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The Field Guide by BizMarketingThe Field Guide by BizMarketingDon’t Be Afraid of the Numbers: Customer Lifetime ValueIn part two of Don’t Be Afraid of the Numbers, Peter and Emily break down Customer Lifetime Value (LTV)—the essential metric that shows what your customers are really worth over the long haul. From calculating LTV step-by-step to using it as a compass for sustainable growth, they turn intimidating math into strategic insight you can actually use.Packed with real-world examples—from HVAC tune-up packages to auto shop loyalty perks—you’ll learn how smart businesses increase lifetime value without overspending. Plus, discover how LTV ties back to Customer Acquisition Cost (CAC) and why tracking both is cr...2025-07-2416 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingDon’t Be Afraid of the Numbers - Customer Acquisition CostIn the kickoff to our Don’t Be Afraid of the Numbers mini-series, Peter and Emily break down the Customer Acquisition Cost (CAC)—the single, powerful metric that ties together your marketing spend and sales performance into one clear, no-fluff number.You'll learn how to calculate CAC step-by-step, why it matters more than you think, and how it reveals the health of your marketing and sales pipeline. Peter shares real-world examples (including a 10-year client success story) and gives practical advice on reducing your CAC through smarter ad spending, better sales follow-up, and even pricing strategy. Plus, we s...2025-07-1819 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGet BizMarketing? Nah, We Got BizMarketingAfter 13 years as “bizmktg.com,” we finally secured the name that always felt like ours—BizMarketing. In this episode, Peter and Emily share the behind-the-scenes story of our rebrand, what prompted the change, the near-miss with "Get BizMarketing," and why sometimes it’s better to be clear than clever. If you're a business owner thinking about a rebrand—or even just refining your brand—this episode offers practical insight. We break down what triggered our change, the process we followed, lessons we learned, and why clarity in branding matters more than being clever. 2025-06-1911 minNorthern VibesNorthern VibesBuilding Community Through Restaurants: Peter Newlin’s Vision and Growth - EP 6In this episode of Northern Vibes, hosts Ann Wymore and Wilson Miller chat with Peter Newlin, one of the driving forces behind the Gustavo Group. Peter discusses the challenges of growing a restaurant empire, from designing unique spaces to scaling the business. With restaurants like Homegrown and Perdita now part of the Northern Denver landscape, Peter shares his experiences and lessons learned throughout his entrepreneurial journey.🎧 Hosted by: Ann Wymore & Wilson Miller 🎙 Featuring: Peter Newlin – Founder, Gustavo GroupPeter Newlin is a hospitality entrepreneur and the Chief Visionary Officer (CVO) at Gastamo Group, overseei...2025-05-0931 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingThree Stories Your Business Already Has (That Win More Customers) With Stephen SteersPeter sits down with Stephen Steers, author of "Superpower Storytelling," to explore the power of storytelling in sales and business. Stephen, who combines his experience as a sales consultant and stand-up comedian, shares his journey from near-death construction worker to successful entrepreneur, and reveals his proven frameworks for effective storytelling in business.Stephen shares the three hidden stories every business possesses—and how to use them to win customers. He also details his "Magnificent Seven" reasons why people buy, and the four essential questions to ask before telling any story. He offers practical insights on how to co...2024-10-3131 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingUsing Google's NotebookLM To Create A Podcast About The 1-Page Marketing PlanPeter showcases how he used Google’s NotebookLM, an AI tool that simplifies podcast creation. The first part explains the process of generating a podcast episode using NotebookLM, where he pulled information from various sources, including YouTube videos. He highlights how the tool synthesizes content based on specific prompts.The second part features the podcast created by NotebookLM, centered on Allan Dib's book, The 1-Page Marketing Plan. Peter discusses key marketing strategies for small business owners, including identifying the ideal customer, crafting effective messaging, and developing a lead capture system.Join them for practical insights an...2024-10-2318 minOwned and Operated - A Plumbing, Electrical, and HVAC Business Growth PodcastOwned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast#146 -Peter Lohmann and Home Service Branding as Lead GenerationIn this episode of Owned and Operated, John explains the world of home service business growth with CEO Peter Lohmann, focusing on how branding can serve as a powerful lead-generation tool. John and Peter explore the journey of scaling a home service company, including the challenges, insights, and opportunities that come with driving marketing efforts and building operational efficiency.Key takeaways from this episode include the critical role that marketing and branding play in generating leads, the importance of optimizing call centers, and how to scale operations efficiently. John also emphasizes the value of finding the right...2024-10-0859 minBehold the Warrior!Behold the Warrior!ABLW to Behold the Warrior! | Introduction EssayA Better Life Walkthrough is now Behold the Warrior! In this episode Peter introduces a new path forward and parses out changes with the brand. Expect a giant quality upgrade, more essays, and more guests.2024-09-2522 minThe Field Guide by BizMarketingThe Field Guide by BizMarketing12 Principles to Quietly Stand Out with Author Michael ThompsonIn this episode of Biz & Life Done Well, Peter sits down with Michael Thompson, author of "Shy by Design: 12 Timeless Principles to Quietly Stand Out." Michael shares his journey from a shy, stuttering child to a successful career coach and author.Key topics they discussed:- Michael's background and motivation for writing "Shy by Design"- The power of curiosity in personal and professional growth- Building meaningful connections through small, intentional actions- Embracing one's natural tendencies rather than trying to fit a preconceived mold- Strategies for networking and...2024-09-2036 minThe Field Guide by BizMarketingThe Field Guide by BizMarketing"Sales Pitch" Lessons from April Dunford's BookStanding out from the competition can feel like an uphill battle. Whether you're struggling to craft the perfect sales pitch or wondering how to position yourself as a trusted advisor rather than just another vendor, listen up! Join Peter Wilson, President of bizmktg.com, and Chris Goldman, Marketing Strategist and Business Coach, as they reveal the secrets to creating sales pitches that not only resonate but win.Peter and Chris dive into April Dunford’s must-read book *Sales Pitch: How to Craft a Story to Stand Out and Win*. The...2024-09-0630 minBehold the Warrior!Behold the Warrior!