Shows
OFFBounds Retail99. Jonathan Adler's President, Mary Beth Sheridan: “People aren’t just buying a product anymore. They’re buying a lifestyle.”In this episode of OFFBounds, Paula Macaggi sits down with Mary Beth Sheridan, just a few weeks into her role as President of Jonathan Adler, to talk about how she’s thinking about the future of the brand so early on, from craftsmanship and customer connection to growth, digital-first retail, and the role of AI as a creative tool. It’s a thoughtful conversation about leading with instinct, scaling a deeply personal brand, and evolving an iconic name without losing what makes it special.
2025-12-2326 minOFFBounds Retail98. Black Friday Performance Data Explained. What Actually Drove Growth This YearPaula Macaggi is joined by Ometria's Hannah Stacey, Director of Strategy and Product Marketing, and Rita Martins, Retail Intelligence Team Lead, to break down what really happened during Black Friday and Cyber Monday. Drawing on performance data from hundreds of retail brands, they explore why Black Friday has become a full season, which categories and customer behaviors drove growth, how marketing volume and engagement shifted, and why retention remains the biggest post Black Friday challenge. The conversation focuses on what these results mean for long term growth, brand value, and how retail leaders should think about preparing for the...
2025-12-1639 minOFFBounds Retail95. NRF's SVP of Content, Jill Dvorak: "One trillion dollars in holiday spend is the highest we have ever forecast.”In this episode, Paula sits down with Jill Dvorak, SVP of Content at the National Retail Federation, for a wide ranging conversation about the state of retail in 2025, the turbulence created by tariffs and policy uncertainty, and why consumers are still driving a one trillion dollar holiday season. Jill breaks down what NRF really does beyond the Big Show, the global view from APAC and Europe, the surge of AI shaping this year’s event, and the growing importance of reverse logistics and new regulations like California’s textile law. She also shares her unconventional career path and the less...
2025-11-2536 minOFFBounds Retail92. Tariffs and US Holiday Season 2025 with Richard KestenbaumIn this episode, Paula Macaggi sits down with Richard Kestenbaum, Partner at Triangle Capital, and Forbes contributor, to break down what’s really shaping the 2025 holiday season. From tariffs and inflation to shifting consumer confidence and cautious spending, Richard shares his perspective on why “flat is the new up,” how retailers can navigate uncertainty, and what signals in M&A reveal about the health of the retail industry heading into 2026.Check Richard's full article hereSee here KPMG's tariffs report
2025-10-2132 minOFFBounds Retail91. (Trends) Kidulting, Experiences and Storytelling: A Revisit to Build-a-Bear's GrowthBuild-A-Bear Workshop turned birthday rituals and heart ceremonies into a growth engine, with its stock up about 1,900 percent in five years and domestic store traffic up 3 percent while the national benchmark fell. Paula revisits her conversation with CTO Dara Meath to unpack the experience-first model, the rapid 18-month digital sprint from mobile POS to 2D/3D visualization, and the rise of the “kidult” that powers higher-value collecting and gifting. From clever social drops like the Fruit Stand to a culture that “sells stories, not items,” this episode breaks down how emotion, omnichannel execution, and brand discipline translate into real results...
2025-10-1414 min
OFFBounds Retail[RIA02] How to stay authentic in the age of AI with 8thirtytwo's Fractional CMO, Julie Channing and Ometria's CEO, Ivan MazourIn our episode 2 of Retail Intelligence in Action Series in partnership with Ometria, our host Ron Thurston speaks with Ivan Mazour (CEO,Ometria) and Julie Channing (Fractional CMO; ex-Allbirds, Levi’s, Nest) about leading with trust and authenticity in an AI-driven era. They unpack why clean, connected data is the bedrock of customer trust, how to use AI as an accelerant (not a replacement) to free teams for storytelling, where personalization truly adds value, and why transparency around AI usage will separate winners from the pack. Practical moves for retail marketing: start small, focus on retention, and partner for sp...
2025-10-0947 minOFFBounds Retail90. Illy Caffè's VP of Marketing & Digital, Cristian Arcangeli: “Growth starts when you understand your customer and stay consistent.”What happens when an iconic Italian coffee brand finds its voice in the U.S. market? Cristian Arcangeli, VP of Marketing, Commercial Strategy and Digital at Illy Caffè, shares how the company achieved fourfold growth by staying true to its premium identity. From redefining what it means to be a luxury coffee brand in America to using Amazon as a storytelling platform, Cristian reveals how clarity, discipline and consistency turned Illy into a modern success story rooted in heritage.
2025-10-0727 min
OFFBounds Retail[RIA01] Finding your direction in implementing AI with Knix' CCO, Nicole Tapscott and Ometria's CSO, Djalal LougouevWelcome to Episode 1 of Retail Intelligence in Action, a new series by OFFBounds in partnership with Ometria where we explore how AI is revolutionizing enterprise retail marketing, hosted by retail leader Ron Thurston.There is no established roadmap for AI in retail. In this launch episode of Retail Intelligence in Action, Ron Thurston hosts Nicole Tapscott (CCO, Knix) and Djalal Lougouev (President and Co-Founder, Ometria) to show how teams can chart their own course. They discuss identifying early bottlenecks, running small but meaningful experiments, balancing scale with authenticity, making smart buy vs build calls, earning organizational buy-in...
2025-10-0240 minOFFBounds Retail89. Matt Marcotte's Book, Built on Belief: Why Cultures of Commitment Are the Competitive AdvantageIn this episode of OFFBounds, Paula Macaggi sits down in New York with retail veteran and professor Matt Marcotte to celebrate the launch of his new book Built on Belief: Why Cultures of Commitment Are the Competitive Advantage. Drawing on three decades of leadership at Apple, Gap, Tori Burch, Bergdorf Goodman, and Salesforce, Matt shares why employees should be seen as a company’s most important customers, the difference between compliance and commitment, and why profit should be viewed as the reward for doing the right thing. This conversation is a masterclass in leadership, culture, and building brands that in...
