Shows
Grow A Small Business PodcastFrom Tech Startup to Industry Leader: Scaling Pearmill from 3 to 35 team members, leveraging AI for efficiency, and achieving phenomenal revenue growth in tech - a journey of success through strategic planning and innovation. (Episode 530 - Nima Gardideh)In this episode of Grow a Small Business, host Troy Trewin interviews Nima Gardideh, founder of Pearmill, about his journey scaling the company from 3 to 35 team members. Nima shares valuable insights on leveraging AI for operational efficiency, maintaining work-life balance, and achieving phenomenal revenue growth. Join us as we delve into Nima's strategies for success in the tech industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it...
2024-06-2345 min
The CollabTalk PodcastEpisode 110 | Optimizing Creative Output to Achieve Company Objectives with Nima GardidehFor this episode, I spoke with Nima Gardideh (@ngardideh), co-founder, president, and CTO of Pearmill, on optimizing creative production to achieve company objectives.
You can find more information on my guest on my blog at https://www.buckleyplanet.com/2024/01/collabtalk-podcast-episode-110-with-nima-gardideh.html
2024-01-1138 min
Multiply Your Success with Dr. Tom DuFore175. The Two Requirements For Scaling Your Business—Nima Gardideh, CTO, PearmillAccording to our guest today, there are two requirements to grow. They are experimentation and personal growth. But how does he recommend we use those? We’ll get to that in the interview. TODAY'S WIN-WIN:In order for your company to grow, your leadership must grow and develop at a faster rate.LINKS FROM THE EPISODE:You can visit our guest's website at: https://pearmill.com/Attend our Franchise Sales Training Workshop: https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to...
2023-10-1627 min
The Hypergrowth ExperiencePhases of growth for hyper-growth companies w/ Rodrigo Hutt of Viome (EP27)Joining us on this episode is Rodrigo Hutt, VP & General Manager @ Viome Life Sciences a D2C biotech company that is revolutionizing personalized health care ($169.5M in total funding). He's had a diverse career path across multiple industries including biopharma, entrepreneurship, e-commerce, to now health tech innovation.
He shares with the current challenges around health prevention in the U.S., Viome’s approach to education-based marketing, and how he thinks about phases of growth startups go through.
More highlights include:
The importance of maintaining an entrepreneurial mindset and executing with speed.
Cultural values for hi...
2023-08-0951 minThe Hypergrowth ExperienceGrowing B2B Demand w/ Cam Bodenstadt (EP26)On this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth.
He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mistakes.
Additionally, he talks about Pipe's tooling and collaboration process, AI and ChatGPT's future impact on the industry.
2023-07-121h 00The Hypergrowth ExperienceDefining Growth Engineering with Alexey Komissarouk (EP25)Alexey Komissarouk has built Growth Engineering organizations for Masterclass and Opendoor. He joins us on this episode and helps break down Growth Engineering as a craft, how to use engineering as a leverage point for growth, and what his obsession is with joining companies going through hyper growth.
Plus he shares the different aspects of creating a Growth Engineering team, how these organizations should be built out over time, and the three ways to find Growth Engineers (hint: find ex-founders).
More highlights include:
Stage he joined Opendoor, understanding the business model, and how the...
2023-06-141h 23The Hypergrowth ExperienceLearnings From Growing StockX with Jacob Fenton (EP24)Jacob Fenton, VP of Customer Experience at StockX (ex-Amazon, Ex-GoFundMe) has helped scale the online scarcity marketplace for the past few years. StockX has raised $690M in total funding to date, operates out of multiple countries, and has become part of the cultural zeitgeist. His internal entrepreneurial spirit led him to create their Business Operations team launching vertical after vertical, to now deeply focusing on the overall customer experience.
We dive in with Jacob on what the successful components are that's made StockX scale so rapidly, the challenges of connecting and engaging a dual sided community, and...
