Shows
EncompassMedia Trends: Caution signs, detours & mixed signalsThe Institute for Public Relations and marketing communications firm Peppercomm teamed up to interview chief communication officers and media media relations professionals about their perspectives on the shifting media landscape. The research report titled "Navigating a Changing Media Landscape" describes how executives are adapting their media strategies to address challenges such as shrinking newsrooms, increased sensationalism, and the rise of misinformation. By examining current trends and future predictions, this report provides insights into how organizations can navigate the complexities of media relations and enhance and maintain their reputational integrity in an increasingly fragmented information environment.
Stay...2024-11-1714 min
Dear Business CoachThe Only PR Advice You’ll Ever Need! Steve Cody, CEO of PeppercommThe Only PR Advice You’ll Ever Need! Steve Cody, CEO of Peppercomm
You can really tell why people might like working at Peppercomm. Maybe it’s the comedy training. Maybe it’s the free snacks. Maybe it’s the world wide status and growth opportunity.
Or maybe, it’s because, when you are speaking with Steve Cody, you can tell .. he is listening to you! Have you ever felt like your boss was really hearing you? Or Has your boss ever told you that he expects you to “bomb”?
This episode is full of surprises in...2024-08-2147 min
TransfixThe Transfix Take On: It's Not A Shortage, It's a Retention Problem Feat. Robert Duda, PeppercommOn this episode of The Transfix Take On, Robert Duda, Senior Vice President of Automotive and Transportation Strategist at Peppercomm, delves into the pressing challenges and promising opportunities within the trucking industry. Robert addresses the critical issues of driver shortage and retention, exploring the appeal of trucking as a career. Our conversation navigates the impact of regulations, the vital role of effective communication, and the importance of supporting drivers' mental health and well-being. Additionally, we discuss community building within the trucking industry, the unique internal culture at Peppercomm, and the impactful initiatives of St. Christopher's Fund. Join us as we...2024-07-0141 min
Mindful Mentoring w/Tom MartinHow women and men view mentorships- Ann Barlow, Exec. V.P.- Ruder FinnSend us a textAt the Martin Center, we’re studying the keys to successful mentorships. What we’re finding is that both the mentor and the mentee enter a mentoring relationship with certain expectations about what they hope to get out of the experience. Some mentees are primarily looking for hard skills that will help them advance. Others are looking for more of the intangibles that are keys to long term success. Some want mentors who have similar backgrounds and life experiences, while others want mentors who are quite different. This can apply to gender, ethnicity, geog...2024-03-1318 min
Champions of Growth PodcastHow to Strengthen the Relationship Between Marketing and PRFrancesco Lagutaine, chief marketing, communications officer at M&T Bank, and Jacqueline Kolek, senior partner and chief innovation officer at PR and marketing agency Peppercomm, join host Matthew Schwartz to discuss the long-standing relationship between M&T Bank and Peppercomm and why it’s increasingly important crucial that brand managers view their PR agencies as partners and not vendors.2024-02-1430 minDear Business CoachClayton Fletcher, Chief Comedy Officer, The ROI of LOLWhat do comedians know that business people should know?
What can comedy do for the conference room and the board room?
How can you develop your own comedy skills to connect with your audience in the business world?
Buy the Book (and in Bulk):
www.roilol.com
"How laughter breaks down walls, drives compelling storytelling, and creates a healthy workplace."
Follow Clayton on Instagram @claytoncomichttps://www.instagram.com/claytoncomic
Watch his Full Comedy Special, Middle Child Syndrome
Stream on all platforms and link from his bio on Instagram, @claytoncomic
2024-01-3133 minMindful Mentoring w/Tom MartinHow stand up comedy reshaped Steve Cody, Founder of PeppercommSend us a textSteve Cody has made a name for himself and Peppercomm, the agency he founded, by using humor in clever and creative ways. Steve's journey--from his early days at Hill and Knowlton, to his decision to start his own agency, to later try his hand at stand-up comedy, and most recently to co-author a book--is captured in this compelling interview. The episode includes comments from one of his earliest mentors at Hill and Knowlton, from the comedian who taught him stand-up, and from one of the College of Charleston graduates he has mentored (and...2024-01-0324 min
The PR Wine Down100TH EPISODE SPECIAL: The ROI of LOL (Feat. Clayton Fletcher from Peppercomm)Today, we are celebrating 100 episodes of the PR Wine Down podcast! To our long-time listeners and newcomers alike — thank you for “wining down” with us!