# 25 | Attached 2Peter and Arthur record their final episode together. They continue their discussion on Amir Levine's book "Attached." They discuss solutions associate with problems with certain attachment styles in romantic relationships and the validity of attachment theory in general when talking about romantic relationships. I hope you enjoyed mine and Arthur's time together and I hope you look forward to the changes coming to the channel. (More to come soon.)2024-09-021h 09The Field Guide by BizMarketingThe Field Guide by BizMarketingSupercharging Contractor Recruitment And Retention with Paul SannemanPeter sits down with Paul Sanneman, founder of Contractor Staffing Source. Paul shares his expertise on solving one of the biggest challenges facing the construction industry today: finding and retaining quality employees.Key takeaways from this episode include:- The importance of continuous recruitment in the construction industry- Debunking common hiring myths that hold contractors back- Leveraging AI and modern tools to streamline the hiring process- Creating compelling job ads that attract top talent- The value of...2024-08-2930 minBehold the Warrior!Behold the Warrior!#24 | Caitie Belle Caitie is the general manager at the boxing gym Peter and Arthur work at, a former personal trainer, and a fitness influencer. We talk about a wide array of subjects from dating to fitness, and we touch on the essay I wrote and aired prior to this episode, specifically about the inability for people to know themselves in a world where screen time is taking over lives. We had much more to discuss and we will probably meet up again to discuss. Let us know what you think.You can find Caitie here: https://www.tiktok.com...2024-08-261h 20The Field Guide by BizMarketingThe Field Guide by BizMarketingBecoming A Self-Reliant Leader with Author Jan RutherfordBecoming A Self-Reliant Leader with Author Jan RutherfordPeter sits down with Jan Rutherford, a former Green Beret turned executive coach and author, to discuss his new book "Becoming a Self-Reliant Leader: How Grit and Discipline Forge Indomitable Teams."Rutherford shares his unique journey from military service to the corporate world, emphasizing how his experiences shaped his leadership philosophy. He introduces the concept of "crucible expeditions," intense outdoor leadership experiences that form the backbone of his leadership development approach.Key topics include:2024-08-1531 minBehold the Warrior!Behold the Warrior!#22 | An Informal Introduction to Formal Logic with Professor Coach PeterToday we continue teaching Arthur philosophy! In this episode, we briefly discussed formal logic with logical fallacies, inductive vs deductive arguments, sound vs. unsound arguments, and the importance of learning logic.We have hopefully fixed our mic issues for good, but please let us know if you encounter any technical issues while listening. In general, let us know what else we can work on so we can improve our brand here and make it more enjoyable or useful for you all! Much love, everyone!2024-08-1240 minBehold the Warrior!Behold the Warrior!#21 | An Informal Introduction to Metaphysics and Epistemology with Professor Coach PeterArthur makes Peter's day when he starts asking him questions about philosophy. Today Peter gives Arthur a very broad overview of two branches of philosophy: metaphysics (the study of the viability of things that exist and how they exist) and epistemology (the study of the foundation of knowledge. aka in what ways we can know a thing to be true). We also explore some of the major drama going on in Olympic Boxing with Imane Khelif and social media's impressive ability to get its stories wrong. Let us know if this episode bored you to death, or if you...2024-08-051h 09The Field Guide by BizMarketingThe Field Guide by BizMarketingBehind the Mic: Crafting ‘Biz and Life Done Well’ EpisodesIn this behind-the-scenes look, Peter Wilson, host of the “Biz and Life Done Well” podcast, walks you through the tools and processes used to create podcast episodes. Peter showcases powerful software solutions including Descript for transcription and editing, Auphonic for audio processing, and AI tools like Claude for content analysis.Whether you’re a seasoned podcaster or just starting out, this video offers valuable insights into streamlining your podcast production workflow, from recording to publishing. Learn how to leverage AI for generating episode descriptions and titles, and discover the secrets behind six years of successful podcasting.2024-08-0211 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingOur Listener's Questions Answered: With Peter and EmilyPeter Wilson is joined by Emily Caddell, the director of marketing at bizmktg.com. They dive into real-world business challenges shared by their listeners and offer insightful solutions to help take their businesses to the next level.Peter and Emily address the following listener challenges:Ken - shares his struggle with maintaining a positive attitude amidst daily monotony. Peter offers strategies for breaking the routine, setting new goals, professional development, and the importance of delegation.Brazos - a former intern turned creative director, discusses issues with effective communication within his agency. Peter and Emily share...2024-07-2631 minBehold the Warrior!Behold the Warrior!#15 | Dating Apps | Cons of Pornography Peter and Arthur share their experiences with dating apps, but also talk more generally about how they can be harmful. They shared a couple articles regarding modern day relationships and a very ABLW-relevant article discussing pornography's correlation to anxious attachment styles in the dating world."Your Boyfriend Isn't Your Camerman": https://www.afterbabel.com/p/your-boyfriend-isnt-your-camera-manPorn and anxious attachment: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6155976/2024-06-242h 25Behold the Warrior!Behold the Warrior!#14 | LONELINESS | Vice Highlight: Cell Phone UseDue to society-wide overuse of smart phones, once-popular fields of interest are less and less common. Those of us interested in the arts or humanities are having a harder and harder time finding people with shared interests. Lacking shared interest makes one feel lonely. This is true even for people with large friend groups or married couples. Peter and Arthur share that finding hobbies to connect with can be just as important as finding people to connect with. We, of course, share our experiences with loneliness and and any tips for overcoming it. Articles from the video: https://www...2024-06-171h 44The Field Guide by BizMarketingThe Field Guide by BizMarketingBuilding Dreams: Inside Blue Water Design BuildJoin Peter Wilson as he sits down with Kirk and Donna Gronvold, the husband and wife team behind Blue Water Design Build, a Seattle-based design-build firm specializing in home renovations and remodels. In this engaging episode, Kirk and Donna share their passion for transforming outdated homes into beautiful, functional spaces that families love.Discover the origin of the Blue Water name and how Kirk's love of fishing inspired it. Learn about the couple's design-build philosophy, which focuses on understanding how clients live in their homes in order to create spaces that flow and function optimally for each...2024-06-1433 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingReceivership Unveiled: Insights from Jake Flothe of RTCPeter interviews Jake Flothe, in-house counsel for Resource Transition Consultants (RTC), a company specializing in receivership services. Jake explains the concept of receivership, an alternative to bankruptcy that involves either turning around distressed businesses or liquidating their assets. Jake highlights the cost-effectiveness and streamlined nature of receivership