Shows
Public Relations Review PodcastNavigating New Music Promotion and Innovation with Alison Ball
Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a...
2024-03-2821 minPublic Relations Review PodcastMaximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com
Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.
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2024-03-1834 minPublic Relations Review PodcastBlue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.
From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of...
2024-03-0431 minPublic Relations Review PodcastThe Power of AI-Generated Videos in Modern Public Relations
Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR...
2024-02-1927 minPublic Relations Review PodcastCrafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant
Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in t...
2024-02-0518 minPublic Relations Review PodcastStrategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey
Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA join host Peter Woolfolk to guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass in fostering meaningful change and realizing the potential within our diverse professional communities.
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2024-01-2229 minPublic Relations Review PodcastHow AI and Voice Search are Shaping Public Relations
Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to be a guest on his show and share their unique experiences and projects.But our discussion isn't limited to AI alone. We also...
2023-12-1809 minPublic Relations Review PodcastTransforming PR Strategy with Artificial Intelligence: 15 Innovative Ways
What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow.
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2023-12-0410 minPublic Relations Review PodcastThe Art of Pitching and Relationship Building in PR
Join host Peter Woolfolk as he uncovers the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts. Get ready for a deep dive into the nuances of PR as we discuss the importance of building relationships with journalists and the media. Annie explains how having th...
2023-11-2026 minPublic Relations Review PodcastData-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton
Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from...
2023-10-2624 minPublic Relations Review PodcastHow Millennials Are Shaping the Future of B2B Marketing
Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base.
Note: APPLE has...
2023-10-2617 minPublic Relations Review PodcastDecoding Public Relations in Middle America with Jona Ohm
Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies.
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2023-10-2628 minPublic Relations Review PodcastSuccess in Thought Leadership: Recognition, Connections and Strategy
Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth a...
2023-08-2822 minPublic Relations Review PodcastSuccess in Thought Leadership: Recognition, Connections and Strategy
Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth a...
2023-08-2822 minPublic Relations Review PodcastPower of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz
What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing back to the U.S is a prime example of the potential of such agreements.As we navigate through the evolving job market...
2023-07-1730 minPublic Relations Review PodcastThe Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace.We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insights on the role of PR in driving conversations and how organizations can embrace stakeholder feelings to create remarkable customer experiences. Plus, find out how influencers and ambassadors can affect...
2023-07-0329 minPublic Relations Review PodcastThe New Era of PR: Artificial Intelligence and the Preston Platform
Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before.We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR industry. Learn how this innovative platform creates a multi-dimensional perspective of content creators and uses vectorization to match client pitches with the journalists most...
2023-06-1924 minPublic Relations Review PodcastESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!
ESG (Environmental, Social and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan.
As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as C-suite executives who are committed to building diversity and inclusion as part of their corporate culture. As communicators, it is up to u...
2023-06-0535 minPublic Relations Review PodcastChatGPT: Great, Successful Uses For PR Teams
Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects.For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking. How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text? Wait!! There's more.ChatGPT can work as a tool for ideas and slogans to spark fresh thinking that generates new story ideas, byline topics, and program cont...
2023-05-2223 min
Public Relations Review PodcastSuccessfully Adding Digital Marketing to Your Agency Services. Avoid mistakes. This episode will guide you!After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency. While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff. In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide. She details the major differences and how she successfully made the transition between remote sta...
2022-01-0423 minPublic Relations Review PodcastThe Power of Social Impact Storytelling. This compelling interview will move you!!A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways...
2021-11-1024 minPublic Relations Review PodcastThinking About Influencers for your PR Project? WAIT until you HEAR these predictions!!!Who knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH. Variety may well have its benefits.
Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.
This episode is well worth your 25 minute investment. Implementing some of thi...
2021-04-0124 minPublic Relations Review PodcastSolid steps to Fight Misinformation!!Misinformation is an unwanted and serious problem in today's world of communications.
Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down. Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation. If misinformation is a...