On today’s episode, April and Laura welcome Clayton Fletcher, acclaimed comedian and Chief Comedy Officer at Peppercomm. He is here to discuss the book he recently co-authored with Peppercomm CEO Steve Cody, “The ROI of LOL.” Tune in for an interesting discussion about what PR professionals can learn from best practices in comedy — and why Peppercomm makes it a requirement that new team members take a stand-up class. Tips include: how to use best pract...2023-11-2434 min
How I Turned The CornerHumor: The Power of Laughter in Building a Great Workplace Culture with Steve CodyDo you ever feel like maybe we leaders take ourselves too seriously? If you find yourself wound up about a missed detail and yelling at one of your employees because if of it, you need to hear from Steve Cody about the importance of humor. He is the CEO and Founder of Peppercomm where humor is a core value of his highly successful and recognized strategic communications firm. He is also co-authoring a book called the ROI of LOL due out this year. In this episode, you will learn:Why it’s so...2023-07-1825 min
Crisis AheadMeasuring Your Organization’s Vulnerability To A CrisisDo you know how vulnerable your organization is to a crisis? In this episode, Jackie Kolek, the chief innovation officer at Peppercomm, explains why it is essential to measure and monitor an organization’s exposure to a crisis, and the worst-case scenarios if they don’t pay attention to their vulnerability.Quotes"Leaders, both in the private and public sectors, must redefine their perception of crisis. It goes beyond mere operational considerations; it demands a holistic approach." - Jackie Kolek"When an organization aspires to embody certain values, failure to truly live up to them...2023-06-0526 min
Crisis Management Minute with Edward SegalMeasuring Your Organization’s Vulnerability To A CrisisDo you know how vulnerable your organization is to a crisis? In this episode, Jackie Kolek, the chief innovation officer at Peppercomm, explains why it is essential to measure and monitor an organization’s exposure to a crisis, and the worst-case scenarios if they don’t pay attention to their vulnerability.QuotesLeaders, both in the private and public sectors, must redefine their perception of crisis. It goes beyond mere operational considerations; it demands a holistic approach." - Jackie Kolek"When an organization aspires to embody certain values, failure to truly...2023-06-0526 minCrisis Management Minute with Edward SegalMeasuring Your Organization’s Vulnerability To A CrisisDo you know how vulnerable your organization is to a crisis? In this episode, Jackie Kolek, the chief innovation officer at Peppercomm, explains why it is essential to measure and monitor an organization’s exposure to a crisis, and the worst-case scenarios if they don’t pay attention to their vulnerability.QuotesLeaders, both in the private and public sectors, must redefine their perception of crisis. It goes beyond mere operational considerations; it demands a holistic approach." - Jackie Kolek"When an organization aspires to embody certain values, failure to truly...2023-06-0526 min
The Crux of the StoryReassessing purpose to navigate volatile social issues with Peppercomm Steve CodyWhat are the key findings in Peppercomm/Ragan Corporate Character Barometer? Why don’t communicators have a handbook for navigating social or political issues? Why does humor play such an important role in business settings?
In this episode, we welcome Peppercom CEO Steve Cody. Steve is also the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida, and was named one of Northeastern University’s 100 most successful alumni. But most importantly, he is a lifelong comedian, clim...2022-11-0937 min
Campaign ChemistryThe Power of Humor in Business, presented by PeppercommSteve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging. Research shows that training rooted in humor principles improves engagement, enhances creative problem-solving, and deepens communication and collaboration with coworkers. Humor releases important hormones like dopamine, creating new neural pathways and freeing the brain up to see new possibilities. Humor can markedly enhance productivity and collegiality in post-merger integrations, serve as a catalyst for an employee base to not only accept, but embrace, change and play a starring role in...2022-10-3125 min
Crypto HipsterHow to do PR right in the Crypto world, Armel Leslie, Peaks StrategiesAn interesting and useful conversation by Jamil with Armel Leslie from Peaks Strategies
The Opportunities and Challenges of Public Relations within the Crypto Industry, with Armel Leslie and Peaks Strategies
Armel Leslie is a Partner at Peaks Strategies delivering integrated brand-building campaigns for clients across the capital markets ecosystem with a strong reputation and expertise across alternative investment management and digital assets/crypto. Armel began his career at Walek & Associates in 1999 where he rose to a Partner by the time of its sale to integrated PR agency Peppercomm in 2013, where Armel was Senior Director of...2022-09-0323 min
Tansson TalksLife Keeps MovingLife keeps moving for Amanda Grover, who is currently a Senior Account Executive at Peppercomm, a public relations firm located in New York. Speaking on the podcast, she discusses her own personal journey through public relations, her experience at Peppercomm, and where she sees herself progressing forward, alongside advice to make the best of any situation.
