Shows
Let's Talk LoyaltyThe Ford Motor Company Celebrates 120 Years of Loyal Customers! (Archive Episode) (#688)Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company.Originally recorded after the Comarch User Group conference in Poland, this episode dives into what it takes to build customer loyalty for a global giant that operates in over 126 countries.Beth shares the evolving vision behind Ford’s loyalty strategy — how they’re bal...2025-07-2242 min
Let's Talk LoyaltyeBucks Rewards Celebrates 25 Years as a World Leader Driving Banking Loyalty (#686)This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guestOwned and operated by First National Bank, it is one of South Africa's leading rewards programmes which has now been rewarding banking customers for 25 years! Pieter today explains how members can earn eBucks while doing everyday things – like filling up with fuel, buying airtime...2025-07-1547 min
Let's Talk LoyaltyAzul Airlines (Brazil) - Global Innovations in Airline Loyalty (Ep #677)This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today's episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines.Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by TripAdvisor Travellers' Choice.Raffael is responsible for Airline Products and Loyalty Projects at Azul Airlines, and he joins us today to share some highly innovative and...2025-06-1228 min
Let's Talk LoyaltyCircle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall (Archive Episode) (#676)Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and ow also available to watch on www.Loyalty.TV and listen on Let's Talk Loyalty Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in 26 countries.In this episode, we explore how Circle K launched a cutting-edge global concept powered by gamification, strategic partnerships, and technology – all designed to deliver on their biggest commercial goal: driving both loyal and new customers into store.We al...2025-06-1037 min
Let's Talk LoyaltyPaula Thomas, Oprah of Loyalty wins The 2025 International Loyalty Personality of the Year (#674)This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas.In this conversation, Paula shares the inspiring origin story of Let’s Talk Loyalty – from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding into Loyalty TV.Now over five years old, Let’s Talk Loyalty has evolved into a powerful voice in the B2B space. Paula refle...2025-06-0334 min
Let's Talk LoyaltyHow to Build Loyalty That Works? Global Lessons in Personalization, Culture, and Trust with Comarch (#667)This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025.Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for loyalty professionals.In today’s episode, Paula Thomas is joined in studio by Marlena Polrola and Joanna Witsch, both based here in Dubai with Comarch’s Middl...2025-05-0845 min
The Paula Oyinkan ShowRegulating Your Nervous System Is Easier Than You Think: How to Heal from Burnout with Tamu Thomas | Ep19.🎥 Get priority access to submit questions, exclusive behind the scenes content and early access to events by joining The Paula Oyinkan Show Patreon here http://patreon.com/c/ThePaulaOyinkanShow🎙️ This Week’s Episode: Regulating Your Nervous System Is Easier Than You Think: How to Heal from Burnout with Tamu Thomas | Ep19.In this empowering episode of The Paula Oyinkan Show, I sat down with Tamu Thomas Somatic coach, nervous system educator and Author of women who work too much to unpack why so many women feel stuck in survival mode and h...2025-05-0729 min
Below The Fold - Marketing & Advertising ShowLoyalty in Marketing Unlocked With Paula ThomasKey Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentation and engagement • Budget considerations and measuring the ROI of loyalty programsKey Takeaways: • Loyalty marketing is about fostering authentic connections with customers • Businesses must strike a balance between incentives and profitable outcomes • Successful programs, like Discovery Vitality, prove that loyalty strategies can deliver significan...2025-03-1039 min
Founders' Mental Health - Do You Walk the Talk?#22 - Thomas: Neurotech, Self-Reflection, and Building a Mental Health Start-upIn this episode of the Founders Mental Health podcast, we talk with Thomas Ousterhout about his journey from California to Denmark and how his personal experiences with mental health led him to a career in cognitive neuroscience and neurotechnology and founding Hird, a company that uses neurotech to address workplace stress. Thomas shares insights into his entrepreneurial path, the change in roles over time, the importance of self-awareness, and how his company's tech help monitor and improve mental health in real-time. Thomas also reflects on the supportive environment in Denmark that enabled his success and...2025-02-1529 min
Let's Talk Loyalty#631: Let's Talk Loyalty and Loyalty TV in 2025 - NEWS and UpdatesThis episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025. Show Notes:1)Let's Talk Loyalty2)www.Loyalty.TV.3) Paula Thomas4) Pooja Venugopal 5) The 4-Hour work week6) Predictably Irrational 2025-01-0231 min
Let's Talk Loyalty#628: The Wiser Loyalty Series - 2024 Review and Exciting News for 2025After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series.Today's epsiode explains how the partnership between Let's Talk Loyalty and The Wise Marketer group is evolving even further. Paula's guests are Bill Hanifin and Aaron Dauphinee,, CEO and Chief Marketing and Business Development Officer respectively for The Wise Marketer Group.Together they review the podcast series they created for Let's Talk Loyalty listeners in 2024, and the changes and further enhancements p...2024-12-1732 min
Let's Talk Loyalty#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of ChoiceThis episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend.Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brought together industry experts and thought leaders to discuss perspectives and share success stories on how organizations can win over the consumers of today and tomorrow.As our first "Loyalty TV Live" event, Paula Thomas hosted a panel entitled "Inf...2024-06-0632 min
Let's Talk Loyalty#534: Meet adjoe - Exciting Adtech that Rewards Gaming for Programs and Members AlikeThis episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today, we're featuring an innovative adtech company called adjoe, which has just joined us as a partner and sponsor of our show.adjoe is a leading advertising and monetization platform providing loyalty programme operators with compelling content that uses the power of "rewarded gaming" to grow bottom-line loyalty revenue through everyday fun!adjoe has already raised more than $100mn in venture capital funding and has some extra-ordinary clients on board using their...2024-05-0938 min
