Peter Hannis Hernandez - Podcast Details

Shows

The Core Truth with Peter HernandezEmbracing ChangeAs we all know, stepping out of comfort zones can lead to GROWTH. 🌱 Let me tell you a story... For 10 years, I was with my father's firm, Hernandez Realty, a dominant force in Marina Del Rey. But when it was time for a change, the fear held me back, questioning myself 'How could I leave a business with my own name on the building?' But one rainy night, I took that step, leaving my legacy behind, to join the Jon Douglas Company. It was terrifying! What I realized, though, was the community had my back, and my business act...2023-08-2302 min

The Core Truth with Peter HernandezMy First Sales TestAt eleven & a half, I seized an incredible opportunity as a salesperson... Fresh from the Menehune Surf Contest, I joined the prestigious Windansea Surf Club, & to my delight, we were bound for the Makaha International Contest in Hawaii! 🌟 The challenge? MONEY. But fate had a plan 👉 sell 300 surf locks to earn my ticket to paradise! With unwavering determination, I teamed up with my dad, hitting the marina & connecting with boat-dwellers. Using HEARTFELT persuasion & tapping into my PASSION, I sold all 300 locks, discovering the power of genuine connections. Destiny rewarded me with a trip to Hawaii, competing alongside surfing legends, provin...2023-08-0702 min

The Core Truth with Peter HernandezRecruiting Experienced AgentsSuccessful recruiting is not just about finding the best, it’s about finding the BEST FIT. ✅ In the interview process, here are the top 3 essential qualities that I look for in potential agents 👇 1️⃣ Great reputation 2️⃣ Proven production 3️⃣ Willingness to collaborate & be team players As Douglas Elliman is a team-oriented company, we value those who can work together towards a common goal. 🎯 But perhaps most important of all, is the mutual RESPECT & desire to work together and build a successful partnership. At the end of the day, it’s not just about the economics & the deal, it’s about finding the right people who share...2023-08-0201 min

The Core Truth with Peter HernandezSelf-Reliance👦 I was only eleven and a half years old when I found myself in Makaha International Contest in Hawaii, staring at massive waves that I had never seen before. Everyone around me was telling me that I couldn't handle it, that the waves were too big, too dangerous. They offered to take my place & wear my jersey, but I knew I had to face this challenge myself. I had to get out there and try... 🏄 As I paddled out, fear gripped me. But I kept going, determined to see this through. I found myself sitting in the channel, too scared...2023-07-3101 min

The Core Truth with Peter Hernandez#TheCoreTruth with Michelle Nissani: What It Takes To Make ItIntroducing Michelle Nissani, a real estate expert with a unique approach. Since 2002, Michelle has been dedicated to delivering exceptional real estate services with a mix of sophisticated marketing techniques, meticulous attention to detail, & superb negotiating skills. With a background in Interior Architecture, Michelle brings a deep appreciation for quality & luxury living. She knows how to spot homes brimming with potential & how to make her clients' properties shine in the market.2023-07-2841 min

The Core Truth with Peter HernandezIs Now The Time To Buy?The big question: Is now the time to buy? Like any big decision, the answer isn't always straightforward. Are you a holder or a flipper? If you're a FLIPPER, markets & timing can be unpredictable. But if you're a HOMEOWNER, history has shown that property values will almost certainly go up over time. 📈 Consider the inspiring story of my friend, an aspiring actor who bought a property in the 80s when interest rates were skyrocketing. He struggled but held on through multiple recessions until he sold the property for a staggering $4,175,000 in 2017. He used the equity to buy apartment buildings & now...2023-07-2601 min

The Core Truth with Peter HernandezVisionWhen it comes to my personal goals & aspirations, I've learned that understanding my 'WHY' is crucial... It's important to have a purpose that drives me, whether it's to make a positive impact in the world, provide for my loved ones, or simply achieve my own personal dreams. 💭 But what truly ignites my passion & motivates me to take action is having a clear VISION of what I want to build & create. I ask myself: ❓What problem can I solve? ❓What unique perspective can I bring to the table? ❓How can I make a difference in my industry? Once I've shaped my vision...2023-07-2402 min

