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Pennock Agency
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The Pennock Knockdown
Ep. 41 Beyond the Click: Navigating Andromeda and Mobile UX with Ivan Janku of Digital Rocket Ads
In this episode of The Pennock Knockdown, Nikki sits down with Ivan, Founder of Digital Rocket Ads (digitalrocketads.com), to dissect the shifting landscape of performance marketing. Ivan shares his journey from a frustrated fitness coach seeing his budget wasted on "vanity likes" to building a full-service agency that bridges the gap between creative, tracking, and technical site performance. Together, they dive deep into the reality of Meta’s Andromeda algorithm, the critical necessity of mobile-first optimization, and why the "all-in-one" agency model is becoming the only way for small-to-medium businesses to compete in an increasingly expensive ma...
2026-02-04
18 min
The Pennock Knockdown
Ep. 40 Search Everywhere Optimization (SEO) in the AI Era with Wes Towers
In this episode of the Pennock Knockdown, host Nikki invites Wes Towers, the founder and director of Uplift 360 (uplift360.com.au), to discuss the rapidly shifting landscape of web development and search. As AI fundamentally changes how consumers find information, Wes shares his insights on why "Search Everywhere Optimization" is the new standard for brands looking to stay relevant.From the philosophy of mobile-first design to the technicalities of fueling AI models with high-quality website content, this conversation serves as a roadmap for businesses navigating the transition from traditional Google searches to conversational AI interactions. Wes emphasizes...
2026-01-28
22 min
The Pennock Knockdown
Ep. 39 The Future of Search: Mastering AEO and "Sightless SEO" with Michael Buckbee
Is traditional SEO dying, or is it just moving behind the scenes? As AI-driven search engines like ChatGPT, Claude, and Google’s Gemini start answering consumer questions directly, the "click to website" model is being fundamentally disrupted.In this episode of The Pennock Knockdown, Nikki sits down with Michael Buckbee, founder of Knowatoa (https://knowatoa.com), to explore the brave new world of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Michael is a seasoned demand gen leader turned SaaS founder who built a "secret weapon" for brands to track how they are being represented across th...
2026-01-21
24 min
The Pennock Knockdown
Ep. 38 Influencer Strategy 101: From Gifting to Whitelisting with Maggie Dwyer
Is influencer marketing just expensive gifting, or is it a scalable revenue channel?In this episode of The Pennock Knockdown, Nikki sits down with Maggie Dwyer, founder of CO-ANU, to dismantle the common myths of the creator economy. They move beyond vanity metrics to break down the exact operational mechanics of a profitable influencer division.The "Gifting" Myth & Managing ExpectationsOne of the biggest friction points in the industry today is the disconnect between brand expectations and creator reality. Maggie discusses the "education gap" she faces with new clients who assume sending a...
2026-01-14
16 min
Abstract Essay
Abstract Essay, in its fifth season, features Nikki Lindgren Pennock, Digital Agency Founder and Managing Partner, as a compelling guest who brings strategic depth and reflective insight to the conversation. In this episode, the discussion explores the intersection of digital leadership, creativity, and purpose, examining how thoughtful agency building, ethical decision-making, and long-term vision shape meaningful impact in an increasingly digital world. Through lived experience and professional perspective, Nikki shares how leadership in the digital space extends beyond metrics and campaigns, touching on identity, adaptability, and the responsibility of guiding teams and brands with intention, making this episode both intellectually engaging and practically relevant for listeners navigating modern business and digital transformation.
Nikki LindgrenNikki Lindgren - Pennock Digital Agency Founder & Managing PartnerNikki Lindgren is deeply passionate about the intersection of style, self-expression, and wellness rituals, embarking on an exhilarating journey in e-commerce.Commencing her career at Cost Plus World Market, Nikki spearheaded e-commerce marketing strategies, achieving an impressive $500,000 in revenue during the launch month.In the agency realm at Delivery Agent, Nikki expanded the growth team from 3 to 12 members, overseeing 45 clients, including esteemed entertainment brands like Rolling Stores, NY Knicks, HBO's Game of Thrones, FOX's New Girl, Jessica Simpson, Rachel Ray...
2026-01-07
24 min
The Pennock Knockdown
Ep. 36 Carol Shih, Founder of Qodespace: Mastering Mobile UX, ADA Compliance, and Data-Driven CRO
Welcome to The Pennock Knockdown! In this episode, host Nikki sits down with Carol Shih, the Founder of Qodespace, to dig deep into the essential elements of successful e-commerce development and Conversion Rate Optimization (CRO) in 2025.Carol is a seasoned e-commerce veteran with nearly 20 years of experience, ranging from digital agencies to cross-border giant Alibaba. Now leading Qodespace, a minority and woman-owned boutique agency, she specializes in Shopify development for fashion and beauty brands. Carol joins Nikki to share fresh insights on why "best practices" are often wrong, the evolving role of mobile-first design, and how to...
2025-11-24
25 min
The Pennock Knockdown
Ep. 35 The 'Speed as King' Model for DTC Email & SMS with Nikita Vakrushev
In this episode of The Pennock Knockdown, host Nikki Pennock sits down with Nikita Vakrushev, founder and CEO of the e-commerce email and SMS agency, Aspect. A former DTC brand owner himself, Nikita shares his agency's evolution from a "jill of all trades" full-service shop to a specialized firm focused exclusively on email and SMS after facing burnout in 2021.The core of their discussion is Aspect's unique operational model, built on Nikita's core principle: "Speed as King". He critiques the traditional agency structure (separating copywriters, designers, and setup) as inefficient. Instead, Aspect's designers are trained to also...
2025-11-17
22 min
The Pennock Knockdown
Ep. 34 'Breaking the Web' with SEO & AEO for DTC Brands with Jason Berkowitz
In this episode of The Pennock Knockdown, host Nikki Pennock is joined by Jason Berkowitz, founder and CEO of the SEO agency Break the Web. With over 15 years in SEO, Jason brings a practical perspective to the most turbulent year in search history.Jason shares his origin story, from studying physical therapy to stumbling into SEO by trying to rank for "personal trainer NYC". This led to a freelance career and the 2017 launch of Break the Web—a name conceived after "a little too much whiskey".Jason breaks down his agency's philosophy, built for in-house DT...