Brandon K. Hedgepeth is a digital content creator and college student with almost six years of experience in content creation, and over three years in television production. He created the Bran'sTech brand in May 2016.
Amanda Grover is a Senior Account Executive at...2022-05-2040 min
The PR WeekThe PR Week, 4.7.2022: David Lowey, marcoms and operations, Atari VCS and Atari Video GamesOn the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry. Plus: Major people moves at HP, McDonald’s, the Federal Reserve Bank of San Francisco, BCW, Marina Maher Communications and DisneyJen Psaki reportedly negotiating for her own show on Peacock; The somewhat overshadowed Grammy Awards; Ukrainian marketers’ and PR pros’ efforts; Ruder Finn acquires Peppercomm.Follow us on Twitter: @PRWeekUS
Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports...2022-04-0735 min
Tansson TalksLeading Without LimitsWhen Brittney Crosby assumed the role of ODU PRSSA President, it was a new world that she was entering into, a time where there wasn't much campus involvement or excitement. However, that didn't stop her from pursuing her dreams and rebuilding the organization for the next generation of students. Now, nearing her college graduation, she speaks on the podcast to speak about her time learning strategic communication, her experience within the field, and the legacy that she wants to leave the organization going forward.
Brandon K. Hedgepeth is a digital content creator and college student with over five...2022-04-0242 min
Champions of Growth PodcastChampions of Growth Podcast - Humor In Marketing and AdvertisingWe all could use a laugh nowadays...right?!
In our latest episode, host Matthew Schwartz talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) talk about using comedy in marketing and advertising and why finding the funny can be serious business.2022-01-1932 minChampions of Growth PodcastChampions of Growth Podcast - Humor In Marketing and AdvertisingWe all could use a laugh nowadays...right?!
In our latest episode, host Matthew Schwartz talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) talk about using comedy in marketing and advertising and why finding the funny can be serious business.2022-01-1932 min
Laughing MattersEpisode 11 - Putting smiles back on people’s facesListen to our insightful discussion with renowned comedian Clayton Fletcher, as he weighs in on how the business world has gone from looking at comedy and humor as a “nice to have” to a necessity that helps solve different challenges and pain points with their employees and client interactions. Clayton also discusses: What has changed in how businesses approach humor in his last 13 years as Chief Comedy Officer for PeppercommHow he identifies the innate qualities each person has that makes them funny as storytellersThe ways in which teaching humor in business has changed with a more politically divisive envir...2022-01-1428 minLaughing MattersEpisode 8 – Using humor in a global business to “freakin’ lighten up”Angela Sullivan, head of communications for the Americas at Xero, a New Zealand-based company and a Peppercomm client, sits down with Steve and Paul to talk about how humor works in a large, global organization like Xero, and how the business owners they serve are learning to take a lighthearted approach in a challenging climate. On this episode, you’ll hear Angela’s thoughts on:The difference between humor in the U.S. and humor in New Zealand and AustraliaHow humor is part of keeping it #humanUsing humor when confronted with microaggressions when she moved back to the U.S...2021-11-0122 min
The PR Podcast51. Steve Cody, CEO, PeppercommSteve Cody is CEO at Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. AS CEO, he does it all: from implementing strategy and counseling clients to leading business development and bringing new products and services to market. He is the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida, and was named one of Northeastern University’s 100 most successful alumni. He is co-author of the book “What...2021-10-1121 min
Fast PitchInauguration Playbook: Best practices for managing fear, confusion, and stress among employeesAs 2021 tells 2020 “hold my beer”, Peppercomm’s David Goldstein and Courtney Ellul discuss insights and best practices from the recently released “Inauguration Playbook: Managing Fear, Confusion and Stress Among Employees”. We discuss what internal communications professionals need to know about communicating with their employees based on insights captured by Peppercomm’s proprietary Mindset.AI artificial intelligence software. 2021-01-1522 min