The Core Truth with Peter Hernandez#TheCoreTruth with Nadine Lewis: Laying Down the Law in Real EstateMeet Nadine Lewis, a seasoned litigator representing clients across LA & Ventura Counties, specializing in real estate transactions & litigation, from foreclosure defense to construction defects. ⚖️ In addition to sitting on the Consumer Financial Services Committee, her expertise extends to corporate law, aiding startups with legal formation, business plans, & due diligence for mergers and acquisitions. Nadine is an advocate at heart, tirelessly representing women in domestic violence trials since 1995 & working to pass legislation for teenage victims of dating violence through non-profit Break the Cycle. 👇2023-07-2133 min

The Core Truth with Peter HernandezThank You5 years ago, I made the decision to take my social media presence to the next level. I realized that social media was the future, and with everyone glued to their phones, I knew I had to be there too... It took a lot of hard work to find my voice, but it was worth it! 💯 Today, I'm honored to be named #5 out of 100 top realtors on social media. This is an incredible achievement & one that I could not have done alone. I want to extend my sincere gratitude to Buzzy Agents for managing my social media strategy, Your Content Day...2023-07-1901 min

The Core Truth with Peter HernandezHiring New AgentsAs someone who's been in the real estate business for a while, I'm often asked what I look for when recruiting new agents... So if you're thinking about entering this exciting & challenging industry, here are the key things that I look for when I'm hiring new agents 👇 1️⃣ COACHABILITY: Will you take direction, or will you try to make decisions on your own? Being coachable is crucial for success in this industry. 2️⃣ WORK ETHIC: Real estate is like a startup, & it's not easy. To make it, you must be willing to put in long hours - 10, 12, or even 14-hour workdays. Do you have...2023-07-1702 min

The Core Truth with Peter Hernandez#TheCoreTruth with Dan Sachar: Where The Future Meets EllimanMeet Dan Sachar, the brilliant mind behind groundbreaking ideas as the VP of Enterprise Innovation at Douglas Elliman, Inc. & the Managing Director of New Valley Ventures LLC. With a wealth of knowledge, professionalism, and a dash of creativity, Dan is the go-to person for generating fresh solutions to complex problems. 💡 He brought an entrepreneurial energy to his work, revolutionizing corporate settings & fostering unparalleled innovation. His ability to build & manage remote teams to launch a new business showcased his remarkable leadership skills. And on top of it all, his wit, intelligence, and warm personality make him an absolute joy to col...2023-07-1435 min

The Core Truth with Peter HernandezProspecting is FunnyProspecting can be unpredictable, & it's never certain where your next lead will come from... I remember early on my career spending an entire day door-knocking, with not a single positive response. It was disheartening, to say the least. But, when I got back to the office, I found a voicemail waiting for me. It was a potential seller looking to list their property, and it reminded me of the universal law of CONSISTENT EFFORT. ✅ 👉 While your efforts may not always lead to direct results, something magical happens when you put in the work. The leads will show up when you l...2023-07-1201 min

The Core Truth with Peter HernandezInternal ReviewsOne of the greatest privileges I have is conducting annual reviews with my team members... It's a time where I get to check in with each person individually & assess their performance from the previous year. But it's not just about pointing out areas for improvement. It's a chance to HONOR & APPRECIATE each team member for the great job they've done. 🎖️ 👉 It's also an opportunity to coach & mentor them and help them grow and develop. And I believe it's just as important for the person being reviewed as it is for me. They want to hear how they're doing, what they're...2023-07-1001 min

The Core Truth with Peter HernandezTough ChoicesI’ve always enjoyed leadership roles, but it’s not always a walk in the park... As a leader, I enjoy helping people achieve their goals, establishing priorities, & creating new business opportunities. 💡 ❗However, sometimes TOUGH CHOICES need to be made, such as terminating people, enforcing policies, & saying no. It’s not easy because we want to be liked & we care deeply, but we’re ultimately responsible for the success & health of the business. 🏆 As leaders, we’ll always face tough situations that require us to put PRINCIPLES before PERSONALITIES, even if it may hurt someone’s feelings. It’s a challenging journey...2023-07-0701 min

The Core Truth with Peter HernandezMorning RoutineI wanted to share with you my morning routine & what’s been working for me lately... Every morning, as soon as I wake up, I have a huge cup of coffee ready for me, with a splash of almond milk, poured into my favorite mug. ☕ I then settle into my big brown leather chair & start my morning with INTENTION & PURPOSE 👈 My routine begins with reading scripture & saying a prayer, followed by meditation using the Hallow app, which has been amazing for my mental clarity. 🧘 I also incorporate breathing exercises with Wim Hof app, and my WHOOP band tracks my heart rate...2023-07-0502 min

