Shows
Big Names in Naming: A Naming for Everyone podcastBig Names in Naming: The Orlaith Wood and Jamie Thorp EpisodeI talk to the brilliant Orlaith Wood and Jamie Thorp of Reed Words about:* Orlaith’s and Jamie’s naming origins in underwear and booze* Collaborating across offices and time zones on naming work* The importance of giving oneself "permission to be stupid," as some of the best names come from initial “dumb” thoughts* How Jamie used AI to develop Name Dealer, putting 10 years of Reed Words' naming data to usePlus we play Defend! That! Name! and the two of them tell me why Tiny Tucker’s Big Bucket is...2025-07-2235 min
AMA Marketing / And with Bennie F. JohnsonFinding talent, tackling risk aversion, and the necessity of curiosityJason Brown, CEO of Pearlfisher, joins AMA's Bennie F. Johnson to talk about finding talent that exceeds you, tackling risk aversion, and why curiosity and faith are both necessary2025-06-0436 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyLearnings From Working On Iconic Brands Like McDonald’s, Colgate & CoppertoneHamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand with excessive marketing promotions. Pearlfisher stepped in to help both brands by reestablishing emotional connections with consumers through innovative design strategies. Today, Hamish discusses other iconic brands like McDonald's and Coppertone. Show NotesConnect With: Hamish Campbell: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: ...2024-08-0614 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyHow General Mills Comprised Household Name BrandsHamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? An exciting new chapter in snack history that's sure to delight and connect with a new generation. Today, Hamish discusses how General Mills comprised Gushers, Fruit By The Foot, and Fruit Roll-Ups brands. Show NotesConnect With: Hamish Campbell: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn ...2024-08-0518 min
My Life In Design PodcastHamish Campbell, VP Executive Creative Director of Pearlfisher NYC.Send us a textThis week Claire chats with Hamish Campbell, VP executive creative director of Pearlfisher NYC. Hamish recounts his life in design and how a love for art evolved into a career in graphic design, blending the precision of engineering with the creativity of visual art.Links:Red SetterdbaPearlfisher2024-03-2838 min
My Life In Design PodcastSean Thomas, Executive Creative Director of JKRSend us a textThis week Claire meets up with Sean Thomas, Executive Creative Director of JKR. Sean talks about how art was his sanctuary at school, his first roles in agencies Pearlfisher and The Core, through freelance and to JKR. Links:Red SetterdbaJKRPodcast Editing by Stick and Splice2023-11-0252 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyLearnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone -- Hamish Campbell // PearlfisherHamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand with excessive marketing promotions. Pearlfisher stepped in to help both brands by reestablishing emotional connections with consumers through innovative design strategies. Today, Hamish discusses other iconic brands like McDonald's and Coppertone. Show NotesConnect With: Hamish Campbell: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything...2023-10-3114 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyHow General Mills Comprised Gushers, Fruit By The Foot & Fruit Roll Ups Brands -- Hamish Campbell // PearlfisherHamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? An exciting new chapter in snack history that's sure to delight and connect with a new generation. Today, Hamish discusses how General Mills comprised Gushers, Fruit By The Foot, and Fruit Roll-Ups brands. Show NotesConnect With: Hamish Campbell: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn ...2023-10-3018 min
Packaging Unboxd with Evelio MattosPackaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.
Connect with Danielle Beal, click here.
Connect with Evelio, click here.
Join the Packaging Pact, click here!
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...2023-06-0748 minPackaging Unboxd with Evelio MattosUnboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it.
The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces.
The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the...2023-05-0817 minPackaging Unboxd with Evelio MattosUsing Ai for Packaging Design - Will Ai replace me? | Ep 131I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.
Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.
Go to LuxePack, click here.
Connect with Evelio, click here.
Join the...2023-05-0415 min
Packaging Unboxd with Evelio MattosHow Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.
Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.
Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/
Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/
Site: https...2023-03-0154 min
Packaging Unboxd with Evelio MattosWhat to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations.
Join me in discovering the future of packaging at Paris Packaging Week.
Interested in visiting the show? Click here to learn more:
https://registration.gesevent.com/survey/1s8fal5...2023-01-2438 min
Packaging Unboxd with Evelio MattosSustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123If you're in cosmetics packaging you know this is the conversation you're having right now.
Should we be using recyclable?
Is chemical recycling a real thing?
How do we choose between aluminum and bamboo pulp pans?
Isn't our product too small to even recycle?
Will our customers adopt reusable cosmetics packaging?
If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde.
Connect with Eva Lagarde >> here.
