Shows
Leveraging Thought LeadershipMastering Innovation and Clarity: Best Practices from 2024’s Thought Leaders | Best of 2024 with Bill Sherman | 617In this year-end highlight episode of Leveraging Thought Leadership with Bill Sherman, we revisit the journeys of six incredible thought leaders from diverse fields. They share insights into their evolving work, the hurdles they’ve faced, and the laser focus needed to connect deeply with their audiences. From startup leadership and immigrant entrepreneurship to innovation management and clarity in communication, this compilation reveals the powerful interplay of passion, precision, and perseverance. Martin Gonzalez explores the role of data in refining startup strategies, pushing past biases to uncover actionable truths. Neri Karra Sillaman underscores how pe...2025-01-0534 min
Leveraging Thought LeadershipThe Best of 2024: Insights from Top Thought Leaders | Best of 2024 with Peter Winick | 6162024 was an incredible year for Leveraging Thought Leadership, bringing insights from some of the brightest minds in business and thought leadership. This "Best of 2024" episode features five remarkable conversations, each offering unique strategies and perspectives on building influence and scaling ideas. If you're looking to lead with impact, this episode is packed with actionable takeaways. Kim Scott, author of Radical Candor, reflects on the importance of managing people with authenticity and respect. She shares how frameworks like hers help leaders balance care with accountability, dismantling myths about "nice" managers finishing last. Marcus Collins takes the...2025-01-0233 min
Leveraging Thought LeadershipBeyond Buzzwords: Making Clarity a Tangible Asset | Ann Latham | 604How do you cut through the noise to get to what truly matters? In this episode of Leveraging Thought Leadership, host Bill Sherman dives into this question with Ann Latham, the mind behind The Power of Clarity and The Disconnect Principle. Ann's journey to clarity began when she asked former bosses and colleagues a surprising question: What do I do best? The answer was clear—she had an uncanny ability to sift through information, distill its essence, and align teams with actionable plans. So began her consulting journey and the creation of Uncommon Clarity. Ann qu...2024-11-0330 min
Leveraging Thought LeadershipThe Real Profit Behind Business Books: Key Findings from 350+ Authors | Peter Winick + Bill Sherman | 600What’s the ROI of a business book? Peter Winick and Bill Sherman dive into this game-changing question in the latest episode of Leveraging Thought Leadership. Partnering with industry giants like Gotham Ghostwriters, Amplify Publishing Group, and Smith Publicity, they’ve launched the most comprehensive study on the ROI of business books to date. Over 350 authors participated, and the results are eye-opening. The data shows 64% of business books turn a profit, with a median of $11,350 for books that have been out for at least six months. But here’s where it gets interesting—authors with a clear...2024-10-1719 min
Leveraging Thought LeadershipEngage, Connect, and Be Understood: Key Principles for Thought Leaders | Andrea Sampson | 593Today on Leveraging Thought Leadership, host Peter Winick sits down with Andrea Sampson, CEO and Executive Thought Leader Coach at Talk Boutique and creator of the Thought Leaders Academy. Andrea has a rich background with over 25 years in marketing and advertising. She shares how her journey from crafting TEDx talks to building a holistic platform for thought leadership shaped her unique approach to coaching and strategy. Andrea discusses the importance of understanding your core message as a thought leader. It's not just about having a big idea but knowing what you stand for and why. This clarity...2024-09-1222 min
Leveraging Thought LeadershipUnveiling the Power of Everyday Bravery | Constance Scharff | 590In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Constance Scharff, PhD, a trailblazer in the field of mental health research. Constance is the founder of the Institute for Complementary and Indigenous Mental Health Research and author of an upcoming book on "Everyday Bravery." Everyday bravery isn't about heroic acts like running into burning buildings. Constance redefines it as the courage found in everyday life—like battling addiction, where survival alone is an act of immense bravery. Having been sober for 26 years herself, Constance knows this firsthand. Her research reveals the quiet yet po...2024-08-2538 min
Leveraging Thought LeadershipLeading with Soul: The Power of Spiritual Intelligence | Yosi Amram | 589In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Yosi Amram, a political psychologist, CEO, leadership coach, and the award-winning author of Spiritually Intelligent Leadership: How to Inspire by Being Inspired. Yosi delves into the concept of Spiritually Intelligent Leadership, a fresh take on leadership that integrates spiritual qualities like passionate purpose, compassionate service, trust, gratitude, integrity, and humility into daily life and work. Yosi’s journey began in Israel, where he was drafted into the military at 18, despite his pacifist leanings. The rigid military structure fueled his desire to create a leadership mo...2024-08-1840 min
Leveraging Thought LeadershipFrom Classroom to Boardroom: Applying Innovation Principles | Jon Cagan and Peter Boatwright | 584 Welcome to another dynamic episode of the Thought Leadership Leverage podcast with your host, Bill Sherman. Today, we delve into the heart of innovation with two distinguished guests: Peter Boatwright, Professor of Marketing at the Tepper School of Business, and Jonathan Cagan, the Coulter Head and Lab Professor of Mechanical Engineering at Carnegie Mellon University. These experts have spent their careers studying and teaching the innovation process and now share their groundbreaking insights with us. Peter and Jon are the co-authors of "Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team." Their book tackles...2024-07-2837 min
Leveraging Thought LeadershipCultivating High-Profile Relationships in a Digital World | Clemence Sop | 571In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Clemence Sop, the Head of Marketing Innovation at InterSystems, for an insightful discussion on marketing high-ticket items, leveraging digital platforms, and the power of thought leadership. Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. She delves into the concept of a cultivation strategist, emphasizing the importance of digital knowledge and social listening to engage potential buyers at the right moment. Drawing from real-life experiences, Clemence explains how using Link...2024-05-2634 min
Leveraging Thought LeadershipThe Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman | 552In this podcast episode, Thought Leadership Leverage Founder and CEO Peter Winick and COO Bill Sherman engage in an extensive exploration of the realm of enterprise thought leadership, drawing from their wealth of experience in the field. They dissect the crucial frameworks and models required to seamlessly integrate thought leadership into large organizations. Highlighting the evolving demand for meticulously researched and validated content over mere opinion-based insights, they stress the importance of aligning thought leadership endeavors with the strategic objectives of the enterprise. Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought l...2024-02-2529 min
