Shows
Networking and Marketing Made SimpleBite Size Tools to Build Stronger BrandsPeter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he...2025-06-0538 min
In Clear FocusDim Sum Strategy with Peter WilkenIN CLEAR FOCUS: Peter Wilken, known as "the father of Brand DNA," shares insights from his 30+ years of experience, working with iconic brands like Coca-Cola, BMW, and Disney. Peter explains his "Dim Sum Strategy" approach to brand building, the concept of "owning territory in the mind," and the vital components of Brand DNA. He discusses balancing long-term brand building with short-term performance marketing, adaptable frameworks for different market stages, and navigating business turbulence.2025-05-2731 min
The Lighthouse Brand Builders PodcastFrom Mad Men to SweatshopsI started in the tail-end of the golden age of advertising—when creativity and character led the industry. Here’s my take on how it changed, what we lost, and why the real innovation now lives in the small, scrappy, and soulful.
2025-05-2704 min
Cyrus Webb's tracksBrand Strategist and Author Peter Wilken stops by Cyrus Webb Presents ~ #brandstrategy #brandbuildingHost Cyrus Webb welcomes brand strategist Peter Wilken to Cyrus Webb Presents and Conversations LIVE. Become a supporter of this podcast: https://www.spreaker.com/podcast/cyrus-webb-s-tracks--1422267/support.2025-05-2425 min
Delivering Marketing JoyDMJ Ep 548 - The 10 Commandments of BrandingOn episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!2025-05-2119 min
Barron's AdvisorPeter Wilken: The Biggest Branding Mistake Financial Advisors MakeTop marketer behind Coca Cola, Disney, and McDonald’s delivers a masterclass in brand strategy for growing your advisory firm. Host: Steve Sanduski, CFP.
Learn more about your ad choices. Visit megaphone.fm/adchoices2025-05-2048 minThe Lighthouse Brand Builders PodcastFrom Ad Exec to Basement StartupI left the global ad world, gave back the Porsche, and started again…this time on my terms. Here's the story of how The Brand Company began, what we stood for, and how it reshaped my view on what brand strategy should really mean.
2025-05-1409 min
Daily Creative with Todd HenryHow To Stay Optimistic, and the DNA of Great BrandsIn this episode, we dive deep into why optimism is far more than just wishful thinking—it's a practical, essential quality for doing brave, creative work and leading others with clarity. We explore how maintaining optimistic vision, especially in uncertain times, can drive teams forward and inspire decisive action.We also welcome special guest Peter Wilken, branding expert and author of Dim Sum Strategy and The Ten Commandments to Build a Strong Brand and Steer Your Ship By. Peter shares stories from his storied career at the forefront of global advertising and brand consulting, shedding light on the o...2025-05-0621 min
Under the Influence with Terry O'ReillyBrand Strategist & Author Peter WilkenPeter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.2025-04-2455 minThe Lighthouse Brand Builders PodcastWhat is Brand Centered Management™In this episode, I introduce the core philosophy behind the Lighthouse Brand Strategy Academy, Brand Centered Management™. I walk you through the origins of the framework, the concept of brand DNA, and how this process has helped some of the world’s most iconic brands create consistency, clarity, and lasting impact.
2025-04-2303 minThe Lighthouse Brand Builders PodcastWhy Companies Struggle to Develop a Strategic PlanIn this episode, I dive deep into why companies struggle with brand strategy—from the overwhelm of complexity and turbulent market conditions to the pitfalls of “box ticking” rather than genuine leadership. Learn how a disciplined, adaptable approach to strategy, anchored in our signature Brand Centered Management process, can help you cut through the noise, align your team, and build a lasting legacy.
2025-04-1505 minThe Lighthouse Brand Builders PodcastWhy You Should Revisit Your Brand StrategyIn this episode, I explain why revisiting your strategic plan, understanding your stakeholders, and remaining agile is crucial for long-term success.
For more free resources and in-depth insights, visit peterwilken.com.
