Shows
MINDSET, le podcast qui vous raconte ...Noémie Pétchy, apprendre à se tenir debout sur scène...et dans la vie ou le parcours intime d'une comédienne !Tu rêves de monter sur scène ? De vivre de ta passion ? Ou tu veux juste savoir ce qu’il faut pour tenir bon quand tout vacille ?Dans cet épisode, je reçois Noémie Pétchy, une comédienne qui a décidé de suivre son rêve… malgré tout.Au menu :• 🌪️ Doutes, galères et castings ratés• 💔 Sacrifices perso et moments de solitude• 🧠 Mental, persévérance et petites victoires• ✨ Et cette flamme qu’on garde même quand plus rien n’éclaireUn épisode plei...
2025-04-1343 min
Dragon Quest Slime TimeSlime Time Prime 105 - DQ’s Rarest Game with PetchyPendy and Jen welcome Petchy to the show. We ask him all about his involvement in the DQ community, including his YouTube channel, merchandise collection/quest, and his recent review of a DQ exclusive phone and unique game. Only 30,000 were ever made! Petchy’s YouTube channel: https://www.youtube.com/@Petchigoo/featured [1991] Symphonic Suite Dragon Quest IV - Full Laserdisc RipWarwick CastleFeel free to hang out with us at our respective FB groups:Dragon Questers andSlime TimeSlime Time t-shirt found here!For more about the Slime Tim...
2025-02-1044 min
Help Me UnlockEpisode 13 - How and When to Build Your Brand with Solveig Petch and Rachel AllenWhat sets a legacy brand apart from the rest? Great design and messaging? Or is there something deeper that makes it endure for decades and beyond?Brand strategist Solveig Petch and marketing expert Rachel Allen join us at the Help Me Unlock studios to reveal how to create brands with lasting impact through their unique Triple Diamond approach. With over 20 years of experience crafting brands that are “quietly rebellious,” Petchy joined forces with Rachel, a marketer who combines heart-led and data-driven insights. Together, they’re breaking traditional molds to build brands with real staying power.Fr...
2024-11-131h 13
The Thoughtful Entrepreneur1965 – Creating a Brand that Resonates with Triple Diamond's Rachel Allen and Solveig PetchThe Branding Blueprint: Transforming Values into Profitable BusinessesIn the latest episode of our podcast, Rachel Allen and Solveig Petch, co-founders of Triple Diamond, delve into the intricacies of branding and share their expertise on building legacy brands. Their discussion is a treasure trove of insights for businesses aiming to create a brand that not only stands out in a crowded market but also resonates deeply with their target audience. Here, we break down the key takeaways from their conversation, offering actionable advice and detailed explanations to guide you in your branding journey.Rachel and...
2024-07-1222 min
WB-40(278) Collaborating
This week we chat with Gavin Jones to talk through some of the challenges and opportunities when looking at collaborating and technology.
You can find out more about Gavin and his work at:
YouTube: https://www.youtube.com/c/MeeTime
Website: https://www.meetimeservices.com
LinkedIn: http://www.linkedin.com/in/gavin-jones-meetime
Episode Transcript… (any errors are the fault of the AIs)
Matt: Hello and welcome to episode 278 of WB40, the weekly podcast with me, Matt Ballantine, Chris Weston and Gavin Jones.
Welcome back. Uh...
2023-11-2146 min
The BrandsmithYou're invited to the Brand values, not bland values! roundtableThis episode is dedicated to telling you about something really cool I’m doing in October — a free event that's all about embracing the power of values in your business. So, grab your favourite bevvie, get comfy, and tune in to hear what this is all about.
Episode links:
The Brand values, not bland values! roundtableEli Trier
2023-09-2113 min
The BrandsmithCreating a positive + profitable community culture w/ Jennifer BattleMy friend Jennifer shares all her best tips for building thriving and engaged communities — you really don’t want to miss this!
In the world of online business, it seems like everyone has a community — whether it's paid or it's free — tied to their brand, which isn't really surprising at all, considering it's a pretty effective way of encouraging deeper relationships with the people you want to impact. But anyone who's ever tried knows that there's more to building a thriving and engaged community than simply setting up a free Facebook group and waiting for people t...
2023-09-0749 min
Pattern Shift#67 - Striking the Perfect Balance: Business and Personal Life in the Summer SeasonSend me a Text Message. Take Notes for Next SeasonHey there, it's your host Saskia, and I'm back with another episode of Pattern Shift. Today, I'm excited to share some valuable insights from fellow creative entrepreneurs about how they approach their businesses during the summer months. Summer is often seen as a time to relax and take a break, but how does that translate into the world of business? Let's dive in and hear what some of our guests have to say.FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.com...
2023-09-0151 minPattern Shift#67 - Striking the Perfect Balance: Business and Personal Life in the Summer SeasonSend me a Text Message. Take Notes for Next SeasonHey there, it's your host Saskia, and I'm back with another episode of Pattern Shift. Today, I'm excited to share some valuable insights from fellow creative entrepreneurs about how they approach their businesses during the summer months. Summer is often seen as a time to relax and take a break, but how does that translate into the world of business? Let's dive in and hear what some of our guests have to say.FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.com...
2023-09-0151 min
The BrandsmithCelebrate being a slow-motion success story w/ Laura RobinsonWelcome to another episode of Brand it! — where today I am joined by Laura Robinson of Worditude.
Laura is a marketing mentor for people who sell their expertise online as 1:1 services, courses, memberships and programmes. She has business, marketing and copywriting qualifications up the wazoo, and she especially loves to apply her 20+ years of experience working with people who want a comfy business — one that brings in the money they want and need, in a way that comfortably fits with whatever Life Stuff they've got going on.
Having spent years berating herself for maki...