...2023-01-1246 min
Packaging Unboxd with Evelio MattosDesigning with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process.
In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process.
We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape.
So, grab your headphones and join us as we delve into...2023-01-0436 min
Packaging Unboxd with Evelio MattosReal-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world?
Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative.
The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities.
Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of...2022-12-2838 min
Packaging Unboxd with Evelio MattosIs Packaging Design with Midjourney Bullsh*t? Nick Longo of the DGDC podcast | Ep 120Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry.
They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve.
These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas.
If you want to stay competitive in packaging design, get involved with this conversation today!
Listen to...2022-12-2249 min
Packaging Unboxd with Evelio MattosFrom Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok.
Learn more about Change Maker Creative here.
Connect with Lilli on LinkedIn
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Follow him to get daily packaging content and education, connect here.
...2022-12-1537 min
Packaging Unboxd with Evelio MattosHow Brands Design Packaging That Sells with Designalytics, Steve Lamoureux | Ep 118Do you want to increase sales with your packaging design?
Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them.
You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells.
Click here to learn more about Designalytics and how it can help you...2022-12-0848 min
Packaging Unboxd with Evelio MattosPACDORA the Figma of Packaging Design | Ep 117You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com
In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines.
If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that.
T...2022-12-0120 min
Packaging Unboxd with Evelio MattosHow Design Agencies Get Clients w/ Dennis Whalen | Ep 115If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right.
Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client.
Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally...2022-11-1739 min
Unboxing Your PackagingThe impact of eye-catching packaging design as well as hidden structural designINTRODUCTION Are you wondering how to couple a sustainable packaging design with a memorable user experience? With Evelio Mattos, a well-recognized structural designer, you will have a good overview of the ins and outs of packaging concept development.We navigated the conversation from very visible branding to behind the scene systems. Yes, huge ripple effects can happen through packaging in the spotlight (with big brands and the luxury industry), as well as through the tremendous impact of tertiary packaging! I liked how Evelio brought packaging desi...2022-10-2756 min
Packaging Unboxd with Evelio MattosPackaging Glenfiddich Time : Reimagined, with Here Design | Ep 111In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended.
A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream.
Here Design explains how their team looked beyond the product to the promise o...2022-10-2039 min
Persistent and NastyEpisode 141: Jordan & SkinnerIT’S SPOOKY SEASON
Elaine and Louise chat with the incredible Jordan & Skinner. Otherwise known as theatre maker Melanie Jordan and director and artistic director of Stellar Quines Caitlin Skinner. We chat about their new show THE TIME MACHINE (click for tickets/date/venues).
A feminist retelling. The four have a brilliant and inspiring conversation
Melanie Jordan
Melanie is an actor, director and theatre maker based in Glasgow who makes performance in theatres, on screens and on the streets which is visually driven, physically dynamic and exposes our shared humanity with curiosity and humour. Melanie is Physical Theatre Practitioner with Su...2022-10-1452 min
Packaging Unboxd with Evelio MattosWhere Are the Female Executive Creative Directors? | Ep 103Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position.
We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive.
From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.
Connect with Chloe Templeman
Learn more about Big Fish
Learn about Pentawards
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*Are you a...2022-08-1721 min
Packaging Unboxd with Evelio MattosThe Power of Strategic Packaging Design with Chloe Templeman | Ep 102Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design.
In this episode you are going to get 3 big things:
1) What happens during a strategy workshop that shapes the brief
2) What information you need to gather before it hits design
3) How to get your logic straight before you bring the magic
Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's.
Links:
...2022-08-1028 min
Packaging Unboxd with Evelio MattosThe Secret to Better Packaging Design, Shhh... | Ep 101Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective.
What's effective? Well, selling your product and being sustainable.
In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers t...2022-08-0509 min
Packaging Unboxd with Evelio MattosTop Packaging Design Trends for 2023 | Ep 100What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year.
So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends!
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*Are you a fan of PDU and want to connect and learn from Evelio’s smilin...2022-07-2911 min
Packaging Unboxd with Evelio MattosHow To Go From Graphic Design to Packaging Designer | Ep. 99In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry.
In this episode you'll get a few key insights:
1) How to stand out and get noticed by potential clients or employers
2) Your responsibility to the consumer as a packaging designer
3) How niching down in your industry can help position you as an expert
And a ton more.
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Packaging Unboxd with Evelio MattosPackaging Files - RGB vs CMYK | Ep 98In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick?
In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process.
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
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Packaging Unboxd with Evelio MattosHow To Choose Sustainable Packaging Materials | Ep 97Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start.