compared to traditional bankruptcy. He shares insights into the process, including voluntary and involuntary receiverships, and the motivations behind choosing this route. He also delves into the types of work RTC handles, emphasizing their diverse expertise in lending, business management, and operations. The conversation touches on specific ca...2024-05-3020 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingThe Branding Iron: Forging a Thriving Design & Print Business with Lillyan HendershotPeter interviews Lillyan Hendershot, the Art Director and Co-Founder of The Branding Iron. In this episode, Peter and Lillyan reminisce about their shared history, from their early days working together to the growth of their respective businesses. Discover how Lillyan transitioned from a fine arts background to graphic design and entrepreneurship, and learn about the diverse range of services The Branding Iron offers. This episode is filled with insights on networking, the importance of a physical office, and the evolution of business post-COVID. Tune in for inspiring stories of perseverance, community involvement, and the ever-evolving world of branding and...2024-05-1430 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHypnosis as a Tool for Profound Change With Todd GoodwinStep into a world of transformation with this episode of 'Biz and Life Done Well.' Peter sits down with Todd Goodwin, a seasoned hypnotist who unlocks the deeper potential of the human mind. Todd shares fascinating insights into how hypnosis can gently guide us through our inner landscapes to heal past traumas and reshape our lives. Whether you're dealing with stress, anxiety, or just looking for a new way to approach life's challenges, this conversation offers practical solutions for personal growth. Perfect for anyone looking to find balance and enhance their wellbeing, this episode is a...2024-05-0931 minYou\'ll Hear ItYou'll Hear ItWhat Makes This Album Great: Nancy Wilson / Canonball AdderallyIn this installment of our "What Makes This Album Great" series we take a look at Nancy Wilson / Canonball Adderley. Let us know in the comments what you would score this album!Unlock your FREE Open Studio trial to become a better player today.Have a question for us? Leave us a SpeakPipeCheckout courses from Adam, Peter and more at Open Studio🎹 Head over to our YouTube channel for a better look 👀.Follow us on Instagram2024-04-2528 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingDriving Success: JC Fawcett on Building Washington's Top Driving SchoolPeter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability.This discussion delves into JC's business philosophies, his proactive approaches to overcoming operational challenges, and his commitment to exceptional customer service. Gain insights into the strategic decisions that propelled Defensive Driving School to the forefront of the industry and the lessons learned along the way. 2024-04-1936 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingUnlocking Success: A New Era for Key Choice Commercial with Natalie FoskeyIn this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding the company to better reflect its values and direction under her leadership.Hear about the challenges and successes of running a commercial real estate company, from property management to navigating the market shifts caused by the COVID-19 pandemic. Natalie...2024-03-2938 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingBeyond the Pickle Part 2 - More Stories of Exceptional Customer Care"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belonging and community. This personal touch included customized mugs for regular patrons, underscoring the pub's dedication to making customers feel special and valued.Peter shares a memorable story about Kenneth Wood, owner of Woodson's Aberdeen (Scotland), who d...2024-03-0712 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingDavid Willoughby: The Intersection Of Technology And High School SportsPeter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by introducing advanced solutions for scheduling, marketing, digital ticketing, and live streaming.David shares his journey from capturing the spirit of high school sports through photography to leading advertising efforts that support school programs across Washington State. Hear how Play On Sports leverages digital platforms...2024-02-1637 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGive 'Em The Pickle - A Tale Of Exceptional Customer ServiceIn this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle.This story isn't just about pickles; it's about those little extras that make customers do the happy dance.Key Takeaways:The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, where the excitement was palpable, and the ice cream bowls were legendary.The Pickle Incident: A regular customer's request for an extra pickle led to a moment of truth for Bob Farrell. This seemingly small detail sparked...2024-02-0908 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingThe Road To 100: What The First 99 Episodes Taught MeIn the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics covered, from marketing to personal stories of entrepreneurs, emphasizing the value of persistence, accountability, and continuous learning. One of Peter’s favorite episodes features Doug Lofstrom. Doug shares his story of beginning his professional painting career at the age of 79. Episode 9 with Doug Loftstr...2024-02-0221 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGreen Eggs, Ham, and Why Video In 2024Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable strategies for businesses to effectively adapt and thrive in the digital era. Join us to understand the transformative power of video in today's competitive market.Claim the $3,500 video and 1PMP offer by booking a consultation here:https://bizmktg.com/contact-bizmktg-comPeter and Erich will...2024-01-2519 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow I Learned To Love Squirrels & A Call For Your StoriesIn this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciating every client, big or small. Now, we want to hear from you! We're looking for stories about your business experiences - the successes, the challenges, and even the humorous moments. Your stories are a valuable part of the business community, and we b...2024-01-1906 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGetting Started With 1PMP – The Best Content For ProspectsIn the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business.Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. Content Strategy for Leadership Coaching: A Multi-Faceted ApproachAnn...2024-01-1226 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGetting Started With 1PMP - A Real Life Example (Part 1 - The Audit)🎙️ In this episode of 'Biz and Life Done Well,' we dive deep into the world of a passionate and dedicated leadership coach, Anne Garing, who's on a mission to redefine her marketing strategy.