Let's Talk Loyalty#530: Let's Talk Loyalty - in SPANISH!Today’s episode of Let's Talk Loyalty is perhaps our most exciting announcement to date in terms of our content plans.Alex Saul is today's guest, an industry leader with a loyalty career that spans more than twenty-five years in various countries across Latin America, leading some of the biggest programs on the continent.Listen to hear our BIG news, which is truly both a podcast and loyalty industry innovation, that brings together the best of Alex’s loyalty expertise, market insights and native language - content for loyalty industry professionals who speak Spanish!P...2024-05-0143 min
Different Hats Podcast#88 Thriving in the Stretch Zone: Unveiling Life's Adventure Mindset with Paula Reid🎙️✨ Embark on an extraordinary journey with us this week as we welcome Paula Reid, the Adventure Psychologist, to the podcast—a rare blend of adventurer, psychologist, and business leader. Picture skiing through the South Pole and racing around the world on a yacht; Paula has not just experienced these adventures but has harnessed the mindset to thrive in the most challenging conditions.🏔️🌊 Join us as Paula unveils the stories from her extensive adventures, delving into the challenges faced and the invaluable lessons learned along the way. She unravels the essence of the mindset required to push boundaries and na...2024-03-111h 34
Let's Talk Loyalty#507: International Women's Day - WiiN Webinar with LTL HostsToday's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty. This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry. When WIIN members were asked who they’d like to hear from for International Women's Day...2024-03-0743 min
Let's Talk Loyalty#478: Welcome to 2024 - Announcing Exciting Plans for Let's Talk Loyalty in 2024.Welcome to 2024!As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode!Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success.In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have...2024-01-0226 min
Let's Talk Loyalty#472: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector.Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today’s conversation.Show Notes: 1) Flycoin...2023-12-1805 min
Let's Talk Loyalty#469: HEMA's Heritage and Values Drive Customer Loyalty : (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way.With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.Show Notes :- 1) Karlijn Van Den Berg2) HEMA’s3) #269: HEMA's Heritage and Values Drive Customer2023-12-1205 min
Let's Talk Loyalty#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Matt Goldberg from Floor and DécorMatt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,This is a B2B program with a vision of continually growing share of wallet with their business customers. Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely com...2023-12-0405 min
Let's Talk Loyalty#463: "Sleep Number" Leverages Loyalty to Drive Advocacy (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels t...2023-11-2705 min
Let's Talk Loyalty#460:New Models Driving Loyalty: Sharing Data, Ownership & Renting Fashion (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcase...2023-11-2006 min
Let's Talk Loyalty#457: Understanding the Innovative Bilt Rewards Program (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership...2023-11-1306 min
Let's Talk Loyalty#454: Understanding Web 3.0, Crypto-currencies, Metaverse and NFT's (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.Hosted by Tom Peace Show Notes:1) Stuart Evans2) #258: Web 3.0, Crypto-currencies, Metaverse2023-11-0706 min
Let's Talk Loyalty#448: Investigating Railway Loyalty Innovation (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program. Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination. Listen in for tips on how to engage the custom...2023-10-2406 min
Let's Talk Loyalty#445:How the Irish Times, Wins Customer Loyalty through Innovations (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times.The publishing industry has been through extremely challenging times over the last decade or so. Trusted brands like the Irish Times have had to innovate to stay relevant for customers.Cliona shares the initiatives that have proved popular and helped The Irish Times continue to grow and retain their subscribers.Hosted by Tom Peace Show Note...2023-10-1606 min
Let's Talk Loyalty#442:How Sandman Hotel Group delivered Digital Transformation with RSVP Rewards (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group RSVP Rewards is one of Canada’s best kept secrets! Listen in to hear how Sandman Hotels completed a dramatic digital transformation of their loyalty program Sandman Hotels is part of the Northland Properties group, a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels!Show Notes:2023-10-0906 min
Let's Talk Loyalty#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.Show Not...2023-10-0306 min
Let's Talk Loyalty#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career...2023-09-2506 min
Let's Talk Loyalty#433: Learn How Tupperware are Building Loyalty in Mexico (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico. Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.Listen to learn from his impressiv...2023-09-1806 min
Let's Talk Loyalty#432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group VietnamToday’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank.Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of ti...2023-09-1345 min
Let's Talk Loyalty#430: How Can Loyalty Marketers Support Sustainability Goals? (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson, Sustainability Lead for Mando Connect.Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. Tom summarises some of the examples of global best practice in sustainability discussed in the original podcast where Isobel discusses eight specific tactics you can consider implementin...2023-09-1106 min
Let's Talk Loyalty#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards (Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers. Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with...2023-09-0405 min
Let's Talk Loyalty#424 : Del Yeah Rewards: Del Taco's Key Component for Business Growth ( Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.Learn how Del Taco has created such a compelling mobile app featuring Del Ye...2023-08-2806 min
Let's Talk Loyalty#421 : David’s Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show)In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal.David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the...2023-08-2106 min
Let's Talk Loyalty#418 : Driving Loyalty in Convenience Retail with Sheetz USA (Short Summary Show)Tom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz.Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations.Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the prog...2023-08-1406 min
