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Peter Sandeen

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Amplify Your Marketing Message with Christine Campbell RapinAmplify Your Marketing Message with Christine Campbell Rapin120 - Stand Out and Become the Clear Right Choice for Your Prospects to HireListen to this episode to discover: Why you should do target customer selection backwards. How to go beyond value creation to move clients to a "YES" more quickly. Ways to ensure your marketing is consistent, memorable and effective. Today's Guest: Peter Sandeen Peter Sandeen is often called the “marketers’ marketer” as more than half of his clients are marketing companies. They come to him because it’s difficult to see your own marketing clearly — especially, what makes you stand out from the competition and what impacts your marketing results the most. He’s known for...2024-11-0726 minRapid Results with Andrew WeissRapid Results with Andrew WeissCreate marketing messaging that converts better than 8-figure businesses with Peter Sandeen"Sometimes It's difficult to see your own marketing clearly, especially what makes you stand out from the competition and what impacts your marketing results the most."Peter Sandeen is often called the “marketers’ marketer” as more than half of his clients are marketing companies. They come to him because it’s difficult to see your own marketing clearly — especially, what makes you stand out from the competition and what impacts your marketing results the most. He’s known for a nearly perfect track record of helping his clients break their profit records repeatedly.Timesta...2024-10-011h 01Leasehold Abuse - The FactsLeasehold Abuse - The FactsS1: E3 - Part 10: What does financial abuse in leasehold look like – Personal Experiences Contd.Background and history - Part 7 - one particular freehold/ leasehold framework we know of - a continuation in respect of:               - Are these RA Directors single-handedly responsible for trashing our                  "capital values"?               - Are all marketers liars?               - Are these RA Directors stupid?               - Did they lie to a Judge... on more than one occasion?               - Was legal negligence at play here? That's what we were told...               - Is their law firm made of the same fabric?               - If something looks like shit and smells like shit, what do you think it is?                Failure to comply with c...2024-09-0920 minThe Decision DoctorThe Decision DoctorMaking the Right Marketing Decisions with Peter SandeenDr. Constance Dierickx and marketing expert Peter Sandeen explore the art of making informed decisions in marketing, the importance of integrated marketing efforts, and how to use data effectively without falling prey to misleading metrics. They share some best practices, like the value of external perspectives in the decision-making process, plus what not to do, including common pitfalls in marketing strategies.About Peter Sandeen:Peter Sandeen is a marketing expert known for his strategic and integrative approach to marketing. With a background in conversion optimization and copywriting, Peter has helped countless businesses, from small enterprises...2024-07-021h 03Marketing SpeakMarketing Speak440. Be a Marketing Essentialist with Peter SandeenOptimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the “marketer's marketer,” shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism — focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.2024-03-1351 minOrganized and Energized! The PodcastOrganized and Energized! The PodcastHow to get more leads and sales from your website with Peter Sandeen Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are other marketing experts. They come to him to find out what is it exactly that motivates people to buy from them and to get clarity to what impacts their results the most. Peter's approach is based on a decade of conversion optimization, looking at what improves your website's results most consistently. Full show notes here:https://thepodcast.organizedandenergized.com/?p=1260Support the show2023-04-1936 minMaking It: How to Be a Successful Online EntrepreneurMaking It: How to Be a Successful Online EntrepreneurChoose Wisely (Peter Sandeen)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak. Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.      Peter Sandeen is a marketing expert that helps his clients gain clarity on what motivates their buyers.