Shows
Counsel CastGA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete EverittIn this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.Pete...2024-11-0545 min
Legal Talk Network - Law News and Legal TopicsGA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete EverittIn this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.Pete...2024-11-0545 min
The Agency Profit PodcastUnlocking Profits with Recurring Services, With Pete EverittPoints of Interest00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue.00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive during the pandemic, and his coaching role for agency owners.02:04-02:25 – Discussion on the unique insights Pete offers by managing firms and coaching simultaneously.02:25-03:31 – Pete shares his career trajectory, including his start in agencies post-university and the eventual launch of his own agency in 2016.03:31-05:50 – The conversati...2024-04-0334 min
Machinery Pete PodcastJoel Everitt – 3rd Generation Auctioneer From Strawberry Point, IAMachinery Pete’s conversation with Joel Everitt of the legendary Everitt auction/farm equipment family of Strawberry Point, IA. Joel’s grandfather started out in the 1950’s and was followed into biz by Joel’s father Jerry. Pete and Joel talk about the amazingly HOT current used farm equipment market and all the changes to the auction biz over the years, including rapid change since the pandemic hit in 2020.[:43] - Used equipment market update for March/April[11:59] - Interview with Joel Everitt begins[13:27] - History of Everitt family business[18:55] - About Everitt auctions and striving for happy customers[26:02] - Life u...2022-04-271h 01Counsel CastWhere do you start with SEO? with Pete EverittIn this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM. Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors. We talk about...2021-10-1933 min
RetainFM – Build your Digital Agency on Recurring RevenueRFM129 – Everyone Needs a bit more LaughterMain talking points include:The power of laughter - how it energizes you as personWhat laughter yoga is and why you should consider it for yourselfPete's story and background in business (it's no joke!) A bit about PeteOne afternoon, at a summer festival with his family, Pete heard the joyous sound of laughter ringing out from the arboretum. Assuming they were missing the funniest comedian in the world, Pete instead stumbled on his first Laughter Yoga event. And it was at this point that Pete Cann ‘Business Man’ became the man we have...2021-10-0535 min
COMMIT FIRST with Sagi ShrieberEpisode 90: Having The Vision For Success (w/ Pete Everitt)Sagi Shrieber on The Commit First Podcast Presents:Having The Vision For Success (w/ Pete Everitt)SUBSCRIBE HERE:http://www.youtube.com/subscription_center?add_user=sagishrieberYou can also find the show in audio, on your favorite podcasting app:- Spotify: http://sagishrieber.com/spotify- on iTunes: http://sagishrieber.com/itunes- Stitcher: http://sagishrieber.com/stitcherCheck out the Commit First Instagram account: https://www.instagram.com/commit.first------------------------********Episode 90 - Having The Vision For Success (w/ Pete Everitt)*******2021-06-1759 minCOMMIT FIRST with Sagi ShrieberEpisode 90: Having The Vision For Success (w/ Pete Everitt)Sagi Shrieber on The Commit First Podcast Presents:Having The Vision For Success (w/ Pete Everitt)SUBSCRIBE HERE:http://www.youtube.com/subscription_center?add_user=sagishrieberYou can also find the show in audio, on your favorite podcasting app:- Spotify: http://sagishrieber.com/spotify- on iTunes: http://sagishrieber.com/itunes- Stitcher: http://sagishrieber.com/stitcherCheck out the Commit First Instagram account: https://www.instagram.com/commit.first------------------------********Episode 90 - Having The Vision For Success (w/ Pete Everitt)*******2021-06-1759 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP112 - Being Yourself in SalesMain talking points include:In setting up any business, there are items that you like doing, and those that you don't. Most of us seem to assume that EVERY job has it's mundane tasks that we have to put up with.In this episode, I speak to Nick Gulic who explains how he has come to run the business he does (Creative Click) and how he ONLY does the work he enjoys.Nick and I then talk about how this is achievable through making the right sales – and this include educating you...2020-08-1841 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP111 – Managing clients at the start of a retainerWhen any retained agreement begins, there is the initial excitement that the sale has been made, and then the realisation that you now need to deliver… every month… over and over again. From the customers side, there is also the risk of “buyers remorse” (or that feeling of doubt you get when you make a new commitment to something). These are the strategies we use at SO and SEOHive to iron out that period of time… Initial communicationsOn your websiteIn your emailsIn your documentation (proposals, etc – A “what happens next” section)Don’t be afraid to tackle th...2020-08-1115 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP110 – Dealing with Scope CreepWhat is scope creep?Scope creep is the term given to the process of free work being included in an agency project. This might be additional services, extra work, things becoming way more complicated, or any other unforeseen circumstance. What does scope creep happen? In my experience, scope creep normally happens because the agency hasn’t been thorough enough in leading the process for the client and itemising the deliverables. This could be both in terms of the actual work to be delivered, or the schedule, or both. As an ag...2020-08-0416 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP109 – Marketing World Leading SAAS Products Through ContentMain talking points include:Pritesh's background is working in mobile app startups – starting with virtual reality software, mainly around facial recognition and then mobile locations."The number 1 challenge for most retail businesses is acquisition and number of transactions.” – Pritesh VoraSpeaking to your end clients gives you an insight into what your potential clients need. This gives you valuable insight – as an entrepreneur you can then pivot to address this need. Uninstall.io allowed retailers to track their uninstalls and give them an indication of how to reduce this rate.2020-07-2850 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP108 – Closing SEO Clients (Part 2)Part 2: New ClientsWe don’t offer retainers to people we’ve never worked with before – we need to protect ourselves. We’ve produced a 2 stage sales process for selling retainers to brand new clientsFixed Price SEO HealthcheckBefore we can effectively cost a retainer, we need to understand what we’re working with. Offering a fixed price SEO Healthcheck makes this part of the process easy. Create a templated proposal Offer to run the healthcheck and offer an hour of consultancy afterwards to make a planIf you have the...2020-07-2021 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP107 – Closing SEO Clients (Part 1)Disclaimer: Before you begin always make sure you’re not promising things you can’t deliver in order to win a client - it’s not good for you or them and only