The Culture Design ShowNavigating and Thriving in Moments of Change and Transition with Sara Whitman2020 has obviously seen big, often overnight changes that have completely disrupted the business world. At the outset of the pandemic, our guest explored the possibility of simply accepting—and even embracing—these challenges in order to maximize our focus on discovering opportunities amid these disruptions. “What if we could put our arms around that change and at least try to feel really comfortable with it? How can we go with the flow and evolve and transform with the times?” In moments of uncertainty, pause and ask yourself, “What do I want to say about myself when looking back on th...2020-12-1143 minFast PitchWhy your PR agency should also be your digital agencyPeppercomm’s Rob Duda talks with the agency’s new Chief Digital Officer Stephen Corsi about why he feels a PR agency is best suited to create and execute digital strategies. We also discuss why he chose Peppercomm and what he feels are the latest digital trends we’ll see in 2021. 2020-12-1013 min
You Can't Laugh At ThatYou Can't Laugh At Work Ft. Steve Cody Of PeppercommSteve Cody is more than just the CEO of the marketing communications company Peppercomm: he's an innovator, he's a leader, and he's a... comedian?In this special episode, David sits down with Cody and they discuss the value of stand-up and improv comedy in today's workplace.We chat about:-When Steve got comfortable using humor in the workplace.-Steve's stand-up origin story.-The distinction between joke-telling and storytelling.-How Steve convinced his company to incorporate...2020-12-1020 minFast PitchTips for maintaining employee morale and productivity in the midst of chaosPeppercomm CEO and Founder Steve Cody talks to Senior Partners Jackie Kolek and Ann Barlow about the emotional state of the public during this unpredictable and controversial election captured by Peppercomm’s proprietary Mindset.AI artificial intelligence software and how it compares to 2016. Hear from the team about what CCOs and CHROs can do to support their employees and what communications professionals need to know during this tumultuous time. 2020-11-0600 minFast PitchKeep on Trucking - The State of the Trucking Industry from a 25-year Veteran BroadcasterPeppercomm’s Rob Duda talks with Red Eye Radio host Eric Harley about his experience covering the trucking industry on overnight radio for more than 25 years and the current state of the trucking industry. 2020-09-0229 minFast PitchThe Critical Role of Communications in the Manufacturing Industry During COVID-19Peppercomm’s Rob Duda talks with Erin Streeter, SVP of Communications & Brand Strategy at the National Association of Manufacturers, and Laura Putre, Senior Editor at IndustryWeek, about the vital role internal and external communications played in the manufacturing industry during COVID19. 2020-07-2925 minFast PitchNavigating the Consumer Mindset in a CrisisIn our latest episode, Peppercomm’s Melissa Vigue talks marketing trends and changes in consumer behavior with Stacy DeBroff, CEO & Founder of Influence Central.2020-06-1719 minFast PitchTalking Cars with Patrick GeorgePeppercomm's Rob Duda talks cars and communications with Patrick George, Editorial Director at The Drive. 2020-04-0722 min
Fast PitchThe World of WealthThe inaugural edition of Peppercomm's monthly podcast, Fast Pitch, features an interview with David Lenok, Senior Editor at Wealthmanagement.com and Trusts & Estates. We discuss what's on the horizon for wealth management in 2020, how David and his team make editorial decisions, and how he likes to work with PR professionals.2020-02-1019 min
PR Masters SeriesPR Masters Series Podcast, Episode #13 – Steve CodyOverview
The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.
About Our Guest
Steve Cody, Founder / CEO, Peppercomm
I’m a comedian, climber and dog lover, but not necessarily in that order.
I am also the founder and CEO of Peppercomm, a fully-i...2019-09-0538 min
Lubetkin on Communications PodcastLOC Podcast 3/16/2016: Ken Jacobs of Jacobs Executive Coaching and Jacobs Communications ConsultingOn this edition of the Lubetkin on Communications Podcast, we chat with Ken Jacobs, the principal of Jacobs Executive Coaching and Jacobs Communications Consulting.
