Peter Levitan - Podcast Details

Shows

Nomadic Diaries: Mastering Global Transitions Advertising's Golden Era and the Hard Part: Coming HomeToday on Nomadic Diaries, I sat down with Peter Levitan, former Saatchi & Saatchi executive and serial entrepreneur, to talk about navigating international assignments, adapting to new cultures, and the challenges of returning home after working abroad. Peter shared invaluable insights on building trust, learning cultural nuances, and the importance of empathy in global business. Peter was one of the few Americans hand-picked to transfer to Saatchi's London office during its heyday. At that time HR was not involved, there was no orientation, no cultural training, no HR support. He figured it out through pub conversations, workplace friendships, a...

2026-01-1635 min

BOSS by Ali Levitan BOSS with Peter Naylor, Advisor, Investor, & Former Netflix, Snap, Hulu, NBCU Revenue Leader as we talk AI & The Future"I think there is a huge risk, and it’s all going to continue to evolve faster than anybody is ready for." Peter Naylor, Advisor, Investor, and Former Netflix, Snap, Hulu, NBCU Revenue leader, joined me on BOSS to unpack the future.Curious what we’re talking about?🎙️ In just 13 minutes, we covered:→ What Agentic AI means for media & marketing→ Why most execs need to rethink how they’re learning→ What leaders should stop doing, and what they must start

2025-09-0313 min

2025-08-194h 04

Advertising Stories My SEO Trump Bump #1Thank you, Donald, for my Trump Bump.I've been on Google's #1 search page before. Over 1,000 blog posts about B2B marketing got me there.But, but... I am again #1 on Google for people who appear to want to exit the USA because of my How To Move To Mexico to Mexico blog post. My traffic is up over 1,000%https://peterlevitan.com/how-to-move-to-mexico-8342/

2025-01-2904 min

Advertising Stories Levitan's Trump Bump: SEO and Expatriation #2Thank you, Donald, for my Trump Bump.I've been on Google's #1 search page before - for my business. Over 1,000 blog posts about B2B marketing got me there.But, but... I am now on #1 on Google again. This time for people who appear to want to exit the USA. They found my How To Move To Mexico to Mexico blog post. My traffic is up over 1,000%Here is the blog post...

2025-01-2805 min

Advertising Stories My Trump SEO BumpThank you, Donald, for my Trump Bump.I've been on Google's #1 search page before. Over 1,000 blog posts about B2B marketing got me there.But, but... I am again #1 on Google for people who appear to want to exit the USA because of my How To Move To Mexico to Mexico blog post. My traffic is up over 1,000%https://peterlevitan.com/how-to-move-to-mexico-8342/

2025-01-2205 min

Advertising Stories How To Move To MexicoThis excerpt from Peter Levitan's fast-growing blog post "How To Move To Mexico" provides a persuasive argument for Americans to relocate to San Miguel de Allende, Mexico. Levitan highlights the numerous benefits of living in Mexico, including a lower cost of living, a welcoming culture, and a thriving expat community. He downplays safety concerns by citing statistics and emphasizing that crime primarily affects Mexicans involved in drug trafficking. Levitan further asserts that remote work is readily accessible in San Miguel de Allende and that the town boasts a high quality of life with beautiful architecture and a vibrant arts...

2024-11-0909 min

Advertising Stories Your Personal Brand and Marketing Agency SalesThank you Google NotebookLM for the production.Today our personal brand is out there for all to see. We are on LinkedIn,on our website’s About page, in cute Instagram posts, in our new books and interviewed on industry podcasts.Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brandthem whether they like it or not. The key is to control it.

2024-10-2905 min

Advertising Stories What Kind Of Advertising Agency Are You? Here's How To Help Future Clients Love You.Thank You, Google's NotebookLM, For This Episode.Some words from my book, "How To Build A Kick-Ass Advertising Agency," on how to position, describe, and sell your advertising agency services.

2024-10-2620 min

Advertising Stories New Marketing Agency Client Prospecting TipsThis podcast is generated by Google's NotebookLM.Here are some powerful angles on how to build out a new client prospecting system.SEO has gotten rather tricky. So, get out and use account-based marketing tools.

2024-10-2512 min

Advertising Stories "The Mistake - A Vietnam War Photography ProgramThis podcast is generated by Google's NotebookLM."The Mistake" is a new Vietnam-based photography series by photographer and author Peter Levitan that aims to capture the untold stories of the last remaining soldiers from the American / Vietnam War. This project will illuminate the long-lasting impact of one of the 20th century's most controversial conflicts through intimate portraits and personal interviews.A most critical mistake of the war was that the Americans thought that they were fighting a war against the advance of Communism (then known as the Domino Theory). While the N...

2024-10-2410 min

2024-08-301h 01

In A Vacuum (A Peter Overzet Pod)☕ Bully TE & Elite QB Detours (Best Ball Breakfast)Best Ball Breakfast returns for four more Best Ball Mania V drafts on Underdog Fantasy with the usual suspects (solo, Shawn Siegele, Pat Kerrane,) and special guest Adam Levitan. Will the BBMV lobbies become WR avalanches? (SPOILER: yes). Topics discussed: making concentrated bets on upside offenses (Broncos, Panthers, Raiders), ADP values unlocking a contrarian week 17 build, navigating WR avalanches, and recovering from brutal snipes. ⁠⁠Watch on Youtube⁠⁠⁠⁠⁠⁠⁠⁠. ☕ ⁠⁠⁠⁠⁠⁠⁠⁠Become a "Best Ball Value Hound" Youtube member⁠⁠⁠⁠⁠⁠⁠⁠ to get access to Best Ball After Dark interviews and unlock the #☕bestball-breakfast channel in the Deposit Kingdom Discord where I'll tip when I'm joining drafts. 💸 ⁠⁠⁠⁠⁠⁠⁠⁠Use promo code 'PETE' when you...