2025-04-0705 minThe Lighthouse Brand Builders PodcastThe Importance of Comprehensive Discovery for BrandingA comprehensive discovery process reveals stakeholders' true perceptions—how they think, feel, and act toward your brand. The Lighthouse Brand Strategy Academy course covers this in-depth, emphasising qualitative interviews alongside research. Skipping this step weakens brand foundations, while thorough discovery ensures a strong, differentiated, and compelling brand strategy.
2025-03-2503 minThe Lighthouse Brand Builders PodcastThe 5Cs of Brand DiscoveryIn this episode of the Lighthouse Brand Builders Podcast, I dive into the discovery process using what I call the "five C's"—Customer, Category, Company, Currents, and Competitive Frame. I explain how each element plays a crucial role in uncovering the insights needed to build a strong, differentiated brand.
2025-03-1703 min
The Think Forward PodcastWhat Makes Top Brands Choose THIS Ad Agency | Ep56 w/ Peter WilkenTo support, please check out patreon.com/TheSadraPodcast▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬💥Visit my social media💥✅ https://open.spotify.com/show/0hwOppw3mfk8UvqGP57rLs?si=3e87ffd6722f4edd✅Facebook: https://www.facebook.com/sadra.manouchehri/✅LinkedIn: https://www.linkedin.com/in/sadra-khorvash-ab9bb4210/?originalSubdomain=ca✅TikTok: https://www.tiktok.com/@dr.manouch✅Instagram: https://www.instagram.com/thinkforwardpodcast/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬2025-03-171h 14
AftenMandag 10. martsFå en opsamling på dagens største nyheder og nye perspektiver på aktuelle begivenheder. Alle hverdage fra klokken 17.05 til 20.00 er der tid til eftertanke, nuancer og baggrund på dagen, der er gået. Værter: Christina Ankerhus & Claus Andersen. Medvirkende: Henrik Foget Jensen, Formand Aalborg Restauratørforening. Jørn Boye Nielsen, næstforperson i tænketanken Rådet for International Konfliktløsning og ekspert i international konfliktløsning og sikkerheds- og udenrigspolitik. Peter Marstal, journalist, der dækker valget i Grønland for Radio IIII. Dan Bjerregaard, kriminalreporter på Radio IIII. Christian M. Borch, Skisportsekspert der arbejder for Viaplay. Torsten Schack Pedersen...2025-03-102h 45The Lighthouse Brand Builders PodcastHow Our Branding Course Transforms Your BusinessThe Lighthouse Brand Strategy course helps business owners and leaders build a stronger, more profitable brand by defining their unique Brand DNA blueprint. This blueprint shapes perception, guides decisions, and aligns teams with a core idea or rallying cry. It establishes a distinct brand territory and serves as a powerful tool for strategy, inspiration, and training.
2025-03-0605 minThe Lighthouse Brand Builders PodcastHow LBSA Helps Companies Build Their BrandThe Lighthouse Brand Strategy Academy guides you through building or rebranding using the Brand Centered Management™ 4Ds process. The course covers the first two Ds—Discovery and Definition—across six modules to create a strong Brand DNA. You'll analyse your market, conduct research and refine your brand identity. By the end, you'll have a clear, compelling brand strategy.
2025-02-2106 minThe Lighthouse Brand Builders PodcastHow Categories Impact Your Brand StrategyWhile I’ve encountered many different industries, I’m an expert in brand strategy, not any single category. My broad experience across hundreds of brands helps businesses break out of their echo chambers and build stronger, differentiated brands. Industry-specific nuances matter, but true brand-building follows universal principles. The Lighthouse Brand Strategy Academy teaches these fundamentals to help any business develop a lasting, effective strategy
2025-02-0606 minThe Lighthouse Brand Builders PodcastAvoid Mistakes That These Big Brands MadeLeaders must avoid two key mistakes in strategic planning:
1. Failing to see the bigger picture: Kodak clung to silver nitrate tech despite the rise of digital, losing relevance and market share.
2. Ignoring early problems: A PR crisis was ignored, escalating into a national issue.
2025-01-2306 minThe Lighthouse Brand Builders PodcastA Thought Experiment for Your Business ProblemsI help companies overcome short-termism by:
Encouraging leaders to step back from daily tasks, identify deeper problems, and find lasting solutions by viewing the bigger picture.