If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future episodes of PDU.
If you want to support the podcast you can subscribe or leave...2022-07-1208 min
Packaging Unboxd with Evelio MattosHow Packaging Sounds Is As Important As It Looks | Ep 96When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds?
The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product.
In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand.
Please join me i...2022-06-2229 min
Packaging Unboxd with Evelio MattosPackaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees.
Connect with Matt here
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
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Connect with Evelio on LinkedIn
See Scott B...2022-06-2030 min
Packaging Unboxd with Evelio MattosDesigning Type for Packaging with Scott Biersack | Ep 94Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography.
Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type.
If you want to support the podcast you can subscribe or leave a review w...2022-05-2635 min
Packaging Unboxd with Evelio MattosWaste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling.
With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos.
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
2022-05-1318 min
Packaging Unboxd with Evelio MattosDesigning Sustainable Packaging Part 4 of 4 | Ep 92Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening.
Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging.
** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.2022-05-0518 min
Packaging Unboxd with Evelio MattosDesigning Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.
Here's why you have to listen:
1) How does a brand or designer even begin to work with Terracycle?
2) How do you create truly reusable packaging?
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.
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Packaging Unboxd with Evelio MattosDesigning Sustainable Packaging Pt 2 of 4: Carbon Neutrality | Ep 90Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.
Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:
1) The differences between practically recyclable and technically recyclable, and why this matters.
2) Learn how brands view Sustainability today
3) Different types of...2022-04-2119 min
Packaging Unboxd with Evelio MattosHow to Design Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.
Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:
1) The differences between practically recyclable and technically recyclable, and why this matters.
2) Learn how brands view Sustainability today
3) Different types of...2022-04-1214 min
Packaging Unboxd with Evelio MattosPackaging Design En Español con Hernan Braberman el Branderman | Ep 88En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores.
En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad.
Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros.
Antes de comenzar, hazme un favor y suscríbete al podcast ahora mismo y asegúrate de dejar una res...2022-04-0441 min
Packaging Unboxd with Evelio MattosDesigning Emotion Into Your Packaging - Jennie Potts B&B Studio | Ep 87Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality.
In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business.
You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award.
If you want to support the podcast you can subscr...2022-03-2338 min
Packaging Unboxd with Evelio MattosButterflyCannon Innovation & Sustainability - Jenny Cairns | Ep 86 Part 2How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process?
This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.
Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start.
If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now l...2022-03-1628 min
Packaging Unboxd with Evelio MattosHow to Design FMCG Packaging with Neha Tulsian of NH1 Design | Ep 84Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions.
Here are three massive things you’ll take away from this episode:
1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the...2022-03-0929 min
AIGA Design PodcastDesign Adjacent with Brandi Parker on sustainability, evolving behaviors, future considerations, and designing recyclingJoin us for a new episode of Design Adjacent were we talk sustainability, evolving behaviors, future considerations, and designing recycling. What is the future of sustainable design and how do we implement realistic change? As Head of Sustainability at Pearlfisher, Brandi Parker, challenges designers to find answers to those questions.
About Brandi Parker
Brandi Parker is Head of Sustainability at Pearlfisher. Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of their teams. In her role, Brandi challenges Pearlfisher's designers to think about the end game...2022-03-0842 min
Packaging Unboxd with Evelio MattosHow To Design Start-up Packaging in 10 Days with Jamie Ellul | Ep 83Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies.
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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.
*Wanna enter Pentawards an join Jamie and I...2022-03-0448 min
Packaging Unboxd with Evelio MattosDesigning Packaging for Manufacturing with Brandi Parker of Pearlfisher | Ep 70When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her about the deep connection between sustainability and design and we start our chat by hearing more about what this means to her. From there, we talk about certifications such as Dolphin-Safe and FSC, un...2021-11-1139 min
Sustainable Packaging with Cory Connors presented by Atlantic PackagingIs the solution to sustainable packaging legacy materials? Brandi Parker from Pearl Fisherhttps://www.pearlfisher.com/Is the solution to sustainable packaging looking back to materials we have used in the past? What is circularity in packaging? What is the future of sustainable packaging? How can we teach our packaging students to take the sustainable packaging baton? https://www.linkedin.com/in/brandi-parker-they-them-she-her-6a6667b/Contact Us at Atlantic Packaging Today for Smart Strategies, Sustainable SolutionsInnovative Packaging you can trust for over 75 years! https://www.atlanticpkg.com/ https://anewearthproject.com/pages/our-story https://podcasts.apple.co...2021-10-1732 min
Packaging Unboxd with Evelio MattosMcDonald's Packaging Redesign with Pearlfisher | Ep 42Why did McDonald's need a packaging redesign, what was being solved, or how long ago did this project kick-off? we get into the details with Matt Sia, Creative Director at Pearlfisher. We discuss Matt's sketching, the pitch meeting, how the designers are presented, and really what it feels like to overhaul one of the biggest brands on earth. The good and the bad.