2025-09-3033 minOFFBounds Retail88. Ferrero's SVP of Media and Marketing Services, Danielle Sporkin: "ROAS is only the starting point."In this episode of OFFBounds, host Paula Macaggi sits down with Danielle Sporkin, SVP of Media and Marketing Services at Ferrero, to explore how one of the world’s most beloved confectionery companies is balancing heritage with innovation. From Nutella and Kinder to Butterfinger and Keebler, Ferrero’s portfolio is as diverse as it is iconic. Danielle shares how the company is embracing digital transformation, evolving its retail media strategy from search to full funnel, measuring success through incrementality, and leveraging data and AI to get closer to consumers. She also opens up about her nonlinear career path and offe...
2025-09-2329 minOFFBounds Retail87. NVIDIA's VP and GM of AI for Retail, CPG and QSR, Azita Martin: "Physical AI is the next big wave"In this episode of OFFBounds, Paula Macaggi sits down with Azita Martin, VP & GM of AI for Retail, CPG, and QSR at NVIDIA, the world’s most valuable company. Together they explore how AI is transforming retail, from e-commerce and supply chain optimization to computer vision, robotics, and digital twins. Azita shares real-world examples from companies like L’Oréal, Lowe’s, and Yum! Brands, and explains why agentic AI and “Physical AI” will redefine how we shop and experience brands in the years ahead.Understand more how Nvidia supports retailers here: https://www.nvidia.com/en-us/industries/
2025-09-1635 minOFFBounds Retail86. Danone North America's CMO, Linda Bethea: "Health and wellness is at a tipping point in America"In this episode of OFFBounds in partnership with Groceryshop, Paula Macaggi sits down with Linda Bethea, CMO of Danone North America, to explore how one of the world’s largest food companies is navigating a massive shift in consumer behavior. From the rise of GLP-1 medications and America’s growing focus on wellness, to innovations like Oikos Fusion, cultural activations at Coachella, and retail media strategies, Linda shares how Danone is making health both accessible and engaging. She also reveals her 4 C’s of leadership: Curiosity, Courage, Conviction, and Compassion, and what it takes to build brands that truly drive...
2025-09-0919 minOFFBounds Retail85. Papa Johns' CMO, Jenna Bromberg: “Your attitude determines your altitude.”In this episode of OFFBounds, Paula sits down with Jenna Bromberg, Chief Marketing Officer of Papa Johns, to explore how pizza, hospitality, and retail collide in her career journey. From Pizza Hut to Hilton to Carter’s and now Papa Johns, Jenna shares how each experience shaped her leadership and vision for the brand. We talk about personalization at scale, creative campaigns that break through culture (yes, even a garlic bath bomb 🧄🛁), and the balance between creativity and performance. She also gives us a peek into how Papa Johns is using data, loyalty, and innovation to stay at the center o...
2025-09-0228 minOFFBounds Retail84. Grendene's CDO, Jessica Alsing: “Authenticity and community will always beat the playbook.”In this episode of OFFBounds, Paula Macaggi sits down with Jessica Alsing, Chief Digital Officer at Grendene Global Brands — the powerhouse behind Melissa, Ipanema, and Rider. Jessica shares how she helped Melissa achieve 12x growth in the U.S., why storytelling and community are essential to building authentic global brands, and the leadership lessons she’s carried from her time at Gap, West Elm, and Crocs. From Melissa’s cult following and iconic collaborations to its sustainable closed-loop manufacturing in Brazil, this conversation is packed with insights on scaling beloved brands, navigating new markets, and leading with curiosity.Jess...
2025-08-2623 minOFFBounds Retail83. April Sabral on Positive Retail Leadership: “If you don’t believe it, you won’t achieve it — and neither will your team.”In this episode of OFFBounds, Paula Macaggi sits down with retail leadership expert and author April Sabral to explore how positivity can transform teams, culture, and results. From her start as a 17-year-old sales associate to leading hundreds at Starbucks, Banana Republic, and David’s Tea, April shares lessons from three decades in retail leadership, including her ACT framework (Accept, Create, Teach), the $1M chocolate bar story, and insights from her upcoming book Positive Accountability. Packed with practical advice and inspiring stories, this episode is a must-listen for anyone looking to lead with purpose, empathy, and impact.
2025-08-1933 minOFFBounds Retail82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."Lauren Steinberg, Chief Digital Officer at Loblaw Companies Limited, shares how Canada’s largest retailer transformed from an in-store-only business into a multi-billion-dollar digital powerhouse. She reveals how building a “startup within the enterprise” enabled agility and innovation at scale, the role of personalization and AI in reshaping online grocery, and why true customer loyalty goes far beyond points. Lauren also reflects on leadership lessons from her 13-year journey and how Loblaw is connecting food, health, and technology to better serve millions of Canadians.Lauren will be speaking at Groceryshop this September in Vegas. Click here to join u
2025-08-1233 minOFFBounds Retail81. Ulta Beauty's SVP Digital and Ecommerce, Josh Friedman:"We just hit 45 million loyalty members."While in Singapore for NRF APAC 2025, Paula Macaggi sits down with Josh Friedman, SVP of Digital & E-commerce at Ulta Beauty, to explore how the iconic beauty retailer is blending personalization, AI, and omnichannel innovation to shape the future of shopping. From the Shop My Store feature and 45 million–strong loyalty program to a thriving online community and an upcoming curated marketplace, Josh shares how Ulta is creating seamless, relevant, and inspiring experiences that connect customers online and in-store.Subcribe to our newsletter: https://offbounds.substack.com
2025-08-0524 minOFFBounds Retail80. (Recorded Live) How Happy Employees Create Better Retail Customer Experiences | NRF APAC 2025In this special episode recorded live at NRF APAC 2025 in Singapore, Paula Macaggi sits down with Panchalee Weeratammawat, Chief People Officer at Central Retail Group, and Mia Anderson, GM of Retail and Channels at 2degrees, to explore how investing in employee happiness leads to stronger customer experiences and business growth. From transforming HR into a strategic powerhouse to turning around employee NPS from -19 to +72, this candid conversation reveals the fundamental strategies behind building a people-first culture in retail.