🤔 Feeling at her wits' end and craving authenticity, Anne grapples with the challenge of doubling her client base. Her tool of choice? The groundbreaking "1-Page Marketing Plan" (1PMP) by Allan Dib.Join us for the first episode of this series as we conduct a detailed audit of her business, exploring her unique journey from a background in organizational development to establishing a thriving...2023-12-0634 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingOur Favorite Apps – A bizmktg.com Mini SeriesIn this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital for his creative work. Emily introduces listeners to Libby and Hoopla, her go-to apps for a vast library of audiobooks and eBooks. Ann, on the other hand, speaks highly of AnyList, an app she finds indispensable for organizing shopping lists and recipes.2023-12-0106 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingOur Favorite Tools – A bizmktg.com Mini SeriesListen in as the members of the bizmktg.com team discuss their favorite tools for their business and personal lives.Here’s a breakdown of the tools mentioned in this episode:EmilyTask Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It integrates with Google Tasks and Calendar too.Daily Kairos Book - This is a personal tool, a helpful journal for daily thankfulness an...2023-11-1706 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingNiche Marketing: How To Boost Your Business By Targeting One MarketPeter and marketing expert, Charlie White, discuss how narrowing down the focus of their marketing efforts to a specific niche can make marketing more effective. They talk about how this approach can lead to more productive conversations with potential clients, higher close rates, and the ability to charge more for tailored services.2023-08-1723 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingThe Truth About Converting Leads Into SalesHave you ever wondered why some businesses seem to have a magic touch when it comes to converting leads into sales? Well, buckle up, because we're about to dive into a podcast conversation between Peter and Chris Goldman, a business coach and marketing strategist, that's as enlightening as it is entertaining. They discuss the art of lead conversion, drawing insights from Allan Dib's book, "The 1-Page Marketing Plan."The conversation starts with a bang, defining leads as potential customers who have shown interest in your product or service. But here's the kicker: they compare the process of...2023-06-0735 minYou\'ll Hear ItYou'll Hear ItThe Dan Wilson EffectPeter and Adam get a chance to check out an episode of Emmet's place that featured Dan Wilson on guitar. Check out Emmet's YouTube right here for more content like this.  Have a question for us? Leave us a SpeakPipe Checkout courses from Adam, Peter and more at Open Studio Let us know what you think by leaving a ⭐⭐⭐⭐⭐⭐⭐ review, or head over to our YouTube channel.Follow us on Instagram2023-06-0122 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow To Reach Your Prospects With Effective Advertising - 1PMP SeriesMarketing is an essential aspect of any successful business, but with so many platforms and channels available, it can be overwhelming to know where to start. In the fourth episode of our series about “The 1-Page Marketing Plan” by Allan Dib, we delve into the third box of the plan, which covers how to reach your prospects through effective advertising.In this episode, business coach and marketing strategist Chris Goldman joins host Peter Wilson to share expert insights on the best advertising strategies for your business. Here are the main takeaways from their conversation:Identify your targ...2023-04-2726 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow To Craft Your Ideal Marketing MessageWant to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers.Tips on crafting your ideal marketing message include:Focus on being clear and authentic before being cute and cleverUnderstand the customer, the company, and the problem being solvedCreate a coherent message to prevent customers from focusing solely on priceEmphasize benefits of working with the company and consequences of choosing alternativesAim for transformation in c...2023-04-1327 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingSEO & AI - What You Need To Know NowPeter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process.Paul mentions that Google has stated there is no penalty for using AI-generated text, as long as the content is helpful. He has used AI to generate topics, subtopics, and questions related to specific subjects but found that...2023-04-0724 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingIdentifying Your Ideal Customer BaseIs the “ideal customer” for your business anyone? If so, you are making a big mistake.Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.”They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target market  based on personal fulfillment, value to the marketplace, and profitability.Want to get a free copy of “The 1-Page Marketing Plan” by Alan Dib? The first 25 pe...2023-03-2316 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingSetting Your Business & Marketing GoalsPeter and Chris Goldman discuss the importance of business goals, marketing, and growth. They are both one-page marketing plan coaches and will be sharing their insights on marketing tactics in upcoming podcast episodes. The conversation emphasizes the need to prioritize business goals over marketing goals, with the latter being driven by the former.Peter highlights that businesses should always strive for growth, as natural attrition occurs and standing still can lead to being overtaken by competitors. He suggests that aiming for double-digit growth (10% or more) is a good mindset for businesses to adopt. Additionally, maintaining a growth...2023-03-1523 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow To Gracefully Return To Work After An Extended LeaveAfter recently returning to work after maternity leave for the second time, Emily has learned a lot about gracefully returning to work after an extended leave. Peter and Emily discuss how to set yourself and your team up for success before, during, and after an extended leave.2023-03-0213 minThe Field Guide by BizMarketingThe Field Guide by BizMarketing5 Tips for Being More Consistent In Your MarketingPeter Wilson, President of bizmktg.com, shares how to be more consistent in online marketing efforts and provides five tips for doing so.Being consistent over time can lead to huge results in a company's brand and marketplace presence; his client saw a 10X increase in website visits after 5 years of content creation.Intention is important when it comes to creating content; businesses should know why they are doing what they're doing with respect to their marketing before starting anything.Creating a content calendar and sticking with it helps keep consistency going strong...2023-02-0311 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGet Your Business Ready For 2023 with Katlyn FergusonKatlyn Ferguson and Peter discuss how to get your business ready for 2023. Katlyn is the founder and owner of Citizen Virtual Business Services, a virtual bookkeeping service. Learn how she approaches business planning with her clients and how to apply it to your own business.ResourcesContact Katlyn:Citizen Virtual Business ServicesLearn more about bizmktg.combizmktg.com2022-11-1127 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingA Look At The Results Of Our 2023 Business Outlook SurveyOverall, how is your business doing in 2022 vs. 2021?For 2022, what is one accomplishment in your business you are proud of?What are your expectations for your overall business results in 2023 vs 2022?These are a few of the questions we asked in our 2023 Business Outlook Survey.Listen in as Peter and his guest, Chris Goldman, review this year’s survey results and share their own perspectives.2022-11-0416 