Peter Sumpton - Podcast Details

Shows

The Build UpPeter Sumpton: Strategic Marketing in Construction - The Key To SuccessIn this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on...2024-11-251h 24

Construction DisruptedMaximising Your Event BudgetThere is always a healthy debate around events and exhibitions in terms of cost vs return, especially within construction where one order can make an event lucrative, but on the flipside, a poor exhibition can leave a large dent the marketing budget and a sour taste in the CFOs mouth.Done right, exhibitions can serve as powerful platforms for networking, brand exposure, and knowledge sharing. These opportunities not only facilitate connections with industry peers and potential clients but also offer a stage to showcase innovative solutions and stay abreast of emerging trends.However, harnessing the...2024-04-3016 min

Construction DisruptedConstruction Disrupted IntroWelcome to Construction Disrupted, the ultimate podcast for the construction industry exploring the limitless possibilities at the dynamic intersection of construction and technology. Delve into the latest topics, news, events, expert insights and marketing that are shaping the industry right now and in the future and hopefully sprinkle a little humour in there.I’m your guide Peter Sumpton and I run a Construction Technology Marketing Agency, buildDifferent. If you're ready to embrace disruption and the unlocked potential of ConTech, keep on listening and be part of the conversation that is reshaping the future of construction....2023-08-2504 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Books – Live Episode 9Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Douglas Burdett Topic: Marketing Books Discussion Points • Themes and main takeaways from 2020 • The book you’ve learnt the most from • The best marketing books to read right now • What to look out for in 2021 – books • Tips on reading, consuming a...2020-12-1740 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Bad Practices (Social Media) – Live Episode 8Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: John Espirian Topic: Marketing and Bad Practices (Social Media) Discussion Points • Automation • Communicating • Being generic • PODS! • And a bit of footi Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Profes...2020-11-1943 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Social Media Events – Live Episode 7Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Lenka Koppova Topic: Marketing and Social Media Events Discussion Points • What does it take in 2020 to coordinate an event? • What is different from previous years? • What is the best thing about organisation them? • And what's the hardest thing about online e...2020-11-1244 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Strategy - Live Episode 6Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Topic: Marketing and Strategy Discussion Points • The difference between strategy and tactics • Why strategy is so important? • How to develop and Marketing Strategy Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional...2020-11-0523 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and BRICK Theory - Live Episode 5Marketing and BRICK Theory - Live Episode 5 Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Topic: Marketing and BRICK Framework Discussion Points • What is the BRICK Framework? • How does it work? • A dive into each stage: o Values o Problems o Solutions o Learn...2020-10-2935 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and History - Live Episode 4Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Em Wilson (https://www.linkedin.com/in/emwilson36274/) Topic: Marketing and History Discussion Points • Tractor magazines • Toothpaste changing a nations habits • Is breakfast the most important meal of the day? • Is smoking healthy? • Sample cards • Historical brand...2020-10-2254 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Finance - Live Episode 3Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: James Perry (https://www.linkedin.com/in/jamesperryaccountingsuccesscoach/) Topic: Marketing and Finance Discussion Points Guinness!! Irish history Personal branding Financial education Professional marketing qualifications Importance of practical experience Link to the live video:https://www.linkedin.com/video/live...2020-10-1547 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Media Relations - Live Episode 2Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Justin Goldstein (https://www.linkedin.com/in/goldsteinjustin/) Topic: Marketing and Media Relations Discussion Points • Mentioning the C word or Politics • Being an asset to the media • What the media want from you • Becoming an expert / spokesperson • The value of p...2020-10-0827 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing and Education - Live Episode 1Marketing and Education - LIVE Episode 04.09.20 Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: Dr. Ai Addyson-Zhang (https://www.linkedin.com/in/aiaddysonzhang/) Topic: Marketing and Education Discussion Points How Marketing Qualifications can help with foundational knowledge What you need to be doing to be a go...2020-10-0100 min

Marketing Study Lab - Actionable Marketing KnowledgeCreating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling ProjectSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Christoph Trappe https://authenticstorytelling.net/ https://twitter.com/CTrappe https://www.linkedin.com/in/christophtrappe/ https://www.instagram.com/christophtrappe/ https://www.facebook.com/ctrappe Business Storytelling Podcast: https://podcasts.apple.com/us/podc...2020-09-0800 min

Marketing Study Lab - Actionable Marketing KnowledgeGetting the Best Out of Data with Ola Degteva the Content & Research Director at ExpatraCheck out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Ola Degteva https://www.linkedin.com/in/odegteva/ Enjoy the Episode - Happy Marketing! Website Thin...2020-09-0100 min

Marketing Study Lab - Actionable Marketing KnowledgeInclusive Marketing with Martyn Sibley founder of Disability HorizonsCheck out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Martyn Sibley https://disabilityhorizons.com/ http://purplegoatagency.com/ http://martynsibley.com/ Book: Everything is Possible: https://amzn...2020-08-2500 min

Marketing Study Lab - Actionable Marketing KnowledgeMaximising the Impact of Video Marketing with Kristian Altuve of Zero Degree StoryCheck out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Kristian Altuve https://www.linkedin.com/in/kristianaltuve/ https://zerodegreestory.com/ Enjoy the Episode - Happy Mark...2020-08-1800 min

Marketing Study Lab - Actionable Marketing KnowledgeBrand Purpose Strategy with Carolyn Butler-Madden the Chief Purpose Activist at The Cause EffectCheck out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Carolyn Butler-Madden https://www.thecauseeffect.com.au/ https://www.linkedin.com/in/carolynbm/ Do Good Sh*t...2020-08-1100 min