2025-07-2923 minOFFBounds Retail79. Mecca Brands' CRO, Ian Burl: "The way you make an experience better is by thinking about emotion."In this episode recorded in Singapore for NRF APAC 2025, Paula Macaggi sits down with Ian Burl, Chief Retail Officer at Mecca Brands, Australia's leading prestige beauty retailer. Ian shares how Mecca has built a cult-like following by designing every part of the customer journey around how people feel.From spending every Friday on the store floor to investing 4% of revenue into team education and empathy training, Ian reveals how Mecca scales human connection across 110+ stores. Together, they explore why emotional intelligence (EQ) is becoming more valuable than IQ, how it drives loyalty, and why, in an AI-driven...
2025-07-2237 minOFFBounds Retail78. DingDong Fresh's VP, Shaoming Yang: “We digitized everything and all decisions are made by AI.”In this episode, Shaoming Yang, VP of DingDong Fresh, shares how the company is transforming grocery retail in China through a deeply integrated, AI-powered model. From operating over 1,000 dark stores to delivering live seafood in under 30 minutes, DingDong combines precision forecasting, supply chain innovation, and customer personalization to create one of the most efficient grocery ecosystems in the world. Shaoming breaks down how AI drives everything — from replenishment and logistics to customer service — and why DingDong’s “one inch wide, one kilometer deep” approach is enabling not just fast delivery, but true sustainability and global scalability.
2025-07-1524 minOFFBounds Retail77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."India is one of the fastest-growing retail markets in the world, and at the center of its fashion and lifestyle revolution is Myntra, one of the country’s largest e-commerce platforms. In this episode, Paula Macaggi sits down with Nandita Sinha, CEO of Myntra, to explore how the company is digitizing a still largely offline market, shaping Gen Z shopping behavior, and powering the rise of trend-driven retail through AI, personalization, social commerce, and even 30-minute fashion delivery. From brand partnerships to creator tools, this is a masterclass in building the future of fashion in a soon-to-be digital-first India.
2025-07-0827 minOFFBounds Retail76. Lotte Retail's Group CEO, Sam Kim: "In Korea, there is no online or offline, there is just shopping"Retail in APAC Series with NRF APAC 2025: KoreaRetail in South Korea doesn’t look like retail anywhere else. With over half of all shopping happening online, the line between digital and physical has completely disappeared. At the center of it all is Lotte Retail, a household name that’s now rethinking everything it does. In this episode, Group CEO Sam Kim shares what it really takes to lead transformation at this scale. From AI-powered experiences to ecosystem thinking, he opens up about the challenges, the mindset shifts, and the deep focus on customer experience that are driv...
2025-07-0133 minOFFBounds Retail75.NRF APAC 2025: What Asia-Pacific Is Teaching the World About RetailIn this special episode recorded live at NRF APAC 2025 in Singapore, Paula Macaggi kicks off a six-part series exploring the boldest innovations and biggest challenges shaping retail across Asia-Pacific. From Indonesia’s 22,000-store convenience giant to India’s booming quick commerce scene and Korea’s "no-line" retail revolution, this episode is packed with insights on AI, customer experience, logistics, and emotional intelligence from some of the region’s most visionary leaders. Welcome to the first chapter of OFFBounds' Retail in APAC Series.
2025-06-2417 minOFFBounds Retail74. Tony's Chocolonely's Head of North America, Dusan Vujovic: “Transparency isn’t a marketing strategy. It’s a responsibility.”In this episode, Paula Macaggi sits down with Dusan Vujovic, Head of North America at Tony’s Chocolonely, to explore how the Dutch-born chocolate brand is rewriting the rules of ethical business in the U.S. retail landscape. From turning a mission into a movement to breaking into a competitive $4B market, Dusan shares how Tony’s combines bold storytelling, radical transparency, and uncompromising taste to win shelf space and consumer trust — all while pushing the industry toward a more just and sustainable future.
----Sponsored by VTEX
2025-06-1733 minOFFBounds Retail73. Vitamin Shoppe's COO, Andrew Laudato: "IT teams have to earn the right to innovate"In this episode, I sit down with Andrew Laudato, COO of The Vitamin Shoppe, a leading U.S. health and wellness retailer with 650+ stores, to explore how great IT teams are built, why innovation starts with operational excellence, and how AI is transforming retail. From vibe coding and RPA to inclusivity and composable commerce, Andrew shares why tech leaders must speak the language of business and why the best strategy isn’t about AI—it’s about using AI to better serve the customer.
----Sponsored by VTEX
2025-06-1031 minOFFBounds Retail72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe.
----Sponsored by VTEX
2025-06-0347 minOFFBounds Retail71. East Side Story: Why APAC Is Retail’s Hottest MarketIn this special episode of OFFBounds, Paula Macaggi invites you to Singapore for NRF APAC 2025, the region’s biggest retail event, to explore why Asia-Pacific is the most powerful engine of global retail growth. With 60% of the world’s population and 3.49 billion people expected to join the middle class by 2030, APAC is transforming how the world shops. Paula is joined by Ryf Quail, Managing Director of Comexposium, and David Mann, Chief Economist APAC at Mastercard, to unpack the region’s complexity, economic resilience, and the retail innovation emerging from markets like Indonesia, the Philippines, Thailand, and India. From g...