2021-03-2025 minPublic Relations Review PodcastHow to Produce "Successful" Satellite/Virtual Video Media ToursThe pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch? What advance preparation is needed? This and much more is available as you listen to Douglas Simon, D S Simon Media, provide guidance for successful virtual video media tours preparation and production. With years of experience Simon helps you avoid costly mistakes. In addition, you can download a FREE copy of his "25 Tips For Satellite Media Tour Success" using the link below.
Listen...Learn...Prosper!
2021-03-0926 minPublic Relations Review PodcastBarriers to PR Diversity Recruitment & How to remove themIf you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change. Jalana Torres outlines several methods to increase recruitment of people of color into public relations. Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully. In addition to population increases comes the multimillion dollar increase in buying power. Diversity holds the answer to key to mark...
2021-03-0723 minPublic Relations Review PodcastPublic Relations for PhilanthropyPublic Relations in philanthropy is an intriguing topic. How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation. Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers. While it is not difficult it does require a tactful, focused message and delivery. Listen, learn and share!!
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2021-02-1627 minPublic Relations Review PodcastUniversity of Nebraska/Omaha PRSSA students win record number of awards for their workStudent members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society of America's Paper Anvil Awards event. Three of the winning awards competed against professional firms. They also won the "Best of Show" award in the Student Division. Eleven of their awards received "Awards of Excellence." Listen to hear these students, and their instructor, explain their road to public relations success. Look out world, here they come!!
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2021-02-1640 minPublic Relations Review PodcastMedia & Public Relations for Law Enforcement AgenciesLaw enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.
Listen to this very informative program which is useful for many other law enforcement agencies across the country.
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2021-02-1622 minPublic Relations Review PodcastMedia & Public Relations for Law Enforcement AgenciesLaw enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.
Listen to this very informative program which is useful for many other law enforcement agencies across the country.
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2021-02-1622 minPublic Relations Review PodcastUpdate on new communications "Strategic Magazine" and response from around the globeOrla Clancy, founder & editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom. The balance is spread among other nations worldwide. This magazine is visually compelling and offers solid information on a range of topics for communications professionals. Orla also continues to solicit pitches from public relations professionals on a range of topics and issues. The magazine can be found at: https://www.strategicmagazines.com/
If you enjoy the podcast please leave a revie...
2020-12-1414 minPublic Relations Review PodcastHow public relations is helping to advance and grow new technology in South Carolina.Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology in South Carolina and steps to keep the stakeholders informed of the benefits.
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2020-12-0331 minPublic Relations Review PodcastHow to "Ace" your next media interview!!!Expecting an important media interview soon? PLEASE do NOT have that interview without some advanced training. Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview. How to prepare! How to take charge! How to respond to unexpected questions! Should I say "no comment?"
Having great interviews can work wonders for your career. A poor interview can certainly cause you problems! No need to be afraid of the media. Hear how to become sought after for interviews. As you adv...
2020-11-2425 minPublic Relations Review PodcastLearn how McDonald's avoided a national PR disaster!!A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially thought. McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up. Hear the tacti...
2020-10-2425 minPublic Relations Review PodcastHow working in a presidential campaign can boost your public relations career.THE AUDIO FOR THIS PROGRAM IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL.
Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more. Listen as three pu...
2020-10-1335 min
Public Relations Review PodcastMicro influencers gain traction, greater loyalty with lower costs. Here's how.... Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last. Psst: they don...
2020-09-2925 minPublic Relations Review PodcastOn-line Reviews: Earning good reviews; salvaging bad reviewsOn-line reviews. Most of us read them. Some even write a few. How can a PR firm or any organization earn great reviews. Also important, how can organizations go about correcting a negative review. Even those that are particularly bad. Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios. Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews. The good, the bad and the awful.
If you enjoy the program please leave a review.
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2020-09-1623 minPublic Relations Review PodcastNew Mexico State University Successfully Migrates to Digital Media OutreachJustin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change. He explains how his department made the successful transition from traditional media outreach to digital platforms. He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences. He further articulates the many benefits gained from using digital platforms. Listen now and benefit from Justin's experience.
