Shows
The GrooveFuture-Proofing Your Programmatic Data Strategy for 2025Winning in performance marketing in 2025 will require a big step back from the “numbers for numbers’ sake” mindset and force companies to finally embrace smarter, more meaningful strategies that drive sustainable growth. This is the view of Megan Price, Programmatic Supervisor, and Michael Hew, Associate Director of Data & Reporting Ops at M&C Saatchi Performance, who joined Peggy Anne Salz on this episode of In The Groove.
Megan reveals opportunities to diversify your media spend and adopt an audience-first approach that breaks through the silos that keep valuable customer and contextual data from becoming actionable. At the same ti...2024-12-1947 min
The GrooveFrom the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from CyclingGreat app growth is like a perfect bike ride: it takes a ride that works (your app), a sustainable pace (steady growth), and quick thinking to pivot when obstacles arise. In this episode of In The Groove with Peggy Anne Salz, Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, takes us on a journey through the parallels between cycling and scaling mobile apps. Just like a high-performance rider needs the right gear and a solid plan to secure a place on the podium, your app requires precision, perseverance, and smart strategy to push past plateaus and win the...2024-12-0542 min
The GrooveHow Game Publishers Can Maximize Engagement with Smart DiversificationWith rising costs and a 30% revenue cut taken by major app stores on every in-app purchase, studios can’t afford to keep placing bets on traditional models or small pockets of growth. Instead, diversification is the new mantra. Done right, it doesn’t just generate revenues; it powers value-driven experiences and optimizes every touchpoint for maximum retention. Glance, (formerly Nostra), an unconsolidated subsidiary of InMobi Group and the largest mobile gaming platform in India and Southeast Asia, and Sunday—a gaming publisher laser-focused on LiveOps and smart monetization—are two companies turning this model into gold. Deepak Venkatramani, GM of Gamin...2024-11-1434 min
The GrooveHow To Unlock $2 Trillion In New Growth In The Next 10 Years$2 trillion is on the table, and only one thing will determine if your brand can carve out a portion of the pie: personalization. No longer just a buzzword, personalization has become the dividing line between average brands and top performers. As Mark Abraham explains in his latest release, the game has changed—soon, brands won’t be judged by product quality alone but by the custom-tailored experiences they deliver. Senior Partner at Boston Consulting Group, Co-Author of Personalized: Customer Strategy in the Age of AI and strategist for over 100 iconic brands, Mark jumps In The Groove with Peggy Anne Salz...2024-10-3137 min
The GrooveWhy Working With Experienced Talent May Be The Best Investment For Your Brand With greyhairworks’ Alex MeislIn a world where the melody of experience often gets lost in the clamor to cut costs, greyhairworks reminds us that the biggest hits happen when collaboration spans generations and involves seasoned professionals who know how to hit all the right notes. Company co-founder Alex Meisl tells Peggy Anne Salz how he assembled a band of veteran industry rock stars to fuse no BS consultancy services with best-in-class SaaS solutions and why big-name brands are lining up for an encore. He also candidly discusses ageism and why companies that cut experienced talent to keep a lid on costs are...2024-08-2234 min
The GrooveHow Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational CommerceYour brand needs a distinct voice, and now your chatbot needs a dynamic personality to engage and retain customers. Conversica CEO Jim Kaskade joins host Peggy Anne Salz to discuss how harnessing customer-facing AI and chatbots that align with your brand’s tone, style, and values can help drive massive uplift across the customer journey. He reveals how companies that leverage Conversica’s conversational automation solutions reached a 35x increase in email conversions and engagement and a whopping 1400% increase in CTR. He also walks us through the steps any company can take to start integrating AI and chatbots into thei...2024-08-0843 minThe GrooveHow Vasuta Agarwal Climbed The Ladder Of India’s Leading Mobile Advertising AgencyNamed one of IMPACT’s 50 Most Influential Women in Media & Marketing annually since 2018, Vasuta Agarwal is a resourceful, results-oriented manager who leads from the front. With over 16 years of experience across the digital industry, she began her career as a consultant before switching gears to join InMobi, where she straddled multiple roles and geos—building and scaling businesses within India’s first unicorn. Now Chief Business Officer at InMobi, Vasuta joins Peggy Anne Salz in this episode to share how she built on her experiences across departments to cement her credibility and career. The two discuss the strategy behind Vasuta...2024-07-2512 minThe GrooveDesigning For The Future: Tech, Inclusivity, And AuthenticityCreativity powers connection and conversion, offering brands an edge, especially in a post-privacy world where performance marketing can miss the mark. But what is the creative process, how can it be made accessible, and what steps does your brand need to take to capture the hearts—and wallets—of consumers today? Walter T Geer III and Imsety Taylor answer all these questions and more in this week's episode. The two marketers—CCO of Innovation at VML and Founder of Set Angle, respectively—discuss the power of combining tech and great design to create friction-free experiences, drive real-time revenue, and allow fo...2024-06-2747 minThe GrooveThe Nonprofit Amplifying The Voices Of Women In AIDriven by their frustration with a New York Times piece showcasing the movers and shakers of AI without mentioning a single woman, Jenny Kay Pollock and Reut Lazo took action and founded Women and AI, a powerhouse nonprofit committed to smashing gender biases and celebrating the remarkable strides women are making in the artificial intelligence field. Jenny and Reut team up with Peggy Anne Salz in this captivating episode to unveil their groundbreaking initiatives and exciting prospects for mentoring and networking.2024-05-3018 minThe GrooveWhat It Looks Like When AI Is More Than A Buzzword With Appier's Bob HollandersWhen AI is at the top of most marketers' minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends. Bob Hollanders, Head of Sales Account & Management, EMEA & US, proves to Peggy Anne Salz that AI is more than a buzzword at Appier and delves into his insights on where marketers are succeeding in implementing AI into their stack as well as what non-gaming and gaming apps can learn from each other.
