Shows
GOOD THINKINGThe final frontier for brands? Shame.This week, we’re talking to one of the most interesting thinkers on LinkedIn: Jasmine Bina. We got deep into how shame is the final frontier for brands, and what it takes to reframe our most deeply held beliefs.Skip to the bits you fancy!04:35 — THE SHAME REFRAME // Why shame is valuable for brands and how it’s about reframing the story — not just taboo busting.08:05 — CHANGING THE STORY // How brands can actually create a new identity for consumers to overcome shame. 12:09 — UNTAPPED FRONTIERS Menopause, debt, obesity — shame is where brands make real cultural chang...2025-05-2838 min
THAT BUSINESS OF MEANING PodcastJasmine Bina on Prediction & BrandJasmine Bina is the CEO of Concept Bureau, a brand consultancy in Santa Monica, California. I first met Jasmine and her partner, Jean-Louis Rawlence, through LinkedIn, as you do. We had a great conversation and stayed in touch. (We hit it off so well, they invited me to kick of their Talks at Concept Bureau.)In the few years since that first meeting, it seems to me, they have really hit their stride, as a unique kind of consultancy that’s not afraid to be intellectual in public. And they to do it with style. No...2024-04-0844 min