2025-05-2720 minOFFBounds Retail70. Catalyst Brands' CDO, Mike Dupuis: "AI is changing retail profoundly."In this episode, Paula sits down with Mike Dupuis, Chief Digital Officer at Catalyst Brands (Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney), to explore the art of digital transformation at scale. We discuss the evolution from 2 brands to 1,700+ stores, the challenge of building unified tech and data platforms, and the critical balance between building and farming brand equity. Mike also shares his insights on AI in retail, from early adoption to automation, and why mastering data will define the winners of the next retail wave. Whether you’re leading a legacy brand or scaling a sta...
2025-05-2026 minOFFBounds Retail69. Hamley's CXO, Paul Porter: "Consumers demand memorable experiences."Join me as I sit down with Paul Porter, Global Chief Experience Officer at Hamleys, the world’s oldest and most iconic toy retailer, for a deep dive into the art of creating unforgettable in-store experiences. In this episode, we discuss how Hamleys has captivated generations of shoppers for 265 years, the magic behind its seven floors on London’s Regent Street, and the power of play in a digital world. Learn how Hamleys scales joy across 200 stores in 17 markets, why emotion and storytelling still beat one-click convenience, and what the future of experiential retail looks like. If you’re passio...
2025-05-1331 minOFFBounds RetailBONUS EPISODE: A Quick Fire Chat with Shoptalk's Ben MillerShoptalk Europe - https://shoptalkeurope.comOFFBounds listeners can get a discount using the codes below:🎟️ Retailers and Brands, use code RBOFFBO20 🎟️ General Attendees, use code GAOFFBO20AD: -----In this special BONUS episode of the OFFBounds podcast, host Paula Macaggi had a coffee chat with Ben Miller, VP of Original Content & Strategy at Shoptalk & Groceryshop, for a rapid-fire chat about the upcoming Shoptalk Europe 2025 in Barcelona. They discuss what makes this event the go-to destination for retail leaders, the biggest trends shaping the industry, and what attendees can expect as Shoptalk Europe bring...
2025-05-0820 minOFFBounds Retail68. Ron Thurston's New Book: Human PrideIn this special episode recorded in London, bestselling author and retail leader Ron Thurston joins Paula Macaggi to launch his new book Human Pride—a bold call to embrace what makes us human in an age dominated by AI. They discuss how frontline retail, purpose-driven leadership, and personal pride are the real future-proofing tools in a changing job market. From multigenerational teams to algorithmic interviews, this episode is a masterclass in leading with heart and thriving in the digital era.You can buy your copy here!
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2025-05-0642 minOFFBounds Retail67. Selfridges' CTO, Ross Beaumont: “If you don’t notice the tech, that means it’s working.”Step inside the yellow-bag world of Selfridges as host Paula Macaggi sits down with CTO Ross Beaumont to reveal how a 1906 department store stays at the cutting edge of luxury retail: from “Selfridges Unlocked” keys that trade spend for once-in-a-lifetime experiences, to ReSelfridges buy-back tech fuelling a circular economy, to AI that augments—never replaces—the human touch that turns shoppers into “Very Selfridges People.” Ross lifts the curtain on juggling million-square-foot store ops with next-day delivery, building product-led teams that fail fast but protect customer data, and he explains why he believes Selfridges is less a shop than a c...
2025-04-2944 min
OFFBounds Retail66. Currys' COO, Lindsay Haselhurst: "Profit and purpose go hand in hand."In this episode, I sit down with Lindsay Haselhurst, Chief Operating Officer at Currys, to unpack what it really takes to lead transformation at scale in one of the UK’s largest retailers. From navigating Brexit and pandemic-era supply chain chaos to pioneering innovation in re-commerce, 3D printing, and customer-centric operations, Lindsay shares a masterclass in operational excellence and people-first leadership. We dive into how Currys is building a culture of high performance and continuous improvement, why Right First Time is more than just a KPI, and how profit and purpose can (and must) go hand in hand. If yo...
2025-04-2243 minOFFBounds Retail65. Kingfisher PLC's Global CTO, Christopher Blatchford: "Diversity drives better business outcomes."What does it take to digitally transform a £13B retail giant across eight countries and nearly 2,000 stores? In this episode, I sit down with Christopher Blatchford, Global CTO of Kingfisher PLC — the company behind B&Q, Screwfix, Castorama, and more — to unpack the tech strategy powering one of Europe’s biggest home improvement groups. We dive into why modularity (not just microservices) is the real key to agility, how to scale innovation across diverse banners, and what “do it for me” means for the future of DIY. Chris also shares a powerful take on the business case for DEI, and why bac...
2025-04-1538 minOFFBounds Retail64. Endeavour Group's Head of Insights, Benjamin Thompson: "Innovation is a double-edged word."What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech scouting to the real reasons digital transformation fails, Benjamin unpacks the mindset shifts, leadership dynamics, and operational models that separate innovation theater from meaningful impact. If you're leading change in a complex organization, this conversation is your blueprint.Subscribe to our newsletter!✨ Thanks to VTEX...
2025-04-0732 min
OFFBounds Retail63.Schwarz Digital's SVP of Innovation, Mirko Saul: "Sovereignty is really important for the group"Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group — the parent company of Lidl and Kaufland — drives innovation at a massive scale. From testing the cutting-edge tech in lab stores to building their own cloud and AI infrastructure, Mirko reveals how the group balances speed, sovereignty, and scalability across 14,000 stores in 30 countries. They dive into the realities of AI, robotics, digital twins, and why startups often underestimate what it takes to work with a global retailer. This is a masterclass in practical, no-fluff innovation.✨ Thanks to VTEX for poweri...