Leveraging Thought LeadershipLeveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman | 500It's celebration time! The Leveraging Thought Leadership podcast is celebrating our 500th episode with our co-hosts, Peter Winick and Bill Sherman. In this special episode, Bill and Peter share news about their most recent white paper, "The OrgTL Canvas," and walk us through the deep insights they've gained by spending more than 20 years working with thought leaders, from Fortune 500 and Global 100 successes to new, single-shingle startups - all looking to get their remarkable insights out into the world. Over the past four years, Peter and Bill have spoken with more than 250 heads of thought leadership, many of them on this very...2023-06-2934 min
Leveraging Thought LeadershipComfortable Corners of Thought Leadership | Bill Sherman | 493Some thought leaders focus on long form content, like research papers or books. Others prefer short form media, such as videos and infographics. It's simple: audiences gravitate to formats they prefer. If you know your audience, you can use this information to get your content in front of them - but what happens when your ideas run into modality barriers? Today, Bill Sherman, host of the Leveraging Thought Leadership podcast and the COO of Thought Leadership Leverage, goes solo to discuss the "Comfortable Corners of Thought Leadership" Framework. Bill takes us through each of the four corners help...2023-05-2814 min
Leveraging Thought LeadershipThe Four Elements of Thought Leadership | Bill Sherman | 467As a consultant, Bill Sherman has had the privilege of working with countless incredible thought leaders over the past twenty years, helping them elevate their ideas. That work has given him the insight to create the Four Elements, a framework for thought leadership that helps sharpen thinking and communicate ideas effectively. The first element is Ideas. Ideas are the building blocks of thought leadership. An idea is a short, provocative statement that catches the attention of your target audience and gets them invested in learning more. Our next element is Content. Content encompasses the stories, data, anecdotes, case studie...2023-02-1216 min
Leveraging Thought LeadershipStanding Up and Institutionalizing Thought Leadership | Bill Sherman | 448One host is good but two are better! On this episode, Leveraging Thought Leadership's hosts, Peter Winick and Bill Sherman, get together to share their insights about organizational thought leadership, institutionalizing it across an organization, and how it can create authentic relationships and increase audience loyalty. There's no straightforward way to stand up a thought leadership function or position within an organization. Our hosts share their thoughts on that, and on organizations hiring for thought leadership positions (something unheard of only a few years ago!). The people filling these roles are coming from varied backgrounds – and...2022-12-0130 min
Leveraging Thought LeadershipReaching Scale in Thought Leadership | Bill Sherman | 432When most hear the word scale they’ll think of a kitchen or bathroom scale - a tool for measuring. When it comes to thought leadership, what does "reaching scale" mean? How can you measure it, and how can you achieve it? In this special episode, I'm are going to invite a few unusual guests: frameworks and models. These models define scale, measure methods of distributing content, and find ways to assess impact. When attempting to measure and reach scale, thought leaders often look to social media metrics such as followers, engagement, and likes. But, what's the...2022-10-0223 min
Leveraging Thought LeadershipA retrospective and look forward at thought leadership's future. | Peter Winick and Bill Sherman | 400To celebrate our 400th episode, our two hosts Peter Winick and Bill Sherman disperse insights they’ve gained having spoken to hundreds of thought leaders over decades of working in the field. We start with a look at the widely varied paths to thought leadership. There are no schools, no set career path to follow to become a thought leader. Unlike becoming a doctor or lawyer, thought leadership is often the second act of a career. People branch into it once they've become a subject matter expert, have conquered many challenges of their own, and have developed a unique v...2022-06-0924 min
Leveraging Thought LeadershipFocusing Thought Leadership for Q4 | Bill Sherman | 392This episode is an audio-only version of the LinkedIn Live video originally broadcast on October 1st, 2021. When 2021 began, many had expectations of what the final quarter of the year would look like. Would we be returning to in-person events, travel, and renewing old connections? Now that the fourth quarter has come, the year has unfolded very differently than we thought, leaving thought leaders unprepared. What can you do in the fourth quarter to ensure next year is better? To explore these topics, we’ve invited Bill Sherman to join us. Bill is COO of Leveraging Thought Leadersh...2022-05-0817 min
Leveraging Thought LeadershipNarrowcasting and Bespoke Thought Leadership | Peter Winick | 335 Welcome to this episode of Leveraging Thought Leadership! Today’s guest is our very own Peter Winick, Founder and CEO of Thought Leadership Leverage, a firm that helps thought leaders of all kinds develop strategies for branding, marketing, technology, and sales. The episode begins with Peter outlining the similarities and differences between marketing and thought leadership, particularly as it pertains to sales. While some comparisons can be made, thought leadership targets a small, very selective audience, giving timeless advice directed toward specific challenges. Sales, on the other hand, commonly relies on wide reaching, less focused tactics, marketing cons...2021-08-2224 min
Leveraging Thought LeadershipLeveraging Thought Leadership | Peter Winick & Bill Sherman | 301Today our dueling hosts Peter Winick and Bill Sherman sit down together to give an overview of the thought leadership world. They start with the topic of Organizational Thought Leadership, which TLL has had a heavy focus on. We examine why more and more companies are investing in dedicated thought leaders, how those companies are struggling to define what it means to them, where it falls in the company, and how to measure its success. Peter and Bill discuss to find the right audience for both organizational and standalone thought leadership can be a challenge. The...2021-03-2123 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 114 - Ken Blanchard The publishing world is changing at a fast pace as technology evolves and becomes more accessible. Are traditional publishers still relevant? No one knows how the publishing world has changed better than today’s guest! Ken Blanchard, is the author of the best-selling book “The One Minute Manager” , “Leading at a Higher Level”, "The Simple Truths of Service" and more than 60 other books, is in Amazon’s Hall of Fame as a best-selling author, and is one of the most influential leadership experts in the world! Ken shares his decades of experience on the changes to publishing...2019-05-0219 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 113 - Charlene Li It is very important to invest in your brand from the get go; but you need to ask yourself if you should be the brand or if you should develop the company as its own brand. Our guest Charlene Li is the Founder of "Altimeter", author of the New