Shows
Communication, Connection, Community: The Podcasters' PodcastPrice Tags and Profit Margins: The Science You're Missing with Per SjoforSend us a textPricing might be the most powerful yet underutilized profit lever in your business toolkit. In this eye-opening conversation with Per Sjöfors, "The Price Whisperer," we uncover why most businesses leave substantial money on the table through ineffective pricing strategies.Per reveals the shocking mathematics behind pricing power: while a 1% increase in sales volume typically yields a 3.5% profit increase, and a 1% cost reduction generates about 5.5% more profit, a mere 1% price increase can boost profitability by a staggering 11.3%. Despite this leverage, most companies rely on guesswork, cost-plus formulas, or competitor matching—approaches tha...
2025-09-0326 min
Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesTariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per SjöforsIn this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies advised, Per shares his unique approach to pricing, grounded in behavioral economics, AI-driven insights, and deep market research.We discuss the true impact of tariffs on pricing strategies, the psychological thresholds that influence customer behavior, and why most companies dramatically underestimate how their market perceives value. Per also explains how to avoid the common mistake of adding “tariff surcharges,” how to communi...
2025-04-2236 min
Marketing in the Age of AI🎥 Unveiling the Secrets of Pricing Strategy in the Age of AI with Emanuel Rose & Per Sjofors 🚀💡Episode Overview:Join us in this riveting episode of "Marketing in the Age of AI" where host Emanuel Rose delves deep into the art and science of pricing strategy with the globally recognized expert, Per Sjofors—The Price Whisperer. Discover how data-driven insights and AI are revolutionizing the way businesses approach pricing, boosting profitability, and ensuring sustainable growth. 📈💬What You'll Learn:The role of pricing as a key lever in the 4 Ps of marketing.How to harness the power of data-driven pricing strategies for business growth.The impa...
2025-04-2127 minPricing Heroes: The Retail Pricing Podcast for Practitioners & Executives2025 Pricing Predictions: Insights from Industry ExpertsHow will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.Featured Experts:🎙️ Stephan Liozu – Chief Value Officer, Zilliant🎙️ Per Sjöfors – Author of The Price Whisperer🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transf...
2025-01-3024 min
Harmonious at LunchWhy You're Leaving Money on the TableUnlock Pricing Power: Stop Leaving Money on the TableIn this episode of Harmonious at Lunch, Brandon Gano has a revealing conversation with Per Sjöfors, a renowned pricing expert who helps businesses unlock their true pricing potential. Per Sjöfors debunks the common pitfalls of traditional pricing strategies, like cost-based pricing and competitive benchmarking, revealing how these methods often leave significant revenue on the table.He emphasizes the crucial importance of value-based pricing, a strategy that focuses on understanding and capturing the true value that your product or service delivers to your customers....
2025-01-1021 min
ScreamingBox Technology & Business RundownThe 🔒 SECRETS 🔒 of Pricing Strategies for Business GROWTH and ProfitabilityIn this podcast Dave Erickson and Botond Seres are going to try to figure out how to price things - with Per Sjofors, Founder & CEO of Sjöfors & Partners, Inc.Per is the best-selling author of "The Price Whisperer - A Holistic Approach to Pricing Power" and a member and thought leader at the Forbes Business Council and the C-Suite Hero Club. He was recently identified as among the "The 10 Most Visionary Leaders Making a Difference in 2023" by Inc. Magazine and was recently identified as among the "Top 50 Global Thought Leaders in Sales" by Thinkers360.
2025-01-061h 04
The BuildersPer Sjofors - Unlocking Pricing Power: Strategic Lessons and Stories from The Price WhispererIn this episode of The Builders, I’m excited to welcome back Per Sjofors, the renowned "Price Whisperer." Per shares profound insights into the art and science of pricing strategies, using compelling real-life stories to illustrate how businesses can harness pricing power to boost profitability and attract ideal customers.
Throughout our conversation, Per explains the significance of understanding your market, adjusting pricing models, and the role of effective communication in justifying price changes. We delve into topics such as the psychology of pricing, the importance of customer segmentation, and how targeted marketing messages can make or break yo...
2024-08-2647 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowKnow your Price or Pay the Price with The Price WhispererUnlock the secrets of pricing strategies that can revolutionize your business's profitability with insights from Per, the Price Whisperer. Join me, Stephanie Smith, owner of New Light Financial Solutions, as we discuss the hidden power of minor pricing adjustments. You'll discover how a mere 1% increase in prices or reduction in discounting can yield an astounding 11.3% rise in profitability. This episode will guide you through the strategic nuances of pricing, revealing how even small changes can significantly enhance your revenue, profit, and cash flow, ensuring your business’s long-term success.From large corporations to small consulting firms, strategic pr...
2024-08-0738 min
Talking InsightsEXTRA - The Price Whisperer InterviewWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability. He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation. Per discusses his process of conducting pricing research and using AI to analyze data and develop actionable recommendations. He also h...
2024-08-0518 min
Disrupt & InnovateDI 84 Harness the Power of Pricing: Experiments that Lead to Predictable ProfitsLisa sits down for an enlightening conversation with pricing expert Per Sjofors. Per shares insights from 15+ years helping clients disrupt traditional pricing models through data-drivenexperiments. Tune in to learn actionable strategies for driving unprecedentedgrowth through small pricing tweaks. Key Takeaways:
The importance of 1% changes to costs, sales, or pricing
Developing a science-based pricing research method
Expectation bias and how price impacts perceived value
Assigning value and the role of magical thinking
Case studies of pricing experiments leading to 5x-15x growth
Whether you...