2025-04-0137 min
OFFBounds Retail62. Co-op's MD of Ecommerce, Chris Conway: "Our USP was the fact that we've got 2,500 stores"Although Co-op entered the ecommerce space later than most, launching its online presence only in 2019, the company rapidly distinguished itself through quick commerce. Today, Co-op delivers an impressive 500,000 online grocery orders weekly, and its loyalty membership has surged by 50%. In this episode, Chris Conway, Managing Director of Ecommerce at Co-op, shares how leveraging existing convenience stores, strategic partnerships with Deliveroo and Uber Eats, and experimenting with autonomous robot deliveries have enabled Co-op to scale quickly and efficiently. He also discusses the future of grocery ecommerce, sustainability in retail operations, and why rethinking traditional models was crucial to their success.
2025-03-2548 min
OFFBounds Retail61. Rewe Group's Head of Retail Media Connect, Christian Raveaux: "Retail media is the future of advertising."In this episode 4th episode of our Europe's Retail Evolution series in partnership with Shoptalk Europe, Paula Macaggi sits down with Christian Raveaux, Head of Retail Media Connect at Rewe Group, to unpack the rapidly evolving world of retail media. Christian reveals how Rewe is blending digital and in-store advertising, harnessing first-party data, and executing innovative campaigns—like weather-responsive ads—to drive real sales growth. He also shares insights into overcoming internal challenges, building strong industry partnerships, and where he sees retail media heading in the next few years.Christian will be speaking at Shoptalk Europe, and you...
2025-03-1830 min
OFFBounds Retail60. Tendam's CRO, Javier Figar: "We need to trust and empower the people in the store"In this episode of the OFFBounds, you will meet Javier Figar de Lacalle, Chief Retail Officer of Tendam, one of Spain’s largest fashion groups. Javier discusses how technology is empowering frontline employees to provide exceptional customer experiences while driving operational efficiency across Tendam’s global retail network. From the implementation of RFID and clienteling platforms to the evolution of stores into omnichannel hubs, Javier shares how these innovations are transforming the retail landscape. Tune in to hear about the challenges and strategies behind driving digital transformation, empowering teams, and shaping the future of physical stores.Javier will...
2025-03-1134 min
OFFBounds Retail59. Holland and Barrett's CPO, Katya Denike: "Unlearning is as important as learning"In this episode of our Europe's Retail Evolution Series in partnership with Shoptalk Europe, I sat down with Katya Denike, Chief Product Officer at Holland & Barrett. She shares many insights on leading digital transformation within a 150-year-old legacy brand. We explore the true challenge of aligning teams, breaking old habits, and shifting mindsets to build a product-driven culture. Katya highlights the importance of authenticity in leadership, embracing informality, and the continuous need for unlearning outdated practices to foster real innovation.Katya will be on the stage at Shoptalk Europe, which will happen in Barcelona from June 2nd...
2025-03-0441 min
OFFBounds Retail58. JD Group's CDO, Arianne Parisi: "Stores are the most important asset for JD"This is the first episode of our Europe's Retail Evolution series with Shoptalk Europe, and I sat down with Arianne Parisi, Chief Digital Officer at JD Sports, to discuss the massive digital transformation behind one of the world’s largest sports retailers. With over 4,500 stores across 30+ countries, JD is redefining omnichannel retail, from AI-driven customer care to global-local market strategies. Arianne shares how JD is breaking down silos, rethinking KPIs beyond revenue, and leveraging data to stay ahead of trends—like the Adidas Samba comeback. Arianne will be on stage at Shoptalk Europe, which will happen in Barce...
2025-02-2533 minOFFBounds Retail56. Vista Alegre's CDO, Carla Graça: "If brands don’t take advantage of AI, they will be left behind"How does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blending heritage with innovation—and why Cristiano Ronaldo just became a major investor. Retail leaders, is your brand ready for the future? Tune in now! 🚀Subscribe to our NewsletterFollow us on LinkedIn
----Sponsored by VTEX
2025-02-1126 minOFFBounds Retail57. Shoptalk's Head of Content, Joe Laszlo: "It's about balancing inspiration and tactical news"Retail is evolving fast, and we’re diving into what’s next! In this episode of OFFBounds, I sit down with Joe Lazslo, Head of Content US at Shoptalk, to explore the biggest shifts in retail—Unified Commerce, Loyalty, Customer Experience, and more. We break down why loyalty is harder than ever, how retailers are redefining customer experiences, and why Shoptalk’s new event, Shoptalk Luxe, is a game-changer for the industry. Plus, in the end, we tease something BIG that OFFBounds and Shoptalk have been working on. 👀 Tune in now to get ahead of the trends shaping ret...
2025-02-0826 minOFFBounds Retail55. Retail Trends 2025: A NRF RecapNRF 2025 wrapped up a few weeks ago, this year’s key theme was Game Changer. In this episode, Paula Macaggi breaks down the biggest trends shaping the future of shopping, from the shift toward Generative AI-powered product discovery to the long-overdue RFID breakthrough. We also explore the rise of Social Commerce, the need for brands to foster real-world communities, and the growing demand for ultra-fast delivery. With so much change happening in retail, the question is: Are brands ready? Tune in for the biggest takeaways from retail’s most important event.Learn more about RFID with NedapB...
2025-02-0420 minOFFBounds Retail54. Dyson's Global Head of Product, Stuart Frelick: "Not making a decision is the worst thing you can do"In this episode of OFFBounds, I chat with Stuart Frelick, Dyson’s Global Head of Product, about the ambitious retail transformation that’s redefining the stores of the brand. Stuart takes us behind the scenes of how Dyson modernized its systems, tackled the challenges of scaling innovation globally, and delivered a seamless customer experience. We explore the importance of bold leadership, the surprising ways Dyson’s passionate community influences product development, and what’s next for the brand—from Stuart's wishes for loyalty programs to future-focused technology. This conversation is full of real-world insights for anyone interested in retail, innovation...