leads to a bad situation in the end. Secondly, be prepared to demonstrate value upfront in order to get the sale rolling. This is not a one-off project fee, therefore you need to be prepared to put in a bit more work and value up front so that clients can see the value in the future. Part 1: Existing ClientsNot al...2020-07-1521 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP106 – Communicating with people in various locationsMain talking points include:Setting up your software: Project Management Client Communications Internal Communications We use ClickUp for all project management and client communications, and Slack for internal communications. Set up your processes: Everyone needs to know what they’re doing and when they’re doing it Dependent items need to be flagged and notified Item important as the business owner that you can have a full sight over the workflow through your business If tasks are assigned to or reliant on Clients, what notification, training, education are you giv...2020-07-0623 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP105 – Introducing the Content Planning ToolkitBiography Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK. They’re also writing a book about how to use content to attract your ideal customers. Main Talking PointsFirst agency – sold websites by convincing people they needed one. In 2016/17 – Martin and Lyndsay started to take Content Marketing seriously… they were prepared to put everything...2020-06-2932 minRetainFM – Build your Digital Agency on Recurring RevenueMDP104 – Finding the one thing you can help other people with the mostMain talking points include:Starting with a blank sheet of paper... To begin with, don't worry about: WHAT it is that you will sellHOW MUCH you'll charge for itThe AMOUNT you want to earn ... These are all questions you will need to answer, but they're not the right place to start. Start by asking these questions: What can I do that will help other people? How will it help them – what will the gain or avoid? Will I be happy doing this every day for the rest of my life? Who are the p...2020-06-2220 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP103 – Working with other AgenciesMain talking points include:Looking to scale? Working in partnerships – its an agreement… building a trusting network of relationships with people in the same sector but with a different skillset. Building a network of rusting relationships: Contacts from previous agenciesHarvesting the relationships of people you know that already have proven their trustDon’t be shy to ask“I treat my contractors like I need to have a pint with them every week for the rest of my life. I need it to not be awkward.” – Robbie Handley...2020-06-1537 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP102 – How I structure my day to run TWO businessesMain talking points include:Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule. The process/system I have in place a few things I need to rely on: Awesome teams – people I can trustSOPs A rhythm/flow to my day/weekDiscipline to stick to it. The ProcessI use a mixture of calendar blocking and a Cl...2020-06-0821 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP101 – When and How to Fire a ClientMain talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an agreement with a client once the decision has been made. Why is it a good thing to fire a client? Not all clients are a good fit for us, and likewise we’re not always...2020-06-0124 minRetainFM – Build your Digital Agency on Recurring RevenueMDP100 - The Live ShowMain talking points include:Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would have come anywhere near 100 episodes! How the podcast has changed my business: Well, it’s given me a brand new business in SEOHive to begin withReferralsAuthorityA public stageA reference pointA place for new clients to find and understan...2020-05-2646 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP099 – Lesson learned from launching a productised serviceMain talking points include:Its been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works.Launching a productised services isn’t that EASY, you need to model all the eventualities There is less commitment to a productised service than you may thinkYou can’t communicate enough with your new clientsHaving a set scope makes things so much easier, and having these laid out so the expectation is uniform is perfect for systematis...2020-05-1817 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP098 – Reflections following #ATLive2020https://agencytransformation.live/An AWESOME event – held by Lee Jackson from Agency TrailblazerTwo main reflections: How the event worked virtuallyThemes from the content1. How the event worked virtuallyLee really did set a new bar to virtual events with a stream of both live and recorded content with a live chat roll. Everything ran stably on the Event Engine Platform, and Lee mimicked a real event with tables, breakout rooms, meeting features and more! The schedule worked impeccably, everything was c...2020-05-1116 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP097 – Why recurring revenue is more important now than everMain talking points include:Current sit rep – does this sound familiar to you? When Coronavirus hit the UK economy, this is what happened in our agency:All clients with existing projects in production committed to finishing them, BUT and future phases were put on holdAll clients with projects agreed but not yet started, asked for the project to be put on hold – even if they’d paid their deposit.All clients with projects on quote, put all quotes on hold until “normal” returns (whatever that looks like).All clients on retainers continued w...2020-05-0424 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP096 – Catching Your Time DragonsBiographyProcess engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I'm on a mission to help those who want to become time jedis to catch, tame and train time-dragons, and by doing so, empower them with the magic to command time, space and money. Main talking points include:M...2020-04-2738 min
B2B Growth Think TankPete Everitt: How To Have An Army Of Business Development Reps Selling Your Service, Without Hiring A Single Member Of StaffEffective marketing is vital if you want to survive in today's hyper-competitive environment. Which is why I’ve asked a fellow marketing “geek” onto the show today to discuss what it really takes to make your business successful through effective marketing. Pete Everitt the host of the EXCELLENT Marketing Development Podcast, and he is the first person to ever call me a “gentleman”, so has instantly gone into my top 5 list of awesome people in marketing! Obviously not just because of his impeccable manners, but also because he himself is a fountain of knowledge...2020-04-1644 minRetainFM – Build your Digital Agency on Recurring RevenueMDP095 – Ways of demonstrating addition value to clientsMain talking points include:Not necessarily talking about financial value (although SOMETIMEs we are)… What do we mean by “adding value”?All the things that you can do that go above and beyond for your client. This is important in cementing the relationship with your client as it means that you can: Become invaluable to your client, so they won’t look