2024-07-3031 min
Spartan Leadership with Josh KosnickMastering Pricing Strategies with Per Sjöfors | Josh KosnickWelcome back to another episode of Spartan Leadership! In this episode, your host Josh Kosnick sits down with Per Sjöfors, also known as "The Price Whisperer," to delve deep into the intricacies of pricing strategies.Timestamps: 0:00 - Intro and the Psychological Struggle of Increasing Prices 0:18 - Incremental Price Increases and Testing New Strategies 0:39 - Evaluating Sales Volume and Margins 0:58 - Welcoming Per Sjöfors: Background and Expertise 1:33 - Per’s Journey and the Importance of Pricing in Business 2:25 - Developing a Pricing Process 3:13 - The Impact of Company Act...
2024-07-0947 min
More Clients Less Hustle14 Day Challenge: Double Your Revenue Overnight with Per the Price Whisper (Day 2)Are You Leaving Money on the Table? The Shocking Truth About Pricing Your Business Might Just Make You Rich!Get this: You're working hard, but your bank account doesn't show it. What if I told you there's a secret weapon that could change everything? A way to make more money without working longer hours?Meet Per, the Price Whisperer. He's about to blow the lid off the biggest mistake most business owners make - and it's costing you big time!In this eye-opening episode, Per reveals:• The pricing trap th...
2024-07-0927 min
Payback TimeS5E20 - How to optimize your pricing strategy with 4 proven steps with Per SjoforsIn this latest Payback Time podcast episode, host Sean engages with pricing strategist Per Sjofors to uncover the secrets of effective product pricing. Per, who is the author of the best-seller book The Price Whisperer: A Holistic Approach to Pricing Power, is leveraging his extensive background in engineering and business, has guided countless companies in perfecting their pricing strategies. With insights from his tenure as CEO and advisor to nearly 1,000 firms, Per outlines four essential steps to mastering product pricing. Tune in to explore actionable strategies for pricing your product right with Per Sjofors.
Key Timecodes
(00:34) - Show intro...
2024-06-2538 min
optYOUmizeMastering Pricing Strategies with Per Sjofors: Expert Tips for Boosting Profitsto watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this episode, guest Per Sjofors, also known as the "Price Whisperer," shares his expertise on pricing strategies to drive business growth. Sjofors highlights the importance of strategic pricing, how it significantly impacts profits, and the common mistakes companies make when determining prices. He explains the necessity of understanding the holistic effects of business decisions on pricing and offers practical tips like using price anchoring and avoiding cost-plus pricing. The conversation also delves into why companies...
2024-06-2549 min
The Life School MasterClass SHOW with Elona LopariEpisode 390: How to stop leaving money on the table with Per SjoforsTune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic.
You will find ways to connect with our GUEST today on the website mentioned in the video and further continue the conversation.
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2024-06-2028 min
Business is Blumin!Pricing Your Product For Maximum Profit! - #79 | Per "The Price Whisperer" SjoforsPer Sjofors, also known as “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits; he is a sought-after speaker for various conferences and gets routinely quoted in the financial and business press
Episode Links:
Per's LinkedIn - https://www.linkedin.com/in/persjofors/
Per's Website - https://sjofors.com/pricing-strategy-services
2024-03-2743 min
PaintED PodcastUnlocking Profit Potential Through Pricing Strategies: DYB PodcastWelcome to the DYB Podcast! In this episode, we dive into the world of pricing with thought leader Per Sjofors, author of "The Price Whisperer." Per discusses the most common pricing mistakes companies make and shares valuable tips for painting contractors to effectively price their services. He emphasizes the importance of differentiation and building value to avoid being seen as a commodity. Per also provides a unique method for contractors to determine the price range that potential customers are willing to pay. Tune in to learn how to strategically price your services and maximize profitability.
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2024-01-0820 min
Inner Edison Podcast by Ed ParcautThe Psychology Behind Pricing with "The Price Whisperer" SjoforsWelcome to the Inner Edison Podcast, where today's episode, features an enlightening conversation with renowned pricing expert Per "The Price Whisperer" Sjofors. In this episode, we delve into the art and science of setting the right prices through research and understanding customer behaviors – both buyers and non-buyers. Sjofors, who brings an impressive background from engineering to CEO roles, shares insider stories of his journey to becoming a pricing legend in the business world and how a nickname from a network group member stuck. Get ready to explore the dangers of price wars, glean insights from a company in LA that sa...
2024-01-0240 min
The Leaky BucketRANK 18: How to successfully increase prices - and keep customers happy: With Per "The Price Whisperer" SjoforsI've been blown by the Impact this Episode made to me. Per and I talked about how to effectively and successfully increase prices while still keeping the customers happy. Per, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.-----------------------------------------------If you like to learn more on what...
2023-12-021h 03
A New DirectionThe Price is Right – How to Correctly Price Your Product or Service BusinessMake Sure When It Comes to Your Business the Price is Right
If there is one thing that can keep your business from success is price. Set the price too high and you price yourself out of the market. Set your price too low and you will not make enough profit.
And what if you are just starting a business. How do you get your pricing right? What are the top considerations to consider?