2024-07-023h 48

Kino oder Couch Peter Jackson, wir möchten neuen Stoff! Direkt von der Aufstiegsparty des FC St. Pauli kommend, könnte Anja heute nur über Fußball reden. Doch bevor es thematisch falsch abbiegt, springt Steven als neutrale Instanz für den Hamburger Fußball dazwischen und korrigiert die Richtung. So wird der Platz schnell gegen die Leinwand bzw. den Screen eingetauscht. Zum Beispiel durch die Serie „Shogun“, die die drei nun zu Ende geschaut haben. Aber natürlich muss auch nochmal über „Rentierbaby“ gesprochen werden, wo doch jetzt das Interview mit der Real-Life Martha viral geht. Außerdem entführt uns Tim in die New Yorker High Society der 60er und 70er...

2024-05-1649 min

Madison BookBeat It’s Not Nothing: Essayist Peter Coviello on How Our Favorite Books and Songs Help Us Make Worlds TogetherIn this edition of Madison Book Beat, host Andrew Thomas speaks with Peter Coviello on his book of essays Is There God After Prince? Dispatches from an Age of Last Things (2023, University of Chicago Press).Exuberant, effusive, rye, and incisive, this collection of essays analyze a wide range of cultural objects in order to shore up some modicum of consolation against an intractable sense of impending doom. By focusing on beloved novels, films, and songs and the joyful connections they help foster between friends, families, and lovers, Coviello argues that these attachments are small m...

2024-02-0552 min

BOSS by Ali Levitan BOSS #TBT with Peter Fader, Wharton's Marketing Professor from October 2020Remember when school was all virtual? Catch my #TBT BOSS interview with Wharton's Marketing Professor, Peter Fader, to hear our conversation from October 2020 when The Wharton School was fully virtual. Peter shares his expertise on adapting to the rapidly changing landscape of work, marketing, and leadership during the tumultuous year that was 2020. Discover the importance of curiosity, resourcefulness, and creativity in navigating the challenges and opportunities presented by the COVID-19 crisis. Professor Fader also discusses the role of data analytics in shaping the future of businesses and the need for a more agile and innovative mindset in leadership. Listen...

2023-09-1409 min

2023-08-111h 06

Managing Marketing Peter Levitan And Darren Discuss How To Build A Kick-Ass Advertising AgencyPeter Levitan is the agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. In a world where some may argue there is already a glut of advertising agencies, Peter argues there is still room for a kick-ass agency to thrive. His first book was The Levitan Pitch. Buy this book. Win more pitches. He has followed this up with his latest tome, which champions this idea. Titled How to...

2023-07-1847 min

Kino oder Couch Kind des Kinos – Peter Thorwarth „Was nicht passt, wird passend gemacht“, „Bang Boom Bang“, „Blood Red Sky“ sowie der am 26. Mai erscheinende Film „Blood & Gold“ – sie alle kommen von niemand geringeren als Peter Thorwarth. Er ist heute zu Besuch bei Steven und Tim und es gibt einiges zu besprechen aus der Kino- und Streamingwelt: „1883“, „Avatar: The Way of Water“, „True Lies“, „Der Greif“, gefährliche Aufeinandertreffen mit Arnold Schwarzenegger, Geheimagenten und und und. Natürlich geht es auch ganz viel um „Blood & Gold“: Der (Zitat Steven) „guckige“ Film, mit seinen „knackigen“ 97 Minuten, hat viele unerwartete Twists und Peter verrät einige Background-Infos zur Entstehung des Filmes und warum er so „unterspannt“ bei der...

2023-04-271h 10

The Agency Profit Podcast The Art & Science of Account Management, With Peter LevitanQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Peter’s LinkedIn linkedin.com/in/peterlevitan/ Peter’s Twitter twitter.com/PeterLevi...

2023-04-1922 min

Build a Better Agency Podcast Deploying effective business development strategies with Peter LevitanBusiness development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it's time to market themselves to prospects. Peter Levitan knows this very well and has some tips to share to help us get creative about our agencies and prospecting for them. Whether aggressively pursuing a dream client or breaking into thought leadership, Peter knows the ins and outs of getting your agency's name out there to just about anyone. Tune into this episode to learn Peter's business development expertise, h...

2022-12-1946 min

Growth Experts with Dennis Brown GE Ep 305 [2021] - 3 Tips For Selling Enterprise Accounts Virtually w/ Peter LevitanPeter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He’s also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful “leave behind” before or after your virtual business meeting. You don’t...

2022-10-1030 min

Amplify Your Mindset with Ricky Kalmon Kev Levitan - Founder & Co-President of Vector ManagementAs the founder and co-president of Vector Management, Ken Levitan leads one of the most formidable artist, lifestyle and brand management companies in the entertainment business today. Levitan has an active role in the successful careers of the company’s diverse list of artists such as Kid Rock, The Struts, Peter Frampton, T Bone Burnett, Tom Morello, Cheap Trick, Lynyrd Skynyrd, Emmylou Harris, John Hiatt, Hank Williams Jr. and others. Levitan is a partner in many highly acclaimed restaurants in Nashville (Adele’s, Bajo Sexto, The 404 Kitchen/Gertie’s Bar and Emmy Squared/The Gulch and Green Hills, Sadie’s and She...