York Times bestselling book “Open Leadership” and "The Disruption Mindset" available June 11th, 2019. For the last two decades Charlene has been helping people see the future as a respected adviser to Fortune 500 companies on digital transformation and leadership. Charlene walks us through the process she took in bui...2019-04-2821 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 112 - J.V. Crum IIIDo you want to be a high performer? Do you want to play in the big time and reach your full potential? J.V Crum III is the Conscious Millionaire Mentor, host of the Conscious Millionaire podcast, author of the best-selling book “Conscious Millionaire” and our guest this week! Peter and J.V. are big fans of podcasting as a modality, but there are many other ways you can deliver your content. They discuss how you can choose which you pursue, what parts of your content to re-purpose, and why starting in a new modality can be uncom...2019-04-2524 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 111 - Jared KleinertBeing recognized for your Thought Leadership in multiple ways is important to build you reputation. But when it comes to building that reputation how do you determine who you should connect with and how can you best build your network? Jared Kleinert, award winning author of “2 Billion Under 20” and “3 Billion Under 30”, TED speaker and USA Today's most connected Millennial shares how he has built a world class network. Jared shares how he started his network and looks at the long game of being a Thought Leader. Peter and Jared discuss the need to offer value when bui...2019-04-2127 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 110 You might have a lot of ideas but how do you choose which ones to follow through on? What ideas would make a good chapter in a book and what would better serve as a talk or essay? Our guest A.J. Jacobs is a New York Times best-selling author of "Thanks a Thousand" and "The Year of Living Biblically" as well as a journalist and TED talk speaker. A.J. tells with us how he generates many creative ideas then hones in on the ones that have the potential to become something bigger. He sh...2019-04-1823 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 109 - Linda Fisher ThortonWhat you want from your content can often change based on the demands of your audience. How do you let go of preconceived notions to make way for what people really want? We are excited to have Linda Fisher Thornton as our guest! Linda is an innovative leadership consultant with a passion for ethical leadership. She is the CEO of “Leading in Context”, an Adjunct Assistant Professor of Leadership for The University of Richmond School of Professional and Continuing Studies and the author of "7 Lenses". Linda shares how writing her book has meant having to change to...2019-04-1425 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 108 - Will BachmanAs an independent consultant you might be very good at what you do. But understanding what you should charge, finding an accountant, insurance and all the sides of a business might be foreign. Our guest is Will Bachman, Founder and CEO Umbrex, which is the first global community connecting top-tier independent management consultants with one another. Will also hosts “Unleashed” a podcast focused on how to thrive as an Independent Professional. Peter and Will dig into the best practices for running a podcast to increase awareness of your brand and what value can be created by hav...2019-04-1120 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 107 - David Komlos What is the formula for powering up in the face of complexity? How can you differentiate between difficult challenges and complex challenges? Our guest David Komlos, CEO & Co-Founder of Syntegrity Group works with Fortune 500 companies on transformation and issue related to complexity. Together with is partner David Benjamin they have authored the upcoming book "Cracking Complexity". David shares with us his unique process of writing the book and what method saw a 40% change in the book over a two week period! Peter and David talk about why Thought Leadership content marketing is a gr...2019-04-0719 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 106 - Petra KolberMany people struggle with getting content out because they feel it has to be perfect. That feeling can cause anxiety, fear, and create issues in other parts of your life. How do you go about making great content while letting go of your perfectionism? Internationally renowned fitness expert and wellness leader Petra Kolber is our guest! As a beacon for change for authentic happiness she shares advice from her first book "Perfection Detox". Writing a book can seem like an overwhelming task; Petra shares what it took to get it done and how an author’s vis...2019-04-0420 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 105 - Dr. Ryan Lahti Science, Technology, Engineering and Mathematics (STEM) is a term typically used when addressing education policy and curriculum in schools. However these type of organizations exist at the enterprise level too. How can you help these organizations and the people that run them be more effective at what they do? Dr. Ryan Lahti, founder and managing principal of OrgLeader, author of "The Finesse Factor" is a strategic adviser to Fortune 500 and mid-size companies helping bring finesse to the way they operate. Ryan shares with Peter how he decided what stories and data to include in his book and methods for getti...2019-03-3120 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 104 - Diane Mulcahy More than a third of American's are working the Gig Economy, mixing short term jobs, contract work and freelance assignments. If you are going to work in the Gig Economy what should you ask yourself when taking jobs? Our guest Diane Mulcahy, is the author of "The Gig Economy", teaches the coarse at Babson Collage, is a contributor to Forbes, Huffington Post, Harvard Business Review and is a professional investor! She shares with Peter the advantages to not working the typical full-time job, how to find the type of work you like the most, and how going deep on a sub...2019-03-2817 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 103 - Bronwyn Fryer Too many business books don't think about the audience appropriately. Have you thought about the specific person you want to write to? Do you speak the language to reach them? Or should you be seeking a writing partner or ghost writer to make your message clear. Our guest Bronwyn Fryer, is a collaborative writer and editor who has worked with best-selling author Dan Ariely, Dr. Edward Hallowell, Fred Kofman and many more. Peter and Brownyn discuss what a ghost writer can do for you and what a business book needs not only to be successful but good. In addition they share a...2019-03-2423 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 102 - Lori Ames The purpose of writing a business book has changed over the years. While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache. Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors. Lori gives advice on how to approach a PR firm, what the long term and sustainable purpose of your book should look like, and why books no longer have a shelf l...2019-03-2123 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 100 - HighlightsWe are celebrating our 100th episode of Leveraging Thought Leadership with Peter Winick. Over the last year we have had the honor of having some of the biggest and brightest Thought Leaders, Authors, Publishers, Markets and content creators from a wide variety of industries. In a retrospective we look back at just a few of our favorite guests and some of the best advice they've been able to provide our listeners. Chester Elton highlights the need to build relationships and build content. Juliet Funt shares her expertise in Keynote speaking. Stephen MR Covey talks about...2019-03-1443 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 96 - Naren AryalWhen you start thinking about your book, when you put pen to paper, you should already be thinking about target market and publishing pathways. Naren Aryal, CEO of Mascot Books and Amplify Publishing and author of "How to Sell a Crapload of Books" sits down with Peter to share his expertise in the fastest growing publishing method: Hybrid! They share what potential authors should be thinking about before they start writing, the advantages of hybrid publishing, and reasons to write a book, beyond sales.2019-02-2817 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 94 - Kevin W. McCarthyIn an era when everyone can be their own publisher, how to get your get message above the noise? Are you articulating what you are passionate about in a way that your audience can understand and relate? Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of "On Purpose Person", "On Purpose Business Person" and "Chief Leadership Officer" joins Peter to discuss finding your purpose, delivering your message, and what you will have to have in order to make the sales of both your product and yourself. Kevin can help you discover your purpose in just two wor2019-02-2122 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 90 -Kara Goldin How do you go from being a major player in the tech industry to owner of a lifestyle based water company? It's an amazing journey and Kara tells us how and why she did it. Kara Goldin, Founder and CEO of Hint Inc a San Francisco based healthy lifestyle company specializing in flavored water is our guest. She shares with Peter her transition from technology to water, how you can compete with the advertising budget of larger companies, and why you should hire people who know something you don't.2019-02-0721 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 85 - Daniel PinkWhat are the building blocks of an effective business? Do you just need to know your content? Or do you also have to put your heart and soul into it? Daniel Pink, New York Times bestselling author of "When: The Scientific Secrets of Perfect Timing" and "To Sell is Human" is our guest. Daniel and Peter delve into the cyclical nature of business books, book agents, publishing, and what it takes to build a successful business.2019-01-1729 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 83 - Jack Daly With technology the world is a different place, but there are basics of selling that will never change. Our guest is Jack Daly, a leading sales speaker with more than 30 years of experience and author of Best Selling books "Hyper Sales Growth" and "The Sales Playbook". Jack and Peter talking about finding clarity for yourself, using leverage to get more business, and the need for assistants. 2019-01-1025 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 80 - Jody B Miller As you get a calling deep in your soul to do what matters to you take the opportunity if it feels right. Even if you don't know what you are doing because you will learn along the way. Our guest Jody B. Miller, CEO of C2C Executive Search & Strategic Management and best selling author of "From Drift to Shift" introduces us to the MISOGI Method and why being happy with who you are is important to having success in all areas of your life. Together Jody and Peter discuss getting published, taking opportunities when presented, and figuring out the path...2018-12-2721 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 77 - Lynda McNutt-FosterToday's world is about facilitation, you need to figure out how to facilitate meaningful conversation and allow people to feel heard and understood. Our guest Lynda McNutt-Foster, CEO of Cortex Leadership Consulting and author of "Time Mastery" and "4 Keys to More Effective Leadership" shares her expertise as a coach and speaker. Lynda and Peter discuss how to deal with rainmakers, learning to work together, and how to make your audience feel heard and understood.2018-12-1320 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 76 - Juliet Funt When you are able to build relevant business content, truly intellectually simulating ideas on top of great platform skills then you can really get noticed in the world of speaking. On this episode our guest is Juliet Funt, CEO of WhiteSpace at Work and premier keynote speaker. Peter and Juliet discuss the move from keynote speaking to a scaleable business, the differences between working with mid-size and fortune companies, and the need for practice regardless of natural talent. 2018-12-1121 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 75 - Peter Kozodoy There are 3 levels to honesty. And when leaders align all three levels within themselves and their organizations that is when they truly dominate their industry. Our guest is Peter Kozodoy, Chief Strategy Officer for GEM Advertising and author of "Honest to Greatness". The Peter's discuss entrepreneurship, why you need to be brutally honest and how your identity is your company. If we're not learning we're dying as entrepreneurs. Listen in to learn more! 2018-12-0622 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 74 - Karen YankovichAlmost everyone is on social media these days but as a Thought Leaders what are the do's and do not of using social media? We welcome Karen Yankovich, President of Up Level Media and host of the podcast "Good Girls get Rich". Karen shares her expertise on social media and how it is about the conversation and not just throwing out content. Peter and Karen tackle some of the etiquette for successfully reaching people on social media and not coming off as pushy. This is a must hear episode!2018-12-0421 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 73 - Denise Lee Yohn If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read. Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do". Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.2018-11-2921 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 71 - Nathan Regier A good use of soft skills can make up more than 50% of what drives performance. Nathan Regier,CEO of Next Element and author of "Conflict without Causalities" joins Peter to discuss the changes in the corporate space, switching sales models, and the slow train of effects that take place after your book is published.2018-11-2021 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 70 - John MurphyHaving a coach is a must have for any senior executive who is ambitious to really leverage themselves and leverage the team they have. John Murphy, executive coach and owner of John Murphy International joins Peter to share the power of having a coach, how you can tell if a client is going to be a good fit,and why you need to be the walking embodiment of of the values that are core to your organization. Check out more of John's content: http://www.johnmurphyinternational.com/leveragingthought/ 2018-11-1523 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 69 - James Kelley When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it. James Kelley, a