“And primarily you're building the business and the business operates based on you doing things that you are enjoying, and you're good at.” – Peter SandeenPeter Sandeen is often call...2022-12-2311 minNeurodiversity Superpowers of Autism, ADHD, OCD, Dyslexia, and other unique brainsNeurodiversity Superpowers of Autism, ADHD, OCD, Dyslexia, and other unique brainsPeter Sandeen Autisic Super MarketerPeter Sandeen is often called the “marketers’ marketer” because more than half of his clients are other marketing experts. They come to him to get clarity to what actually motivates people to buy what they sell, what makes people choose them over all the other options, and what impacts their results the most. Peter's approach is based on a decade of conversion optimization—looking at what improves your marketing results most consistently.To see why they go to him, watch this 7min video that goes over 3 marketing mistakes even experts make: https://petersandeen.com2022-09-3047 minGuts, Grit & Great Business®Guts, Grit & Great Business®The Marketers' MarketerWith Peter Sandeen, who is often called the “marketer’s marketer” for having a lot of marketing experts as his clients. Peter is a Value Proposition and Marketing Messaging Expert for more than a decade. He helps business owners create a strong value proposition. Clients come to him to find out what is it exactly that motivates people to buy from them and to get clarity to what impacts their results the most. His approach is based on a decade of conversion optimization, looking at what improves your marketing results most consistently. Join our conversation as Peter shares some strategies that w...2022-09-201h 03Power Your Profits PodcastPower Your Profits PodcastThe Essentials Of Efficient Marketing With Peter SandeenEntrepreneurs often have too many things on their plate, making them overlook the essential parts of their businesses. That's why this episode's guest preaches efficiency in all things, including marketing. Susie Carder sits down for an interview with marketing specialist Peter Sandeen. Peter discusses the need to have your essentials in place, marketing tactics, and why you need to avoid overly complex systems. Tune in and learn more from Peter.Love the show? Subscribe, rate, review, and share! https://susiecarder.com/2022-04-1434 minWealth On Any IncomeWealth On Any IncomeEpisode 72: Marketing Essentials with Peter SandeenIn Episode 72 of the Wealth On Any Income Podcast, Rennie is joined by Peter Sandeen. He is often called the "marketers' marketer", because more than half of his clients are marketing experts!Peter's primary focus is marketing messages and funnels, but he spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.In this episode Rennie and Peter cover:What Peter’s primary focus is and why.Peter’s favorite charity – WWF (World Wildlife Fund)Who Peter’s current clients are – and the re...2022-01-1020 minThe Business Ownership PodcastThe Business Ownership PodcastHow to finally fix your website, so you get more leads and sales - Peter Sandeenhttps://www.6figurewebsite.com/redesign-process?affiliate_id=3335354 2021-11-2939 minThe JVology Show with Jay FisetThe JVology Show with Jay FisetEpisode 11: How you could get more leads and sales from your website ft Peter SandeenGo to www.petersandeen.com and learn3 Messaging Mistakes Even Marketing Pros Make.--- Send in a voice message: https://anchor.fm/jay-fiset/message2021-10-2249 minThe Nice Guys on BusinessThe Nice Guys on Business1227 Peter Sandeen: "The Marketers’ Marketer"Peter Sandeen is often called “the marketers’ marketer” because more than half of his clients are other marketing experts. If you are ready to make a difference when it comes to your messaging and your funnels—today you are in the right place. Let’s make some impact with your messaging. Small improvements can have a huge impact. Sometimes it’s hard to read the label when you are in the box. Today let’s step out of the box and and give you some tools to get noticed.   Connect with Peter Sandeen:2021-09-2833 minINfluenceINfluence97 - Interview with Peter Sandeen - "The marketer's marketer"In today's episode of the INfluence Podcast, Jake interviews "The marketer's marketer", Peter Sandeen. Jake met Peter through a Mastermind and they initially booked a call to chat more about marketing and how they could support each other... at least that was the plan. By the end of the call, Jake had pages and pages (and pages!) of notes, all suggestions, ideas and inspiration from Peter that could be implemented immediately. The best thing about Peter's teaching and expertise? He keeps it simple, very simple!  Peter launched his professional journey and s...2021-06-141h 04Succeed Through SpeakingSucceed Through SpeakingHow To Get More Leads And Sales From Your Website - With Peter SandeenTom Bailey, founder of Succeed Through Speaking, interviews Peter Sandeen. Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website. Why you've got to check out Peter's episode: - Discover how Peter helps business owners who have a website or know that they need one. He specifically helps clients who have a direct responsibility for their website. - Understa...2021-06-0210 minThe Atomic Impact PodcastThe Atomic Impact Podcast19 - Peter Sandeen: Creating A Core Value Message That Gives You An Unfair Marketing AdvantageJason interviews Peter Sandeen who's been in the online marketing industry for a decade. He works with companies and other marketing consultants to nail down their messaging. Some highlights of the podcast include: - How you say what you're saying is most important - Fix your message so that it's compelling - It's hard to read the label when you're inside the jar - Know the difference between value and why someone would buy from you - Understand things from your prospects perspective - Your...2021-04-2221 minSales Team Rescue with Jeremy DeMerchantSales Team Rescue with Jeremy DeMerchantMaking Seductive Offers w/Peter SandeenThis week Jeremy interviews Peter Sandeen. Peter is best known for creating marketing messages that make people immediately feel like the offer is a perfect fit. He's often called the marketers' marketer because over half of his clients are actually other marketing experts who want to see their own blind spots and make sure they're focused on what matters most.In this episode you’ll hear:What 3 things affect sales consistentlyWhy you should focus on messages beyond the pageThe two areas of communication you should focus onWhat areas to focus on when looking at your ideal cu...2021-01-1332 minDealing with Goliath: Psychological Edge for Business LeadersDealing with Goliath: Psychological Edge for Business LeadersLearning vs Training: Progress Accelerant (#025)Awareness of the subtle difference between learning and training can create radically different outcomes. In this solo espresso post, Al explores convergent and divergent thinking and why they both matter. Why learning without principle can be a waste and sometimes we've to lean into the discomfort to have the freedom to skilfully express ourselves.Topics explored:- Peter Sandeen's few key things that matter in marketing- Training is convergent, learning is more divergent- Teacher's Dilemma: Love of learning or teach for the exam- Language fluency and the discomfort a...2020-11-0414 minDealing with Goliath: Psychological Edge for Business LeadersDealing with Goliath: Psychological Edge for Business LeadersPeter Sandeen: Simplify Marketing & Business to the Core Fundamentals (#024)Peter Sandeen focuses on the fundamentals that make marketing consistently effective. Over half his clients are other marketing experts who want his help with marketing messaging, sales funnels and conversion optimization. He's known for being focused, straightforward and practical.Many experts have adopted his processes and frameworks to simplify the most complex marketing topics. Thought of by many, as the marketers marketer, Danny Iny said, "Peter helped me increase my sales 423%", quite remarkable, as he's a renowned expert in his own right.Peter regularly writes not just on how you can influence the decisions of...2020-10-2959 minThe Best Business Podcast with Daryl UrbanskiThe Best Business Podcast with Daryl UrbanskiHow to Communicate Your Value Clearly For More Sales & Better Conversions with Peter SandeenDOWNLOAD THE WORKBOOK NOW  Many businesses, especially startups, tend to use a variety of unfocused marketing strategies. As a consequence, they spend so much time and money but don’t get effective results. The key is to focus on giving your target customers enough reasons to buy from you. Value proposition—when you’re able to communicate your […]2020-09-1600 minMarketing The InvisibleMarketing The InvisibleHow to Get More Leads and Sales from Your Website – In Just 7 Minutes with Peter Sandeen Discover how to make the most out of your website in order to increase site interactions and sales Learn how to put your clients in your email list through the right marketing strategy Know more on how to keep your clients engaged in your business and soon add money to your bank account Resources/Links: Check out Peter’s Website: https://petersandeen.com/ Summary Are you struggling to get lead sales no matter how good your website looks? Or maybe, you do have some sales but it’s not the reasonable amount that you want? Peter Sandeen is called the market...2020-09-1408 minTime to ResetTime to ResetFocusing On What Matters Most: How To Have The Right Marketing Message With Peter SandeenEntrepreneurs need marketing experts to help them create, communicate, and deliver value to their customers. However, marketing experts also need other marketing others to help them see their own blind spots and make sure that they’re focused on what matters most. On today’s podcast, Penny Zenker chats with Peter Sandeen, who is often called “the marketer’s marketer.” Peter is known for creating a marketing message that makes people immediately feel like, “That’s perfect for me.” Our messaging is one of the core fundamentals of drawing people in. Don’t miss this episode to learn if you have the right...2020-09-1126 minGrowth Moves with Rob TysonGrowth Moves with Rob Tyson3 Mistakes Marketing Pros Actually RECOMMEND! With Peter SandeenPeter Sandeen is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most….  