** Chapters **
00:00 - Intro
00:50 AI more than a buzzword
04:45 - Marketers that succeed using AI2024-05-0915 minThe GrooveBreaking Down The Aarki RebrandUntil now, we've known Aarki as the powerhouse mobile advertising platform that specializes in delivering personalized ads to mobile app users. Now, we'll start seeing them in a new light. Avi Das, Chief Revenue Officer and Chaitanya Upadhyay, Chief Product Officer, walk Peggy Anne Salz through the Aarki rebrand—from its refreshed values and identity to its revamped products and prices.
**Chapter Timestamps**
00:00 - Intro to Aarki 2.0
01:52 - What's new with Aarki 2.0
06:07 - Aarki's range
10:06 - A unified creative strategy
14:09 - The difference between ML...2024-05-0222 minThe GrooveHelping Non-Gaming Apps Climb Rank In The App StoresNon-gaming apps are climbing the ranks in the app stores but still have notes to take from their gaming counterparts on acquisition and performance. Alex Li, Senior Director of Global Non-Gaming App Discovery at AppLovin, joins Peggy Anne Salz to share pages from his playbook on what non-gaming apps need to know to power profitable growth in 2024.
2024-04-3020 minThe GrooveHow AppSamurai Attracts High-Value PlayersAI opens access to new data on every channel, and everybody—from advertisers to manufacturers—is stepping up their game to get in front of and extract value from premium players. Faheem Saiyad, Director of AppSamurai—the "one-stop-shop" mobile UA platform—shares the marketing mix and alternative monetization options that attract high-value players and how to effectively analyze your data to power a successful growth strategy.
** Related Videos **
👉🏻 You can watch more of our Groove Content here: • Winning Ways To Connect With Your Cus... ** Subscribe for More **
👉🏻 https://www.youtube.com/c/PeggyAnneSa...** Let's Connect **
👉🏻 Twitter - / peggyanne
👉🏻 LinkedIn - / peggyannesalz
👉🏻 Facebook - / pe...2024-04-2608 minThe GrooveAligning Metrics For Value, Not Vanity With Vernesa ĆutukWhat do you do when your organization is set on vanity metrics like clicks, and you are focused on the KPIs that really matter, like engagement and retention? How do you push for goals without sounding pushy? And when do you let users go because data shows winning them back will likely burn more cash than it generates in the longer term? These are the questions that CRM experts like Vernesa Ćutuk, Growth & CRM Consultant and ex-CRM Marketing Manager at Sleep Cycle, have to grapple with daily to show—and deliver—real value from CRM campaigns. Vernesa joins our host...2024-03-2936 min
The GrooveUnlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim LaurainYour company is sitting on a stockpile of valuable customer insights—but accessing and extracting the right data to power effective marketing and engagement strategies can be a stretch. Sure, the answer is in the data—provided you know the right questions to ask and the events to prioritize. Stacy Earl, Head of CRM and User Retention at online rewards platform KashKick, returns to The Groove to spill the secrets about the data “gold mine” sitting in your CRM and how marketers can utilize it to decipher what users are doing from day one. She explains that CRM looks at more...2024-02-2342 min
The GrooveHow One Dating App Reaches Double-Digit Uplift With Personalized PricingIn today’s attention arena, personalization equals profit. This is where AI-powered solutions shine, equipping companies to customize the app experience and explore new areas where greater personalization can yield massive returns. While many companies focus on smart ways to fill the marketing funnel with content and campaigns tailored to treat users like individuals, a few fast-movers are cashing in by offering personalized pricing that makes users offers they can’t refuse. This approach is championed by Cosmic Latte, a maker of LGBTQ+ dating apps that count 15 million users worldwide. Milan Kovacic, Cosmic Latte CEO, joins Peggy Anne Salz to t...2024-02-0834 min
The GrooveThe App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren SudworthThis summer was a “Barbie” blowout! The blockbuster movie distributed by Warner Bros. brought in over $1.4 billion at the box office this summer, making it 2023’s highest-grossing film—and the topic of social media’s hottest trends. One of these viral hits, powered by an AI photo-editing app, stood out from the rest. With the help of PhotoRoom’s Selfie Generator, 13 million people created, posted and shared custom “Barbie” posters across Instagram and X. Months later, PhotoRoom has been downloaded 100M+ times, and Lauren Sudworth, PhotoRoom’s Head of Brand and Content, joins The Groove to share insider intel into the viral cam...2024-01-2532 min
The GrooveThe Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle TrobermanAd dollars follow the eyeballs. But in a marketplace full of channels and congested with paid, social and organic options, marketers must place their bets where attention is high and returns are impressive. One channel that delivers is audio. While other channels are challenged by the cookie-less chaos and squeezed by low audience attention metrics, audio remains the crowd-pleaser. Audio alone accounts for one-third of the media time spent by consumers and delivers significantly higher ad recall. Gayle Troberman, President and CMO of iHeartMedia, the #1 U.S. audio company that reaches 9 out of 10 Americans daily, joins host Peggy Anne S...2024-01-1122 min
The GrooveThe One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim LaurainGood marketing answers customer needs. Great marketing anticipates them. With Aampe, businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe — a platform built by data scientists to help marketers execute effective mobile campaigns based on customer behavior — uses propensity triggering to flip the script on user retention and engagement. By looking to the future, not the past, marketers can offer personalized discounts, messages, and rewards based on a specific user’s likelihood to purchase or churn. Aampe’s Head of Growth, Jim Laurain, joins host Peggy Anne Salz in this epi...2023-12-1524 min