2025-01-2829 minOFFBounds Retail53. Former Nike, Greg Merrill: “You can’t cut your way to growth. Companies that thrive invest in building what’s next.”This week I’m joined by Greg Merrill, the former Head of Digital Transformation at Nike, for a deep dive into what it really takes to lead change in today’s fast-moving world. From his unconventional career journey to his insights on balancing innovation and operational excellence, Greg shares how transformation isn’t just about technology—it’s about people, strategy, and building a culture that thrives on adaptation. This episode is packed with actionable insights you won’t want to miss.
----Sponsored by VTEX
2025-01-2133 minOFFBounds Retail52. The Retail Events You Should Attend This YearIn this episode of OFFBounds, I’m sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF’s Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I’ll walk you through the must-attend events and why they’re worth your time. Whether you’re looking to discover cutting-edge tech, connect with industry leaders, or explore global markets, I’ve got you covered. Tune in for my honest insights, practical tips, and a little behind-the-scenes scoop on what makes these events stand out.S...
2025-01-1410 minOFFBounds Retail51. Larroudé's CEO, Ricardo Larroudé: "The cheapest shoe to make is the shoe that's already sold"In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategies behind the brand's disruptive approach to fashion distribution, its commitment to filling the mid-market gap with high-quality, accessible footwear, and the entrepreneurial lessons he's learned along the way. Recorded in São Paulo, the conversation is both inspiring and insightful, offering a glimpse into how a youn...
2025-01-0734 minOFFBounds Retail50. Throwback Episode: The Power of Storytelling with Tiago QuaresmaAt the beginning of spring 2024, I interviewed Tiago Quaresma, who runs the Group that owns some of the coolest stores selling Portuguese culture's traditions. For me, O Grupo o Valor do Tempo is a masterclass of value creation through storytelling and customer experience and it was one of the most shared interviews we had in our first season. By offering a dreamy environment with stellar service, their tinned fish business can sell a can of sardine for 10x the price of those that are sold in the supermarket. As our episode 50 falls on Chr...
2024-12-2440 minOFFBounds Retail49. A Year in Retail – OFFBounds 2024 RecapIn this special year-end episode of OFFBounds, we reflect on 2024—a defining year for retail and the year our podcast journey began. From the meteoric rise of Walmart online to leadership shakeups at Nike and Starbucks, this episode recaps the trends, challenges, and transformations that shaped the industry. We revisit key insights on data-driven decision-making, loyalty programs, AI's role in commerce, and leadership lessons from global executives. Join Paula Macaggi as she looks back on OFFBounds' incredible first year, with highlights from interviews across six continents, and shares what’s next for the #1 Podcast for Commerce Leaders in 2025!
2024-12-1717 minOFFBounds Retail48. Trends | Premiumization: What-Shein-Can’t-DoIn this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like Shein and Temu. Discover why premiumization is redefining the retail landscape across industries and what it means for the future of shopping.
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2024-12-1018 minOFFBounds Retail47. Carrefour Links' MD, Emmanuel Malkor: "It's a way to create a more data-driven ecosystem"In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insights. Malkor explains Carrefour Links’ shift to focus exclusively on data collaboration while retail media operations are now managed by Unlimitail, a joint venture with Publicis. From optimizing operations to real-world examples like Procter & Gamble’s success in Romania, this episode dives deep into the future of retail innovation and collaboration.
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2024-12-0334 minOFFBounds Retail46. LabelVie Europe's CEO, Brahim Lemseffer: "Atacadão is about having a buying-centric position"In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that’s now making waves in Europe.Brahim shares LabelVie’s journey—from its roots in Morocco to its latest bold venture: opening the first Atacadão store in Paris, France. This hybrid model is shaking up the European market by offering everyday low prices, a streamlined SKU selection, and opportunities for both professionals and consumers to save.Topics covered include:The histo...
2024-11-2650 minOFFBounds Retail45.Trends | How Brands Are Embracing the Running BoomHave you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running is more than a sport—it’s a lifestyle that is reshaping the world as we know it.In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, an...
2024-11-1920 minOFFBounds Retail44.Markets | Understanding the Chinese Luxury MarketIn this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands.Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an un...
2024-11-1221 minOFFBounds Retail43. Clarks' CIO, Simon Clarke: "Customer centricity is at the heart of everything"Paula Macaggi sat down with Simon Clarke, the Chief Information Officer of Clarks, a legendary British shoe brand with nearly 200 years of heritage. In this episode, Simon shares insights into the digital transformation that Clarks undertook in record time—just 18 months. Discover how Simon led Clarks’ shift from legacy systems to a modern, composable digital platform, all while keeping the project on budget and on time. Learn about the challenges, strategies, and team culture that drove this inspiring change, positioning Clarks as a digitally empowered brand ready for the next century. Perfect for anyone interested in retail tech, customer-centric tran...
2024-11-0527 minOFFBounds Retail42. OFFBounds Markets | Sharon Gai: "Commerce in China feels a lot more entertainment oriented versus America"In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China’s advanced e-commerce landscape, from AI-powered shopping to experiential dining and the game-changing super app, WeChat. Sharon, author of E-Commerce Reimagined, shares insights from her time at Alibaba and explores emerging trends like live commerce, drone delivery, and the cultural nuances that drive rapid innovation in Chinese retail....
2024-10-2939 minOFFBounds Retail41. Casper's CEO, Joe Megibow: "Turnarounds like this is wartime and wartime is messy"In this exclusive episode of the OFFBounds podcast, host Paula Macaggi interviews Joe Megibow, the new CEO of Casper, to discuss the major turnaround strategy for the iconic direct-to-consumer (DTC) mattress brand. Casper, once a shining star highly backed by VC investors looking into profit in the DTC space, faced challenges after going public and went back to being private. Now, with Joe at the helm for 10 months already, the company is refocusing on positive cash flow and profitability and setting the foundation to bring back the company to the stage of having an ambitious vision.
