Shows
CEO Global Network PodcastPeter Messenger, Owner of A1 Air Conditioning & Heating - Leadership Lessons from a Multi-Generational Family BusinessIn this episode of the CEO Global Network Podcast, host John Wilson sits down with Peter Messenger, Owner of A1 Air Conditioning & Heating, to explore the realities, challenges, and rewards of running a third-generation family business.Peter shares candid lessons learned from decades of leadership - shaped by his father’s old-school work ethic, the complexities of navigating succession, and the importance of surrounding yourself with the right people. He opens up about difficult decisions, how he balances his deep love for the trade with high-level leadership, and the sy...
2025-12-0909 min
The Field Guide by BizMarketingThe Hidden Power of Call Tracking: Insights from Peter BaconIn this episode of The Field Guide, host Peter Wilson sits down with Peter Bacon of CallTrackingMetrics (CTM), to dive deep into the tools, technology, and strategy behind modern call tracking, and why it remains one of the most important components of lead attribution for small and local businesses.This episode is a must-listen for agencies, marketers, and business owners who want clearer insights into where their leads come from and how to make every call count. Whether you’re using call tracking today or considering adding it to your tech stack, you’ll walk away with prac...
2025-12-0514 min
The Field Guide by BizMarketingDon’t Be Afraid of the Numbers: Customer Lifetime ValueIn part two of Don’t Be Afraid of the Numbers, Peter and Emily break down Customer Lifetime Value (LTV)—the essential metric that shows what your customers are really worth over the long haul. From calculating LTV step-by-step to using it as a compass for sustainable growth, they turn intimidating math into strategic insight you can actually use.Packed with real-world examples—from HVAC tune-up packages to auto shop loyalty perks—you’ll learn how smart businesses increase lifetime value without overspending. Plus, discover how LTV ties back to Customer Acquisition Cost (CAC) and why tracking both is cr...
2025-07-2416 min
The Field Guide by BizMarketingDon’t Be Afraid of the Numbers - Customer Acquisition CostIn the kickoff to our Don’t Be Afraid of the Numbers mini-series, Peter and Emily break down the Customer Acquisition Cost (CAC)—the single, powerful metric that ties together your marketing spend and sales performance into one clear, no-fluff number.You'll learn how to calculate CAC step-by-step, why it matters more than you think, and how it reveals the health of your marketing and sales pipeline. Peter shares real-world examples (including a 10-year client success story) and gives practical advice on reducing your CAC through smarter ad spending, better sales follow-up, and even pricing strategy. Plus, we s...
2025-07-1819 min
The Field Guide by BizMarketingGet BizMarketing? Nah, We Got BizMarketingAfter 13 years as “bizmktg.com,” we finally secured the name that always felt like ours—BizMarketing. In this episode, Peter and Emily share the behind-the-scenes story of our rebrand, what prompted the change, the near-miss with "Get BizMarketing," and why sometimes it’s better to be clear than clever. If you're a business owner thinking about a rebrand—or even just refining your brand—this episode offers practical insight. We break down what triggered our change, the process we followed, lessons we learned, and why clarity in branding matters more than being clever.
2025-06-1911 min
The Field Guide by BizMarketingThree Stories Your Business Already Has (That Win More Customers) With Stephen SteersPeter sits down with Stephen Steers, author of "Superpower Storytelling," to explore the power of storytelling in sales and business. Stephen, who combines his experience as a sales consultant and stand-up comedian, shares his journey from near-death construction worker to successful entrepreneur, and reveals his proven frameworks for effective storytelling in business.Stephen shares the three hidden stories every business possesses—and how to use them to win customers. He also details his "Magnificent Seven" reasons why people buy, and the four essential questions to ask before telling any story. He offers practical insights on how to co...
2024-10-3131 minThe Field Guide by BizMarketingUsing Google's NotebookLM To Create A Podcast About The 1-Page Marketing PlanPeter showcases how he used Google’s NotebookLM, an AI tool that simplifies podcast creation. The first part explains the process of generating a podcast episode using NotebookLM, where he pulled information from various sources, including YouTube videos. He highlights how the tool synthesizes content based on specific prompts.The second part features the podcast created by NotebookLM, centered on Allan Dib's book, The 1-Page Marketing Plan. Peter discusses key marketing strategies for small business owners, including identifying the ideal customer, crafting effective messaging, and developing a lead capture system.Join them for practical insights an...