2023-06-1553 min
The BrandsmithMy Authority Magazine interview!I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and beloved brand. (Also: can we take a moment to acknowledge that for all of about ten minutes I got to share screen real-estate with Seth Godin?!)
So in case you missed it, or you prefer to listen rather than read, I’ve recorded it and turned it into this podcast episode!
I’m not gonna lie, this is going to feel a bit weird, because I’ll be pretendi...
2023-06-0130 min
The BrandsmithDon't be intimidated by Linkedin w/ Petra FisherA bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second interview. In fact, I think it’s only happened once before!
But when my friend Petra Fisher messaged me to say basically:
“Hey, I had a ball when I was a guest last time — my focus has shifted a bit now and I talk even more about values and purpose, would you have me back for a second round as YOU seem to be going more and more in that direction as well?”
2023-05-1142 min
The BrandsmithBranding vs. design vs. marketing — a quick guide—Oh, you’re so creative, can you just whip up this [pretty design] for me?
—If you can just play around with some sketches, it probably won’t take you long!
—You work in marketing, right?
—I need someone to draw this for me, and I know you’re into artsy stuff so…
The other day, as I was chatting with a potential client, it dawned on me that; to someone who isn’t in my line of business; branding, design, and marketing, even art — anything labelled “creative industry” really — might all seem like one big, sli...
2023-04-2714 min
The BrandsmithNiching from within w/ Rachael Cumberland-DoddFor this episode, I am joined by Rachael Cumberland-Dodd, an ex-corporate marketer turned niche-whisperer. She loves helping do-good business owners get to the heart of what they do, why they do it, and for whom, so they can market their mission with more ease, and less urgh!
Today, I’ve invited Rachael to share a conversation with me on a topic that sits right in the intersection of brand strategy and business strategy, and one that many people have strong opinions about how it “should” be done: defining your niche.
You know me, I don’...
2023-04-1341 min
The BrandsmithHuman is the only move left w/ Rachel AllenIn this episode, I have the pleasure of introducing you to Rachel Allen.
Rachel is the owner of Bolt from the Blue Copywriting, where she and her team make words make money.
She loves mixing the neuroscience of communication with the art of great writing to create the words and strategies that make it possible for businesses to take the cap off their income, impact, and influence. Ultimately, all her work is in service of one simple mission: to write the words that bring great ideas into reality.
A little while back, Rachel w...
2023-03-1646 min
The BrandsmithReal is rare: let's reclaim authenticityAuthenticity. It’s unfortunately become a bit of a buzzword in the branding world, and that is a pet peeve of mine!
Because so many companies have been misusing authenticity as a marketing gimmick to appeal to people’s yearning for something genuine, trustworthy, sincere products and experiences, “authentic” no longer carries the same meaning as it used to.
So now, when a brand claims to be authentic, instead of leading to increased levels of trust — it often leads to scepticism and cynicism. That’s because we, as consumers, increasingly recognise that many brands use au...
2023-03-0219 min
The BrandsmithAre you building a shallow brand?In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks back, and I want to challenge you to ask yourself: are you falling into the trap of building a shallow brand?
I want to make it clear: I’m not implying that you, as a person, are shallow! Firstly: I don’t think you’d be listening to this podcast if you were, tbh. I would have scared you off a loooong time ago!
And secondly: even if you were, you wouldn...
2023-02-0918 min
The BrandsmithThe importance of a human approach to branding in 2023 and beyondWith all the recent talk about artificial intelligence I thought it would be fun to “invite” ChatGPT to be my guest for a podcast episode about the importance of a human approach to branding in 2023 and beyond. I hope you appreciate the irony of the topic as much as I do 😆
Anyways: I asked ChatGPT to script an episode, and dropped a few questions into the mix along the way, and here’s the resulting “conversation” between AI and I.
2023-01-2613 min
The BrandsmithStrategy first: why foundations matter w/ Kelsey Gilbert-KreilingIt should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A little while back I connected with today’s guest, and as we chatted it soon became apparent that the “strategy first” approach is something we share, and that we both implement in our respective professions. Today, you’ll hear us chat about how strategy and branding come before a website — and how most people think of the website as a thing that leads those, but it's truly just one piece of implementation.
I’m thrilled to be welcom...
2022-12-2255 min
The BrandsmithOMG! It's a rebrand!OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn things in the whole world is working on your own brand! And yet, that is exactly what I've been doing for the past few months.
I'm 42 today, and this is my gift to myself: a bolder, braver, and more edgy iteration of my brand. I'll be rolling it out across all my platforms and collateral over the coming month or so, starting with my evergreen Instagram grid, the most important parts of my website and...
2022-11-2411 min
The BrandsmithThe Brand values, not bland values experience w/ Stephanie Graham“I have done many values exercises but found absolute clarity in embracing your challenge.”
That was the response from Stephanie Graham, after taking part in my Brand values, not bland values! challenge. In this episode, we get to hear how Stephanie worked through the mini course, and the difference it made in how she approaches her brand values.
Stephanie is an artist, photographer, and filmmaker who creates artwork about relationships, pop culture, and being black. She exhibits this work in art galleries and museums and works on commissions through editorial and advertising companies. Her z...
2022-11-1050 min
The BrandsmithStand out by being yourself w/ Maddie PeschongDo I have a treat of a conversation for you today? Yes, yes I do! In this episode, I have the pleasure of speaking with Maddie Peschong — a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves.
If you’ve been listening to this podcast, or following me on social for more than about three seconds, you know that this is something I feel strongly about too!
Through coaching, digital products, and personal branding photos, Maddie helps women discover their magic so they...
2022-10-2746 min
Take It Personally#69: Having a Purpose Driven Brand with Solveig PetchSolveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients. Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her: Petchy’s start in brand strategy and finding your right path What conversations Petchy sees around branding (she’s based in Norway!) Being in the driver’s seat of your brand What having a pers...