If you enjoy the program leave a review. Our podcast website is: publicrelationsreviewpodcast.com
2020-09-0226 minPublic Relations Review PodcastSocial Media Communications Crisis & PreventionYour organization--or you--experience a crisis on social media. What do you do to salvage your reputation? What corrective action do you take? How can you monitor mentions of your organization on-line? How could this have been prevented? Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon." Are computer savvy millennials the right people to oversee social media crisis? Listen to how this nationally recognized firm helps others recover from assaults on reputations!!!
Enjoy the program? PLease leave a review!! Thank you.
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2020-07-2921 minPublic Relations Review PodcastPay Per Interview & 6 Steps to a Solid Marketing ProgramLonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner. Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.
You will be surprised how these basic steps will elevate your marketing productions.
If you enjoy the program, please leave a review. Thank you.
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2020-07-1624 minPublic Relations Review PodcastHow to Make Your On-line Content Easy to Locate...&.. the Mistakes To Avoid.Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.
You will not be disappointed with this interview. Sit back. Take ample notes. Enjoy your success!!
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2020-07-0823 minPublic Relations Review PodcastSt Jude Earns Global Exposure From Covid-19 PR EffortsLike other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY. That exposure was picked up by foreign news organizations. T...
2020-06-2632 minPublic Relations Review PodcastSuccessfully marketing to diverse populationsWith minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.
If you enjoy the program, please leave a review!! Thank you.
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2020-06-1825 minPublic Relations Review PodcastFAKE, FALSE Information and its impact on you and our nation!Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have? How can you detect FAKE, disinformation? Why is it harmful? Listen to this very insightful overview of FALSE information and its impact on our society.
If you enjoy the show, leave a review. Thank you.
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2020-06-0922 minPublic Relations Review PodcastEssentials of a Virtual Press ConferenceGayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training.
If you enjoy the show, leave a review. Thank you! More podcast information: https://www.youtube.com/watch?v=nV71euL8Y-c
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2020-05-2921 minPublic Relations Review PodcastLaunch of NEW "Strategic Communications" MagazineIn our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication. On the call from Ireland she also lets listeners how to download a free sample edition of the magazine. The official launch date is August 2020. It will be available in the U.S., Ireland and in the United Kingdom. She will review suggested story ideas. The direct download site...
2020-05-2117 minPublic Relations Review PodcastNational organization offers support to Solo PR practionersSolo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to help you.
Enjoy the show. Leave a review!
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2020-05-1927 minPublic Relations Review PodcastHow to include EMPATHY in your marketing programsJosh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems.
NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview.
Enjoy the program? Please leave a review. Thank you.
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2020-05-0619 minPublic Relations Review PodcastThe Impact of 5G, Artificial Intelligence & Virtual Reality Are Having on Public RelationsCathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform. Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road. DO NOT get left behind. COMING: Once it is published she will return to discuss her book...
2020-05-0125 minPublic Relations Review PodcastBroad Experience Propels Solo PR Success!Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage the diversity of services his clients required. With clients in unmanned aerial systems, technology camps, energy development, legislative agent, wind energy and much more Dennis could hit the ground running because of his range of experiences. Listen to his fascinating description of his background and how it prepared him to succeed. Add to his accomplishments--he also hosts a weekly morning show o...
2020-04-2229 min
Public Relations Review PodcastFrom Veteran to PR Executive I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how his military experience helped him overcome setbacks in his drive to succeed. Jason did not quit when things got tough. Listen to his story. Benefit from his experience. Share this story with your coll...
2020-04-0134 minPublic Relations Review PodcastFrom Veteran to PR ExecutiveListen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how his military experience helped him overcome setbacks in his drive to succeed. Jason did not quit when things got tough. Listen to his story. Benefit from his experience. Share this story with your colleagues.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-04-0132 minPublic Relations Review PodcastReducing Stress in PR JobsEver feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this office stress and disengagement. Listen...Learn..Share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-03-1225 min
Public Relations Review PodcastReducing Stress in PR Jobs I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this office stress and disengagement. Listen...Learn..Share.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voic...