2023-05-2455 minThe Hypergrowth ExperienceBuilding a SEO Strategy with Ethan Smith @ Graphite (EP23)Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage.
Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but often don’t.
More highlights include:
What is SEO in basic, business, fort...
2023-05-101h 15The Hypergrowth ExperienceUsing an Internal Growth Formula to Scale a Business w/ Bao Vuong @ Placemakr (EP22)Bao Vuong, President and Co-Founder of Placemakr has grown the tech-enabled hospitality platform by 100% on average since their inception and recently got their Series C with a total of $127 million in funding. How? By providing value to all their different stakeholders.
From the early days of mitigating risk for real estate investment firms to pivoting to a pop-up hotel operator to building a rental flexible SaaS platform when COVID derailed the entire industry. Bao has navigated very turbulent real estate waters to build and scale an industry leading product.
In this episode we discuss:
...
2023-04-191h 24
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima GardidehAdvertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many of them really invest as much in their advertising as they do in revenue from their brands. Nonetheless, businesses should be dissatisfied with the return on their advertising investments. Less than a quarter of all advertising initiatives have any sustained impact on sales, and only...
2023-04-1426 minMarketer of the Day with Robert Plank923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima GardidehAdvertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many […]
The post 923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima Gardideh first appeared on Marketer of the Day with Robert Plank.
2023-04-1426 minThe Hypergrowth ExperienceGrowing Within Constraints w/ Ian Yung from Tonal, Parachute Home (EP21)Ian Yung has been around the startup block scaling numerous e-commerce brands and marketplaces from Parachute Home, Touch Of Modern, Simple Habit to now the SVP of Revenue at Tonal now in their Series E with $450M in total funding.
Ian strings together the connective thread of challenges that he’s had throughout his career scaling companies he’s worked at including the different growth challenges with capital, time, and creative constraints, instituting team collaboration to problem solve, plus he breaks down the growth framework that he built at Tonal.
More highlights include:
How to k...
2023-03-291h 14
Marketer of the Day with Robert Plank923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima Gardideh
2023-03-2626 minThe Hypergrowth ExperienceSolving For an International Finance Problem With Crypto w/ Chris Maurice @ Yellowcard (EP20)How did Chris Maurice, the co-founder and CEO of Yellowcard solve for the massive problem that existed of sending payments from the west internationally? By creating a transparent and customer centered crypto exchange in Africa that’s now grown into 16 countries on the continent.
Chris shares what the biggest contributor has been for their growth, marketing tactics and programs developed for early user adoption, and how the current and future recession will impact the crypto industry.
More highlights include:
How to build trust into a B2C fin-tech product
How they solved for security is...
2023-02-011h 10The Hypergrowth ExperiencePath to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing.
In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince customers to buy your product or not.
More ep...
2022-12-211h 00The Hypergrowth ExperienceScaling organizations w/ Jared Fliesler, ex. COO Scribd, VP UA at Square (EP18)Jared Fliesler is a master at organizational design and growing products for Google, Square, Slide, and Scribd. He now advises startup founders how to build better, faster and stronger companies. He’s helped them raise over $60 million in growth capital btw.
He shares tactics to use as a founder to stay connected w/ a growing team, plus how to be a human centered founder.
More episode highlights:
His vision for operational and organizational design that scale.
Creating effective feedback loops for growth.
The cultural forces that impact a career path in tech and how to...
2022-12-141h 17The Hypergrowth ExperienceSolving For Uncertainty w/ Maria Davidson (EP17)Maria Davidson, Founder & CEO of Kojo has a strong framework for solving problems and distilling issues down to their simplest forms.
She dives in with Nima how she solves for uncertainty, like the current economic shifts and fundraising climate this year versus last plus why founders should always stay customer centered when building products.
More highlight include:
What the difference is between the banking grind and the founder grind?
How she recovered from imposter syndrome in the early founder days?
How having a mentor (like Joe Lonsdale, Founder of Palantir) framed how she problem...