2022-09-1630 min

Exit Coach Radio Peter Levitan - After A Business Career, What? Peter Levitan coaches marketing agency leaders on their business development and just wrote the Book... "How To Sell Your Advertising Agency". (Note: this works for any business and is a lot about understanding why you are selling and what you are going to do next.) And, in 2012 he wrote "Boomercide. From Woodstock To Suicide." "The book is about using suicide as a financial planning tool. When I sold my last business my accountant told me... you know how much $ you have / How much you spend / but not how long it has to last. I...

2022-05-0522 min

Establish The Run Fantasy Football Episode 369: NFC Team-by-Team Draft Recap with Evan Silva and Adam LevitanThe 2022 Draft is over. Evan Silva and Adam Levitan react to each NFC team's haul. Show Notes In this episode, we discuss: Marquise Brown trade Giants win post-Gettleman Bad signs for Antonio Gibson Falcons rebuild Tons more Links mentioned in the episode: 2022 Rookie Rankings - https://establishtherun.com/rookie-dynasty-rankings-2022/ Details on the NEW Golf product - https://establishtherun.com/subscribe-golf/ Underdog Best Ball Rankings - https://establishtherun.com/etrs-top-300-for-underdogfantasy/ Want the information you need to win at DFS Golf? We’ve got you covered with: Rufus Peabody’s projections Live Show with Ada...

2022-05-0441 min

Establish The Run Fantasy Football Episode 368: AFC Team-by-Team Draft Recap with Evan Silva and Adam LevitanThe 2022 Draft is over. Evan Silva and Adam Levitan react to each team's haul Show Notes In this episode, we discuss: JAX goes Walker over Hutchinson Did KC do enough at WR? LAC loads up Veterans like Amari Cooper part of the class Tons more Links mentioned in the episode: 2022 Rookie Rankings - https://establishtherun.com/rookie-dynasty-rankings-2022/ Details on the NEW Golf product - https://establishtherun.com/subscribe-golf/ Underdog Best Ball Rankings - https://establishtherun.com/etrs-top-300-for-underdogfantasy/ Want the information you need to win at DFS Golf? We’ve got you covered w...

2022-05-0339 min

Establish The Run Fantasy Football Episode 368: AFC Team-by-Team Draft Recap with Evan Silva and Adam LevitanThe 2022 Draft is over. Evan Silva and Adam Levitan react to each team's haul. Show Notes In this episode, we discuss: JAX goes Walker over Hutch Skyy to KC Veterans as part of draft classes, ie Amari Cooper Tons more Links mentioned in the episode: 2022 Rookie Rankings - https://establishtherun.com/rookie-dynasty-rankings-2022/ Details on the NEW Golf product - https://establishtherun.com/subscribe-golf/ Underdog Best Ball Rankings - https://establishtherun.com/etrs-top-300-for-underdogfantasy/ Want the information you need to win at DFS Golf? We’ve got you covered with: Rufus Peabody’s proj...

2022-05-0339 min

Establish The Run Fantasy Football Episode 361: USFL Preview with Adam Levitan, Evan Silva, and Cody MainAdam Levitan, Evan Silva, and Cody Main tell you everything you need to know to be prepared for USFL season. To subscribe to our USFL product, click here: https://establishtherun.com/subscribe-usfl/ Show Notes In this episode, we discuss: * Differences between NFL rules and USFL * Coaching tendencies * Depth charts and key players Links mentioned in the episode: 2022 Rookie Rankings - https://establishtherun.com/rookie-dynasty-rankings-2022/ Details on the NEW Golf product - https://establishtherun.com/subscribe-golf/ Underdog Best Ball Rankings - https://establishtherun.com/etrs-top-300-for-underdogfantasy/ Want the information you need to win at DFS Golf? We’ve got you covered wi...

2022-04-1339 min

Establish The Run Fantasy Football Episode 360: NFL Win Total Betting with Evan Silva, Adam Levitan, and Ryan ReynoldsEpisode Summary Win totals are out! Adam, Evan, and Ryan discuss the number on notable teams and which way they lean. Links mentioned in the episode: 2022 Rookie Rankings - https://establishtherun.com/rookie-dynasty-rankings-2022/ Details on the NEW Golf product - https://establishtherun.com/subscribe-golf/ Underdog Best Ball Rankings - https://establishtherun.com/etrs-top-300-for-underdogfantasy/ Want the information you need to win at DFS Golf? We’ve got you covered with: Rufus Peabody’s projections Live Show with Adam Levitan, Peter Jennings, and a rotating group of guests including Rufus Peabody of Unabated Ownership projections Tons more All in one plac...

2022-04-0924 min

LOLz : A DFS Show MASTERS DFS & BETTING PREVIEW W/ ADAM LEVITAN - LOLZ EP. 199Adam Levitan from @Establish The Run - Fantasy Football and DFS joins the show to preview the Masters and talk about ETR's new golf product. 🐦 Bric's Twitter ➝ https://twitter.com/BrianHooper__🎧 LOLz Podcast ➝ https://redcircle.com/shows/lolzpodcast👕 LOLz Merch! ➝ https://overzet.myshopify.com/collect...🔴 Join the Deposit Kingdom discord ➝ https://discord.gg/tbAxDQ4🎮 Bric's Twitch ➝ https://www.twitch.tv/BrianHooper💻 Bric's Website ➝ http://bric75.com/🔴 Subscribe to Brian's Youtube channel ➝ https://youtube.com/c/brianhooper75🐦 Twitter ➝ https://twitter.com/peteroverzet🎧...