2024-10-2318 min
Behold the Warrior!ABLW to Behold the Warrior! | Introduction EssayA Better Life Walkthrough is now Behold the Warrior! In this episode Peter introduces a new path forward and parses out changes with the brand. Expect a giant quality upgrade, more essays, and more guests.
2024-09-2522 min
The Field Guide by BizMarketing12 Principles to Quietly Stand Out with Author Michael ThompsonIn this episode of Biz & Life Done Well, Peter sits down with Michael Thompson, author of "Shy by Design: 12 Timeless Principles to Quietly Stand Out." Michael shares his journey from a shy, stuttering child to a successful career coach and author.Key topics they discussed:- Michael's background and motivation for writing "Shy by Design"- The power of curiosity in personal and professional growth- Building meaningful connections through small, intentional actions- Embracing one's natural tendencies rather than trying to fit a preconceived mold- Strategies for networking and...
2024-09-2036 min
The Field Guide by BizMarketing"Sales Pitch" Lessons from April Dunford's BookStanding out from the competition can feel like an uphill battle. Whether you're struggling to craft the perfect sales pitch or wondering how to position yourself as a trusted advisor rather than just another vendor, listen up! Join Peter Wilson, President of bizmktg.com, and Chris Goldman, Marketing Strategist and Business Coach, as they reveal the secrets to creating sales pitches that not only resonate but win.Peter and Chris dive into April Dunford’s must-read book *Sales Pitch: How to Craft a Story to Stand Out and Win*. The...
2024-09-0630 minBehold the Warrior!# 25 | Attached 2Peter and Arthur record their final episode together. They continue their discussion on Amir Levine's book "Attached." They discuss solutions associate with problems with certain attachment styles in romantic relationships and the validity of attachment theory in general when talking about romantic relationships. I hope you enjoyed mine and Arthur's time together and I hope you look forward to the changes coming to the channel. (More to come soon.)
2024-09-021h 09The Field Guide by BizMarketingSupercharging Contractor Recruitment And Retention with Paul SannemanPeter sits down with Paul Sanneman, founder of Contractor Staffing Source. Paul shares his expertise on solving one of the biggest challenges facing the construction industry today: finding and retaining quality employees.Key takeaways from this episode include:- The importance of continuous recruitment in the construction industry- Debunking common hiring myths that hold contractors back- Leveraging AI and modern tools to streamline the hiring process- Creating compelling job ads that attract top talent- The value of...
2024-08-2930 minBehold the Warrior!#24 | Caitie Belle Caitie is the general manager at the boxing gym Peter and Arthur work at, a former personal trainer, and a fitness influencer. We talk about a wide array of subjects from dating to fitness, and we touch on the essay I wrote and aired prior to this episode, specifically about the inability for people to know themselves in a world where screen time is taking over lives. We had much more to discuss and we will probably meet up again to discuss. Let us know what you think.You can find Caitie here: https://www.tiktok.com...
2024-08-261h 20The Field Guide by BizMarketingBecoming A Self-Reliant Leader with Author Jan RutherfordBecoming A Self-Reliant Leader with Author Jan RutherfordPeter sits down with Jan Rutherford, a former Green Beret turned executive coach and author, to discuss his new book "Becoming a Self-Reliant Leader: How Grit and Discipline Forge Indomitable Teams."Rutherford shares his unique journey from military service to the corporate world, emphasizing how his experiences shaped his leadership philosophy. He introduces the concept of "crucible expeditions," intense outdoor leadership experiences that form the backbone of his leadership development approach.Key topics include:
2024-08-1531 minBehold the Warrior!#22 | An Informal Introduction to Formal Logic with Professor Coach PeterToday we continue teaching Arthur philosophy! In this episode, we briefly discussed formal logic with logical fallacies, inductive vs deductive arguments, sound vs. unsound arguments, and the importance of learning logic.We have hopefully fixed our mic issues for good, but please let us know if you encounter any technical issues while listening. In general, let us know what else we can work on so we can improve our brand here and make it more enjoyable or useful for you all! Much love, everyone!
2024-08-1240 minBehold the Warrior!#21 | An Informal Introduction to Metaphysics and Epistemology with Professor Coach PeterArthur makes Peter's day when he starts asking him questions about philosophy. Today Peter gives Arthur a very broad overview of two branches of philosophy: metaphysics (the study of the viability of things that exist and how they exist) and epistemology (the study of the foundation of knowledge. aka in what ways we can know a thing to be true). We also explore some of the major drama going on in Olympic Boxing with Imane Khelif and social media's impressive ability to get its stories wrong. Let us know if this episode bored you to death, or if you...