2024-10-2244 min
OFFBounds Retail40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"In this episode of OFFBounds, Paula Macaggi chats with Kristen D’Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she’s helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Team True influencer program, Kristen talks about what it takes to stay relevant in today’s market. She also gives us a sneak peek into how athletes, rappers like Drake, and even influencers like Ice Spice are organically embracing the brand. Kristen’s got bi...
2024-10-1534 min
OFFBounds Retail39. [Shoptalk Fall] Crate & Barrel's President, Alicia Waters: "Omni-channel is about meeting customers where they are."In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging...
2024-10-0829 min
OFFBounds Retail38. [Shoptalk Fall] ThredUp's CEO, James Reinhart: "A leader needs to love the problem"In this episode of OFFBounds, Paula Macaggi interviews James Reinhart, co-founder and CEO of ThredUp, to discuss how the company is revolutionizing the secondhand fashion industry through the power of AI. Learn how ThredUp uses technology to streamline the resale process, from item inspection to online merchandising, making sustainable shopping more accessible and efficient. James also shares insights on the growing trend of circular fashion, ThredUp’s brand partnerships, and what the future holds for the resale market. Tune in for a fascinating look at how innovation is transforming the retail industry.James will also speak at Sh...
2024-10-0126 min
OFFBounds Retail37. [Shoptalk Fall] Build a Bear Workshop's CTO, Dara Meath: "If you want to have a great experience, you've got to make it simple, easy, and effective"In this episode of OFFBounds, host Paula Macaggi sits down with Dara Meath, Chief Technology Officer at Build-A-Bear Workshop, to explore how the iconic brand is embracing digital transformation while staying true to its heartwarming, in-store experience. Dara shares insights on Build-A-Bear’s seamless integration of technology across channels, their innovative venture into the virtual world of Roblox, and her leadership approach with the T90 philosophy. Tune in to discover how Build-A-Bear is shaping the future of experiential retail and engaging the next generation of consumers.Dara Meath will also speak at Shoptalk Fall this October in Ch...
2024-09-2437 min
OFFBounds Retail36. [Shoptalk Fall] Pandora's President of North America, Luciano Rodembusch: "We are performing better than the US market for 10 quarters in a row"In this episode of OFFBounds, Paula Macaggi sits down with Luciano Rodembusch, President of Pandora North America, to explore how Pandora is redefining the jewelry industry. Discover how Pandora is making diamonds accessible to all with their innovative lab-grown diamonds while staying committed to sustainability. Luciano shares insights into Pandora's Phoenix Strategy, their journey from being known for charms to being known as a full jewelry house, and the power of storytelling in creating lasting customer connections. Whether you're a fan of Pandora, interested in retail innovation, or curious about sustainable luxury, this episode offers valuable takeaways you won’t...
2024-09-1736 min
OFFBounds Retail35. [Shoptalk Fall] Vera Bradley's CMO, Alison Hiatt: "Rebranding can be exhilarating and terrifying at the exact same time"In this episode of our new Retail Innovation Series with OFFBounds and Shoptalk Fall, I sit down with Alison Hiatt, the Chief Merchandising and Growth Officer at Vera Bradley, who stepped into her role in 2023 with the mission of leading a rebranding and turnaround for the beloved American brand. Known for its vibrant, patterned bags, Vera Bradley had touched the hearts of many since the 80s but struggled to stay relevant with newer generations. Alison shares her journey of taking on this challenge, discussing the brand's rich heritage, the strategic decisions behind the rebranding efforts, and the...
2024-09-1028 min
OFFBounds Retail[Shoptalk Fall] The Retail Innovation Series w/ Shoptalk Fall🚀 Announcing the Retail Innovation Series with Shoptalk Fall | OFFBounds Podcast Get ready, commerce leaders, innovators, and trailblazers! OFFBounds, your go-to podcast for groundbreaking insights, is partnering with Shoptalk Fall to bring you an exclusive series on retail innovation. Starting September 10th, join Paula Macaggi as she sits down with industry visionaries transforming the U.S. retail landscape. 🎙️ Featured Guests Include: - Alison Hiatt, Chief Marketing and Growth Officer of Vera Bradley - Luciano Rodembusch, GM, SVP, North America of Pandora - Dara Meath, SVP, CTO of Build-a-Bear Workshop - James Reinhart, Co-founder and CEO of ThredUp - Alicia Waters, Presiden...
2024-09-0304 minOFFBounds Retail34. What Does the Future Hold for Starbucks and Its New CEO?In episode 35 of OFFBounds, host Paula Macaggi dives deep into the future of Starbucks under the leadership of its new CEO, Brian Niccol. Joined by top retail experts DeAnn Campbell and Brandon Rael, the episode explores whether Niccol, known for his successful turnaround of Chipotle, is the right person to steer Starbucks back to its growth trajectory. The discussion touches on the challenges Niccol faces, from revitalizing the iconic third-place experience to balancing operational efficiencies with maintaining Starbucks' brand identity. The episode also examines the implications for Starbucks' global market, particularly in China, and what it will take for...
2024-08-2719 minOFFBounds Retail33. How Former Athletes Excel as Successful Business Leaders w/ Jenna Posner and Brian LibrachIn this special episode of OFFBounds, inspired by the recent 2024 Olympic Games, we explore the remarkable connection between athletic grit and business success. Host Paula Macaggi is joined by two former athletes who have transitioned into successful business leaders—Jenna Posner and Brian Librach. Together, they dive into how the qualities that drive Olympians to excel—resilience, discipline, and determination—are the same traits that can lead to success in the corporate world.Listen in as Jenna, a former U.S. national rugby player, and Brian, who honed his skills on the baseball field, share their personal journe...