The Core Truth with Peter HernandezThe CoupFacing a COUP was one of the biggest challenges I encountered as a leader. Let me tell you a story... A friend-agent asked me to help secure a listing, little did I know that this would be the beginning of a problem. While I was away on vacation, two agents who cared about me called to warn me about a coup. It turns out that some agents believed I was showing favoritism to my friend. 👥 Upon returning to the office, I discovered that not many agents had gone to the coup meeting. I met with the two agents who org...2023-07-0302 min

The Core Truth with Peter HernandezEconomic Downturns216 views Mar 8, 2023How do I transcend economic fear & uncertainty? I always start by looking at the opportunities that exist amidst the chaos... 🔍 👉 First, I ask myself, “What can I do to take advantage of what’s going on?” In every downturn, there’s a chance to seize new opportunities, but you have to be willing to look for them. 👉 Secondly, I evaluate my past actions & results to identify patterns that can be improved. For example, I invest in my sphere of influence as a realtor & increase advertising efforts when others are pulling back. History shows us that economic downturns & recessions are no...2023-06-3002 min

The Core Truth with Peter HernandezHow We Started Teles PropertiesIf you’ve ever wondered how to turn a simple idea into a successful business, let me tell you about how Teles Properties got started... It wasn’t a one-person endeavor, but a collaborative effort between three friends who shared a passion for real estate. It all began with an invitation to listen to a proposal, which turned into a think tank of ideas. We reflect about the flaws we saw & then asked ourselves, “What if we started our own company?” 🧠 That question sparked a year-long journey of hard work, dedication, and unstoppable momentum. With our solid business plan in hand, we...2023-06-2801 min

The Core Truth with Peter HernandezFight GravityLife can be a constant battle against gravity & inertia, both determined to bring us down. But we can't let these forces win. We have to fight back & push ourselves to new heights... 🧗‍♂️ Recently at a CrossFit class, we had a challenging workout that culminated in four 400-meter sprints. Now, I'm 70 years old & surrounded by younger, fitter athletes... It would have been easy to just go through the motions, to cruise through those runs & make it look like I was doing great. But that's not how I operate. I decided to take on gravity and give it my all. 🏃‍♂️ 👉 How you do one thing is o...2023-06-2601 min

The Core Truth with Peter Hernandez#TheCoreTruth with Bill Begert: The Art of Real EstateMeet Bill Begert, a seasoned professional with over two decades of experience, specializing in brokerage operations, process conception, project management, and communications. With an impressive track record, Bill brings a wealth of expertise to the table. In January 2018, Bill embarked on a new chapter, joining Douglas Elliman California. Prior to this, he had a long & successful tenure at the renowned New York-based brokerage, Corcoran.2023-06-2346 min

The Core Truth with Peter HernandezDon’t Work for FreeThese are my little litmus tests to make sure that clients are ready and willing to transact with you... 1️⃣ Are they working exclusively with you or are they working with everybody? 2️⃣ Are they ready to transact right now if they find the right property or the right buyer? 3️⃣ Are they taking all the relevant steps—showing up, putting the checks in escrow, signing agreements, coming to terms? 4️⃣ Are they making and keeping appointments with you? If your clients meet all of these criteria, you have great clients! But if they don’t, it’s time to get out there and prospect.⁠ 🔍2023-06-2101 min

The Core Truth with Peter HernandezCompany CultureEarlier in my career, I had a top producing agent in our company who was rude, opinionated and made everybody else in the office feel uncomfortable. 🚫 As a leader, I had to confront the issue head on and have chat with this agent. 🗣️ Guided by my principles, I was ready to choose the company culture over this agent... So I prepared myself for the discussion and thought if this agent could change their behavior, maybe we could still keep them on board. As we got into the discussion, the agent said something along the lines of, “do you know that I’m w...2023-06-1902 min

The Core Truth with Peter Hernandez#TheCoreTruth with Heather & Learka: Coast to CoastMeet Heather and Learka - the dynamic duo in real estate who have been inseparable since they officially teamed up in 2006. Their partnership has thrived across multiple platforms, from Coldwell Banker, Teles Properties, to their current position at Douglas Elliman, contributing to one of the most significant real estate mergers in the country... Together, they have sold hundreds of millions in property, championed worthy causes, & tirelessly served communities from LA to London, & beyond. Their clientele spans across California, New York, Australia, Hawaii, the Coastal Carolinas, South Africa, and more, earning glowing recommendations worldwide. Their greatest endorsement, though? It comes...2023-06-1638 min