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingTwo New Things In SEO with SEO Expert Paul LeeWhat's new in SEO? Peter and SEO Expert, Paul Lee, discuss two things businesses need to know if they rely on digital marketing to drive their business results.First up, Google updates and what they mean for businesses. Second, Google is retiring Google Analytics next year. Learn what you need to do now to prepare for that change.2022-10-2816 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingPro Tips For Working From HomeWhether you’ve been working from home for a few months or several years, you can always use a few tips. Three team members at bizmktg.com, Emily, Chris, and Marcel share their pro tips for working from home with Peter.Have any tips for working from home? Let us know by sending an email to podcast@bizmktg.com.Items mentioned in this episode:Original Xiaomi LED Desk Lamp Smart Remote Control Dimmable Table Lamps Desklight Support Mobile Phone App Control 4 Lighting Mode,Flicker-free LightAvailable on AmazonSecura 60-M...2022-10-1421 minCompile Swift PodcastCompile Swift PodcastDeveloper life and mental health with Jay WilsonThank you, everyone, for being part of the Podcast and helping it reach the 100th episode. I am so glad we get to share this.In this episode, I sit down with someone I respect and admire, Jay Wilson. We talk about developer life and how we need to stay balanced and open with those around us to maintain a healthy relationship with ourselves and others.Topics include- Never put work before health and personal life- Always find someone to talk to if you feel like things are overwhelming you...2022-10-1052 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingDon’t Let Technology Intimidate You with Courtney Tyson of CallTrackingMetricsAre you intimidated by technology? Peter’s guest Courtney Tyson argues that businesses shouldn’t be intimated by technology. Courtney is the Strategic Partnership Manager for CallTrackingMetrics. Her company provides a way for businesses to see the effectiveness of their advertising through phone call source tracking.Links:CallTrackingMetrics2022-09-3025 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingFive Years Ago With Don Koontz DDSPeter invited Don Koontz from episode #1 of the podcast back to share his "five years ago" story. Don shares how his business has grown and changed in the past five years and how he stays motivated.  Listen to episode # of the Biz & Life Done Well podcast. Don is a dentist and the owner of North Creek Dental Care located in south Everett, WA.2022-09-2029 minThe Field Guide by BizMarketingThe Field Guide by BizMarketing5 Years AgoLast week Peter wrote about the experience of moving out of our Edmonds office and shifting to 100% virtual (5 Years Ago Blog Post). In this podcast episode Peter dives deeper into that move and how much things have changed at bizmktg.com over the past five years.Peter issues a challenge to all business owners and managers. Are you ready to take it one?2022-09-0817 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingAre You Too Busy For SEO?We often hear business owners say, "I'm too busy for SEO!" Peter and SEO Expert Paul Lee discuss how businesses can finally overcome this response to SEO and actually get something done.Peter and Paul discuss 3 simple steps any business can take to improve their SEO and offer a free mini SEO audit to any business that wants to know how their website ranks in Google search results.2022-08-1936 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingAnd The Winner Is...Peter shares who won the July Lunch Giveaway for a $150 Gift card to the winner's choice, Chipotle, Chik-fil-A, or Jersey Mike's. He also shares the feedback received from listeners on future topics for the podcast.Have questions or feedback for Biz & Life Done Well? Email us podcast@bizmktg.com2022-08-0505 minThe Field Guide by BizMarketingThe Field Guide by BizMarketing10 Ways to Boost Your Email Campaigns with Emily Caddell Email campaigns have one of the highest ROIs in business. Emails are easy to send out to a mailing list and can help your business thrive. In this episode, Peter and Emily discuss the 10 Ways to Boost Your Email Campaign.Be Steady and Frequent – For your email marketing to be healthy and successful, you need to be steady and frequent with your emailing. For example, we send out an email to our email list every Friday morning. To help with this, write out a calendar plan at the beginning of each month with what content you will share in...2022-07-2220 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingA Chat With The Founder Of College Movers – Ethan VastbinderPeter’s guest is Ethan Vastbinder, founder and President of College Movers. The company connects college students to local labor opportunities, primarily focused on residential moving and event staffing. He started the company in 2018 at the young age of 22. Since starting, the company has grown to nine locations with plans for many more. Ethan explains how he started the business and how he has managed to grow it so rapidly.Need college student labor for a move? Visit CollegeMovers.usAre you a college student looking for a great part-time job? Visit CollegeMovers.us2022-06-2428 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingSEO Hot Takes - Why Your Website Must Be FastPeter and Paul Lee's latest "SEO Hot Take" is how a slow website can impact rankings on Google search results. They discuss the factors that can slow down website performance and how to fix them. For a Free Website Speed Test, send an email to speed@bizmktg.com with your website domain. We'll run a speed test and send you the results with a personalized video explaining everything.2022-06-1620 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingNathan Caddell - On Becoming An Ultramarathon RunnerPeter's guest is Nathan Caddell, a husband, father, friend, pastor, and an ultramarathon runner. Nathan shares how he got started, his motivation, and how he keeps going. For those wondering, an ultramarathon is defined as any running race longer than a marathon (26.2 miles).Show Notes:Book suggested by NathanNorth: Finding My Way While Running the Appalachian Trailby Scott JurekNathan was selected to be part of “Becoming Ultra,” a coaching experience for first-time ultramarathoner’s.Becoming Ultra – podcastFollow Nathan Caddell on Instagram @caddelliano2022-05-1930 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingbizmktg.com - The Origin Story & Lessons Learned After 10 Years In BusinessPeter Wilson shares the origin story of bizmktg.com and a few of the lessons he learned after 10 years in the business of marketing. Peter is interviewed by Emily Caddell, bizmktg.com’s Director of Marketing. Peter founded the marketing company in early 2012 to help small businesses grow faster and win online.Related LinksOur First ClientsNorth Creek Dental CareBeresford Booth PLLCThe BNI networking group that helped us grow our business.The BNI Big Dogs of Lynnwood, WAOur First Big Dog Clients2022-05-1122 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingProtecting Your Website From Hackers with Tim HendershotWorried about your website getting hacked? Learn the steps you can take to protect your website from hackers in this episode featuring Tim Hendershot, bizmktg.com's web developer. Peter and Tim discuss the most common website attacks and how businesses can defend against them.2022-04-1328 