Marketing Study Lab - Actionable Marketing KnowledgeMaking Your Marketing Authentic with Fifi Mason a Personal Brand StrategistSign up for the Quietly Successful Summit here for FREE:http://quietlysuccessfulsummit.com/ Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Fifi Mason https://fifimason.com https://www.linkedin.com/in/thefifimason/ Link to the vulnerability test Fifi mentioned: https://fifimason.com...2020-08-0400 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Benefits of Team Building with Mark Kingston Jones Co-Founder of Team Building, with BITESubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Mark Kingston Jones https://teambuildingwithbite.com https://www.linkedin.com/in/markkingstonjones/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/2020-07-2800 min

Marketing Study Lab - Actionable Marketing KnowledgeD.A.R.T Marketing Methodology™ with Troy Sandidge Marketing StrategistSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Troy Sandidge https://findtroy.com https://www.linkedin.com/in/findtroy/ https://www.youtube.com/channel/UCtUdDIz3eaCdcxYIGRgwSIw Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www...2020-07-2100 min

Marketing Study Lab - Actionable Marketing KnowledgeSocial Impact and Purpose with Karen Porter a Strategic Communication Specialist at Underground CommunicationSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Karen Porter https://undergroundcomms.com.au B Corp Certified: https://bcorporation.net B Impact Assessment: https://bimpactassessment.net/ (B Corp Certification is a global certification so it's relevant for everyone). Enjoy the Episode - Happ...2020-07-1400 min

Marketing Study Lab - Actionable Marketing KnowledgeOnline Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts AcademySubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Teresa Heath-Wareing https://teresaheathwareing.com https://teresaheathwareing.com/podcast/ Check out the training; https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit...2020-07-0700 min

Marketing Study Lab - Actionable Marketing KnowledgeBecome Camera Confident with Nick Diakanastasis the Public Speaking CoachSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Nick Diakanastasis https://www.linkedin.com/in/nick-diakanastasis/ https://www.theintrovertmentor.com Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/pete...2020-06-3000 min

Marketing Study Lab - Actionable Marketing KnowledgeCreating Persuasive Content with Lee Rowley a Copywriter and Founder of Copy Brand UniversitySubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Lee Rowley http://leerowley.com https://www.copybrandu.com https://www.linkedin.com/in/theleerowley/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.link...2020-06-2300 min

Marketing Study Lab - Actionable Marketing KnowledgeVideo SEO with Casper Pedersen Video Marketing Strategist from TwentyThreeSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Casper Pedersen https://www.linkedin.com/in/caspped/ casperpederson@twentythree.net https://www.twentythree.net Backlinko: https://backlinko.com Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet...2020-06-1600 min

Marketing Study Lab - Actionable Marketing KnowledgeSelling Out a Live Event with May King Tsang Live Social Media Reporter and #FOMOCreatorSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links May King Tsang @MayKingTea on all the socials: https://twitter.com/MayKingTea https://www.instagram.com/maykingtea/ https://www.facebook.com/maykingt/ YouTube: https://bit.ly/2XDU9nS LinkedIn: https://www.linkedin.com/in/maykingtsang/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professio...2020-06-0900 min

Marketing Study Lab - Actionable Marketing KnowledgeThe DRAGONS Formula for Social Success with Dot LungInstagram Strategy for Business Growth: Dot Lung Online Course: https://bit.ly/3dOg5TK Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Dot Lung http://www.dotlung.com @dotlung on all social channels Previous episode 99: https://bit.ly/2WEPqDj 2020-06-0200 min

Marketing Study Lab - Actionable Marketing KnowledgeFinding Your Content DNA with John Espirian The Relentlessly Helpful Technical CopywriterSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links John Espirian https://www.linkedin.com/in/johnespirian/ https://espirian.co.uk Content DNA: https://amzn.to/3cD3yCh Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The...2020-05-2600 min

Marketing Study Lab - Actionable Marketing KnowledgeTransforming Threats into Opportunities with Joe Glover Founder of The Marketing MeetupSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Joe Glover https://www.linkedin.com/in/josepheglover/ The Marketing Meetup: https://themarketingmeetup.com Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com...2020-05-1900 min

Marketing Study Lab - Actionable Marketing KnowledgeCreating Great Customer Experiences with Dan Gingiss Expert in Customer ExperienceSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Dan Gingiss https://www.dangingiss.com You can also download Dan’s ebook from his website: 4 Things Every Marketer Must Know About Customer Experience Dan’s Podcast: https://www.dangingiss.com/podcasts...2020-05-1200 min

Marketing Study Lab - Actionable Marketing KnowledgeFacebook Ads with Naira Perez Facebook Ad Expert from SpringHill DigitalSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode Links Naira Perez https://www.springhilldigital.com info@springhilldigital.com https://www.facebook.com/springhilldigital/ https://www.linkedin.com/company/springhilldigital/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro...2020-05-0500 min

Marketing Study Lab - Actionable Marketing KnowledgeFinancial Future with Winnie Sun of the Sun Group Wealth PartnersSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode Links Winnie Sun http://winniesun.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro This episode is all about finance, which is something that can be a difficult topic to discuss...2020-04-2800 min

Marketing Study Lab - Actionable Marketing KnowledgeNot for Profit Marketing with Chris Strub the CEO of I Am HereSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode Links Chris Strub https://www.teamstrub.com https://twitter.com/ChrisStrub https://www.instagram.com/chrisstrub/ https://www.linkedin.com/in/chrisstrub/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro 2020-04-2100 min