Let's Talk Loyalty#415: Etihad Guest - Powerful Propositions Building Emotional Loyalty (Short Summary Show)Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs.Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!Tom provides a summary of the show that includes a proposition to support the airlines sustainability goals, and a “world-first” idea that celebrated the reopening of Australia’s borders post...2023-08-0706 min
Let's Talk Loyalty#412: Building Your Program's Profitability - Loyalty's Hidden Potential (Short Summary Show)Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media. Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and Tom will summarise the key insight from Jonathan and Angus who share their expertise on Loyalty’s high margin potential.The original podcast shows the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increas...2023-07-3106 min
Let's Talk Loyalty#409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show)Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company’s latest innovations and initiatives. When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program.This show was a masterclass in loyalty marketing, showcasing Boots “Beauty Club” which features content marketing as a new loyalty driver, a...2023-07-2406 min
Let's Talk Loyalty#408: Emirates Launches "Skywards Everyday" and shares its Latest Success Driving LoyaltyToday’s episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning Skywards program from Emirates Airlines.Emirates is known and respected globally as one of the world’s best and fastest growing airlines, and its loyalty program, Skywards now recognizes andrewards over 32 million members around the world!Based in Dubai, the Emirates Group employs over 103,000 staff from more than 160 nationalities and in early May 2023, they reported their post-pandemic turnaround results, delivering their best ever profit of US$ 2.9 billion.In today’s episode, I’m on...2023-07-191h 05
Let's Talk Loyalty#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show)Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald, Epsilon’s Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment.Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI.Hosted by Tom Peace.Show Notes:1) Brad Macdonald2) Ep...2023-07-1706 min
Let's Talk Loyalty#403: Loyalty Leads the Transformation of Albertsons (Short Summary Show)In this weeks Let’s Talk a Little Loyalty podcast Tom reviews the original show hosted by Paula Thomas where she is joined by Matthew Stevens, Albertson’s Former Director of Loyalty Programs and Strategy, who shared how their loyalty program is supporting the dramatic transformation of their business, in direct response to changing consumer behaviours and expectations. The original interview with Albertsons showcases a masterclass in retail loyalty strategy and success.Albertsons is one of the largest food and drug retailers in the United States. Boasting almost 2,300 retail stores in the United States across multiple brands includi...2023-07-1006 min
Let's Talk Loyalty#401: Paula Thomas is in the Hot Seat, Sharing the Power of Content Marketing in LoyaltyThis show is extraordinary as we hear Paula’s voice but as the Let’s Talk Loyalty guest rather than show host. Paula shares the evolution of the Let’s Talk Loyalty show which is already in the top 3% of global podcasts and three times higher listenership per show than average B2B podcasts. We learn of Paula’s original intent for starting Let’s Talk Loyalty almost 4 years ago and her future vision and plans to expand into Loyalty TV later this year. Moreover, we learn about the power of content marketing for not only brand management bu...2023-07-0448 min
Let's Talk Loyalty#400: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 (Short Summary Show)In this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with Adam Posner, who talks about his hugely popular “For Love or Money™ Australia” research report and insights from 2022Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the “3 Bs” of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.Tom’s...2023-07-0306 min
Let's Talk Loyalty#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kristi Gole, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members.The Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the DISCOVERY guest recognition programme to drive loyalty with guests.This alliance allows small and independent hotels to compete with global hospitality brands, whil...2023-06-2605 min
Let's Talk Loyalty#394: Everyday Loyalty - Connecting Customers, Members and Merchants (Short Summary Show)Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals.Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives, as well as emerging technologies like NFTs and cryptocurrencies.Hosted by Tom Peace.2023-06-1905 min
Emotional Expedition: A Journey of Healing with Meghan ThomasThe Spiritual Guide: Paula Crossfield on Emotion, Entrepreneurship and Vedic Astrology EP 46In this episode of the Emotional Expedition Podcast Meghan Thomas interviews Paula Crossfield, a vedic astrologer and business coach. Paula shares her journey of self-discovery and spiritual awakening. She discusses her early life, her travels, and her deep connection with different cultures and spirituality. Paula is a beacon of inspiration and wisdom.Paula begins by sharing her personal journey growing up in Oklahoma, revealing how she navigated through intense emotions and anxiety. She speaks of her exploration of yoga and traditional Indian chanting, tools she employed to understand and manage her emotional rollercoasters. Paula's life story is...2023-06-1355 min
Let's Talk Loyalty#391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show)Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Henry Christian. LinkedIn loyalty guru and independent loyalty consultant.Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia. Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members.Henry shared strategies for membership retention and acquisition talks about a very important principle that loyalty is not a program, it is an...2023-06-1205 min
Let's Talk Loyalty#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show)In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships.Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Kevin Siew, formerly Vice President and Head of Shangri-La Circle, the latest innovation from the Shangri-La International premium global hotel management group.Hear how they have crafted their latest proposition to further enrich their appeal to travellers of all ages and...2023-06-0505 min
Let's Talk Loyalty#385: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland (Short Summary Show)Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas featuring a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme 2021” from the Irish Loyalty Awards for their “Play or Park” programme. Circle K’s "PLAY or PARK” loyalty programme features gamification, rewards and charitable contributions, benefits the members and business in equal measure.Listen to hear how Eadaoin...2023-05-2905 min