In this episode you get to here it straight from the Creative Director behind the McDonald's packaging redesign, so tune in and grab yourself a filet-o-fish sandwich.
Connect with Matt's team at Pearlfisher: https://www.pearlfisher.com
...2021-03-1142 min
Ninja Marketing News: le notizie su Digital, Tech, Marketing, Social e Business da Ninja.itIl caso GameStop arriva al CongressoStai ascoltando un estratto gratuito di Ninja PRO, la selezione quotidiana di notizie per i professionisti del digital business. Con Ninja PRO puoi avere ogni giorno marketing insight, social media update, tech news, business events e una selezione di articoli di approfondimento dagli esperti della Redazione Ninja. Vai su www.ninja.it/ninjapro per abbonarti al servizio.Robinhood e Reddit davanti al Congresso. Insieme ai gestori di hedge fund di Wall Street e a un noto streamer di YouTube, gli amministratori delegati delle due società hanno affrontato ieri un interrogatorio con i legislatori statunitensi sulle azioni di GameStop C...2021-02-1902 min
The Jerry Hyde PodcastNick Karimi - Actor. Romeo, Juliette & Dyslexia... in Waitrose.Scottish Iranian actor Nick Karimi is known for his work in Macbeth, An Oak Tree, and Everyman at the National Theatre in London and War Horse in London's West End. He's appeared nationally in The Arabian Nights, A Tale of Two Cities, Lardo, The Hairy Ape, Titus Andronicus, The Magic Flute, Damascus Aleppo, Game of Life, I Was a Beautiful Day, Outward Bound, The Fear of Breathing, The Double, The Pearlfisher, Nova Scotia, Mother Courage and her Children, Mountain Language, The Dead Fiddler, Emperor Jones, Amy Means Necessary, and The Kite Runner.Raised in Edinburgh, it was whilst t...2021-01-081h 46
The Jerry Hyde PodcastNick Karimi - Actor. Romeo, Juliette & Dyslexia... in Waitrose.Scottish Iranian actor Nick Karimi is known for his work in Macbeth, An Oak Tree, and Everyman at the National Theatre in London and War Horse in London's West End. He's appeared nationally in The Arabian Nights, A Tale of Two Cities, Lardo, The Hairy Ape, Titus Andronicus, The Magic Flute, Damascus Aleppo, Game of Life, I Was a Beautiful Day, Outward Bound, The Fear of Breathing, The Double, The Pearlfisher, Nova Scotia, Mother Courage and her Children, Mountain Language, The Dead Fiddler, Emperor Jones, Amy Means Necessary, and The Kite Runner.Raised in Edinburgh, it was whilst t...2021-01-081h 46
Packaging Unboxd with Evelio MattosPackaging Production & Manufacturing w/ Brandi Parker | Ep. 7We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need.
Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing.
Keep up with Brandi online:
LinkedIn:
2020-06-0144 min
Design TalksBranding Tridimensional con Hernán Braberman. Design Talks Podcast ep29Sherlock y Watson, Timon y Pumba, Tim Burton y Johnny Depp. Algunas parejas son inseparables, así como la forma y la comunicación en el diseño de empaque. Hoy en Design Talks hablamos con un experto en la materia, Hernán Braberman tiene más de 20 años de experiencia como diseñador y define esta especialidad como branding tridimensional, integrando estructura y el diseño gráfico como parte de una sola entidad coherente con la marca. En nuestra charla nos cuenta su visión a través de algunas anécdotas de sus proyectos más exitosos y qu...2019-09-0500 min
People of Packaging Podcast5 - Brandi Parker from PearlfisherBrandi and Ted talk through a number of cool issues including the role of production in packaging graphics and great ways to pick a major. Connect with Brandi in LinkedIn www.linkedin.com/in/Brandi-Parker-6a6667b/--- Support this podcast: https://anchor.fm/peopleofpackaging/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com2019-08-1342 min
Challengers & Icons Podcast SeriesSeason 4. Episode 11. Challengers Icons Interview With Freddie Garland Founder Of Freddie’s FlowersFreddie Garland, Founder of the flower subscription service, Freddie’s Flowers, joins Jonathan Ford to talk about how he is marrying a digital platform with a distinctly personal touch to grow a thriving business and challenge the experience a subscription service can offer.2019-04-0423 min