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingOnline Ads - What's Working Now With Emily CaddellPeter and Emily Caddell, bizmktg.com's Director of Marketing, discuss the latest trends in online marketing and what's working now. They cover Facebook, Instagram, Google, TikTok, LinkedIn, and what types of ad campaigns are working on each.2022-04-0722 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow BNI Helps Businesses Connect And Grow with Chris GoldmanBusiness Networking International, BNI for short, is a 30+ year-old organization that helps business owners and professionals connect and refer to each other. In this  episode Peter discusses the benefits of BNI with Chris Goldman. Chris is bizmktg.com's messaging expert and a member of BNI. Peter has been a member of BNI for the past 8 years. They discuss how BNI has helped bizmktg.com grow year after year and how it can help you too. 2022-03-0424 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow Vocal Coach Sally Morgan Empowered My Voice – She Can Help You TooPeter is joined by vocal coach, Sally Morgan, from Sing Like You Speak Academy. Peter and Sally discuss how to speak more confidently and with authority. Listen in to hear what lessons Sally has for Peter and hear his actual improvement.Sally Morgan singer, songwriter, vocal trainer, author, director, speaker development trainer, keynote speaker, is on a mission. Her life purpose is to empower voices and lives by making the vocal arts accessible to everyone. Singing so simple it feels like talking to your best friend. Sally is a master at helping singers bridge that gap between...2022-02-2535 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingAn Introduction to Google Analytics for Small BusinessConfused about Google Analytics and how it can help your business? Peter and his guest, Stuart Jenner, discuss the fundamentals of Google Analytics that every business owner should know. Peter and Stuart answer these important questions:What is Google Analytics in laymen’s terms?How you can get started with Google Analytics?How many people visit your website each hour, day, month, and quarter?What type of device are they using; mobile, desktop, or tablet?How people found your website in the first place?What pages and content on your website are the most popular? Caution – You might be s...2022-02-1840 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingSocial Media Pitfalls Your Small Business Should Avoid with Emily CaddellPeter is joined by bizmktg.com's Director of Marketing and Social Media expert, Emily Caddell. They discuss five social media pitfalls that businesses need to avoid. Their advice comes from years of experience seeing businesses do it wrong and pay the price.Want to receive a one-hour social media consultation with our expert for only $99?Learn more and fill out a contact form here:  https://bizmktg.com/social2022-02-0419 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingWhy Video Is So Important For Your BusinessPeter is joined by Integrity Media President Erich Meltvedt. Erich and Peter discuss the benefits of video for marketing businesses and why it’s so important for you to consider using video to grow your business in 2022.Erich got started in video production at the age of 12 making stop-motion videos with little green army men. After college he graduated to video production on a bigger stage, working on several “direct response” marketing projects. Since then he has produced countless commercial videos.  Erich has also directed and produced an award-winning documentary, “Living With The Odds,” a touching st...2022-01-2822 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingDIY Marketing - Good or Bad? Featuring Marketing Expert David KauferShould you do the marketing for your own company? The simple answer is, it depends. Peter is joined by David Kaufer, Chief Dynamic Officer at his marketing agency, KDMC. Peter and David discuss the pros and cons of DIY marketing. They also discuss the questions you should be asking prospective marketing agencies before you hire them.Get In TouchPeter Wilson, President of bizmktg.combizmktg.comDavid Kaufer, Chief Dynamic Officer at KDMCKDMC Website2022-01-1326 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingIs Leadership Coaching Right For You? Featuring Anne GaringLeadership and Personal Coach Anne Garing is my guest. We discuss how coaching helps leaders get a better understanding of their goals and achieve them. Peter has worked personally with Anne and can attest to the impact she had on helping him.Anne helps young adults, career professionals, and business leaders with career development and life changes. She has a Ph.D. in Developmental Psychology from Vanderbilt University and spent several years teaching psychology at the college level. For the majority of her career, she worked in a large not-for-profit healthcare system in Learning and Organizational Development. 2021-12-0322 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow AI, Big Data, 5G & Blockchain Can Help Your Business WinArtificial intelligence (a.k.a. AI), big data, 5G and blockchain are emerging technologies that will have profound impacts on how businesses operate in the future. Peter's guests David Cieslak and Eric Beyer discuss what these are and how they can be used in business to win.2021-11-0452 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingSEO Hot Takes With Paul LeePeter and SEO Expert Paul Lee answer two frequently asked questions, "SEO or Google Ads, which is best for growing a business?" and, "How long does it take for SEO to work?" They also discuss how businesses should rank for keywords that are not on their website.Here are two articles Paul wrote about these questions:SEO or Google Ads, Which Is Best For Growing Your Business?How Long Does SEO Take?2021-10-2223 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow We Use "The Ideal Team Player" By Patrick Lencioni To Build A Better TeamPeter and Emily discuss how the team at bizmktg.com applied the lessons from "The Ideal Team Player," by Patrick Lencioni, to build a better team. They examine what Lencioni calls the "three virtues" of an ideal team player; humble, hungry, and smart. Peter and Emily also discuss how each of these virtues is exemplified in bizmktg.com's weekly team meeting.2021-10-0614 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingHow bizmktg.com Helped More Than 10,000 Businesses In 2021In 2021, bizmktg.com helped more than 10,000 businesses. Peter Wilson, President of bizmktg.com and Kyle Rhodes, the company's designer, discuss how and why the company did it. The tagline for bizmktg.com is "We Help Businesses Win Online." One of the company's core values is simply, "We Help Businesses Win." This formed the genesis of a viral success as the company helped more than 24,000 in 2021.Early in 2021, Peter met with his business coach, Anne Garing of Anne Garing Coaching to plan his goals for the next three years. One of his goals was to help...2021-09-2309 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingJoe Sherman, MD - Helping Healthcare Providers With Burnout & Rediscovering Joy In Their CareerBurnout among doctors and healthcare providers of all types is an epidemic. Peter's guest is Dr. Joe Sherman, a a board-certified pediatrician with over 30 years of clinical practice experience who experienced burnout himself. He overcame burnout and rediscovered joy in his medical career. Now he is on a mission of helping other healthcare professionals rediscover the joy of practicing medicine through coaching, consulting, and workshops for individuals and organizations.Contact Dr. Joe ShermanWebsite: https://joeshermanmd.com/Email: joe@joeshermanmd.com2021-07-2832 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingJon Hall - Your Business Needs To Be Using Mobile Messaging NowJon Hall is the founder of Switchbird, a mobile messaging platform that makes it easy for businesses to communicate with their customers via SMS text messaging and other forms of messaging. Peter and Jon discuss the value of text messaging for businesses and how to get started. Contact Peter at bizmktg.com if you're interested in a demo of the Switchbird platform.