Shifting focus outside their category to reduce defensiveness, inspire fresh perspectives, and uncover the broader forces shaping their brand for long-term solutions.
PeterWilken.com
2025-01-0904 minThe Lighthouse Brand Builders PodcastA Powerful Way to Differentiate Your BrandYour customers shape your brand by defining what matters to them and your core audience. Understanding their thoughts, behaviour, and loyalty is as crucial as their purchases.
In the Lighthouse Brand Strategy Academy, we focus on practical segmentation to identify 3-5 emotional, key target segments, as these attributes differentiate your brand most effectively from competitors.
PeterWilken.com
2024-12-2603 minThe Lighthouse Brand Builders Podcast10 Signs Your Brand Strategy Is Losing DirectionSigns of a struggling brand strategy include: lack of clarity, missing the bigger picture, reactivity instead of planning, overwhelm with minor tasks, unclear goals, misaligned departments, lack of direction, disconnection from customers, ineffective communication, and low creativity.
🌐 Explore more: peterwilken.com
2024-12-1207 minThe Lighthouse Brand Builders Podcast5 Stages for Building a Strong BrandTo build a loyal fanbase, follow these 5 steps:
1) Get noticed within your category
2) Be likeable and easy to work with
3) Build trust through consistent quality
4) Earn respect by sustaining trust
5) Gain advocacy from satisfied customers.
Brands grow by ensuring customers know, like, trust, respect, and advocate for them.
🌐 peterwilken.com/brand-strategy-masterclass
2024-12-1205 minThe Lighthouse Brand Builders Podcast5 Symptoms of Uncertainty in Your Brand StrategyLeaders struggling with uncertainty often:
1) Lack of clarity on priorities
2) Reactivity without a flexible plan
3) Focus on short-term tasks
4) Inability to see the bigger picture
5) Internal misalignment within teams
A brand redefining exercise can help refocus on core values to strengthen the business foundation
🌐 Explore more: peterwilken.com/brand-strategy-masterclass
2024-12-1205 minThe Lighthouse Brand Builders Podcast4 Steps for Conducting a Visual Identity AuditA visual identity audit helps business owners evaluate their brand's look and feel, including logos, design language and touch points like websites, merchandise, and signage.
The 4 steps:
1) Review all brand elements
2) Consolidate them
3) Identify inconsistencies in design and messaging
4) Assess strategic impact.
🌐 Explore more: peterwilken.com
2024-12-1104 minThe Lighthouse Brand Builders PodcastThe Lighthouse Brand Builders PodcastHosted by Peter Wilken—brand strategist, author, and founder of The Lighthouse Brand Strategy Academy—this podcast shares proven strategies to build stronger, brand-centered businesses. Gain insights inspired by the CBO Masterclass, a flexible online course packed with tools to define your unique Brand DNA and position your brand for success.
2024-12-0901 min
Solopreneur StoriesStrategy, selling companies, and stories of solopreneurshipIn this episode I speak with Peter Wilken.
Peter is a Madman, Brand Man, Dad-man, Coach-man, Author and Speaker.
He used to run ad agencies, his last corporate role being Head of BBDO Asia Pacific. He also ran agencies for Leo Burnett and Ogilvy before co-founding one of the first specialist Brand Consulting firms, The Brand Company.