Challengers & Icons Podcast SeriesSeason 4. Episode 10. Challengers & Icons Interview with Divya Gugnani, Co-Founder of Wander BeautyDyiva Gugnani, Co-Founder of Wander Beauty – the first travel-inspired, luxury color cosmetics experience made of high performance and cruelty free formula– invited Pearlfisher to the beauty companies headquarters in Manhattan to discuss her approach to creating a successful beauty brand and what makes Wander Beauty unique compared to other cosmetics on the market.2019-03-0723 min
Challengers & Icons Podcast SeriesSeason 4. Episode 8. Challengers & Icons Interview with Collin Whitehead, DropboxHamish Campbell, Creative Director at Pearlfisher New York, interviews Collin Whitehead, Head of Brand at Dropbox, at the technology company's headquarters in San Francisco.2018-10-2227 min
Challengers & Icons Podcast SeriesSeason 4. Episode 7. Challengers & Icons Interview with Michael Stausholm, SproutPearlfisher Copenhagen, Strategic Creative Director, Jesper von Wieding, spoke to Michael Stausholm, Founder of Sprout, about his vision for conquering our use and throwaway culture – one pencil at a time – and how Sprout is fostering a second-life sustainable vision for its own and other businesses as it commits to partnering with brands to help the corporate culture make change and communicate their sustainability message.2018-08-2001 min
Challengers & Icons Podcast SeriesChallengers & Icons™ Season 4. Episode 6. Jonny Wilkinson, N°1 KombuchaFormer international rugby star, Jonny Wilkinson, talks us through how he is pursuing a personal passion to connect our physical and mental health – through the power of living food – with the creation of his new lifestyle brand, N°1 Kombucha. N°1 is looking to transform our perspective on healthy living, convenience and ultimately, make the benefits of drinking Kombucha accessible for all.2018-08-0244 min
Challengers & Icons Podcast SeriesChallengers & Icons™ Season 4. Episode 5. Ben Branson, SeedlipBen Branson, Founder of Seedlip – the world’s first non-alcoholic spirit brand – talks us through his vision for creating a new drinks proposition and experience as well as why he thinks being a successful challenger brand is about fostering curiosity, freedom and a belief in what you are doing.2018-08-0224 min
Challengers & Icons Podcast SeriesChallengers & Icons™ Season 4. Episode 4. Simon Boas Hoffmeyer, CarlsbergSimon Boas Hoffmeyer, Sustainability Director at Carlsberg, shares his plans for achieving Carlsberg’s sustainability goals and zero carbon emissions by 2030, through its new Together Towards Zero initiative. Speaking to our Strategic Creative Director, Jesper von Wieding, Simon discusses why integrating sustainability into all business models is now crucial to creating a successful business.2018-08-0230 min
Challengers & Icons Podcast SeriesChallengers & Icons™ Season 4. Episode 3. Simon Coley, Karma ColaSimon Coley, Co-Founder of Karma Cola, shares his insights into building a challenger cola brand and why he sees the transparent process and an investment in social capital transforming the future of brand transactions, businesses and lives.2018-08-0229 min
Challengers & Icons Podcast SeriesChallengers & Icons™ Season 4. Episode 2. Ilana Taub, SnactInterview between Pearlfisher Founding Parter, Jonathan Ford & Snact Co-Founder Ilana Taub.
Ilana Taub, describes why she started a brand to fight the critical issue of food and plastic waste in the ever-competitive landscape of snacking and what she sees as the pivotal role of brands in driving positive social and environmental change to impact on the bigger global picture.2018-08-0219 min
OnDesignEpisode 12: Jonathan Ford, CEO of PearlfisherIn this episode it was our pleasure to chat with Jonathan Ford, Founding Creative Partner and CEO of Pearlfisher.
Pearlfisher’s innovative perspective on the role of challengers and icons has helped them navigate brand challengers for the likes of Cadbury, Green & Blacks and Jamie Oliver.