2025-11-09
24 min
The Pennock Knockdown
Ep. 33 From CPG to CMO: Leslie McIntosh on Driving Growth with Fewer, Bigger, Better Campaigns
Host Nikki welcomes Leslie McIntosh, Founder of Brand Botany and a highly sought-after Fractional CMO and Strategic Advisor.Leslie brings a rare combination of 20+ years of enterprise leadership at global CPG giants like L'Oréal and Revlon and five years of hands-on experience as an e-commerce founder. She shares how this dual background uniquely positions her to help high-potential brands scale and grow.Leslie details her "Fewer, Bigger, Better" campaign philosophy, explaining why focusing resources on 4-6 key annual activation moments creates far greater impact than a scattered, always-on approach. They discuss how to build a...
2025-10-04
26 min
Wisdom Journey
Unlocking DTC Growth: Beauty Brand Success with Nikki Lindgren of Pennock Digital | Ep 63
In today’s episode, I sat down with Nikki Lindgren, founder of Pennock Digital, and we took a deep dive into the real ins and outs of growing a successful e-commerce brand—especially in the beauty world. Nikki shared her journey from in-house marketer to agency leader, explained what brands get wrong (and right!) about launching and scaling, and gave some honest advice for creators looking to make their mark. We got into paid ads, the magic of earned media, testing creative on a budget, and when it’s actually time to turn ad spend up or down. My hope...
2025-08-29
44 min
The Pennock Knockdown
Ep. 32 Unpacking Data-Driven Strategies for DTC Brands with Mia Umanos of ClickVoyant
In this episode of The Pennock Knockdown, we're joined by Mia Umanos, founder and CEO of ClickVoyant, an analytics company that helps DTC brands turn marketing data into actionable insights. Mia leads a team that acts as a turnkey analytics department for brands like For Love and Lemons and Ursa Major, helping them identify what's working and what's not. ClickVoyant also partners with CRO platforms and agencies to improve conversion rates and campaign performance.Mia discusses her journey from a big agency job to starting ClickVoyant, driven by the observation that many brands, especially...
2025-08-13
26 min
The Pennock Knockdown
Ep. 31 Decoding AI & Paid Search with Lisa Raehsler of BigClickCo
In this episode of The Pennock Knockdown, we're joined by Lisa Raehsler, founder and CEO of BigClickCo, a recognized leader in paid search strategy. With 18 years in digital marketing and 15 years running her own business, Lisa unpacks how agencies and businesses can maximize performance by expertly integrating AI into Google Ads and other paid media channels.Lisa shares her journey into the specialized world of PPC, her diverse work with B2B, healthcare, e-commerce, and agencies, and what excites her most about the rapid AI advancements across ad platforms. She powerfully debunks the myth that AI can...
2025-07-30
21 min
The Pennock Knockdown
Ep. 30 From Home Kitchen to Hummus Goodness: Hannah Awada's Flavorful Journey
Join us on the Pennock Knockdown as we chat with Hannah Awada, founder and CEO of Hummus Goodness. Hannah shares her incredible journey from accidental hummus maker to leading a brand dedicated to authentic, high-quality Lebanese hummus. Discover how she identified white space in a saturated market, maintained product integrity against all odds, and is strategically building distribution one region at a time. This episode is packed with insights on brand vision, overcoming challenges, and the power of patience in scaling a food business.0:03 - Meet Hannah Awada, Founder & CEO of Hummus Goodness.
2025-07-25
18 min
The Pennock Knockdown
Ep. 29 Why Should I Choose You? Finding Your 7-Word Purpose in a Noisy World with Ian Chamandy
Welcome to The Pennock Knockdown! In this episode, we're joined by Ian Chamandy, a seasoned expert with over two decades of experience helping organizations—and individuals—define their purpose and become uniquely remarkable.Ian dives deep into his proprietary "Blueprint" process, revealing how identifying your core purpose in seven words or less can fundamentally transform how you operate and communicate. From shedding light on why so many brands miss the mark on positioning, to navigating the complexities of modern digital marketing, Ian shares invaluable insights on leveraging your unique gift to drive clarity and growth.Disc...
2025-07-09
24 min
The Pennock Knockdown
Ep. 28 Winning Website Analytics for DTC Brands with Philippa Gamse
Welcome to another episode of Pennock Knockdown, the podcast where we unpack winning tactics and strategies for digital marketing leaders in the DTC space. In this episode, hosts Nikki and Philippa Gamse dig deep into the essential elements of successful digital marketing in 2025.Philippa, a seasoned digital marketing strategist and analytics consultant with over 25 years of experience and nearly 500 clients, joins Nikki to share fresh insights from her decades in the field. Together, they discuss why classic channels like email remain marketing goldmines, the evolving role of organic and paid digital tactics, and how to leverage analytics...
2025-07-02
26 min
The Pennock Knockdown
Ep. 27 Experiential Marketing and Brand Insights with Guest Leslie Llewellyn
Welcome to another episode of Pennock Knockdown, this time host Nikki sits down with Leslie Llewellyn, founder and principal strategist at Selo Studios, to dive into the world of modern digital marketing and brand strategy. With over 20 years of experience working with both startups and global enterprises, Leslie shares her journey from agency life in New York to launching her own consulting practice, navigating the evolving needs of clients along the way.00:00 From Advertising to Fractional CMO03:22 Overcoming Imposter Syndrome in Business09:46 "Importance of In-Person Events"13:37 Integrated Social and Search Strategy
2025-06-25
24 min
The Pennock Knockdown
Ep. 26 From Corporate to Agency: Ivonna Young’s E-commerce Approach
Welcome back to the Pennock Knockdown, the show where we dig deep into digital marketing strategies for e-commerce leaders. In today’s episode, hosts Nikki and Ivonna Young, founder of the Lavender Agency and a seasoned fractional CMO, get into the nitty gritty of building data-driven but highly creative marketing strategies, especially for DTC beauty, fashion, and lifestyle brands. Ivonna shares her unique approach to developing scalable marketing strategies for fast-growing businesses, her step-by-step discovery and strategy building process, and why she believes in focusing on the “fewest amount of right answers” to achieve growth targets.00:00 Quarterly Market...
2025-06-18
27 min
The Pennock Knockdown
Ep. 25 Jessica Sikora on Turning Music Fandom Into Youth Mental Wellness
Welcome back to another episode of the Pennock Knockdown, where we break down innovative strategies for today’s digital marketing leaders. In this episode, your host Nikki is joined by Jessica Sikora, founder of Superbands - the nonprofit that turns music fandom into a force for youth mental wellness. Jessica shares her deeply personal journey, reflecting on how the emotional power of lyrics and the sense of belonging in fan communities inspired her to launch Superbands. Tune in for an inspiring conversation about how vulnerability, authenticity, and music can help change lives - and the way we market....