Marketing Study Lab - Actionable Marketing KnowledgeTwitter Basics with Jim Fuhs of Fuhsion MarketingSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode Links Jim Fuhs https://www.linkedin.com/in/jimfuhs/ https://twitter.com/FuhsionMktg Tim and Jim Show: https://www.youtube.com/channel/UCnn36obQRil327wFGA756UQ Tools Canva: https://www.canva.com Adobe Spark: https://spark.adobe.com Linktr.ee: https://linktr.ee Smartbio: https://www.tailwindapp.com/smartbio Metricool: https://metricool.com 2020-04-1400 min

The 3-1-3 Challenge with Ryan FolandPeter Sumpton – Piece Your Business Back Together Peter Sumpton, Marketing Consultant at Marketing Study Lab, sits in the 3-1-3 hot seat to build your business brick by brick. Hear how to put the pieces of your business back together, how to adapt your marketing in the current crisis, how to remove the strangle on your marketing, how he taught himself to swim, and how to learn standup comedy. Connect with Peter at MarketingStudyLab.co.UK and on LinkedIn 2020-04-1352 min

The 3-1-3 Challenge with Ryan FolandPeter Sumpton – Piece Your Business Back TogetherPeter Sumpton, Marketing Consultant at Marketing Study Lab, sits in the 3-1-3 hot seat to build your business brick by brick. Hear how to put the pieces of your business back together, how to adapt your marketing in the current crisis, how to remove the strangle on your marketing, how he taught himself to swim, and how to learn standup comedy. Connect with Peter at MarketingStudyLab.co.UK and on LinkedIn 2020-04-1352 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing in 2020 with Kate Walling Growth Strategist - Episode 106Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode Links Kate Walling https://www.katewalling.com/ https://www.tractionhero.com https://www.facebook.com/tractionhero Traction Hero Links: https://www.instagram.com/tractionhero/ https://twitter.com/tractionhero https://www.linkedin.com/company/tractionhero/ The Information: https://www.theinformation.com Uncanny Valley: A Memoir - Anna Wiener: https://amzn.to/2J1...2020-04-0700 min

Marketing Study Lab - Actionable Marketing KnowledgeLearning about Machine Learning and AI with John Wall co-host of Marketing Over Coffee PodcastSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksJohn Wall Twitter: @johnjwall - https://twitter.com/johnjwall https://www.trustinsights.ai https://www.marketingovercoffee.com Cheese Forecast: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/ Search and Analysis Tool ahrefs: https://ahrefs.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/2020-03-3100 min

Marketing Study Lab - Actionable Marketing KnowledgeReading Body Language with Mark Bowden the Body Language ExpertSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksMark Bowden https://truthplane.com Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) IntroAre you sitting comfortably. You may not be after we chat to our next guest as...2020-03-2400 min

Marketing Study Lab - Actionable Marketing KnowledgeWriting Copy that Works with Helen Pollock the Book Coach and GhostwriterSubscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Helen’s Free e-Book ‘I Just Don't Know Where To Start’: https://thecontentdoc.com/go/get-your-non-fiction-book-written/ Guest and Episode LinksHelen Pollock https://www.linkedin.com/in/helenpollock/ https://thecontentdoc.com Grammarly: https://www.grammarly.com/ Hemmingway: http://www.hemingwayapp.com Yoast: https://yoast.com/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk 2020-03-1700 min

Marketing Study Lab - Actionable Marketing KnowledgeVideo Marketing Tips with Gillian Whitney Marketing Consultant from Launch4LifeGet involved in the 10 day video challenge. Giving you what you need to start producing the videos that work for you: https://launch4life.com/vlic Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review: http://getpodcast.reviews/id/1375904962 Guest and Episode LinksGillian Whitney https://launch4life.com gillian@launch4life.com YouTube Channel: https://www.youtube.com/channel/UCwy0QK5wQZghtYH4jVVaAvg Video Marketing Resources Powtoon: https...2020-03-1000 min

Marketing Study Lab - Actionable Marketing KnowledgeMarketing Starts by Understanding the Customer with Louis Grenier Owner of EveryoneHatesMarketers.comGuest LinksLouis Grenier https://everyonehatesmarketers.com Books:The 1-Page Marketing Plan – Allan Dib: https://amzn.to/2YJz7mYBrainfluence – Roger Dooley: https://amzn.to/2LMCFSb Enjoy the Episode - Happy Marketing!www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81) Intro Of course I’m going to start with a review of the 4 C’s of Marketing Communications by discussing, Consistency, which I’m hoping to achieve through thi...2019-08-2000 min

Marketing Study Lab - Actionable Marketing KnowledgePearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/ YouTube: https://www.youtube.com/channel/UC8BWALizli9ioklqzrt8l8w Books: Mindset - Dr Carol Dweck: https://amzn.to/2X2iIJ4 Pearls of Marketing Wisdom Who would you go to if you wanted to understand the importance of a marketing plan? We’ll be chatting to just that person in a minute and later on in this episode we’ll also discuss what SOSTAC stands for – spoiler alert – its something to do with a marketing strategy! Righ...2019-05-2100 min

