Shows
The Business of Personal Brand PhotographyBrand Aesthetics: A Salon Owner’s Journey with Personal Brand PhotographyLEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOUThis week I chatted with my VIP client and friend, Katie Lawrence, a salon owner who has booked multiple shoots with me over the years—and who’s proof that branding photos aren’t just a luxury—they’re a necessity for any business that wants to grow and evolve.Katie runs a successful salon and has booked multiple branding shoots over the years as her business expanded. She shares how each session has reflected a new stage in her journey, f...2025-02-2440 minThe Business of Personal Brand PhotographySomething big has happened… and I NEED to share it with you!BOOK STRATEGY CALL WITH PAULAWhat if one decision could completely change the course of your photography journey? They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected. In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography work. If you’ve been feeling like you’re on the edge of something new, this might be the spark you’ve been waiti...2025-01-2823 minThe Business of Personal Brand PhotographyCashflow Kickstart: Quick Wins for a Revenue BoostAre you feeling the pinch in your bank balance after the holiday season?It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it)That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins.I share my personal strategies for discovering hidden revenue opportunities lurking in your archives and inbox. And sheddin...2025-01-2018 minThe Business of Personal Brand PhotographyMastering Networking as a Personal Brand Photographer with Lizzy JacobsLEARN WITH PAULAAre you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward.In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a foc...2024-11-2545 min
Blocks w/ Neal BrennanPaula PoundstoneNeal Brennan interviews Paula Poundstone (Killer comic, 'Nobody Listens to Paula Poundstone' podcast, NPR's 'Wait Wait Don't Tell Me' panelist), about the things that make her feel lonely, isolated, and like something's wrong - and how she is persevering despite these blocks.----------------------------------------------------------3:12 Drinking4:10 High Maintenance Friend7:33 Tricky Family9:57 Solo Parenting20:24 Asexuality 28:17 Sponsor: Tushy29:50 Avoiding Confrontation 36:39 Quitting Drinking44:33 Terrible Boss57:21 Rumination 59:44 Biggest Successes & Failures of Life ----------------------------------------------------------Follow Neal Brennan: https://www...2024-07-181h 07
The Business of Personal Brand PhotographyLeave Spray and Pray Marketing BehindAre you tired of feeling like your marketing efforts are all over the place?Or find it difficult to keep up with the endless marketing advice thrown your way? Feel like you're constantly trying new strategies but not seeing the results you hoped for? If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively.Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works. I've been able to simplify my marketing efforts and achieve better results by changing the way I appro...2024-06-1124 min
The Business of Personal Brand PhotographyFamilies in Your Personal Brand Sessions?LEARN WITH PAULAOne question I get asked all the time is “Do you allow families into your personal brand photoshoots?”So I thought I would record a podcast episode to answer this question.If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partnersBut perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding.I decided to unpack a few things to think about when it comes to i...2024-05-2923 min
The Business of Personal Brand PhotographyTalking Community with Mark RossettoLEARN WITH PAULAThis year is very much about collaborating with others for me, as I think you will know if you have been tuning inAnd so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto.Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business CoachMark now dedicates his time to teaching photographers the skills needed to build...2024-05-1437 min
The Business of Personal Brand PhotographyGrowing up with your Photography BusinessLEARN WITH PAULAIf you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chickenI think you might find this podcast a bit of an eye openerOr confirmation of the way you might be operating but maybe have not paid attention.I am going to take you on a short journey to come to a practical marketing tip that I think maybe helpful to you.2024-04-2117 min
The Business of Personal Brand PhotographyUSA Takeaways & Insights from Our Photography CommunityLEARN WITH PAULAI’m thrilled to announce: I’m back! And I’ve returned with with gusto Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors.But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!)After spending a couple of cool weeks teaching, shooting and mentoring in the USA, I I gleaned invaluable insights.Cause I think if you operate independently (cause lets face it the majority of domesti...2024-04-1126 min
The Business of Personal Brand PhotographyOvercoming the Solopreneurs Loneliness SlumpLEARN WITH PAULAAs this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times.But even more so in the past couple of years.And despite me working LOTS with clients and students, so did I!This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdom.And as I looked back over my own recent behaviors I was able to connect...2024-02-1316 min
The Business of Personal Brand PhotographyLisette B on Stepping Into Your Clients ShoesLEARN ABOUT USA WORKSHOPS & RETREATSLEARN WITH PAULAHave you been thinking about having your own personal brand photoshoot?But been sitting on the fence longer than perhaps you’d like to admit?You know you need the images, but life (and the never ending to-do list) keeps getting in the wayWe have all been there (well I definitely have at many times in my business)But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to sh...2024-02-0648 min
The Business of Personal Brand PhotographyHow Personal Branding Gives Good Wedding Vibes ✨LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024)I think a lot of wedding photogs can be scared to make the leap into Personal Branding.Dealing with business clients can seem so far removed from the glitz and glam of a wedding day.However I often find myself describing that personal brand sessions are a bit like weddings for my clients.There are so many similarities and it is kind of funny as I reflect on them, cause I thought I was so far from weddings, but after recording this episode I realized I really am...2024-01-1612 min
The Business of Personal Brand PhotographyBecause overwhelm is SOOOOO last yearClick to work with Paula in PBE Academy 2024 - Doors Open for limited timeWork smarter NOT harderThat used to be my motto at the end of every yearAnd yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work.Can you relate?If you want to make sure that you are working with purpose in a way that feels goodThis episode is for you my friend.Cause after 24 years in business, I have...2024-01-1019 min
The Business of Personal Brand PhotographyCultivating Your Own Personal BrandLearn with Paula Join Free Masterclass - Capture Personal Brand Images That SellWe all know as photographers, and especially as personal brand photographers that we should be walking our talk.And by that I mean actually showing up online, whether in images or videoOr better again both.However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm and then spend weeks (or months) in procrastination.So I thought we would start the new year with a little bit of inspiration o...2024-01-0320 min