2022-10-2035 min
The BrandsmithThe building blocks of trustWhat makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so… subjective and intangible. Yet, trust is one of the key ingredients in building a successful brand. If people don’t trust you, they won’t buy from you. But how do you build that trust?
Last week I learned something that I wanted to share with you. I attended a business related conference, and one of the keynote speakers was Anita Krohn Traaseth, who is a brilliant and very well renowned Norwegian business executive, speaker, and author...
2022-10-1308 min
The Humane Marketing Show. A podcast for a generation of marketers who care.Branding vs. Marketing Today's conversation fits under the P of Product of the 7Ps of Humane Marketing. Today I'm speaking to an online bestie based in Norway. Solveig Petch [she/her] who goes by Petchy is a brand strategist and designer for values-driven business owners who want to build brands their way; without compromising their integrity or resorting to predatory business tactics. She believes that building an impactful and profitable brand can be done without screwing people over or working yourself into a pulp. From her home office in rural Norway, Petchy...
2022-09-3047 min
The BrandsmithPosition yourself as a pioneer — even as an introvert w/ Suzi GrayTune in as I chat with Suzi Gray, an online business mentor who likes her humour served dry. You can already tell this is going to be a good one, right?
Suzi works with quietly ambitious coaches, consultants and creatives who want to position themselves as pioneers in their industry and radically redefine success for themselves. She's also a new mum, former lawyer, and she lives on a little marina in the UK. (I mean, come on, how fantastic does that sound?! I'm a little bit jealous here.)
Anyways, Suzi considers luxurious simplicity...
2022-09-2952 min
The BrandsmithYou can't rush qualityYou can’t rush quality.
In this episode, I talk about the current obsession with instant gratification, and why it’s not a great approach to take when building a brand.
I see it all the time, across all industries: people are chasing after results, and they want them NOW. “I need a full rebrand, and a full visual identity system, and some branded templates — and I need it ready to go in three weeks!”
When did we get so impatient?!
It’s a bit of a rant, this. B...
2022-09-1516 min
The BrandsmithBrand it! spotlight with Lynn DutrowI'm kicking autumn off with a special client spotlight episode to highlight my Brand it! Group programme.
For those of you who are new around here, Brand it! is an intimate group experience where I help you go from confusion to brand clarity → in just 12 weeks, as you discover and define your brand’s unique purpose and personality, find the confidence to own your sh*t, tap into your uniqueness to spark meaningful connections — and attract more of those omg, yes! 🤩 clients.
At the time this episode airs I’m in the middle of enrolling students fo...
2022-08-1834 min
Building Balance067: 6 tips to spend your work time productively (community episode)This week I’ve got something special for you – I’ve asked a few fellow business owners to come on the podcast to share a tip that helps them spend their work time more productively, so that you can pick up what sounds good to you and save yourself some time.
You'll hear from...
KINSEY STRIBE, social media marketing expert and host of the Feel Good Social podcast****
Website: Whttps://feelgoodsocial.com/
Freebies: https://feelgoodsocial.com/freebies
STACIE MITCHELL, coach and host of the Something Even Better podcast
Webs...
2022-08-0823 min
The BrandsmithEmail Mastery - relationship-building emails that power your business growth w/ Eman IsmailIn this episode, we’re going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand!
Eman Ismail is the person to call when you want to make money from your emails.
As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.
She’s worked with powerhou...
2022-06-2344 min
The BrandsmithBTS: Going back to custom proposalsToday’s episode is brought to you by throat lozenges and cough mixture, and you can probably hear why! I’ve come down with a nasty cold, so to spare my voice this episode will be short and sweet.
It’s another behind the scenes episode today, where I’ll be talking about why I went back to custom proposals, when “everyone” says you need to productise and package up your service offerings in order to be successful.
Links:
ShownotesGet on the waitlist for round two of the Brand it! group program...
2022-06-0912 min
Building Balance061: Saying NO simplifies your business and brand (with Petchy)Have you thought about how saying NO could benefit your business, and through that, you? I asked Petchy come walk us through that in this week's episode.
What we talked about:
- how saying NO more benefits your business and brand
- what kinds of things you could say NO to
- 3 tips that make it easier to say NO without feeling crappy about it
Solveig Petch [aka Petchy] is a brand strategist and identity designer who helps purpose-driven business owners build brands their own way; without compromising their...
2022-06-0641 min
House Entertainment UK©Sessions: DJ Petchy w/ Interview - June 2022House ENT Sessions - DJ Petchy - June 2022
Launching 'House ENT Session' a 4K visual experience with your favourite DJ showcasing their skills mixed with an interview on their background, current activity and future plans.
Best experienced on Youtube with 4K selected, but the 'session' is available on Soundcloud for listening pleasure.
2022-06-021h 02
The Brandsmith3 ways to support your productivity – without the hustle w/ Jenna HellbergI dunno about you, but I’ve been feeling overwhelmed lately. Take the daily grind of juggling running a business with family commitments, add all the expectations to show up everywhere, be on every platform, say yes to everything… top it with the stress that builds up during a couple of years of global pandemic, and add in a war, political polarisation, looming climate changes. It’s a lot. With everything going on in the world right now, do we really need to add to the stress by placing unrealistic expectations on ourselves as business owners? Is there a way...
2022-05-2636 min
The BrandsmithBehind the scenes: pickles & panicWelcome to another behind-the-scenes episode, where I share a glimpse behind the curtain of my own business. I’m firmly on team #keepingitreal, and I’m sick of only hearing the success stories, and nothing about the hiccups, and that’s why I want to share about some of the less glamourous things that happen in a business.
In this episode I pull back the curtain on a recent setback and how I’m using it to drive change in my own business.
If you’re on my email list, you will probably recognise...