The GrooveCrafting Compelling CTV Creatives That Convert With Vibe’s Arthur Querou and Adjust’s Gijsbert PolsTo effectively make brand voices heard, marketers need a channel that drives traffic while combatting ad fatigue. CTV hits both marks and spells massive opportunity — provided you understand the platform and how to nail the creative. Arthur Querou, Founder and CEO of Vibe, a self-serve CTV ad platform, and Gijsbert Pols, Director of CTV & New Channels at Adjust, take center stage in this episode of The Groove in partnership with The 5 O’Clock Club. Alongside host Peggy Anne Salz, the pair set the record straight, dispelling popular misconceptions about the channel and describing why CTV is the place to be f...2023-09-2130 min
The GrooveNow You Can Stop App User Churn Before It Starts — And Adikteev’s Kate Lovejoy Shares HowPredicting which users are likely to churn is a superpower that app marketers can wield — if they have what it takes to identify users highly likely to churn early in the game and keep them active longer. Fortunately, marketers have both in a new engine that predicts churn with incredible accuracy and automates the process end-to-end. In this episode of The Groove, in collaboration with The 5 O’Clock Club, Kate Lovejoy, Chief Performance Officer at Adikteev, an advanced app retargeting, churn prediction and cross-promotion platform, has the mic. She chats with our host Peggy Anne Salz about the tech that...2023-09-1419 min
The GrooveHarnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin FerrierAudience segmentation and creatives localization have never been easier with Appier, an AI-powered, full-funnel tech company. Appier’s AVP of US Sales & Market Strategy, Fiona Lin Ferrier, joins Peggy Anne Salz on this episode in collaboration with The 5 O’Clock Club. She is an expert in AI, spotlighting gen AI use cases that optimize ad placement and maximize ROAS. And she’s an expert in human connection. A self-proclaimed “personal development junkie” and first-gen immigrant, she brings her whole self to work and supports fellow immigrants and marketers in doing the same. In the episode, Fiona empowers listeners to embrace AI...2023-09-0720 min
The GrooveCustomer Relationship Building 101: A Conversation Between Kongregate And SmadexRelationship building is the core of powerful marketing, and it starts with good communication and trust. Heather Gainer, Sr. Marketing Manager at Kongregate and Jordon Weissman, Sales Director at Smadex, demonstrate in real-time what an interactive brand-consumer relationship looks like on this episode of The Groove, in collaboration with The 5 O’Clock Club. Our host Peggy Anne Salz facilitates this back and forth, asking the hard questions and putting Heather and Jordon on the spot by urging them to review their relationship and reveal what they haven’t been saying in their emails. Throughout the episode, the trio discusses how...2023-06-2823 min
The GrooveEnote: A Subscription App Creating a Symphony Between AI and MusicAI... friend or foe? To Boian Videnoff, CEO and Co-Founder of Enote, AI can be an assistant, teacher, or supporter if you embrace it. Our host Peggy Anne Salz orchestrates a captivating conversation with Boian in this episode about our machine counterparts and the creations they compose in Enote. A subscription app with over 70,000 users, Enote sits at the crossroads of music and tech. According to Boian, the app pushes the boundaries of AI development and machine learning, digitizing millions of compositions and organizing their sheet music in one central location. Enote's interactive capabilities strike the right chord with...2023-05-1145 min
The GrooveWhat Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin's Andrey KazakovNon-gaming apps are hot in the app stores - and the numbers are impressive. They recently surpassed Gaming to top the US app revenue charts for the first time. This week, Peggy Anne Salz chats with Andrey Kazakov, VP of Revenue at AppLovin, a company that offers a full-stack solution, including user acquisition, monetization, and measurement to help marketers grow their apps. Andrey dives into how non-gaming apps are succeeding in acquiring high-value users with effective channel acquisition strategies and approaches that emphasize data analysis to optimize a multi-channel portfolio. We also review the company’s latest ad creatives re...2023-03-3024 min
The GrooveBranch's Adam Landis on Marketers' Biggest Data Mistakes and OpportunitiesIn the post-privacy world, app marketers are under pressure to identify new user signals to reach their audiences and measure success. In this episode of The Groove, Peggy Anne Salz talks shop and marketing shortcuts with Adam Landis, Head of Growth at Branch Metrics, the mobile linking and measurement company. Adam draws from his long track record as founder and CEO of AdLibertas, the data platform that helps developers gather and analyze their first-party data in one place that Branch acquired last August, to highlight ways you can do loads more with less data. He also shares smart advice t...2023-01-1228 min
The GrooveSony's Will McKinney-Raphelt and deadHYPE's Bernard Koomson on Remembering Human Nature When Designing Customer ExperienceWhen reimagining your company assets, take a note from the bestselling album of all time and remember that marketing isn’t just about “Thriller” KPIs; it’s understanding “Human Nature.” Will McKinney-Raphelt, Sr. Product Manager at Sony Germany, and Bernard Koomson, founder of deadHYPE and consultant with 9+ years of influencer marketing experience, join our host Peggy Anne Salz to talk about prioritizing human connection. The pair said clear objectives and a flexible creative process were key to creating an immersive customer experience celebrating the 40th anniversary of Michael Jackson’s album, Thriller.2022-12-2927 min
The GrooveSpread It Out! NCSolutions' Leslie Wood on the Power of Frequency and How to Improve Your AdvertisingAccording to parents, an apple a day keeps the doctor away. According to Leslie Wood, Chief Research Officer at NCSolutions, a renowned advertising research agency, an ad a week keeps your sales at their peak. In this episode, Leslie chats with Peggy Anne Salz about the sweet spot for ad frequency, as well as changes to targeting practices and the importance of good creative above all else.2022-12-1525 min
The GrooveInfluential's Ryan Detert on How Marketers Can Match Up With Influencers That Elevate Brand and RevenuesThere are influencers for every brand – but not every influencer is a good match. In this episode, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, including nano-influencers and micro-influencers2022-12-0135 min