Now celebrating their 25th year, we talked to Jonathan about the work he's most proud of, the role of Pearlfisher's integrated futures team, and what climbing Mount Kilimanjaro taught him about designers' responsibilities to the planet.2018-03-0500 min
Let's talk brandingLTB 003 Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher.Brand strategy and uncovering the Human truth with Kristoffer Fink ParupHey guys! In this third podcast I talk with Kristoffer Fink Parup, he's an experienced brand strategist at International branding firm Pearlfisher._Kristoffer has worked in the world of branding as a Strategist for 5+ years at Monocle, venturethree, Pentagram and Pearlfisher. __Seeking to make brands express their essence in unique ways, Kristoffer works closely with Designers and other creatives to make sure the BIG idea always leads the way. _ Want the next episode in...2018-02-1645 min
Challengers & Icons Podcast SeriesSeries 4. Episode 1. PepsiCo - Mauro PorciniSeries 4. Episode 1. PepsiCo – Why design-led innovation creates the most impactful cultural change
An interview with Mauro Porcini, SVP & Chief Design Officer, PepsiCo2018-01-3031 min
Challengers & Icons Podcast SeriesChallengers & Icons™ interview Series 3. Episode 3. Tom Roberts, Absolut ElyxJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Tom Roberts, from Absolut Elyx2016-08-0521 min
Challengers & Icons Podcast SeriesChallengers & Icons (TM) interview Season 3. Episode 2: Jon Bradford, Co-Founder of F6S.Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Jon Bradford, Co-Founder of F6S.2016-08-0527 min
Challengers & Icons Podcast SeriesChallengers & Icons™ interview Season 2. Episode 11: TJ Parker, CEO & Co-Founder of PillPack.TJ, a second-generation pharmacist, and business partner Elliot Cohen, wanted to redesign the traditional pharmacy experience and prove that managing meds could actually be simple. Launched in 2014, PillPack is the first pharmacy designed to help people take the right medication at the right time, simplifying medication management by delivering a better experience through convenient packaging, modern technology and personalized service. PillPack has raised $12.75 million from investors to date and is now available in 47 States.
Download the PillPack app here: http://buff.ly/1UwnOYE
A global interview series powered by Pearlfisher, Challengers & Icons™ features the world’s brightest and most successful busi...2015-07-1024 min
Challengers & Icons Podcast SeriesChallengers & Icons (TM) interview Season 2. Episode 10: Alex Center, Lead Designer at Coca Cola.Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Alex Center, Lead Designer at Coca Cola.2015-03-2031 min
Challengers & Icons Podcast SeriesChallengers & Icons™ interview Season 2. Episode 9: Hugh Evans, CEO of the Global Poverty Project.Challengers & Icons™ interview
Season 2. Episode 9: Hugh Evans, CEO & Co-Founder of the Global Poverty Project.2015-01-2720 min
Traverse TheatreTravCast - Iain Finlay Macleod - Devil Masters SpecialTravCast is the Writer's Podcast from the Traverse, Scotland’s New Writing Theatre. Associate Director, Emma Callander, interviews well known playwrights and theatremakers whose work features in the year round programme at the Traverse.
In this episode, Emma speaks to Iain Finlay Macleod, writer of the current Traverse Theatre Company production 'The Devil Masters'.
Iain Finlay has had over fifty dramatic works produced for radio, theatre, television and film. His work has been shown in a number of countries such as the US, Germany and France. Plays for the Traverse Theatre include The Pearlfisher, I was a Beautiful Day, Homers an...2014-12-1124 min
Challengers & Icons Podcast SeriesChallengers & Icons™ interview Season 2. Episode 8: Anthony Fletcher, CEO at graze.Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Anthony Fletcher, CEO at graze.
In January 2009, Anthony was one of seven friends who founded graze after realising that their taste-buds and waistlines were suffering at the hands of average snacks. In the 5 years since launch, graze has revolutionised and reinvented the world of healthy and convenient snacking by creating a snacking subscription service delivering healthy, tasty snacks and fruit by post. This...2014-11-2124 min
Challengers & Icons Podcast SeriesSeason 2. Episode 7: James Fairbank, Head of Central and Brand Marketing at Rapha.Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to James Fairbank, Head of Central and Brand Marketing at Rapha.
Founded in 2004 by Simon Mottram, Rapha creates the finest cycling clothing and accessories in the world. Now, with global Cycle Clubs and a recently launched new e-commerce platform that serves as both an online emporium of performance road-wear and a home to inspiring content that celebrates the glory and suffering of road riding...2014-06-0527 min
Challengers & Icons Podcast SeriesSeason 2. Episode 6 trailer: Alicia Navarro, Founder and CEO of SkimlinksSeason 2. Episode 6 trailer: Alicia Navarro, Founder and CEO of Skimlinks by Pearlfisher Live2014-04-1620 min
DispenserDISPENSER del 28/02/2014 - puntata del 05/0/2001Pearlfisher e un'etichetta indipendente con molte idee - David Sylvian in tournée - il debutto di Dave Eggers: L'opera struggente di un formidabile genio.2014-02-2810 minDispenserDISPENSER del 28/02/2014 - puntata del 05/0/2001Pearlfisher e un'etichetta indipendente con molte idee - David Sylvian in tournée - il debutto di Dave Eggers: L'opera struggente di un formidabile genio.2014-02-2810 min
Challengers & Icons Podcast SeriesSeason 2. Episode 5: Dave Kyrejko, Co-Founder of Industry City DistillerySeason 2. Episode 5: Dave Kyrejko, Co-Founder of Industry City Distillery
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Dave Kyrejko, Co-Founder of The City Foundry and Industry City Distillery.