The Business of Personal Brand PhotographyHow Did YOU Kick Butt This Year?LEARN WITH PAULAAs the end of the year approaches, it is time to take stock.However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did.So in this episode I want to take a small fraction of an exercise I guided my students throughIn the hope that this will help you to focus on what you did well as you look forward to a new year.Let’s lighten it up, look to the future with...2023-12-1819 min
The Business of Personal Brand PhotographyThe Gear I Use for Personal Brand PhotographyLEARN WITH PAULAI get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography.Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know.Sure I like to have good gear that is reliable and gets me good results.But I also don’t need to have all the new shiny toys, just never been my MOTrue story : I much prefer to spend my biz dollars on marketing (but that is for a...2023-12-1820 min
The Business of Personal Brand PhotographyFeeling an Itch in Your Photography Business?LEARN WITH PAULAAre you starting to feel like you may have outgrown your (current) photography business?Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing?However it can be really hard to face up to this when you have spent years building your business to where it is today right?I have had a bit of a realisation lately, and I really needed to share it as I am pretty sure it might resonate with you if...2023-12-1330 min
The Business of Personal Brand PhotographyPhotopreneurship - From feeling like a hobbyist to a bonafide businessLEARN WITH PAULAHave you ever felt like people around you look at your photography business like a cute hobby?Do you feel a little frustrated as you just don't feel as professional as you would like?Or are you currently struggling with feeling like a real business owner?All of these are really common in creative fields, but even more so as professional photographers in 2023.If you have or are struggling with a slight case of imposter syndrome right now, don't worry you are not alone.I...2023-11-0523 min
The Business of Personal Brand PhotographyThat Naked Girl on the Beach in the year 2000LEARN WITH PAULACHECKOUT UPCOMING WORKSHOPSHave you ever learnt in person with another photographer ?In the early days I was lucky enough to carry bags, reflectors and fluff dresses and (not robes) for so many awesome photogs.And I was pretty good cheap (and often free) labour, so I got asked to come back.I am a massive fan of learning on the job.And that is why I have always been a huge fan of going to paid workshops throughout my career.I was sharing with my good friend...2023-10-0907 min
The Business of Personal Brand PhotographyWork Less, Earn More & Superpower your Photography Business with Chris GarbaczI love software that helps me to save time, serve my clients better and make more money. Simple.And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier.Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him and SN to you if you have not discovered them yet,Chris is an award winning wedding photographer, co-founder at Studio Ninjaand author of Shoot Like a...2023-10-0447 min
The Business of Personal Brand PhotographyTop 5 Personal Brand Images to MasterLEARN WITH PAULAEver get stuck when you are on a shoot with a client for ideas on how to create variety?When I first jumped from portraits to personal branding I must admit a lot of my work could look a little one-note.I had to work really hard to make sure I was creating enough variety for my clients and really fight the urge to Perfectly portrait pose and crop throughout the shoot.You have heard me say it before, but Personal Branding is way more than a headshot, and so I thought...2023-09-2624 min
The Business of Personal Brand PhotographyThriving together - Connecting with Your Industry TribeLearn with PaulaI have said this before, but being in business for yourself can be a lonely old game.And often one that can leave you at the peril of wherever your head is at on a particular issue, a particular edit with a big decision…And let’s face it, sometimes the people in your life just dont get it - not for the lack of love or the lack of wanting to understand what you are going throughIt is just so hard to really get it, until you are stuck in it...2023-09-1326 min
The Business of Personal Brand PhotographyFeeling in Control & Confident in Business with Mandy LeeLEARN WITH PAULAI love talking to other photographers who are completely rocking it in their business, so that maybe hearing from others can help you to have a few a-ha moments too.So I loved this discussion with my student and fellow Personal Brand Photographer Mandy Lee as she is going great guns in a business she now really enjoys.Mandy is a Gold Coast Based Photographer (just down the road from me) and she now works solely with camera shy business women over the age of 40 go from INVISIBLE to UNMISSABLEI wanted...2023-09-0439 min
The Business of Personal Brand PhotographyBecoming the go-to Photographer in Your AreaLEARN WITH PAULAHow often do you see other photographers in your area zooming up in the ranks (even if you have been around for years) And wonder how did they become so big so quickly?I used to to sit back and ponder this.As a bit of an over thinker and eager student I would study what others were doing to try and see if I could map out what makes some photogs become well known and stand out more than others.Sure the quality of your photography is one thing, but t...2023-08-1524 min
The Business of Personal Brand PhotographyMy Top 3 locations for Personal Brand PhotoshootsLEARN WITH PAULAWATCH NEW MASTERCLASS : CAPTURE DREAM CLIENTS IN BEAUTIFUL SPACESAre you a little bored with you are currently shooting?Or perhaps you are stuck working in locations that you just don’t love.That was me too.Let’s face it, it can be really tough when you turn up to a shoot all excited only to find you are stuck in a room with no light, dark walls and full or furniture you need...2023-08-0929 min
The Business of Personal Brand PhotographyTime blocking for mental health and business wellbeingLearn With PaulaOne of the things I have struggled with a lot through my career is, overwhelm.That is really the only word for it.Let’s face it - when you are a solopreneur as the grams would call it, you have to do everything and feel like you have to be everywhere for everyone.And as much as it is lovely to be able to facilitate the needs of others as much as you can, this can just leave you with an empty cup.In this episode I...2023-07-1023 min
The Business of Personal Brand PhotographyOvercoming Self-Doubt and Building ConfidenceLearn With PaulaOne of the most crippling things you can face in your photography business is a lack of confidence.It can manifest itself in so many ways, eroding your ability to make decisions, charge what you know you should, and have you in a mess on a shoot day with your clients.I am no stranger to thisIn fact I don’t think any professional could be.But how do you manage to work through it? I wanted to have a frank discussion (with myself!) about this, and try and unp...2023-07-0320 min