2022-05-1216 min
The BrandsmithCreating high-yield media for your business w/ Christine BairdIn this episode I’m joined by Christine Baird – a media producer who teaches small business owners how to use podcasting and YouTube to attract their dream customers.
After six years in corporate sales, Christine did a career 180 and has been working in podcasting, event production, and influencer branding since 2014. She worked on Lewis Howes’ brand, The School of Greatness, for four years, where she got to grow his top-ranked podcast from less than 1 million downloads to over 80 million.
In 2019 she pivoted to supporting more brands launch and grow their shows and impact. She is the own...
2022-04-2856 min
The BrandsmithBehind the scenes: testing, tweaking – and figuring sh*t outWelcome to the first in a behind-the-scenes series I cooked up whilst laying on my sofa feeling a bit blah because I woke up to snow and my period. You can already tell I’m going to be such an effin’ ray of sunshine today, right?
Today I want to talk about my word of the year for 2022, and how that’s affected my plans and my offer suite. I want to give you a glimpse into the brain of a small business owner trying to figure out what the heck she wants and how to make that h...
2022-03-3122 min
Smash Your Own Ceiling034 - The mindset of a new entrepreneur with Solveig PetchyHey, welcome to a brand new episode of The Smash Your Own Ceiling Podcast.
Today I'm super excited to welcome a brand new guest to the show - Solveig Petch (aka Petchy) where we talk all about the mindset of a brand new entrepreneur.
- The transition from being employed to being a business owner
- Creating your own rules of being your own rules
- Getting used to being your own boss
- The struggle and benefit of niching down (and how to do it and breaking the rule...
2022-03-3029 min
Pattern Shift#31 - Petchy on Branding for Value Based Small BusinessesSend me a Text Message. Join our community here! In this episode, you’ll hear from Solveig Petch aka Petchy a brand strategist and identity designer. Amongst other things we cover that money isn't dirty, that female (identifying) business owners tent to want to work from a caring position sometimes forgetting the selling and money bits. We talk about stealing original ideas and having a generous outlook on things. Making money as a purpose driven brand and sustaining our own lives and having some money left to do good in t...
2022-03-2546 minPattern Shift#31 - Petchy on Branding for Value Based Small BusinessesSend me a Text Message. Join our community here! In this episode, you’ll hear from Solveig Petch aka Petchy a brand strategist and identity designer. Amongst other things we cover that money isn't dirty, that female (identifying) business owners tent to want to work from a caring position sometimes forgetting the selling and money bits. We talk about stealing original ideas and having a generous outlook on things. Making money as a purpose driven brand and sustaining our own lives and having some money left to do good in t...
2022-03-2546 min
The BrandsmithThe power of putting yourself out there w/ Eleanor MayrhoferToday’s episode is a juicy one, for sure! Especially if you, like me, feel a bit vulnerable about putting yourself out there. You know the feeling, you want to be seen and recognised and known for your expertise – but the thought of being visible is scary as heck, because with increased visibility comes the very real possibility of people not liking you. And we all want to be liked, yes?
My guest today is someone who has truly mastered the art of putting herself out there: Eleanor Mayrhofer is a Californian transplant, who's lived in Munich, Germa...
2022-03-1748 min
The BrandsmithStand out in your sales copy through deeper connections w/ Maya ŠarićNOTE: This episode was recorded before the horrific events we see unfold in Ukraine right now, with the ongoing Russian invasion, and all the fear, suffering and loss of lives that war inevitably brings. I feel helpless, sad, scared and angry. I want to make it clear that I stand with the brave people of Ukraine – and I also stand with the thousands of Russians who take to the streets, putting themselves in danger to protest the war and oppose Putin's regime. I’d like to invite you to join me in one minute of silence. During that minute, take...
2022-03-0347 min
The BrandsmithEmbrace the word NO to build a brand on your termsA few weeks ago I did a post on Instagram, where I dropped a bit of a truth bomb [aka, "what I wish someone had told me when I started my biz"] – and it was about how if you want to build a brand on your terms, you have to get comfortable with the word NO.
Nope. Nah. No thanks. Not today. Hell no. No.
When I polled my insta peeps about whether to do a podcast episode on this topic, I had a 100% ‘yes please!’ rate, which tells me that this is somethi...
2022-02-1716 min
The BrandsmithUsing a simple website to convert high-ticket clients w/ Samantha MabeRaise your hand if you’ve ever put off sharing about your thing, whether it’s your regular services or a new offering you’ve created, because it feels like your website isn’t quiiiite complete yet. If you can regognise yourself in the above, you’re going to love this episode!
Samantha Mabe, creative director and designer of Lemon and the Sea, helps service providers and coaches stop cringing every time a dream client asks for their website. She loves designing custom sites that empower business owners to raise their prices and feel confident that their online hom...
2022-02-0338 min
The Brandsmith2021 year in review + plans for 2022Happy not-so-new-anymore year!
Yes, I know I’m a bit late with my year in review episode, but I couldn’t keep you waiting any longer for that brilliant conversation I shared with Eli Trier in my last episode. Besides, the usual excitement over the blank slate and new possibilities a new year brings… just hasn’t been there for me this time round.
This episode is a bit different. It has less of a branding and more of a general business and personal focus. I’m going to be sharing the good stuff from 2021, the not so...
2022-01-2021 min
The BrandsmithWhat is it about community? w/ Eli TrierOur topic today is community – and as someone who has quite literally built, and is still building, a business through authentic relationships with other humans, I’ve experienced first hand how important community is from a branding perspective. And that’s why I want to introduce you to the amazing human who is my guest today.
Eli Trier lives in the wonderful city of Copenhagen, Denmark and is a community builder for Quiet Revolutionaries. She helps introverts with big dreams to get connected and build thriving, engaged communities around their businesses, so that they can make a massiv...