professor at United Arab Emirates University and author of "The Crucible's Gift" shares his knowledge on how those who can embrace their adversity thrive better as a leader. Together James and Peter discuss building digital content and how you can set yourself apart from the rest of the market.2018-11-1323 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 68 - Vicki HalseyWhen delivering content you need to energize the learners who will go out and leverage their strengths and build relationships based on the content. Vicki Halsey, Vice President of Applied Learning at The Ken Blanchard Companies and author of "The Hamster Revolution" and "Brilliance by Design" joins Peter to share why teachers should only spend 30% of their time speaking and 70% of the time listening to students. If you want to know how to deliver content and have learners be engaged this is a must listen episode.2018-11-0822 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 67 - Amy RadinWhen starting out as an author it can be a good idea to reach out to other authors for tips on getting started. Amy Radin, Marketing and Innovation expert and author of "The Change Makers Playbook" joins Peter to discuss the process of writing her first book and what she learned along the way. In addition they share their knowledge on marketing, pricing, and content development in this must listen episode!2018-11-0617 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 65 - Jackie WoodsideIn the content business there are only three ways to make more money. Do more of what you are doing. Do more of what you are doing at a higher price point. Or digitise and scale your content. Jackie Woodside, radio and TV personality, Tedx speaker and author of "Calming the Chaos" and "Time for Change" joins Peter to discuss expanding her profits, getting better traction in the market place, and having to do the parts of the business you might not love.2018-10-3020 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 64 - Guy Pierce BellWhat makes a healthy business tick? Why do some businesses get off track, fall out of line and have missteps that become patterns? Guy Pierce Bell, author of "Unlearning Leadership" and accidental Thought Leader joins Peter to discuss how to keep your business healthy, where innovation happens, and how to prepare after you've booked a speaking engagement. If you want a better understanding of Guy's adventures from musician to Thought Leader be sure to listen in.2018-10-2517 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 63 - Chip ConleyWhat does it mean to be a modern elder? And do you need one in your workplace? Or are you one already? Chip Conley, Founder of the Modern Elder Academy, Head of Global Hospitality and Strategy at Airbnb and author of "Emotional Equations", "Peak", and his newest book "Wisdom at Work" joins Peter to discuss the concept of a Modern Elder, how age diversity is important in the work place, tips for writing a book, and finding your audience. This episode is overflowing with great advice be sure to listen in!2018-10-2326 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 62 - Scott EblinWhat does it take in terms of managing yourself, leveraging your team, and engaging your colleagues for leaders to be fully at their best? Scott Eblin, President of the Eblin Group and author of "The Next Level" and "Overworked and Overwhelmed" joins Peter to discuss how a book can be one channel for a set of ideas but can become the foundation for your entire business for years to come. 2018-10-1819 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 59 - Jim JubelirerWhen starting out if you don't have a large network, affiliate with others who are further along to leverage their contacts. Jim Jubelirer, of Jubelirer Results Group and co-author of "Mastering the Art of Success" joins Peter to talk about his time as a Thought Leader and how he affiliated to move further along. Together they share advice on networking, finding your audience, and why you need to invest in learning about yourself. Jim also shares why the future is brighter than you think! http://www.jubelirerresultsgroup.com/leveragingthought/2018-10-0920 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 58 - Thomas BartaOne simple philosophy for success as a consultant is Be Helpful. Don't make it about selling more tomorrow. You have to genuinely help and be clear about what help you can give. Thomas Barta primer marketing leadership expert and author of "The 12 Powers of a Marketing Leader" sits down with Peter to help our listeners with advise on marketing, being distinctive, and how keynote speaking can be an opportunity to test new concepts that might one day work themselves into a book.2018-10-0419 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 56 - Dan HawkinsIn your first year of consulting you might find yourself doing anything to pay the bills all the while figuring out what niche you want to specialise in and what areas you do not want to work in. Dan Hawkins President of Summit Leadership Partners shares his journey from corporate America to the other side of the fence. Peter and Dan discuss the importance of a consistent and ongoing online presence, how to not go broke pitching against bigger firms, and why having original tools for you clients is key!2018-09-2725 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 50 - Chris WattersBuilding brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christopher Watters International Realty and co-author of "The Million Dollar Real Estate Team" takes us in a different direction this week. Listen in to learn how a real estate agent doing 50x the business of an average agent formed a methodology to teach how he did it. Chris discusses with Peter the process of going from the B-C to B-B world, the hardships of building brand equity, and ho...2018-09-0626 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 49 - Cathy PaperThe internet has changed a lot in the Thought Leader world. The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author. Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their content and packaging themselves. Cathy and Peter give advise on finding your audience, scaling content, and the usefulness of group programs. 2018-09-0424 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 47 - Naphtali HoffAs a Thought Leader you might feel like you have content that can help everyone. But few have the money to market everyone. The key is to find your niche and market to them! This week Naphtali Hoff, a successful coach at Impactful Coaching & Consulting and author of "Becoming the New Boss" sits down to discuss his methods for content creation, publishing strategy, and how he went about finding his niche market. If you are just moving into the Thought Leader space from another occupation finding your value and understanding how you are going to serve you...2018-08-2820 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 46 - Dave LorenzoAs a speaker you have to have clarity of purpose and your purpose is to attract clients. You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you. The information you need to hear is: speaking is not a business. It is an opportunity to get in front of an audience and show your value so you can provide that value later on for a mul...2018-08-2331 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 45 - Tim SandersThere are a lot of ways for a Thought Leader to get paid. Write, speak, advise, building, and