elsewhere Get a better internal working knowledge of your client so you can be proactive in offering help / service to them – so it’s not really “selling” any mor...2020-04-1415 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP094 – Best Practices for Working RemotelyBiographyStephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching. Main talking points include:Working remotely – from home…Still be disciplined about your day: Get up at the same time and focus you mind (read your business goals?)GET DRESSED!!Have timeslotsTheme your days:Monday: WritingTuesday: Client HappinessWednesday: Content CreationThursday: CoachingFriday: CatchupGet better at knowing how long i...2020-04-0640 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP093 – Personalisation and Conversion Rate OptimisationBiographyAndrea Bronzini is an Online Business Consultant & Optimization Strategist.I've been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization. Main talking points include:Conversion rate optimisation differs depending on the type of business you run:Ecommerce businesses are quite simple to optimise for conversion as there is a defined product in considerationLead generation or digital product websites are more difficult t...2020-03-3045 min
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurHow I'm building my business on sharing 💵wealth, with Pete EverittThere are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive. Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’About Pete Pete Everitt is a digital agency owner and online en...2020-03-3048 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP092 – Focusing on the Priorities in Your BusinessProcess for deciding what to work on: Identifying prioritiesBusiness CriticalCashflowBusiness Development Project ManagementIdentifying quick winsWhats going to take the least time, but make the biggest impact?What or who is dependant on me for some of these tasks?What is non-essential, that would be good if it DOES happen, but isn’t vital. Before I get on to weekly planning… Handling email / client communications: Do / Delegate / DeleteOnly checking emails twice a dayUsing a better email platformUsing a channel other than email for internal communications (Slack)Weekly Planning...2020-03-2317 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP091 – Constructing your offer to work with small businessesBiographyBob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland's largest dedicated digital agencies.Currently, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find and build an audience online and compete against larger businesses with deeper pockets. He does this through his speaking, consulting and workshops as well as group-based or one-on-one programs of hybrid coaching, consulting and training.Alongside this...2020-03-1634 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP090 – Using Productised Services to Market Your AgencyGreat question – there are loads of good reasons why a productised, lower value offer is a good idea for you to offer to clients: Helps you vet the clients to make sure you're a good fit for themHelps earn you some passive incomeGives you a "hook" to use in your own marketing (don't forget you must market yourself too, right?!)We use versions of a productised service in our agency to help us vet clients for retained services, so we've all worked together before by the time we actually sign a contract that ties us...2020-03-1012 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP089 – Introducing SEOHiveMain talking points include:Whats the point of this live call? To introduce to you a new service that will help you build MRR through selling SEO. Why is MRR important? Monthly recurring revenue brings the following benefits to your business: Stability of incomeA move away from the peaks and troughs of the feast/famine cycleThe knowledge that your overheads are covered every month, without failThe empowerment of making business decisions as your MRR grows – you can ALWAYS afford itA move away from trading “time for money” into value-based...2020-03-0226 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP088 – Communicating not so good news to clientsMain talking points include:When unexpected things happen that aren't so great for your clients – how do you go about telling them and keeping them focussed on the good service you offer and the bigger picture? Things to consider: It's important that your reporting to clients firstly has context, and secondly is structured in a way the reflects the changing nature of business over time and throughout the year. This could be: Year on year reportingAnnual accumulations of leads/salesQuarterly reportingMonth-on-month reporting is one of the worst places you ca...2020-02-2410 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP087 - The Cornerstones of a Strong Marketing StrategyMain talking points include:Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails: Understanding / defining your key messages with the correct tonal valueIdentifying success stories that demonstrate the good work you doWhat objectives can you set / what problems can you solve for your charity by addressing your marketing (more followers/friends, more donations, more sites, etc?). Things to consider: WHY should people be bothered, and how can you communicate this in a number of ways (positive, negative, with a CTA, as an educat...2020-02-1719 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP086 - How to build a PR StrategyJohn Ozimek - Co-Founder & Director:John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups.Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director at Edelman UK, and Head of Marketing at Glu Mobile.John's skills lie in helping clients to harness digital and online marketing tools effectively, building a transition between traditional and forward-looking communications strategies, and bringing creativity to his day to day work.2020-02-1044 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP085 - Standing Out in a world of Extroverts and SelfiesBiography:Adam King is "The Captain" at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue conversations that turn into clients. He's a big believer that relationships are central to all business. And as relationships come from conversations... Ultimately, CLIENTS COME FROM CONVERSATIONS!It sounds straightforward... But how do you actually start and continue conversations that can lead to a steady flow of clients? And do it in a way that doesn’t feel all “salesy”, or takes you more hours than you have available in the day to...2020-02-0337 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP084 – 5 Steps to Easy Content CreationBiography:Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center, Helen’s passion is writing lively and engaging copy about…well…just about anything. Now, Helen has transitioned to helping business people to write better. She ghostwrites business books and also content like blog posts and articles. Coaching people to write be...2020-01-2742 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP083 – Growing and Sustaining Your BusinessBiography:Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop strong brands, and accomplish their missions through message-driven design and marketing.How