Marketing Study Lab - Actionable Marketing KnowledgeTips on Passing Your Marketing Assignment with Accounting Exam Coach James PerryWhat can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and exams and we’re not talking numbers and figures here. We’re talking straight-up, invaluable tips for passing your Marketing Qualifications. So who is this accountant that we’ll be chatting to today. Welcome, Mr James Perry, who has traversed from Accountant to Accounting Exam Coach. James is spreading his words of wisdom over podcasts, videos, coaching and public speaking while also speaking in schools about emotional wellbeing & entrepreneurship. But what me and James will be chatting about today are th...2019-05-1400 min

Marketing Study Lab - Actionable Marketing KnowledgeTake the Leap into your Marketing Assignment - Sara Bliss a Writer, Digital Content Strategist & Brand AdvisorHave you got the right mindset? Struggling to sit down and concentrate? I have a little tip for you that will help you here. Before that, let’s chat with Sara Bliss, writer, digital content strategist and more important, a New York Times bestselling author (that's a first on the Marketing Study Lab podcast). Sara’s latest book Take the Leap, features stories of those men and women that have radically changed their careers and ultimately their lives and as you can image there are a lot of learnings to be had here – but more on that later...2019-05-0700 min

Marketing Study Lab - Actionable Marketing KnowledgeSmall Business, Big Marketing with Tim ReidWhat is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, as now is the time to chat to our guest, who is one of the reasons you are listening to me right now. Tim Reid is one of Australia's top marketing keynote speakers and host of The Small Business Big Marketing Show which just happens to be a podcast and one of the first that I was ever introduced to and hooked on (please check Timbo’s show out, it is Marketing GOLD! - and that is a litt...2019-04-3000 min

Marketing Study Lab - Actionable Marketing KnowledgeGen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at PrinttIn this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going to chat to Kevin Tewis-Allen, a chap with one of the most impressive if a little random resumes. Kevin has worked for anyone and everyone from being the CMO at Street Soccer Foundation to the marketing advisor at number 10 Downing Street – I think he’s the first guest to hold that accolade. He’s also worked for UNILAD, founded a music production house and helped most of the top 250 FTSE firms improve their business through improved customer strategy...2019-04-2300 min

Marketing Study Lab - Actionable Marketing KnowledgeTraining Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond BoundariesWhat is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do have subtle differences that we need to discuss, which we will be doing later, but first it’s time to chat to Jacqui Jagger. Jacqui is a mindset and business coach who helps hardworking, ambitious business owners to stop overthinking and start taking action to grow their business. More importantly from an assignment point of view, Jacqui can help us understand how to stop playing around the edges and start making definite, purposeful progress so that you feel like...2019-04-1600 min

Marketing Study Lab - Actionable Marketing KnowledgeCommunicating Through Thought Leadership with Janine Wood of Armadillo Consulting GroupEver been influenced by something, or even someone. We’ll be covering what an influencer is later, but first we’re discussing all things content with the wonderful Janine Wood. Janine is a Senior Partner at Armadillo Consulting Group providing Communications and Strategic Management Consultancy where helping organisations capture their target audiences' attention with tailored, impactful content is the name of the game. For over 25 years Janine has worked in a variety of sectors right through from new and disruptive technology to packaging design and loves creating strategic plans and writing the content within them. 2019-04-0900 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Basics of Digital Security with Suzanne Girdlestone of Smart Business ITRemember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first… We should all take security seriously, whether its physical or digital, both are important. But with people looking for that frictionless service it is easy to get complacent. Enter Suzanne Girdlestone, who helps SME's protect their own businesses with her company Smart Business IT. Suzanne prides herself on her jargon free service, making the complicated simple and more importantly secure. Takeaways - Suzanne took us through a few buzzwords in data security, which was gre...2019-04-0200 min

Marketing Study Lab - Actionable Marketing KnowledgePersonalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword PodcastI thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's Consumer Decision Journey, but more about that later. First, let’s meet Ben M Roberts (you can blame his parents for the use of the M). Ben is the Head of Marketing at Talkative, providing software that allows embedded voice, video, chat and co-browsing on websites – which is a really neat idea so check them out. Ben also hosts The Marketing Buzzword Podcast that breaks down common marketing buzzwords to help its listeners, understand and implement them into their...2019-03-2600 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand GuardianWe covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship Management). We skirted over the idea of what this is and why it was important but not the specifics, which is what we’ll be doing later on in this episode. But first, lets have a chat with Evan Wyk, a Brand Guardian and believe me, after this conversation you’ll really understand what a brand guardian is and should be. Evan has worked within the media sector over the past 20 some years and now helps brands if they are a bi...2019-03-1900 min

Marketing Study Lab - Actionable Marketing KnowledgeBuilding Brands with Love with Goldie Chan the Influencer and Digital StrategistWelcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR. Hopefully by now you’ve got the jist of what is going on here, but if you don’t, not to worry, you'll soon catch up. And what better way to start this catch-up than with my guest, Goldie Chan. Goldie has gone from a Biological Science degree to LinkedIn’s Top Voice for 2018 and a contributor to Forbe...2019-03-1200 min

Marketing Study Lab - Actionable Marketing KnowledgeSweet Social Media Strategies with Nicole Osborne the Founder of Lollipop SocialHow do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later. But first, let's chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy, coaching, strategic development and advertising strategies. Nicole is also a proud Chartered Marketer, studying and achieving this status via the CIM. Takeaways - What do you want to be known for? This is where your social co...2019-03-0500 min

