Shows
Public Relations Review PodcastThe Trust Bridge: Finding Patient Advocates in Healthcare I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories.With nearly three decades of experience in healthcare communications, Malone reveals how she's mastered the delicate art of building "trust brid...
2025-10-2725 minPublic Relations Review PodcastBuilding Authentic Brands: Successful Strategies for Today's Digital Landscape I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ever wondered what truly makes a brand successful in today's crowded marketplace? Alexandria "Alex" Hammond, principal of Brand News, cuts through the noise with powerful clarity on what matters most when establishing and protecting your brand identity.Hammond reveals to host Peter Woolfolk the two deceptively simple questions every organization must answer before launching any marketing initiative: "Who are you?" and "Why should people care?" These foundational...
2025-10-1334 minPublic Relations Review PodcastPreparing for the Inevitable: Modern Communications Crisis I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ever wondered when crisis communications became a recognized discipline? This riveting exploration traces the evolution of crisis management from its origins following a deadly 1942 Boston nightclub fire to today's sophisticated frameworks addressing everything from cyberattacks to brand reputation disasters.Matt Charles, crisis communications expert with a doctorate in public affairs, joins host Peter Woolfolk to walk us through how pioneers like Stephen Fink, Ian Mitroff, and Timothy...
2025-09-2927 minPublic Relations Review PodcastTransforming Media Strategy: How AI Tools Empower Communications Professionals I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relationship with artificial intelligence from frustration to fruitful collaboration.The journey begins with a crucial mindset shift. Rather than viewing AI as a magical "Santa Claus" that instantly delivers perfect content, successful...
2025-09-0136 minPublic Relations Review PodcastReading, Seeing, Hearing, Experiencing: How Information Shapes PR Strategy I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washington DC, takes us on a fascinating journey through modern strategic communications, sharing invaluable insights from his experience working with both government agencies and private sector clients.At the heart of effective...
2025-07-0733 minPublic Relations Review PodcastListening Beyond Words: Finding the Why Behind Customer Behavior I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Have you ever wondered why so many marketing research tools fail to capture what customers truly want? James Warren, CEO and founder of Share More Stories, talking with host Peter Woolfolk, has dedicated his career to solving this problem through an innovative approach that combines storytelling with artificial intelligence to reveal the "why" behind customer and employee behavior.Warren introduces us to the SEEQ platform (Stories to...
2025-06-3025 minPublic Relations Review PodcastBuilding Trust: Why Your Best Influencers Are Already Your Customers I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Discover the future of influencer marketing with Luke Yarnton, founder of Influencer Radar, as he discusses with host Peter Woolfolk how brands are finding their most authentic advocates within their existing customer base.The marketing landscape is shifting dramatically away from traditional paid endorsements toward genuine customer advocacy. Yarnton's groundbreaking technology identifies customers who already have significant social media followings at the moment they make a purchase...
2025-06-1627 minPublic Relations Review PodcastWhy Your Hispanic PR Strategy Is Missing 65 Million Potential Clients I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy."Right now, Latinos make up about 65 million people, approximately 19% of the overall population," Mendoza explains, before revealing the projection that truly demands at...
2025-06-0231 minPublic Relations Review PodcastPR Firms Requirements When Hiring Experienced Professionals I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Navigating today's communications job market requires strategy, preparation, and insider knowledge. PR recruitment expert Brooke Kruger joins host Peter Woolfolk to pull back the curtain on what makes candidates stand out in a fiercely competitive landscape.From her unique vantage point as founder and CEO of KC Partners, Kruger reveals the dramatic shift in the communications hiring landscape since 2020. What began as an unprecedented boom through mid-2022...
2025-05-1930 minPublic Relations Review PodcastData-Driven PR: Reshaping How Brands Connect With Their Audiences I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment.Kempner, speaking with host Peter Woolfolk, reveals how successful PR strategies have evolved from broad-brush approaches to precision-targeted, audience-centric campaigns. "Today you can design media strategies that are...
2025-05-0527 minPublic Relations Review PodcastStrategic Technology Predictions for the 2025 Digital Age I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant.Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical trends every PR professional must master. With her deep expertise in digital...
2025-04-2140 minPublic Relations Review PodcastClassic PR Strategies with New Digital Platforms I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Join us as we delve into the evolving world of public relations and discover how integrating traditional strategies with modern digital tools can lead to powerful PR outcomes. In our latest episode, Mike Falkow, the CEO of Meritus Media, shares his expertise with host Peter Woolfolk on how to find this balance in the fast-paced digital landscape. This conversation highlights the enduring relevance of old-school PR while e...
2025-03-2434 minPublic Relations Review PodcastLLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape and altering our approach to information retrieval. We'll guide you through the evolution from traditional news outlets to Google searches, and now to the c...