And today Peter’s talks with host Rob Tyson about 3 big mistakes marketing 'professionals' actually routinely recommend... yep, you heard right: a lot of the received wisdom will send you down totally the wrong path if you’re not careful...2020-04-0147 minThe Selling ShowThe Selling ShowMake People Want to Buy with Peter SandeenPeter Sandeen is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most.   Peter Sandeen shares some tips on copywriting and sales pitches that resonate with a tailored feel to each of your clients! Peter also talks about how important it is to establish transparency in a mutual understanding between the problem and its solution, and why...2020-03-2435 minBusiness Growth LabBusiness Growth LabMessaging That Makes People Want To Buy with Peter SandeenWriting compelling copy is a challenge that most entrepreneurs struggle with.  It sounds so easy - just share information so people know about your business.  However, it doesn’t take long to realise it’s not that simple. To catch the attention of your customers, people need to see how valuable your offer is, along with a strong value proposition.  In this episode, Peter Sandeen joins us to talk about finding the right method to market your service. He shares how you can find the right target market and make an offer t...2020-01-2651 minMarketing The InvisibleMarketing The InvisibleHow to Find the Exact Words that Make People Buy – In Just 7 Minutes with Peter Sandeen Figure out what to say with your marketing to make people see the value they could get from you Learn how to build the core of your marketing, so you have every piece in place to get consistent results2019-07-0909 minEntrepreneur’s Inner Game PodcastEntrepreneur’s Inner Game PodcastPeter Sandeen: How to Remove The Fear And Pain From MarketingPeter Sandeen is an expert on the fundamentals that make marketing consistently effective. He helps clients to create optimum results with their marketing messaging, with their sales funnels and conversion optimization. Many experts uses his processes and framework to simplify the most complex marketing topics because his methods work. He has an amazing way of giving really practical advice which you can follow through to get great results. Listen in as Peter talk about: The fear of putting your message out there and how to enjoy it more How to focusing on the process to get...2019-06-2033 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaNäin huippumarkkinoijat markkinoivat itse (Antti Pietilä & Peter Sandeen)Huippumarkkinoijat, kuten Gary Vaynerchuk (Gary Vee) ja Russell Brunson, ovat menestyneet erittäin hyvin omien liiketoimintojensa rakentamisessa ja niiden markkinoinnissa. Miten huippumarkkinoijat oikein markkinoivat omia tai muiden tuotteita ja palveluita, kun heidän henkilökohtainen markkinointiosaamisensa on korkealla tasolla eikä siten rajoita käytettävien markkinointikeinojen valintaa? Loyalisticin Antti Pietilän juttukumppanina aiheesta on kansainvälinen markkinointikonsultti Peter Sandeen, joka myös on onnistunut menestyksekkään markkinoinnin luomisessa niin itselleen kuin asiakkailleenkin. Podcastin ajastetut muistiinpanot: [00:46] Minkälaisia markkinointikeinoja huippumarkkinoijat käyttävät? [04:18] Minkälaisia tuotteita tai palveluita huipp...2019-05-2442 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaPeterin tarina: Kansainväliseksi markkinointikonsultiksi kotisohvalta käsin (Loyalistic & Sandeen)Tällä kertaa Loyalisticin perustajan Antti Pietilän videovieraana on erittäin mielenkiintoisella tavalla menestynyt markkinointikonsultti Peter Sandeen, jonka tarinasta moni saa varmasti inspiraatiota oman liiketoimintansa kehittämiseen. Peter on suomalainen, mutta kansainvälisesti menestynyt markkinointikonsultti. Päinvastoin kuin moni voisi luulla, ei hän ole viilettänyt tukka putkella ympäri maailmaa, vaan hän on kansainvälistynyt omalta kotisohvaltaan käsin. Hän ei tapaa asiakkaita kasvotusten, sillä hän myy ja toimittaa palvelunsa verkon yli, etänä. Kun markkinana on maailma, voi fokuskin olla terävä, ja silloin voi nousta parhaiden joukkoon löytämällä...2019-03-0742 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaMikä on automaattinen myyntipolku, ja miten se rakennetaan? (Antti Pietilä ja Peter Sandeen)Jotta B2B-yritys saisi muunnettua yrityksestä ja sen tarjonnasta kiinnostuneet maksaviksi asiakkaiksi, tulee sen miettiä tuotteidensa tai palveluidensa myyntipolkua, joka perinteisesti sisältää myös henkilökohtaista myyntityötä. Entä jos myyntipolku olisikin rakennettu toimimaan automaattisesti? Loyalisticin Antti Pietilä ja hänen haastattelemansa markkinointikonsultti Peter Sandeen käsittelevät tässä podcastissa automaattisen myyntipolun