Marketing Study Lab - Actionable Marketing KnowledgeEngaging with Children Through Storytelling with Angela Ferrari the Owner of Story SpectacularWho’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari. Angela is a children's book author/ illustrator but also the creator and host of Story Spectacular, a twice-weekly children’s podcast featuring characters such as Nutty the Squirrel and FluffleStiltskin, but don't let this fool you. Behind all the imaginative and creative characters Angela is serious and passionate about what she produces for both parent and child. Takeaways - What are the pain poin...2019-02-2600 min

Marketing Study Lab - Actionable Marketing KnowledgeWhat on Earth is Personal Branding with Dr. Natalia Wiechowski of Think NataliaAIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll do that later. Before we get all automated and these intro start to write themselves, let’s have a chat with Natalia Wiechowski a Personal Branding Expert, bilingual keynote speaker, LinkedIn Trainer and an Edutainer, so you know this is going to be a fascinating chat. Oh yeah, Nataila is also a Dr. of Philosophy, Social scientist and a certified digital marketing professional with experience in human behavior & social relationships. So basically she knows what I’m thinking at all time...2019-02-1900 min

Marketing Study Lab - Actionable Marketing KnowledgeSports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield WrapHow important is copy within you Marketing Strategy, well it turns out very - and we’ll find out why later. But before all that, I’d like to introduce Craig Hannan, the Head of Branding and Marketing at The Anfield Wrap, an award winning, independent podcast, website and radio show all about Liverpool Football Club. It’s Craig’s responsibility to drive growth within the company via subscriptions, live events, merchandise, sponsorship and a whole host of other activities that are focused clearly on a passionate footballing demographic. Now this was quite a lengthy interview compared to some...2019-02-1200 min

Marketing Study Lab - Actionable Marketing KnowledgeIs Getting Better SERP Rankings Your Forte with Julia McCoy from Express WritersDo you think that robots will end civilisation as we know it? Quite a heavy question to start off with, so let's just discuss what Chat Bots are for now and make our way up to that one. Julia’s back story is a little different - only seven years ago, Julia started her own company and has never looked back, with nearly one hundred members of staff now on board. Express Writers is a writing agency that cerates content, helping to build a brands presence online. Takeaways - Your light bulb moment. Ha...2019-02-0500 min

Marketing Study Lab - Actionable Marketing KnowledgeWhy Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz MarketingPaid, Owned and Earned Media. What are the differences? We’ll talk about that later. But before we do any of that I cant wait to have a chat with Ryan Holtz. Ryan's digital marketing work has been featured by Twitter, Automotive News, Canadian Auto Dealer Magazine, Huffington Post and several other major publications. An outspoken and charismatic keynote speaker at various events, schools, conferences and is in high demand so it was humbling when he agreed to come on the podcast and discuss the motoring industry and the importance of a CRM, amongst other th...2019-01-2900 min

Marketing Study Lab - Actionable Marketing KnowledgeThe International Marketing Algorithm with Maiten Panella a Digital Marketing ConsultantEver wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym SaaS. I’ll explain more later. But first, my guest, Maiten Panella, a doctor of psychology with 15 years’ experience in supporting International organisations with branding, planning, consulting, communications and of course digital marketing. Takeaways - Local and international Marketing are majorly different, although they both revolve around the customer, the audience will always be different. Different strategies are required per country or even different parts of a country, depending on the different cultures, history, language and...2019-01-2200 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Video Marketing Soapbox with Phil Nottingham of WistiaI want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but mainly LinkedIn. These are 30 to 60 second videos about a Marketing topic to give you an insight into the industry and some of its nuances, but more of that later. But first, let's have a chat with Phil Nottingham, from Wistia the go to chap for Video Marketing, which is integral to consider in todays Marketing communication planning. We’ll find out how to create compelling videos and how they can help with SEO. Takeaways - Re...2019-01-1500 min

Marketing Study Lab - Actionable Marketing KnowledgeUsing Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VAWell, well, well, you may have missed the last few episodes, that time of year, but we just cracked on, soz about that. Anyway, for those who are joining us for the first time, welcome and for those that are regulars, it’s time to put down the turkey and lets get back to business as its regular programming from here on in. Just a quick note on a new Facebook Group we’ve launched, aptly named the Marketing Study Lab Facebook Group, so before we move on, head over to Facebook and join the group. The more...2019-01-0800 min

Marketing Study Lab - Actionable Marketing KnowledgeSocial Media Pedagogy aka The Word I Can't Say with Ai Addyson-Zhang a Ph.D. Professor and Digital Learning ConsultantI want to get right into introducing our guest who holds a Ph.D, is a Professor, Digital Learning Consultant, Educator Entrepreneurship consultant, speak and blogger. Recently featured in Forbes, Ai Addyson-Zhang has a fascinating story to tell about how social media can be taught…. Using social media as the platform to teach in! This episode is a belter and blew me away a little. Takeaways - So to recap, Social Media Pedagogy (Ped-a-Goge-ee) – Nailed it! is coaching people how to use social media, using social media as the training tool, making it prac...2018-12-1800 min

Marketing Study Lab - Actionable Marketing KnowledgeGetting into the Meat of PPC Pay Per Click with Dan Charles Owner of Be Fair MarketingLet's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to blind his clients with the ‘dark arts’ of SEO or charging a customer for what is essentially an automated PPC report. Dan is of the opinion that being open and honest is just good business sense. Takeaways- There are so many unethical practices out there, many leading to poor customer communications and service. Dan explained the following as things to watch out for: - Ryanair website UX patterns - Fake urgency...2018-12-1100 min