2025-06-12
28 min
The HJR Podcast
SEMA Builds, Burnouts & Love Feat. Zach Pennock & Lacey Blair
On this episode of the HJR Podcast, we sit down with custom car builders and SEMA standouts Zach Pennock and Lacey Blair to dive into their wild ride through the automotive world. From how they each got into car building to how they met - including sharing their first kiss mid-burnout - this episode explores the passion, chaos, and creativity that fuels their work.They break down the high-octane world of Australian-style burnout events, explain how to actually pull one off, and share the wildest mistakes and biggest horsepower builds they’ve ever tackled. Plus, they reflect on...
2025-06-07
14 min
The Pennock Knockdown
Ep. 24 Jonathan Fudem on One Text: The Future of Effortless Digital Payments
On this episode of Pennock Knockdown, host Nikki dives into the intersection of payments and digital marketing with Jonathan Fudem, founder and CEO of One Text. Joined by guest Evan Sargent, the conversation unpacks how One Text is reinventing the shopping experience by making purchases as simple as texting your hotel room number. Jonathan shares the origins of One Text - from his time on PayPal’s checkout team to the “aha” moment that sparked his vision - and how his platform flips the script on SMS marketing by focusing on payments first. You'll hear insights into real-world tactics that d...
2025-06-05
30 min
The Pennock Knockdown
Ep. 23 Jennie Gao’s Shift from Law to Skincare & Wellness
Welcome back to another episode of Pennock Knockdown, where we dive deep into powerful strategies for digital marketing leaders and innovators. Today, host Nikki sits down with the impressive Jennie Gao, founder of Versine Skincare and co-founder of Narisure, to explore her unconventional journey from Harvard Law School and prosecuting domestic violence cases in New York, to creating innovative consumer products in the skincare and health space.00:00 Entrepreneur's Journey from Law to Skincare03:15 Nasal Moisturization Product Development06:34 Narasure's Amazon Launch Journey12:31 Doctor Outreach Boosts Product Success14:49 Non-Digital Marketing for...
2025-05-28
26 min
The Pennock Knockdown
Ep. 22 Elevating Beauty Standards with Alishia Gallagher of MOB Beauty
Welcome back to the Pennock Knockdown, where we dive deep into the strategies and real-world experiences shaping the future of digital marketing and brand building. In today’s episode Nikki sits down with Alisha Gallagher, co-founder and Chief Brand Officer at Mob Beauty. Together, they explore what it truly means to “do makeup better” by championing clean, vegan, and sustainable products—while keeping pro-level performance front and center.00:00 Entrepreneurial Journey in Conscious Beauty03:30 Makeup Brand Launch Amid Pandemic06:45 Eco-Friendly Makeup Innovations at Mob12:51 Participatory Transparency with Community Collaboration13:58 Interactive Beauty E...
2025-05-21
24 min
The Pennock Knockdown
Ep. 21 Avery West on Compassionate Branding for Female-Owned Businesses
Welcome back to another episode of Pennock Knockdown, where we dive deep into the strategies and stories that drive marketing success. In today’s episode, host Nikki sits down with Avery West, the founder of My Name Is Avery Marketing Agency. Known for her expertise in female-owned brand development and small firm launches, Avery shares her journey from agency and startup veteran—where burnout led her to an unexpected side hustle teaching swim lessons—to launching her own business rooted in supporting women-led brands.00:00 From Marketing to Swim Lessons04:06 AI's Role in Women's Healthcare08:2...
2025-05-14
26 min
The Pennock Knockdown
Ep. 20 Paume Founder Amy Welsman on Niche Markets & Brand Growth
Welcome back to another episode of Pennock Knockdown! In today’s conversation, Nikki Lindgrern sits down with Amy Welsman, founder and CEO of Paume—an innovative brand redefining hand care. Amy shares her journey from being the first employee at Nyx, an intimate apparel startup, to launching her own entrepreneurial venture inspired by the challenges of new motherhood and the desire for better, more thoughtful hand hygiene solutions. You’ll hear how Paume navigated the unique terrain of launching during the pandemic, found its first loyal customers among new moms, and set out to carve a whole new category within...
2025-05-07
32 min
Terror at Collinwood: A Dark Shadows Podcast
Ep 109: A Tribute to Christopher Pennock
A talented actor, comics creator, and beloved Dark Shadows cast member with an electrifying presence and personality, Christopher Pennock was taken far too soon when he left this plane of existence in 2021. As part of his extensive body of work in theatre, television, and film, Chris appeared in several projects helmed by filmmaker Ansel Faraj. These include Theatre Fantastique, Doctor Mabuse: Etiopomar, The Most Haunted House of Venice Beach, and The Job Interview. Ansel returns to the podcast and is joined by actors Elyse Ashton, Douglas Eames, Kelsey Hewlett, and Kelly Kitko as they reminisce and share memories of worki...
2025-05-03
1h 30
The Pennock Knockdown
Ep. 19 Anthony Standifer on Custom Solutions for Emerging Beauty Brands
Welcome back to another episode of Pennock Knockdown, the podcast where we dive deep into the strategies and tactics that empower emerging beauty brands to break through and scale. Today, host Nikki is joined by Anthony Standifer, co-founder and Chief Marketing Officer of mSeed Group—a contract manufacturer in the beauty space recognized for making both innovation and access possible, whether you’re creating 500 or 50,000 units. With over 25 years of industry experience, including a storied tenure at Revlon and a decade supporting more than 250 brands, Anthony shares his evolution from brand manager to manufacturer, revealing the realities of bringing beau...
2025-04-30
31 min
The Pennock Knockdown
Ep. 18 Bellamy Grindl Shares the Secret Link Between Inventory and Marketing
On today’s episode of Pennock Knockdown, hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both major corporations like Walmart and Gap, as well as fast-paced startups, to shed light on how emerging and early-stage brands can optimize their operations—especially when they’re working with high SKU counts in categories like apparel and beauty.00:00 Retail Expert Turns Founder Advisor03:19 Affordable Conversion Optimization Tool07:48 Ad-Inventory Alignment for Conversion1...