I do this is by looking at their products and services the way the customers do, seeking an understanding of their business from the perspective of the people that they are trying to reach. Using this vantage, we begin creating: a unique identity, compelling messaging, and practical marketing tools.Main talking points include:Roland...2020-01-2038 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP082 - Keeping Content RealBiography:Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies, and Plumb Center, Helen’s passion is writing lively and engaging copy about…well…just about anything.Now, Helen has transitioned to helping business people to write better. She ghostwrites business books and also content like blog posts and articles. Coaching...2020-01-1344 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP081 – Whats in store for 2020Main talking points include:Understanding who you want to serve, and how to serve them best. For me, this is:Those who do marketing on a day-to-day basisThose who need to advise others on their marketing or marketing strategyThose who tactically deliver marketing content regularlyThose who run marketing agenciesThose who need to be accountable to marketing results Looking back at 2019:Launch of a course went extremely wellGrowing the podcast community and providing a safe place for questions to be askedIdentifying trends in practices, questions, and contentDelivering content through different media ...2020-01-0616 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP080 – Setting Goals for 2020 and BeyondIn this episode I share how I plan my goals starting with my family – my biggest stakeholders – and then work them backwards into weekly and daily tasks. Hosted on Acast. See acast.com/privacy for more information.2019-12-1217 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP079 – How we understand our clients marketing requirementsMain talking points include:Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take on. Even if it's your own business (or that of your employer), being objective and taking an "arms-length" approach to understanding who you/they are and why you/they do what they do is imperative, but it's also some of the hardest information to get to. In this episode, I give a breakdown of our marketing questionnaire that is sent to all retained clients either just before or just after we q...2019-12-0222 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP078 – Principles of Business from BatmanMain talking points include:“Knowledge isn’t power, it's implementing it” – Todd HermanAlex’s journey: Freelancing – working 9 days in 6…Example of overworking: Alex's daughter arrived on a Sunday, back to work on the Tuesday!A few days later, Alex's wife fell ill, and Alex was back at work…Essentially Alex didn’t know HOW to get more (and better!) clients. He didn’t know how to specialize and was, therefore, losing out to companies that offered an inferior product. Alex's journey led him to the point of identifying a...2019-11-2738 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP077 – Marketing your own Agency or BusinessBiographyJim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York.New Course: The Solopreneurs GuideWebsite: jimgaliano.comMain talking points include:Solopreneurs Guide to launching a Digital Agency10 module course:Powerful business planPricingMarketing your...2019-11-1845 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP076 – Knowing when to pivot your businessBiographyChris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving law a chance for a while, but he had itchy feet syndrome. Chris started limber to help more people lead a more varied worklife (including himself). If Chris could be anything, he'd be a tennis player / golfer / life coach – all he needs is some talent and a time machine. Main talking points include:Limber – invoicing and payroll tool for entrepreneurs, solo-preneurs, freelancers and slashies – https://limber.work/ ...2019-11-1135 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP075 – Why a Marketing Strategy and Digital Marketing Strategy are differentMain talking points include: What is a marketing strategy?"A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – InvestopediaTypically, a marketing plan consists of these seven broad areas"Business Goals and Financial TargetsTarget Audiences (Buyer Personas)Competitor ResearchValue Propositions and back story (Your “Why”)Marketing ChannelsTactical Plan – also known as a marketing plan. This is where your DIGITAL MARKETING strategy fits inMeasurement / Success Metrics – your Key Performance Indicators (or KPIs). What Is a...2019-11-0430 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP074 – How I would start again (if I had to...)Main talking points include:Paul Jarvis – A Company of OneDon’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse The truth is this: You can’t change the past, so don’t wish you had You CAN shape the future – and this works best if you have a picture, vision or goal that you are aiming for. So what is my vision? (Don’t worry about being selfish with this!) ...2019-10-2829 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP073 – Releasing No Stress WordPress v2Biography:Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor.As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp concepts in ways that literally anyone can understand.20 years ago, he built his very first website. Then in 2003 he left teaching, turned pro, and spent 15+ years hand-coding websites in-house and latterly for the micro agency he...2019-10-2137 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP072 – Serving the niche you operate inBiography:Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people. Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for WordPress professionals, becoming the first plugin by a new company to reach 6 figures within 30 days. Main talking points include:Finding a pain point in your nicheFi...2019-10-1438 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP071 – Scoping out the competitionThe key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors. What you want to achieve from scoping: Their prioritiesThe things they are doing wellThe things they’re not doing wellThe things they haven’t thought of yetThe planGo into your competitor research with the following method. Their structureTheir KeywordsTheir CTAs / Boosts / PopupsTheir AdsTheir Social MediaHow to do it… Tools:...2019-10-0728 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP070 – Introducing the Bible of Repurposing ContentBiography:Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers. Amy is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content! She is the author of the book Content 10x: More Content, Less Time, Maximum Results. Amy lives in Manchester, England an...2019-09-3030 min
Clarity from Complexity on Trailblazer FM™ with Lee Matthew JacksonHow Lee screwed up the podcast SEO - Pete Everitt - S30-E01Now and again a guest comes along who shatters my bubble and changes my mind. This happened in this episode with Pete Everitt. Full disclosure: I have created HUGE amounts of content for 4 years and invested hardly any time into SEO just assuming that the sheer volume would take care of it. I have never been so wrong!