The Business of Personal Brand PhotographyTalking Hybrid Shoots with Nikki McLennanJOIN LIVE MINI SESSIONS WORKSHOPLEARN WITH PAULAI know all too well the perplexities that can come when you have an existing client base say in family portraits or boudoir and how unsettling it can feel to want to offer Personal BrandingBut also how difficult it can feel to introduce it to your audience.Will they feel weird, will they stop following or will they come along?So I decided to ask one of my new members Nikki McLennon to come along, as we have been working through developing a Hybrid...2023-06-2547 min
The Business of Personal Brand PhotographyTime to shift gears with pricing?PRICING & PACKAGING WORKSHOPLEARN WITH PAULAHave you been mulling over a price increase (or decrease) for a while now? Implementing changes in your pricing can make you feel a bit ick. I get it.But there comes a time when you have to put your business pants on and implement some changes in the way you are pricing your photography, otherwise you might end up finding yourself in a pickle at the end of the quarter.And with inflation affecting everyone across the world, I thought this was a good time to m...2023-06-0525 min
The Business of Personal Brand PhotographyBlank canvas, bold moves: Where I'd channel my energy in a photography business resetLEARN WITH PAULA UPCOMING RETREAT In this episode, I delve into the challenge of getting lost in the daily grind of your photography business and losing sight of the fundamentals. Imagine wiping the slate clean and starting anew in your business. However, let's set aside discussions about gear since we assume you already have a camera and a decent lens. Instead, I want to make this episode actionable and relevant by breaking down how I would allocate my energy (time) and resources (money) if I were embarking on a fresh business journey.Join me as I exp...2023-05-1623 min
The Business of Personal Brand PhotographyConfidence, Creatives & Book Keeping with Oliver GarsideLEARN WITH PAULAWhen you are a creative, looking at numbers and organising the financial stuff can be really challenging. Let’s face it, this uses a completely different part of our brain, that most of us would like to avoid!But it is important to be organised, not only so that you make sure you manage your money (and get paid) but also so that your client has the best experience working with you.So I decided to bring on Oliver Garside who is a specialist in this department, in fact he co-created a sol...2023-05-0127 min
The Business of Personal Brand PhotographyWhen Things Go Wrong, As They Sometimes WillFOR MENTORING + LEARNING WITH PAULA CLICK HEREMaking mistakes, going through hard times personally, bad weather you can’t avoid… all these things will go wrong.But how do you cope?Are you the kind that gets overwhelmed and wants to run away?Do you bring the outside stresses of your life into your session?Or do you find a way to push through?Nobody is perfect, and life will happen.In this episode I wanted to cover how you can overcome and troubleshoot disasters during your photoshoot experiences, by sharing some of m...2023-04-2418 min
The Business of Personal Brand PhotographyThe Past, Present and Future of Photography with Andrew HellmichFOR MENTORING + LEARNING WITH PAULA CLICK HEREKeen to bring some different voices into the mix, in this episode Paula interviews PhotoBizX host Andrew Hellmich on how he got his start, Burnout and the Value in creating a lifestyle focussed business and AI and the future potential for early adopters.Click to checkout Full Episode Show notesTo get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW!2023-04-1734 min
The Business of Personal Brand PhotographyBeing in Business can be LonelyFOR MENTORING + LEARNING WITH PAULA CLICK HERELet’s face it, working on your own can be really tricky.And we all learnt that being disconnected that be really challenging on your mental health.I recently had a stint where my daughter was away - and for those of you who know me know that this is incredibly hard for me, as we have been joined at the hip since she was born (it is just the two of us in our household)So I had a bit of a crisis, and it effected me in...2023-04-1114 min
The Business of Personal Brand Photography3 Ways to Incorporate Video into your Photography BusinessFOR MENTORING + LEARNING WITH PAULA CLICK HEREVideo, we all know this is where it is at in so many places when it comes to personal branding.But are you actioning this powerful tool in your business?I know I know, right now you are most likely cringing and being like… but Paula…. What???? I already have so many things on my to do list, and now you want me to do video?No, I am not suggesting you totally flip over and give away the stills aspect of your photography business. You know I am a...2023-04-0317 min
The Business of Personal Brand PhotographyMini Branding Sessions - A Revenue Game ChangerFOR MENTORING + LEARNING WITH PAULA CLICK HEREWant to learn more about 6 week done-with-you training to help you to set up a mini session day in your business? Let me walk you through step by step how to Plan, Design, Market, Shoot, Execute and then Sell Your Images for more profit, using automations, sales pages, ad copy, email templates and contract & questionnaire scripts, already created for you. All you need to do is plug and play and make your own, and you will be set up and launched in just 6 weeks. Click the link to learn more: https...2023-03-2727 min
The Business of Personal Brand PhotographyStudent Spotlight - Mike Styer on Headshots, Corporate & SEOFOR MENTORING + LEARNING WITH PAULA CLICK HERESo one of my favorite things to do is to connect with photographers who I have trained and see how they have grown in their business. And this guy is a legend in my eyes.Mike Styer is a Philadelphia/Exton-based headshot and branding photographer who works with small businesses, corporations, entrepreneurs, to create “a photographic experience that doesn’t suck!”I was so keen to invite Mike onto the Podcast, cause I just love that Mike adopted and adapted when we worked together, but he didn’t try to flip...2023-03-2151 min
The Business of Personal Brand Photography6 Reasons your Personal Brand Sessions are not sellingFOR MENTORING + LEARNING WITH PAULA CLICK HERESometimes when you create your experiences, they will not sell straight away. Or it will happen way slower than you need it to.You spend all your time choosing the right images, writing the copy, creating beautiful landing pages, create the links… and when you launch it… crickets.This happens.And you bet it can be really frustrating and make you want to throw the towel in.If this is happening to you, it is why I recorded this episode.I want you to know you are...2023-03-1228 min
The Business of Personal Brand PhotographyUsing AI in Your Personal Brand Photography BusinessFOR MENTORING + LEARNING WITH PAULA CLICK HEREThere is so much talk about how AI is taking over the world and ruining industries.Yes there is a credible point here, as “Digital Human” Technology advances…However I wanted to take a different look at how you can take advantage of this technology and make your life a whole heap easier.We are already using AI in many ways, but there are two main areas that have opened up to make life much easier for us photographers recently.If you struggle keepin...2023-03-0722 min
The Business of Personal Brand Photography50 Ways your Clients can use their Personal Brand ImagesFOR MENTORING + LEARNING WITH PAULA CLICK HEREIt is easy to get stuck when creating your packages in how many images to include. Often this can mean that you don’t include as many photos or create larger packages for your would-be clients.It is also important to educate your clients about where they can use their images so they are aware of the value of having a whole collection at their fingertips.So in this episode I decided to change it up a bit and educate you on the many ways you...2023-02-2715 min
