Shows
Response DriversHow Strategic Branding Helps Construction Firms Win Better Clients and Talent With Perryn OlsonPerryn Olson is a Principal at AltCMO, a firm providing fractional CMO services and marketing strategy tailored to construction and construction technology companies. With nearly two decades of experience in the industry, he specializes in aligning marketing with business development, recruiting, and company culture. Perryn holds certifications from SMPS and the Construction Marketing Association and is a recognized thought leader in construction marketing. He authored The Construction Executive’s Guide to Brand Marketing and frequently speaks at industry events. In this episode… Branding isn’t just about a logo or a slick website — it’s about making...2025-07-1542 min
Business SuperfansRevolutionizing Payments: Shaking Up the B2B Scene with Perryn HoltropEpisode 103 Revolutionizing Payments: Shaking Up the B2B Scene with Perryn Holtrop Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC Perryn Holtrop, the visionary CEO and founder of Pay Nation, is here to shake up the world of B2B payments. In our chat, we dive into how Pay Nation is not just about making transactions easier but also about transforming how businesses think about payments altogether. With a focus on sectors like manufacturing and e-commerce, Perryn shares insights on how his team is tackling real-world challenges, from cutting credit card fees to enhancing transaction security. H...2025-05-2735 min
Build Your SuccessMarketing Mastery in Construction with Perryn OlsonIn this episode of the Build Your Success podcast, hostBrian welcomes Perryn Olson, a fractional CMO with two decades of experience in construction marketing. Perryn shares his journey from a general marketing consultant to specializing in the construction industry. They discuss the importance of niching down, leveraging technology in construction, and effective ways to use LinkedIn for marketing and employee engagement. Perryn also sheds light on leadership principles, emphasizing teamwork and trust. The conversation wraps up with insights into SEO for construction companies and how even top contractors focus on optimizing their online presence. 2025-05-1329 min
Viewpoint AlabamaPerryn Carroll and John ClaytonPerryn Carroll, the executive director of the Jimmy Hale Mission talks about how they work to Provide second chances for the Homeless in Alabama. Then we are joined by John Clayton ASAC for the Birmingham District office of the DEA to talk about next weekend’s Drug take-back day.2025-04-1629 minViewpoint AlabamaPerryn Carrol and Leeshai LemishPerryn Carrol, the executive director of the Jimmy Hale Mission talks about how they work to Provide second chances for the Homeless in Alabama. Then we are joined by Leeshai Lemish with Shen Yun-China is trying to silence their message in America.2025-04-1429 min
Brewing Business with Brady: Tactical Business Strategies for Growing Mid-Size Companies in America’s Backbone Industries#25 Marketing Strategies That Actually Grow Construction BusinessesGot feedback or ideas for the show? Send us a text! (We read every message, but can only reply if you include contact info.)Are your marketing efforts actually bringing in new business, or are they just a time-consuming guessing game? In this episode, Mason Brady sits down with Perryn Olson, a fractional CMO and construction marketing expert, to break down what really works for contractors and construction firms.They discuss:✅ Why "just posting on social media" isn’t a marketing strategy ✅ How to identi...2025-03-2043 min
Verify In Field: The Millwork PodcastNavigating Marketing in the Construction Industry: Insights from Alt CMOText us your feedback on the podcast!In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for impactful marketing. Discover how Alt CMO's expertise helps companies in the construction sector navigate the complexities of modern marketing...2025-03-191h 05
Specified: Building Materials & Construction Growth PodcastUnderstanding Your Ideal Client (With Perryn Olson)Perryn Olson is a Fractional CMO for Hire at AltCMO. In this episode of Specified Growth Podcast, Perryn talks about how he found his way into the construction industry. He also discusses utilizing account-based marketing, the importance of understanding your ideal client when it comes to your marketing strategy, how we should be using AI, and more. Don’t miss this episode of Specified Growth Podcast! Please reach out if you have any feedback or questions. Enjoy! Twitter: @TatsuyaNakagawaInstagram: @tats_talksLinkedI...2025-02-0343 min
Leaders In PaymentsPerryn Holtrop, CEO & Founder at PayNation | Episode 369Get ready to uncover the hidden intricacies of the B2B payments world with Perryn Holtrop, the innovative mind behind PayNation. Known for transforming payment efficiency in the manufacturing, distribution, and wholesale sectors, Perryn reveals how his company sets itself apart by seamlessly integrating with accounting and ERP systems to cut down on double entries. This episode promises to enlighten listeners about PayNation’s client-centric approach, focusing on consultative solutions rather than price wars, and tackling the unique challenges faced by middle-market businesses in the US.Join Perryn and me on a reflective journey through his entrepreneurial pa...2025-01-2828 min
The SiteVisitEnhancing Construction Operations with Robots, Steven Uecke & Perryn Olson from SuperDroids RobotsSend us a textUnlock the secrets of cutting-edge robotics in construction as we catch up with Perryn and Steven, the masterminds behind the Groundhog robot. You'll discover how their field-testing journey over the past year has navigated both expected and unforeseen challenges, from live demonstrations to intricate shipping logistics. Learn how their robots transform construction sites by taking on roles that include progress monitoring and manual photo capturing, ensuring projects stay on track with unprecedented accuracy.Peek into the groundbreaking reality capture technology that’s reshaping how progress is documented on massive construction projects. Im...2024-07-0542 min