What about the political and economic climate? How might those changes affect your pricing strategy?
It is these questions and more that we will...
2023-11-0955 min
The Digital Maddy ShowEpi 135 : Mastering the Art of Pricing - Key to Business Success with Per "The Price Whisperer" SjoforsIn this Episode, Miithyl interviews “Per Sjofors” who enjoys chatting about Pricing Strategies that Boost Profits and Why It Matters for Any Company.
🎁 Download Freebies to Scale Up Your Content Game: https://www.miithyldave.com/products
About Per Sjofors: Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company out of his frustration that what business schools teach about pricing is too abstract and too academic for a business executive to act on. Likewise...
2023-10-2322 min
Creating Powerful Impact53 - Uncover the Power of Pricing with Per Sjofors the Price WhispererUnleash the Profit Powerhouse: The Price Whisperer challenges businesses to increase their prices, unlocking untapped profitability and overcoming the fear of losing sales volume.On this episode of Creating Powerful Impact with Shay Wheat, discover the captivating story of Per Sjofors, a young man from Sweden whose fascination with business took an unexpected turn. As he unearthed the intricate impact of pricing on profitability, a shocking revelation left him astounded. Listen as Per describes a fateful visit to a luxurious London hotel that changed everything, as Per experienced the true value of effective pricing firsthand.
2023-10-0327 min
The KeyHire Small Business PodcastCustomer Targeting is Key: How to use Pricing as a Growth Lever (with Per Sjofors)Text us your comments or topic ideas for future shows.Customer targeting can make or break a small business - we're speaking with Per Sjofors, best-selling author and pricing strategy consultant, on how your business can use pricing as a lever to enable sustainable growth.Learn More about Per: https://sjofors.comSchedule a Call with Corey: https://www.keyhire.solutions/consultationHosted by Ausha. See ausha.co/privacy-policy for more information.
2023-09-2042 min
Your Passion, Purpose and Personal BrandPricing, Perception, and Profitability with Per Sjofors Whether you're a small business owner or part of a larger organization, understanding the science of pricing can help you take your business to the next level. Pers Sjofors, "the Price Whisperer" and a serial entrepreneur, shares insights on pricing strategies, the impact of pricing on customer perception, and the process of conducting pricing experiments. In this episode, you'll learn: The importance of pricing in driving profitability and growth The role of emotions in customer purchase decisions The science of behavioral economics and its application in pricing strategies Ways to communicate price increases to customers ef...
2023-08-0838 minA New DirectionDecoding the Secrets of Pricing Success
The Fastest Way to Profitability is Pricing
Pricing your product or service can be a challenge. Often times businesses will spend tremendous amounts of money trying to price right only to go with a gut feeling about the right price.
What is more most of the research on right pricing focuses on learning from their current customers and fails to address the question or the answer as to why prospective customers are not buying.
Sure, there are pricing formulas that are espoused in business schools when it comes to pricing, but sadly most of the textbook formulas are...
2023-07-2655 min
Ask Valor MastermindsHow To Double Your Profits in BusinessWelcome to our business growth podcast! In this episode, we'll be sharing valuable strategies and tips on how to double your profits in your business. Whether you're a small business owner or an aspiring entrepreneur, this video is packed with practical insights to help you achieve financial success. What can everyday entrepreneurs learn from the Price Whisperer? Our Guest Per Sjofors shares how changing your pricing by as little as 1% can have a profound difference in your company's profits. Some businesses have grown 10X in as little as 3 years. Don't be timid with pricing, but make...
2023-07-2232 min
Christian Biz Owners On FireGetting the Price Right: An Interview with Per SjoforsMany business owners boast of having a six or seven figure business. Revenue alone doesn’t measure a company’s profitability. To be profitable business owners must manage income and expenses, in addition to having great systems. Having the right pricing strategy undoubtedly separates the successful from the unsuccessful. But raising prices as a part of that strategy doesn’t always generate the sought out goal. Learning to “price right” requires skill, experience, and experimentation. Our guest Per Sjofors, The Price Whisper” has developed a process that will make every pricing experiment a success.
2023-07-2047 min
2023-07-1124 min
GrownlearnThe Science of Successful Pricing: Uncovering the Secrets with Per SjoforsJoin host Zorina Dimitrova on the Grownlearn podcast as she sits down with Per Sjofors, renowned pricing expert and thought leader known as "The Price Whisperer." In this insightful episode, Per shares his extensive experience running companies in Europe and the US, conducting pricing experiments, and helping thousands of clients transform their businesses and achieve remarkable results through strategic pricing.
Uncover the secrets behind influencing customer perception of value and boosting sales at higher price points. Zorina engages Per with burning questions, such as the key pricing mistakes to avoid, the inspiration behind Per's journey into the field, and why...
2023-06-0527 min
The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and LifeThe Price Whisperer Per Sjofors On How To Catapult Profits And Success (#234)Send us a text“You can never have too much education.” - Per SjofersPer Sjofors, aka “The Price Whisperer”, is the Founder of Sjofors & Partners.Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company out of his frustration that what business schools teach about pricing is too abstract, and too academic for a business executive to act on...
2023-05-3144 min
The A.M.P (Al Mega Podcast)The AMP (Al Mega Podcast) - Per "The Price Whisperer" SjoforsToday Al chats with Per, aka “The Price Whisperer”, a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. Hang out and learn how pricing can make or break a biz and more... https://www.linkedin.com/in/persjofors/ https://www.linkedin.com/company/sjofors https://bit.ly/3GzPHhE Thank You for Watching / List...