The Business of Personal Brand PhotographyStyling Guidance for your ClientsFOR MENTORING + LEARNING WITH PAULA CLICK HEREBeing photographed can bring up all sorts of emotions for your clients... excitement, anticipation, overwhelm, vulnerability... And when getting your clients prepared for the photoshoot, it is important that you make them feel supported and encouraged.... and enough.Invariably one of the main questions they will want answered is what clothes they should bring.Rather than giving them a list of what to wear and what not to wear, I like to support them to make choices that feel right for them.It is important t...2023-02-2026 min
The Business of Personal Brand PhotographyEpicly WisdomousFOR MENTORING + LEARNING WITH PAULA CLICK HERELast week as I was driving with my beautiful teenager after I picked her up from school, and she was enthusiastically recalling something that had happened in one of her classes that day.Her teacher asked something that stuck up some debate (particularly in my daughter) but it really made me look at how we photographers work.In this episode, I’m going to share proud momma moments and some awesome teenage wisdom I think we can all listen to once in a while.Because let’s face it...2023-02-1315 min
The Business of Personal Brand PhotographyHow to Charge What You WANT to ChargeFOR MENTORING + LEARNING WITH PAULA CLICK HEREI recently had a brilliant question posed to me in my mentoring group and I thought this was an excellent topic to break down - How long did it take before you're able to charge what you charge?So to break it down further, my beautiful community member wanted to offer premium experiences and find clients willing to pay whilst considering the hard work it takes to become a high-service business.And this is something I could talk for days about. However it really got me thinking about the...2023-02-0718 min
The Business of Personal Brand PhotographyVisuals That Tell Stories and Capture People's Attention with Lizzie HeneberyFOR MENTORING + LEARNING WITH PAULA CLICK HEREImages are not only meant to represent a person, brand, or organization, they should also hold great value, spark interest and tell unwritten stories. In this episode, I envisioned that there’s no other person who can talk best about how to have visuals that tell stories and capture people’s attention than the phenomenal and award-winning business owner Lizzie Henebery.Lizzie helps growth-focused clients across industries to achieve their vision and get the exposure they deserve. She builds content, communication messages, and strategy so people can see, believe and b...2023-01-3045 min
The Business of Personal Brand PhotographyTo Pre-Edit or Not Pre-Edit? How to Present Images to your ClientsFOR MENTORING + LEARNING WITH PAULA CLICK HEREOne question that I always get asked is whether to pre-edit images before showing them to clients... or not. And I do think you need to think this through since whatever you decide to do will surely influence the client’s perception of your brand and business.In this episode, we’re going to discuss a hot topic about the pros and cons of pre-editing and not pre-editing your images. I truly believe that you should consider doing this when you’re new in business or about to transition to a di...2023-01-2320 min
The Business of Personal Brand Photography11 Ways to Improve Your Business RevenueFOR MENTORING + LEARNING WITH PAULA CLICK HERE There was a time when I was so oblivious about my finances and often burying my head in the sand until it was the end of the tax year, cringing while showing my books to my accountant. I never knew what to expect and always trusted my gut when it came to running the business. Which I learnt in time was a BIG error on my part!Now, I know the importance of knowing my numbers, and over time, I have developed strategies that have helped me to proactively i...2023-01-1816 min
The Business of Personal Brand PhotographyCreating YOUR Dream Photoshoot ExperiencesFOR MENTORING + LEARNING WITH PAULA CLICK HEREAs a photographer it is so easy to always be putting what you think are the needs of your clients first, that oftentimes you don’t focus on the kind of experience YOU want to create.In this episode I wanted to share how prioritising HOW you want to create for your clients can help to not only make your experience feel more in flow, but in creating YOUR dream experiences you will also help to attract YOUR dream clients!I am all about working with people who inspire me...2023-01-1119 min
The Business of Personal Brand PhotographyUnderstanding The Value You DeliverFOR MENTORING + LEARNING WITH PAULA CLICK HEREHappy New Year! I’d like to start the year by discussing one persistent problem most people struggle with: understanding the value you deliver.Although I wouldn’t want to exclude you gentlemen in this conversation let me say a little disclaimer that I see this issue more in women than you.The reality is that so many women in our industry don’t value themselves, which is evident in how they handle business. Not recognising the value you offer impacts business growth - you don’t know how t...2023-01-0215 min
The Business of Personal Brand Photography2022 Reflections And Planning Ahead For the Next YearFOR MENTORING + LEARNING WITH PAULA CLICK HERE I just can’t contain my excitement that we have reached the end of 2022. It was indeed a crazy year filled with good and bad surprises that made impact on both our personal and business lives. And so today’s episode, I have decided to share my 2022 reflections and planning ahead for the next year.Most people choose a word or theme that best describes their plans and intentions for the new year but I just want to chase feelings.So for 2023, I want to be chasing inspiration. I lea...2022-12-2618 min
The Business of Personal Brand PhotographyImages That Grow Your Clients Personal Brand With Delyse WrightFOR MENTORING + LEARNING WITH PAULA CLICK HEREUnderstanding how personal brand photographs are used by your clients and the story that's being told plays an integral part of a successful photoshoot.Some photographers get stuck in the process of creating great images while forgetting about their final use and fail to bring a client’s brand to life.So in this episode I’ve invited a beautiful client of mine, Delyse Wright to share her insights and expertise in creating great images that serve clients all throughout their branding.Delyse is a brand stylist and brand...2022-12-1343 min
The Business of Personal Brand PhotographyMy Number One Favourite Marketing Tool And Why I Love ItFOR MENTORING + LEARNING WITH PAULA CLICK HERE Fun fact: Old-school marketing is not dead. Often it’s the simplest tools that can make the biggest impact. My number one go-to marketing tool is email. It may sound old-fashioned, but it still stands as a powerful way to reach customers and get your message out there. One of the main reasons I love email marketing is its accessibility. You don’t need any special equipment or skills to get started - all you need is an email address and a computer. Ev...2022-12-0517 min