Let's Talk Loyalty#382: Loyalty Lessons from USA Convenience Chain Yesway (Short Summary Show)Yesway is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year in 2021.Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas featuring one of the leading marketers in U.S. convenience retail, Derek Gaskins, Chief Marketing Officer of Yesway.Derek shares the exciting challenge of keeping customers loyal while acquiring new stores with products that customers love, and building a leading retail brand that combines the best of them all.He also explains how Yesway have...2023-05-2205 min
Let's Talk Loyalty#379: Mando-connect and YouGov Research on What Brits Want From Loyalty (Short Summary Show)In March 2022 Mando-Connect and YouGov launched their first report, “What Brits Want From Loyalty Programs Now“.This comprehensive, independent research analyses the topics, attitudes, opinions and behaviours that are driving the loyalty industry today in the UK, one of the most sophisticated and diverse markets for the loyalty industry worldwide.In this week’s episode of Let’s Talk “a little” Loyalty, Tom reviews the learnings from last years reports and looks at where we are a year on. Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas and featurin...2023-05-1506 min
Let's Talk Loyalty#376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show)Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity!This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years.In this week’s episode of Let’s Talk “a little” Loyalty, Tom showcases how we can all use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit po...2023-05-0805 min
Let's Talk Loyalty#373: Circle K Subscription Loyalty for Car Wash (Short Summary Show)Circle K operates the largest global network of car washes, with more than 2,750 units worldwide and their subscription based loyalty program is hugely popular and successful.In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights a niche, but highly successful subscription based loyalty program for Circle K car wash, from the original podcast hosted by Paula Thomas and featuring Lars Hecht, who leads the car wash category globally.Circle K’s commitment to innovation has been the driving force of this dramatic evolution for the car wash industry, so listen to hear the...2023-05-0106 min
Let's Talk Loyalty#370: Loyalty Insights from Poland (Short Summary Show)While it’s still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive. And there are more than 130 business-to-consumer loyalty programs.In this week’s episode of Let’s Talk “a little” Loyalty, Tom showcases some of the key points of interest from the comprehensive overview of the loyalty industry in Poland, from the original podcast hosted by Paula Thomas and featuring Tomasz Makaruk, CEO of i360Tomasz holds a PhD in Marketing and has spent more than a decade specialising in loyalty. Tomasz frequently publishes articles on his marketing blog, talking...2023-04-2406 min
Let's Talk Loyalty#367: Virgin Red - The Red Thread Connecting the Virgin Brand Globally (Short Summary Show)Virgin’s programme is described as the “red thread” that connects this diverse group of companies, and delivers on the extraordinary expectations that members expect, to ensure this international loyalty programme becomes as well loved as the Virgin brand is across the globe.In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights lessons from the global rollout of the Virgin Red, loyalty programme, from the original podcast hosted by Paula Thomas and featuring Andrea Burchett, International & Strategic Development Director at Virgin Red.Hosted by Tom Peace.Show Notes :-2023-04-1706 min
Let's Talk Loyalty#364: Air Canada’s Award-Winning Aeroplan Program (Short Summary Show)Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and currently Managing Director, Digital Channels.In this episode, Derek discusses the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members. Aeroplan won the prestigious “Golden Loyalty Award...2023-04-1005 min
Let's Talk Loyalty#361: Cathay Pacific’s Lifestyle & Wellness Innovations (Short Summary Show)Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels..In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the lifestyle and wellness innovations of the Cathay Pacific Airways Program, from the original podcast hosted by Paula Thomas and featuring Paul Smitton, Former - Director of Customer – Lifestyle at Cathay Pacific Airways. Paula explains Cathay’s new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its mem...2023-04-0305 min
Let's Talk Loyalty#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi HemiciToday's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world’s leading hospitality groups – Accor. Headquartered in France, the Accor Group operates over 5,400 hotels in 110 countries across 40 brands from luxury to economy, each with their own distinct personality, price point and brand promise. As Accor brands, they can each access the ALL program, which combines compelling recognition and rewards for guests with their all-in-one booking platform.ALL focuses on making life simple yet special, and in this episode, we w...2023-03-2847 min
Let's Talk Loyalty#358: Microsoft Rewards - Insights and Ideas (Short Summary Show)Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming.In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the key features of the Microsoft Rewards program, from the original podcast hosted by Paula Thomas and featuring Adam Grupp, Former Director of Microsoft Rewards. Microsoft Rewards engages members for gaming online, through Xbox as well as its Bing search site, where users earn rewards that can be redeemed for in-game activities, passes and charitable contributions.Hear how Microso...2023-03-2806 min
Let's Talk Loyalty#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion LoversThis episode features H&M - one of the world’s greatest fashion retailers.With over 150 million members of its program world-wide, H&M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector. Our guest is Dominik Olejko, Regional Customer Insights & Engagement Manager for H&M in Eastern Europe.Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&M, as well as hispassion both for the traditional pr...2023-03-2245 min
Let's Talk Loyalty#356: Global Loyalty Insights with Comarch's Wojciech KempnyWojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty!With such vast geographical responsibilities for Comarch’s loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets. Listen to hear his fascinating insights on loyalty programs in Saudi Arabia – one of the most exciting markets for Comarch in 2023.We also talk about card-linked loyalty and other innovative propositions that Comarch clien...2023-03-2152 min