2022-04-061h 01 $Roman Prokopchuk\'s Digital Savage Experience$

Roman Prokopchuk's Digital Savage Experience Ep #292 Building A Valuable Brand Interview With Peter Levitan Founder and PhotographerI got to interview Peter Levitan. He is a change agent. He strategies with marketing clients to help them create and run unignorable marketing programs. We spoke about: His journey to now. What motivates him. Weaknesses he turned into strengths. Advice for the audience. And much more. This episode is sponsored by Nova Zora Digital experts in digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the host's alone as his own. Information provided by the guest...

2022-03-0820 min

Ponderings from the Perch Getting Strategic About Account Based Marketing with Peter LevitanMake clients unignorable. That’s a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don’t miss this intriguing discussion between Peter and Priscilla on B2B marketing in the 21st century. “What in fact is that 'ideal client work' for your experience and skill set? Who would be interested in talking...

2022-03-0437 min

Kino oder Couch Otto Waalkes - Der direkte Kontakt mit dem Publikum ist mir wichtigKino oder Couch Heute zu Gast ist Humorlegende Otto Waalkes. Ein absoluter Lieblingsfilm von Otto ist „Mrs. Doubtfire: Das stachelige Kindermädchen“ mit Robin Williams. Ihn und Jim Carrey findet er absolut großartig, weil ihre Filme meist Humor und Herzschmerz wunderbar miteinander verbinden. Außerdem hatte er auch das große Glück, beide kennenzulernen. Otto hat neben seinem Comedy Talent noch viele weitere Hobbys und Begabungen, eines davon ist das Synchronsprechen. Im neuen Film „Ice Age - Die Abenteuer von Buck Wild“ leiht er dem Faultier „Sid“ wieder seine Stimme. Bereits seit 20 Jahren haucht Otto diesem Tier Leben ein, singt...

2022-03-0314 min

Jablam Sports Hockey S7 E7 – Covid-19 rampant in Ottawa, Ovechkin keeps scoringIn this Episode, we talk about how the Ottawa Senators organization has been dealing or not so much with Covid-19 problems, Alexander Ovechkin still finding new ways to score for the Washington Capitals, and dig into finding who Rem Pitlick is on the Minnesota Wild. Guests: Dennis Bernstein – Dennis Bernstein – Covers the Kings on “Kings of the Pod“ @DennisTFP Scott Cullen – Maple Leafs Reporter at @torhockeynow Contributor @TheAthleticFS @mckeenshockey @ByScottCullen Ross Levitan – Host of the Locked On Senators Podcast @RossLevitan Graeme Nichols – Freelance writer covering the Ottawa Senators @6thSens Trending Now: Ovechkin keeps scoring (2:10...

2021-11-1643 min

Advertising Stories How To Be A Brilliant Podcast Guest | EP: 42Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?So, take a listen and find out how to get rich and famous. Faster. OH, Interview Valet does it all...

2021-09-2032 min

Movies That Made Us Gay The Little Mermaid with special guest Allison LevitanCome on you poor unfortunate soul! We watched The Little Mermaid (1989) with our friend Allison Levitan and we want to be part of your world! If you didn't swim like a mermaid in the swimming pool after watching this movie are you even gay? This movie not only started the Disney animation renaissance, but it launched a thousand gay boys life-long mermaid fascination. Throw in the DREAMY Prince Eric and the Drag Queen Ursula and you have one heck of a homosexual experience. Do you remember where you were when you first realized the Disney animators actually and truly u...

2021-09-171h 42

Kino oder Couch Peter Schulze - Der Königsmacher ist meist interessanter als der König!Kino oder Couch Heute zu Gast ist Künstler*innen-Betreuer und PR-Agent Peter Schulze! Seit über 40 Jahren ist die Filmbranche sein Zuhause und einer seiner absoluten Lieblingsfilme ist noch immer „Iwans Kindheit“ aus dem Jahr 1962. Aber auch „Cabaret“ hat er mindestens 13-mal gesehen, er verehrt Liza Minnelli und die berauschende Filmmusik noch heute. Peter und Steven schwelgen in Erinnerungen an River Phoenix und Peter schwärmt von Timothée Chalamet. Er verrät, dass er beim Binge-Watching das perfekte Haushemd trägt und warum er niemals Filme und Serien auf dem Laptop gucken würde. Publicist Peter erzählt, wie er vom Filmkopie...

2021-08-191h 25

Advertising Stories How To Get More Advertising Agency New Business Leads. | EP: 41Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up DailyAs Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership."The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones each day. These are actionable leads for the advertising agency universe.

2021-02-2433 min

Expert Authority Effect® Interviews with Mario Fachini 0237 | Building Direct, Action-Oriented Account-Based Marketing Programs For Leading Advertising Agencies with CEO Peter LevitanVisit www.EAInterviews.com/PeterLevitan for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Building Direct, Action-Oriented Account-Based Marketing Programs For Leading Advertising Agencies with CEO Peter Levitan

2021-02-1741 min

Jablam Sports Hockey S6 E9 - Offside Goal Senators' Tkachuk In this episode, Dave McCarthy and John Fischer join Peter @Russian98 to discuss the offside goal in the Blue Jackets and Hurricanes game. They talk about Pittsburgh's new management and Covid-19 harming the NHL schedule. In Team Iso: Ross Levitan joins the show to talk about Brady Tkachuk and the free-falling Ottawa Senators. Guests: John Fischer - Covering the Devils for over 10 years @JKFischer Dave McCarthy - Toronto correspondent for NHL.com @DaveAMcCarthy Ross Levitan - Producer at TSN 1050 @RossLevitan Trending Now: (1:27) Dave Mc...