The GrooveSurprising Shortcuts from Jarrett Thomas to Polish Your Personal Brand and Power Effective B2B MarketingPersonal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In this episode, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podcast More Than a Title. It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a decade in digital sales to share how companies can grow leads (and revenues) by empowering employees to build personal brand. He also speaks openly about overcoming imposter syndrome and steps you...2022-11-2431 min
Subscription LeagueMobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne SalzWe are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82% of revenue regenerated on average by non-gaming apps. In the U.S., the annual spending on top subscription apps in the Apple App Store increased by ⅓ over a year, reaching 6 billion in 2021. Revenues on Google Play also rose a massive 78% to reach 2.5 billion the same year. What’s driving the rise of Subscription models?For consumers, it promises lower barriers to entry, convenien...2022-11-2336 min
The GrooveLessons From the Gaming Industry on Creating Viral Hits That Build CommunitiesThe gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In this episode, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content that takes off. Shawn will also share ideas for building conversations with social content for brands of every size.2022-11-1733 min
The GrooveConsultMyApp's Mike Rhodes Shares Strategies for Becoming a Revenue MachineIf you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In this episode, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors and Trainline among its clients, also walks us through maturity tools and key questions to ask about your adtech and CRM. Finally, he shares his favorite mantra (big businesses are missing tech, and sm...2022-11-1037 min
The Rest Is PRThe Rest Is...Marketing & Content In PR (With Peggy Anne Salz)This week, Jacki and Lyle chat to the wonderful Peggy Anne Salz - Lead Analyst & Founder at MobileGroove, Mobile Analyst at VentureBeat, Senior Contributor at Forbes, and Content Creator extraordinaire. As well as talking us through her incredible career - which also includes being on the board of the Mobile Marketing Association as Chief Content Officer - Peggy discusses how marketing has changed over the years as industries increasingly transfer their work into the digital market and online. Jacki and Lyle also talk to Peggy about how the games industry, and mobile gaming in particular, has become much 'cooler...2022-11-0454 min
The GrooveHow Streaming Platform ZEE5 Global Goes Beyond A/B Testing to Achieve Stellar ResultsHow did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a sim...2022-11-0334 min
The GrooveKeep it Simple! Meesho on Creating Shopping Experiences That Turn Browsers Into Buyers (Part 2 of 2)How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022, shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In this episode, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Chief Product Officer at Meesho, the Softbank-backed online reselling platform that enables anyone to start a business without investment. Kirti also shares how you can keep the shopper experience simple and memorable by...2022-10-2724 min
The GrooveListen or Die: eCommerce Giant Meesho on Why You Need to Hear What Your Customers Are Telling You in the App and Everywhere Else (Part 1 of 2)Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, part one of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of foll...2022-10-2018 min
The GrooveTim Hyde Shares the Secrets Behind Effective Facebook AdsWith 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In this episode, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spender on Facebook ads in Europe, and what marketers should be doing to make their ads drive consumer connection and conversion.2022-10-1335 min
The GrooveSurprising Alternatives to Grow Your Gaming AppVC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In this episode, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth. 2022-10-0635 min
The GrooveMobile App Video Ads: Appagent's How-to on How to Wow Your Audience in 5 Seconds or LessYou’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In this episode, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website.2022-09-2927 min
The GrooveKeep on Trackin': Replai Shares AI-driven Analytics to Optimize Your Video AdsVideo is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In this episode, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpoint exactly what audiences want to see or where they drop off.2022-09-2229 min
The GrooveBest-selling Author and Futurist Byron Reese on the Power of Brand StorytellingAs humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In this episode, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think. He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell stories that persuade your customers to take action.2022-09-0827 min
The GrooveTilting Point's Hunter Bulkeley Talks Profits, Purpose and How to Keep Players EngagedWhile gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In this episode, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also explores the shortcuts and surprises you can bake into your gameplay to build excitement and brand loyalty. 2022-09-0132 min
The GrooveBango Shows How Marketers Can Survive the App-ocalypse and Bring Zombie Users Back to LifeApple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In this episode, our host Peggy Anne Salz talks with Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales. They discuss how using purchase behavior data allows...2022-08-2532 min
The GrooveHow Storyly Helps Brands Tell Their Stories More EffectivelyWith 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In this episode, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can share stories directly into their apps and build stronger relationships with customers. She shares top tips you can follow to find your brand story (and voice), and highlights the connection between memorable stories and remarkable retention.2022-08-1827 min