About the Guest
Ken Jacobs is the principal of Jacobs Executive Coaching, which offers leadership coaching to communications and public relations executives, managers, and leaders who want to achieve breakthrough results.
Jacobs has been coaching leaders and executives since 2007. Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF), of which he is a member, and is accredited as a Certified Professional Coach (CPC...2016-03-1631 min
The Lubetkin Media CompaniesLubetkin on Communications 3/16/2016: Ken Jacobs of Jacobs Executive Coaching and Jacobs Communications Consulting LLC
On this edition of the Lubetkin on Communications Podcast, we chat with Ken Jacobs, the principal of Jacobs Executive Coaching and Jacobs Communications Consulting.
About the Guest
Ken Jacobs
Ken Jacobs is the principal of Jacobs Executive Coaching, which offers leadership coaching to communications and public relations executives, managers, and leaders who want to achieve breakthrough results.
Jacobs has been coaching leaders and executives since 2007. Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF), of which he is a member, and is accredited as a Certified Professional C...2016-03-1631 min
How to Use PR and Strategic Communications to Build Your BusinessOn July 22 my guest will be Lauren Banyar Reich. For over a dozen years, Lauren has been helping luxury and lifestyle consumer brands, sophisticated non-profits and business thought leaders tell their stories to key audiences and influencers. In 2015 Lauren founded LBR PR, a boutique agency that combines high-touch service and impactful results with a transparency and authenticity that is unique to the PR world.
With this distinctive approach to public relations and strategic communications, Lauren has helped her clients heighten brand awareness, increase donations, drive website traffic, grow market share, sell products and services and develop thought leadership platforms. Her exp...2015-07-2245 min
MIT Comparative Media Studies/WritingCMS Alumni PanelThree Comparative Media Studies alums -- Sam Ford, Rekha Murthy, and Parmesh Shahani -- return to discuss their post-graduate lives.
Sam Ford is Director of Audience Engagement at strategic communication and marketing firm Peppercomm. He is co-author of the 2013 book Spreadable Media and co-editor of the 2011 book The Survival of Soap Opera. Sam is a contributing author to Harvard Business Review, Fast Company, and Inc.; a research affiliate with MIT’s Program in Comparative Media Studies/Writing; and an instructor with Western Kentucky University’s Popular Culture Studies Program. Sam currently serves as Co-Chair of the Word of Mouth Marketing Asso...2014-10-211h 39
On the Record...OnlineTop PR Firms Commit to Abide by Wikipedia Terms of Use
Ideally, you want someone with a neutral point of view editing Wikipedia entries, not a PR firm clandestinely gussying up their client’s pages.
PR has a conflict of interest. But that doesn't mean they can't also help improve the accuracy of Wikipedia entries or that they shouldn't have a right to do so.
It’s been an issue for a while now, because if a PR representative wants to alert a Wikipedia editor to an inaccuracy on a client’s entry, there’s no clear process for ethical engagement.
In January 2012, Phil Gomes wrote...2014-07-1048 minEric SchwartzmanTop PR Firms Commit to Abide by Wikipedia Terms of UseIdeally, you want someone with a neutral point of view editing Wikipedia entries, not a PR firm clandestinely gussying up their client’s pages.
PR has a conflict of interest. But that doesn't mean they can't also help improve the accuracy of Wikipedia entries or that they shouldn't have a right to do so.
It’s been an issue for a while now, because if a PR representative wants to alert a Wikipedia editor to an inaccuracy on a client’s entry, there’s no clear process for ethical engagement.
In January 2012, Phil Gomes wrote an open letter to Jimmy Wales to in...2014-07-1048 min
LJNRadio: Management DecisionsLJNRadio: Management Decisions - Stop Taking Yourself So SeriouslyDisplaying a sense of humor and a light-hearted nature can do wonders to improve productivity and morale within an organization. While professionalism and tact are still necessary, companies and individuals who loosen up often have more success. Steve Cody, CEO and Co-Founder of Peppercomm, gives Tim Muma all the details on how and why humor creates a successful work environment. Studies also show the positive effects it has on individuals and their performance. On Management Decisions (formerly Executive Decisions) we discuss topics that pertain to employers, especially upper-level managers, human resources professionals, and executives to gain an understanding of their...2014-04-0315 min