2021-02-1058 min

Growth Experts with Dennis Brown 3 Tips For Selling Enterprise Accounts Virtually w/ Peter Levitan Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He’s also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful “leave behind” before or after your virtual business meeting. You don’t need to thro...

2021-02-0130 min

On Brand with Nick Westergaard How to Build an Unignorable Brand with Peter Levitan“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast.About Peter LevitanPeter Levitan brings years of experience to his work as an agency c...

2020-12-1429 min

Advertising Stories Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40Patrick Renvoisé of Sales Brain On How To Manage A Brain On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap®."Patrick Renvoisé on LinkedIn

2020-12-0140 min

Advertising Stories Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- VirtuallyNo way we are going to be able to do a retreat online. Impossible. Right? Wrong.Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.This is especially important when people in the same company are hanging out faaaar apart.Elicia Putnam on Linkedin.True Story on the...

2020-11-1829 min

The Businessology Show Pitch It with Peter LevitanJason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world.

2020-11-1500 min

2020-11-1536 min

Advertising Stories Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38An Advertising Agency CEO On How To Win A Virtual PitchLinda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection. This is a how-to get past not being in the same room BUT still exciting the client and winning. # 2 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

2020-11-0925 min

Advertising Stories How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint....

2020-10-291h 05

Movies That Made Us Gay Practical Magic with special guest Allison LevitanHang on to your husbands, girls! We watched Practical Magic (1998) with our friend Allison Levitan and the nudity is entirely optional, as you well remember! This movie has more wicked witchery than Stevie Nicks - and she's heavily featured on the soundtrack. Sandy (Bullock) and Nic (Kidman) are serving major lewks as the bewitching Owens sisters and Dianne Wiest and Stockard Channing are giving us major Agnes Moorhead as Endora vibes as their wacky aunts. Tonal issues aside, this movie is a ton of fun and we forever Stan Sandy playing a no-nonsense empowered woman and Nic playing a fl...

2020-10-231h 40

Advertising Stories GO: Listen To The Smartest Person In Advertising. | EP: 36OK, The Smartest? Well, This Is, In Fact, Arguably The Truth. And, Michael Moszynski Does Have An English Accent To Boot.Michael and his Creative Director business partner Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this, just one office in London. Oh, and they named it London Advertising.People, this is a learning experience. Put the headphones on and go for a walk and a listen.London AdvertisingThe London Advertising Advertising program. Yes, they used adver...

2020-10-2243 min

Helping Sells Radio 202 Peter Levitan Adding value to companies with a shared missionPeter Levitan knows something about adding value to companies. He spend 16 years in advertising at one of the largest ad agencies in the world, bought and sold three advertising agencies, and founded two internet startups, one of which was sold to Microsoft. Levitan describes company value in a few ways. Sure, a company has value so it can be sold. You might call that the company valuation or market capitalization. There is another element of value. There is value in attracting employees who like what your company stands for and who want to c...

2020-10-1751 min

Industrial Strength Marketing Win More Business With Peter Levitan, Author of The Levitan Pitch and Agency ConsultantListen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands. Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry. Articles and resources referenced in this episode:Get to know Peter Levitan onlineConnect with Peter on LinkedIn Listen to Industrial Strength Marketing on Apple Podcasts and let us know wh...

2020-10-1445 min

Advertising Stories Hi. This Is Your Bank. Give Me Your Account Number and Password | EP: 35Malvertising Is Hijacking Your User Experience And The Advertising World. "Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?"OK, a no go? Really? How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit card, and a recent photo of y...

2020-10-1037 min

Advertising Stories How To Build A More Profitable Advertising & Digital Agency. | EP: 34Michael Farmer... The Man Who Drives Advertising Agency ProfitabilityWant to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies."Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and other strategic issues that affect agency creative and financial performance."

2020-10-0642 min

Advertising Stories How To Sell Your Digital Or Advertising Agency | EP: 33Sooner Or Later You Will Sell Or Buy A Digital Or Advertising AgencyAdvertising Stories delivers the how-to sell and buy. Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases. It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal.Media Advisory PartnersGo here...

2020-09-2435 min

Advertising Stories The In House Advertising Agency - A Good Idea? | EP: 32What Is Up With The In House Agency?Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it?Steven Morvay on LinkedInYO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...A nice thing for me… Feedspot has recognized Advertising Stories as...

2020-09-1736 min

Advertising Stories A Most Experienced Executive Creative Director | EP: 31Most Experienced ECD? OK, One Of Them,Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following...ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom.Author of "I Wrote The Book On Advertising"Member of the Directors Guild & commercial director.Actor.Professor.Owner of the agency RocketScience Creative.YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to...

2020-09-1137 min

Advertising Stories The Art & Science Of Smart M&A | EP: 30M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special BusinessI've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success without a smart consultant and that is just what Dominic brings to the table. Take a listen and get ready to learn how to do the mergers and acquisitions hustle. or is it rumble. ...

2020-08-3130 min

Advertising Stories A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29Brilliant, Actionable Thinking From A leading Advertising Agency Search ConsultantI had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis.Michael was always the smartest and funniest guy in the room.I did this interview in 2006. It covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and...

2020-08-2542 min

Advertising Stories Wil Power | The Most Powerful Man In African American Marketing | EP: 28Totally Unignorable African-American Ad Agency. L.A. Style.Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do:"Wil Power Integrated Marketing is positioned in more than 40 urban markets nationwide with well-established business relationships with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually."How many advertising agencies have a unique idea as powerful as that? Plus, Wil should run for the next...