Let's Talk Loyalty#354: Epsilon's Loyalty Index - Consumer Insights for the UAEToday's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE.As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights. Ganga Ganapathi, Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to invest in this industry index, and some of the surprising findings that emerged in the UAE.In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors i...2023-03-1542 min
Let's Talk Loyalty#352: Denmark's Salling Group - Highly Successful Customer Loyalty Program (Short Summary Show)As Denmark’s largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount, grocery stores and coffee shops.In this week’s episode, Tom reviews the interview between Paula and Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group (at the time of original publication in February 2022)Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.Weaving in digital payments, coupons and gami...2023-03-1305 min
Let's Talk Loyalty#350: Airline Loyalty Program Valuations with Evert de BoerToday's episode discusses the valuations, challenges, risks and opportunities of airline loyalty programs around the world.Our guest is Evert de Boer, whose firm "On Point Loyalty" specializes in offering consulting, capital and insights to the airline loyalty industry.On Point Loyalty produces a report every 3 years detailing its estimates of the valuations of over 100 airline loyalty programs around the world.Listen to this episodes to learn Evert’s insights on the reasons that airline loyalty programs in various markets have either increased in value (and quite dramatically in the case of Delta Sky...2023-03-0747 min
Let's Talk Loyalty#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models.Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive.Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenche...2023-03-0606 min
Let's Talk Loyalty#348: The Points Guy Highlights Customer's Loyalty Expectations and NeedsThis episode features an industry legend - Brian Kelly, who is well-known to millions of people as the “Points Guy” – the original travel influencer.Brian dramatically changed our industry when he took his lifelong passion of creating an extraordinary lifestyle for himself using his loyalty points, and created an entire empire around helping other people to do the same.Brian joins us on "Let's Talk Loyalty" as an industry voice who is truly passionate about helping consumers “learn, earn, and burn” their loyalty points – particularly in the US and UK markets where the Points Guy businesses o...2023-03-0141 min
Let's Talk Loyalty#345: Loyalty and Customer Engagement Insights in APAC with Collinson GroupToday we hear some super perspectives on loyalty in the APAC region with our friends in Collinson.Our guests are Thomas Dornis, Vice President of Data & Insights, and Rohan Bhalla, Vice President of Business Solutions, both based in Singapore.Listen to hear their latest research on just how passionate customers are to travel again in 2023, and some great work Collinson is doing in the region to help brands tap into that incredibly popular reward category to drive customer loyalty.Rohan and Thomas also shared some deep insights on the importance of “reward innovation” as a...2023-02-2250 min
Let's Talk Loyalty#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr KozlowskiPiotr Kozlowski is a well-known and respected loyalty expert as the Vice President of Consulting for loyalty solutions at Comarch.With such incredible loyalty industry expertise throughout his career, Piotr is a real leader, with an incredibly interesting global perspective. In this episode shares his latest ideas on key trends and developments in loyalty worldwide.Listen to hear specific insights on the evolution of coalition loyalty programs, key trends in retail loyalty, as well as the growth and direction that loyalty initiatives are developing in the banking sector worldwide - a truly global p...2023-02-2146 min
Let's Talk Loyalty#343: Ideas for Airline Loyalty Professionals from Steve Hui, CEO, iFLYflat (Short Summary Show)In this episode, Tom Peace summarises the key points from Steve Hui's interview with Paula Thomas about how earning loyalty points on airline schemes is easy but redeeming them is not. He shares his top tips and ideas for loyalty professionals to drive points redemption, which is vital for program health.Both Tom and Steve are passionate about airline loyalty programs and the collection of airmiles, and there are some great tips in here for loyalty program managers and frequent flyers!Hosted by Tom Peace.Show Notes:- 1) Steve Hu...2023-02-2006 min
Let's Talk Loyalty#342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in CanadaThis episode features a truly inspirational customer relationship program from Quebec in Canada.SAQ is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries. It is one of the best examples we have seen of using customer data in a way that’s equally meaningful to both customers and the business, which is owned by the Government of Quebec.Joining this episode to explain all about the “Inspire” program is Nevine Baracat, the CRM and brand lead for SAQ in Quebec, who explains how they have transformed their business from a tradi...2023-02-1534 min
Let’s Talk Money and More#77 Paula Eddy – What’s Your Money Story?In today’s episode #77 of Let’s Talk Money and More Podcast I talk with Paula Eddy, Leadership Coach and founder of On Point Leadership and host of the Game of Leadership®, the Podcast for Curious Leaders. Paula has almost 30 years’ experience in Corporate and has used that expertise to support clients including AstraZeneca, Bristol Myers Squibb, Microsoft, Iqvia, Red Hat, Capita and Vontobel. Paula helps her clients by empowering them to achieve the things they want in life, by helping them reach their goals in a way that really resonates with them, through coaching and programme...2023-02-1443 min
Let’s Talk Money and MoreTrailer for #77 Paula Eddy – What’s Your Money Story?In today’s episode #77 of Let’s Talk Money and More Podcast I talk with Paula Eddy, Leadership Coach and founder of On Point Leadership and host of the Game of Leadership®, the Podcast for Curious Leaders. Paula has almost 30 years’ experience in Corporate and has used that expertise to support clients including AstraZeneca, Bristol Myers Squibb, Microsoft, Iqvia, Red Hat, Capita and Vontobel. Paula helps her clients by empowering them to achieve the things they want in life, by helping them reach their goals in a way that really resonates with them, through coaching and programme...2023-02-1400 min
The Company ShowBecoming the Voice of Your Industry with Paula ThomasOur goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of podcasting. In this episode, I sit down with the amazing Paula Thomas, host of Let's Talk Loyalty. We chat about sponsorship and partnerships and the importance of beginning with the end in mind.