In fact as I have been unpacking the advice from Pete's course, I've discovered that we are performing terribly for our target audience in the search engines and we have to make some changes if we...2019-09-2543 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP069 – Finding a work / life balance that works for youBiography:Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create a business that works FOR him, so he can be with his family when they NEED him. Main talking points include:Understanding what you WANT so that you can make your work fit around your life, not vice versa. Defining what success looks like for you, and then working back from there to make deci...2019-09-2340 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP068 – Fear and FailureMain talking points include: Ant Middleton – The Fear Bubble / Mind over Muscle – Failure: Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income. The risk of gettings things wrongWorrying what others may think Don't let the FEAR of FAILURE hold you back... instead, take on a positive mental attitude and follow a PROCESS that allows you to track your progress and change your stance over time... 2019-09-1627 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP067 – Constructing Recurring Revenue ProductsBiography:Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place.He has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to...2019-09-0953 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP066 – Introducing Deer DesignerBiography:Thiago Carvalho is the founder at Deer Designer, former Head of Creative at the Daily Mail (a UK Newspaper) and has been Digital Specialist for over 20 years.Main talking points include:Deer Designer – a service for anyone that needs design workThe idea is for you to get a personal designer for as long as you are a client. The challenges of finding a freelancer: HolidaysFinding a JobOther clients The process: You send an emailThe PM and design...2019-09-0238 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP065 – Breaking catch 22s in your businessBiography:Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership community, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'.As the authors of two-hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc...2019-08-2736 minRetainFM – Build your Digital Agency on Recurring RevenueMDP064 – Why Recurring Revenue Is Vital For Your BusinessMain talking points include:What recurring revenue IS NOT:Money for nothingService FeesTo be taken for granted What recurring revenue IS:PredictableBuilt to scaleA means to deliver ONGOING VALUE to your clientsA benchmark to provide security for you / your staff / your family Do a quick calculation – how many people depend on your company? Number of staff + their spouses / dependants (animals?!)SO… = 10 staff = 24 lives dependant on our income Recurring Revenue and Me… Freelance Business: Started with £10.00NEVER lost a quote on pric...2019-08-1637 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP063 – Understanding that Marketing takes TimeBiography:Born in California and raised in Texas, Kyle is a husband and proud father of three. After spending 15 years in graphic design and acquiring a business degree, Kyle launched OGAL Web Design in 2017. Kyle is passionate about helping small businesses succeed online through custom websites and digital marketing campaigns. Main talking points include:Strategic ways to use digital marketing tools – doing fewer things more effectively. Understanding your audience"Businesses don’t know what to post on social media" 2019-08-1236 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP062 – How to be consistently active on Social MediaBiography:Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups....2019-08-0539 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP061 – How to put on a Live Event for Your NicheBiography:Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world. Main talking points include:The 5 stages of transforming your businessIdentityValuePlatformOutputFuture Why you should put on a live event… There are some things that you just CAN’T do online. Live events help you:Meet new clientsFind suppliersMake plansLive events also MAKE p...2019-07-2949 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP060 – Why Design is vital for MarketingBiography:With a background in art theory, Piccia Neri has been a practising designer for over 2 decades, working with major cultural institutions as well as top London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was vice-president of the Chartered Society of Designers (UK) 2013-16.After 20 years in London Piccia currently runs her own global web, UX & design consultancy agency from Spain. Besides building websites, apps and brands, she educates developers, techies and marketers as well as clients on design, running workshops...2019-07-2247 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP059 – Keeping Marketing and Business SimpleBiography:Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success. An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator and podcaster, and as a spea...2019-07-1537 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP058 – The Foundations of Good DesignBiography:Mor is the owner and lead designer of The Branding Designer, a flourishing branding agency, and FlixFrame, a successful web design agency. Her sites are showcased in GeneratePress Premium library. She is on a mission to share her extensive experience and expertise to help you excel and level-up your design skills through her design-focused course. Main talking points include:The foundations of good design“The way we present words can make or break a project”TypographyColourLayoutSpacingBrand Unde...2019-07-0839 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP057 – FOMO Marketing for Personal BrandsBiography:May King Tsang is a FOMO Creator and Social Media Correspondent. Her role is to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone!She’s been Live Tweeting professionally for many years helping conferences, fesTEAvals and workshops trend with their hashtags in Australia and the UK.She also trains and mentors Social Media Managers to produce the right content for their clients, and produces Social Media Review and StraTEAgy reports for business owners across the major Social Media platforms.You’ll