2020-03-1228 minPublic Relations Review PodcastBasic Measurements for Public Relations"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional tips. Listen..Learn..Share
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-03-1225 min
Public Relations Review PodcastBasic Measurements for Public Relations I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional tips. Listen..Learn..SharePodcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Information on NEW podcast website.Su...
2020-03-1228 minPublic Relations Review PodcastPRSA's Diversity plans to strengthen their programs and thoughts on Artificial Intelligence in PRThe Public Relations Society of America's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its many members. He also gives his insights into the impact of Artificial Intelligence on the public relations profession. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-02-2535 min
Public Relations Review PodcastPRSA's Diversity plans to strengthen their programs and thoughts on Artificial Intelligence in PR I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The Public Relations Society of America's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its many members. He also gives his insights into the impact of Artificial Intelligence on the public relations profession. Listen...Learn...Share!Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s...
2020-02-2538 minPublic Relations Review PodcastGreat Public Relations in our Public SchoolsSix public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter. These professionals have no choice but to manage the range of demands they face frequently...and they outline how they solved their individual problems. Listen and learn from their experiences in this one hour podcast. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-02-1259 min
Public Relations Review PodcastGreat Public Relations in our Public Schools I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter. These professionals have no choice but to manage the range of demands they face frequently...and they outline how they solved their individual problems. Listen and learn from their experiences in this one ho...
2020-02-121h 02Public Relations Review PodcastWhat you need to know to successfully book a podcast guest!"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a great guest...and much more!! After the interview is completed there is more to be done. Listen to find out what else is needed to get additional mileage from your podcast interview. A semester of learning what the professionals know..in just over 20 minutes. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-02-0822 min
Public Relations Review PodcastWhat you need to know to successfully book a podcast guest! I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a great guest...and much more!! After the interview is completed there is more to be done. Listen to find out what else is needed to get additional mileage from your podcast interview. A seme...
2020-02-0825 min
Public Relations Review PodcastCreating the first PR program for the company I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share!Podcast video: https://www.youtu...
2020-01-2430 minPublic Relations Review PodcastCreating the first PR program for the companyHow does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share!
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2020-01-2428 min
Public Relations Review PodcastTwo Public Relations systems to make PR pros more efficient and save valuable time I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time."PR Loop" connects PR people in other cities and/or industries to help you get better information for your projects. "Story Match" connects PR pros and brands with journalists around the country that cover your issues. This system pre-identifies individual with interests in sp...
2020-01-0927 minPublic Relations Review PodcastTwo Public Relations systems to make PR pros more efficient and save valuable timePR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time.
"PR Loop" connects PR people in other cities and/or industries to help you get better information for your projects. "Story Match" connects PR pros and brands with journalists around the country that cover your issues. This system pre-identifies individual with interests in specific topic areas. Faster than the press release. You know in advance that this individual has an interest in your topic. Listen...:Learn...Share
Podcast Video: https://www.youtu...
2020-01-0924 min
Public Relations Review PodcastPublic relations in law enforcement I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful police department and gaining, maintaining community support.Listen...Learn...Share!Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: ht...
2020-01-0927 min
Public Relations Review PodcastEffective public relations for timeshare and vacation properties I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. She also outlines the strategies she employed to counter the stories of people not able to sell their timeshare units. Listen...Learn...SharePodcast video: https://www.youtube.com/watch?v=nV...
2020-01-0730 min
Public Relations Review PodcastPublic Relations for Senior Activities, Events, Etc I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Our senior citizens are active, engaged and many have disposable income. How can public relations be used to successfully engage them.An expert on PR with citizens Courtney Malengo offers insight on programs and strategies that work. Listen...Learn...Share!!Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageS...