Dave Kyrejko’s inspiration to start a vodka distillery was actually a by-product of a happy accident: by using a scientific method of fermentation instead of the more traditional approach, Dave inadvertently found a more efficient way to make a spirit that was fa...2014-02-1724 min
Challengers & Icons Podcast SeriesSeason 2. Episode 4: James Freeman, Founder of Blue Bottle Coffee CompanyJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to James Freeman, the Founder of Blue Bottle Coffee Company.
Though he started his career as a classical clarinetist, James capitalized on his love for coffee in 2002 when he started Blue Bottle Coffee Company. Founded with the mission of sharing great coffee made with organic, shade grown, pesticide-free beans roasted no longer than 48 hours prior, Blue Bottle sets the precedent for flavorful, thoughtful coffee...2013-12-1321 min
Challengers & Icons Podcast SeriesSeason 2. Episode 3: David Butler, VP of Innovation at Coca ColaJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to David Butler, VP of Innovation at Coca Cola.
After taking a graphic design class in high school, David instantly knew he wanted to be a designer. He went on to major in mass communications and studied economics, media, art, sociology, and even meteorology. A mix that he says, introduced him to a holistic system of thinking and a broad approach to design and...2013-11-0814 min
Challengers & Icons Podcast SeriesSeason 2. Episode 2: Jo Malone, MBE and Founder of JO LOVESJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Jo Malone, MBE and Founder of JO LOVES.
After famously leaving school with no qualifications, Jo learnt the art of mixing fragrances from her beautician mother and in 1994, founded Jo Malone London – a name that rapidly became internationally synonymous with all that is most coveted in British style. In 1999, Jo sold her multi-million-pound fragrance business to Estée Lauder Companies but remained Creative Dir...2013-10-1034 min
Challengers & Icons Podcast SeriesSeason 2. Episode 1: Jonathan Ford speaks to Will King, Founder and CEO of King of Shaves.Season 2. Episode 1: Will King, Founder and CEO of King of Shaves
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Will King, Founder and CEO of King of Shaves.
King of Shaves is one of the best-known and best-loved UK challenger brands. Launched in 1993, the company has consistently been at the forefront of innovation, continuously breaking the mens’ grooming mould. In his role as CEO, Will tirelessly looks for new ways to co...2013-09-1226 min
Challengers & Icons Podcast SeriesSeason 1. Episode 9: Jonathan Ford speaks to Claire Herminjard, CEO of Mindful Meats.Season 1. Episode 9: Claire Herminjard, CEO of Mindful Meats
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Claire Herminjard, CEO and Co-founder of Mindful Meats.
Claire helps bring pasture-raised, certified organic and Non-GMO-Verified meat to the U.S. market. Mindful Meats carries the first and only Non-GMO-Verified beef in the U.S. by working directly with sustainably-minded farmers. In addition to changing the way America eats meat, Claire was named one of...2013-06-2721 min
Challengers & Icons Podcast SeriesSeason 1. Episode 8: Jonathan Ford speaks to Kim Hastreiter, Founder of Paper Magazine.Season 1. Episode 8: Kim Hastreiter, Founder of Paper Magazine
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success.
Here, Jonathan speaks to Kim Hastreiter, Founder of Paper Magazine.
Kim founded Paper Magazine in 1984. New York’s Independent magazine that covers and discovers cultural movements, PAPER focuses on fashion, design, pop-culture, nightlife, art and film. Labelled a ‘Curator of Culture’ and a champion of cultural diversity and equality across all disciplines, Kim has a maverick second sense at discover...2013-06-0539 min
Traverse TheatreTravCast Iain Finlay MacLeodTravCast is the Writer's Podcast from the Traverse, Scotland’s New Writing Theatre. Associate Director, Hamish Pirie, interviews well known playwrights whose work features in the year round programme at the Traverse.
In this episode, Hamish speaks to Iain Finlay MacLeod. Iain Finlay MacLeod is a playwright, screenwriter and novelist based on the Isle of Lewis. Alongside his work as a writer he also works as a director on both single and multi-camera projects.