The Core Truth with Peter HernandezBe a ConsultantThe heart of real estate is the goal of improving lives and creating wealth. That’s why we need to approach each client with a focus on understanding their goals and priorities. ⁠ ⁠ If you come from a place of service, honesty, consultation, & trying to do the best thing for your clients, success will follow.2023-06-1402 min

The Core Truth with Peter HernandezMarketing DollarsI spend marketing dollars and I use my own money. Here's how to spend the marketing dollars: 1) Video Content 2) Social Media 3) Geo-Farming 4) Events 2023-06-1202 min

The Core Truth with Peter HernandezAgent OpportunitiesAgents! This is your moment. This is the time to grow your market share, to grow your business, to build your team. But you need to do it differently...2023-06-0901 min

The Core Truth with Peter HernandezFront Load EffortDoing the front load effort, the work now, is efficient. If you don't want to forget about anything, do it now.2023-06-0701 min

The Core Truth with Peter HernandezDatabaseYou should pay more attention to your existing database over prospecting. Make sure your database is organized. 2023-06-0501 min

The Core Truth with Peter HernandezFirst SaleNobody forgets their first sale. It was a great day when I got my first sale! What other profession can give you such thrills?2023-06-0201 min

The Core Truth with Peter HernandezKeep Marketing SimpleGreat marketing ideas are not your business. Don't copy every agent you see. Be consistent and simple.2023-05-3101 min

The Core Truth with Peter HernandezToxic ClientsAlways avoid toxic clients. You can never change them or make it work with them totally. There's no deal worth it.2023-05-2901 min

The Core Truth with Peter HernandezPut Your Money in Real EstateThe wealth is in the ownership of the real estate. This is where you can make your money and get wealthy. 2023-05-2601 min

The Core Truth with Peter HernandezProductive vs Important WorkIt's very important to distinguish between two types of work: productive work & important work. Productive work is done to create your business. Important work is your marketing, admin, and paperwork. Don’t focus too much on one or the other. You have to do both.⁠ 2023-05-2401 min

The Core Truth with Peter Hernandez#TheCoreTruth with Dina Goldentayer: Step Inside With MeDina Goldentayer, Miami Beach's premier real estate agent, dominates the luxury waterfront market. With $750M+ in sales volume in 2021 & recognition from The Wall Street Journal, Forbes, and The Real Deal, her success stems from client trust, a comprehensive marketing strategy, and achieving top dollar for sellers... Trusted by Fortune 500 CEOs & esteemed clients, Dina is the go-to expert for ultra-high net worth. Her recent "off-market" dominance and Knight-Frank Global Partnership solidify her expertise. Join her satisfied clients and discover why she's the best in the business.2023-05-2219 min

The Core Truth with Peter HernandezBuyers That BuyUse this when qualifying buyers and sellers: ✅ Are they willing to buy or sell right now? ✅ Are they realistic with today's values ✅ Are they working exclusively with you?2023-05-1901 min

The Core Truth with Peter HernandezSeasonal Is BackReal estate is normally seasonal. Realize that we're back to normal times - don’t panic, the market is still really strong.2023-05-1701 min

The Core Truth with Peter HernandezHalf MeasuresYou can't work part-time and earn half money. Client expectations are incredibly high when looking for a Realtor. The profession involves such high levels of ability and expertise that real estate agents must work full-time!2023-05-1501 min

The Core Truth with Peter HernandezNormal MarketWe are now in the normal market. We should be rejoicing in this market. This is what we needed. Get excited about it!2023-05-1201 min

The Core Truth with Peter HernandezStrategies for Today's Market Pt. 21. Listings are the key. 2. Increase your personal touch. 3. Focus on excellence, focus on quality 4. Pay attention to detail 5. Focus on: Excellent service, intense communication and follow through 2023-05-1001 min

The Core Truth with Peter HernandezBuying My First HouseI'll never forget the feeling I had when I first became a homeowner. Comment if you can relate!2023-05-0801 min

The Core Truth with Peter Hernandez#TheCoreTruth with Holly Parker: Anxious NationI'm excited to have a powerhouse like Holly Parker with me today on The Core Truth! With over $10 billion in sales & consistently achieving annual sales in excess of $500M, Holly Parker's expertise and experience are unmatched. As a real estate investor herself, she understands the market's challenges and can guide clients with confidence & finesse. Her honest and straightforward approach to investment analysis and creative financial consultation sets her apart. 2023-05-0535 min