2022-01-0648 min
The BrandsmithBusiness as a relationship w/ Chantelle AndercastleToday I’m joined by Chantelle Andercastle, a service based business strategist, web designer and creator of the Aligned Action approach. Since 2018, she has taught entrepreneurs how to get past where they’re stuck or where they’ve settled and help them grow into confident business owners who make conscious decisions and take meaningful action so they can generate true connection – and cash because hello, we’re all business owners here, right? – all while making their vision a reality.
In this conversation that you are about to hear Chantelle and I dive into a topic that I found...
2021-12-1653 min
The BrandsmithIntroducing: v2.0 of the Brand it! frameworkIt’s been a while since my last solo episode, but this week I wanted to tell you about something I am really proud of, something that has been in the works for quite some time, and a couple of weeks back it was finally ready: v2.0 of my Brand it! Framework.
Previously, you could buy a workbook that took you through my framework, but that is changing. I’ve completely revamped the workbook, it’s now twice the volume (but still no fluff!)– but I’m not going to be selling my workbook separately anymore, it’ll be reserv...
2021-12-0228 min
The BrandsmithRebranding – the humane way! w/ Sarah SantacroceIf you’re a business owner who wants to build your brand on your terms, and you’ve had enough of hustle culture and sleazy marketing (and since you’re listening to this podcast I have a hunch that’s the case) I think you’re really going to like the conversation you’re about to hear.
Today’s guest is Sarah Santacroce, who describes herself as a “Hippie turned Business Coach”. Not only is Sarah the author of two books and the host of the Humane Marketing podcast – she also works with heart-centered entrepreneurs to question their as...
2021-11-1850 min
The Brandsmith7 questions your home page needs to answer w/ Cassie Patontoday’s guest is Cassie Paton – a copywriter who creates potent stories for gutsy entrepreneurs.
She’s the founder of Mettle & Tonic, where she helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love.
Using strategy and empathy, she takes a values-first approach to help you unlock the language that makes your dream clients a little bit obsessed with you.
In this episode, Cassie will be sharing with us the seve...
2021-11-0444 min
The BrandsmithSelling without selling your soul w/ Erika TebbensI am soooo excited about this episode you’re about to hear! I know I say this every time, but this is an episode I’ve been looking forward to – maybe even a little bit more than usual. Can I even say that without offending any of my other guests? Ah well, I just did.
Because today, my dear listeners, today I have the pleasure of introducing you to someone whose work has inspired and directly impacted me and my business; first as I consumed pretty much every free resource she has ever created (I’m still eagerly...
2021-10-2156 min
The BrandsmithExperiences you provide are part of your brand w/ Jana KrizanovaMy guest today is Jana Krizanova; a Customer Journey Strategist. She predominantly works with coaches, consultants and mentors, helping them to clean up their customer journeys to ensure a world-class experience for their group programme participants, so they get transformed from one-time customers into repeat clients and brand ambassadors.
I’m so excited for this conversation, as the customer experience is an often overlooked, but oh so important part of branding. How your clients and customers feel before, during and after interacting with your brand – whether it’s when they buy one of your products or their user exp...
2021-10-0738 min
The Sell it, Sister! Podcast[RS Spotlight] Why Brand Strategy is Essential w/ Solveig PetchBranding can feel VERY confusing. Not only do people usually assume it's about having the right colors and fonts, but it can be a bit perplexing as to what it actually does for you. The reality is that the brand identity portion (the visual assets) are really just the last part of the process. Getting clear on your brand strategy and values makes it so much easier to market to the right people, who'll not only be poised to pay you, but will be a dream to work with. That's why in this Rebellious Success Spotlight interview I brought...
2021-10-0636 min
The BrandsmithNurture authentic connections for a stronger brandIn today’s episode, by popular request over on Instagram, I’m diving further into a topic I emailed my list about earlier: connections and relations, and how they can help you grow your brand.
If I had to pick the one thing that has made the biggest impact on my business and brand over these past 5+ years… it's connections, and the longer term relations that stem from those connections. Hands down!
I'm not talking about the aimless mingling with random people at a business conference in the hopes of getting a sale out of...
2021-09-2315 min
The BrandsmithBuilding an unshiny brand w/ Jo CaseyFor this episode, I’m absolutely delighted to welcome Jo Casey to the show. Jo describes herself as an unshiny business coach, and she helps artisanal business owners (including coaches, makers, and healers) increase revenue without compromising their values or sacrificing their wellbeing. She’s the host of the Unshiny Podcast and creator of The Supernova Collective – a transformational 9 month coaching and mentoring program. In her own words: she’s the coach that you come to when you’ve grown tired of the bro marketers and their obsessions with how big their funnels are and how early they get up every m...
2021-09-0945 min
The Brandsmith[Summer Shorts] Three branding tips for the first six months of your businessTime for the third and final episode in my Summer Shorts mini series, and this one is for the new business owners out there, or even if you are just in the early planning stages of “possibly, maybe starting a business”. Today I’m tackling the runner-up question from the vote over on Instagram: Branding advice for the first 6 months of your business.
There is one piece of advice that I give new business owners all the time, so my first and main tip is: don’t worry too much about the logo. At least not just yet. And...
2021-08-2612 min
The Brandsmith[Summer Shorts] What to do when people come to you for services you don't offerWelcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun – and in all honesty: so I can spend my summer break chillin’ rather than recording podcast episodes in random locations.
So: grab your chilled beverage of choice, whip out the sunglasses – and let’s get our shorts on!
In the second episode of the Summer Shorts series, I give you some tips on what to do when people come to you for services you don't offer.
2021-08-1210 min
The Brandsmith[Summer Shorts] Five questions to ask yourself to instantly improve your brand strategyWelcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun – and in all honesty: so I can spend my summer break chillin’ rather than recording podcast episodes in random locations.