mainly find her...2019-07-0146 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP056 – Using Journalism to tell Stories in MarketingBiography:Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show you how to use storytelling to build your business. Main talking points include:Taking journalism into marketingYour personal storyYour business storyThe stories of your customers How to start turning marketing in...2019-06-2437 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP055 – Generating Monthly Recurring RevenueMain talking points include:Why recurring revenue is important for your business. How we set up and manage recurring streams of income in our agency. How we sell recurring services at different levels. How to scale recurring services through outsourcing and partnerships. Connect With Pete:Website: click hereJoin our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.2019-06-1724 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP054 – Video Marketing is really Video Customer ServiceBiography:Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet.Pascal quickly developed a passion and unrivalled knowledge for digital content marketing and his time is shared between speaking at conferences and delivering interactive and practical programmes for marketing consultants and professionals as well as small business owners.Pascal is also a video producer and director...2019-06-1042 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP053 – Integrating processes to life as well as to business – Jessica BarronBiography:Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves.She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks & Spencers. Jessica also runs a YouTube channel on self-development for mums, a podcast called Motherhood Motivation, is a time management expert and has been a successful professional in health & fitness, hospitality and event planning industries. 2019-06-0345 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP052 – Productizing to scale with Damien SchreursBiography:Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18 year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular.Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to work as a freelance Apple tutor and consultant.Since June 2018 Damien has been hosting the Macpreneur podcast, a show for entrepreneurs who run their business on Apple gear. Main talking points include:Helping entrepreneurs r...2019-05-2727 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP051 – Why using funnels in sales makes senseBiography:Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business. Main talking points include:What is a funnel and why is it important to marketing? In its simplest form, a funnel is a means to provide the solution for a problem that a customer has. It’s an awareness cycleThe main issues of a funn...2019-05-2049 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP050 – Branding for Personal Brands with Philip VanDusenBiography:Philip is a highly accomplished creative leader and expert in brand strategy and graphic design for some of the world’s most successful global agencies, retailers and consumer products companies, including P&G, Gap, Inc., Petsmart, PepsiCo, GE, Chevron, Safeway, Delmonte, Diamond Foods, and Johnson & Johnson among many others.Philip has helped Fortune 100 companies and entrepreneurs alike create and revitalize brands, identities, websites and launch new products for 20+ years. He has served as VP of Design of Global Snacks at Pepsico, VP of Design at Old Navy and Executive Creative Director for the global br...2019-05-1342 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP049 – Making Time with Business Automation – Jimmy RoseJimmy is lazy. He likes automating things or creating processes so he can do less boring work. He helps business owners be more efficient so they can focus on the parts they actually like doing. Main talking points include:Why automate your processes?Where to start and what to automate?It can take a number of hours to start automating your processes.The time savingWhich directly relates to the cost saving Where to start:What an automation is:Start with a triggerThen perform an...2019-05-0640 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP048 – Becoming a Content Creator – Kim DoyalKim is an online entrepreneur and content marketing specialist. Having pivoted and moved her business around a number of ideas (discussed in the podcast!), Kim discusses how she has now moved to the point of creating a physical product and how she uses her understanding of content marketing not only to inform the product itself but also to sell it to a global audience. Main talking points include:"Success is not the destination but the quality of the journey” Mastering the craftJust show upIt may be crick...2019-04-2945 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP047 – The Personal Brand Journey – Chris DuckerChris Ducker is a serial entrepreneur who has worked his way up as an entrepreneur working 14 hour days 6 days a week to become a virtual CEO. Chris has also written a book on becoming the go-to leader in your industry and build a future proof business. Not only is Chris an author he also runs the YouPreneur podcast where he introduces his audience to some of the top online business minds, as well as fellow personal brand entrepreneurs from around the world.Based in Cambridge, England, he owns and operates several businesses, that combined house over 350 full-time...2019-04-2227 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP046 – Moving from Freelancer to Business Owner – Robbie HandleyRobbie is the founder of RJH Digital – originally a freelance company, but now a full-service digital agency. almost 12 months after his previous appearance (in episode 007!), Robbie returns to the podcast to update us on how life and business are going... Main talking points include:Growing an agencyThe journey is a change in mindset from “this is a freelance gig” to “this is an agency business"From the “I” mentality, to the “we" mentalityProcessThe TeamThe ProcessThe SalesThe Finances Where to make the investment in your teamWhat does your...2019-04-1532 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP045 – Integrating Marketing Automation – Magnus UnemyrMagnus' skillset is founded in software development, marketing automation and AI and he