Marketing Study Lab - Actionable Marketing KnowledgeHow Podcasting Can Help Organise Your Studies with Podcaster John Lim - Special EpisodeI don't like to over promise and under deliver and I don't think I have with yet another special episode. This wasn't supposed to be a special, but as its all about podcasting, I think I got a bit caught up in the whole discussion and that was so easy to do with my guest today, John Lim. John is an Entrepreneur, no doubt. A TEDx and public speaker, podcast host and author, which includes an adult colouring book! Check it out (links in the show notes as usual) to all the good stuff) John...2018-12-0600 min

Marketing Study Lab - Actionable Marketing KnowledgeYoast SEO and THE Internet with Jono Alderson a Special Ops and Digital Strategist at Yoast.comWhat is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks top tip that’s what we’ll be talking about, sleep. But now its time to introduce our guest, Jono Alderson from Yoast.com, now I have to say at this point the first few minutes there audio isn’t as good as it usually is but we resolve this issue very early on so just stick with it as you really don’t want to miss this one. Jono...2018-12-0400 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Time Terrorist and Money Laundering with Louisa Van Vessem a VA at Workflow Virtual AssistantBrain food, what food can help you with your studies. We’ll find out later, but first, lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, who is the owner and VA for Workflow Virtual Assistant. Louisa’s mantra is to run straight ahead at those things that put fear into you. Scared of heights? Why not do a skydive? Introverted and don’t like talking to crowds – do a podcast or stand up on stage! That’s why in this episode Louisa talks about Time Terrorists and Money Laundering, oh and als...2018-11-2700 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Dark Art of SEO Search Engine Optimisation with Hannah Thorpe the MD of White.netLet’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) – and I must apologise as some of the audio may be a little clicky, but let see how it goes. Hannah is an SEO specialist, covering everything from technical issues to marketing campaigns so Hannah has a lot of experience to share with us. This means Hannah is the perfect person to answer that all important question, do you know anyone that uses the ‘I’m Feeling Lucky’ button on Google? Takeaways - Any strateg...2018-11-2000 min

Marketing Study Lab - Actionable Marketing KnowledgeA Look Into the Future and the Goat Theory with Korbinian Lehner a Senior Digital Native at Telekom DeutschlandWe’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them better as T-Mobile). Korbinian opens up the world of innovation in a way you may never have considered before and does this through the skills he has learnt and a lot of enthusiasm. Takeaways- Innovation is crucial to make forward progress, but this must be done in a structured way in order for us to make sense of it all. - The two digital trends Korbinian will be looking out for as:...2018-11-1300 min

Marketing Study Lab - Actionable Marketing KnowledgeLasagna with a Slice of Digital with Darren Goldsby the Chief Digital Officer at The Jamie Oliver GroupLet’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But what you think a Chief Digital Officer does and what they actually do are probably two very different thinks as Darren goes on to explain, it’s a lot more than just a website, clicks and followers. Takeaways - Digital touches everything, whether you realise it or not. It is available to effectively help a business grow and develop. This doesn't just mean a website. It can be customer focused, internally focused, process driven, suppl...2018-10-3000 min

Marketing Study Lab - Actionable Marketing KnowledgeDrinking Tea and Creating Avatars with Tracey Tait a Marketing Consultant from Transcend You - Episode 30Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her accent deceive you, she is definitely based in the North East. What should make Tracey’s story compelling to you is the fact she has worked for large global organisations as well as SME’s and will be able to give us all a well-rounded view on all things Marketing. Her methods are Simple, effective and time-saving and who doesn’t want that. Takeaways - Tracey provided us with the ultimate 6 step guide...2018-10-2300 min

Marketing Study Lab - Actionable Marketing KnowledgeWhen Copywriting Always Ask So What with Louise Shanahan a Health Copywriter and Jargon-Buster from The Copy PrescriptionLet's talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise writes within two niche marketplaces – yep - health and the Government. Louise is also a fitness nerd and a former civil-servant, which helps as she is writing about these two things A LOT! Go figure, someone who knows an industry, has a passion for it and has gone niche, actually making a living from these things, well I never!!! Takeaways - What is your skill, what is your niche? Louise career has been guid...2018-10-1600 min

Marketing Study Lab - Actionable Marketing KnowledgeTake Pride in Your Work and Global Employer Branding with Andrea Scheerbaum from SiemensToday we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we kind enough to let me not only talk to Kim, but also her colleague Andrea Scheerbaum (apologies about the pronunciation)! Andrea, who believes her English isn’t up to scratch, well Andrea, I can tell you now if this is poor English, I’m certainly no Englishman! Onto the serious side now and Andrea has had many jobs at Siemen...2018-10-0900 min

Marketing Study Lab - Actionable Marketing KnowledgeCopywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter & Web Consultant Part 2 of 2We need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design, which we started to do on the previous episode (episode 26). We left Gill discussing why no one cares if you are ‘number 1 in the marketplace’ or an ‘innovate company’, but they do care about how you are going to solve their problems! Takeaways - Be careful of new trends and tools that can creep onto your website. Just because it’s new...2018-10-0200 min

Marketing Study Lab - Actionable Marketing KnowledgeCopywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter & Web Consultant Part 1 of 2I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the perfect combo. I must point out though , yet again my guest has stepped up to the plate and delivered so much value I’ve had to split this chat into two – so this is part 1 of 2! Takeaways - I love a good analogy and hearing Gill discuss why copy is so important using a classic game (which for this Gill mentione...2018-09-2500 min