Peter continues to consult through his private company, Dolphin Brand Strategy, but increasingly spends his time coaching business owners and aspiring brand strategists and Chief Brand Officers th...2024-07-301h 07
The Self-Employed LifePeter Wilken – Unveiling the Power of Brand DNAIn this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compass that guides individuals through turbulent times in their self-employed businesses. Peter's concept of brand DNA as a life jacket in rough seas resonated with me, highlighting the importance of anchoring oneself in personal values and beliefs. Overall, the episode provided a compelling perspective on...2024-05-2247 min
Ill Literacy: Books with BensonIll Literacy, Episode 141: Christendom (Guest: Peter Heather)Heartland’s Tim Benson is joined by Peter Heather, chair of medieval history at King's College, London, to discuss his new book, Christendom: The Triumph of a Religion, AD 300-1300. They chat about how a small sect of isolated and intensely committed congregations became a mass movement centrally directed from Rome, the Church’s chameleonlike capacity for self-reinvention, and how nothing was inevitable about Christianity’s rise and dominance in Europe. Get the book here: https://www.penguinrandomhouse.com/books/546307/christendom-by-peter-heather/Show Notes: City Journal: Edward Short – “Fair Triumph, or Foul?”2024-05-131h 08
Heartland Daily PodcastIll Literacy, Episode 141: Christendom (Guest: Peter Heather)In Episode 141 of Ill Literacy, Tim Benson talks with Peter Heather, author ofChristendom: The Triumph of a Religion, AD 300-1300. Heartland’s Tim Benson is joined by Peter Heather, chair of medieval history at King's College, London, to discuss his new book, Christendom: The Triumph of a Religion, AD 300-1300. They chat about how a small sect of isolated and intensely committed congregations became a mass movement centrally directed from Rome, the Church’s chameleonlike capacity for self-reinvention, and how nothing was inevitable about Christianity’s rise and dominance in Europe. Get the book here: https...2024-05-131h 08
American International PodcastReptilicusReptilicus (1961) AIP Production #6013 Jeff and Cheryl dodge clumsy dragon puppets and green slime while watching Reptilicus. Directed by Sidney W. Pink Written by Ib Melchior and Sidney W. Pink Starring: Carl Ottosen as General Mark Grayson Ann Smyrner as Lise Martens Mimi Heinrich as Karen Martens Asbjørn Andersen as Professor Otto Martens Marla Behrens as Connie Miller Bent Mejding as Svend Viltorft Povl Wøldike as Dr. Peter Dalby Dirch Passer as Peterson Ole Wisborg as Captain Brandt Mogens Br...2024-04-2252 min
Adler Podcast - Der Eintracht Frankfurt Fan Stammtisch#AP211 - Curryworscht ausm SektglasRIP Zahnarzt Dr. Peter Kunter.
Es gab schon Besseres, aber auch schon Schlechteres zu sehen. Dennoch war die Niederlage gegen den BVB mit einem hessischen Schiedsrichter schon ok. Wie mit einem hessischen Schiedsrichter? Und lags vielleicht an ihm? eine brandheiße Diskussion!
Bekommt Korken demnächst seine Curryworscht ausm Sektglas und wo ist Frank eigentlich?
Empfehlungen
Amazon Prime Serie "The 50"
Podcast "Der Bildungsauftrag mit Pugi und Wilken" Gast Folge 42: Twitch Streamer Wesbo (lasst gerne mal ein Follow beim Kollegen. :))
Podcast "Flatterball"
Folgt Jörg auf Twitch
Sei im Live...2024-03-181h 12Adler Podcast - Der Eintracht Frankfurt Fan Stammtisch#AP211 - Curryworscht ausm SektglasRIP Zahnarzt Dr. Peter Kunter.
Es gab schon Besseres, aber auch schon Schlechteres zu sehen. Dennoch war die Niederlage gegen den BVB mit einem hessischen Schiedsrichter schon ok. Wie mit einem hessischen Schiedsrichter? Und lags vielleicht an ihm? eine brandheiße Diskussion!
Bekommt Korken demnächst seine Curryworscht ausm Sektglas und wo ist Frank eigentlich?
Empfehlungen
Amazon Prime Serie "The 50"
Podcast "Der Bildungsauftrag mit Pugi und Wilken" Gast Folge 42: Twitch Streamer Wesbo (lasst gerne mal ein Follow beim Kollegen. :))
Podcast "Flatterball"
Folgt Jörg auf Twitch
Sei im Live...2024-03-181h 12AftenAftenradio - d. 23. februarTysklands regering godkendte i dag en lov om personlig brug af cannabis. Og det skaber bekymring i de sønderjyske kommuner for, om sønderjyderne vil føle sig fristet – men er der grund til bekymring? Det vil Peter Gram, Tysklandsredaktør i JydskeVestkysten, give os svar på. I morgen d. 24. februar er det skuddag, og ifølge gammel skik betyder det, at kvinder må fri til deres udkårne. Vi dykker ned i traditionen, og hvorfor vi overhovedet har skudår. Det Europæiske Melodi Grand Prix starter først til maj, men har skabt en del debat de seneste måned...2024-02-232h 45
How to Market Your NonprofitThe brand awakening: Strategies for standout nonprofits with Peter WilkenDo you feel like your message gets lost in the noise? Struggling to engage with donors and volunteers effectively?
