Shows
B2B Influence20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality with VDS Digital Agency's Ginny DelaitreIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of data-driven, omnichannel marketing strategies, maintaining brand consistency—especially when using AI tools—and educating clients on realistic marketing expectations. Ginny shares insights on scaling campaigns, the need for user-centric content, and the value of integrating social, email, and LinkedIn outreach. Looking ahead to 2027, Ginny predicts that brands blending AI with authentic human connection and user-first experiences will stand out in B2B marketing.Learn more about Ginn...2025-07-2820 minB2B Influence19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura PattersonIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration. She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making.Learn more about Laura's work HERE.Connect with Laura on LinkedIn HERE. ...2025-07-2128 minB2B Influence18 - PR Power Play: Transforming Tech Narratives into Sales Success with Red Fan Communications' Kathleen LucenteIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement. She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape.Learn...2025-07-1422 minB2B Influence17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales with Hexagon Media's Debra BowersIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on smarter targeting, message optimization, and campaign accountability. She highlights the importance of understanding customers and ensuring that marketing efforts effectively drive sales. Debra also shares insights on continuous evaluation, the role of sales in marketing success, and the need for transparency and a holistic approach.Learn more about Debra's work HERE.2025-07-0725 minB2B Influence16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing with SmartBug Media's John SuarezIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics include the shift in inbound marketing and revenue operations (RevOps), the importance of data-driven strategies, and the evolving marketing landscape influenced by AI. John highlights how consolidating tech stacks and understanding target audiences can drive revenue growth, improve efficiency, and foster collaboration between marketing and sales teams.Learn more about John's work HERE....2025-06-3020 minB2B Influence15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle MealyIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses. Kyle emphasizes the need for a revolutionary approach, integrating marketing and sales to drive revenue growth. He discusses the increasing importance of data, audience planning, and the role of AI in streamlining business processes. Kyle also highlights cost-effective tools and strategies for small businesses, advocating for a unified revenue function and a focus on ROI to ensure sustainable growth in a...2025-06-1920 minB2B Influence14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses with SEO Optimizers' Brandon LeibowitzIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget considerations, remarketing for small businesses, and building backlinks for SEO. Brandon emphasizes the need for continuous optimization and leveraging audience data for effective campaigns. He also explores the role of Google Ads, the impact of AI on SEO, and the significance of an omnichannel marketing approach.Learn more about Brandon's work HERE.Connect with Brandon on LinkedIn HERE. Think you'd be a great guest...2025-06-1621 minB2B Influence13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses with A Purpose Partnership's Adam SinkusIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers, creating actionable marketing plans, and the critical role of execution. He covers the significance of social media presence, content marketing, and integrating various marketing channels like email and programmatic advertising. Adam predicts a future shift in B2B marketing towards quality content and emphasizes the role of AI in enhancing marketing efficiency. Learn more about...2025-06-0920 min
What does it take to build a successful BPO company? How successful are you with your agents?The Importance of Relationship-Building in Telemarketing with Richard Blank. The B2B Influence Podcast.Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.At The B2B Influence Podcast, we showcase the brilliance, values, and strategies of B2B industry leaders who are shaping the future. Our podcast spotlights trailblazers who are...2025-05-1924 min
Podcast guest appearances. Richard Blank Costa Rica's Call CenterThe B2B Influence Podcast. The Importance of Relationship-Building in Telemarketing with Richard BlankAre you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.At The B2B Influence Podcast, we showcase the brilliance, values, and strategies of B2B industry leaders who are shaping the future. Our podcast spotlights trailblazers who are...2025-05-1924 minB2B Influence12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing with Reliable Acorn's David ZimmermanIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance on technology. David discusses the challenges of email marketing, the necessity of high-quality content, and the importance of tracking and measuring marketing efforts. He also highlights the role of multi-channel marketing and the use of platforms like LinkedIn for B2B customer acquisition. Learn more about David's work HERE.Connect with...2025-05-1225 minB2B Influence11 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impact with Craft's Angelo PonziIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, Founder, and Fractional CMO of Craft, Angelo Ponzi. Angelo explores effective B2B marketing strategies, emphasizing the importance of understanding customer behavior, leveraging data, and adapting communication for different generations. Angelo highlights the need for thorough research, direct customer engagement, and integrated marketing strategies. The discussion also covers the role of AI in data security and marketing attribution, stressing the necessity for companies to remain agile and customer-focused in a competitive landscape.Learn more about Angelo's work HERE.2025-05-0522 minB2B Influence10 - Building Bridges, Not Barriers: The Importance of Relationship-Building in Telemarketing with Costa Rica's Call Center's Richard BlankIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, CEO, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard explores the crucial role of call centers in the marketing-to-sales pipeline, emphasizing the importance of human connection and empathy in telemarketing. Richard discusses balancing inbound and outbound calls, the significance of soft skills, and the operational challenges of converting leads. He advocates for quality interactions over quantity, effective follow-up, and maintaining realistic expectations. Richard underscores the enduring value of personal connections in customer service and telemarketing....2025-04-2825 minB2B Influence9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave NugentIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing. He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels, and the impact of new technologies on campaign strategies. Dave highlights Fusion92's client-centric approach and invites industry collaboration to leverage data creatively for marketing success.Learn more about Dave's work HERE.Connect with...2025-04-2124 minB2B Influence8 - Building Relationships: The Key to Successful B2B Marketing Campaigns with Change3's Kneko Burney MillerIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors. Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.Learn more about...2025-04-1420 minB2B Influence7 - Content is King: Why Investing in Video Can Elevate Your Brand with Vallo Media's Anthony ChiaravalloIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of Vallo Media, Anthony Chiaravallo. Anthony highlights the importance of an omnichannel approach, audience engagement, and personalized outreach. Anthony emphasizes building a resonant brand and innovative tactics like personalized gift-based outreach. He addresses challenges like bot traffic and the need for continuous optimization in digital advertising. The episode also explores leveraging intent data, custom scripts for ad control, and the potential of video content creation and AI integration in marketing strategies.Learn more about Anthony's work HERE.2025-04-0720 minB2B Influence6 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine FouIn this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA. He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.Learn more about Augustine's work HERE....2025-03-3126 minB2B Influence5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact with IPG Mediabrands' Kenton KnoepflerIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics. Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.2025-03-2426 minB2B Influence4 - Direct Mail and Digital: The Dynamic Duo of Modern Marketing with Modern Postcard's Keith GoodmanIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the VP, Corporate Sales and Marketing at Modern Postcard, Keith Goodman. Keith focuses on the evolving role of direct mail in supporting digital channels such as email, programmatic advertising, and social media. Keith highlights the importance of a multi-channel approach, the challenges of attribution, and the need for collaboration among marketing teams. They also explore the impact of hybrid work environments on audience targeting and emphasize understanding customer needs to enhance targeting and conversion rates.Learn more about Keith's work HERE.2025-03-1721 minB2B Influence3 - Targeting High-Intent Decision-Makers: The Future of Programmatic Marketing with Programmatic B2B's Chris DeMartineIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Commercial Officer of Programmatic B2B, Chris DeMartine. Chris discusses significant industry shifts, including increased transparency in marketing campaigns and better integration between sales and marketing teams. Chris emphasizes the importance of account-level reporting, allowing clients to see which companies engage with their campaigns. He also explores the challenges and opportunities presented by emerging technologies, data-driven approaches, and the strategic use of contextual AI to enhance audience targeting and campaign efficiency.Learn more about Chris's work HERE....2025-03-1020 minB2B Influence2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling with Neumarketingroup's Julie NeumarkIn this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of Neumarketingroup, Julie Neumark. Julie discusses key trends and innovations in B2B marketing, emphasizing audience engagement, content marketing, and AI's impact. Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies.Learn more about Julie's work HERE.Connect with...2025-03-0315 minB2B Influence1 - Unleashing the Power of Data: The Secret Weapon for B2B Innovators with Paula ChiocchiIn the inaugural episode of B2B Influence: Spotlight on Industry Game-Changers, Josh Elledge of UpMyInfluence speaks to the creator and host of the show, Paula Chiocchi. Paula is the CEO of Outward Media, Inc. Paula outlines the podcast's aim to feature industry leaders and innovators, sharing insights on effective marketing strategies and emerging technologies. She also emphasizes the significance of data quality in marketing and invites listeners to nominate influential figures in the B2B marketing space to be guests on the show. Learn more about Paula's work HERE.Connect with Paula...2025-02-1011 min
The Thoughtful Entrepreneur2104 – The Impact of Real-Time Data on B2B Marketing Strategies with OMI’s Paula ChiocchiThe Importance of Data in B2B MarketingIn a recent episode of "The Thoughtful Entrepreneur," host Josh engaged in a conversation with Paula Chiocchi, CEO of Outward Media (OMI), about the critical role of data in B2B marketing. They explored how businesses can leverage data to enhance marketing strategies, the necessity of maintaining high-quality data, and emerging industry trends. Paula shared key insights and actionable advice, offering a comprehensive guide for businesses aiming to optimize their marketing efforts through data.Outward Media, known as OMI, is a performance marketing agency with a robust...2025-01-0819 min
Inside Forbes CouncilsDo More With Your Email ListWith the abundance of data available to advertisers, it is now easier than ever to craft strong, targeted email campaigns. Forbes Councils members Paula Chiocchi and Antoine Bonicalzi share their tips for growing your email list and then using it for more than a simple newsletter.2019-08-1300 min
Invest In Her with Catherine GrayMamta Jain Valderrama, author of A Girl In Traffick and Paula Chiocchi, Founder and CEO of Outward Media, Inc.Live Love Thrive is a women's Empowerment hour featuring women who are doing amazing work in the world and inspiring others to do the same. Producer 360Karma's ideology is about women helping women so as to catapult females into more positions of influen2017-06-1449 min
UnMutedEp3- Paula Chiocchi CEO of Outward Media Inc Part 2Paula Chiocchi is the CEO of a Outward Media Inc. who has clients that are fortune 1000 companies. Paula has an interesting perspective on Millennials and Baby Boomer interactions in the workplace today.Support this podcast at — https://redcircle.com/unmuted/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2017-04-1324 minUnMutedEp2- Paula Chiocchi CEO of Outward Media IncOMI was at the forefront of B2B email marketing partnering with D&B and Experian to provide email marketing data for their clients.Support this podcast at — https://redcircle.com/unmuted/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2017-04-1120 min