2020-01-0324 min
Public Relations Review PodcastFIRST EVER airport Podcast I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. Then customers wanted to get more airport and flight information from it. Listen...Learn...Share !!--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
2020-01-0225 min
Public Relations Review PodcastSuccessful Reputation Management...& Recovery I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation.Feistman has 35 years of PR senior level experience. He was also inducted into the Philadelphia Public Relations Society's Hall of Fame.Listen...Learn...Share !!Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice m...
2020-01-0226 min
Public Relations Review PodcastHow to develop effective messages for PR needs I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Sheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages can add to confusion. Sheri is respected for her skills in this area.Gain the skills needed to help you produce the needed know-how to craft well received messages in your organization. Listen...learn..shar...
2020-01-0126 min
Public Relations Review PodcastSuccessful Public Relations for restaurants, culinary and lifestyle events I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event. Whether it is a new restaurant opening, a chef revealing a great new dish or a new hotel opening Jamie gets it done. Listen...learn...share.Podcast video: https://www.youtube.com/wat...
2020-01-0122 min
Public Relations Review Podcast#Expert crisis prevention for public relations I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top such experts firms need to "have on speed dial" in the event of a crisis. Listen...Learn...Share.Podcast video: https...
2019-12-0825 min
Public Relations Review Podcast#The value of the APR; Earned media vs paid media I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help PR specialists understand the concern.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- S...
2019-12-0640 min
Public Relations Review PodcastLeadership success in public relations I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence?All this and more are explained by Meagan Coughlin a new senior official in her organization. Listen...Learn...Share--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.p...
2019-12-0428 min
Public Relations Review Podcast#Making the transition from Public Relations pro to teaching at the college level I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession? Teaching at the college level has brought satisfaction to numerous PR pros. How do you prepare to make the transition. Rick Clancy, a former SONY senior VP made the lea...
2019-11-2529 min
Public Relations Review Podcast#PR to build Trust in Local government I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!How can local governments build the public's trust? Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust. Listen, learn & SHARE.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: htt...
2019-11-1427 min
Public Relations Review Podcast# Successfully connect celebrities with your brand I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both parties involved. Celebrity Focus has connected 4000+ celebrities with famous brands since 1987. Listen and learn from a pro. Then share this podcast with your colleagues. Podcast video: https://www.youtube.com/wa...
2019-11-1229 min
Public Relations Review Podcast#Successfully manage problem issues I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!An organizational issue can become a problem at any time. How can you minimize these potential problems? How can plan in advance to avoid problem issues? When problem issues arise what should you NOT do? Get top notch information from PR pro Tim O'Brien. His years of hands-on experience will place ahead when this problem surfaces in your organization.Public Relations Review podcast will continues to provide infor...
2019-11-1128 min
Public Relations Review Podcast#Tips for successful internal communications I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success at the Missouri Department of Commerce and Insurance with a combination of listening, positive responses and relationship building. Listen and get your in-house communications up-to-speed.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Sen...
2019-11-0927 min
Public Relations Review PodcastSuccessful pitching to the media + branding I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind the scenes experience on what should be done to get TV producers to get your client a spot on local and national TV shows..or articles in newspapers. How s...
2019-11-0526 min
Public Relations Review PodcastMillennials in public relations, and issues in higher education PR I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What do millennials look for in a public relations job. How can they search for the right company to interview with? And what are some concerns that PR staff with higher education staff? University Of Michigan Senior PR staffer Brittany Smith provides some answers.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/pete...
2019-11-0529 min
Public Relations Review PodcastSuccessful public relations for community outreach programs I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach. Her experience has produced great results for her clients.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.publicrelationsreviewpodcast.co...
2019-10-3026 min
Public Relations Review Podcast#Marketing to Blind Consumers I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!How can organizations successfully reach a market of 8 million blind people in the US. Listen to this episode of experts that provide guidance to attract this market of consistent consumers.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.pu...