2024-08-2020 minOFFBounds Retail32. 8 Books for Commerce Leaders Read This SummerIn this episode of OFFBounds, host Paula Macaggi brings you a curated list of 8 essential books that every commerce leader should read this summer. Whether you're leading a team, running a business, or simply looking to enhance your leadership skills, these books will inspire and equip you with the insights needed to thrive in today’s competitive landscape.What You'll Learn:📖 Why reading is a critical skill for leaders, enhancing abilities like critical thinking, communication, and storytelling. 📖 How Netflix’s culture of creativity and autonomy, as described in No Rules Rules, can transform your organization. 📖 The timeless...
2024-08-1319 minOFFBounds Retail31. OFFBounds Trends | The Rise of RecommerceOFFBounds Summer Series - Episode 01/04 Today we dive into one of retail's hottest trends: Recommerce. As the urgency for sustainable business practices grows, recommerce—repairing, recycling, and reselling—is becoming a vital strategy for many retailers and brands. Driven by consumer preferences and regulations, the market is projected to grow five times faster than overall retail by 2025, reaching 120 billion euros in Europe. In this episode, we explore the pressures behind this shift and showcase innovative practices from around the globe. Experts Sharon Yourell Lawlor, Steve Lister, and Andrew Smith join us to discu...
2024-08-0625 minOFFBounds Retail30. H2O Retailing's CIO & CDO, Toru Koyama: "Integrated data should be a value to support the customer's next needs and wants"Today, you'll meet the CIO and CDO of the H2O Retailing Group, a Japanese group that owns department stores, shopping malls, and supermarkets in West Japan. Toru Koyama joined the group about three years ago to lead the midterm and long-term digital strategies to become a communication retailer and develop direct communication with customers and deepen relationships. For that, it's necessary to create an IT infrastructure with integrated data.This episode was recorded in Singapore during NRF APAC which Toru is an advisor.
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2024-07-3015 minOFFBounds Retail29. AEON Group Malasya's CMO, Ngai Yuen Low: "We are always asking, where is the differentiation? Where is exclusivity?" In this episode, Paula Macaggi sits down with Ngai Yuen Low, the Chief Merchandising and Marketing Officer at AEON Group Malaysia and an advisory board member of NRF APAC. AEON Group, originally founded as Jusco in Japan in 1969, has grown significantly and played a pivotal role in modernizing Malaysia's retail industry. Yuen shares her insights on the unique challenges and opportunities in the retail sector, drawing from her extensive background in media. She discusses how her ability to understand and engage audiences has been a crucial asset in her retail career, helping her navigate th...
2024-07-2323 minOFFBounds Retail28. Wesfarmers OneDigital' MD, Nicole Sheffield: "Shop goes up 25% as soon as a customer join our program"Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month. In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets. OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses sm...
2024-07-1620 minOFFBounds Retail27. OFFBounds Markets | NRF APAC Recap: What's happening in Asia PacificIn this episode, Paula Macaggi takes you on an exhilarating journey to Singapore, where she attended the much-anticipated NRF APAC event. Tune in as Paula shares her firsthand experiences and key insights from the event, held from June 11-13, 2024. Discover why Singapore, known as the City of Lights, was the perfect host for this international retail event.Explore the stunning Changi Airport, marvel at the iconic Marina Bay Sands, and dive deep into the world of APAC retail. Paula's discussions with industry experts like Ian Scott and Ryf Quail provide a unique perspective on the region's growth...
2024-07-0925 minOFFBounds Retail26. Sommsation's CEO, Danielle Diliberti: "We want to focus on a modern tech stack that is meant to power the future of the entire wine industry"Paula Macaggi sits down with Danielle Diliberti, CEO of Sommsation, a wine marketplace born during the pandemic that connects independent wineries and world-class sommeliers with consumers. Danielle shares how her background in technology helped build Sommsation with a legacy-free architecture to support decades of growth. We explore Som sation's innovative approaches, such as the Rebel Wine Club and digital tasting experiences, and discuss the blend of traditional winemaking with modern technology. Danielle also talks about the importance of community, sensory experiences, and the role of MACH Alliance in supporting the industry's ecosystem.
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2024-07-0225 minOFFBounds Retail25. Steve Dennis' Book: 'Leaders Leap: Transforming Your Company at the Speed of Disruption'In the latest episode of OFFBounds, host Paula Macaggi sits down with retail veteran and best-selling author Steve Dennis to discuss his new book, Leaders Leap. With an extensive background that includes strategic roles at Sears and Neiman Marcus, Steve brings a wealth of knowledge to the conversation about why many transformations fail and how leaders can effectively navigate change. The discussion delves into Steve's experiences and insights on innovation, transformation, and leadership in a rapidly evolving retail landscape. He emphasizes the need for profound and swift business model evolution to keep pace with dynamic market conditions and technological...
2024-06-2531 minOFFBounds Retail24. Pepsico Europe's VP of Ecommerce, Celso Shimabukuro: "We need to deliver outrageous growth"In this episode of OFFBounds, host Paula Macaggi sits down with Celso Borges Shimabukuro, VP of E-commerce at PepsiCo Europe, during Shop Talk Europe in Barcelona. Celso delves into PepsiCo's mission to drive outrageous growth and develop differentiating capabilities in the e-commerce space. He explains how the company navigates the complexities of partnering with both traditional retail giants and digital natives while experimenting with direct-to-consumer strategies. Celso highlights the challenges and innovations in creating impulsive buying experiences online, leveraging retail media networks, and the importance of digital transformation. He also shares insights on the r...
2024-06-1825 min