The Business of Personal Brand PhotographyOn Location Shoot TipsFOR MENTORING + LEARNING WITH PAULA CLICK HEREIf you are a studio photographer and you are used to controlling your light and circumstances, I know that shooting on location can completely freak you out.Trust me, even as a veteran photographer - wedding & portraits - preferring natural light, going on location can still freak me out at times.The thing we know is that you can’t control everything.That’s just a simple fact.But it can be so much fun when you drive down and find a magic stre...2022-11-3018 min
The Business of Personal Brand Photography023: On Location Shoot TipsThere is so much to consider when you are shooting on location, so how can you be prepared for the best experience for both you and your clients?Today Paula is giving us practical tips on how to enjoy shooting on location. More locations & more variety is what is required for Personal Branding Photography so you need to get comfortable with taking it on the road. Learn practical easy to action tips you can apply now to dodge avoidable problems and get your creative juices flowing.Breakthrough is a step-by-step implementation program that shows the exact b...2022-11-2818 min
The Business of Personal Brand PhotographyMarketing Planning for the Holiday SeasonWe all know the stress of the silly season, it’s an overwhelming time for most so being prepared with a marketing plan in place is crucial. Paula understands the overwhelming feeling most photographers feel when it comes to marketing, and gives a clear and simple breakdown to help you avoid overwhelm to ensure your marketing plan aligns this holiday season.Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a...2022-10-0219 min
The Business of Personal Brand PhotographyMarketing Planning for the Holiday SeasonFOR MENTORING + LEARNING WITH PAULA CLICK HEREWe all know the stress of the silly season, it’s an overwhelming time for most so being prepared with a marketing plan in place is crucial. Paula understands the overwhelming feeling most photographers feel when it comes to marketing, and gives a clear and simple breakdown to help you avoid overwhelm to ensure your marketing plan aligns this holiday season.To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW!2022-10-0220 min
The Business of Personal Brand PhotographyCreate a Photography Business That Works For Your LifeFOR MENTORING + LEARNING WITH PAULA CLICK HEREThere are so many tips out there to help virtual businesses to prioritise working less and living the ideal life, so why can’t we translate this into traditional service businesses? Today Paula is giving us permission to do just that by offering tips on how to achieve your dream life. More holidays, more family time and just more time for yourself are some of the few things we forget along the way of owning a business. So get your notebook and pen ready and start the journey of creating you...2022-09-2531 minThe Business of Personal Brand PhotographyCreating a business that works for your lifeThere are so many tips out there to help virtual businesses to prioritise working less and living the ideal life, so why can’t we translate this into traditional service businesses? Today Paula is giving us permission to do just that by offering tips on how to achieve your dream life. More holidays, more family time and just more time for yourself are some of the few things we forget along the way of owning a business. So get your notebook and pen ready and start the journey of creating your desired lifestyle. 2022-09-2530 minThe Business of Personal Brand PhotographyHow to build authority within YOUR personal brand as a photographerIn this episode Paula shares her real world experience and learnings about how to build your own personal brand as a photographer. You will learn how to position yourself as an expert in the photography business through both the content you put out online and how you should show up offline. Paula also gives you advice on how to remain top of mind of your existing and prospective clients, so it’s safe to say, this one is a must listen! Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses t...2022-09-1121 min
The Business of Personal Brand PhotographyHow to build authority within YOUR personal brand as a photographerFOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula shares her real world experience and learnings about how to build your own personal brand as a photographer. You will learn how to position yourself as an expert in the photography business through both the content you put out online and how you should show up offline. Paula also gives you advice on how to remain top of mind of your existing and prospective clients, so it’s safe to say, this one is a must listen! To get to know Paula and get insight into her wo...2022-09-1122 minThe Business of Personal Brand PhotographyShould you have separate platforms for your business?In this episode Paula will help you figure out whether you should have separate websites and/or Facebook and Instagram accounts for your business. This is a question Paula gets all the time from her clients, particularly when they start offering different services, i.e. Portrait Photography and Wedding Photography and she is going to speak to when it serves to keep them separate and when it can be a damaging business move. Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced per...2022-09-0621 min
The Business of Personal Brand PhotographyShould you have separate platforms for your business?FOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula will help you figure out whether you should have separate websites and/or Facebook and Instagram accounts for your business. This is a question Paula gets all the time from her clients, particularly when they start offering different services, i.e. Portrait Photography and Wedding Photography and she is going to speak to when it serves to keep them separate and when it can be a damaging business move. To get to know Paula and get insight into her work, click here & Follow her on Instagram he...2022-09-0622 minThe Business of Personal Brand PhotographyHow Personal Branding Photography Changed Alison's Life - Student SpotlightIn this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within her photography business and was unsure of what direction. Alison was recommended Paula’s breakthrough program by a friend, and after completing the course, Alison has jumped ship into the personal branding photography world and isn’t going back! The two talk about Alison’s journey before making the switch and how much Alison’s life and business has changed since. the doors to Breakthrough - the Business of Personal Brand Photography are open now, and this 3 month pro...2022-08-2037 min
The Business of Personal Brand PhotographyHow Personal Branding Photography Changed Alison's Life - Student SpotlightFOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within her photography business and was unsure of what direction. Alison was recommended Paula’s breakthrough program by a friend, and after completing the course, Alison has jumped ship into the personal branding photography world and isn’t going back! The two talk about Alison’s journey before making the switch and how much Alison’s life and business has changed since. To get to know Paula and get insight into her work, click here & Fo...2022-08-2038 minThe Business of Personal Brand PhotographyThe 3 Mentors That Helped Shaped The Photographer I Am TodayWe all have mentors to thank for influencing us in our journey to perfecting our craft. Today, Paula dedicates this episode to 3 people she holds near and dear to her heart, and the things that they taught her to help her become the photographer she is today. To get first access to Paula’s free training coming this week, visit the link here. FREE TRAINING SERIESProfit with Personal Brand Photography in 2022. Book shoots, Pre-sell Packages, and create recurring revenue with clients who feed your soul (and who va...2022-08-1425 min