So: grab your chilled beverage of choice, whip out the sunglasses – and let’s get our shorts on!
In this first Summer Shorts episode, I give you five questions to ask yourself to instantly improve your brand strategy. Enjoy!
Shownotes: https://petchy.co/shownot
2021-07-2909 min
The BrandsmithFind a delicious signature angle to your industry w/ Mariana PeñaI have a super inspirational guest on for you today: Mariana Peña is an instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level.
In the conversation you’re about to hear, Mariana shares not only her expertise, but also how she’s using her own lived experiences and her own background to create a brand and a business that not only serves her and her clien...
2021-07-1535 min
The BrandsmithWhen the unexpected happens - is your brand strong enough to support you? w/ Hollie ElliottHollie Elliott is a brand strategist and designer for 6 & 7 figure female entrepreneurs with 14 years industry experience. When she’s not working she’s spending time with her family and friends, walking her dog Lionel or baking cupcakes.
Hollie joins me today for a conversation I think is incredibly important: is your brand strong enough to support you when something unexpected happens? Life has a funny way of throwing us a curveball when we least expect it. At the time of recording this episode, we’re still not out of the Covid pandemic and times are still uncertain. A lot o...
2021-07-0141 min
The BrandsmithHow brand values can drive business growth w/ Samantha SummerfieldThis week on Brand it! With Petchy, I’m joined by fellow brand strategist Samantha Summerfield, who describes herself as an idea generator, communicator and motivator. An ex-corporate girl turned entrepreneur, Samantha is now on a mission to help successful, female, service-based entrepreneurs who want to attract their ideal clients and level up their business by creating an aligned and kick-ass brand.
In this episode we take a look at how brand values are more than just words on a piece of paper, and how they can (and should!) be a driver for business growth.
Sh...
2021-06-1739 min
The BrandsmithHow to build a great brand as a consultant or coach w/ Aditi Jajal-NeweyTune in as I'm joined by Aditi Jajal-Newey – a Brand Efficiency Strategist who works with successful, busy and overwhelmed coaches, consultants and service-business entrepreneurs who need to optimize their brand and draw in more clients.
She uses a bold, unconventional approach to create a powerful brand core and a minimal yet effective marketing engine around that core.
Drawing from over 10 years of marketing and branding experience with businesses of all sizes, she has learned what a brand needs to do and just as much, what it does not need to do to create impact and re...
2021-06-0355 min
The BrandsmithWhat does it mean to be a purpose driven brand?I’ve had some questions lately, and some really good conversations with clients and fellow business owners, about what it means to be a purpose driven brand. So I wanted to chat about this a bit in today’s episode, and give you some tips on how to get started.
I also give you a real life and very relatable example of a brand that is brilliant at leading with their purpose.
Shownotes
CleanCup
Accenture Strategy’s 2018 survey
Book a Brand it! VIP Intensive
2021-05-2023 min
The BrandsmithHow often should you refresh your brand?In this episode, I respond to a question that was asked over on one of my Instagram posts.
"About how often do you find is an average time between upleveling a brand? Or is it less about time and more about something else?"
I want to point out before we start that in this episode we’re not talking about a full-on, all the bells and whistles rebrand, but rather about making smaller adjustments to ensure your brand feels up-to-date and relevant. So, for the purposes of this episode, we’ll say you want to chang...
2021-05-0618 min
The BrandsmithWhy one logo simply isn't enough!I talk a lot about brand strategy on this show, and the elements of branding that you can’t see – today I thought I’d talk about something that’s a little more tangible: logos.
***Before we dive into this episode, I have a public service announcement! If you’re a regular listener, you probably know that I’ve been doing weekly episodes up until now – this is going to change. As fun and rewarding as this podcasting journey is, I have realised that putting out an episode a week isn’t sustainable for where I am at with my...
2021-04-2224 min
The BrandsmithHow to "de-bro" your sales copy w/ Elli RunklesIn this episode I'm joined by Elli Runkles, for a conversation that might just shift the way you think about and approach writing sales pages.
Elli Runkles is a sales copywriter and messaging strategist who works with values-driven entrepreneurs to turn their big ideas into empathy-filled, money-making sales copy. She’s helped hundreds of online business owners, coaches, and creative entrepreneurs dig into their message, deeply understand their ideal clients, and write sales copy that both sells and sounds like them.
In this episode, Elli shares her tips on how to "de-bro" your sales copy, to...
2021-04-1544 min
The BrandsmithGeneric brand values vs. REAL brand valuesToday, I want to chat about brand values. Ok, so it’s probably not the first time you’ve heard me talk about brand values, and it won’t be the last. But today, I specifically want to talk about a trap I see so many brands and businesses fall into: the perceived safety of bland before brand. Safing it with generic values that could belong to pretty much any other brand out there.
When you try to make your brand stand for everything and the kitchen sink, it ends up standing for nothing. And when you try to...
2021-04-0818 min
The Brandsmith6 month podcast anniversary = a last-minute Q&AI had actually planned to take a break this week, because I’ve got the entire week off and I am behind on my podcast batching. I was doing so great there for a while, with episodes lined up for several weeks, and then… life happened! So yeah, I wasn’t going to publish an episode this week.
And then I realised: holy shit! This week is my 6 month podcast anniversary, I can't not post an episode! Cue wild panic.
So I reached out to my people over on Instagram, because I thought it wou...
2021-04-0116 min
The BrandsmithDoing less, but better w/ Tracy StangerHow would you feel if someone said it's ok, good even, to pick just one marketing platform for your brand? Relief? Hesitation? Disbelief? All the above?
In this episode, I am joined by Tracy Stanger – an anti-hustle business coach for women building world-changing businesses while parenting. She believes you don’t have to “do it all” and that you will actually get better results (and less stress) when you do less, but do it better. Tracy teaches her clients how to trim their to-do list to just the most impactful tasks for them – and make i...
