringing its loyalty and media operations together to create a power retail media network, outlining how its offering to brands differs from its competitors, the digitisation of Asda stores and how SMG’s team works with the company to make it all happenDiscussion points:• Why now is the right time for Asda to create a retail media business• What LS Eleven offers brands• How...2024-09-2724 minRetailMediaXRetailMediaXITVPaul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.Discussion points:• The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it• A view of some of the brands ITV works with in retail media...2024-09-1618 minRetailMediaXRetailMediaXStonegate GroupJessica Cooke, Head of Media & Loyalty from Stonegate Group & Emma Dean COO at SMG join Paul Skeldon to talk about the role of retail media outside of traditional retail, taking a look at how it works across Stonegate’s portfolio of more than 4,500 sites including Be at One, Slug & Lettuce, Popworld and Walkabout.Discussion points:• How Stonegate Group uses its outlets to deliver an exception retail media service• How it orchestrates on-site, off-site, on-app and physical media as one offering• The creation and use of its Mixr app• T...2024-09-0222 minRetailMediaXRetailMediaXCo-opDean Harris, Head of Co-op Media Network and Rosie Houston, Managing Director of UK Partnerships at SMG outline how convenience retailers have a key role to play in retail media and how that differs from what is seen across the rest of the grocery sector.Discussion points:• How co-op has put retail media front and centre of its business• What marks convenience out from the grocery crowd when it comes to retail media• Integrating SMG’s team into the Co-op way of working – and what results it has delivered2024-08-1919 minRetailMediaXRetailMediaXSMGPaul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providersDiscussion points:• What it takes to build a world class RMN in today’s market• What every retailer starting their retail media journey needs to know• How brands are investing in retail media – both financially and creatively• SMG’s move...2024-07-1521 minRetailMediaXRetailMediaXASOSElton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.Discussion points:• How ASOS has evolved its retail media offering • The specifics of retail media in fashion• Managing relationships with brands• The need for creative co-operation and agility across the value...2024-07-1517 minThe Underground SoundThe Underground SoundCountry Folk, Vol. 1 - with Carlos Fandango'Yeehaw! All the best in Folk 'n' Country for all you Country Folk!'... An eclectic blend of Country music with a touch of Folk music to entertain all you Country Folk. Plus, maybe a cheesy joke or two. Join Carlos Fandango for this first instalment as he plays some classic tracks from mainstream artists alongside some of the latest and best music from independent artists, helping you to discover new Country, Folk, Americana and Roots music. Vol. 1 Track Listing: Intro Music: DJ X Tech – Implant 1.     John Denver – Thank God I’m a Co...2023-09-032h 00Culture Club.Culture Club.Greenwashing, Ugh As If! LIVE at Melbourne Fashion FestivalHey friends!Gee whiz, this is an exciting episode. We are proud to release our very special LIVE episode recorded as part of this year’s Melbourne Fashion Festival. Presented by Fashion Journal, we took to the public stage and talked about all things fast fashion, greenwashing and influencer culture.Here are some of the resources we reference. “Your brand new returns end up in landfill” by Harriet Constable for BBC Earth, “The Psychology Of Influencer Marketing” by Bradley Hoos for Forbes and “Young affiliates: nearly a fifth of British children aspire to be social media influe...2021-03-1538 min