2025-04-23
21 min
The Pennock Knockdown
Ep. 17 Unlocking Email Magic: Shayna Ventricelli on AI & Boutique Marketing
In this new episode of Pennock Knockdown, we dive into the dynamic world of digital marketing with Shayna Ventricelli, the CMO of Ivy & Co Studio. Join our host Nikki as she unpacks Shayna's fascinating career journey from New York City actor to co-founder of a fitness tech platform, and ultimately, a strategic leader in marketing. Shayna shares her insights on storytelling in brand marketing, the importance of bespoke content, and how to keep consumer engagement fresh and authentic.00:00 Nine Lives to Fitness Tech04:35 Wellness Brand Storytelling Insights07:13 Wellness and Beauty Trends11:51 "...
2025-04-16
27 min
The Pennock Knockdown
Ep. 16 Exploring the Beauty Industry's Digital Transformation with Expert Brianna Greenberg
Welcome back to another episode of the Pennock Knockdown! In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Brianna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Brianna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.00:00 Pennock Knockdown: Digital Marketing Insights04:56 Engaging Content Boosts Sales08:26 Startup...
2025-04-09
26 min
The Pennock Knockdown
Ep. 15 From Retail to Redyoos: Cleo Escarez's Journey in Sustainable Fashion
Welcome to Pennock Knockdown, the podcast where we explore key strategies and tactics for those navigating the direct-to-consumer e-commerce space. In today's episode, our host Nikki is joined by Cleo Escarez, the founder of Redyoos, a Seattle-based startup dedicated to revolutionizing the jewelry industry through the circular economy model. Throughout their engaging conversation, Cleo shares her inspiring journey from a career in fashion and accessories to launching Redyoos, driven by her desire to align her business practices with her environmental values. 00:00 Rethinking Consumerism and Sustainability03:58 Responsible Jewelry Lifecycle Solutions09:19 Circular Partnerships with Goodwill
2025-04-03
26 min
The Pennock Knockdown
Ep. 14 Unpacking Brand Strategy with Evan Sargent from Leap Year Branding
In this episode of Pennock Knockdown, host Nikki dives into the dynamic world of branding with Evan Sargent, the innovative founder and CEO of Leap Year Branding. Evan shares her journey from creating stationery for her grandparents at age ten to founding her own branding agency. With a rich background in advertising, Evan explains the importance of embracing a strategic yet agile approach to branding, contrasting traditional lengthy processes with her own rapid, collaborative sprint method. She discusses the evolving landscape of healthcare and the exciting opportunities for disruption, notably through concierge medicine and alternative fertility clinics. 00:00 "F...
2025-03-26
27 min
The Pennock Knockdown
Ep. 13 Exploring Skincare Innovations with Adam Klausner: Breakthroughs in Stem Cell and AI-Driven Creativity
Welcome to another insightful episode of Pennock Knockdown! Today, we have the pleasure of speaking with Adam Klausner, an innovative leader in the e-commerce space and the president and COO of Symbiome, a microbiome R&D company transforming its proprietary platform into groundbreaking skincare products. 00:00 Skincare Challenges and Stem Cell Serum04:05 Considering Partnerships on Stem Cell Innovation07:20 DTC Challenges and Market Shifts12:01 Customer Acquisition Requires Time & Strategy15:24 Unique Skincare Experience Explained17:33 Effective Spa Upselling Techniques21:26 Rethinking PR: From Expensive to Strategic26:15 Influencer Marketing C...
2025-03-19
33 min
The Pennock Knockdown
Ep. 12 Kelsey's Journey: From Fingerboard Influencer to Marketing Manager
Welcome to another episode of the Pennock Knockdown, the podcast that unpacks key strategies and tactics for digital marketing leaders. In today's episode, we sit down with Kelsey Barker, the marketing manager at Yaza, a Mediterranean-style dip company specializing in Labneh. 00:00 Early 2010s YouTube Unboxing Boom04:44 Early Passion for Marketing07:21 Shift from Big to Distributor Trade Shows12:18 Labne Hits Nationwide Whole Foods14:44 Strategic Expansion and Influencer Marketing19:09 Optimizing Ad Spend for Sales22:25 Embrace Learning and Initiative23:51 Navigating Consumer Trends and MarketingW...
2025-03-12
26 min
The Pennock Knockdown
Ep. 11 Emily Taylor on How Digital Marketing Success is Defined by Behind-the-Scenes Strategies
Welcome to another episode of the Pennock Knockdown, the go-to podcast for digital marketing leaders seeking effective strategies and insights. In today's episode, we are thrilled to host Emily Taylor, the director of Product Management at ShotFlow. Emily and our host Nikki share a history dating back to their days at Cost Plus World Market, now known as World Market. Together, they dive into Emily's impressive career trajectory through various renowned brands like Banana Republic and L.L. Bean, leading her to her current role. 00:00 Career Path in Production & Management03:04 Photography Management Software fo...
2025-03-06
28 min
The Pennock Knockdown
Ep. 10 Resiliency, Entrepreneurship, and the Power of Community with Sara Jensen
In this episode of Pennock Knockdown, host Nikki is joined by Sara Jensen, the co-founder of Hugh & Grace. Sara shares the inspiring story of how personal struggles with infertility led her and her husband to create a mission-driven, hormone-health-focused brand. They dive into the unique journey of launching Hugh & Grace: from the challenges of educating consumers about hormone health to developing a multi-channel distribution model that emphasizes community and word-of-mouth marketing. Sara discusses the brand's growth strategy, the importance of simplicity in consumer messaging, and their commitment to making a real impact on health and lifestyle. This conversation highlights...
2025-02-21
23 min
The Pennock Knockdown
Ep. 7 How To Build Effective Organic Social and Marketing Strategies for Growing Brands With Autumn Morgan
In this episode of The Pennock Knockdown, Nikki Lindgren shares expert insights on building successful marketing strategies for both B2B and direct-to-consumer brands. Learn how to stay ahead in 2025 with advice on navigating data privacy challenges, adapting to social media trends like TikTok, YouTube, and Reddit, and making the most of new marketing tools.Get practical tips for growing your brand authentically, from leveraging social channels like LinkedIn and Slack for learning to understanding the importance of mentorship in the marketing world. Whether you're in e-commerce, beauty, wellness, or tech, this episode has valuable takeaways for...
2025-01-24
26 min
The Pennock Knockdown
Ep. 5 Marketing Mastery: TikTok Trends, Scaling Secrets, and 2025 Event Insights With Kristin Lewis
In this episode of The Pennock Knockdown, Kristin Lewis shares her expert advice on scaling a business, the rise of TikTok as a must-use platform for marketers, and why events like eTail and Expo West should be on your radar this year. From navigating cash flow to creating scalable systems, Kristin dives deep into lessons every marketer and entrepreneur can learn from. Plus, hear her insights on leveraging TikTok’s unique features to drive results and boost creative performance.