The Core Truth with Peter HernandezTime to PivotDon't do it entirely from emotions and feelings. Look at the data. Then once you evaluate & learn from the data, execute. Great agents, successful business people, they know when to pivot.2023-05-0501 min

The Core Truth with Peter HernandezStrategies for Today's Market Pt. 11. Cut back your personal expenses. 2. Double down on your marketing & growth expenses. 3. Double down on your hours. 4. Revise your business plan now 5. Prepare and budget for a longer time on market with your listings. Let me know if you have any questions and stay tuned for more strategies to win in today’s market.2023-05-0101 min

The Core Truth with Peter Hernandez#TheCoreTruth with Christi Carillo: Owning Your StoryMeet Christi Carillo, Executive Sales Director for Douglas Elliman Newport Beach - a passionate leader in real estate who helps others achieve their goals. Her role involves creating a culture of excellence, coaching agents on growth, & implementing systems for optimal results. Working with the right people is just as important as the brand you align with, and Christi excels at identifying talent and maximizing business growth. She loves connecting with others and is dedicated to seeing them succeed. But for Christi, it's not just about helping others - it's also about owning your story and taking action to achieve...2023-04-2939 min

The Core Truth with Peter HernandezHow To VacationIt's important to switch off and take a vacation sometimes!2023-04-2801 min

The Core Truth with Peter HernandezWhen To Back OffFor you A-type personalities! You need boundaries... 2023-04-2601 min

The Core Truth with Peter HernandezLean InA little secret to success for all agents to consider.2023-04-2400 min

The Core Truth with Peter Hernandez#TheCoreTruth with Mike Reddell: Lessons From Development MarketingLeading by example, Mike Reddell of Douglas Elliman Texas, has a passion for development marketing & an unwavering commitment to excellence. Learn from his invaluable lessons on leadership & development marketing, and discover the secrets to achieving greatness in any field. 2023-04-2232 min

The Core Truth with Peter HernandezNew Agent AlertDon't come into this business unprepared...2023-04-2101 min

The Core Truth with Peter HernandezBe a PoliticianAs a realtor, we are always campaigning! Do you agree?2023-04-1900 min

The Core Truth with Peter HernandezThe Buyer Interview"Buyers are liars" - are they really? Or are you just not asking the right questions?2023-04-1701 min

The Core Truth with Peter HernandezLeverage EverythingTruly successful people leverage EVERYTHING!2023-04-1200 min

The Core Truth with Peter Hernandez#TheCoreTruth with Troy Sacco: Motivating a TeamMeet Troy Sacco, a dynamic leader & Senior Vice President of Sales & Marketing at Five Star Parks and Attractions. With his extensive experience in the industry, Troy has proven himself an expert in motivating and leading teams through compassionate intelligence. Troy is a visionary who understands that the success of any organization is dependent on the collective efforts of its team members. He believes in cultivating an environment that fosters growth, creativity, & teamwork, where everyone feels valued and heard. Troy's leadership style is centered on empathy, understanding, and encouragement, which enables him to connect with his team members on a...2023-04-1238 min

The Core Truth with Peter HernandezWhat Makes a Top ProducerHere is what top producers do! Take notes...2023-04-1000 min

The Core Truth with Peter HernandezMarket ShareWhen markets shrink & everyone else panics, that’s your chance to get ahead.2023-04-0701 min

The Core Truth with Peter HernandezBad DaysTo be successful, you must be able to handle the good and the bad days effectively. 2023-04-0501 min

The Core Truth with Peter HernandezGeo-FarmingIt’s back and bigger than ever! As inventory increases, geo-farming will become even more important.2023-04-0300 min

The Core Truth with Peter HernandezThe Perfect Listing Presentation7 questions you must answer and answer well to win your next listing presentation.2023-03-3101 min

The Core Truth with Peter HernandezWhen To QuitWhen is it the right time to quit the real estate business?2023-03-2901 min

The Core Truth with Peter HernandezFOCUSThis is one of the most important factors in success. Focus on the good, focus on your goals and focus on the task at hand. How do you keep your focus?2023-03-2700 min