2020-08-1919 min

Advertising Stories Kamala Harris Could Not Get A Job In Advertising | EP: 27Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American market expert agency. The power of Wil Power comes from its work at "Harnessing the power of word of mouth in the African American market through Urban Beauty Salon and Barbershop marketing." In this interview, I asked Wil for his thoughts on what I consider the totally lame state of African-American representation within leadership at the major advertising agency networks (2 p...

2020-08-1319 min

Advertising Stories Expert Advice On How To Grow Your Marketing & Advertising Agency | EP: 26So, You Want To Grow Your Advertising Agency - Much Faster.This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation). I interview Joe Koufman of Setup an Atlanta based marketing consultancy that is all about marketing client to communications marketing agency matchmaking. The kind of dating that that leads to love that every agency should want.Lots of detail in this show that will help you to get out there and win...

2020-08-1029 min

Advertising Stories Should You Podcast? Critical Podcasting Information From Podnews | EP: 25Podcasting News - Some Go or No Go Podcast Information.Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland.Critical questions you should be asking... Should you (podcast? Why should you podcast? What are the opportunities and issues? How many podcasts are there? How many episodes? Best length? What is 'pod fade'?That's it. Oh, to help you, I will put a link to a great podcast interview Peter did with a podcast leader...

2020-08-0902 min

Advertising Stories Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, the major Internet retail platform. You will leave almost as smart...

2020-08-0524 min

Advertising Stories Advertising and Marketing School | Find That Groovy Life After Advertising | EP: 23Is There Life After Advertising? Yes. Many.Here are some thought starters to get those next stage juices flowing.Head over here to read how Tim Ferris and Noah Kagan think that you can start a million-dollar business. LOL, yes this weekend. Want to run a "passive income" business? Well, Pat Flynn is the master who can get you started and rocking. Go to his Smart Passive Income blog for years of how to.Want a comprehensive list of online businesses that you can buy? The well-named Empire Flippers...

2020-08-0302 min

Advertising Stories Michaela Alexis | Learn From A LinkedIn Trainer And Her Over 170,000 Connections | EP: 22Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru.Oh, and those K-Swiss sneakers named after her. Plus some delightful conversation.Michael Alexis on LinkedInWatch the video of Michaela introducing the K-Swiss Startup sneakerA nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast

2020-07-3032 min

Advertising Stories Priscilla McKinney | How To Market Your Podcast | EP: 021Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it.Hear how Pricilla built a podcast program based on having clear business objectives and knowing what her audience wants and needs. No guesswork here.Pricilla's podcast recording and marketing advice includes how to pace yourself, how to leverage social media to amplify the podcast content (going from blog posts to videos to email and LinkedIn posts), and finally... why having a process is critical to success and...

2020-07-2742 min

Advertising Stories Advertising And Marketing School | Google Page Speed Tests | EP: 20Test Your Website Page Speed. Fast Is Good.Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.'Google PageSpeed Insights. Google’s Mobile-Friendly Test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.BROWSEO. helps you view any web page like search engines see it. Here is Peter Levitan.

2020-07-2602 min

Advertising Stories Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.

2020-07-2416 min

Advertising Stories Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview.She was right.Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again.Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC. This is episode one of a two-part series.Cathy Taylor on LinkedInA nice thing… ...

2020-07-2115 min

Advertising Stories Peter Levitan | How To Name Your Advertising Agency Using Science | EP: 17A company or brand name, especially for an advertising agency name, can make or break you at your launch or over time. This podcast explains how to name a brand. Company and brand naming is both science and art. The right brand name adds value and drives sales. Here is a blueprint based on naming conventions to get there.Consider whether your advertising name is a:NeologismCurrent usage wordHybridAcronymFounder NameYour advertising name can make or break your first impression. How To Name Your Advertising Agency Article.Leading Independent A...

2020-07-1717 min

Advertising Stories Russ Stoddard | How A Boise Agency Went Global Via Purpose Driven Marketing | Ep: 016Russ Stoddard is president of Oliver Russell a branding agency that elevates the impact of companies striving to do good for people and our planet.Hear him talk about how his agency went global by doing very good stuff. A perfect podcast for today's world.If you are one of the first five to email me at peter@peterlevitan.com I will send you a free copy of his book Rise Up: How To Build A Socially Conscious BusinessRuss Stoddard On LinkedInOliver Russell ...

2020-07-1429 min

Advertising Stories Linda Gonzales | The Art Of Multicultural Marketing And Fortune 500 Mistakes | EP: 015Linda Gonzales is the CEO of Viva Partnership, America's leading multicultural marketing and advertising agency. Listen to how Linda defines multicultural marketing and how to get it done. As you will see, some Fortune 500 companies get it so wrong that I cannot even say how bad it is without having my mother scold me. We also discuss the poor state of inclusivity in today's corporate world. Sad.Linda on LinkedInViva PartnershipKmart's Mega Masmaste MistakeHave you been to my website...

2020-07-0934 min

Advertising Stories Robert Peterson | What's Up With Japan Advertising, Marketing And Sushi | EP: 014Robert Peterson / Bob-san Grew Toyota, Saatchi & Saatchi, and Now A Skin Care Brand Plus (!) His Peeps Just Won A Big CES Award. Not your average expat life in Tokyo, Japan.I think that that about says it all until you listen to this episode. If you did listen, arigatōgozaimashita.Bob-san on LinkedInBob's Book - Make It Happen On Amazon. Toute Nuit - Please Look Your Best. Oh, and wrinkle-free.Have you been to my website

2020-07-0629 min

Advertising Stories Patrick Peduto | How To Lose An $80 Million Advertising Account Overnight | EP: 013Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time.Let's just start with 1988's The New York Times headline:Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV AdsPatrick Peduto was the ECD and I was the Management Supervisor on Saatchi's Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest...