2025-01-07
26 min
The Pennock Knockdown
Ep. 4 How Creative Testing Can Supercharge Your Ads With Cassidy Mace
In this episode, Cassidy Mace, a digital marketing expert at Pennock, shares her strategies for driving results with paid media, how testing creative elements like logos can impact conversions, and her advice for brands looking to scale in 2025. Learn how to evolve your marketing approach, the importance of testing, and why confidence in your strategy can make all the difference in growing your business. Don’t miss out on these actionable insights!
2024-12-24
25 min
The Pennock Knockdown
Ep. 2 A New Age And Demographic For Skincare Marketing with Sabrina Yavil
Join us for the second episode of 'The Pennock Knockdown'!This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Gryme CEO, Sabrina Yavil.
2024-12-11
23 min
The Pennock Knockdown
Ep. 1 Beauty, Brains, and Breakthroughs with Justyna Wilson
Join us for the first episode of 'The Pennock Knockdown'!This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Justyna Wilson. More about Justyna: With over 15 years of experience in marketing, digital innovation, e-commerce, and go-to-market strategies, I specialize in helping brands unlock their full potential. As a Fractional CMO, I provide leadership and strategic insights to drive top-line growth, blending short-term wins with long-term sustainability through a 360 cross-channel approach.
2024-12-03
22 min
Ecommerce Optimizers
The Power of Machine Learning in Ecommerce Advertising: with Nikki Lindgren of Pennock
In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, have reshaped the marketing landscape for brands aiming to optimize their return on ad spend (ROAS). The conversation covers actionable tactics for creating campaigns that not only drive awareness but also align with a brand’s business goals. Listeners will leave with a better understanding of how to leve...
2024-10-25
35 min
The Backwards Hat CMO
AI + Humans & A Digital Advertising Conversation With Nikki Lindgren, Founder of Pennock
Joining me today for a riveting AI & digital advertising conversation with Nikki Lindgren, Founder and Managing Partner at Pennock. Today's conversation covers the use of AI for agencies and how humans combined with AI can deliver the best results. Plus we dive deep into digital advertising on TikTok, Google and across Meta's platform. About Nikki: Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. As a trailblazer in scaling DTC businesses, Nikki...
2024-08-30
29 min
Listening With Leaders
217 - Unveiling the Secrets of Success in Boutique Marketing for Emerging Brands with Pennock's Nikki Lindgren
Your host, Doug Noll, talks with the Founder and Managing Partner of Pennock, Nikki Lindgren. Nikki's career in digital marketing began at Pottery Barn and Cost Plus World Market, where she spearheaded e-commerce marketing initiatives. Her experience working with agencies during this time highlighted the depth of knowledge and expertise that agencies could bring to the table. This realization led her to join an agency where she helped 45 brands across entertainment, lifestyle, and music grow their e-commerce presence. Eventually, Nikki founded Pennock, a boutique agency with a fully decentralized team, dedicated to helping lifestyle and beauty brands scale their...
2024-06-27
23 min
Chasing Leviathan
On Savage Shores: How Indigenous Americans Discovered Europe with Dr. Caroline Pennock
On this episode of Chasing Leviathan, PJ and Dr. Caroline Pennock discuss the gap in Indigenous history being brought to European consciousness and the erasure of Indigenous perspectives in colonial societies. She highlights the complexity and diversity of Indigenous experiences, exploring a third culture that emerges between Indigenous and European cultures in the Americas. The conversation emphasizes the importance of recognizing Indigenous peoples as agents and the need to complicate identities and understand shared histories.For a deep dive into Caroline Pennock's, check out her recent book: On Savage Shores: How Indigenous Americans Discovered Europe 👉 https://www.ama...
2024-05-28
56 min
Mastering eCommerce Marketing
Paid Media Secrets with Nikki Lindgren from Pennock
https://youtu.be/XmUDEkSm8VkNikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach between earned and owned media, and the need for a strong inbound strategy to boost ROAS.Nikki also provides recommendations for new brands starting out in 2024, including leveraging Amazon and Google Ads, as well as utilizing TikTok and Meta for brand awareness...
2024-05-01
40 min
Sustain.fm
From Trash to Music - Turning waste into sounds with Veerle Pennock and Etta Harbar
So what is trash really? What is waste? How do we cut down how much we throw away? And what happens when we throw things away? Is that really the end of things? Many groups like Bye Bye Plastic and Clubtopia are thinking about questions like these; how to reduce waste in clubs and festivals, get rid of plastic water bottles and so on. But a different approach is to completely rethink the idea of waste and trash. Today I talk with Veerle Pennock and Etta Harbar from Utrecht in the Netherlands. They are live performers, teachers, makers, and...
2024-03-27
59 min
The Beautiful Business Podcast
The Agency Journey - Growing from 0-8 with Nikki Lindgren, Managing Partner of Pennock
In this week’s podcast, Yiuwin Tsang talks once again to Nikki Lindgren and discusses the path of growth her agency Pennock has taken, seeing them grow from 0 to 8 people. Nikki shares her early experiences as well as her learnings from creating successful business growth and team culture. Listen to the podcast to learn:How to scale direct-to-consumer businesses Starting an agency by identifying gaps for clients that aren’t already being fulfilled How to create a culture of curiosity in marketing teamsHow to successfully structure a team in a digital marketing agencyBuilding a high-per...
2023-12-13
32 min
The Beautiful Business Podcast
How To Succeed as a Female Founder in Agency Land with Nikki Lindgren, Managing Partner of Pennock
Join host Yiuwin Tsang and Nikki Lindgren, the founder of Pennock, a female-led agency specialising in helping direct-to-consumer brands in the beauty and lifestyle space, as they discuss Nikki’s journey from the corporate world to launching her own boutique agency. Nikki describes the unique challenges and advantages of being a female-led agency, especially in an industry where male-led organisations still dominate the landscape. Nikki discusses how Pennock's focus on beauty and lifestyle aligns with the predominantly female demographic of their target audience, creating a natural connection and understanding of client needs.The episode also exp...