2021-03-2532 min
Business Magic with Maggie Giele#54: The Intuitive LauncherAre you an Intuitive Launcher? (If you're not sure, go to www.maggiegiele.com/quiz to find out your launch personality!) So how does your intuition play with strategy and tactics? What IS your intuition and how do you combine your gut feeling with learning what can work? Joining me for this conversation are life coach Jane W. Wang, intuitive coach Susan de Vriend, and brand strategist Solveig Petch aka Petchy.
2021-03-1928 min
The BrandsmithHow to find the perfect name for your brandIn this episode I’m talking about choosing a name for your brand, and I’ll share with you my method that I have used to guide clients through naming processes.
A great name is an important part of a kick-ass brand!
If you have kids, you know that choosing a name can be... well, let's just say a bit tricky. After all, a name is supposed to last a lifetime, so the last thing you want is to f*** it up. And that name that you’re so in love with? Hah. Most likely, someon...
2021-03-1819 min
Your Entrepreneur ResourcesHow to create a strategic brand before even thinking about the brand visuals with Solveig Petch👉 Don’t forget to grab your Free Entrepreneur Resource Library, with no-tech-confusion resource library, 40+ ebooks, checklists, cheatsheets, mini-course and a lot more!🤩 This interview with Solveig Petch, let's take a look at how to create a strategic brand before even thinking about the brand visuals with.Find the shownotes here!📣 📣 📣Tune in live every week here inside the Facebook group to get expert tips and your questions answered!Monday 5:00pm ESTThursday 4:0...
2021-03-1132 min
The BrandsmithA rant about unethical sales practicesThis episode is a short one, some might call it more of a rant actually. But I have something I want to get off my chest.
You see, I’m in the middle of a launch right now, and something’s come up that I would really like to talk about a little bit. So since I'm launching something, naturally I have a sales page, and I’m promoting it on social media, sending out emails to my list… you know, all the usual launch stuff. But with my spin on things, because a full-on launch is just… to...
2021-03-1115 min
The BrandsmithHow to build an outstanding brand without being sketchy or sleazy w/ Maggie PattersonMaggie Patterson is the founder of Scoop Studios, a boutique content marketing agency, and the creator of Small Business Boss. With a 20+ year career in client services, and 15 years of being a business owner, Maggie brings a unique perspective to service-based business owners. She serves freelancers, creatives and agency owners through her mentorship, mastermind, and podcast, The BS-Free Service Business show.
I am really really excited to welcome Maggie to the show. I’ve been following her for a while, and she has a refreshing take on the online business world that really resonates with me and the...
2021-03-0443 min
The BrandsmithBranding without showing your face w/ Venese LauIn this episode, I'm joined by Venese Lau for a conversation about how you can create a brand without necessarily showing your face. (I can almost hear all the introverted and shy people perking their ears already!)
This concept of creating a brand personality that isn’t actually based on a real person is something we are fairly used to with the larger brands out there, but what if you’re a solo business owner? Can it still be done? This is going to be an interesting conversation indeed.
Venese runs an events and marketing compa...
2021-02-2542 min
The Brandsmith4 signs your branding isnt quite right – and how to fix itIn this episode I want to talk to you about brand alignment. Or in other words: signs that your branding isn’t “quite right”.
Recently I’ve had several conversations with business owners who don’t feel quite “at home” in their brands. When I’ve described some of the symptoms of an unaligned brand, they’ve responded with “Oh, that is so me! I totally do that!” – so today I thought we’d take a look at some of those symptoms, what they can lead to, and how you can fix them. You’ll not be surprised to hear it’s going...
2021-02-1817 min
The BrandsmithAdd some hygge to your brand! w/ Malene FuglsigFor this episode, I am so pleased to welcome back Malene Fuglsig – and this time round, she’s here to teach us all how to incorporate some hygge into our brands! And I mean… who doesn’t need a bit of hygge right now, as we come up to almost a year of this Covid crap?!
You see, Malene is not just a Pinterest expert – she is also a hygge ambassador! Yep, that’s right. But if you thought hygge was just about woolly socks, hot chocolate and candlelight, you’d better think again. Malene teaches business owners how to...
2021-02-1138 min
The BrandsmithYou're not perfect - and your brand doesn't have to be either w/ Audrey HolstIn this episode I share a conversation with Audrey Holst, about perfectionism and how it can impact your brand.
Audrey Holst helps people reform their perfectionism so they can reclaim their agency and put their full energy into what really matters. Her work uses a combination of mindfulness and neuroscience tools, and through her Fortitude & Flow® Process, Audrey guides individuals and groups through a holistic experience to shift the way they approach themselves and the things that matter to them – for good.
Trigger warning: In this episode we talk about bullying and the lon...
2021-02-0448 min
The BrandsmithBrand Audits – how does your brand score?You may have heard the term brand audit and thought it sounds like a complex process and something only the big brands do. Well… Yes and no. The big brands do, of course, and their processes might be complex, but:
They most likely have an internal team or they hire a team to do the auditYou are probably not running a big multi-national corporation, so you don’t need it to be big and complex
But what is a brand audit?
To put it simply: It’s like a health check for yo...
2021-01-2816 min
The BrandsmithResult driven marketing with Hallgeir GustavsenHallgeir Gustavsen is a self-proclaimed nerd who helps marketing managers become superheroes. He’s been working with marketing, sales and the web since 1998, and has built numerous brands from scratch, including his own. Today he's a digital consultant who works with websites and ads, as well as visibility on digital surfaces and giving lectures on marketing, sales and social media.
This episode is centered around marketing, specifically direct response marketing, and how getting on top of your data can help your marketing efforts. Marketing and branding are closely interlinked disciplines – so this should be an interesting conversation indee...