The Business of Personal Brand PhotographyThe 3 Mentors That Helped Shaped The Photographer I Am TodayFOR MENTORING + LEARNING WITH PAULA CLICK HERE We all have mentors to thank for influencing us in our journey to perfecting our craft. Today, Paula dedicates this episode to 3 people she holds near and dear to her heart, and the things that they taught her to help her become the photographer she is today. To get first access to Paula’s free training coming this week, visit the link here. FREE TRAINING SERIESProfit with Personal Brand Photography in 2022. Book shoots, Pre-sell Packages, and create recurring revenue with clients who feed your soul (and who value what you do!)2022-08-1426 minThe Business of Personal Brand PhotographyKnowing Where To Focus In Your Photography BusinessWith growing clientele, comes workload overwhelm. I’m sure you’ve had many days where you sit in front of your computer, and have no clue where to focus on, so you start ticking things off the to-do list and by the end of the day, you have no idea what you even achieved for the day. In today’s episode, Paula comes to the rescue, she takes time to offer advice on how to help you gain the ability to know where to focus within your business, especially if you feel as though your bu...2022-08-0727 min
The Business of Personal Brand PhotographyWhere To Focus In Your Photography Business to Drive it ForwardFOR MENTORING + LEARNING WITH PAULA CLICK HEREWith growing clientele, comes workload overwhelm. I’m sure you’ve had many days where you sit in front of your computer, and have no clue where to focus on, so you start ticking things off the to-do list and by the end of the day, you have no idea what you even achieved for the day. In today’s episode, Paula comes to the rescue, she takes time to offer advice on how to help you gain the ability to know where to focus within your business, especially if you fee...2022-08-0728 minThe Business of Personal Brand PhotographyCreating your Personal Brand FolioWe all know that starting out as a photographer, you need to have a folio to showcase your work, and for personal branding this is no difference. When it comes time to create your folio, you need to evaluate the market you want to represent. In this episode, Paula gives you tips on building a portfolio to grow your desired clientele, and how to take control of your business to smash it in your dream market!To access the Ultimate Posing Guide mentioned in this episode… https://paulabrennan.com.au...2022-07-2821 min
The Business of Personal Brand PhotographyCreating your Personal Brand FolioFOR MENTORING + LEARNING WITH PAULA CLICK HEREWe all know that starting out as a photographer, you need to have a folio to showcase your work, and for personal branding this is no difference. When it comes time to create your folio, you need to evaluate the market you want to represent. In this episode, Paula gives you tips on building a portfolio to grow your desired clientele, and how to take control of your business to smash it in your dream market!To access the Ultimate Posing Guide mentioned in this episode… https://paulabrennan.com.au...2022-07-2822 minThe Business of Personal Brand PhotographyI Don’t Love Social Media, This is How I Make it Work For MeDo you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination and self doubt, resulting in no post at all. With the ever growing desire for social media presences, it can be extremely overwhelming navigating this space and knowing how to best use it for what your needs are.Today, Paula lets us in on a confession. She isn’t Social Media’s biggest fan, which has actually allowed Paula to discover what platforms she likes to interact on and how to use them effectively. Listen in as Paula gives you...2022-07-1729 min
The Business of Personal Brand PhotographyI Don’t Love Social Media, This is How I Make it Work For MeFOR MENTORING + LEARNING WITH PAULA CLICK HEREDo you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination and self doubt, resulting in no post at all. With the ever growing desire for social media presences, it can be extremely overwhelming navigating this space and knowing how to best use it for what your needs are.Today, Paula lets us in on a confession. She isn’t Social Media’s biggest fan, which has actually allowed Paula to discover what platforms she likes to interact on and how to use them effectively. Listen in a...2022-07-1730 min
The Business of Personal Brand PhotographyMake it Easy for Your Clients to Say YES!FOR MENTORING + LEARNING WITH PAULA CLICK HERERemember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so many areas for clients to find you, so how do you engage them and make it easy for them to say yes!In this episode, Paula chats about how you can best serve your clients and make it an easy process for them. She challenges you to deep dive through your website, checking through all the nitty gritty details, like links, contact information and that what you do...2022-07-1032 minThe Business of Personal Brand PhotographyMake it Easy for Your Clients to Say YES!Remember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so many areas for clients to find you, so how do you engage them and make it easy for them to say yes!In this episode, Paula chats about how you can best serve your clients and make it an easy process for them. She challenges you to deep dive through your website, checking through all the nitty gritty details, like links, contact information and that what you do is clearly displayed and...2022-07-1031 minThe Business of Personal Brand PhotographyOutsourcing the Photo EditingFor photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at locations, editing is a time consuming part that you probably don't have time for. So you thought, do I hire a retoucher or do I use a third party company to handle this for me?Today, Paula sits down and talks all about just this! She has experienced it all, from outsourcing her work to a third party company, to now having a full time retoucher as one of her team. She sheds light on...2022-07-0446 min
The Business of Personal Brand PhotographyOutsourcing the Photo EditingFOR MENTORING + LEARNING WITH PAULA CLICK HEREFor photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at locations, editing is a time consuming part that you probably don't have time for. So you thought, do I hire a retoucher or do I use a third party company to handle this for me?Today, Paula sits down and talks all about just this! She has experienced it all, from outsourcing her work to a third party company, to now having a full time retoucher as one of her team...2022-07-0447 minThe Business of Personal Brand Photography7 Steps to a Successful Multi Shoot DayDoing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’s more time effective for you, it acts as a networking day for your beautiful clients & it can be a fun and incredible experience for everyone! As amazing as these shoots are, they are HUGE to organise and execute. In today’s episode, Paula gives you the 7 steps to creating a successful shoot day. Paula outlines the things you need to consider when organising the shoot, how to market to your target clientele & things you’l...2022-06-2726 min