training are just some. How can you know which direction to turn your focus? How will you know what the market wants from you? Tim Sanders, CEO of Deeper Media Research and author of New York Times Bestselling book "Love is a Killer App" has done it all during his career. Today he sits down with Peter to discuss sticking with his gut on the title of his book, his advisory role to businesses going through transition, and what you...2018-08-2127 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 44 - Ryan McCartyToo often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger. How can you inspire your employees to show up to work and know their why, beyond just making a paycheck. This week Ryan McCarty, co-founder of Culture of Good and co-author of "Building a Culture of Good" sits down with Peter to discuss how he took his experience in the not for profit world and changed the corporate culture of TCC Communications and many other businesses. Ryan shares his knowledge on why profit doesn't have to be...2018-08-1624 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 43 - Patricia FrippForty years ago a speaker could give the same speech to every client. With the reach of technology companies not only expect a key note customized for them but to be able to access your material at any time. How can you take a sixty minute keynote and turn it into something that can truly move the bar? Patricia Fripp, a Certified Speaking Professional, former President of the National Speakers Association, and creator of FrippVT, joins Peter to share her years of experience on how the speakers market has changed and how client expectations have changed. She also gives advise for ta...2018-08-1427 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 42 - Eric LofholmIn the world of training and the speed of technology it can become adapt or die. When you make the move to digital with your content you have to ask a lot of questions. What platform should you use? How do you break your content down into bite size chucks? And how do you create value in distance learning are just a few. Eric Lofholm, International Master Sales Trainer and author of the best selling book "The System" joins Peter to discuss his journey from being one month away from being fired from his sales job to becoming one of the t...2018-08-0919 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 41 - Susan PeppercornAre you a CEO who has lost the love for your work? Burned out and not sure where to go next? It is a common problem that happens to a lot of professionals when their role changes over time. What was once a fulfilling position might feel like little more than paper pushing, leaving you to question what your strengths are and where to go next. Susan Peppercorn, Career Coach with Positive Workplace Partners and author of the new book "Ditch Your Inner Critic at Work" joins Peter to tells us why people often underestimate their own strengths and how Posi...2018-08-0719 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 40 - Shane GreenCompanies will spend almost a billion dollars in the US this year on training, but what should your training be focused on? Shane Green, President of SGEi and author of "Culture Hacker" joins Peter to tell you why training might actually be the last piece of the puzzle your company needs to move its customer service forward. Starting his career at the Ritz-Carlton, Shane has become a leader in customer experience and organization culture. Together Peter and Shane discuss the process of turning customer experience knowledge into a book. How important it is to have your content out in all aspe...2018-08-0228 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 39 - Dana Shaw ArimotoWhen you are developing your platform it isn't temporary. It's got to feel good, you have to be proud of it and it has to be part of you. Dana Shaw Arimoto, founder of Phoenix5 and author of the “Stop Settling” movement talks with Peter about her journey. Together they share advise and experience working together validating a platform born out of personal necessity. Turning that platform into a book and navigating the road of publishing. And finally taking that book and turning it into a valid assessment tool that can reach anyone regardless of age, gender, or occup...2018-07-3123 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 38 – Jackie StavrosIf you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect. Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book “Conversations Worth Having” from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre. How do you go about finding the right publisher? What should you know before you approach a publisher? How do you manage having to change the v...2018-07-2619 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 37 – Dr. Tony AlessandraIf you are seeking to take your assessment product to the market place you are going to need to know where the opportunity for growth is! Are you aware of why videos need to be shorter than 8 minutes followed by a questionnaire? Do you want to use an off the shelf tested assessment that thousands of companies use. Or do you want to create your own based on your own content? What competencies do you want to measure? If you are already feeling overwhelmed then stay tuned! This week Dr. Tony Alessandra, CEO of Assessments 24x7 LLC and a p...2018-07-2425 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 36 – Nancy HalpernPolitics in business is often considered to be taboo and not be be spoken of. Nancy Halpern, a leadership consultant and pioneer in the field of leadership development joins Peter to to discuss how politics can yield positive results and three inspiring tips for anyone starting out on their journey as a Thought Leader.2018-07-1924 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 35 – Adam WittyWhen it comes to brand marketing it is easy to get lost in the crowd if your not a huge company. This week Adam Witty, Founder and CEO of Advantage | ForbesBooks and author of Authority Marketing shares his insight on how to give credibility to your brand, who you should seek out for feedback, and how quizzes can draw in potential clients. If you are thinking about writing your first book be sure to listen to all the great advise Adam and Peter have to share.2018-07-1725 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 34 - Austin BelcakThe traditional approach is not always the best. This week Austin Belcak, founder of Cultivated Culture joins Peter to share how he took an unconventional route to landing his dream job at Microsoft and how he turned that method into a business of its own. If you are seeking your dream job, or seeking to grow your network Austin’s advice is sure to help you on your way.2018-07-1225 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 33 - Stephen M R CoveyAs a Thought Leader you might be tempted to hold back from putting all of your content into a book. Stephen M. R. Covey author of “The Speed of Trust”, co-founder and CEO of CoveyLink sits down with Peter to talk about why it is okay to put your content out there, how to find the right modality for your client, and how you can make your margin by serving your mission. 