2021-01-2147 min
The BrandsmithSocial media series: Linkedin with Petra FisherSo, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!
In this episode, Petra Fisher is here to tell us about Linkedin + she has...
2021-01-1458 min
The BrandsmithBrand voice strategy with Helen TremethickIn this episode, I’m joined by Helen Tremethick – a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to grow and scale their businesses. Formerly the CEO of The Communications Distillery, Helen has recently rebranded under her own name. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so.
Tune in as we talk about creating a brand voice strategy!
Shownotes: https://petchy.co/shownotes/016/
Connect with Helen:
Website
In...
2021-01-0739 min
The BrandsmithReflections on a sh*tty year and visions for the next oneIf you’re listening to this episode as it airs, it’s xmas eve 2020. I’m recording this in my brand new home office – which is such a lovely way to end an otherwise pretty shitty year. I have a cozy reading nook, ambient lighting, plants – and a door. A door! Finally some peace to record.
The end of a year seems to automatically make me reflect on what was and what will become, and the shitfest that was 2020 is no different. In this episode I get a bit personal as I talk about the plans I had for 20...
2020-12-2414 min
The BrandsmithSocial media series: Pinterest with Malene FuglsigSo, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!
In this episode, we dive into the world of Pinterest, and Malene Fuglsig...
2020-12-1736 min
The BrandsmithHow Stories can Help you Grow your Brand w/ Rosie Di LecceRosie Di Lecce is a Persuasive Content Expert and Coach. After years working as a content and copywriting specialist for a variety of startups and big brands, Rosie started her own business to support entrepreneurs struggling to create content that sells. Her current mission is to help entrepreneurs to learn how to sell more through the power of persuasive content and storytelling, while supporting them to embrace their voice and connect emotionally with the audience, too.
Born in Italy and passionate by nature, she is a fervid supporter of self-expression and believes that being authentic...
2020-12-1043 min
The BrandsmithSocial Media Series: Instagram with Preeti PoojaSo, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!
In this episode, we dive into the world of Instagram, and Preeti Pooja is...
2020-12-0344 min
The BrandsmithHow a distinct identity is the key to a stronger brandAfter a few weeks of pretty badass guest experts on the show, if I may say so myself, you’re stuck with just me this week! Keeping it short and sweet with this episode on brand identity.
A couple of weeks ago, at the time of this recording, I did a talk at an online summit – along with my friend and copywriter extraordinaire: Iren at Pen Intended. We spoke all about how a clear identity can help you build a stronger brand – and I wanted to bring that topic over into this podcast too.
Shownotes: https...
2020-11-2613 min
The BrandsmithSocial Media Series: YouTube with Gulce OnganerSo, we all know that visibility plays a huge part in creating a brand and getting it out there! But with all the social media channels out there, how do you know which to focus on? Being on every single channel is a surefire way to spread yourself too thin, and that’s why I’ve invited a series of guest experts to let you in on allllll the secrets – so you can make an educated decision about where to show up for your audience!
In this episode, we dive into the world of YouTube, and Gulce Onganer...
2020-11-1949 min
The BrandsmithCrafting a verbal brand identity – with Beth FarrisBeth Farris is joining me today to talk about messaging. Like I’ve mentioned in previous episodes, branding is not just about the visuals, and Beth is here to tell you that you need both a visual and verbal brand identity to stand out and succeed.
Beth is a business mentor and brand strategist for starting solopreneurs. She spent 18 years working in creative marketing communications for companies before starting her own business. And today, she loves helping others do the same by helping them get clear on their unique brilliance, business, and brand. “Start with clar...
2020-11-1244 min
The BrandsmithStop blocking your own success! with Barbara NixonI don’t know about you, but I am oh, so guilty of standing in my own way sometimes. It’s super frustrating, especially when you have a really clear vision for your brand… and then you sabotage yourself for whatever reason, and that goal seems to always stay juuuust out of reach.
And that’s why I’m really excited to welcome Barbara Nixon for this week’s episode. Today she’ll be talking us through 5 common ways you're blocking your own success without even realising it, and how to side step this so you can start building...
2020-11-0543 min
The BrandsmithShould you mix politics and branding?When I was speaking to Heather Thorkelson the other day, in episode 4, we had a really interesting conversation about owning your sh*it when it comes to building a strong brand. We briefly touched on whether you should be mixing politics and branding and I really wanted to dig a little deeper on this because I think it’s something a lot of people are struggling to navigate, and a lot of people think it’s scary to start mixing politics into their brands.
I’ve been told time and time again, and you probably have too, never t...
2020-10-2913 min
The BrandsmithChoosing colours for your brandColour is the visual component people remember most about a brand. According to the Institute for Color Research, people make a judgment about your content or your brand in 90 seconds or less. And, up to 90% of that judgment in that very short amount of time is influenced by the colours they see. Research shows that the proper use of colour can increase brand recognition by as much as 80%.
That says quite a lot about the importance of choosing the right brand colours, right?
In branding, there’s a lot of talk about colour psy...
2020-10-2214 min
The BrandsmithChoosing fonts for your brandSo many of you have asked me to do an episode about fonts and colours, so today we are going to look at how to choose fonts for your brand, and take a deeper dive into some of the options available to you.
2020-10-1525 min
The BrandsmithOwning your sh*t – with Heather ThorkelsonNote: Apologies in advance for some volume ducking where we both speak at the same time – total rookie mistake on my behalf there. The episode is still too good to miss though!
I'm really excited about today's episode, because it features my first guest! And what a guest to kick off with – you're all in for such a treat! Heather Thorkelson is a business consultant for incurable entrepreneurs, she's helped hundreds of small business owners grow livelihoods that honour their strengths and feed their bank accounts. But get this: she also runs a polar expedition company...
2020-10-0845 min