2022-11-301h 12
Marketing Mistakes (And How To Avoid Them)Get Your Brand Discovered Through Third-party ValidationIn today's episode, Stacy and Mark Crawford who is the partner of TechMeetsTrader chat about how to make sure your brand is able to be discovered completely through third-party validation from information that exists online and not some information you put there. Check here for some notes
Check out some of the past episodes we’ve covered on this topic:
EP322: How To Create A Successful LGBTQ+ Marketing Strategy With Scott Gatz | Q.Digital
EP321: How To Create A Strategic Marketing Process For Your Business With Brooke Champman | Threeby3
EP317: How To Approach Experimenting With Growth Ma...
2022-11-1636 minMarketing Mistakes (And How To Avoid Them)Your Business Needs To BlogWith the recent growth of our agency, it's important that we are all working together. In this episode you will learn what makes a good blog and why they can be so beneficial for your business! Check here for some notes
Check out some of the past episodes we’ve covered on this topic:
EP322: How To Create A Successful LGBTQ+ Marketing Strategy With Scott Gatz | Q.Digital
EP321: How To Create A Strategic Marketing Process For Your Business With Brooke Champman | Threeby3
EP317: How To Approach Experimenting With Growth Marketing With Nima Gardideh | Pearmill
Yo...
2022-11-1015 minThe Hypergrowth ExperiencePublic Markets and Using M&A as a Growth Strategy with Ian L. Paterson (EP16)Ian L. Paterson is a serial “data entrepreneur” and founder of Plurilock, a cybersecurity and AI solution that uses user behavior and actions for enterprise and military organizations.
His unorthodox business and funding approach is quite unique and he shares with us what the beauty and benefits are to taking a company public, how to use a M&A strategy for growth, plus his advice on financial modeling.
More highlights include:
The evolution of using biometrics for identity.
Why collecting only the minimum amounts of data is safer?
How Plurilock supports the dynamic problem of u...
2022-11-091h 13Marketing Mistakes (And How To Avoid Them)Doubling The Number Of Clients You ServeIn this episode, Stacy and Darell Amy who is a growth strategist of Revenue Growth Engine chat about sales, challenges for companies, the marketing mistakes to avoid, and how to double revenue by following two strategies getting new clients and cross-selling to current clients by setting aggressive but realistic growth goals. Check here for some notes
Check out some of the past episodes we’ve covered on this topic:
EP322: How To Create A Successful LGBTQ+ Marketing Strategy With Scott Gatz | Q.Digital
EP321: How To Create A Strategic Marketing Process For Your Business With Brooke Ch...
2022-11-0243 minThe Hypergrowth ExperiencePearmill Internals: How Our Growth Process Works w/ Karim El Rabiey (EP15)The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive.
So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth process that focuses not solely on the results but more on the underlying universe that growth and...
2022-10-2849 minThe Hypergrowth ExperiencePivoting during COVID and Mobile Acquisition with iOS 14+ w/ Leon Sasson @ Rise Science (EP14)Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition.
Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds.
More highlights include:
Developing a sleep program while in...
2022-10-131h 27The Hypergrowth ExperienceDemand Generation for B2B Startups with The Startup Growth Podcast (EP13)On this episode, we’re hosting a special feed drop of “The Startup Growth” podcast with Kyle and Dan of Vouris. Nima was recently a guest on their podcast sharing all his wisdom on growth and performance marketing for B2B startups.
Highlights include:
Breaking down the challenging stigmas of marketing.
Why Facebook is a strong ads channel for B2B?
Why losing money to learn is a good thing in performance marketing?
Which ads platform should a beginner start with?
Pearmill’s philosophy on avoiding gated content.
Follow us and our guests:
Kyle Vamvouris on LinkedIn, Dan McDermott on LinkedIn...