Marketing Study Lab - Actionable Marketing KnowledgeMoonwalking to Success with Zoe Stainsby the Global Integrated Entertainment Marketing Specialist at FuseLet's turn our attention to our next guest. Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to create partnerships and experiences, which anyone can do, right? But these experience need to make an impact and a difference to those that are part of it, through the likes of sports, music and gaming. Fuse have worked with an eclectic mix of top named brands: Starbucks, Levi’s, McDonalds, Channel 4 and even the British Olympic Association. And you know you’re going to get a wealth of information out of your guest when you realize they h...2018-09-1800 min

Marketing Study Lab - Actionable Marketing KnowledgeCustomer Experience and Eating Dog Food with Kat Knocker the Head of Product and Customer Experience at tails.comHave you ever eaten dog food? This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for tails.com. It is my pleasure to introduce Kat Knocker, who has worked for some really interesting brand such as Innocent Drinks and graze.com throughout her career, but now Kat is all about keeping her customers in the center of everything tails.com does by creating an unforgettable user experience. Tails.com is an online dog food company with a difference, in that it tailors...2018-09-1100 min

Marketing Study Lab - Actionable Marketing KnowledgeSanta and the Employer Value Proposition with Kim Kunze of SiemensEmployer Branding is probably one of those Marketing topic that can be forgotten about as we focus on the external and turning prospects into clients and customers, but it is integral to an organisations success. If not implemented correctly, if at all, it can actually hinder not only the progression and growth of a company financially but also diminish opportunities to attracted the best talent in the future. So who better to show us the path to successful Employer Branding than Kim Kunze, who had a dream to one day work for Siemens and you...2018-09-0400 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 2 of 2 - Episode 22This episode is part two of a great two parter, you lucky, lucky people, so if you haven’t listened to the first part, do us all a favour and hop back to episode 21 and listen to the first part you will not be disappointed as our guest will not shut up about presenting and presentations – and again, it is marvelous, so marvelous in fact that this is why it’s split it into two parts - so that you can digest all this value in two manageable chunks – double delight. Presentations are usually a great way to provi...2018-08-2800 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 1 of 2Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky, lucky people – as our guest would not shut up about presenting and presentations – and it is marvelous, so marvelous we’ve decided to split it into two parts so that you can digest all this value in two manageable chunks – delicious. But first we need to chat to Spencer Waldron, the Regional Director and Head of Story for Prezi in Europe. Love that t...2018-08-2100 min

Marketing Study Lab - Actionable Marketing KnowledgeConversational Data with Frances Ralston-Good the CEO of Hearts & MindsLets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways to serve their customers and grow a business has been part of Frances DNA for over 20 years. As CEO, Frances leads Hearts and Science as the data-driven company uses a whole host of algorithms and software to understand the behavior of people and we are talking a lot more than just your average Excel spreadsheet. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter...2018-08-1400 min

Marketing Study Lab - Actionable Marketing KnowledgeSecured Financially But Not Mentally or Physically with Leah Steele the Founder of Searching for SerenityOur guest this week is Leah Steele, Founder of Searching for Serenity, who has a compelling story to tell, her own story, away from Marketing! The reason I want you all to hear Leah’s story and the advices she brings in abundance, is that I think it may help some of you when overwhelm, stress or anxiety kicks in, regardless of where this comes from - work, home or more specifically in your studies. Leah is a mentor to men and women struggling with exhaustion, burnout and overwhelm by focusing on time management, efficiency and decisive ac...2018-08-0700 min

Marketing Study Lab - Actionable Marketing KnowledgeA Thriller of an Episode with Luke Southern the MD at Drum from the Omnicom Group - Episode 18Let's meet our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes entertainment for brands, and honestly, you MUST listen to this, as it is a fascinating take on content. Luke’s career (starting with some high profile DJing at University), has covered and still does in his current role – brands, entertainment and technology – He’s a Brand-entertainologist…. I kinda just made that up, but what isn’t made up is that Luke has led the business through years of growth culminating in Cannes Lions award for content agency of the year for entertainm...2018-07-3100 min

Marketing Study Lab - Actionable Marketing KnowledgeFrictionless Commerce a Retail Specialism with Fiona Ellis-Chadwick of Loughborough University - Episode 17Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. Fiona had a successful commercial career in retail before becoming an academic in the field of digital marketing and online retail management and has co-authored some of the leading marketing management textbooks as well as having research published in numerous journals (all links are in the show notes as usual). With a passion for bringing management and business education to life through such topics as retail marketing, digital technology an...2018-07-2400 min

Marketing Study Lab - Actionable Marketing KnowledgeVomit Advertising with Naomi Sesay a Professional Speaker, Author, Presenter and ActorYou’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media consumption, the importance of being persistent and vomit. Onto this weeks guest who is a professional speaker, author (of The Human Upgrade: The Power to Create Your Future), presenter, actor with a passion for what she does. Naomi Sesay always had aspirations to work in media and despite being told to get a proper job, has since worked on BBC, Channel 4, Channel 5 and Sky TV but more notably at MTV, presenting MTV news and th...2018-07-1700 min

Marketing Study Lab - Actionable Marketing KnowledgeJust Get INvolved with Ori Chandler the MD of INvolveWe go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, the Managing Director of Involve (the inclusion people) and without stealing her thunder, as she can put it far more eloquently than I can, champion diversity inclusion in businesses, but this is only half the story as throughout her career Ori has worked for various organisations representing their members and championing great causes. Takeaways - A diverse workforce helps to attract and retain others, it’s all about talent management. The next generation, the millennials, look to or...2018-07-1000 min