2018-07-1025 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 32 - Rose FassWhen starting a new relationship with a client do you tell them what you have to offer? Or let them tell you what they need? Rose Fass, founder and CEO of fassforward and author of “The Chocolate Conversation” talks with Peter about starting out in the Thought Leader world, how to approach the initial meeting with a new client, and how to make your overwhelmed employees more focused and engaged.2018-07-0524 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 31 - Lesley EverettBeing authentic can lead to having happy employees from the CEO down to the front line staff. Lesley Everett, Founder and CEO of Walking Tall have been making that happen for corporations worldwide. This week on Leveraging Thought Leadership, Lesley joins Peter to share her insight on the authentic personality of your brand, how to target events to be at, and the changes in eLearning tools in recent years.2018-07-0324 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 30 - John BaldoniUsing a journalistic style when starting to write can be an effective method in cutting through the noise in an overcrowded blog space. Internationally recognized executive coach and leadership educator John Baldoni joins Peter this week to discuss how publishing has changed over the years and what you should expect from publishing your first book as well as various means of reaching a wider audience.2018-06-2827 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 29 - Dov BaronStruggling on how to identify and often connect with the audience can be a hurdle for some thought leaders, but today Peter is joined by best selling author and international speaker Dov Baron to discuss the importance of having a strong team around you, identifying your target audience and how being vulnerable can help connect you with your audience in a an impactful and meaningful way. 2018-06-2626 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 28 - David BurkusThere's a disconnect between authors and publishers. Publishers are trying to sell books to bookstores. As a thought leader, you want to target the audience and build your brand. David Burkus joins Peter to talk about launching his new book Friend of a Friend and building his speaking business, curating his network, and finding success. If you want tips on driving business growth, this episode is the place to start. 2018-06-2122 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 27 - Harper TuckerYou can't get an MBA in Thought Leadership. When you're looking for credentials for your business, your first big book is a great launchpad for your brand. But how do you know when you're ready to write? Peter is joined by Harper Tucker, VP of Authority Marketing at Advantage Media / Forbes Books to discuss the foundation you need to ensure a successful book launch for your brand. 2018-06-1919 minLeveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 26 - Zoe ChanceMake sure you're writing the right book! Peter is joined by Zoe Chance for a discussion on getting the right message, the right content, and building a brand around the book. Zoe talks about starting, and restarting, her book project to ensure that her first book is an approachable and powerful encapsulation of her work. She tells us about the journey searching for a writer for her book, taking personal ownership for the work, and finally building a relationship with an editing partner who can capture her ideas. 2018-06-1400 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 25 - Dan GersteinConnecting skilled writers with unique voices is a day in the life of our podcast guest this week, Dan Gerstein, President of Gotham Ghostwriters, joins Peter to talk about discovering voice, creating content, and building the relationship to create your next book or speech. Dan shares insights on how writing a book is like being CEO of a pop-up business and bringing in a writer is like hiring a Chief Product Officer. If you're looking to maximize the impact of your book, this episode is required reading. 2018-06-1226 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 24 - David MammanoIf you've ever tried to do product development first and market research second, you may wind up with a great product that no one wants to buy. Content expert, David Mammano, joins Peter for a conversation about the journey of an entrepreneur in the content space. David talks about letting the market determine which ideas are worth investing in and licensing content to drive business growth. 2018-06-0724 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 22 - Thomas KoulopoulosConsulting is a problem solving business. Those problems are changing. The modern consulting landscape needs to change too. Futurist, author, and thought leader Thomas Koulopoulos joins Peter to discuss the ways that thought leadership and consulting businesses can adapt to the challenges of today and tomorrow. From the overall strategy and product design to tactical decisions and deployments, the conversation covers all aspects of thought leadership business and gives a clear idea of how to plan for success when planning future products. 2018-05-3127 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 21 - Roger BrooksDon't be afraid to take a risk and create content without worrying about perfection! Roger Brooks from American Real joins Peter to talk about content creation, audience segmentation, and finding your tribe. If you are a thought leader creating content online, this is an episode that can't be missed. Roger shares his experience learning about podcasting, video creation, and then passing his skills on to others on American Real. Roger shares how he got over his perfectionism and committed to creating content that is exceptional and accessible - skills that will help anyone build their brand in...2018-05-2925 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 20 - Ron CarucciThe thought leader's journey is never a straight forward A to B. You're going to have to forge your own path, define your strategy, and set your own targets. Leadership expert, speaker, and author Ron Carucci joins Peter to talk about how he got his journey on track by working with a professional coach and the experience of being on the other side of the consultant's desk. Ron talks about the insight he gained in setting his goals and defining his audience to capitalize on his content. 2018-05-2427 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 19 - Andy PaulFor any thought leader looking to use podcasting as part of their business development and branding, listen in to this week's episode. Peter is joined by author, speaker, and podcaster Andy Paul and their conversation covers the essential skills needed for podcasting as a thought leader. Andy's deep understanding of the sales process and brand building provide an excellent template for thought leaders who are looking to make a splash with their content and bring it to market using podcasts as part of their branding. 