2023-12-01
25 min
The Pediatrician Next Door - Simple Advice on Parenting and Family Health
Ep. 36: Sports Injuries and Managing Pain in Young Athletes - with Andy Pennock, MD
Why are sports injuries different in kids compared to adults? Dive into a discussion with Dr. Wendy and orthopedic expert Dr. Andy Pennock as they explore the unique challenges of treating student athletes. Discover the reasons behind the rising number of sports injuries and strategies for effective pain management.For more information on Andrew Pennock, MD please visit: www.rchsd.org/doctors/andrew-pennock-mdThis episode is brought to you by Road Runner Sports, the world’s largest running and walking store. Shop your favorite brands, experience a personalized shoe fi...
2023-10-04
28 min
The Pediatrician Next Door - Simple Advice on Parenting and Family Health
Ep. 32: Preparing for Sports and Preventing Injuries - with Andy Pennock, MD
How can you prevent your student athlete from an injury? Dr. Wendy asks sports medicine surgeon Dr. Andy Pennock what parents can do to keep kids out of his orthopedic office and on the playing field. For more information on Andrew Pennock, MD please visit: www.rchsd.org/doctors/andrew-pennock-mdSend your questions to hello@pediatriciannextdoorpodcast.com or submit at drwendyhunter.comFind products from the show on the shop page. More from The Pediatrician Next Door:We...
2023-09-06
27 min
Pass the Chipotle Podcast
On savage shores how indigenous Americans discovered Europe 🎤with Dr Caroline Dodds Pennock.
Presented by: Rocio Carvajal Food anthropologist, culture & gastronomy educator. Episode 85 This episode features a conversation with Dr Caroline Dodds Pennock about her latest book: On Savage Shores: How Indigenous Americans Discovered Europe combining a critical perspective that questions the historiography, narratives, and consequences of marginalizing the role of indigenous people in the colonial and post-colonial contexts, with a critical view of the complex history of Mexico's formation and the silenced voices and stories that continue to bleed through the cracks of power structures. We talk about the c...
2023-07-21
1h 33
New Books in Iberian Studies
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
59 min
New Books in Early Modern History
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
1h 00
New Books in Diplomatic History
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
1h 00
New Books in British Studies
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
1h 00
New Books with Miranda Melcher
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
59 min
New Books in Indigenous Studies
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
59 min
New Books in Caribbean Studies
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
59 min
New Books in Latin American Studies
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
59 min
New Books in Western European Studies
Caroline Dodds Pennock, "On Savage Shores: How Indigenous Americans Discovered Europe" (Knopf, 2023)
On Savage Shores: How Indigenous Americans Discovered Europe (Knopf, 2023) by Dr. Caroline Dodds Pennock presents a landmark work of narrative history that shatters our Eurocentric understanding of the Age of Discovery.We have long been taught to presume that modern global history began when the “Old World” encountered the “New”, when Christopher Columbus “discovered” America in 1492. But, as Dr. Pennock conclusively shows in this groundbreaking book, for tens of thousands of Aztecs, Maya, Totonacs, Inuit and others—enslaved people, diplomats, explorers, servants, traders—the reverse was true: they discovered Europe.For them, Europe comprised savage shores, a land of...
2023-02-26
1h 00
Full Time Europe: A show about women's football
Russo to Arsenal? Plus Pennock on causing an FA Cupset
Lynsey Hooper is with former Spurs captain Jenna Schillaci and freelance women’s football writer for outlets such as the i newspaper and World Soccer, Glenn Moore. Join us to discuss all the weekend’s FA Cup action, transfers and much more. Plus The Athletic’s Charlotte Harpur jumps on to chat about David Ornstein’s exclusive on Arsenal offering a world record fee for Alessia Russo. The goalscorer in the big upset of the weekend, Birmingham’s Jade Pennock, reacts to netting against Everton in an exclusive interview. And Jenna gives us...
2023-01-30
53 min
Full Audiobooks in Non-Fiction, Current Affairs, Law, & Politics
On Savage Shores: How Indigenous Americans Discovered Europe by Caroline Dodds Pennock
Please visit https://thebookvoice.com/podcasts/1/audiobook/588810 to listen full audiobooks. Title: On Savage Shores: How Indigenous Americans Discovered Europe Author: Caroline Dodds Pennock Narrator: Caroline Dodds Pennock Format: Unabridged Audiobook Length: 10 hours 3 minutes Release date: January 24, 2023 Genres: Current Affairs, Law, & Politics Publisher's Summary: AN ECONOMIST AND SMITHSONIAN BEST BOOK OF THE YEAR • A landmark work of narrative history that shatters our previous Eurocentric understanding of the Age of Discovery by telling the story of the Indigenous Americans who journeyed across the Atlantic to Europe after 1492 'On Savage Shores not only changes how we think about the first contact between Ameri...
2023-01-24
10 min
Wake Up Call With Ed and Paul
Wake Up Call With Ed and Paul Ep 4 - Chris Pennock
On episode 4 of Wake Up Call With Ed and Paul our guest Chris Pennock shares some tips from his rears of experience in business and networking.Connect with me on Linkedin!-https://www.linkedin.com/in/chrispennock/Christopher C. PennockVice-PresidentCalender-Robinson Co., Inc.Main. (415) 978-3800--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/wakeupcallwithedandpaul/messageSupport this podcast: https://anchor.fm/wakeupcallwithedandpaul/support
2021-05-15
24 min
The Literary License Podcast
Season 4: Episode 171 - DARK SHADOWS: The Christopher Pennock Interview.
Tom Dimaon interviews the wild boy Chris Pennock who lived his life that they he wanted to. He was Dark Shadows resident bad boy but to top it off, he had the talent to back it up. Pennock had been active for over 40 years starring on and off-Broadway, in repertory and experimental theater, and in many films and television shows.[2] He was perhaps best known for his run on the television show Dark Shadows in the early 1970s, playing multiple roles in various timelines. He also appeared in 1971 film spinoff Night of Dark Shadows.[2] He appeared...
2021-04-04
1h 31
Humanizing Leadership- Conversations for the Next Generation
EP 134: Positive Psychology at Work with Seph Fontane Pennock
A passion and an area of study of mine over the past 10 years is positive psychology. It has many definitions but it’s NOT positive thinking or law of attraction. Listen into a great conversation I had with Seph Fontane Pennock as we talk about PP and leadership.Seph Fontane Pennock started PositivePsychologyProgram.com in 2013 as a personal blog. Gradually, his personal blog has grown into the most extensive and valuable online positive psychology platform, now known as PositivePsychology.com.With his work in positive psychology, Seph has been able to help tens of thousands of...