The Business of Personal Brand Photography7 Steps to a Successful Multi Shoot DayFOR MENTORING + LEARNING WITH PAULA CLICK HEREDoing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’s more time effective for you, it acts as a networking day for your beautiful clients & it can be a fun and incredible experience for everyone! As amazing as these shoots are, they are HUGE to organise and execute. In today’s episode, Paula gives you the 7 steps to creating a successful shoot day. Paula outlines the things you need to consider when organising the shoot, how to market to your...2022-06-2727 minThe Business of Personal Brand PhotographyClient Spotlight! Chatting with Business Coach Kerstin ReithmyerDo I need a Personal Branding Photographer? This is a question many photographers think clients ponder upon. The reality is most clients are ready to take the leap and make the investment, so it’s on you as the photographer to step up and confidently make the connection with these clients.Today, Paula is joined by a very special guest, one of her clients, Kerstin Reithmyer. Kerstin is a business coach who works in the online space, this means Kerstin has created an amazing reality for her life, allowing her to travel freely, work he...2022-06-1932 min
The Business of Personal Brand PhotographyClient Spotlight! Chatting with Business Coach Kerstin ReithmyerFOR MENTORING + LEARNING WITH PAULA CLICK HEREDo I need a Personal Branding Photographer? This is a question many photographers think clients ponder upon. The reality is most clients are ready to take the leap and make the investment, so it’s on you as the photographer to step up and confidently make the connection with these clients.Today, Paula is joined by a very special guest, one of her clients, Kerstin Reithmyer. Kerstin is a business coach who works in the online space, this means Kerstin has created an amazing reality for her life, allowing her to...2022-06-1933 minThe Business of Personal Brand Photography5 Things I Can Not Do Without On a PhotoshootA photography kit houses many things, most of which are vital to every shoot day! There’s the obvious things like Camera, Lens, Batteries but what are the things that are essential that aren’t as obvious?In today’s episode, Paula goes through the 5 things she can't shoot without! From random pieces of equipment, to team members that help create the magic. This episode is a fantastic insight for all photographers, offering solutions to things you may be struggling with during your shoots.Breakthrough is a step-by-step implementation program that shows the ex...2022-06-1219 min
The Business of Personal Brand Photography5 Things I Can Not Do Without On a PhotoshootFOR MENTORING + LEARNING WITH PAULA CLICK HEREA photography kit houses many things, most of which are vital to every shoot day! There’s the obvious things like Camera, Lens, Batteries but what are the things that are essential that aren’t as obvious?In today’s episode, Paula goes through the 5 things she can't shoot without! From random pieces of equipment, to team members that help create the magic. This episode is a fantastic insight for all photographers, offering solutions to things you may be struggling with during your shoots.Breakthrough is a step-by-step implementation program that s...2022-06-1220 minThe Business of Personal Brand PhotographyOptimise Your Personal Brand Shoot Plan For Maximum Content For Your ClientFor your clients, photography is one of the crucial elements to marketing their business and who they are. Ensuring each shoot day is optimised to provide your clients with a variety of content is one of Paula’s biggest assets that she offers.Using the same outfit, same location and same composition is not going to serve your clients in the long run and it certainly isn’t optimal for you. Today, Paula talks about the importance of pre shoot prep and how to ensure you are organised on your shoot day to offer your...2022-06-0527 min
The Business of Personal Brand PhotographyShake up your Shooting to Create Collections People will Buy!FOR MENTORING + LEARNING WITH PAULA CLICK HEREFor your clients, photography is one of the crucial elements to marketing their business and who they are. Ensuring each shoot day is optimised to provide your clients with a variety of content is one of Paula’s biggest assets that she offers.Using the same outfit, same location and same composition is not going to serve your clients in the long run and it certainly isn’t optimal for you. Today, Paula talks about the importance of pre shoot prep and how to ensure you are organised on your shoo...2022-06-0528 minThe Business of Personal Brand PhotographyThe Ins and Outs of Hiring & Working with Makeup ArtistsAs a photographer, having a team of people to help create your clients personal branding shoot is so important. Makeup artists are just one of the people that you need on the day, and it’s important they understand your expectations so that they positively represent your business. In this episode, Paula offers great advice on how to set boundaries with the makeup artist you work with and how to navigate those ikky conversations. Paula points out the importance of outlining this in the initial communication, as this helps to avoid any misunderstandings and enh...2022-05-2929 min
The Business of Personal Brand PhotographyThe Ins and Outs of Hiring & Working with Makeup ArtistsFOR MENTORING + LEARNING WITH PAULA CLICK HEREAs a photographer, having a team of people to help create your clients personal branding shoot is so important. Makeup artists are just one of the people that you need on the day, and it’s important they understand your expectations so that they positively represent your business. In this episode, Paula offers great advice on how to set boundaries with the makeup artist you work with and how to navigate those ikky conversations. Paula points out the importance of outlining this in the initial communication, as this helps to avo...2022-05-2930 minThe Business of Personal Brand PhotographyClient Spotlight! Chatting with Broker, Cass ConnellyMany photographers believe there isn’t a market of start up clients who will invest in photography, well…you’d be surprised! For start up businesses, creating your brand is crucial and in the market of today, clients are more aware of the importance of making an impact online, and this is where photography comes in!In this episode, Paula is joined by a very special guest, Cass Connelly. Cass is a Mortgage Broker and repeat client of Paula’s. Paula wanted to hear more about Cass’s perspective, hearing her thoughts on working with Paula...2022-05-2225 min
The Business of Personal Brand PhotographyClient Spotlight! Chatting with Broker, Cass ConnellyFOR MENTORING + LEARNING WITH PAULA CLICK HEREMany photographers believe there isn’t a market of start up clients who will invest in photography, well…you’d be surprised! For start up businesses, creating your brand is crucial and in the market of today, clients are more aware of the importance of making an impact online, and this is where photography comes in!In this episode, Paula is joined by a very special guest, Cass Connelly. Cass is a Mortgage Broker and repeat client of Paula’s. Paula wanted to hear more about Cass’s perspective, hearing her thoug...2022-05-2226 minThe Business of Personal Brand PhotographyThe Moments That Light me up with my ClientsWelcome back to another episode of The Business Of Personal Branding Photography. In this week's episode, Paula shares her golden moments she experiences while working with her clients. From the initial phone call, to those moments throughout the shoot where she gains that confidence, all the way through to the clients reviewing the photos and seeing the ones they chose. This is Paula's why and this why she loves working with women and being a part of their growth. Breakthrough is a step-by-step implementation program that shows the exact bl...2022-05-1623 min