The GrooveStitcht Shares How to Make Your Marketing More Human and Reveals the UGC StackConsumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In this episode, our host Peggy Anne Salz talks with Mike Christensen, CEO & Founder of Stitcht, an engagement platform helping brands create video threads and encouraging consumers to join the conversation. Mike draws from case studies, brand stories, and the company’s latest ebook to give us a crash course in the tools and techniques you need to source authentic UGC content for your campaigns. 2022-08-1129 min
The GrooveHow Rootd Bootstrapped its Way to Becoming the Go-to App to Help Us CopeWith 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you can bootstrap your app to have reach and impact. In this episode, our host Peggy Anne Salz talks with Ania Wysocka, Founder of Rootd, about bootstrapping, the drive to succeed, and the healing power of mobile technology. Ania also talks about app monetization models, where paid advertising can give your app a boost and less...2022-08-0430 min
The GrooveHow Press Sports Harnessed Real Community and Relevant Communications to Build "TikTok for Athletes"Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In this episode, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz talks with Drew Williams, Co-Founder & CMO at Press Sports. He shares how he and his team found their niche — and the inspiration — to create a thriving community. He also reveals how he mapped engaging user journeys to boost conversions, connect with fans, and take on the social networ...2022-07-2826 min
The GrooveHow M2Catalyst's Network Cell Info App Taps Crowdsourcing and Customer-centricity to Grow Active Users by 2XFinding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of the network of users. It’s a winning combination that M2Catalyst Director of Marketing Joshua Shorter says has allowed the company to double the number of active users and grow lifetime value. In this episode, part of the special rete...2022-07-2137 min
The GrooveGrow.co's Adam Lovallo Tells Us Why Growth Means RetentionWhen Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual conferences, the focus is now solidly on retention. In this episode, our host Peggy Anne Salz talks with Adam Lovallo, Cofounder of Grow.co, which hosts MAU Vegas, on serial entrepreneurship, networking opportunities, and retention as the new competitive edge.2022-07-1435 min
The GrooveInformation IS Power: How Fintech App Koinworks Simplifies Customer Education to Grow RetentionWhen you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SME’s to get a loan, you’re going to run into some challenges. In this episode, part of the special retention marketing series sponsored by CleverTap, we hear how Koinworks came out fighting fit thanks to a human approach and holistic technology. Our host Peggy Anne Salz talks with Aditya Chintawar, Chief Product Officer at Koinworks, about how educating customers and delivering a consistently delightful customer experience can build...2022-07-0743 min
The GroovePurchasely Co-founder Shares How Marketers Can Personalize Paywalls to Drive SubscriptionsMarketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing and a fresh approach to subscription billing models. In this episode, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at Purchasely. His company is making it easier for app owners to build a product catalog, set up in-app subscriptions and optimize conversions. Jeff discusses surprising nuances you need to know to price your offers (for e...2022-06-3030 min
The GrooveNymbl Science's Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-personalizationFalling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel approach to training to help users improve their lives. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in calls to emergency services for falls and fall-related injuries. It also hyper-personalizes messaging to build trust and reach retention rates that are twice those in any the app category. In this episode, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy...2022-06-2324 min
The GrooveChief Customer Officer Abhishek Gupta Reveals How Brands and Retailers Can Win with Hyper-personalizationConsumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet consumer needs and clinch the deal based on a knowledge of past behavior and purchases? Or should companies be bolder and adapt marketing, messaging, and communications to the unique needs of individual customers in real time? In this episode, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks about hyper-personalization with Abhishek Gupta, Chief Customer Officer at CleverTap, to discuss how retailers can deepen customer...2022-06-1632 min
The GrooveYoke Network Shows How Working with Influencers Fuels App Installs and Brand EngagementIf it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. Fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the platform allows brands to post project briefs. Influencers then create content, promote it, and get paid by their per...2022-06-0928 min
The GrooveHow Yummy is Personalizing Experiences to Grow Revenue and RetentionIf you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. It’s quick and quality service that keeps customers loyal and caught the attention of fast food chain KFC, which has negotiated an exclusive deal with Yummy in Venezuela. What are their secrets to this massive growth? How does Yummy map events in the app to drive repeat purchase and high performance? In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host...2022-06-0229 min
The GrooveHello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App is WorthAfter being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help you quantify the value of your app, so you can be ready to sell it off should you decide to cash in and move on. In this episode, our host Peggy Anne Salz talks with Idan Waller, the Co–founder and CMO of BlueThrone, about exit strategies, app aggregators, and why selling might just help you get back to what...2022-05-2627 min
The GrooveHUD's Edward Chen Shares the Secret to a Successful Dating App: Make it Female-friendlyCan an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Edward Chen, Founder & CEO at HUD, a dating app that’s been growing leaps and bounds by building a delightful—and non-swiping—customer experience for women. Turns out when you build a safe space for your target market, they end up wanting to stay. For HUD, t...2022-05-1921 min