It's time to awaken your brand's story.
With insights from branding luminaries Lee Wochner and Peter Wilken, the author of "Dim Sum Strategy," this podcast episode is your guide to overcoming these hurdles and transforming your nonprofit. Wochner and Wilken, conceptual creative thinkers, provide the strategies to control and shape the perception of your brand and make your nonprofit stand out. Learn actionable strategies to revitalize your brand and connect with your audience.
2024-02-0751 min
Ring til Radio4Er det forkert, at vi har så mange varetægtsfængslede i Danmark? Eller er det sådan, det er nødt til at være, for at vi kan have et fungerende retssystem?Er det forkert, at vi har så mange varetægtsfængslede i Danmark? Eller er det sådan, det er nødt til at være, for at vi kan have et fungerende retssystem? Mener du, at det er vigtigt, at vi alle sammen holder fast i håndskriftens kunst? Eller er det efterhånden noget, som hører fortiden til? Bør Danmark boykotte Eurovision i år, fordi Israel deltager? Eller skal vi holde musikkonkurrencer og internationale konflikter adskilt? Medvirkende: Peter Vedel Kessing (Seniorforsker ved Institut for Menneskerettigheder) Preben Bang Henriksen (Retsordfører for Venstre) Jane Hovgaard (fremtidsforsker) Lisa Gjedde (prof...2024-01-301h 46
Nadel verpflichtetGrim104 im Alben-Plausch: Das war unser 2023!Überraschungen, Anekdoten und Hoffnung: So heftig hat das Musikjahr rasiert!
Der "Nischen-Rap-CEO" hat mit "Ende der Nacht" auf den letzten Metern noch eines der Epic-Alben des Jahres veröffentlicht: Moritz Wilken aka Grim104 ist nicht nur kurzfristig in Tims Top-Liste gelandet, sondern auch zu Gast in der Folge zum 23er-Finale. Das führt, Gothic her oder hin, zu einem gewissen Hip-Hop-Übergewicht. Doch Andi fällt es nicht schwer, gegenzuhalten, waren die letzten zwölf Monate doch voll mit Indieperlen und Flintapower: Und wurde nicht selbst der arg menschenscheue Nerd Grim schon Backstage bei Blond gesehen und mit Glitter betank...2023-12-292h 28
IQ - Wissenschaft und ForschungGegen Corona geimpft, geschädigt, vergessen? - Wie Betroffene um juristische und medizinische Anerkennung kämpfenIn Bayern wurden zehn Millionen Menschen mindestens zwei Mal gegen Corona geimpft. Der Staat hat die Impfungen empfohlen, um die Pandemie zu beenden. Aber: Es gibt einen kleinen Anteil an Menschen, die die Impfung nicht vertragen und starke Nebenwirkungen entwickeln. Sie kämpfen nun um Anerkennung ihres Leidens und finanzielle Entschädigung. Autorin: Jeanne TurczynskiCREDITSAutorin: Jeanne TurczynskiSprecher: Jeanne Turczynski und Jennifer GüzelRedaktion: Anne KleinknechtTechnik: Peter Riegel / mars13
GESPRÄCHSPARTNERSophie G (Patientin)Manuela Bogdann (Patientin)Dr. Ulrike Siegmund (Hausärztin, München)Pr...2023-09-2624 min
Cup o' Go🔀 Shuffle your tests, 🔠 WHY IS YOUR CAPSLOCK ON? and interview with Wilken Rivera of GDNThank you to this week's sponsor, Koyeb!🇺🇸 GopherCon, San Diego, CA, USA, September 25-28OpenTofu (formerly OpenTF) officially joins the Linux FoundationBlog post: OpenTF is NOT the fork🔀 Proposal: testing: shuffle seed should be different when -shuffle=on and -count flag is setBlog posts➿ Go blog: Fixing For Loops in Go 1.22Go blog: Backward Compatibility, Go 1.21, and Go 2Thoughts on slogtest, by Peter Aronoff🔠 Capslock: What is your code really capable of?[Sponsored] Koyeb new feature alert: Built-in Observability to Monitor Your Apps PerformancesInterview with Wilken Rivera of the Go Developer Network (GDN)About GDN on GitHubGDN on MeetupSign up...2023-09-2253 min
Kreis AbEpisode 357Wer steigt ab? Natürlich die Aufsteiger, ist oft der Tenor vor dem Saisonstart. Bislang machen Eisenach und Balingen aber nicht den Eindruck, als wollten sie sich kampflos ergeben. Ganz im Gegenteil, die Underdogs ärgern die Etablierten und sorgen so für neuen Schwung in der Liga. Im direkten Duell lieferten sich beide einen harten Kampf, der mit einem Unentschieden endete. Für Dyn war Lennart Wilken-Johannes vor Ort und liefert einen spannenden Blick auf die Partie und darüber hinaus.
