Shows
Tech Marketing TrendsCrossing the chasm as a tech scaleup in 2024 - Paul WiefelsAre you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?
Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy.
As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, au...2024-04-3037 min
Get AmplifiedDecoding the True Value of Platforms and Winning Customers with Paul Wiefels, Chasm GroupDiscover the ripple effects of interest rates on the tech industry as we sit down with Paul Wiefels from the Chasm Group. Our enlightening conversation traverses the current challenges faced by tech firms, especially in the bustling hub of the San Francisco Bay Area. From the precarious dance of hiring to the tough decisions on layoffs, Paul unpacks the ways companies are striving to adapt to a "normal economy." His insights on the criticality of speed of execution provide valuable lessons for maintaining momentum in the industry, even as headcounts shrink and efficiency becomes the watchword.Platforms...2024-02-0247 min
The B WordEp 2: Tech companies: is your strategy crafted for today's realities?Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the go-to-market challenges facing tech businesses today.“You have to ask yourself is my strategy really crafted for today's realities? We really have to ask the fundamental question, are we built for today's realities and those going forward, or are we still operating in yesterday's based on yesterday's assumptions and we're just tinkering around the edges.”The B Word is brought to you by branding agency Design by Structure.2023-06-2201 min
The B WordEpisode 2: Go-To-Market Challenges for Tech BusinessesPaul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the challenges facing tech businesses today. The Go-To-Market strategies have become more complex for technology companies. The five key GTM elements (vision & strategy, category, offer, positioning and branding) are interrelated. If you look at one, you need to look at them all. Don't just tinker around the edges. Treat them all as key parts of how you bring your company to market.2023-06-1527 min
Get AmplifiedHow to Improve Cross Team Collaboration - Jamie Thomas, Cophi.ioWe are finding cross team collaboration is the new big headache organisations face since COVID impacted where we work. The challenge has now become so big for organisations, it is hard to know where to start. Thanks to Paul Wiefels from the Chasm group we were introduced to Jamie Thomas from Cophi, which is a super simple diagnostics tool to help you measure and identify where to start. Cophi provides the data to support the feelings. On this Podcast we chat to Jamie, one of the Co-Founders of Cophi to find out more about how...2022-11-0133 minGet Amplified“Tech competition is time-based: Why alignment and purpose are critical.” Paul Wiefels Co-founder Chasm GroupPaul Wiefels is the MD and Co-founder of the Chasm Group LLC and is master of Go-To-Market strategy for the Tech Industry. We caught up with him in the episode of Get Amplified to find out what tech companies should be focusing on in 2021.Paul shares how there is such little difference between technology offerings from tech companies in the same category and how aligning and motivating the troops is the key to success. In a nutshell it is all about speed to market. This is a not to be missed episode.“Tech is...2021-03-1150 min
The Swear JarLeadership skills for the sh*t show ahead. Also goats.If you haven't had the pleasure of listening to the Goat Rodeo Sessions by Yo-Yo Ma, Stuart Duncan, Edgar Meyer and Chris Thile, you've been missing out one what on commenter called "Bluegrass that dropped out of high school, sneaked away to NYC and went to The Juilliard School of Music."So what does this have to do with employee communications? Meet our guest, Mark Edgar of The Goat Rodeo Project and future foHRward. Mark is a former CHRO who now prevents organizational train wrecks, also called goat rodeos, also known as sh*t shows. And there...2021-02-1438 min