The GrooveHow Mainframe Industries' Jasmin Dahncke Builds Game Experiences You Won't Want to LeaveWhat does it take to design a user experience that captures the attention of gamers and keeps them coming back? And how does one pivot from a design and UI background to building the complete user experience in a game? In this episode, our host Peggy Anne Salz catches up with Jasmin Dahncke, Senior UX Designer at Mainframe Industries, an independent, venture-backed game developer with studios in Helsinki and Reyjavik. Jasmin shares tips for thriving and busting KPIs in the games industry. 2022-05-1222 min
The GrooveThe Death of the Advertising Cookie: Adam Broitman on Marketing's Path ForwardThe obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great thing. In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Adam Broitman, Associate Partner at McKinsey & Company, the global management consulting firm that helps organizations grow sustainably. What they talk about sheds light on the path forward for digital marketing: providing an excellent customer experience alongside a superior product.2022-05-0520 min
The GrooveHow Muuv Labs Harnesses Personalization and Podcasts to Help App Users Reach New HeightsThe race is one for fitness companies to become next-gen personal wellness providers. But teaching this goal demands marketers harness personalization, recommendations and well-timed notifications to build audience and drive loyalty. In this episode, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Kim Adams, Director of Marketing, Client Manager, at Muuv Labs, a Vi Company. Kim shares the playbook she follows to segment users based on their intent and inspire them to work out and reach high. She also reveals the golden rule of retention marketing and why recommendations are a m...2022-04-2826 min
The GrooveYouNow Shares Its Sure-fire Strategy to Inspire Creators to CreateSocial apps and platforms thrive and grow when the communities they power are enabled to create and share. But how can marketers encourage creators to create? What are the incentives that trigger action, drive loyalty and fuel the fandom that brings creators and audiences close together? In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live streaming platform where anyone can stream, meet people and interact in real-time. Rory shares how deep personalization, honest feedback and catering content and “broadcast reports” to i...2022-04-2126 min
The Mobile User Acquisition Show🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits) 📚Why is the buzzword for 2022 “retention marketing”? How is the play-to-earn model going to grow next year?Cross promotions are on the rise. Will the move to self-publishing be worth it?We are here with the final episode of the Mobile Growth Crystal Ball series. Today we have Peggy Anne Salz (Mobile Groove) going into retention marketing, Keith Kawahata (AppLovin) who tells us about the play-to-earn model in games, Cameron Thom (Adikteev) who shares his thoughts on cross promotion and Jon Hook (BoomHits) bringing to the table his take on developers self-publishing their games.2021-12-2317 min
Retention MasterclassNew Retention Masterclass! Finally! And ... pls come to the new show!Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join usJoin the new show here:Apple Podcasts: https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284Spotify: https://open.spotify.com/show/6XQFIWtQ5fcswHhLtvuo3mGoogle Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81NGQ4MGYyOC9wb2RjYXN0L3Jzcw==And other platforms:https://anchor.fm/clevertap-engage...2021-11-2906 min
Low Code NinjasThe state of Low Code (and No Code)In this episode Peggy and John chat about Peggy's new report on the State of Low Code: what's coming, what she's seeing, and the different low and no code are making for both startups and established businesses ...2021-06-1115 min
The GrooveWhy The Weather Company’s Forecast Is Looking GoodThe demise of identifiers such as third-party cookies presents both challenges and opportunities for publishers. Neither diversifying revenue nor maintaining a healthy ad business will prove to be easy tasks in the years ahead. In this episode, Peggy Anne Salz talks to Sheri Bachstein, global head of IBM Watson Advertising and GM of The Weather Company. Bachstein has overseen a wildly successful pivot to paid as part of a larger move to diversify revenue at the IBM-owned property, approaching one million paid subscribers and seeing double-digit growth every quarter. Bachstein shares her step-by-step journey to subscription success, including insights on t...2021-04-0620 min
The GrooveThe Secrets To The Texas Tribune's Local News SuccessThe record number of newsroom closures in 2020 offered unsettling evidence of how difficult it is to maintain a local news outlet in the digital age. In this episode, Peggy Anne Salz talks to Millie Tran, chief product officer at The Texas Tribune, which has built a sustainable online local news business that employs more than 60 journalists through a range of revenue sources, including thousands of paying members. From her experience at the Tribune, as well as The New York Times and Buzzfeed, Tran shares how the news outlet aligns editorial with the back-end processes to adapt content and coverage to what...2021-04-0520 minLow Code NinjasUnlocking innovation in IoT via low code with Xerox's Momin MirzaCan low code help you build tools out of molten metal? Today, we’re chatting with an amazing leader from an amazing company ... one with literally 115 years of history inventing some of the most critical technologies we use today.
The company is Xerox ... one of the few whose name became a verb. Xerox literally invented modern computing -- think the mouse, or WYSIWYG -- and now they’re re-inventing manufacturing, among other things.
And guess what: low code and no code are helping.
In this episode of Low Code Ninjas, Peggy Anne Salz...2021-03-3134 min
Retention MasterclassThe new mobile economy runs on subscriptions. How do you optimize them?Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue.In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Vitaly Davydov, CEO and co-founder of Adapty.2021-02-2427 minLow Code NinjasUnlocking fun for the next billion gamers - via low codeHow do we unlock fun for a billion underserved gamers?
In this edition of Low Code Ninjas, Peggy Anne Salz and John Koetsier talk to Jason Chapman, Managing Partner of Konvoy Ventures, about unlocking creativity for the next billion gamers ... and the millions who will make their games with low code or no code platforms.