Das Duell zwischen dem VfL Gummersbach und dem Bergischen HC ist seit jeher äußert emotional, so auch am vergang...2023-09-181h 16
Kreis AbEpisode 357Aufregung beim Sieg der Füchse, Aufsteiger wissen absolut mitzuhalten
Wer steigt ab? Natürlich die Aufsteiger, ist oft der Tenor vor dem Saisonstart. Bislang machen Eisenach und Balingen aber nicht den Eindruck, als wollten sie sich kampflos ergeben. Ganz im Gegenteil, die Underdogs ärgern die Etablierten und sorgen so für neuen Schwung in der Liga. Im direkten Duell lieferten sich beide einen harten Kampf, der mit einem Unentschieden endete. Für Dyn war Lennart Wilken-Johannes vor Ort und liefert einen spannenden Blick auf die Partie und darüber hinaus.
Das Duell zwischen dem VfL Gummersbach und dem Bergischen HC ist...2023-09-181h 16
Five Books for CatholicsEpisode 2: The Early Church Fathers - Interview with Mike AquilinaThe Fathers of the Church are the saintly bishops and priests of the first centuries who bear witness to the apostolic tradition and hand it on in their writings and ministry. They identify the canon of Scripture, exemplify the principles of biblical interpretation, shape the early liturgies, compose the creeds, define the rule of faith, and lay the foundations of canon law and the Church’s pastoral activity. Reading them is indispensable for a Catholic education. Perhaps the Fathers of the first two centuries are the best place to start. They are called the Apostolic Fathers because they learnt th...2023-04-2818 min
Der Bildungsauftrag#11 - Der Bildungsauftrag - Peter Maicher der LehrerHallo zusammen,
Heute nehmen wir mit Peter Maicher auf und unterhalten uns über den Beruf des Lehrers. Peter übt diesen Beruf nun seit 25 Jahren aus und ist immer noch Feuer und Flamme. Schöner funfact, Peters erste eigene Klasse als Klassenlehrer wurde 2001 übernommen und Wilken kam 2001 in die weiterführende Schule.
Viel Spaß mit der Folge
Pugi und Wilken
Unsere Links:
Instagram: www.instagram.com/der_bildungsauftrag_podcast oder @der_bildungsauftrag_podcast
Facebook: https://www.facebook.com/PugiundWilken
E-Mail: Pugiundwilken@web.de
TikTok: PugiundWilken2023-01-151h 26
UpSkill Talks#55: UpSkill — Taking Feedback to Understand Your BrandDuring our discussion with Peter Wilken we touched on the idea that you do not own your brand.Your brand is shaped by other's perceptions of you. As we continue our discussion on branding, we want to explore how you can gather the feedback that will be useful to uncovering your brand and its reputation.This will require identifying the right people to receive feedback from and putting our ego aside.At UpSkill, we are building a community of UpSkillers, learning and growing together. Please listen, subscribe and...2022-11-2112 min