The Business of Personal Brand PhotographyThe Moments That Light me up with my ClientsFOR MENTORING + LEARNING WITH PAULA CLICK HEREWelcome back to another episode of The Business Of Personal Branding Photography. In this week's episode, Paula shares her golden moments she experiences while working with her clients. From the initial phone call, to those moments throughout the shoot where she gains that confidence, all the way through to the clients reviewing the photos and seeing the ones they chose. This is Paula's why and this why she loves working with women and being a part of their growth. To get to know Paula and get insight into her wo...2022-05-1624 minThe Business of Personal Brand PhotographyIs There a Big Enough Market for Personal Branding?Are there even enough clients out there that want personal branding? This is a question Paula finds herself being asked regularly, and the simple answer is YES! The average entrepreneur/business owner doesn't have the capacity or desire to create and execute a social media strategy to show up online regularly. So personal branding photography is a marketing tool most small businesses need and want. In this episode, Paula dives deep into The main types of personal brand clients and what they want from you, so you can create pr...2022-05-1128 min
The Business of Personal Brand PhotographyIs There a Big Enough Market for Personal Branding?FOR MENTORING + LEARNING WITH PAULA CLICK HEREAre there even enough clients out there that want personal branding? This is a question Paula finds herself being asked regularly, and the simple answer is YES! The average entrepreneur/business owner doesn't have the capacity or desire to create and execute a social media strategy to show up online regularly. So personal branding photography is a marketing tool most small businesses need and want. In this episode, Paula dives deep into The main types of personal brand clients and what they want from you, so you can create pr...2022-05-1129 minThe Business of Personal Brand PhotographyIs There a Big Enough Market for Personal Branding?Are there even enough clients out there that want personal branding? This is a question Paula finds herself being asked regularly, and the simple answer is YES! The average entrepreneur/business owner doesn't have the capacity or desire to create and execute a social media strategy to show up online regularly. So personal branding photography is a marketing tool most small businesses need and want. In this episode, Paula dives deep into The main types of personal brand clients and what they want from you, so you can create pr...2022-05-0828 min
The Business of Personal Brand Photography3 Things Photographers Need to do to be Successful in BusinessFOR MENTORING + LEARNING WITH PAULA CLICK HEREAre you running the kind of business that you dreamt of when you first picked up that camera and were bitten by the creative bug? As creatives we spend all of our time perfecting our craft right which means that we don’t often spend time on the business side of things. In this episode, Paula shares 3 things she wishes she knew when she first started her photography business. By listening you will learn the importance of valuing yourself and your work, the need for a sales process and why you...2022-04-2931 minThe Business of Personal Brand Photography3 Things Photographers Need to do to be Successful in BusinessAre you running the kind of business that you dreamt of when you first picked up that camera and were bitten by the creative bug? As creatives we spend all of our time perfecting our craft right which means that we don’t often spend time on the business side of things. In this episode, Paula shares 3 things she wishes she knew when she first started her photography business. By listening you will learn the importance of valuing yourself and your work, the need for a sales process and why you should be marketing your...2022-04-2930 minThe Business of Personal Brand PhotographyHow to Market Headshots and Personal Branding SeparatelyWelcome to another episode! This week Paula chats to us about how to differentiate between headshots and personal branding. In the market today, Paula has noticed headshots being marketed as personal branding, which is totally fine, but the objective of this episode is to allow photographers to expand their service offering and how to communicate the difference to their clients. Paula dives deeper into what headshots and personal branding look like for her, and the wide range of photo types she offers to her personal branding clients. Breakthrough is a step-by-step implementation program for b...2022-04-2927 min
The Business of Personal Brand PhotographyHow to Market Headshots and Personal Branding SeparatelyFOR MENTORING + LEARNING WITH PAULA CLICK HEREWelcome to another episode! This week Paula chats to us about how to differentiate between headshots and personal branding. In the market today, Paula has noticed headshots being marketed as personal branding, which is totally fine, but the objective of this episode is to allow photographers to expand their service offering and how to communicate the difference to their clients. Paula dives deeper into what headshots and personal branding look like for her, and the wide range of photo types she offers to her personal branding clients. To get t...2022-04-2928 minThe Business of Personal Brand PhotographyWhy I made the switch to personal brand photography… 100%Welcome to the very first episode of The Business of Personal Branding Photography! To kick start, Paula takes us on a trip down memory lane, filling us in on her incredible journey. From growing up surrounded by photography, thinking she’d never follow the same path, to discovering her love of photography, buying the family business, and diving into the world of weddings and eventually portrait photography. After years of amazing experiences and connections, Paula has jumped into the world of personal branding. In this episode, Paula shares why she moved from a lucrative wed...2022-04-2937 min
The Business of Personal Brand PhotographyWhy I made the switch to personal brand photography… 100%FOR MENTORING + LEARNING WITH PAULA CLICK HEREWelcome to the very first episode of The Business of Personal Branding Photography! To kick start, Paula takes us on a trip down memory lane, filling us in on her incredible journey. From growing up surrounded by photography, thinking she’d never follow the same path, to discovering her love of photography, buying the family business, and diving into the world of weddings and eventually portrait photography. After years of amazing experiences and connections, Paula has jumped into the world of personal branding. In this episode, Paula shares why she mov...2022-04-2938 min
The Business of Personal Brand PhotographyWelcome to the Business of Personal Brand PhotographyFOR MENTORING + LEARNING WITH PAULA CLICK HEREIn the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW!2022-04-1401 min