works to assist other companies in using these tools to improve customer interactions and grow revenue. Main talking points include:"Building a flow chart of logic that changes based on the needs of the user”Content recommendation engines (similar to product recommend engines). AI bots to recommend SEO optimisations to content. Book: Data-Driven Marketing Connect With Magnus:Website: unemyr.comCourse: M...2019-04-0824 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP044 – Finding Your Purpose – Michael KillenMike wants to get sales training into the hands of every child and school in the world. He believes confident people don't make stupid decisions, and they're confident if they can sell. He's the world's #1 sales coach for funnel builders and the author of From Single To Scale.In this episode, we talk about how entrepreneurship is MORE than just making a living – it's about finding your PURPOSE. Main talking points include:Sales training to be on schools curriculumBuild yourself out of poverty Sales...2019-04-0139 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP043 – Transforming Your Business – Lee JacksonLee Jackson is an agency owner, podcaster, solopreneur and business transformer. He runs both Angled Crown and Event Engine (his two agencies) alongside becoming a leader in the digital agency space. in this episode, we explore why Lee HAD to transform his agency, and how he's helping others to do the same thing! Main talking points include:“Everything is driven from your mission” Agency Reset Roadmap - deep dive found in episode 200! Transformation happens in small steps… 20% changes Comparison...2019-03-2545 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP042 – HAPPY BIRTHDAY! How I produce the podcastToday the podcast turns 1!!! It's been a fun and sometimes scary journey, but it's amazing how something is ingrained in your life and you start to love it! In this episode, I briefly explain how I produce the podcast – including the tech and the software – and how it gets syndicated to all the awesome people that listen to it! Main talking points include: Pod pack 1 micincludes Boom armPop filterCast (QuickTime for solo shows)EvernoteAudacityRelayThatPippaOtter.io Join our Facebook Group! Hosted on Acast. See acast...2019-03-1813 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP041 – Determining Your Success – Bob GentleBob is a digital agency owner who has been on a journey through the scaling process and has experienced the successes and the challenges of running a full-service agency. Bob and his team have now moved on to specialise in digital marketing, and have restructured their offer accordingly. Bob also helps digital agency owners and solopreneurs build a business based around their own success. Main talking points include:Making success in the DM space comes down to:SpecialisationIn skill setIn a vertical marketBob’s Market – Business owners who want to...2019-03-1147 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP040 – On-page SEO – Stephanie FiteniStephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching. Main talking points include:Tools:Uber suggest – Neil PatelSEOPressIncluding some of the main keywords in your Main Menu Each keyword should have no more than 50 blogs on a single topic Map keywords to the content you already have2019-03-0447 min
Advisers Assemble - Lead Generation For Financial ServicesThe Foundations of SEO For Financial Services With Pete EverittSEO Guru Pete Everitt joined me for a super long chat about SEO, so long we had to split it into 2 episodes.
Pete is great at making this complicated subject more easy to digest. We talk through each module of his brand new SEO course and discuss everything you need to know if you want your website to rank on Google.
https://www.peteeveritt.com/
2019-02-2643 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP039 – Mixing Business and PleasureJeanet is a serial entrepreneur from the Netherlands. She has written numerous books and worked on numerous business projects over the years.Her latest project mixes two of the things she loves the most – business and cruises! In this episode, Jeanet unpacks some of her story and how she's gone about setting up this lifestyle business that allows her to enjoy the finer things in life. Connect With Jeanet:Website: freedomentrepreneurcruise.comLinkedIn: linkedin.com/in/jeanetbathoorn/ Join our Faceb...2019-02-2531 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP038 – Introducing Outsource Services – Chris CastilloChris is a digital marketer that owns a small agency by the name of Propel Digital Media Solutions. He recently turned his side hustle into a full-time affair and actively try to help others do the same. Main talking points include:Growing a Facebook audience:“Facebook SEO”Starting a business:Started as a side hustle80 hours a week for 2 yearsFinding a structureImplementing sales systemsRunning a business is just as much about the journey as it is about the end goal – Gary Vee Launchi...2019-02-1839 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP037 – How Entrepreneurs 'Do' MarketingNicole is an award-winning Travel & Sales Consultant and Travel Business Development Coach with over 15 years of travel marketing and sales experience. Her expertise has taken her all over the world and her newest venture sees her helping solo entrepreneurs compete with the big hitters in the travel marketing space. In this episode, Nicole and I unpack the truths behind how entrepreneurs market themselves and how an objective view of the target market can help solo entrepreneurs and small businesses compete well above their weight. Main talking poi...2019-02-1139 minBuilding your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurInvesting in the future with a strong personal brand, with Pete EverittPete Everitt is co-owner of So.. The Agency. In this episode Pete an I cover topics as broad as personal branding, cash flow and how important it is to not just respond to what clients ask for, but also to ask questions clients don't even consider.
About So.. The Agency... Pete helps businesses (their owners, and their marketers) achieve their potential online through streamlining their digital marketing. With more than ten years of operational online business experience, he works with a portfolio of clients experiencing growth from 5 to 6 to 7 figures.