2018-05-2225 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 18 - Rob 'Waldo' WaldmanDon't ever plan to be average. Know your niche and lay the groundwork for success by doing your research into the client's needs and how your content attacks those issues and provides solutions. Lt. Col. Rob 'Waldo' Waldman joins Peter to share his approach to creating authentic, powerful, and actionable content. Waldo provides insight into his high energy, high impact style of sales and the preparation that is essential to his success and staying power. Waldo talks candidly about the steps he uses to create and curate his brand and sales funnel. The episode is inspiring for a...2018-05-1728 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 17 - Shannon Huffman PolsonShannon Huffman Polson joins Peter to discuss her journey from serving as one of the first female Apache pilot in the US Armed Service to running a business group at Microsoft to authoring a memoir and business book. She shares the advantages of working with Peter and Thought Leadership Leverage to develop her business model (and gives a glowing review). Shannon discusses developing her diverse product offering beyond keynote speaking and creating a hub for the content: The Grit Institute. Shannon shares her experience investing in the right mix of products (for her and her clients), targeting a...2018-05-1522 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 15 - Andy MolinskyAuthor and Brandeis Professor of Business, Andy Molinsky, joins Peter for an invigorating conversation about his journey into thought leadership from the academic world. Andy's decision to create thoughtful and engaging content that is focused on practical skills development and getting out of your comfort zone is the core of his brand. He discusses candidly the process of diversifying his content into new formats and marketing those products. Andy talks about the challenge of balancing life with his young family, the rigors of academic research, and his thought leadership work. It's a complicated balancing act and Andy s...2018-05-0825 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 14 - Bill ShermanWant to know if your content will get you in the door with enterprise clients? Peter is joined by Thought Leadership Leverage's COO, Bill Sherman, for a conversation about the strategy of scaling your content for major enterprise clients. Bill's expertise on the training industry shines as the conversation covers the importance of digital and accessible training programs in a landscape of reduced training budgets and higher than ever expectations. 2018-05-0329 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 12 - Tanya HallPublishing your first book or even your tenth book feels like a massive accomplishment, but, in reality, what you do after publishing determines the success or failure of your book in the modern publishing landscape. There's a lot of hard work and hustle still ahead! Peter is joined by Tanya Hall from Greenleaf Book Group to discuss the path from author to authority after publishing a book in the thought leadership space. Tanya shares the strategies that thought leaders need to manage a successful book campaign, content creation to support the book, and how to advertise and p...2018-04-2623 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 10 - Mark JacobsMark Jacobs from MeBox Media joins Peter to talk about the journey his company has been on in creating a collaborative and community based learning platform. Mark shares insight about the necessity of building a community of practice and how building community is critical to scaling a thought leadership business and positioning yourself as an authority. Listen in for great takeaways on the importance of clarity of vision, and a specific and clearly articulated point of view for your audience and how these key ideas will enhance the thought leader's position as an expert and authority for s...2018-04-1925 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 9 - Charles GreenPeter is joined by The Trusted Advisor Charles H. Green to discuss the power of trust and how to create it in business and how building trust translates to more sales, improved relationships, and better clients. Charles explains why he shares so much of his content for free and how it pays dividends to his business as a thought leader. He also explores how to successfully license content for long term success and what he has learned licensing his own content. There are tons of great tips on building a brand, producing great thought leadership...2018-04-1727 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter WInick - Episode 8 - Stever RobbinsListen in as Peter is joined by the multi-talented speaker, author, and coach Stever Robbins for an engaging conversation about the essential skill that every thought leader needs - expertise. Stever's wide array of talents and his extensive podcasting experience are showcased as he shares stories, tips, and learning! 2018-04-1223 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 7 - Shep HykenCheck out this electrifying conversation with customer experience expert and veteran thought leader Shep Hyken. Shep and Peter cover everything from customer experience, diversifying and managing a complex product offering, and finding a niche in the industry. Filled with great tips about content marketing, customer experience, and essential skills needed to grow a thought leadership business.2018-04-1027 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick - Episode 6 - Chip LutzIn an upbeat and fun conversation, retired Navy commander and speaker Chip Lutz joins Peter to discuss the importance of fun and humor in Chip's leadership strategy. They explore the process of content marketing for thought leaders and re-purposing content in different modalities to find new leads, build authentic relationships, and generate new opportunities for your business. 2018-04-0524 min
Leveraging Thought LeadershipLeveraging Thought Leadership with Peter Winick - Episode 5 - Stephen ShapiroAcclaimed author, speaker, and innovator, Stephen Shapiro joins Peter to discuss the rewarding path he has forged for his business as a successful speaker and thought leader. Stephen shares his strategies for growing his business beyond speaking engagements and finding partners to license innovative products and properties. They conclude with a great discussion about the role of speaker's bureaus and tips for new thought leaders looking to make an impact. 2018-04-0325 min
Leveraging Thought LeadershipLeveraging Thought Leadership with Peter Winick - Episode 4 - Peter ShankmanThis week, Peter Winick and Peter Shankman bring you an entertaining and high energy look at the essential skills a thought leader needs to stand out from the pack. Peter Shankman shares the power of social media for thought leaders, expert tips to grow your audience, and the importance of being relevant, real, and authentic.2018-03-2721 min
Leveraging Thought LeadershipLeveraging Thought Leadership with Peter Winick - Episode 3 - Dr. Mark GoulstonWhat’s the best strategy for keeping your content fresh and impactful while keeping yourself passionate? Veteran speaker, author, and psychiatrist Dr. Mark Goulston joins Peter to share his experience in leveraging his own thought leadership and the value of presenting to new and different audiences. Dr. Goulston shares stories about how this process helped him discover his own content in fresh new ways. 2018-03-2021 min
Leveraging Thought LeadershipPeter and Chester EltonIn our inaugural episode of Leveraging Thought Leadership, Peter Winick and Chester Elton, acclaimed speaker, co-founder of The Culture Works, and New York Times bestselling author of The Carrot Principle and the The Best Team Wins explore the impact of positivity in business. Listen in as they discuss building responsive and engaging thought leadership content to take the business beyond the book or speaking engagement to real growth and sustainability. Learn new strategies for creating adaptable content that is accessible to all audiences and when to transition from speaking to training.2018-03-0621 min