2019-09-0935 min
Public Relations Review PodcastHow strategic PR has successfully promoted Nashville, TN to generate huge tourists and conventions that generate millions of dollars. I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The president of the Nashville Convention & Visitors Corp. outlines the many activities, strategies they have used to successfully promote Nashville, TN. around the nation and the world. Recently, the NFL held its 3-day 2019 draft in Nashville. Visitors to the city topped 600,000 over the 3 days setting the attendance record for the NFL draft attendance. Using the many famous musicians in Music City to promote the town. Helping to fund the nati...
2019-07-1224 min
Public Relations Review PodcastWhat you need to know BEFORE you hire an influence marketer. I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Digital marketing pro Lena Katz, with Variable Content in Miami, FL, provides very valuable guidance before your company decides to hire an influence marketer.--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.publicrelationsreviewpodcast.com
2019-05-1627 min
Public Relations Review PodcastArtificial Intelligence use in public relations I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!PR Pro Michelle Garrett provides an overview of the use of artificial intelligence in public relations today.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.publicrelationsreviewpodcast.com
2019-05-1520 min
Public Relations Review PodcastStorytelling! Is it being replaced?? I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Currently, storytelling is the popular trend to get positive exposure. Michael Shmarak has a different idea: STORYCRAFTING. Is this a better way?You be the judge. Then, can public relations and management consulting work in harmony. This, too, has strong possibilities for success.Listen...Learn...Share!Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a v...
2019-04-0525 min
Public Relations Review Podcast#Branding your organization with a sports team I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or otherwise brand with a sports team.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message
2019-04-0534 minPublic Relations Review Podcast#Branding your organization with a sports teamHost Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or otherwise brand with a sports team.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2019-04-0533 minPublic Relations Review PodcastSuccessfully Marketing to the Hispanic populationHost Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She outlines all the factors to be considered if a project/product aimed at Hispanics is to be successful.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2019-03-2524 min
Public Relations Review PodcastSuccessfully Marketing to the Hispanic population I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She outlines all the factors to be considered if a project/product aimed at Hispanics is to be successful.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voi...
2019-03-2525 minPublic Relations Review PodcastSuccessful Public Relations from a major healthcare providerHost Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get more expose for events.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2019-03-1330 min
Public Relations Review PodcastSuccessful Public Relations from a major healthcare provider I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get more expose for events.Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message...
2019-03-1331 minPublic Relations Review PodcastNonprofits hiring PR firmsHost Peter woolfolk interviews nonprofit PR expert Peter Panepento on internal matters they should consider before hiring a PR firm, then what to look for in a potential firm before selecting one.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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2019-03-0920 min
Public Relations Review PodcastNonprofits hiring PR firms I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter woolfolk interviews nonprofit PR expert Peter Panepento on internal matters they should consider before hiring a PR firm, then what to look for in a potential firm before selecting one. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: http...
2019-03-0921 minPublic Relations Review PodcastTrends in Public Relations for 2019Host Peter Woolfolk discusses trends in public relations for 2019 with Nikkia Adolphe--Media Frenzy Global--and why these trends are important for PR professionals.
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2019-03-0220 min
Public Relations Review PodcastTrends in Public Relations for 2019 I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Host Peter Woolfolk discusses trends in public relations for 2019 with Nikkia Adolphe--Media Frenzy Global--and why these trends are important for PR professionals.--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.publicrelationsreviewpodcast.com
2019-03-0221 min
Public Relations Review PodcastThe Messenger I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!This episode--our first--is a solo presentation to provide an overview of what it takes to have a presenter gain respect and acceptability.--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.publicrelationsreviewpodcast.com
2019-02-1913 min
Public Relations Review Podcast#Diversity in Public Relations I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Hosts discusses the need to improve diversity in the public relations industry and the benefits received to clients and the agencies. Guest is Tracey Mendelshon, President, Black Public Relations Society--New York.--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the showNewsletter link: https://www.publicrelationsreviewpodcast.com
2019-02-1952 min