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Links and mentions : Pete's website and podcast : https://www...2019-02-0439 min
RetainFM – Build your Digital Agency on Recurring RevenueMDP030 - Setting Goals (and Happy New Year)In this episode, I share how I personally go about setting and mapping my goals for the next year. Some of these are for business, others are personal. Christmas is such a good time to unwind, but it's also a great time to plan. I share the process I use to set my goals that doesn't make it too onerous or 'heavy", and then how I filter these into quarterly, weekly and ultimately daily targets. Oh, and this is released on Christmas Eve – so I wish you all a very Happy Christmas and New Y...2018-12-2414 min
RetainFM – Build your Digital Agency on Recurring Revenue026 – Different Types of Website TrafficThis episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy. Main talking points include:The differences between owned, paid and earned traffic and how they can work together.What are some key tips when it comes to structuring your website hierarchy.Why a shallow website is more preferred over a deep website.The pros and cons of Google Adwords, LinkedIn, Facebook Ads and retargeting.The importance of why you shouldn’t share the same message twice and...2018-11-2057 min
RetainFM – Build your Digital Agency on Recurring Revenue024 – Reflections on the Youpreneur Summit 2018Following attending the Youpreneur Summit 2018 I briefly consider how I'm feeling, the benefits of events such as this and how, as an entrepreneur and business owner you may process the information at a large scale conference and try to apply it to your own business. FULL DISCLAIMER – this episode has more questions than answers! Connect With Pete:Twitter: @petejeverittFacebook: Pete Everitt / Marketing Development Podcast Group Join our Facebook Group! Hosted on Acast. See acast.com/priv...2018-11-0517 min
RetainFM – Build your Digital Agency on Recurring RevenueProposals & Contracts – Pete EverittThis episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency? Main talking points include:#1. The structure of our proposalsThe CoverThe Covering LetterThe SnapshotThe Business NeedsThe SolutionThe SpecificationThe ProcessThe PricingThe Additional ServicesThe AgreementThe Terms#2 - The delivery of our proposals / contractsIn person vs PDF Connect With Pete:Twitter: @petejeverittFacebook: Pete...2018-10-2928 min
RetainFM – Build your Digital Agency on Recurring RevenueWhat I've Learnt from 20 Episodes of PodcastingWe're at episode 20 – it's here! In this episode I look at the lessons I've learnt from podcasting regularly over the past 6 months, and the effect the podcast has had upon my business. Main talking points include:Why I started - creating content regularly - and blogging didn't work Podcasting is FUN! Consistency is HARDI meet great people - guests and listenersI learn LOADS from experts in their industriesIt helps my business - and it changed my business Starting a podcast is hard - it feels really weird and vulnerable Starting a...2018-10-0814 minClarity from Complexity on Trailblazer FM™ with Lee Matthew JacksonAgency Life - Pete Everitt - SO The Agency - S20-E07Meet Pete Everitt from SO The Agency. They are a creative and digital agency in the UK. They help clients understand who their customers are, and then give them the tools to reach them online.
Full show notes: https://agencytrailblazer.com/podcast/agencylife-series-pete-everitt-so-the-agency/
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OUR EVENT:
Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live
Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey...2018-08-2234 min
RetainFM – Build your Digital Agency on Recurring Revenue014 - Working with an AgencyWorking with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone?Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in, and the key four principles for working with an agency that help both sides develop a lasting relationship, rather than a simple client / supplier contract. Connect With Pete:Twitter: @petejeverittFace...2018-07-0918 min
RetainFM – Build your Digital Agency on Recurring Revenue013 - How we do Keyword Research and Keyword Mapping for our ClientsOne of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?”Following on from episode 005, today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research and keyword map, this episode covers our process that we use time and time again to help our clients rank for the keywords they NEED to (which are more often than not different from the ones they WANT to rank for). ...2018-07-0222 min
RetainFM – Build your Digital Agency on Recurring Revenue008 - GDPR for MarketingIn this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation. Mentions:Lee Jackson – GDPR for WebsitesICO - Guide to the General Data Protection Regulation Connect With Pete:Twitter: @petejeverittFacebook: Pete Everitt / Marketing Development Podcast Group Join our Facebook Group!2018-04-3028 min
RetainFM – Build your Digital Agency on Recurring Revenue005 – How to optimise a web page for SEOTaking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?”In this podcast I outline the factors we look at in our process, including the basis for our process from Brian Dean’s Anatomy of a perfectly optimised page Mentions:SEMRushAhrefsSE Rankingtools.pingdom.comGoogle PageSpeed Insights Connect...2018-04-0927 minClarity from Complexity on Trailblazer FM™ with Lee Matthew JacksonIs SEO really Dead? - Pete Everitt - S10-E08Is SEO Dead? Pete Everitt from SO The Agency give's his take on that VERY controversial question. We also unpack his journey and glean valuable insights into how his agency does business, and how they add amazing value.
Slide deck
Be sure to grab the FREE slide deck "Demystifying Digital Marketing" here:
https://angledcrown.com/sotheagency
Takeaways:
Comparison is a killer.
Break it down and de-risk it.
SEO isn't dead its just changing.
2017-06-2341 min