Paula Thomas is the mastermind behind Let's Talk Loyalty, a top 5% podcast globally according to Listen Notes. Paula has built a thriving podcast empire from the ground up. Her creative approach to podcasting and clever marketing moves, as well as her expertise in sponsorship and partnerships has m...2023-02-0900 min
Let's Talk Loyalty#339: Unlocking Irrational LoyaltyThis episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme.Our guest is Jason Foo, the Founder and CEO of London-based agency BBD Perfect Storm, which specializes in brand and culture transformation, with a goal of unlocking “irrational loyalty” for its clients from their customers.Jason is also a Global Board Director and Treasurer of the Marketing Society, a Marketing Fellow and is on the Advisory Board of the Alliance of Independent Agencies.Listen to enjoy Jason...2023-02-0840 min
Let's Talk Loyalty#336: United States Soccer Federation Share the "Insiders’ Program" for Soccer FansThe "Insiders Program" is an innovative loyalty program designed to solve the unique challenges of the nationwide body responsible for the promotion and success of the game of soccer in the USA.Olivia Hoelting is the Loyalty coordinator for the United States Soccer Federation, and she joined us to share the story of their program, which includes both a free tier and a subscription option for soccer fans.Using the tagline “Fuel your Fandom”, the USSF Insider’s Program offers a unique combination of benefits, designed to increase engagement among soccer fans, and to help the Fe...2023-02-0134 min
The Trans•Parency Podcast ShowWhy work with the trans community with Paula GrippiSend us a textPaula believes that playing up one’s natural beauty can help enhance their life. With 15 years in the beauty industry, Paula has the skills to help you achieve your beauty goals.Watch the full episode ▶︎ https://youtu.be/30-NS4jurUcListen to the full episode ▶︎ https://thetransparencypodcastshow.buzzsprout.com/1972240/10670376-painful-but-intimacy-experience-with-paula-grippiConnect with Paula▶︎ WEBSITE | https://advancedelectrolysisbypaula.com/▶︎ TWITTER | https://twitter.com/paulagrippi▶︎ LINKEDIN | https://www.linkedin.com/in/paula-grippi-b8b40955/----▶︎ Kitcaster - Did you know that podcasts are a great way to grow your personal and b...2023-01-2402 min
Let's Talk Loyalty#329: Dominos Pizza in Indonesia - A Truly Global Voice of LoyaltyDomino’s Pizza in Indonesia has been winning loyalty awards all over the world in recent months, as they share their incredible strategies to create customer loyalty using customer analytics and data-led insights.While it's still a challenger brand in Indonesia, in today's episode, Mayank Singh, Domino's Chief Digital Officer in Indonesia, shares how he and his team are achieving dramatic behavior change and incremental ROI using the power of digital technology.For a true masterclass in loyalty marketing, please do enjoy our conversation with Domino’s in Indonesia, in association with our friends in Capi...2023-01-1751 min
Let's Talk Loyalty#327: Costco Wholesale - Secrets of Success from this Multi-Billion-Dollar RetailerCostco is one of the world’s largest retailers, featuring warehouses and club memberships in eleven countries around the world.It is famous as a true pricing leader while delivering exceptional quality for its members, as well as “endless aisles” of both commodity products and unexpected “treasures” for members in their stores.Listen to hear the story of this incredibly successful business, as shared by Robin Ross, the Assistant Vice President of Corporate Marketing & Membership at Costco Wholesale in the United States.Robin shares Costco’s approach to driving customer loyalty as a mindset, and...2023-01-1146 min
Let's Talk Loyalty#312: "KFC Rewards Arcade" - A Fun-Based Loyalty Strategy for Diners in the UK & IrelandToday we discuss the launch of a brand-new high-profile loyalty program in the UK and Ireland, in the quick-service restaurant sector.Kentucky Fried Chicken operates over 20,000 restaurants in 135 countries, so given their global brand, we were super excited to meet Ruby Huang, the CRM & Loyalty Lead at KFC UK & Ireland, to share their new program and its incredible early results. As this new programme uses gamification as its core mechanic, it is called the "Rewards Arcade" - a name which plays on the history of arcade games in the UK and allows KFC a way t...2022-12-0749 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthWeb 3.0's Role in Loyalty Marketing -- Paula Thomas // Let's Talk LoyaltyPaula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they’re finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren’t expected to replace loyalty programs anytime soon, loyalty program owners need to start preparing for a future where people control and own their data. Today, Paula discusses Web3's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // Tw...2022-12-0614 minMarTech Podcast ™ // Marketing + Technology = Business GrowthContent's Role in Loyalty Marketing -- Paula Thomas // Let's Talk LoyaltyPaula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world, many brands are realizing that there aren’t as many customers out there, so they can’t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show NotesConnect With:Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitte...2022-12-0518 min