2022-10-0655 min
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#064 Hyper Growth in Multi-Sided Marketplaces with Nima GardidehMeet Nima Gardideh. Nima and I will be discussing architecting HYPER GROWTH in Multi-sided Marketplaces. If you want to learn about multi-sided marketplaces like Airbnb and Redfin where you have to have multiple actors like home owners, real estate agents, and the consumers playing a role in order to make it successful and a thriving business, join us LIVE on Wednesday, September 28th at 3pm ET here.
ABOUT NIMA GARDIDEH
Nima is the Co-Founder of Pearmill, a tech-powered growth studio that combines the power of artful creativity with precision targeting on major digital platforms. He...
2022-09-281h 01The Hypergrowth ExperienceA Different Process of Starting Companies and Building a Tech-Enabled Business w/ Deepak Chhugani @ Nuvocargo (EP12)Deepak Chhugani, Founder & CEO of Nuvocargo has scaled his freight forwarding marketplace by going against the traditional startup path, and doing it against YC advice. Hear his story, what his fast-track approach is to growth as a YC backed startup, and how he built his muscle for solving his toughest organizational problems.
More highlights include:
Why he returned some of the investment money to investors after his first startup failed
How to stay connected to the team as a leader as you scaled
His wisdom on organizational design (spoiler alert: they’re flawed by design)
How to build in feedback lo...
2022-09-281h 23The Hypergrowth ExperienceBuilding Sales Teams That Thrive w/ Dan McDermott @ Vouris (EP11)When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team.
We cover all of this and more with Dan McDermott, CMO of Vouris. Dan and his team are experts in scaling strong B2B sales teams.
More highlights include:
What the biggest trap is that founders often fall into when building sales teams?
How salesy is too salesy? Hint: salesy is too salesy!
...
2022-09-141h 21The Hypergrowth ExperienceBuilding Sales Teams That Thrive w/ Dan McDermott (Vouris) EP11When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team.We cover all of this and more with Dan McDermott, CMO of Vouris. Dan and his team are experts in scaling strong B2B sales teams.More highlights include:What the biggest trap is that founders often fall into when building sales teams?How salesy is too salesy? Hint: salesy is too salesy...
2022-09-141h 21Marketing Mistakes (And How To Avoid Them)How To Create A Successful LGBTQ+ Marketing StrategyIn today’s episode, Stacy and Scott Gatz who is the CEO and founder of Q.Digital talk about how brands can better and more authentically connect with the LGBTQ+ community. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
EP293: What To Know About Influencer Marketing With Nathan Piland | Hollywood Branded
EP317: How To Approach Experimenting With Growth Marketing With Nima Gardideh | Pearmill
EP315: How Business Leaders Should Approach Thought Leadership Marketing With Erik Jensen | PredictiveROI
You can check out our...
2022-09-0635 minThe Hypergrowth ExperiencePearmill Experiment Breakdown #1: Clustering Growth w/ Karim EL Rabiey (EP10)On this very special episode, we’re joined by Karim El Rabiey, co-founder and CEO of Pearmill.Karim shares how he defines his role as CEO, what Pearmill’s biggest strength is, and that there’s really nothing cooler than chatting it up about Facebook campaign consolidation for a geo-contained marketplace (we couldn’t agree more!).He exposes some of the learnings of a recent experiment the team ran on Facebook and Instagram for Veho, a next generation shipping platform which helped them lower their CPA (cost per action) by 30%.More highlights include:What V...
2022-08-3129 min
Inbound Success PodcastEp. 260: The experimentation framework that Pearmill uses to drive paid ads ROI ft. Nima GardidehHigh growth companies turn to Pearmill to optimize their paid ads spend. With hundreds of millions of dollars of ad spend under management, the company has built up a considerable amount of data about what’s working on platforms like Google, Facebook, Instagram and TikTok. On this week’s episode of The Inbound Success Podcast, Pearmill founder Nima Gardideh explains what goes into the company’s experimentation framework, and how they’ve used that framework to drive better results for their clients. In addition, he shares some of their learnings around the ad strategies and formats that are work...