2020-07-0116 min

Advertising Stories Bob Hoffman | The Ad Contrarian Talks About How An Ad Agency Should Pitch For New Accounts | EP: 012Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts.In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches."Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himself: "Bob is the author of...

2020-06-2904 min

Advertising Stories Satish Krishnamurthy | Actionable Marketing Insights From India's Leading Brand Strategist | EP: 011Satish is a Head Of Strategy at Mumbai's Sideways Consulting. He and his teams have grown some of India's and USA's leading brands... and he's helped solve major life and death cultural issues. Not too shabby.With his leading New York (including the fan-favorite Naked) and Mumbai agency background, Syracuse University advertising MBA, and brutally strategic approach, Satish can say that he does just a few things. Here are five: master of human insights; channel-agnostic communications strategy; behavior architecture; design thinking; and managing complex digital behavior.

2020-06-2541 min

Advertising Stories Matt Faulk | Want To Win More Webby Awards Than Any Other Agency? | EP: 010How Do You Win Webby Awards? Super Strategic Basic 'Agency' And CEO Matt Faulk Are Not Remotely Basic.Here is some insightful inspiration for you and your agency all the way from California. Hear how Basic, a winner, wins notoriety, the trust of leading clients, and the industry... should help you grow your own agency - and career.Meet Matt Faulk, the CEO of Basic, a multi-office branding & digital design & experience "advertising" agency that works with uber-creative clients like Google, Airbnb, Patagonia, Apple, and Beats by Dre. C...

2020-06-2243 min

Advertising Stories Kent Lewis | Small Advertising Agency Journal - How To Beat The Big Agencies | EP: 009Kent Lewis - Portland's Digital Agency Anvil Beats The Big Agencies.Listen to how an agency owner drives business, delivers strong digital marketing opinions, and discusses how important community work is.Kent Lewis is the founder and President of Portland's Anvil Media, a small digital advertising agency. "Small" is in many ways a bad definer since Anvil drives large client business better than the mega agencies. Anvil is known for its expertise in delivering analytics, search engine, and social media marketing services.Anvil and Kent have been recognized across the universe...

2020-06-1735 min

Advertising Stories Rob Walch | Part Two: A Deep Look At The Birth Of Podcasting | EP: 008Part Two: Rob Walch of Libsyn and Podcast411 - The Lowdown On The Birth & Growth Of Podcasting In This 2006 Interview.You know this, right? The word Podcast comes from the combination of iPod and broadcast. You know that Apple made podcasting what it is today? You also know that the beauty of podcasting is the instant delivery to your device via an RSS feed.? But, do you really know all of the early history? This episode of Advertising Stories will bring you up to speed.By mid-2006 Rob Walch had already recorded 149 episodes...

2020-06-1532 min

Advertising Stories Don Tolep | How To Overcome Fear And Loathing In Advertising | EP: 007Fear Can Be A Great Motivator In The World Of Advertising. Or, It Can Be Debilitating. Pick One. The feeling of "fear" can be a part of everyday life at many advertising agencies. Fear of losing a valuable client; fear of not winning a new business pitch; fear of slow growth; fear of not being able to sell in that great idea; fear for your job or slow career growth... I'll stop there. Fearless Don Tolep discusses advertising agency fear. But more importantly, how to overcome fear to win.Don has...

2020-06-1428 min

Advertising Stories Michael Donahue | The Birth, Life And Death Of L'eggs A Mega Brand |EP: 006Michael Donahue Has Many Letters to His Name. DFS, S&S, L'eggs, 4A's, and ANA.Michael Donahue is going to tell us about how a brand can be born, grow to greatness, and die. Nothing is forever in brand land. Michael, an original Mad Men man, has been an Executive Vice President and Board member at Saatchi & Saatchi Advertising; EVP at The Association Of American Advertisers and Senior Director Of The Association Of National Advertisers. He is also the tallest man in advertising. And, if that was not all, he did in fact...

2020-06-1219 min

Advertising Stories Kathy Valenti | How A Brilliant Advertising Copywriter Became A Fiction Book Author | EP: 005How To Go From Advertising Copywriter To Fiction AuthorKathy has written advertising copy for mega-brands like Nike, Dr. Martens, Harrah's, and Subway. Her wordsmithing has won numerous awards. But more importantly, it has led her to a life of writing fiction.Kathy, well actually Kathleen Valenti, is the author of Protocol, 39 Winks and As Directed all part of the Maggie O'Malley Mystery Series, published by Henery Press. Our talk covers the skills required to be a powerful copywriter and author. Many of these skills are required to build characters, stories...

2020-06-1028 min

Advertising Stories Rob Walch | Predicting The Future Of Podcasting. Was He Right? Spoiler Alert... Yes. | EP: 004Rob Walch of Libsyn and Podcast411 Predicted The Future Of Podcasting In This 2006 Interview. He was right.Rob has been a leader in the world of podcasting since 2004. No one knew more about where podcasting was and IS now going than Rob. Rob's podCast411 is where it all started and is worth a visit. If you are a broadcaster, publisher, or listener, Rob's history and insights will help you understand why podcasting is booming. This entertaining conversation was first recorded in 2006 on my advertising agency's podcast, The 360 View. I...