Iain’s original stage plays include Somersaults (NTS), The Bends (Playwrights Studio/RSAMD), The Pearlfisher, I was a Beautiful Day, Homers and Alexander Salamander or The Stor...2013-04-2421 min
Challengers & Icons Podcast SeriesSeason 1. Episode 7: Jonathan Ford speaks to Simon Woodroffe, Founder of YO!Season 1. Episode 7: Simon Woodroffe, Founder of YO!
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success.
Here, Jonathan speaks to Simon Woodroffe, Founder of YO!
Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we think about all aspects of hospitality; the YO! empire now spans multiple concepts, including YOTEL, YO! Home, and YO! Zone.
www.pearlfisher.com
Subscribe to...2013-02-2130 min
Challengers & Icons Podcast SeriesSeason 1. Episode 6: Jonathan Ford speaks to Kris Hewitt, Founder of EightPointNine.Season 1. Episode 6: Kris Hewitt, Founder of EightPointNine
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Kris Hewitt, Founder of Eight Point Nine Coffee, the personalised coffee brands delivered straight to your door.
Kris founded EightPointNine in October 2011, after quitting the corporate world of finance. Tired of drinking bad coffee, he set out to discover what makes the perfect cup and provide fresh, Fairtrade coffee to those who want to create their...2013-02-1124 min
Design Matters (New Episodes)Design Matters with Debbie Millman: Jonathan FordJonathan is a designer and co-founding partner of Pearlfisher. He oversees a portfolio of award-winning designs, including a high profile list of ethical, entrepreneurial and iconic brands. The outstanding commercial success of many of these design projects has led to Pearlfisher being named by the DBA as the leading design agency for Design Effectiveness in 2008. www.dba.org.uk
In this audio interview with Debbie Millman, Jonathan Ford discusses going on eighteen job interviews before being hired by Michael Peters, his belief that a good idea cannot come from a computer, his interest in fear and the importance of doing...2013-02-0835 min
Challengers & Icons Podcast SeriesSeason 1. Episode 5: Jonathan Ford speaks to Claire Diaz-Ortiz, Twitter's Head of Social Innovation.Season 1. Episode 5: Claire Diaz-Ortiz, Head of Social Innovation at Twitter
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Claire Diaz Ortiz, Leader of Social Innovation at Twitter, author of the book Twitter for Good and one of Fast Company’s 100 Most Creative People in Business.
The inspirational Claire Diaz-Ortiz is the author of the book Twitter For Good and one of Fast Company’s 100 Most Creative People in Business. A non-profit foun...2012-11-2217 min
Challengers & Icons Podcast SeriesSeason 1. Episode 4: Jonathan Ford speaks to Seth Goldman, President and CEO of Honest Tea.Season 1. Episode 4: Seth Goldman, President and CEO of Honest Tea
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Seth Goldman, President and CEO of Honest Tea.
Seth co-founded Honest Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Honest Tea has been credited with being the No.1 – and fastest-growing – organic bottled tea brand in the US. In 2011, Coca-Cola North America completed the purchase of a minority stake in the...2012-08-1033 min
Challengers & Icons Podcast SeriesSeason 1. Episode 3: Jonathan Ford speaks to Mark Palmer, Director of Green & Black's.Season 1. Episode 3: Mark Palmer, Director of Green & Black’s
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Mark Palmer, Director of Green & Black’s.
Mark Palmer is well known for his role as Marketing Director of Green & Black’s organic chocolate. When he took on the role in 2001 Green & Black’s was a niche chocolate brand. Under Mark’s leadership, sales rose from £4m to over £60m, ultimately leading to international expansion an...2012-07-0636 min
Challengers & Icons Podcast SeriesSeason 1. Episode 2: Jonathan Ford speaks to Brendan Harris, CEO of Froosh.Season 1. Episode 2: Brendan Harris, Chairman and CEO of Froosh
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Brendan Harris, Chairman and CEO of Froosh.
Launched in 2004 as a healthy, fruit-only smoothie drink, Froosh prides itself on its pure fruit recipes and quality ingredients. Froosh has solved the ‘smoothie-confusion’ in the Nordic regions by using bold, personality-driven design statements rather than the pictures of fruit so typical in the category. Following its rede...2012-07-0632 min
Challengers & Icons Podcast SeriesSeason 1. Episode 1: Jonathan Ford speaks to Richard Fine, CEO of Help Remedies.Season 1. Episode 1: Richard Fine, CEO of Help Remedies
Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies.
Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help...2012-07-0637 min