2021-03-23
48 min
Peds Sports
Trochlear Dysplasia with Andy Pennock
Dr. Andy Pennock of Rady Children's Hospital in San Diego discusses his JPO article on trochlear dysplasia. Your host is Carter Clement from Children's Hospital of New Orleans. Music by Eric Nelson and Sparkhammer at Stu-Stu-Studio. Article link: https://pubmed.ncbi.nlm.nih.gov/32028472/
2021-02-28
12 min
Over the Bonnet
Over the Bonnet with Mark Piepers - Episode 25 (Neil Pennock)
In this episode I do my first Skype interview with a man who has been a tireless worker for blood cancer charities. Neil Pennock has been described as one of St Vincent hospital’s greatest community supporters – raising close to a half a million dollars for the Haematology and bone marrow transplant unit while also supporting Nurses with post graduate education through the TLR foundation.
2021-02-22
1h 14
Peds Ortho
Trochlear Dysplasia with Andy Pennock
Dr. Andy Pennock of Rady Children's Hospital in San Diego discusses his JPO article on trochlear dysplasia. Your host is Carter Clement from Children's Hospital of New Orleans. Music by Sparkhammer.
2021-02-18
12 min
Multipotent MD
CMHF Award Winners - Brittany Pennock (NOSM)
Welcome back to Multipotent MD! In this weeks episode, we spotlight CMHF Award Recipient Brittany Pennock, 3rd year medical student from the Northern Ontario School of Medicine! We dive into Brittany's medical journey so far. We then discuss all of the incredible involvements that Brittany is a part of that led her to receive this award! This includes her work in Medical Learner and Physician Wellness, inspiring and empowering new medical learners to get involved, and enhancing the medical learning curriculum for her peers. Congratulations Brittany!
2020-10-06
31 min
Trusted Podcast
Trusted Podcast: Corporate Trustees with George Pennock
Most people think that a corporate or third party trustee is only for the super-wealthy and if you have spoiled kids who don't know how to handle their inheritance. That's not the case as George explains in this week's episode. There are many good reasons everyone should consider a corporate trustee. George can be reached at George.Pennock@Schwab.com or 702-820-3656.
2020-08-31
33 min
This View of Life
Science as a Moral System with Robert T. Pennock
Science is often imagined as limited to the "facts" and deliberately set apart from "values". But the pursuit of objective reality requires its own set of values, norms, and ideal character of the individual scientist. I explore this fascinating topic with Professor Robert T. Pennock, University Distinguished Professor at Michigan State University and co-director of BEACON, a NSF-funded center for the study of evolution in action. Robert's book: An Instinct for Truth: Curiosity and the Moral Character of Science --- Become a member of the TVOL1000 and join the Darwinian revolution F...
2020-06-24
1h 15
The Excellence Verse
Ellen Pennock - U23 Silver Medalist
In this weeks episode I sat down with Ellen Pennock. We discussed Ellen’s journey through the sport of triathlon and life, how she managed burnout, and how Ellen is using lessons and skills learned from sport and applying them into a business career.
2020-06-14
36 min
Stateside Tekkers
Ep. 6 - Jade Pennock | Blades of Glory
Ads and Elliot are joined for a chat with fellow northerner and Sheffield United’s Player of the Year Jade Pennock. We talk about her youth days, living in the hot south of America, and her quick coaching stint before going back to play in England. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
2020-05-27
44 min
Talking with Painters
Ep 91: Colin Pennock
Colin Pennock’s work could be described as landscape painting but it certainly doesn’t fall into that category in any traditional sense. Although there’s almost always a horizon line, or the remnants of one, he throws the traditional ideas of sky, land and sea into ambiguity. The glorious pieces of impasto paint which are so distinctive in his work provide a fragmented way of seeing the world and it’s almost impossible for the viewer not to feel some response to the energy and movement generated in his work. Colin has painted fo...
2020-05-17
55 min
The Ex Mormon Files
Ex Mormon Files - 369 - Laura Pennock Pt 2
Ex Mormon Files - 369 - Laura Pennock Pt 2 by The Ex-Mormon Files
2020-03-11
29 min
The Ex Mormon Files
Ex Mormon Files - 368 - Laura Pennock Pt 1
Ex Mormon Files - 368 - Laura Pennock Pt 1 by The Ex-Mormon Files
2020-02-26
28 min
The Michael Shermer Show
98. Robert Pennock — An Instinct for Truth: Curiosity and the Moral Character of Science
An exploration of the scientific mindset — such character virtues as curiosity, veracity, attentiveness, and humility to evidence — and its importance for science, democracy, and human flourishing. Exemplary scientists have a characteristic way of viewing the world and their work: their mindset and methods all aim at discovering truths about nature. In An Instinct for Truth, Robert Pennock explores this scientific mindset and argues that what Charles Darwin called "an instinct for truth, knowledge, and discovery" has a tacit moral structure — that it is important not only for scientific excellence and integrity but also for democracy and human flourishing. In an era of...
2020-01-07
1h 59
Faith Unfiltered Podcast
Episode 233: Fair Trade with Laura Pennock
Our Fair Trade series is all about faith transitions and today we're bringing you one with Laura Pennock. Laura shares about growing up LDS in a small Colorado town, having a complicated relationship with church, and how she eventually came to find Community of Christ. Laura will be ordained a priest in early 2020 and serves on the pastorate leadership team in the Community of Christ congregation in Salt Lake City, Utah. Thanks for listening to Project Zion Podcast!Follow us on Facebook and Instagram!Intro and Outro music used with permission: ...
2019-11-13
1h 05
Podiumcast
Dr. Sharleen Hoar, Ellen Pennock
On this episode, we welcome two guests to Podiumcast! Dr. Sharleen Hoar, Mental Performance Lead at CSI Pacific, and member of the Canadian National Triathlon team Ellen Pennock, discuss the stressors and pressures of being a high performance athlete in today's competitive environment.