The Core Truth with Peter Hernandez#TheCoreTruth with Mike Reddell: Opening Douglas Elliman TexasAs the Senior Vice President and Managing Director of Douglas Elliman Texas, Mike Reddell has been a driving force in the company's growth and success. Under Mike's guidance, Douglas Elliman Texas has become one of the most successful real estate firms in the region. He has been instrumental in expanding the company's reach and increasing its market share through strategic partnerships and acquisitions.2023-03-2534 min

The Core Truth with Peter HernandezChoosing a PartnerWhen choosing a business partner, use these 7 indicators to help choose the right one!2023-03-2401 min

The Core Truth with Peter HernandezSmooth OperatorFind an operator for your business - It's the best way to scale and grow your business.2023-03-2201 min

The Core Truth with Peter HernandezBrokerage 102We all know what to do in a normal market, but when the context changes, your approach must change as well. We are in a low-inventory market, and it's time to pull out your Brokerage 102 tactics. It's time to touch base with your network, maybe even build on your network, and get creative to piece deals together to help everyone reach their goals. 2023-03-2002 min

The Core Truth with Peter Hernandez#TheCoreTruth with Brad Feldman: Not Letting Life Get In The WayBrad Feldman, the real estate expert who has been consistently recognized for record sales and exceptional client service in Orange County's competitive market. Growing up in Nellie Gail Ranch, one of the county's most sought-after neighborhoods, Brad has a deep understanding of the market and its people, which he leverages to create exceptional outcomes for his clients. Despite life's challenges, Brad's unstoppable drive and unwavering commitment to excellence continue to propel him forward. He is a true inspiration to anyone who wants to achieve greatness in both their personal and professional lives.2023-03-1939 min

The Core Truth with Peter Hernandez#TheCoreTruth with Tristan Ahumada: Getting Serious About SocialMeet Tristan Ahumada, the mastermind behind Lab Coat Agents - the leading online community for real estate agents. With his visionary leadership and unmatched expertise, Tristan is a thought leader, innovator, and community growth hacker, advising and educating business owners and real estate professionals on the latest trends and strategies. Tristan's passion for growth and innovation is evident in everything he does.2023-03-1840 min

The Core Truth with Peter HernandezGoogle ReviewsWe all know that social proof is a key deciding factor in who we do business with. How's your social proof looking? When prospects Google you, what do they see? Google Reviews are an excellent source of testimonials for prospects. Use them.2023-03-1700 min

The Core Truth with Peter HernandezHalf LoavesA half loaf is better than no loaf. Here is a reminder to pocket your pride and win.2023-03-1500 min

The Core Truth with Peter Hernandez#TheCoreTruth with Ernie Carswell: Attention to DetailSuccess is in the details, and no one understands this better than Ernie Carswell. With a sharp eye for even the smallest aspects of a real estate transaction, he consistently delivers exceptional results for his clients. His commitment to precision is one of the reasons he's regarded as one of the most accomplished and respected real estate agents in the industry today.2023-03-1534 min

The Core Truth with Peter HernandezEcon 101Adapt to the current macroeconomic situation and spot the opportunity. Pay attention to what's going on in the world, don't become afraid of it.2023-03-1301 min

The Core Truth with Peter HernandezPositive Mental AttitudeFor many of you early in your careers you are struggling to get your businesses going. For me, I spent ten long years trying to get my business going, kind of hitting that same mediocre level year after year, after year. It wasn't until I learned the skill of developing a positive mental attitude that my business and career took off.2023-03-1001 min

The Core Truth with Peter HernandezStay In Your LaneOne of the most important lessons I've learned as an agent, as a business owner, as an executive, as a manager, is learning to stay in my lane. If everyone stays in their lane and doesn't try to get involved in everything else, it runs more efficiently and smoothly. Stay in your lane.2023-03-0801 min

The Core Truth with Peter Hernandez#TheCoreTruth with Dave Werth: Planning to WinI'm joined by Dave Werth, a leader, business coach, and Director of Business Development at Douglas Elliman. Dave has 15+ years of experience building, leading and consulting for businesses that range from start-ups to eight-figures in annual revenue and some amazing real estate agents you might know!2023-03-0628 min

The Core Truth with Peter HernandezDon’t ReduceI've been around for 50 years doing this business, and I have never, ever seen a marketplace where inventory's so tight. For sellers out there, what a great time to sell. But this is for agents. Don't be afraid to take an overpriced listing right now. And further, don't even be afraid to call all of your clients and say, “if you could get a stupid price for your property, what would that price be” and put it on the market. So many agents are so stuck on having the listings of where they think the value is that they some...2023-03-0301 min