2023-05-2443 min
Management Blueprint | Steve Preda110: Discover Your Pricing Mistakes with Per Sjofors
https://youtu.be/-tp3qjubg8k
Per Sjofors is a six-time CEO, pricing expert, and author of The Price Whisperer: a Holistic Approach to Pricing Power. We talk about price anchoring, the mistakes businesses make with pricing, and how low prices can potentially scare away customers.
—
Discover Your Pricing Mistakes with Per Sjofors
I welcome Per Sjofors to our show, who is a six-time CEO, pricing expert, and author of The Price Whisperer, A Holistic Approach to Pricing Power. Welcome to the show, Per.
Thank you very much, Steve. And I’m happy...
2023-04-2829 min
Management Blueprint | Steve Preda110: Discover Your Pricing Mistakes with Per Sjofors
https://youtu.be/-tp3qjubg8k
Per Sjofors is a six-time CEO, pricing expert, and author of The Price Whisperer: a Holistic Approach to Pricing Power. We talk about price anchoring, the mistakes businesses make with pricing, and how low prices can potentially scare away customers.
—
Discover Your Pricing Mistakes with Per Sjofors
I welcome Per Sjofors to our show, who is a six-time CEO, pricing expert, and author of The Price Whisperer, A Holistic Approach to Pricing Power. Welcome to the show, Per.
Thank you very much, Steve. And I’m happy...
2023-04-2829 min
Your Brand AmplifiedPer "The Price Whisperer" Sjofors: How to Quadruple Your Sales VolumePer Sjofors, also known as "The Price Whisperer," shares his extensive background in pricing and how he conducts experiments on pricing in various companies. In this episode, you will learn the importance of realizing that pricing makes a difference and not relying on gut feel or competitive pricing, how pricing fits into a company's overall branding and marketing strategy, and Per's tips for successfully raising prices without losing current clients.https://sjofors.com/https://sjofors.com/the-price-whisperer-bookWe're happy you're here! Like the pod? Visit our website! Check out our sponsor P...
2023-03-2729 min
Frugalpreneur: Building a Business on a Bootstrapped BudgetThe 3 Common Pricing Mistakes and How to Fix Them (with Per Sjofors)Relevant Links:Sjofors.comPerSjofors.comFollow the Frugalpreneur:https://www.frugal.show/Sponsor Frugalpreneur:https://www.frugal.show/p/sponsor-the-show/Leave a Message for the Showhttps://podinbox.com/frugalpreneurGrab Your Free E-Books:https://www.ampmypod.com/freebookJoin the Free Community:https://www.skool.com/ampmypodGet Your Podcast Audited:https://www.ampmypod...
2023-03-1731 min2023-03-1624 min2023-03-0724 min
Behind The Numbers With Dave BookbinderUse Science and Psychology For Pricing Your Product - Per SjoforsPricing a product or service properly encompasses many factors. Today’s guest is a pricing strategist who’s here to shed light on this important topic.
Dave Bookbinder goes Behind The Numbers with Per Sjofors. Per, aka “The Price Whisperer”, is a thought leader in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. Get Per’s new book, The Price Whisperer – A Holistic Approach to Pricing Power here.
2023-03-0724 min
The Marketing Nomad ShowThe Art of Pricing with Per "The Price Whisperer" SjoforsIn this episode, I talk to Per Sjofors on:✨ How he started his entrepreneurial journey✨ Why pricing can make or break your company✨ What are the common misconceptions when it comes to pricing your products✨ What are some of the mistakes solopreneurs make?✨ Some pricing tips you can implement for your businessDon't forget to subscribe to my podcast and leave a review if you liked this episode! ✨Buy my book, Zero to Four Figures, here: https://www.themarketingnomad.co/books/zerotofourfiguresA bit about me:My name: Prithvi...
2023-03-0340 min
Daily Sales TipsBuyer-Liar - Per Sjofors"Willingness to pay research give companies pricing power. And with pricing power, you can defend higher prices and increase sales volume and increase prices at the same time, providing unsurpassed profits and business result to the company." - Per Sjofors in today's Tip 1473 What's your thought about this? Join the conversation at DailySales.Tips/1473 and learn more about Per! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm
2023-02-2302 min
Evolution of BrandAn In-Depth Look at Pricing and Charging What You're Worth with Per "The Price Whisperer" SjoforsTop 3 Takeaways From This Value-Packed Conversation:For the average company, if you can increase sales by 1%, profit goes up 3.5%. If you can reduce your cost 1%, profit goes up 5.5%. But if you can increase your price or reduce your discounts by 1%, profitability goes up 11.3%! And a 1% change can be easier to implementSome buyers want a discount simply because they feel they should get one. In some cases, it may make more sense to provide additional services instead of said discount. But beware...sometimes those same buyers will want the discount IN ADDITION to the additional benefits you...
2023-02-2339 min
The Liquid Lunch ProjectSetting Prices for Your Small Business with Per Sjofors, The Price WhispererSmall business owners are faced with a myriad of decisions every day - and one of the most challenging decisions is how to price products and services. Is this price too low? Is this price too high? How do we know we're getting what we're worth? Today's guest is going to pull back the curtain on the mystery that is price-setting. Per Sjofors, aka The Price Whisperer, spent years running companies and doing experiments on pricing. Some were successful. Some were complete duds. And everything he read in business school didn't shed any light on w...