Let's Talk Loyalty#298: South African Loyalty Insights 2021 - Short Summary ShowToday our friends in Truth in South Africa launch their 2022 loyalty white paper, so it's appropriate that we in "Let's Talk Loyalty" are looking back to what we learned last year in 2021!Listen to hear our insights from Amanda Cromhout, who shared some fascinating insights on some seismic changes in consumer behaviour that emerged as a result of the global pandemic.In this summary of the 2021 Truth/Brandmapp research, Paula shares some of the incredible growth in the South African loyalty market, which will inspire loyalty professionals around the world.Enjoy this short...2022-11-0709 min
Let's Talk Loyalty#276: Childcare Saver Leverages Partners to Help Reduce the Cost of ChildcareToday's episode of "Let’s Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver.This year-old programme leverages the power of partnerships, community, and operational excellence to deliver a simple yet compelling proposition, focused on helping parents reduce the cost of their childcare.Paula Thomas hosts todays show, and she is joined by Gary Carroll, the CEO and Managing Director of G8 Education Ltd which owns this programme, as well as Kristie Atkins, Managing Partner at Wink who operate it. Together, they share the story of how Childcare Saver came about, the...2022-09-1439 minThe Trans•Parency Podcast ShowPainful but Intimacy Experience with Paula GrippiSend us a textIn this week's episode, we have Paula Grippi, the owner of Advanced Electrolysis & Permanent Makeup, talk to us about one of the most important steps of transitioning, electrolysis.Paula believes that playing up one’s natural beauty can help enhance their life. With 15 years in the beauty industry, Paula has the skills to help you achieve your beauty goals. Paula has a passion for hair and that is where her career began, as time went on, she found other skills that excited her and added them to her services. Paula feels help...2022-05-2428 min
Let's Talk Loyalty#226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show)In today’s short summary episode of Let’s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, Kelly Best who shared exactly how Virgin is prioritising its customers throughout their new Virgin Red Program.Virgin realised that customers really dislike when their loyalty points expire, so they created a programme where that would never happen! Another key principle is how Virgin Red ensured its program is accessible to all of its members, creating an affordable and appealing partnerships with dozens of small businesses, supporting them while ensuring rewards were...2022-05-2307 min
Let's Talk Loyalty#221: What We've Learned About LoyaltyIn today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of podcasting about our industry.Like many loyalty professionals, Iain and Paula both love the opportunity to make customers happy, by rewarding them in ways that are also profitable for business. Listen to learn all about Iain's loyalty background and the role of his podcast as another source of knowledge for loyalty marketing professionals worldwide. Show Notes:1) The Loyalty Podcast2) Iain Pringle2022-05-1040 min
Innovation in Compliance with Tom FoxMarketing for the Future with Paula ZirinskyPaula Zirinsky is the co-founder and Chief Strategist of Structura Strategy Group, a company that specializes in marketing advice that helps companies build a strategic foundation. Tom Fox welcomes her to this week’s show to discuss the unintended effects of the pandemic within the workplace and how marketing benefits the company when the board takes it seriously. Mentor and Career Inspiration Paula calls Harold Dobbs the best boss she ever had. Dobbs was originally her mother’s eccentric boss who was the head of a liquor company, and he was very market...2022-05-1025 min
Let's Talk Loyalty#220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show)In this short summary episode, Paula Thomas looks back on a fascinating conversation with Evert de Boer, Managing Partner of On Point Loyalty, who discussed how the aviation sector has earned such huge profits from their loyalty programs over the years.And how their importance grew even further in importance through the global pandemic, offering airlines a stable, recurring source of revenue even though customers were unable to travel, and even challenged the widely-held view that redemption seats are an expense for airlines. Listen to this short summary to hear the highlights of our discussion w...2022-05-0908 min
Let's Talk Loyalty#191: Let's Talk Loyalty Bonus Episode - Show UpdateLet's Talk Loyalty is growing in 2022 and I wanted to share a quick update with you about our newest partner which includes more fascinating interviews with loyalty experts around the world.Thank you for supporting our show and hope you will enjoy all that we have in store for you this year! As always, please send me feedback and guest and topic ideas to paula@letstalkloyalty.com and don't forget to subscribe for updates when each new episode releases.2022-03-0106 min
The Work IN to move out of stress, tension & anxietyFreedom from the Wellness Fairytale:Simplify food prep for the whole family with Paula Davis Part 2we are in the middle of our series on the freedom that health and well being can bring into our lives in really practical ways today is part two of my conversation with Paula Davis. And last time we spoke about the wellness fairy tale, her six foundational elements that go along with true well being. And some of those four minute practices that she uses to help women find freedom and effortlessness, and every day, health, and really really practical ways to do that. Today we're going to shift our focus on that conversation...2021-07-2643 min