People in major existing global markets have plenty of gaming options, Chapman says. But not everyone all over the world. So … if we need millions of new games, we also need something else ... millions of new game developers.
...2021-01-1130 minRetention MasterclassApps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini WorldApps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another...2021-01-0330 min
The GrooveHow Vix Fueled 10x Audience Growth With Hispanic AudiencesThe shift to on-demand services has undeniably become one of the major stories of media consumption over the last several years. But far too many outlets are missing out on a major opportunity by failing to cater to underserved audiences, such as Spanish speakers who make up an ever-growing share of the U.S. population. In this episode, Peggy Anne Salz talks to Rich Hull, chief strategy officer at Vix, an ad-supported streaming service, recently acquired by Univision, which features more than 20,000 hours of free, on-demand programming. With a long history in media production and a wealth of experience...2020-12-1725 minLow Code NinjasLow Code Explosion: 74% of the top 50 retail apps in America are hybridWhy are 74% of the top 50 retail apps hybrid?
Giant retailers like Amazon, Walmart, and Target offer hybrid apps. Tech companies like Etsy and Groupon publish hybrid apps. And so do brands like Nike. But why?
In this special edition of Low Code Ninjas, Peggy and John chat about a report they just released: Low Code Explosion. We chat about what we learned, why companies are going hybrid (and low code!) and what the benefits are.
Looking for the full report? Get it here:
https://followanalytics.com/the-low-code-explosion/
2020-12-1126 minRetention MasterclassWhy NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churnForecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Lift founder and CEO Dan Hestbaek.He works with companies in 90 countries to reduce church by an average of 30% and is able to predict church with astounding accuracy. But NPS is not a great measure, according to Dan.We chat about why ... the signs of churn ... the causes ... the solutions ... and how to stop churn before it even starts.2020-12-0729 minRetention MasterclassMobile user retention: when you HATE HATE HATE paying for the same user again and again and againDan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass.We chat about the new game, about retention-first mobile marketing, typical mistakes in mobile user retention, and his best advice for game designers and marketers. We also talk about aligning app design for retention, what to do after the Corona bump, and what's next in gaming ...2020-11-1921 minRetention MasterclassRetention by design, with a Rovio art director: creativity, games, and keeping your usersWe tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention?In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative in mobile games from acquisition to retention.Rovio’s mission statement is to “craft joy with player-focused gaming experiences that last for decades.” That’s kind of amazing … decades. Most gaming companies don’t think like that … they think of a day, a week, a few months. Rovio’s thinking...2020-11-0631 minRetention MasterclassMobile measurement in the age of privacy with Brian Krebs of MetricWorksAs every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.Does that mean the end of mobile marketing measurement?Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.2020-10-2838 minRetention MasterclassFrom Batman to you: mobile app retention for UTILITY appsWe almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis.Today, we’re going to fix that.In this episode of Retention Masterclass, Peggy Anne Salz and I chat with Oded Onn, the senior VP of growth marketing for AppsFlyer, and a former exec with Gett, an ride-sharing/taxi app.2020-10-2233 minRetention MasterclassWhat can 120 million members and $1.7 billion in cash rewards teach us about retention?What can 120 million members and $1.7 billion in cash rewards teach us about retention? You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, which connects brands and consumers around coupons and cash rewards for buying or taking action on a company’s offer. Prodege is a customer acquisition giant that has quietly become one of the world’s largest non-social and non-search marketing channels. With that kind of scale … you’d think they’d know a li...2020-10-0835 minLow Code NinjasFITNESS SF: from locked-down gyms to a sophisticated, personalized, video-based fitness app and a whole new businessHow do you build 37,000 personalized gyms for 37,000 different people when Covid-19 hits ... and your San Francisco gyms are completely locked down? In this episode of Low Code Ninjas, John Koetsier and Peggy Anne Salz chat with FITNESS SF president Don Dickerson, whose gyms were completely shut down for six months.
For 3 years, Dickerson had been trying to build a FITNESS SF mobile app.
During COVID, he built one in 2 months, with personalized video, diet and wellness functionality, hooks into HealthKit and data from wearables, and much, much more, that will soon be a paid subscription-based...2020-10-0724 minRetention MasterclassThe mobile user retention tech stack with Christian Eckhardt, CEO of CustomlyticsWe all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention?In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a mobile user retention expert. We chat about "CRM" for mobile, the tech that supports it, and messaging formats and channels that help.One quote from the show:"My co-founder and I, well I think it's fair to conclude that we never really have done anything else...2020-09-2532 minRetention MasterclassProduct is the new marketing: chatting with the chief product officer of CleverTapRetention is simple. But simple … doesn’t mean easy.In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send. But sometimes, we forget the simplest things.It’s all about the product! It’s all about the user experience … the customer experience. I mean, technique matters and technology matters, but if you don’t have a good product ... TikTok isn’t...2020-09-1128 minLow Code NinjasLow Code Ninjas: full-featured e-commerce app for top global brands in just weeks?This is the debut episode of Low Code Ninjas, where Peggy Anne Salz and John Koetsier explore the world of low code and no code app development.
Our first guest: the founder of FollowAnalytics, Samir Addamine, who talks about low-code apps he's built for global brands include Jessica Alba's The Honest Company, Sephora, and the Hudson's Bay Company.
