Shows
The RTO Show "Let's talk Rent to Own"Creating Value-Driven Experiences with RNR CEO Adam SuttonSend us a textWhat does it take to grow from a single tire store to a nationwide franchise with over 200 locations? For Adam Sutton, CEO of RNR Tire Express, the secret isn't complicated – it's about creating exceptional experiences for the people who matter most.After returning to his family's business in 2017, Sutton brought fresh perspectives from his background in digital marketing and event technology. Rather than simply continuing what his father Larry Sutton (known as "The Reverend of RTO") had built, he focused on creating scalable systems while preserving the core values that made th...2025-07-281h 16
The RTO Show "Let's talk Rent to Own"Tomorrow's Technology for Today's Industry w/ Atlog.AISend us a textThe rent-to-own industry stands at a technological crossroads, and Atlog is blazing the trail with AI solutions custom-built for RTO businesses. In this revealing conversation, Shaun Karakkattu, Chief Operating Officer of Atlog, shares how their team is revolutionizing how rental dealers connect with customers through remarkably human-like AI voice agents.Shaun explains how Atlog was born from recognizing a critical gap in the rent-to-own space – the challenge of consistently making timely collection calls when staff are busy with in-store customers or otherwise unavailable. Their solution? AI voice agents that sound so au...2025-07-1459 min
The RTO Show "Let's talk Rent to Own"Stop Letting Customers Walk Away: Rental Conversion SecretsSend us a textWhy do some rent-to-own stores convert 30% of their customers to new agreements while others struggle to break 20%? The answer lies not in last-minute sales tactics but in the entire customer experience journey. In this eye-opening conversation, Pete Shau and Jason Winters dive deep into the real factors that determine whether customers stick around after completing their agreements.The modern rental customer has more options than ever before. With just a few taps on their phone, they can find comparable merchandise from countless competitors. What makes them choose to continue doing business...2025-06-301h 04
The RTO Show "Let's talk Rent to Own"Are You Still Selling Like It's 2019? Fix it!Send us a textPost-pandemic realities have forever altered the customer journey in rent-to-own, demanding fresh approaches from industry veterans and newcomers alike. Pete Shau and Jason Winters unpack this transformation with refreshing candor, highlighting how the traditional in-store sales model has been overwhelmed by digital-first shopping habits.Most striking is their revelation about traffic patterns: "We're not 70-30 anymore. We're 80-20 or even 85-15," with online interactions dominating customer engagement. This shift requires sales professionals to develop entirely new skillsets for closing deals through text messages, emails, and automated systems rather than face-to-face conversations.2025-06-231h 05
The RTO Show "Let's talk Rent to Own"The Art of Supply: Building JLR AmericaSend us a textA glass artist's son from Uruguay transforms into a rent-to-own industry leader—Leonard Alonso's journey captures the essence of entrepreneurial spirit and American opportunity.At just 13 years old, Leonard was crafting glass Disney characters on Main Street after Walt Disney himself discovered his father's artistry at the 1965 World's Fair. This early training in craftsmanship and customer service laid the foundation for an extraordinary career path that would take him from Disneyland to the highest levels of the rent-to-own industry.When Leonard transitioned to Champion TV (later becoming a 100+ store po...2025-06-0239 min
The RTO Show "Let's talk Rent to Own"Stop Chasing Ghosts: How to Bring Fresh Blood to Your RTO StoreSend us a textFinding new customers remains one of the biggest challenges for Rent-to-Own businesses. While many stores focus on reactivating inactive customers or working through paid-out lists, there's a powerful channel that's often overlooked: Facebook marketing. Marketing expert Jeraud Norman joins host Pete Shau to reveal how Facebook's "interruption-based" marketing creates opportunities that Google's "intent-based" approach simply can't match. Instead of waiting for customers to search for your products, Facebook allows you to appear regularly in their feeds, creating awareness and staying top-of-mind for when they need your services. "Facebook is basi...2025-05-2652 min
The RTO Show "Let's talk Rent to Own"Building a Legacy: How Showplace Rent-to-Own Stood the Test of TimeSend us a textWhat does it take to build a sustainable rental business that thrives for over four decades? Gary Ferman, who recently stepped back after 44 years at the helm of Showplace Rent-to-Own, shares the wisdom earned from growing a single location into a 15-store operation across multiple states.Gary's journey began in 1982 during economic hardship with interest rates at 18.5%. With remarkable candor, he reveals how determination and financial discipline propelled him forward despite challenging circumstances. "My wife drove a 1964 Mercury Comet station wagon in the 80s for nine years with no air conditioning...2025-05-1952 min