2025-03-1026 minPublic Relations Review PodcastThe Abundant Information Gold Mine at the Institute for Public Relations I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts...
2025-02-1024 min
The Brandinc PR PodcastFrom the White House to Top 1% Podcast: Peter Woolfolk on Navigating PR’s EvolutionIn this captivating episode of The Brandinc PR Podcast, Brandi Sims sits down with Peter Woolfolk, President & Founder of Communications Strategies and host of the acclaimed Public Relations Review podcast, ranked in the top 1% globally.
Peter shares his incredible journey, from high-profile roles in the Clinton Administration and advising Surgeon General Dr. David Satcher, to founding his own PR firm and building a podcast that sets the standard in the industry. Tune in as Peter discusses:
The motivation behind transitioning from government and academia to entrepreneurship.
What makes Public Relations Review stand out and how podcasting has r...
2025-01-301h 15Public Relations Review PodcastPowerful Marketing Through Authentic Storytelling with Maria Alonso I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic storytelling can revolutionize marketing strategies. This episode promises to redefine your understanding of brand loyalty as we explore the essence of cultural diversity and...
2025-01-2729 minPublic Relations Review PodcastEngaging the Asian American Market: Strategies for Cultural Sensitivity and Brand Loyalty I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Original broadcast date: April 18, 2022. Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultural sensitivity and targeted marketing, offering insights into the diverse tapestry of Asian communities in the U.S. Learn how to navigate the nuances of personal interactions and generational cultural shifts t...
2025-01-1336 minPublic Relations Review PodcastPresidential Campaigns to PR Triumphs: Lessons & Benefits from Major Political Communications I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Original broadcast date: October 13, 2020. Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clark and Peter Woolfolk as they share their transformative experiences from managing communications for Newt Gingrich's, Ross Perot's aaaand Bill Clinton's presidential campaigns. Adrian reveals how the fast-paced, high-pressure environment honed her s...
2024-12-3036 min
The Binge FactorPR For Podcasters: Mastering PR Strategy With Public Relations Review Host, Peter WoolfolkWant to learn how to leverage the power of PR for your podcast? It's more important than you might think. In this episode, Tracy Hazzard sits down with Peter Woolfolk, host of the Public Relations Review Podcast, who shares his insights on podcasting, public relations, and the importance of niche focus. Peter discusses his journey from radio to podcasting, highlighting the strategies he's used to build a successful show and connect with his target audience. He also offers valuable advice on crafting effective pitches, promoting your podcast, and leveraging PR expertise in the digital age. Discover how Peter's unique blend...
2024-12-1233 min
The Binge FactorPR For Podcasters: Mastering PR Strategy With Public Relations Review Host, Peter WoolfolkWant to learn how to leverage the power of PR for your podcast? It's more important than you might think. In this episode, Tracy Hazzard sits down with Peter Woolfolk, host of the Public Relations Review Podcast, who shares his insights on podcasting, public relations, and the importance of niche focus. Peter discusses his journey from radio to podcasting, highlighting the strategies he's used to build a successful show and connect with his target audience. He also offers valuable advice on crafting effective pitches, promoting your podcast, and leveraging PR expertise in the digital age. Discover how Peter's unique...
2024-12-1233 minPublic Relations Review PodcastExpanding Digital Communications for Social Impact I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the Agile Framework, developed from extensive pandemic-era research, and how it can empower...
2024-12-0224 minPublic Relations Review PodcastPR & Building Trust Through Corporate Social Engagement I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug...
2024-11-1832 minPublic Relations Review PodcastThe Double-Edged Sword of AI in Crisis Communication I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the spread of misinformation. From empowering small PR firms with efficient press releases to po...
2024-11-0431 minPublic Relations Review PodcastMastering Trade Media Benefits: Effective PR Strategies I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always be the best approach and how to tailor your PR...
2024-10-2125 minPublic Relations Review PodcastUsing The Power of Conferences for PR Business Growth and Effective Communication I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship building, brand exposure, and executive visibility. From the critical steps of...
2024-10-0722 minPublic Relations Review PodcastNewport News Police "Running Code" PR Podcast a winner with the Community I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Discover the unique ways the Newport News Police Department is connecting with their community like never before. Join host Peter Woolfolk as he features Captain Morgan Tiejens, Communications Director Kelly King, and Senior Communications Specialist Matt Michalec, who reveal the story behind "Running Code"—their innovative podcast that takes listeners behind the badge. You'll hear about the diverse backgrounds and interests of their officers, from youth sports coaching to ma...
2024-09-2326 minPublic Relations Review PodcastInsights on Brazil’s Unique PR Landscape I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embracing tech-savviness in PR activities. Discover the cultural nuances that set Brazilian...
2024-09-0923 min