olemusta sekä sen rakennuspalikoita. Tutustu Loyalisticin ja Peter Sandeenin blogeihin: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/2018-11-2611 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaVoiko B2B-tuotetta tai -palvelua myydä ilman myyjää? (Antti Pietilä ja Peter Sandeen)B2B-yrityksen tuotteita tai palveluja myydään perinteisesti henkilökohtaisella myyntityöllä. Voisiko niitä kuitenkin myydä täysin tai ainakin osittain ilman myyjän apua? Aihetta puivat Loyalisticin Antti Pietilä kumppaninaan markkinointikonsultti Peter Sandeen. Tsekkaa myös Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/2018-11-2312 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaMitä markkinoinnilla pitäisi sanoa, jotta ihmiset ostaisivat? (Antti Pietilä ja Peter Sandeen)Vaikka B2B-yritys käyttäisi kaikkia markkinointitaktiikoita täydellisesti ja yrityksen tuotteen tai palvelun myyntipolku olisi paras mahdollinen, ei kukaan tule ostamaan yrityksen tuotetta, jos yrityksen viestinnällään välittämä sanoma tai viesti ei ole kunnossa. Loyalisticin Antti Pietilä sekä hänen haastateltavansa, markkinointikonsultti Peter Sandeen keskustelevat tässä podcastissa siitä, mitä markkinointiviestissä pitäisi sanoa, jotta ihmiset ymmärtäisivät yrityksen tuotteen arvon ja haluaisivat ostaa sen. Tsekkaa Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/2018-11-2015 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaMiten asiantuntija myy sisällössä menettämättä uskottavuuttaan? (Antti Pietilä ja Peter Sandeen)Kun asiantuntija kouluttaa tai on puhumassa jossain tilaisuudessa, menee hän monesti substanssi edellä pyrkien antamaan kuulijoilleen mahdollisimman paljon tietoa, ja huomaa vasta jälkikäteen, että hän unohti myydä. Etenkin kun asiantuntija haluaa vilpittömästä auttaa, tulee hänelle helposti tunne, että myynti hoituu jotenkin esityksen lopuksi, mutta jotta sen muistaisi oikeasti tehdä, tulisi myyminen rakentaa jo esityksen sisään. Loyalisticin Antti Pietilä ja hänen vieraansa Peter Sandeen antavat 3+1 yksinkertaista keinoa sisältävän polun siihen, miten tämän voi tehdä uskottavuuttaan menettämättä. Tsekkaa myös Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ htt...2018-11-1506 minMenestystä Etsimässä Antti Pietilän kanssaMenestystä Etsimässä Antti Pietilän kanssaPaljon markkinointia, mutta vähän myyntiä? (Antti Pietilä & Peter Sandeen)Vaikka yritys tekisi paljon markkinointia, voi myynti silti olla vähäistä. Mistä tämä voi johtua? Tässä podcastissa oman arvionsa antavat Loyalisticin Antti Pietilä sekä hänen vieraansa, markkinointikonsultti Peter Sandeen, jotka löytävät kaksi pääsyytä B2B-yritysten markkinoinnin epäonnistumiselle. Tsekkaa myös Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/ Testaa myös, ovatko yrityksesi markkinoinnissa kerrotut asiat tehokkaita vai eivät: https://www.petersandeen.com/value/2018-11-1207 minMagnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious ConsultantsMagnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious ConsultantsEpisode 27 – Interview with Peter Sandeen (part 2 of 2)<p>Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.</p> <p>This is part 2 of the 2-part interview. See part 1 here.</p> <p>Watch the accompanying video of this episode below:<br />  </p> <p>In this episode:</p> <p> Top tips for optimizing your sales flow and website for conversions<br /> Putting Peter's insights regarding value p...2015-10-2100 minmagneticconsultant\'s podcastmagneticconsultant's podcasthttp://magneticconsultant.com/podcast-special-content-ep27-interview-with-peter-sandeen-part-2-of-2/Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.2015-10-2136 minMagnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious ConsultantsMagnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious ConsultantsEpisode 26 – Interview with Peter Sandeen (part 1 of 2)<p>Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.</p> <p>This is part 1 of the 2-part interview. See part 2 here.</p> <p>In this episode:</p> <p> How to think about Value Propositions the right way<br /> Where most businesses go wrong with their VP<br /> Peter's step by step process for crafting a powerful VP</p> ...2015-10-1400 minmagneticconsultant\'s podcastmagneticconsultant's podcastMC 026 - Interview with Peter Sandeen (part 1 of 2)Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.2015-10-1441 minConsulting Success: How to Land More Clients and Increase Your IncomeConsulting Success: How to Land More Clients and Increase Your IncomeSimple Email Marketing Strategy to Win Consulting Projects: Interview with Peter SandeenMore Consulting Resources at http://www.consultingsuccess.com Conversion Optimization consultant Peter Sandeen talks about his simple email strategy that wins him more consulting clients and projects. The complete text for this interview is available here: http://www.consultingsuccess.com2013-03-1334 min