2023-01-3036 minThe Liquid Lunch ProjectSetting Prices for Your Small Business with Per Sjofors, The Price WhispererSmall business owners are faced with a myriad of decisions every day - and one of the most challenging decisions is how to price products and services. Is this price too low? Is this price too high? How do we know we're getting what we're worth? Today's guest is going to pull back the curtain on the mystery that is price-setting. Per Sjofors, aka The Price Whisperer, spent years running companies and doing experiments on pricing. Some were successful. Some were complete duds. And everything he read in business school didn't shed any light on w...
2023-01-3036 min
Daily Sales TipsPrice on the 9 - Per Sjofors"Pricing on the 9 is appropriate when what you're selling is a commodity or near commodity, like I said, but it should not be used, if what you're selling is unique in some way and where you use the price to message value, message a uniqueness, message a unique value, then you should not price on the 9." - Per Sjofors in today's Tip 1446 What's your thought about this? Join the conversation at DailySales.Tips/1446 and learn more about Per! Have feedback? Want to share a sales tip? Call or text the Sales...
2023-01-2603 min
The One Big Tip Podcast with Jeff MendelsonE303 - Gain pricing power through pricing strategy methods | with Per SjöforsPer Sjöfors is the founder and CEO of Sjöfors & Partners, a thought leader in everything pricing, driving growth, sales volume, and profits. His team of pricing consultants has profound knowledge of pricing strategies validated by powerful AI software to produce the pricing strategy services you most definitely need. They work with globally recognized brands on ways to gain pricing power through comprehensive analysis and pricing strategy methods. Forming marketing and sales strategies with tactics to transform companies to their next best level. Per is a sought-after speaker for various conferences, part of the Forbes Business Coun...
2023-01-2021 min
Business Growth Architect Show: Founders of the FutureEp #51: Per Sjofors: Unlock the Secret to Setting Prices That Skyrocket ProfitsHad an AHA or Insight? Share it:Struggling to find the right price for your products? Discover the best pricing strategies tailored for small businesses to boost profits and attract more customers. Watch this episode and transform your pricing game!In this episode of the Business Growth Architect show, I am speaking with Per Sjofors, aka “The Price Whisperer” an expert in pricing strategies. Per’s deep insights into the world of pricing and discounting offer valuable lessons for any business looking to boost profitability and growth.Our discussion kicks off with a look a...
2023-01-1633 min
More Perfect MarketingThe One About Pricing As A Marketing Tool (with Per Sjofers)How do most companies come up with the prices they charge?
It might surprise you to learn that much of the time there's very little thought put into how or why they charge what they do for their products or services. The fact is, there is a better way that leads to higher sales volume at higher prices - more profit.
Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and...
2023-01-1643 min
Money Seed PodcastEP28 - The Price is Right - Per "the Price Whisperer" SjoforsAre you leaving money on the table? Per “the Price Whisperer” Sjofors talks about finding the optimal price for your product. Setting a wrong price point can completely sabotage your business, but how do you go about finding the right price? It’s a complex and counterintuitive process that will blow your mind. Per shares insights, common mistakes, and war stories from the business world. One of Per’s engagements resulted in a company increasing its sales by 10X, from $100M/yr to $1B/yr.Per was p...
2023-01-151h 00
Dapper DataPricing Strategies Using Data - Episode #75 w/Per SjöforsJoin me as I speak with Per Sjöfors about how data can influence pricing strategies for any company. Per Sjöfors is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. Retail pricing strategies have come a long way thanks to AI and data science, offering retailers visibility into best practices for how they should price their inventory across the product lifecycle in a way that is a win-win for their business and shoppers’ value perception. From calculating pricing trends and responding to consumer demand signals to achieving prof...
2023-01-132h 06
Financial Success for Entrepreneurs from The Money and Business Hero with Florian FritzHow pricing can make you rich with Per "The Price Whisperer" SjoforsFinding the right price for your product or service is a diffictult task for many entrpreneurs. Per "The Price Whisperer" Sjofors has done an enormous amount of research and testing on this topic.In this interview he tells us how to find the right price and how that will help you to increase your income without making any other changes to your business.Find out more about Per or get his book on Pricing atwww.sjofors.comIf you want to get regular free tips, tools and techniques on how...
2022-12-2631 min
Daily Sales TipsPrice Anchoring - Per Sjofors"The way you present your price will affect sales volume and willingness to pay of your buyer." - Per Sjofors in today's Tip 1406 Do you set a price anchor? Join the conversation at DailySales.Tips/1406 and learn more about Per! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm
2022-12-1702 min
The Real Life BuyerHow should companies go about pricing a product or service and how does this correlate with professional procurement thinking? With Per Sjofors.How do you price a product or service correctly to boost sales and revenue whilst meeting the expectations and demands of procurement professionals and buyers?ABOUT THE GUESTAs a professional purchaser, my DNA has a built-in instruction to seek, evaluate and challenge prices, so when I came in contact with my next guest, Per Sjofors, AKA “The Price Whisperer”, I just had to connect and welcome him to this show.Having held numerous C-Suite positions including that of CEO and VPs of Marketing and Business Development, Per founded his company Sjofors and Part...