The Core Truth with Peter Hernandez360 Degree Coaching360 degree coaching means that I learn from you, you learn from me, and at every level in the organization, we can learn from each other. Not having a company of know-it-alls, leaving your ego at the door, but saying to the person that you're working with, "I want you to coach me on this". Because everyone has something to learn and everyone has something to teach.2023-03-0101 min

The Core Truth with Peter HernandezDoes a brokerage make any difference?Sometimes agents will say "it doesn't matter where I am, nobody cares. They just want to list with me." But I just completely disagree with that. If I'm at a company where the culture, the environment inspires me, motivates me, where I'm learning constantly, where people are smarter than me, where there's agents that are better than me, people fully engaged in the business there to help their agents, an environment of success, I'm going to do better. If the brand isn't really powerful, why are you there? I think company is extremely important. Yeah, they're going to list...2023-02-2701 min

The Core Truth with Peter Hernandez3 Mistakes Why You Lose Listings1. Marketing. Clients complain that they didn't market the property enough. A lot of that is just not showing the clients what you're doing marketing wise and keeping them up to date on every aspect of your marketing. 2. Follow up & follow through. Clients feel like you're not doing that. You're not following up with the clients. You're not doing what you said you would do to market the property and you're just basically not doing what you said you would do. 3. Communication. “The agent didn't stay in touch with me”.2023-02-2401 min

The Core Truth with Peter HernandezHow To Qualify BuyersSo many agents qualify buyers by 'are they pre qualified with a bank?' Yeah, you got to get prequalified by a bank for sure, but I think that's the least important qualification for a buyer. I have four things that whether it's a buyer or seller, is the way to qualify clients to figure out whether or not you should be even working with them. If they hit all four of those requirements, I say work with them. Otherwise, run.2023-02-2201 min

The Core Truth with Peter HernandezYou Need a PromoterLike a great sports team or rock band, even a great movie. Every entity needs a very, very strong leader, somebody that represents the company. I think what you have to decide, is that you or do you need to have someone else do that for you? Either way is cool, but make sure you have a real strong person out front, leading the company, being that front person.2023-02-2000 min

The Core Truth with Peter HernandezSelf ImprovementAm I mentally sharp? Am I physically fit? Am I emotionally balanced? Am I developing my spiritual side? These are the areas I focus on every day. Working on yourself every single day to me, is one of the greatest gifts of life. To get a little bit better, incrementally better. I think this makes us a better person. It makes the world better. I think self improvement is a no-brainer. 2023-02-1701 min

The Core Truth with Peter HernandezValue PropositionHave you ever wondered what your value proposition is? What's your purpose in your business and your career? Is it about you or about others? Which mindset do you think works better?2023-02-1501 min

The Core Truth with Peter HernandezWho are your clients?This is a question every business person and entrepreneur must ask themselves. Because if you market to everyone, you market to no one. Whether you're building your brand, building your value proposition, or even writing a business plan, identify your clients, your target market by considering their pain points, their dreams and aspirations and their fears. Because using the old theory, of spray and pray just doesn't work anymore, there's just too much out there and you have to specifically reach them.2023-02-1301 min

The Core Truth with Peter HernandezAgents Are ClientsDid you realize that other agents within your firm and outside your firm are your secondary clients? Let me give you three tips to build great relationships with other agents. I guarantee it, you'll get more deals done.2023-02-1000 min

The Core Truth with Peter HernandezReputationAs a young man, when I entered the real estate business my dad pulled me aside and he told me, "your reputation is everything". He basically said this: it takes years to build a good reputation, but seconds to tear one down.2023-02-0800 min

The Core Truth with Peter HernandezAre you set up for success?Maybe you're not sure. See if you have the proper support structure and systems in place. Here's a few things to consider. If you do all these things, you are guaranteed to be successful.2023-02-0601 min

Boroughs & Burbs, the National Real Estate ConversationBoroughs & Burbs 73 || The Core Truth with Peter Hannis HernandezSend us a textPeter Hernandez lives his personal and professional passion for helping people become the most successful versions of themselves that they can be. Originally the founder and co-president of Teles Properties until it was acquired by Douglas Elliman, Hernandez is widely regarded in the industry as the driving force behind the renowned Teles brand and its highly collaborative company culture and was responsible for spearheading comprehensive brokerage management there, from marketing, transaction compliance, litigation, and agent coaching to development.⏩⏩ Join the discussion every Thursday at 4pm, Use the Meeting ID: http://zoom.us/j...2023-02-031h 06