2024-08-051h 09The Field Guide by BizMarketingBehind the Mic: Crafting ‘Biz and Life Done Well’ EpisodesIn this behind-the-scenes look, Peter Wilson, host of the “Biz and Life Done Well” podcast, walks you through the tools and processes used to create podcast episodes. Peter showcases powerful software solutions including Descript for transcription and editing, Auphonic for audio processing, and AI tools like Claude for content analysis.Whether you’re a seasoned podcaster or just starting out, this video offers valuable insights into streamlining your podcast production workflow, from recording to publishing. Learn how to leverage AI for generating episode descriptions and titles, and discover the secrets behind six years of successful podcasting.
2024-08-0211 minThe Field Guide by BizMarketingOur Listener's Questions Answered: With Peter and EmilyPeter Wilson is joined by Emily Caddell, the director of marketing at bizmktg.com. They dive into real-world business challenges shared by their listeners and offer insightful solutions to help take their businesses to the next level.Peter and Emily address the following listener challenges:Ken - shares his struggle with maintaining a positive attitude amidst daily monotony. Peter offers strategies for breaking the routine, setting new goals, professional development, and the importance of delegation.Brazos - a former intern turned creative director, discusses issues with effective communication within his agency. Peter and Emily share...
2024-07-2631 minBehold the Warrior!#15 | Dating Apps | Cons of Pornography Peter and Arthur share their experiences with dating apps, but also talk more generally about how they can be harmful. They shared a couple articles regarding modern day relationships and a very ABLW-relevant article discussing pornography's correlation to anxious attachment styles in the dating world."Your Boyfriend Isn't Your Camerman": https://www.afterbabel.com/p/your-boyfriend-isnt-your-camera-manPorn and anxious attachment: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6155976/
2024-06-242h 25Behold the Warrior!#14 | LONELINESS | Vice Highlight: Cell Phone UseDue to society-wide overuse of smart phones, once-popular fields of interest are less and less common. Those of us interested in the arts or humanities are having a harder and harder time finding people with shared interests. Lacking shared interest makes one feel lonely. This is true even for people with large friend groups or married couples. Peter and Arthur share that finding hobbies to connect with can be just as important as finding people to connect with. We, of course, share our experiences with loneliness and and any tips for overcoming it. Articles from the video: https://www...
2024-06-171h 44The Field Guide by BizMarketingBuilding Dreams: Inside Blue Water Design BuildJoin Peter Wilson as he sits down with Kirk and Donna Gronvold, the husband and wife team behind Blue Water Design Build, a Seattle-based design-build firm specializing in home renovations and remodels. In this engaging episode, Kirk and Donna share their passion for transforming outdated homes into beautiful, functional spaces that families love.Discover the origin of the Blue Water name and how Kirk's love of fishing inspired it. Learn about the couple's design-build philosophy, which focuses on understanding how clients live in their homes in order to create spaces that flow and function optimally for each...
2024-06-1433 minThe Field Guide by BizMarketingReceivership Unveiled: Insights from Jake Flothe of RTCPeter interviews Jake Flothe, in-house counsel for Resource Transition Consultants (RTC), a company specializing in receivership services. Jake explains the concept of receivership, an alternative to bankruptcy that involves either turning around distressed businesses or liquidating their assets. Jake highlights the cost-effectiveness and streamlined nature of receivership compared to traditional bankruptcy. He shares insights into the process, including voluntary and involuntary receiverships, and the motivations behind choosing this route. He also delves into the types of work RTC handles, emphasizing their diverse expertise in lending, business management, and operations. The conversation touches on specific ca...
2024-05-3020 minThe Field Guide by BizMarketingThe Branding Iron: Forging a Thriving Design & Print Business with Lillyan HendershotPeter interviews Lillyan Hendershot, the Art Director and Co-Founder of The Branding Iron. In this episode, Peter and Lillyan reminisce about their shared history, from their early days working together to the growth of their respective businesses. Discover how Lillyan transitioned from a fine arts background to graphic design and entrepreneurship, and learn about the diverse range of services The Branding Iron offers. This episode is filled with insights on networking, the importance of a physical office, and the evolution of business post-COVID. Tune in for inspiring stories of perseverance, community involvement, and the ever-evolving world of branding and...