2022-12-1340 minThe BuildersPer Sjofors - “The Price Whisperer” on How to Increase & Defend Prices, Doing Pricing Research & More!Today we are joined by Per "The Price Whisperer" Sjofors. I think as businesses we can all agree that pricing is one of those things that can make or break your business. If you don't price yourself right, it could lead to all sorts of problems. Per is THE pricing expert and it was a real pleasure talking with him!
We start, of course, by diving into his story. He's helped build or grow multi-million dollar companies before doing what he does today helping businesses with their pricing strategy. Through it all, his CEO journey, he always...
2022-12-1249 min
Paul Green's MSP Marketing PodcastEpisode 160: The MSP with bad techsEpisode 160
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Why it’s time for your MSP to fire a tech
06:44 How to make tech news relevant to your clients and prospects
13:54 A pricing expert on how to accelerate your growth
27:02 A great book recommendation about transforming your leadership skills
Featured guest:
Thank you to Per Sjöfors, the Price Whisperer, for joining me to talk about...
2022-12-0628 min
The Business of Sales PodcastThe Business of Sales, Episode #155 -The Price Whisperer: Per SojfersPrice Points... too high? Too low? Don't even know where to start? Per Sjofors is here today to discuss the mistakes people make when pricing your products and services and what the right method is! He's also got a book, The Price Whisperer! #thebusinessofsalespodcast #thebusinessofsales #sales #marketing #salesbusiness #salescoaching #salescoach #salescoaching #businessgrowth #businessconsultant #consultant #simstrainingandconsulting #morrissims #insurance #financialservicesindustry #businesscoach #clientretention
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2022-12-0126 min
The Dadpreneur PodcastPricing is Key to Selling Your ProductToday on the podcast we talk with 'The Price Whisperer' Per Sjofors about the importance of pricing your product or service to ensure that you will be maximizing your company's profits.
2022-11-2937 min
Inside The FirmMonday Morning Coffee with Per The Price WhispererPer Sjofors. Schaufers. Per, “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.
2022-11-2527 min
The Tailoring Talk MagazineTT69 Tailoring The Right Pricing Strategy with Per Sjofors AKA The Price WhispererPer Sjofors is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He has run companies in Europe and the USA and conducted business in over 40 countries. At all those firms he conducted pricing experiments - some successful and some not so. 15 years ago he decided to develop a process that would make every pricing experiment a success. Famously known as The Price Whisperer, he has become THE thought-leader in everything related to transforming companies and driving unsurpassed business results by better pr...
2022-11-251h 01
Time to Thrive - Marketing Strategies For Small BusinessThe science of pricing and how to stop leaving money on the table! (Per Sjofors)In today’s episode, we will explore the science of pricing and how to stop leaving money on the table.Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows. Over 15 years ago, Per developed a process for conducting pricing experiments. While many business schools teach pricing in a separate or detached activity, Per believed that it needed to be i...
2022-11-2132 min
The Thoughtful Entrepreneur1379 - Having More Empathy with Per SjoforsIn this episode of The Thoughtful Entrepreneur, your host Josh Elledge talks with Per Sjofors, famed author of The Price Whisperer: A Holistic Approach to Pricing Power and CEO and Founder of Sjofors & Partners Inc. Sjofors shared his education, work experience, and expertise in creating the right pricing strategy for a specific niche, and found that many companies underpriced. Drawing on experiences and proven pricing strategies, he shared how the process he has developed over the years could answer questions about pricing. This includes what the market is willing to pay for a product or se...
2022-11-1520 min
Profit Answer Man: Scaling with Profit First & BeyondEp 137 The Price Whisperer, A Holistic Approach to Pricing Power with Per SjöforsThe biggest lever in your business is Pricing. A small change in price can result in a dramatic increase in profits. Listen in as our guest shares the math. Pricing is much more emotional than rational, and we don't want to race to the bottom and be the lowest-price competitor. Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when t...
2022-11-1539 min
Biz Help For YouHow to Gain Pricing Power with Per SjoforsSend us a textAre you unsure how to price your services? Are you afraid you are leaving money on the table? Join me as I discuss with Per Sjofors just how to maximize your pricing power by developing the right relationship between price and product, developing a holistic approach, and influencing your own sales at higher prices.Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supporter of the show: https://www.buzzsprout.com/1522381/support
2022-11-0825 min
Business of Tech: Daily 10-Minute IT Services InsightsPer "The Price Whisperer" Sjofors on pricing mistakes & the money left on the tablePer is a thought-leader in everything pricing strategy and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online. Do you want to get the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www...
2022-11-0827 min
The Maverick Paradox PodcastAvoiding the commodity death spiralIn today's episode Judith Germain speaks to Per Sjofors (known as The Price Whisperer) about how to avoid the commodity death spiral. They discuss how you can tell what price the market will bear, and the problems with price testing. They also talk about how business leaders can transform companies by making their pricing practice as the centrepiece of their business strategy. Per explains the difference that concentrating on the right 1% can make on your profits! You have to listen to find out what he means! Per Sjofors, aka The Price Whisperer, is a serial...
2022-11-0448 min
Grow A Small Business Podcast23+ years of experience in running a business, now providing predictive pricing strategies that increase revenue and growth, with over $2.5 million in revenue and 5 FTEs. (Per Sjofors)In this episode, I interview Per Sjofors the Founder, and CEO of Sjofors & Partners, Inc. based in Los Angeles, United States. Per has set up his business to provide predictive pricing strategies that increase revenue and growth. With over 23 years of experience in running a business, Per has decided to change his career and apply his knowledge in pricing by creating his own pricing consultant firm. Sjöfors & Partners, Inc. was established in 2007 and has been running for over 15 years with 5 FTEs. Per has said that growing a small business requires a passion for what y...