2022-08-2952 minMarketing Mistakes (And How To Avoid Them)The Importance Of Accessibility In The Web And MarketingIn today's episode, Stacy and Roy Gefen, the CEO of AccessiBe, to talk about what marketing strategies work best to empower growth. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
EP317: How To Approach Experimenting With Growth Marketing With Nima Gardideh | Pearmill
EP316: Utilize Direct Mail Marketing To Catapult Your Brand To Success With Dave Fink | Postie
EP315: How Business Leaders Should Approach Thought Leadership Marketing With Erik Jensen | PredictiveROI
You can check out our playlist here
Hollywood Br...
2022-08-1639 minThe Hypergrowth ExperienceThe Modern Data Stack w/ Peter "Fish" Fishman (Mozart Data) EP09On this weeks episode we have a pioneer who has helped democratize the modern data stack. Peter “Fish” Fishman, co-founder of Mozart Data (ex-Zenefits, Yammer, OpenDoor) built his company on the idea of simplifying and centralizing data infrastructure to help startups grow. And it worked! Mozart Data has fast become a staple product that many startups use to ingest and analysis their data.In our conversation he defines what the modern data stack is in today’s world, shares his wisdom building and constructing data systems and teams plus how Mozart Data has helped scale some of the most notable unicor...
2022-08-021h 06Marketing Mistakes (And How To Avoid Them)How To Approach Experimenting With Growth MarketingIn today's episode, Stacy sits down with Nima Gardideh, the co-founder and president of Pearmill, to discuss where to start when approaching experimenting with growth marketing. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
EP295: Tracking And Achieving Your Client's Goals With Alison Simons | Simons Marketing
EP279: Creating And Selling An Awesome Online Course With Peter Erik Neeyvoll and Maria Rigger | AweSM Sales & Marketing
EP 265: Making The Most Of Marketing Automation: How To Leverage Salesforce and HubSpot With Lauren Kennedy | Coastal Co...
2022-08-0232 minThe Hypergrowth ExperienceWorld-class Content Marketing w/ Devin Bramhall (Animalz) EP08For a lot of founders, content marketing may mean having a blog, social media and maybe even email campaigns. What some forget or don’t know is that content marketing isn’t just about the picking the right content format for your business. It’s more about how you’re providing value to your existing and potential customers and constantly analyzing content performance to reach them.On this episode, we chat w/ Devin Bramhall, CEO of Animalz (a best in class content marketing agency) about implementing a strong content marketing process is the key to drive performance. Plus learn how by focus...
2022-05-181h 05The Hypergrowth ExperienceGlobal Hyper-growth with Meltem Kuran (Deel, Bench) EP07On our 7th episode, we’re lucky enough to have Meltem Kuran, the Head Of Growth at Deel and formerly the Director of Marketing at Bench. Both B2B companies grew at a massive pace globally while Meltem was at the helm.She shares her success stories and practices around:Solving for and building high brand trustChoosing the right data over company politicsHow to prioritize content experimentationsExploring the right marketing mix based on product market fitWhat teams you should and shouldn’t over hire forJoin our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https...
2022-03-151h 05The Hypergrowth ExperienceGrowing Marketplaces w/ Guillaume McIntyre (Instacart, Weee!) EP06In our first episode of 2022, we have a growth marketing icon in the marketplace world. Guillaume McIntryre has scaled multiple marketplaces at every stage.He shares his journey of becoming a growth marketer, his early days at Netflix, growing Instacart from a word-of-mouth to a household brand, to now propelling the growth efforts at Weee! It was a humbling experience to speak to him as I’ve looked up to his work over the years.We talked about:How experimentation vs hypothesis culture works at NetflixDiversification and expanding paid channels to match your growth rateIncrementally in a performance based environmentBalancing th...
