Shows
BufferingS-Curve Strategies: Stay Ahead of the Game with Kevin BudelmannThis week on Buffering, we are joined by Kevin Budelmann, President and co-founder of Peopledesign, a leading a strategy and design firm helping their clients with business strategy, brand identity, and marketing programs. Kevin co-wrote Brand Identity Essentials and is adjunct faculty at Northwestern University and Michigan State University. Join Kevin, Zack, and Gabe as we discuss S-Curves, decision making, and how you can modify your current business model to avoid commoditization.
2025-02-2630 min
The Tom and Bob ShowKevin Budelmann - Founder and President, People DesignTom and Bob's guest on the show is Kevin Budelmann, co-founder and President of Peopledesign, a nationally recognized strategic design services firm. Kevin discusses his latest article 'CX Systems - 25 Lenses for Experience Design", a fascinating viewpoint on how to approach the customer experience design process.
2021-07-0626 min
Office Hours by Peopledesign17. Please Rate Your ExperienceExperiences are hard to define. Sure, we can describe them: good or bad, memorable or bland, rated on a scale from one to five. Many people are exploring the frontiers of the experience economy with increasing intensity: customer experience, user experience, employee experience, learner experience, and so on. Yet human experience, which is a product of our consciousness itself, remains elusive. The full article is available here, on our blog.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues...
2021-01-2549 minOffice Hours by Peopledesign16. What's The ProblemPeople have opinions. We like to question things, whether we say it out loud, under our breaths, or keep it bottled up inside. It can be harder to know where opinions come from, or where they might lead us.
In our minds, we employ a version of the scientific method: We observe, ask questions, create a theory. We’re not always rigorous about it. The data aren’t incomplete and we don’t always test our hypothesis. We don’t reflect on the evidence. Suspicion about motives leads to conspiracy theories and confirmation bias deepens our resolve.
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2020-12-3049 minOffice Hours by Peopledesign15. Customer Experience SystemsCustomer experience management is about balancing the needs of customers and organizations. The work often starts with walking in a person’s shoes to better understand their point of view. People are complicated, and serving them well isn’t easy. CX systems can become complex, but the right ingredients can make for a better recipe. The full article is available here, on our blog.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with cust...
2020-11-0900 minOffice Hours by Peopledesign14. Essential Brand Building StepsRecently, Peopledesign's president, Kevin Budelmann, was invited to be a guest on the On Branding Podcast, hosted by Arek Dvornechuck, a brand design expert based in New York and focused on branding and logo design. Arek interviews Kevin and the two dive into the second edition of our book, Brand Identity Essentials. Listen to the episode to hear Kevin and Arek dive into the essential process of building a brand.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and...
2020-10-2700 minOffice Hours by Peopledesign13. UX Principles at WorkBuilt environments are places made by people that support human activity and part of everyday experience in our modern world. Physical, digital, or hybrid experiences are part of what’s next. The future may echo the past but is forged in the present.
Maturing concepts in digital design are a helpful source of input. As we better understand user behavior and experience, the fields of UX and interaction design offer a new foundation for the built environment – both physical and virtual. The full article is available here, on our blog.
Peopledesign is a de...
2020-10-0700 min
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2020-09-1220 minOffice Hours by Peopledesign12. Unbundling EducationEducation is at a crossroads. Students, parents and everyone else feels it. One way to innovate is to unbundle and repackage offerings into new categories where people derive the most value. It can be hard to think this way given how we typically think about higher education, but it’s already happening in nearly every other industry.
In the coming years, or perhaps months, many higher education institutions will be pressured to make important choices about their future, helping to reframe the ways we advance our skills, networks, and thinking. The full article is available here, on ou...
2020-08-3154 minOffice Hours by Peopledesign11. Human-Centered Design in a Time of CrisisLast week, Kevin Budelmann was invited to be a guest on The Tom and Bob Show. Kevin joins Tom DeWitt, Ph.D. the Director of CXM Michigan State University and Bob Kiple, MBA, a retired General Motors Global Customer Experience Strategist for interviews and discussions about topics in the world of customer experience management. Tom and Bob also serve as leaders of CX of M, Michigan's Association of Customer Experience Professionals.The conversation in this episode focuses on the importance of human-centered design and its particular importance during the COVID-19 crisis.
Peopledesign is a design...
2020-08-1725 min
The Tom and Bob ShowHuman-centered Design in a Time of Crisis: Kevin Budelmann - President - People DesignTom and Bob's guest on the show is Kevin Budelmann, co-founder and President of Peopledesign, a nationally recognized strategic design services firm. Kevin talks about the importance of human-centered design and its particular importance during the Covid crisis.
2020-08-1124 minOffice Hours by Peopledesign10. Experiences, Large and SmallWhy do we talk about customer experience? Customers have had experiences since there were customers, so why is CX a topic today?
The concept of designing experiences is not new. It’s been around since the 1980s as an extension of product design. In the last several decades, product designers increasingly have considered the user as ideas about ergonomics and usability emerged. Considering the user – or customer – experience is inherent to any design endeavor.
The customer experience discipline continues to grow and change with emerging technology. Past or future, macro or micro, CX innovation will emerge...
2020-08-0647 minOffice Hours by Peopledesign9. BalanceOrganizations, employees, and customers should be in balance. The symbiotic relationship between these three entities is vital for stability, growth, and long-term success. It’s difficult to achieve and maintain.
When organizations get out of sync with the people they serve, whether internal or external, the outcome can be destructive. Organizations or whole industries that are off-balance tend to fall without a correction. Achieving balance isn’t easy, but it should be the goal. The full article is available here, on our blog.
Peopledesign is a design innovation firm helping leaders navigate chan...
2020-07-1552 minOffice Hours by Peopledesign8. Accelerated ChangeFrom haircuts to concerts, everyone wants to go back to the way things were before the lockdown. Even at the scale of this crisis, it’s tempting to think of it as a blip or an anomaly, but things are not likely to go back to normal. Our new reality is forcing change and accelerating changes already underway. The full article is available here, on our blog.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand wi...
2020-06-231h 05Office Hours by Peopledesign7. Learning and LeadershipThe coronavirus pandemic is having an enormous impact on the economy and daily life for millions around the world. Most of us are anxious for things to return to normal. Many are starting to think about what comes next. But in higher education, a new reality was already emerging. Today’s crisis may accelerate changes already underway. The full article is available here, on our blog.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with cu...
2020-05-191h 08Office Hours by Peopledesign6. Hard Reset: What's Next for Office Furniture?In a global health crisis, much is uncertain. What is clear is that the disruption of the global economy is just starting to be felt. It may take years for certain industries to recover, and many will be changed in the process. The office furniture industry is one that appears to be poised for a hard reset. The full article is available here, on our blog.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers...
2020-05-121h 01Office Hours by Peopledesign5. No NeoCon. Now What?A discussion about taking new risks in the commercial furnishings marketplace, based on a recent article on our blog. Read it here.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.
2020-04-1556 minOffice Hours by Peopledesign4. The Industrial MindsetA discussion about how an industrial mindset can hold you back, based on a recent article on our blog. Read it here.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.
2020-03-3046 minOffice Hours by Peopledesign3. Say What You MeanA discussion about saying what you do, and doing what you say, based on a recent article on our blog. Read it here.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.
2020-01-1234 minOffice Hours by Peopledesign2. Sparking GrowthA discussion about Sparking Growth based on a recent article on our blog. Read it here.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.
2019-11-1650 minOffice Hours by Peopledesign1. What is a Product?A discussion about how products are becoming services, and vice versa, based on a recent article on our blog. Read it here.
Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.
2019-10-1132 min