The Work IN to move out of stress, tension & anxietyFreedom from the Wellness Fairytale: Finding effortless wellbeing with Paula Davis Part 1Welcome back to the Work IN We are in the middle of our series on the freedom that health and well being can bring into our lives in practical ways. Today is part one of a new conversation with my dear friend and colleague Paula Davis. You may remember her from episode 8 where she shared her take on self care as self love. Paula is a movement instructor, business owner with a passion for helping women find real wellbeing they deserveI am on a mission to free women from the Wellness Fairytale...2021-07-1940 min
Let's Talk Loyalty#99: Paula's Predictions for Loyalty Marketing in 2020 - Summary ShowThis is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020! It was recorded and released pre-Covid and featured my three big trends ideas, including the increasing role of CX for loyalty marketing, the importance of building an emotional connection with customers as well as my personal passion for using the human voice as a way to access key services, like my loyalty programme updates. Show Notes: 1) Episode 18 of Let's Talk Loyalty 2021-04-1905 min
The Work IN to move out of stress, tension & anxietyPaula Marie Davis;The Beauty Self Love ManifestoHappy Valentines Day! Welcome and in today's episode we are celebrating this month of love with self-care as self love in the face of a beauty industry, diet and fitness culture that survives and thrives on the messages of “not enough”.I want to introduce you to an extraordinary woman who is on a mission to redefine beauty and help women navigate a world of wellness with compassion and self-love. Paula Marie Davis is a 55 year young mother of 5 and wife of nearly 30 years. She's a health coach, entrepreneur, raw food c...2021-02-1252 min
Let's Talk Loyalty#72: Global Predictions for Loyalty Marketing in 2021This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Customer Strategy Network (CSN) - a group of independent loyalty industry experts of which I am a founding partner.These predictions were first written and published by The Wise Marketer, and feature predictions on data and privacy trends across Europe as well as insights from Australia where funding models have fundamentally changed for the whole loyalty industry. It features insights on the increasing convergence of loyalty and payments, as well as my own predictions for th...2021-01-1316 min
Let's Talk Loyalty#13: Earth Rewards - A Loyalty Solution for the EnvironmentClimate change is the number one concern for millions of people around the world - whether we've been directly affected by it or simply alarmed by the damage our lifestyles are doing to the planet.It's time to find tools to measure and minimise our impact on the planet and Earth Rewards is a brand new solution doing exactly that!Listen to this episode to learn how ANY loyalty programme can partner with Earth Rewards to make a real difference to the environment and impress consumers by demonstrating a real commitment to taking action. We als...2019-11-2750 min
The Liberated woman Podcast with Tamu ThomasBlack History Month Audio Community Project - Paula Hines honours Dr Maya AngelouPaula Hines honours Dr Maya Angelou.
Paula uses her soothing tone to honour the late great Maya Angelou. Paula provides us with some real nourishment by using Maya Angelou quotes as wellness inspiration!! [starry eye emoji]
This black history month audio contribution is a nourishing pick me up, a treatment if you will (my Everyday Joy membership group members will know exactly what I mean!). Dive in and bookmark under 'soul soothing'.
About Paula Hines:
Paula is a senior yoga teacher and has practis...2019-10-1618 minThe Liberated woman Podcast with Tamu ThomasBlack History Month Audio Community Project - Paula Perry honours Shirley ChisholmPaula Perry honours Shirley Chisholm.
Today’s contribution is from Paula Perry who is honouring none other than Shirley Chisholm. If you don’t know who she is, please do your googles. Shirley is a certified BOSS all caps!
Paula choosing Shirley Chisholm is very fitting as Paula has a lot of Shirley’s no limit energy. Paula highlights many examples of how Shirley’s legacy can inform wellness including not internalising other peoples perception of you.
About Paula Perry:
Paula Perry i...2019-10-1018 min
The Mindset Horizon Podcast#07 Mastering the Mindset of Possibility and Location Independent Lifestyle with Paula ThomasSUBSCRIBE Apple: https://apple.co/2kJOq0p Stitcher: http://bit.ly/2kgRfFV Spotify: https://spoti.fi/2mhKcgZ TuneIn: http://bit.ly/2lRzbTh iHeart: https://ihr.fm/2AJI3OV YouTube: http://bit.ly/2mgfCnV TODAY'S GUEST My Guest today is Paula Thomas. In this episode, we talk about interesting topics such us what it takes to cultivate the mindset of possibility and using affirmation techniques to positively influence and change our thoughts and as a result, change our life and business for the better...2019-10-1057 min
Let's Talk Loyalty#1: Let's Talk LoyaltyAn introduction to your show host - Paula Thomas and a background to the show. Designed exclusively for loyalty marketing professionals, this episode introduces some of the key people in the industry as well as the main media publications for loyalty marketing professionals.2019-08-2211 min