2024-05-1430 minThe Field Guide by BizMarketingHypnosis as a Tool for Profound Change With Todd GoodwinStep into a world of transformation with this episode of 'Biz and Life Done Well.' Peter sits down with Todd Goodwin, a seasoned hypnotist who unlocks the deeper potential of the human mind. Todd shares fascinating insights into how hypnosis can gently guide us through our inner landscapes to heal past traumas and reshape our lives. Whether you're dealing with stress, anxiety, or just looking for a new way to approach life's challenges, this conversation offers practical solutions for personal growth. Perfect for anyone looking to find balance and enhance their wellbeing, this episode is a...
2024-05-0931 min
You'll Hear ItWhat Makes This Album Great: Nancy Wilson / Canonball AdderallyIn this installment of our "What Makes This Album Great" series we take a look at Nancy Wilson / Canonball Adderley. Let us know in the comments what you would score this album!Unlock your FREE Open Studio trial to become a better player today.Have a question for us? Leave us a SpeakPipeCheckout courses from Adam, Peter and more at Open Studio🎹 Head over to our YouTube channel for a better look 👀.Follow us on Instagram
2024-04-2528 minThe Field Guide by BizMarketingDriving Success: JC Fawcett on Building Washington's Top Driving SchoolPeter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability.This discussion delves into JC's business philosophies, his proactive approaches to overcoming operational challenges, and his commitment to exceptional customer service. Gain insights into the strategic decisions that propelled Defensive Driving School to the forefront of the industry and the lessons learned along the way.
2024-04-1936 minThe Field Guide by BizMarketingUnlocking Success: A New Era for Key Choice Commercial with Natalie FoskeyIn this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding the company to better reflect its values and direction under her leadership.Hear about the challenges and successes of running a commercial real estate company, from property management to navigating the market shifts caused by the COVID-19 pandemic. Natalie...
2024-03-2938 minThe Field Guide by BizMarketingBeyond the Pickle Part 2 - More Stories of Exceptional Customer Care"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belonging and community. This personal touch included customized mugs for regular patrons, underscoring the pub's dedication to making customers feel special and valued.Peter shares a memorable story about Kenneth Wood, owner of Woodson's Aberdeen (Scotland), who d...
2024-03-0712 minThe Field Guide by BizMarketingDavid Willoughby: The Intersection Of Technology And High School SportsPeter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by introducing advanced solutions for scheduling, marketing, digital ticketing, and live streaming.David shares his journey from capturing the spirit of high school sports through photography to leading advertising efforts that support school programs across Washington State. Hear how Play On Sports leverages digital platforms...
2024-02-1637 minThe Field Guide by BizMarketingGive 'Em The Pickle - A Tale Of Exceptional Customer ServiceIn this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle.This story isn't just about pickles; it's about those little extras that make customers do the happy dance.Key Takeaways:The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, where the excitement was palpable, and the ice cream bowls were legendary.The Pickle Incident: A regular customer's request for an extra pickle led to a moment of truth for Bob Farrell. This seemingly small detail sparked...
2024-02-0908 minThe Field Guide by BizMarketingThe Road To 100: What The First 99 Episodes Taught MeIn the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics covered, from marketing to personal stories of entrepreneurs, emphasizing the value of persistence, accountability, and continuous learning. One of Peter’s favorite episodes features Doug Lofstrom. Doug shares his story of beginning his professional painting career at the age of 79. Episode 9 with Doug Loftstr...
2024-02-0221 minThe Field Guide by BizMarketingGreen Eggs, Ham, and Why Video In 2024Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable strategies for businesses to effectively adapt and thrive in the digital era. Join us to understand the transformative power of video in today's competitive market.Claim the $3,500 video and 1PMP offer by booking a consultation here:https://bizmktg.com/contact-bizmktg-comPeter and Erich will...
2024-01-2519 minThe Field Guide by BizMarketingHow I Learned To Love Squirrels & A Call For Your StoriesIn this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciating every client, big or small. Now, we want to hear from you! We're looking for stories about your business experiences - the successes, the challenges, and even the humorous moments. Your stories are a valuable part of the business community, and we b...
2024-01-1906 minThe Field Guide by BizMarketingGetting Started With 1PMP – The Best Content For ProspectsIn the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business.Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. Content Strategy for Leadership Coaching: A Multi-Faceted ApproachAnn...
2024-01-1226 min