2022-02-241h 00The Hypergrowth ExperienceScaling Through Experimentation w/ Aaron Glazer and Seth Bindernagel (EP05)Most modern growth teams use a culture of experimentation as the main process to grow. There are lots of unknowns around how this process is meant to be run: what tooling to use, how often to run tests, and how to prioritize.We're excited to have Seth and Aaron on our podcast to discuss their process of helping grow plenty of incredible companies: Firefox, Twitter, Strava, GrubHub, and more.We'll cover what sorts of growth people to hire at different stages of your product, how to think about product-market-fit after the early stages of the company, and how to think...
2022-01-271h 05The Hypergrowth ExperienceBuilding And Leveraging Communities For Growth w/ Mike Schmidt and Patrick Woods (EP04)Plenty of companies, both consumer and B2B have been built on top of communities. From Glossier to Github, these communities can be the force behind the growth of a company.In this discussion, we're going to talk about what great communities look like from the outside and how to think about building them for your company.Mike and Patrick are both incredibly thoughtful about this topic in general and bring a lot of expertise both individually, as well as from their experience working with many companies through their tooling for community building.Our GuestsMike Schmidt – Co-founder, CEO of DovetalePatrick Wo...
2022-01-2757 minThe Hypergrowth ExperienceHow To Structure and Build High Performing Teams for High-Growth Startups w/ Michael Kuznetsov and Scott McLeod (EP01)Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scale up Talkspace, Candid, Resident (Nectar Sleep, Dream Cloud, etc.), and plenty of other household brands.We'll explore incentive models, team hierarchy, and organization when it relates to growing different channels (SE...
2022-01-2758 minThe Hypergrowth ExperienceScaling Growth Teams In Venture-backed Companies w/ Amy Sun and Jonathan Metrick (EP02)As companies grow, the challenges aren't just limited to finding your customers and acquiring them. The company needs to learn how to build the right processes to continue its trajectory, and the growth teams need to learn to tap into company resources to continue scaling.In this live podcast, we'll be speaking to Amy Sun (early Uber growth) and Jonathan Metrick (ex-CMO of Policy Genius) about the challenges of managing growth at fast-growth companies.Both of our guests have been both operators and recently been on the venture capital side of startups, giving them an multidimensional perspective.How do you...
2022-01-271h 03The Hypergrowth ExperienceBuilding Fast Growth SaaS Companies w/ Sean Byrnes and Bryan Chou (EP03)The process of building fast-growing SaaS companies is fundamentally different compared to consumer companies. Growth marketing was originated out of consumer companies like Facebook but the discipline has formed its own form for SaaS companies.In this discussion, we're going to discuss what it takes to build fast-growing SaaS companies. Our guests have founded incredible companies that are slowly becoming icons in the SaaS market: Webflow and Outlier.We'll explore how marketing, sales, and product can work together to grow the company and some of the challenges founders and growth teams face along the way.Our GuestsSean Byrnes – Co-founder, CEO of...
2022-01-271h 02The Hypergrowth ExperienceWelcome To The Hypergrowth Experience!Introducing “The Hypergrowth Experience” podcast. Your host, Nima Gardideh from Pearmill (a growth marketing studio) will interview marketers and founders from hyper-growth companies to uncover their learnings, their process, and the tactics they’ve used to scale their companies.Our goal is to understand how hyper-growth companies solve their growth, marketing, and organizational problems as they build their parachute on the way down.Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast.
2022-01-1002 min
The Art of the FailThe Art of the Fail - Episode 009 [Nima Gardideh]Episode 009 comes in hot [insert flame emoji] as we chat with Nima Gardideh, co-founder of Pearmill, a holistic digital marketing agency. With prior experience both founding his own companies and working the “9-5” grind, Nima openly shares with us some incredible stories from his journey as an entrepreneur. Nima walks us through everything from dropping out of school (and having to deal with his parents), having a major fall out with a previous business partner, passing on a life changing acquisition offer, to losing the money he raised in venture capital for a previous startup.
2018-02-0530 min