Samir talks about the 3Fs of mobile commerce, the costs (and time factor) of building from scratch, and the top features the leading 100 retail apps on the App Store and Google Play share.2020-09-0923 minRetention MasterclassFat funnels, marketing, and doctors that drive customer retentionAre fat funnels good, even for medical professionals?Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she's been pretty busy during the current Covid-19 period.So busy that, she says, her funnels are fat. In this episode Peggy Anne Salz and John Koetsier chat with Ruth about marketing, product, and -- of course -- retention.2020-08-2222 min
The GrooveDiving Into Live Streaming And Community Building With Kumu's Roland RosEngagement, monetization and moderation are three key challenges for any media platform or social network. Kumu, a livestreaming app that's blowing up with Millennial and Gen-Z Filipinos all around the globe, seems to have figured out all three. In this episode, Peggy Anne Salz talks with Roland Ros, co-founder of the innovative app, which combines elements of YouTube, TikTok, Instagram, WhatsApp and even Amazon into one super app, featuring 2 million monthly active users and tens of thousands of live broadcasts every day. Ros shares insights on how he's striking a chord with young users, the ways he's lined up...2020-08-1320 minRetention MasterclassPicsArt: What acquiring 1 billion users teaches you about retentionWhat does acquiring a billion users teach you about retention?In this episode of Retention Masterclass Peggy Anne Salz and I chat about PicsArt, which is a true global phenomenon. It’s in the top .1% of apps in terms of installs, it’s hugely popular, and people have used it to create and share over 100 million pictures and images. But before you get a billion users, you have to start with one. And that means you need a value proposition that works, a funnel that’s solid, and a user experience that delivers. So we chat wi...2020-08-0643 minRetention MasterclassHooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth NetworkHow do you hook mobile users to maximize retention?In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Fouad Saeidi, the founder of App Growth Network. He's a gamer, he makes games, and he markets games ... so it's kind of the full meal deal.We talk about: - growth - monetization - retention (of course) ... a 40% jump, even - user engagement - gamification - habit formation - push notifications - key learnings - and, as al...2020-07-2333 minRetention MasterclassBenchmarks are bogus and measurements are meaningless, with Brian Balfour of ReforgeAre benchmarks bogus? Is measurement meaningless?In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement.Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founder and CEO of Reforge, maybe the best place on the planet for the best marketers to learn how to be even better.1We chat about: - retention - benchmarks - measure...2020-07-1651 minRetention MasterclassSuperheroes of mobile: Getting, keeping, and monetizing users with the best in the businessHow do you grow your mobile business sustainably for the long term?In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsiertalk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess what … they also want to monetize them. So ... we interview a lot of retention heroes on this show and we figured it's time to start talking to some of the radioactive spiders that turn them into heroes. One company that helps publi...2020-06-2646 min
The GrooveFuture-Proofing Your News Business With CUNY J-School's Anita ZielinaThe news media has been in a long-term state of transformation since the rise of the internet. Today, change is the only constant. How can leaders at journalistic outlets navigate the present while building sustainable business models for the future? Continuing our series, Peggy Anne Salz talks to Anita Zielina, director of innovation and leadership at the Craig Newmark Graduate School of Journalism at the City University of New York. Anita draws from her own change-making career at several news organizations as well as her current role molding the media leaders of the future to share valuable wisdom on...2020-06-1720 minRetention MasterclassPersonalization is a plus in a pandemic: Ian Leslie, CMO of Industry WestHow do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition?In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West supplies modern furniture to the likes of Facebook, Airbnb, and Google ... and you! The company has seen consistent 25-30% growth over the past few years, and AOV for repeat visitors is massive. In a pandemic, their online-first retail sales approach is working better than ever.How?...2020-05-2939 min
Apptivate: App Marketing ExplainedThe “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)Peggy Anne Salz is the lead analyst and founder of MobileGroove, a resource for mobile marketing content, analysis, and research. She is also a senior contributor to Forbes Magazine, the chief content officer for the mobile marketing association in Germany, and a co-host of the Mobile Presence Podcast.Questions Peggy Anne Salz Answered in this Episode:How does a brand show that it cares today?How has retention changed over the years? Can you talk about the engagement pyramid framework and how marketers actualize it to improve retention?Where can people learn more about engagement marketing a...2020-05-2630 min
The GrooveHow Harvard Business Review Pivoted During The PandemicAudience relationships are everything in media, and never was that more true than during the earliest months of the COVID-19 pandemic. To kick off our new series, Peggy Anne Salz talks to Maureen Hoch, editor of HBR.org and managing director of digital content at Harvard Business Publishing, about how the publication quickly adapted to continue serving business leaders with vital journalism, analysis and commentary in a time of crisis—in all of the right formats. Additionally, Maureen shares insights on growing the brand's portfolio of audio content, engaging audiences across various channels and mediums, and much more.2020-05-1821 minRetention MasterclassMobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy CarvellAny mobile marketer wants better engagement and higher retention. One of the ways to get there is applying the right frameworks with the right tools to build and deepen connection with your users and customers. (It also helps to have a great mobile app ...)In this episode of the Retention Masterclass video podcast, my co-host Peggy Anne Salz and I interview the godfather of the mobile growth stack, Andy Carvell, a partner at the mobile growth consultancy Phiture. Yes, that mobile growth stack with no fewer than 58 separate boxes across multiple rows like Acquisition and M...2020-05-1646 min