(425) 835-3412 or schedule a meeting with Peter - Calendar LinkCheck out Switchbird's website if you want to research the service directly. Be sure to mention this podcast if you reach out...2021-07-2241 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingChris Chavez - How Videos Can Help Small Businesses GrowChris Chavez is a videographer and storyteller that produces videos for businesses and organizations. Peter and Chris discuss how videos can help small businesses better connect with potential customers through storytelling. Get in touch with Chris Chavez and learn how video can help your organization:Chavez Creative Co. websiteInstagram - Chavez Creative Co.LinkedIn - Chavez Creative Co.2021-07-1017 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingWhat's The Right Way To Do SEO For Health & Wellness ProvidersPeter and SEO Expert Paul Lee discuss how to do SEO the right way for health & wellness providers such as dentists, medical doctors, chiropractors, physical therapists, naturopathic doctors, and more. See our blog post on this topic here: SEO For Health & Wellness Providers2021-07-0822 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingPaul Lee - Can I Do My Own SEO For My Business?Peter and SEO Expert Paul Lee answer the frequently asked question, "Can I do my own SEO for my business?" In short, the answer is "yes," but you probably shouldn't. They explore three pitfalls of doing SEO on your own and offer SEO tips along the way.SEO is one of those things many business owners are tempted to do themselves. You might say, “Do I even need professional SEO help? I can do this myself!” You read about it online, do a little research, maybe even subscribe to a few tools or tracking services, and then BOOM...2021-04-2915 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingMike Hlavaty-Laposa - How Evolving Cyberthreats Impact BusinessesPeter’s guest is Mike Hlavaty-Laposa of TeamLogic IT. We discuss how evolving cybersecurity threats can impact businesses. Mike shares some interesting insights into just how sophisticated these attacks have gotten lately and the extent of the impact they can have on a business.Mike is the owner of TeamLogic IT North Seattle/Eastside. His company provides managed IT services, cybersecurity & compliance, data backup & recovery, connectivity and cloud services to businesses in the Pacific Northwest. His office is also part of the greater Team Logic IT network which provides IT services to businesses throughout the United St...2021-04-2327 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingEmily Caddell - How To Build Your Virtual Team Through Engaging MeetingsEmily Caddell, Director of Marketing at bizmktg.com is Peter's guest. They discuss how bizmktg.com has built a high performance virtual team through engaging and fun weekly team meetings. They discuss each agenda item and how it grows trust and collaboration among each team member. The team is truly virtual with Emily located in Boston and others located in the Seattle area.Our Weekly Agenda Outline:High tide -This is a time for everyone to share one positive thing that happened during the week.Delighted or Disappointed -Share...2021-04-0627 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingWhat Is Google My Business And Why Should I Care?If you search for your business name and your city in Google, you’ll likely see a version of your businesses Google My Business listing in the search results. Peter and bizmktg.com's SEO expert Paul Lee discuss everything business owners need to know about Google My Business.What if I told you that there’s one thing you could optimize that might result in a huge boost to your local search rankings? This one thing accounts for around 33% of all the ranking factors that Google takes into account to figure out where you rank. You might have...2021-03-2515 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingIs Your Website Outdated? Here's How We Can HelpPeter is joined by bizmktg.com's web designer, Kyle Rhodes. They discuss three symptoms of an outdated website. Peter and Kyle also discuss the design and build process bizmktg.com employs for creating new websites.2021-03-1620 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingUsing Customer Surveys To Improve Your MarketingChris Goldman joins Peter Wilson as they discuss the benefits of using customer surveys to improve your company's marketing and services. They discuss how to get started, the kinds of questions to ask your customers, how to setup a survey, how to recruit customers to provide their opinion, and what to do with the data once you've collected it. Chris describes his experience with Alaska Airlines customer surveys and why he usually responds to them.2020-07-2334 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingGetting More Positive Reviews For Your Business - Small Business Survival GuidePeter is joined by Chris Goldman. They discuss how businesses can get more positive online reviews and why all businesses need to take control of their online reputation.2020-06-1331 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingUsing Google Ads To Grow Your Business - Small Business Survival GuidePeter shares how Google Pay Per Click (PPC) Ads work. He discusses Paid Search (Keyword) Ads, Banner Ads, Remarketing Ads (Retargeting) and Google new Smart Ads. You'll learn which are best for your type of business and how to get started.2020-06-0437 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingMake The Most Of Your Social Media - Small Business Survival GuideWebinar #3 features Emily Caddell, Social Media Director for bizmktg.com. Emily is a social media marketing expert who helps businesses and organizations get the most from their social media efforts. Peter Wilson, President of bizmktg.com, joins her on this webinar.The webinar starts with the basics or social media such as how to create a business profiles on Facebook and Instagram. It also covers the difference between organic social media posts and sponsored posts (a.k.a. ads) and the different types of ads available. The webinar wraps up with a robust question and answer...2020-05-2740 minPeter Wilson in ClevelandPeter Wilson in ClevelandYellow Gemstones List by Peter Wilson in ClevelandAccording to Peter Wilson in Cleveland, Gemologists assess the color of gemstones by considering saturation, hue, and tone. The primary hue for yellow gemstones should be yellow. Pure yellow gems are the most valuable, but those with secondary shades of green-brown or orange can still be considered yellow gemstones. The following are some popular yellow gemstones. Citrine  Citrine is a popular yellow gemstone. It is named after citron, a French word for lemon. It has a yellow-orange or yellow-brown hue that suits any jewelry wardrobe says Peter Wilson in Cleveland. Citrine...2019-11-2902 minPeter Wilson in ClevelandPeter Wilson in ClevelandHealing Gemstones for Capricorns by Peter Wilson ClevelandAccording to Peter Wilson in Cleveland, Capricorns are the most determined amongst all the zodiac signs. Their prevailing characteristics involve being determined, conventional, helpful, realistic and independent. Capricorn natives make transcendent leaders as they can concentrate on the task at hand meticulously. These workaholic people are also suspicious, stubborn and pessimistic at times. So herewith Peter Wilson in Cleveland - a Certified Gemologist, let's explore lucky gemstones for the Capricorns. 