2020-06-0814 min

Advertising Stories Nancy Berger | The Disrupted History Of Fashion Sales And Marketing | EP: 003Nancy Berger Discusses The History Of Fashion Marketing. Has any category been as disrupted as fashion marketing? Not many.Nancy knows. She ran sales and marketing at Calvin Klein, Donna Karan, Valentino, and Dolce & Gabbana. Plus she consulted for Conde Nast. Wow.Today, Nancy runs Grace Group, a leading global fashion marketing consultancy. I talked with Nancy about the past, present, and future of fashion and luxury marketing. We covered magazine advertising, PR, fashion shows, and the move to social media and, importantly, Instagram. Fashion marketing has...

2020-06-0435 min

Advertising Stories Adidas & Saatchi | The Worst New Business Presentation Ever | EP: 002Adidas - The Worst New Business Presentation EverThis is one of the worst advertising stories I've ever participated in. In the early 1990s, I was the European Bussiness Development Director in Saatchi & Saatchi Advertising Worldwide's London office. One day Maurice Saatchi asked me to run a pitch for the global Adidas account. We had everything working for us. Maurice and Charles Saatchi, a team of London's best creatives, an Adidas CEO who loved us, the support of Adidas America. Unfortunately, we also had some baby seals that were beaten on ice flows...

2020-05-2711 min

Advertising Stories Intro To Advertising Stories | EP: 001Peter Levitan’s Advertising Stories delivers unvarnished stories from glib advertising agency creative directors, account managers, CEOs, media geniuses, and even agency big brand clients. We’ll talk about creating ads, trying to sell them, not selling them, making the logo bigger, my dad likes this idea better, how I lost that account, plus ad agency hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines’… “Goo...

2020-05-2102 min

Ponderings from the Perch Priscilla and Peter Levitan - How To Be Un-Ignorable!Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that everyone is freaked out and scared. You’d want to harness the advice from that friend, and...

2020-05-0140 min

Movies That Made Us Gay Steel Magnolias with special guest Christian Turner and Allison LevitanSeason 2 is here and we brought out the big guns. The big, southern, sassy guns. We watched the super duper gay Steel Magnolias (1989) with special guests Christian Turner and MTMUG all-star Allison Levitan. If you're ready to listen to Pete quote this entire movie in a questionable southern accent you've come to the right place. Don't worry, we cover the most important aspects of this classic - the fashion, the hair and most importantly the diva speeches. Also butts, this movie has lots of butts. Drink you juice and let's get working on these nails - It's Season 2 of Movie...

2020-02-211h 49

RotoGrinders Daily Fantasy Football NFL Divisional Round Strategy and Picks - Pete Overzet Live Build w/ Adam LevitanPeter Overzet is joined by Adam Levitan in the Divisional Round for a live GPP strategy session and lineup build for his DraftKings Bankroll Challenge. #NFL #DFS #DraftKings #FanDuel #RotoGrinders Learn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

2020-01-101h 02

Working Without Pants - Creative Entrepreneurship 148: Selling your agency with Peter LevitanPeter Levitan joins us in this week's episode to discuss how he went about selling his agency and some words of advice for those who are thinking about selling theirs. Currently living in Mexico, Peter is a Business Development Consultant for advertising agencies around the world. Before that, he bought, and then eventually sold, his advertising agency in Oregon by managing the process himself. Ask yourself the critical question, "Would you buy your agency?" If it's not a solid "yes," you may want to rethink selling. Also, very few agencies have a solid business plan, and this is key. If you...

2019-12-0545 min

Movies That Made Us Gay Hocus Pocus with special guest Allison LevitanIt's been 300 years, right down to the day… and we're finally getting around to watching Hocus Pocus (1993). We sat down with #friendofthepod Allison Levitan to talk about this high-camp fantasy starring our Queen Bette Midler. This movie has united a generation of Millenials through campy songs, Hot Topic fashion and pre-Drag Race era makeup contouring. Gays and straight (girls) alike unite through joint love of this Halloween mainstay, hatred of children and devotion to the master himself - Satan… I mean Garry Marshall. Happy Halloween!! Thanks for listening and don't forget to subscribe, rate and review us on iTu...

2019-10-111h 38

The Digital Project Manager Project Management & The New Business Process (With Peter Levitan From Saatchi & Saatchi)How can project managers work better with business development and sales in order to win more projects that your agency can successfully deliver? Find out in this interview with agency growth consultant Peter Levitan, who has owned his own shop, worked with clients like Nike and Saatchi & Saatchi, and has bought and sold three ad agencies.

2019-02-2634 min

Success is a Choice Fantasy Football Expert Adam LevitanAdam Levitan is a fantasy football expert that helps thousands of casual and serious players each week. He is a DraftKings analyst. Along with Fantasy Football Millionaire Maker Winners, Peter Jennings and Al Zeidenfeld, they co-host The Daily Fantasy Football Edge pod. Levitan is also an analyst and writer for Fantasy Labs. He is a two-time Fantasy Sports Writer Association award winner. In 2015, PlayingLegal.com named Levitan as one of the Top-50 Influential People in Daily Fantasy Sports. Twitter: @AdamLevitan Listen to Adam's Daily Fantasy Edge podcast Read Adam's articles for Dr...

2017-11-2731 min

Ponderings from the Perch Priscilla Goes Global with Agency Genius Peter LevitanJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right? If you're a marketing agency owner, you won't want to mi...

2017-08-2541 min

Thinking With Mitch Joel SPOS #569 - The Relevance Of Marketing Agencies With Peter LevitanWelcome to episode #569 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #569 - Host: Mitch Joel. When I think about the future of marketing agencies and what it will take for them to thrive and flourish, I think of Peter Levitan. Peter owned his own agency, he bought and sold three agencies, he worked for one of the largest advertising agencies in the world in New York and London, he's pitched (and won) large accounts all over the world, he's been client-side, and he...

2017-06-0451 min