2019-08-26
28 min
Adam Johnson
Post Match with Ady Pennock after Barrow 1-2 Chester for BBC Radio Cumbria
I spoke with Barrow AFC Manager Ady Pennock after Barrow lost 2-1 at home to Chester on the final day of the National League season. Despite the defeat the Bluebirds avoided relegation after Woking slipped to a 2-1 defeat at home to Dover
2018-04-29
03 min
Adam Johnson
Post Match with Ady Pennock after Bromley 0-0 Barrow
Barrow AFC Manager Ady Pennock speaking to me for BBC Radio Cumbria after the 0-0 draw at promotion chasing Bromley in the penultimate game of the season
2018-04-25
04 min
Adam Johnson
Ady Pennock Post Match Interview following 1-1 draw with Aldershot
I spoke with Ady Pennock for BBC Radio Cumbria after the 1-1 draw with Aldershot at the recreation ground
2018-04-23
03 min
Adam Johnson
Post Match with Ady Pennock after Barrow picked up a huge away victory at Guiseley
Barrow AFC Manager Ady Pennock speaking to me for BBC Cumbria Sport after The Bluebirds clinched a 1-0 victory at now relegated Guiseley to lift the Bluebirds out of the bottom 4 with 3 games remaining
2018-04-18
03 min
Adam Johnson
Interview with Ady Pennock after Barrow 3-2 Eastleigh for BBC Radio Cumbria
Ady Pennock speaking to me for BBC Radio Cumbria after Barrow recorded their 1st home win in over 5 months after Barrow beat Eastleigh 3-2
2018-04-12
04 min
Adam Johnson
Interview with Barrow AFC boss Ady Pennock after Leyton Orient 4-1 Barrow
Barrow Boss Ady Pennock speaking to me after Barrow's 4-1 defeat at Leyton Orient
2018-04-07
03 min
Adam Johnson
Interview with Barrow Manager Ady Pennock following Barrow v Brackley
Ady Pennock speaks to SportZone's Adam Johnson following Barrow's 2-0 defeat to Brackley at Furness Building Society Stadium exiting the FA Trophy in the 2nd round
2018-01-17
03 min
Adam Johnson
Interview with Barrow Manager Ady Pennock following Barrow's 1-1 draw at home to Tranmere Rovers
Barrow AFC Boss Adrian Pennock speaks to SportZone's Adam Johnson after seeing his side held to a 1-1 draw at home to Tranmere in the National League. An 94th minute equaliser by James Norwood cancelled out a 5th minute Byron Harrison Penalty
2018-01-08
04 min
Adam Johnson
Interview with Barrow Boss Ady Pennock after Barrow's Boxing day 1-1 draw at home to Wrexham
SportZone's Adam Johnson speaks to Bluebirds Manager Adrian Pennock after the bluebirds held 2nd place Wrexham to a 1-1 draw on Boxing Day
2017-12-26
04 min
Adam Johnson
Interview with Barrow manager Ady Pennock following the 1-0 defeat at home to Dagenham
Barrow boss Adrian Pennock speaks to SportZone's Adam Johnson after Barrow fell to a 3rd succesive home defeat against Dagenham and Redbridge
2017-12-09
03 min
Adam Johnson
Interview with Ady Pennock following the 3-0 defeat at home to Bromley
Barrow Manager Ady Pennock speaking to SportZone's Adam Johnson following Barrow's crushing 3-0 defeat at home to Bromley
2017-11-25
02 min
Adam Johnson
Interview With Ady Pennock following Barrow's Victory against Gateshead
Barrow boss Ady Pennock Speaking to SportZone's Adam Johnson following the Bluebirds 2-1 victory against Gateshead, recording back to back victories for the 1st time since April 22nd
2017-11-22
04 min
Adam Johnson
Interview With Barrow Manager Adi Pennock following the 2-0 win away at Eastleigh
SportZone's Adam Johnson Talking to Barrow AFC Manager Adrian Pennock after the Bluebirds picked up their first away win of the season against Eastleigh by 2 goals to 0 lifting them out of the Bottom 4 in the process
2017-11-19
03 min
The Non League Football Show
10th November 2017 - FA Trophy at Altrincham, FA Vase, Paul Bastock and World Records at Wisbech Town, Ady Pennock on managing at Barrow and the NLP's Jon Couch on England C
Swampy and Tim Fuell cover the FA Trophy, FA Vase, National League and non league international action. First up, Jake Moult skipper at Altrincham ahead of their FA Trophy game with Ramsbotham United. Next up - from his bath - cult hero Paul Bastock, the goalkeeper who equalled Peter Shilton's competitive game world record this week and will beat it this Saturday for Wisbech Town when they take on Thetford in the FA Vase. Ady Pennock joins the guys and explains how the logistics of managing Barrow, training in Rochdale and living away from his family is working and...
2017-11-10
1h 08
Adam Johnson
Adrian Pennock vs Aldershot (h) 28/10/17
New Barrow AFC Manager Adrian Pennock speaks to SportZone's Adam Johnson following his first game in charge ending in a 3-1 victory at home to Aldershot wuth Adi Yussuf bagging a well worked hat trick
2017-10-28
03 min
The Gills365 Podcast
Pubcast: Pennock out, Taylor in
Reece Heard and James Hawkins recap a tumultuous week at Priestfield as Adrian Pennock departed the club and Peter Taylor took the reins.
2017-09-27
1h 01
Boek uitgeven
Auteur van de maand: Seph Fontane Pennock
Deze maand hebben we Seph Fontane Pennock – auteur van het boek ‘De Lean Website’ – geïnterviewd. Zijn boek helpt (aspirerend) ondernemers in elf stappen de weg te bewandelen van ideetje onder de douche naar winstgevende website. Hij omschrijft zijn boek dan ook als kookboek voor online succes. Bekijk de video als je benieuwd bent naar de ervaringen van Seph Fontane Pennock met het schrijven, uitgeven en promoten van zijn boek of lees de transcriptie van het interview via de volgende link: www.pumbo.nl/blog/auteur-van-de-maand/seph-fontane-pennock
2017-01-26
08 min
100% Inspiratie Podcast
INTENS 27: In vijf maanden tijd naar een ton omzet met internet ondernemer Seph Fontane Pennock
Oké dit is een bijzondere aflevering. Seph Fontane Pennock is 26 lentes jong en een ondernemer in hart en nieren. Daarnaast is hij ook een bijzonder inspirerend persoon. Dat komt onder andere door de business waar hij in zit: positieve psychologie. Oftewel: 'The Science of Hapiness'. Dat Seph zich heeft verdiept in dit onderwerp is duidelijk te merken in het interview. Hij heeft een bijzondere inspirerende kijk op het leven en speelt het leven volgens zijn spelregels. Zo leeft hij nu in Lissabon. Waarom ook niet, als je met je business mobiel bent en het daar veel mooier weer is dan h...
2016-09-25
47 min