1. Rainbow Obsidian Rainbow Obsidian is the best gemstone for Capricorns says Peter Wilson in Cleveland. Rainbow Obsidian consolidates the functional, down-to-earth qualities of...2019-11-0603 minPeter Wilson in ClevelandPeter Wilson in ClevelandWorld's First Diamond within Diamond by Peter Wilson in ClevelandAccording to Peter Wilson in Cleveland, Russian miners unearthed a gemological oddity—a type of rare diamond called a Matryoshka diamond. It is thought to be the world's first diamond within a diamond and the first of its kind. Named for the famed Russian nesting doll toys, the Matryoshka diamond is a tiny, tabular-shaped diamond encased within a larger diamond.  Incredibly, there is enough space within the larger diamond, that the smaller specimen rattles inside, the report said. The outer gem is roughly .62 carats, but the inner gem is much smaller, weighing only about .02 carats. It wa...2019-11-0501 minPeter Wilson in ClevelandPeter Wilson in Cleveland2019 Business Resolutions by Peter Wilson in ClevelandThe beginning of a new year is another chance for entrepreneurs to grab the upcoming opportunity while considering the previous year with all its peaks and valleys and prepare a plan for the coming year with those lessons in mind. According to Peter Wilson in Cleveland, to become a successful entrepreneur, one ought to reliably consider the changes they can make and developments they can introduce to build up their business. Let’s explore four key resolutions that entrepreneurs must follow to accomplish their business goals. Learn to Be a Leader Growth in leadership is ne...2019-10-2402 minPeter Wilson in ClevelandPeter Wilson in ClevelandRuby Stone Benefits by Peter Wilson in ClevelandRuby stone is stated as the king of gemstone and is linked with the Sun, the king of Zodiac says Peter Wilson in Cleveland. Ruby is also recognized as "Manikya" (commonly known in India) as a valuable gem, and anyone can get attracted to it. It has spiritual power and is linked with true luxury. The Sun is stated to be the nurturer, gives indispensable energy to everyone and is also the soul of Kalpurusha. Natural Ruby is more costly than a colorless diamond and is also known as July birthstone according to the tradition in Western Countries. 2019-10-0703 minPeter Wilson in ClevelandPeter Wilson in ClevelandTop Tips for New Entrepreneurs in 2019 by Peter Wilson in ClevelandIf you are one of those who just entered the corporate world as a new entrepreneur but does not know how to compete in the industry, let’s explore few tips from the expert Peter Wilson in Cleveland for New Entrepreneurs in 2019. Ask Questions Never stop asking is a key tool to grow in the industry. If you want to establish yourself as a successful New Entrepreneur in 2019, this is the best time to start asking questions. Connect with successful entrepreneurs in your niche preferably. And learn from them as much possible. You can ask th...2019-09-2603 minPeter Wilson in ClevelandPeter Wilson in ClevelandBrief History of Royal Engagement Rings by Peter Wilson in ClevelandIt’s not a monumental proposal without the exceptional moment being accompanied by a remarkable diamond engagement ring. The most expensive royal engagement rings in the world are in possession of the royals and the public loves to talk about them. So herewith Peter Wilson in Rocky River - a Certified Gemologist at Howard's Jewelry Center in Cleveland, let's explore 5 unique and most expensive royal engagement rings of all times. Crown Princess Mary of Denmark Crown Princess of Denmark, Mary's freakish royal engagement ring. It highlighted an evaluated one and a half–carat emer...2019-09-1703 minPeter Wilson in ClevelandPeter Wilson in ClevelandTrending Jewelry DesignersFrom ancient times to this modern era, jewelry has made its own importance and trademark. It has perpetually remained a part of mankind’s antiquity and continues to be so in the present. Today, vintage, classy, and timeless style is the unique trademarks of the top jewelry designers. There are numerous jewelry designers in diverse countries around the world, but not all of them can be recommended. So herewith Peter Wilson in Cleveland - a certified Gemologist, let's explore the 5 famous jewelry designers from around the world. India’s Bansri Mehta India's name come...2019-08-2303 minPeter Wilson in ClevelandPeter Wilson in ClevelandPeter Wilson Cleveland | Moonstone History And Facts   Moonstone is one of the most beautiful gemstones love and admire by people across the world. However, most people may not know much about moonstone and its facts. What? You too? No worries, if you are one of those who love gemstones but do not know much about this beautiful gemstone and that is Moonstone.  Let’s explore a few more facts about moonstone with the gemologist Peter Wilson Cleveland. Available In Various Colors Most people may believe that moonstone only available in an extraordinary blue hue, but th...2019-06-1303 minPeter Wilson in ClevelandPeter Wilson in ClevelandPeter Wilson Cleveland | Learn about Gemstones Facts with Gemstone ExpertA passionate lover for things and ideas is always hungry to know more. Many people around the world claim that they love gemstones to such an extent that they like to collect them. However, being a gemstone lover is not a big thing, if you do not crave to know more about it. According to many qualified gemologists including Peter Wilson Cleveland, there are many facts about gemstones that most people don’t even know.  So, let’s explore a few unknown facts about gemstones with the expert gemologist Peter Wilson Cleveland. 1) The discovery of g...2019-05-3103 minPeter Wilson in ClevelandPeter Wilson in ClevelandPeter Wilson Cleveland | Know More About Sterling SilverJewelry is one of the most desirable things for most people when it comes to luxury and sophisticated lifestyle. However, it is not easy to by jeweler from the amazing wide collection.  According to Peter Wilson, when it comes to buying sterling silver jewelry, there are many important things you must consider.  Let’s find out a few best tips and things to consider when buying sterling silver jewelry with the expert gemologist Peter Wilson Cleveland.2019-05-1503 minThe Field Guide by BizMarketingThe Field Guide by BizMarketingTrailer - Intro to Biz and Life Done Well with Peter WilsonThis episode is a brief trailer that explains why you should listen, who I am, and why I am doing this podcast.Please send me your comments, suggestions, feedback and introductions to others people you think I should interview.Podcast produced by Peter Wilsonbizandlife@bizmktg.comShow website: bizandlifepodcast.comThis podcast is sponsored by bizmktg.com - we help businesses win online so they can grow faster2018-09-2703 min