2022-10-2344 min
Xpansion Code RadioPricing with Per SjoforsAbout Per SjoforsPer, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.If you would like to know more about Per, “The Price Whisperer” check out the links belowhttps://sjofors.com/https://www.linkedin.com/in/persjofors/I am inviting you to check out my r...
2022-10-0632 min
The ContributorsHow to Raise prices without killing your customer base or hurting sales!In this episode my guest Per Sjofors, the Price Whisperer shares three common pricing mistakes to avoid and how to Raise prices without killing your customer base or hurting sales!
You can download Per's book “A Holistic Approach To Pricing Power” from his website https://sjofors.com/the-price-whisperer-book
About the channel.
On The Contributors Show, you can learn how to start and grow your business and how to make money.
Victor Gichun is the Creator and Host of The Contributors Channel, and a co-founder of Excess Logic, a leading Nationwide Reverse Logi...
2022-09-2730 min
Better Business, Better LifeThe Ultimate Pricing StrategyPer Sjöfors is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles. He used pricing as the lever to turn around several European and US companies in his 25 years of executive management experience. Per believes that what business schools teach about pricing is too abstract for executives to act on and has made it his life’s work to make pricing practical and actionable.Per has a unique appreciation for the importance of optimal pricing and brings with him his international experience of pricing practices from a global perspective. He has helped over 600 clients substantially increase sale...
2022-09-2237 min
EOS for a Better Business, Better LifeThe Ultimate Pricing StrategyPer Sjöfors is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles. He used pricing as the lever to turn around several European and US companies in his 25 years of executive management experience. Per believes that what business schools teach about pricing is too abstract for executives to act on and has made it his life’s work to make pricing practical and actionable.
Per has a unique appreciation for the importance of optimal pricing and brings with him his international experience of pricing practices from a global perspective. He has helped over 600 clients subs...
2022-09-2237 min
Hive With Us PodcastEp 230: Building Your Brand & Pricing Properly WIth Per "The Price Whisperer" Sjoforssjofors.com
www.nytfire.com
Text 📱 210-972-1842
2022-09-0943 min
KAJ Business & Money LIVEHow to price a product or service | Per "The Price Whisperer" SjoforsHow to right price their product or services is something that companies, consultants, and businesses always keep working on. Per "The Price Whisperer" Sjofors, Founder of Sjöfors & Partners and Thought Leader and Pricing Strategy Advisor, Forbes Business Council, shares with us his insights and learnings on how companies can use pricing to drive higher growth, sales volume, and profits. Watch here: https://youtu.be/qbLK_rbTIoo Listen on top podcast platforms here: https://pod.link/thekajstudio For instant updates on Lives and episodes follow/subscribe me here on this platform, on YouTube at https://bit.ly/3jm0q2N, or...
2022-09-0543 min
The KAJ Masterclass LIVEHow to price a product or service | Per "The Price Whisperer" SjoforsHow to right price their product or services is something that companies, consultants, and businesses always keep working on. Per "The Price Whisperer" Sjofors, Founder of Sjöfors & Partners and Thought Leader and Pricing Strategy Advisor, Forbes Business Council, shares with us his insights and learnings on how companies can use pricing to drive higher growth, sales volume, and profits.
Watch here: https://youtu.be/qbLK_rbTIoo
Listen on top podcast platforms here: https://pod.link/thekajstudio
For instant updates on Lives and episodes follow/subscribe me here on this platform, on YouTube at...
2022-09-0542 min
Agency SparkThe Most Common Pricing Mistakes & What To Do InsteadIn this episode of the Agency Spark Podcast, Sara talks with Per Sjofors on the most common pricing mistakes and what to do instead. Per Sjofors, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. Key topics: Common pricing mistakes and how to avoid them Where pricing power come...
2022-08-1713 min
Amazing Business RadioThe Price Whisperer Featuring Per SjöforsThe Relationship Between Value, Customer Experience, and PriceShep Hyken interviews Per Sjöfors, aka "The Price Whisperer," Co-founder of Sjöfors & Partners and author of The Price Whisperer - A Holist Approach to Pricing Power. He shares how companies can use pricing to drive higher growth, sales volume, and profits by providing a great customer experience.Top Takeaways: · There is a direct correlation between how much a company can charge a customer and the level of customer experience. · How you present your product or service, and your value messages driv...
2022-08-0227 min
The Business Power Hour with Deb KrierPer SjöforsPer Sjöforsis a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.Click here to purchase The Price Whisperer: A Holistic Approach to Pricing Power.
2022-06-061h 05
The Credibility Nation ShowIncreasing Your Revenue Through A Data-Driven Pricing Strategy with Per Sjofors (CNS 252)In this episode, Per Sjofors, the Founding Partner and CEO of Atenga, talks about increasing your sales at higher prices and finding desirable customer profiles through a data-driven pricing strategy. He is known as “The Price Whisperer” who is passionate about driving his clients’ sales and profits higher by better pricing. Per works with small to mid-sized company CEOs who have concerns about the effective pricing parameters. He brings years of experience in running companies and conducting pricing experiments to deliver data-driven market and pricing strategies. This process allows companies to find desirable customer profiles and increas...