The Core Truth with Peter Hernandez#ScalingBusinessWhen you want to scale your business and you want to really grow big, the secret is getting a great operator because somebody that's really good at operations is going to give you the ability to scale. There are several things that operators do that are a unique skill set.2023-02-0301 min

The Core Truth with Peter Hernandez#GetACoachEverybody needs a coach. Top CEOs, top real estate agents, top athletes, all have coaches. When you're picking a coach, make sure they have what you want, make sure they have experience and have done well in what you want to do. And finally, make sure they get you.2023-02-0101 min

The Core Truth with Peter Hernandez#WorkEthicAt the end of the day, when you really think about why some people succeed and why some don't, I am convinced beyond a shadow of a doubt that it's work ethic because work ethic trumps intelligence.2023-01-3002 min

The Core Truth with Peter HernandezSWOT AnalysisWhen you finally sit down to do your business plan, I always recommend you start with a SWOT analysis. Here you consider your strengths, your weaknesses, the opportunities and the threats to your success.2023-01-2701 min

The Core Truth with Peter HernandezNo Heroes WelcomeWe often hear about this concept of “there's no hero's welcome”. But what does it mean when we say no hero's welcome? For some reason, I don't know if it's jealousy or people are afraid themselves for not doing what they want to do, but people tend to try to discourage us from taking on whatever we want to do. There's always going to be those people that are going to tell you you can't do it or not be supportive. And that's why it is so important to always have people around you that support you, that care abou...2023-01-2501 min

The Core Truth with Peter HernandezThe 5 PillarsAnxiety, worry, burnout, hard time sleeping, no time for yourself, no balance in your life - we're facing this every day as real estate agents, and we aren't taking time to focus on the 5 pillars. The reason these things don't happen is because we want to be there for our clients and we want to be the best professionals we can.2023-01-2301 min

The Core Truth with Peter HernandezYour Listing PitchWe know inventory is really, really tight right now and we know it's super competitive out there. So if you want to get really, really good on your listing pitch, record yourself on video.2023-01-2000 min

The Core Truth with Peter HernandezSmart to Be FitI was thinking the other day about when I go to the CrossFit gym, the people I work out with, whether they're at the college level or my age or anywhere in between, they're all so smart. They're all at the top of their fields and they're doing CrossFit, they're doing it consistently and they're enthusiastic about it. And then the conclusion I drew from that was that smart people think it's important to focus on fitness.2023-01-1801 min

The Core Truth with Peter HernandezVision & WhyIs “vision” separate from “why”? Are they the same thing? I would actually say they're different, and I think they're both very, very important to actually accomplishing your goal. I might even put more importance on vision, because vision can become your why. “Why” is important too. But there's something about having a clear vision where you know exactly what you're going to build or exactly what you're going to do.2023-01-1601 min

The Core Truth with Peter HernandezThe Core Truth Series explained ✔️The Core Truth is a collection of my core truths in short video format gathered from over 50 years of experience in real estate. Can you handle the truth?2023-01-1302 min

The Core Truth with Peter HernandezBuy Real Estate 🏡Too many Realtors and excuse my French, don't have a pot to pee in. Many even make seven figures if you can believe it. To get ahead, always take out your taxes first. Secondly, create a budget and stick to it. And finally do what we recommend to our clients. Buy real estate. That's how you get rich.2023-01-1100 min

The Core Truth with Peter HernandezDelegationDelegation is a real problem for so many. And there are two common reasons people don't delegate. 1. It's too hard to teach, it's faster if I just do it myself. ❌ 2. Nobody can do it the way I want to do it. ❌ Both of these are lies. Two huge myths. Work hard on getting over them.2023-01-0901 min

The Core Truth with Peter HernandezWork to LIVELike you, being in the real estate industry, I can experience burnout. And when I do, I go to my favorite hobby where I can really escape. Make sure that when you're getting that stressed out feeling, you take time to do the things you love. Because isn't that what life's about? We don't live to work, we work to live.2022-12-3001 min

The Core Truth with Peter HernandezLeadership Part 1Is everybody a leader? I've been in the number 1 position and the number 2 position, but I think I'm actually better at number two; I like the supporting role. I like helping people achieve their goals. What about you?2022-12-1502 min