Marketing Study Lab - Actionable Marketing KnowledgeYou Can't Manage What You Can't Measure with Dr Zoe Dowling from FocusVisionIf you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a research technology solutions provider. As part of her work Zoe is also a consultant on the power of the research applications Focus Vision provides. While thinking of an intro I looked at Zoe’s LinkedIn profile page (doing my own bit of research there) and realised that I couldn’t really summaries Zoe better than this page does so I quote...2018-07-0300 min

Marketing Study Lab - Actionable Marketing KnowledgeEmotional Creatures Occasionally Rational with Dr. Carl Marci of Nielsen Consumer NeuroscienceWe have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the Chief Neuroscientist at Nielsen Consumer Neuroscience who I met in the freezing city of Boston, Massachusetts, I’m pretty sure it has thawed a little by now. You’ll know how cold it was if you’ve seen my recent video that was posted, filmed just outside City Hall, where you can see the statue of one of the greatest basketball players of all time Bill Russell, now I filmed this on purpose, as what you can’t see is that this sta...2018-06-2600 min

Marketing Study Lab - Actionable Marketing KnowledgeYou Can Sit on Your Bottom or Do Something With Your Life Your Choice with Leigh Riley from CosattoMeet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications and parachuting? Meet Leigh Riley, the Deputy Managing Director at Cosatto – a British designers of push chairs and prams. After not knowing what to do with his life for a few years (24 to be precise), Leigh found his passion for problem-solving at Cosatto and soon made his way up the ranks, very much ‘learning by doing’. A believer in life long learning (but fast, life long learning), Leigh understands the importance of listening to customers and trying to understand what they are trying...2018-06-1900 min

Marketing Study Lab - Actionable Marketing KnowledgeRunning In More Ways Than One with Anahid Basmajian from AdRollI’m so pleased that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. But before I get onto the guest intro. If you do have any specific questions you’d like to ask and gain some honest feedback just get in touch, it’s not that difficult, you can find us on all the usual channels or simply email me directly – peter@marketingstudylab.co.uk and I look forward to hearing from you. But before you do you h...2018-06-1200 min

Marketing Study Lab - Actionable Marketing KnowledgeSOSTAC with its Creator PR Smith Paul SmithIn this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce to you Mr Paul Smith, or should I say PR Smith, a trainer, advisor, mentor and coach of integrated marketing, creativity and innovation, a founding CIM e-marketing (as it was called) senior examiner, so he knows a thing or two from the inside. With at least 6 books to his name in 7 different languages and a personal passion for great sposrtsmanship, he is the creator...2018-06-0500 min

Marketing Study Lab - Actionable Marketing KnowledgeBranded Content it's As Easy As ABCD with Andrew Canter BCMA Institute of Branded ContentAndrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO of the BCMA (Branded Content Marketing Association) promoting best practice, sharing knowledge and growing the branded content industry where he was instrumental in developing the global content monitoring evaluation system as well as launching the Institute of Content Marketing. As you can image we cover a lot of different topic including branded content, the ABCDE Model (Activate Branded Content, Distribute it, Evaluate it) and how digital has physically changed how we view content. Happy Marketing Everyone! P...2018-05-2900 min

Marketing Study Lab - Actionable Marketing KnowledgeThe PRACE To Digital Success with Dave Chaffey Digital Marketing Guru - Episode 8Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you. But first lets meet Dr Dave Chaffey. In 1997 Dave provided his first training course for online strategy to the CIM,a year later created his first website and then went on to write his first book on Digital back in 2000 at a time when Smart Phones, 4G, Facebook, Twitter, Youtube and Spotify didn’t even exist! Dave is also the co-founder of Smart Insights, the library of digital mar...2018-05-2200 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to developing a mini MBA with Marketing Week in which he also writes an award winning weekly column alongside contributing to various academic journals. Mark has also taught as MIT and London Business School to name just two and has also been the recipient of the Ferber Award for his doctoral thesis along with three other awards for his teaching. He has also worked as a private m...2018-05-1500 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the same publication. His accolades are endless and Mark offers so much value that we've split this into a two parter.... you lucky people. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo...2018-05-0800 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Three Rule of Agency Club with Ian Finch of Mando Group Part 2 of 2 - Episode 5Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the first part of this interview by listening to the previous Marketing Study Lab episode, but in this one we discuss a beer fridge (whoop)! Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/...2018-05-0100 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Three Rule of Agency Club with Ian Finch of Mando Group Part 1 of 2Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the second part of this interview in the next Marketing Study Lab podcast. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this...2018-04-2400 min

Marketing Study Lab - Actionable Marketing KnowledgeIf You Build It, They Will Come with John Newcomb from the BMF (Builders Merchant Federation) - Episode 3In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the non-profit trade association has doubled its membership, why Marketing, and in-particular Digital Marketing has helped to achieve this and why it is so important for all the BMFs members Merchant to invest into Digital strategies and concepts. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this...2018-04-1100 min

Marketing Study Lab - Actionable Marketing KnowledgeWhat Do Cows Drink? with Chris Dunkerley from moocreationsIn the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business growth 'kitchen' predominantly for SMEs based in the North West. With a background in graphic design, Chris has grown moocreations from what was a graphic design based company over the past 10 years to what it is now, focusing in on some very specific industries that the company understands and can offer not only a creative service but a 360 review and analysis of a business.2018-04-1000 min