2022-05-3106 min
The Business Ownership PodcastThe Best Ways To Increase Your Prices - Per Sjöforshttps://sjofors.com/pricing-strategy-serviceslinkedin.com/in/persjofors/
2022-05-3045 min
Succession StoriesThe Paradox of Pricing Power: Ask More, Earn More - Per SjöforsHow you set your pricing strategy affects your profitability, ability to break even, and your chance at success. Per Sjöfors is the author of The Price Whisperer and CEO of Sjöfors & Partners. Per has made it his life's work to make pricing practical and actionable, and has helped over 600 clients substantially increase sales and profits. He joins host Laurie Barkman to discuss his firm's methodology of buyer psychology, market research, and machine learning, and how this ties into pricing, affecting sales volume, customer segmentation, profitability, and company valuation. Listen in to learn more abo...
2022-05-1532 min
Marketing Speak®340. How to Raise Your Prices with Per SjoforsMany entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quo...
2022-04-2743 min
Mitchell Levy Presents AHA MomentsBarry Moltz, Sean Erwin & Per Sjofors on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Barry Moltz is an author, radio talk show host, and motivational speaker. He primarily helps small business owners get unstuck through his decades of entrepreneurial experience obtained from his own business ventures, including consulting for various other entrepreneurs. Barry is a member of the Entrepreneurship Hall of Fame; has appeared on many TV and radio programs, such as CNBC’s “The Big Idea with Donny Deutsch” and NPR’s “The Tavis Smiley Show”; and...
2022-02-1624 min
Turning Point: Founder Journeys from Grit to GloryPer Sjöfors at Sjöfors & PartnersDubbed ‘The Price Whisperer’, Per Sjöfors is truly an expert in pricing. After founding and selling his electronics business, Per found a deep interest in pricing tactics and created a system that looks at pricing in a holistic manner, rather than as an isolated endeavour. To date, Sjöfors & Partners has helped over 700 businesses rethink their pricing, delivering dramatically improved revenue and profit.You can find Per at sjofors.comDon't miss an episode! Subscribe, follow, and like "Turning Point" for actionable insights and lessons from those who have successfully navigated the complexities of buildi...
2021-08-3151 min
Thought Leader25. Per Sjöfors & The Price Whisperer: Predicting Sales Volumes and Revenues🎥 Per’s office has a movie set vibe, and he runs his tiny empire from it. 01:50🕵️♂️ He invented a very specific predictive analysis process that predicts sales volumes and revenues. 03:53🤖 AI software is becoming more accurate over time and the predictions of market share have been accurate within 2 to 3%. 05:58🖥️ Per’s software helped his client’s companies reposition during COVID, which hugely reduced their losses. 08:23😇 Looking at a company’s go-to-market strategy in a holistic way. 10:01💡 Translating benefits into features and functions. 12:36🌍 Per first became a CEO in a country where he did not speak the...
2021-08-2632 min
Manage Self, Lead Others: Emotional Intelligence and Leadership for Managers#48 The Price Whisperer on Pricing, Per SjoforsWhat mistakes do companies make when pricing their product or service? So many companies are leaving money on the table. A small price increase can generate a significant change in profitability.How can a company follow price optimization for competitive advantage and increased profitability? Mistake: Companies often incentivize their salespeople on revenue generated, rather than on profits. Mistake: Many companies fear the uproar of a price change and hold prices at the same level for too long, ignoring changes in costs, competitive envi...
2021-08-1133 min
The CrowdmakersC-033 - The "Price Whisperer": Per Sjöfors, Thought Leader on Product PricingEvery venue is undergoing some form of conversation about re-evaluating their pricing strategy in light of the world's reopening from COVID-19. What data should teams be looking at to properly price and package their inventory? Per Sjöfors is one of the world's leading experts on pricing and positioning products for maximum profitability, and in this fascinating session, he reveals the mechanics of price anchoring, bundling, and the Decision Landscape that must be factored into every pricing decision. He also offers a FREE downloadable guide at the end of the program to those interested in getting pricing RIGHT as w...
2021-06-2936 min
BrandsTalkHow AI gets brand’s pricing right! w/Per Sjöfors✨"Brands are enormously important because brands give buyers comfort in what they are buying“ 💫 — Per SjöforsPer Sjöfors is a product-price expert and scale entrepreneur. He is founder and CEO of Sjöfors & Partners. He conceptualized a process using AI software to identify sales and profit leaks that accurately predict companies’ sales volume at different prices. More than 700 companies used his method and his AI software to increase sales growth and top-line revenue.🎙 In this BrandsTalk episode Per Sjöfors gives insights into his daily business and tells different brand stories (HP, Samsung) with emphasis on
2021-05-1152 min
The Manufacturers NetworkThe Price is Right: How to Get the Most from Your Pricing Strategy With Per SjoforsConnect with Per Sjofors:Email: per@sjofors.com.Website: www.sjofors.comLisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturers Network podcast. I'm here today with Per Sjofors. Per is the founder of Sjofors Partners. Pricing has always been an interest area for Per. As a serial entrepreneur running companies in Europe and the U.S., he did pricing experiences. Now some of these experiences worked spectacularly well, and others not so much. As a result, Per founded his company out of his frustration that his business schools taught him that pr...
2021-03-2919 min