Shows
All Things Product with Teresa and PetraSummer BreakIn this quick update, Teresa and Petra share their plans for a summer break. With August just around the corner—and in true European fashion—they’re hitting pause to rest, recharge, and enjoy some time outdoors. Expect a return to regularly scheduled programming on September 2nd.
Until then, enjoy your summer, whether you’re wing foiling and hiking South Tyrol like Petra, building cool stuff like Teresa, or just soaking up the sun.2025-07-2202 min
All Things Product with Teresa and PetraGo to the Source
Topics Covered:
Why “go find the source” is a crucial product mindset
The danger of relying on second- or third-hand takes
Real examples: OKRs, Jobs to Be Done, North Star Metric, Opportunity Solution Trees
How to identify reputable sources—and red flags to watch for
Tips for curating your own learning journey (books, blogs, podcasts)
How social media can distort ideas (even when people have good intentions)
Key Takeaways:
Primary > Secondary: Always seek out original thinkers or practitioners, not just content repackagers.
Go deeper than LinkedIn tiles: Good frameworks get diluted when simplified for social media. Go bac...2025-07-1521 min
All Things Product with Teresa and PetraRed Flags When Choosing A Coach
What We Cover:
The explosion of product coaches — and why it's harder than ever to choose one
Red flags: overpromising results, one-size-fits-all approaches, lack of relevant experience
Green flags: coaching mindset, relevant product and coaching experience, transparency in approach
How to assess if a coach is a good fit for your domain, stage, and style
Why the best coaches won’t tell you what to do — and what they should be doing instead
The difference between coaching and training (and when to look for each)
Chemistry calls: what to ask and how to spot misalignment early
Why coaches need t...2025-07-0824 min
All Things Product with Teresa and PetraFunding Projects Vs. Teams
What we talk about:
Why project funding clashes with discovery work
What CFOs look for in project-based funding
The benefits of shifting to funding teams instead
Step one: Fund the team, step two: Assign an outcome
Helping finance teams make the shift
Role of product ICs vs. product leaders in finance conversations
Translating between product and finance language
Naming conventions and how to make them finance-friendly
VC-style funding for teams: Fund based on learning and outcomes
Case study: Agency using per-iteration funding
Product teams understanding their cost and return
The mismatch between incremental thinking and ROI
Why product...2025-07-0121 min
All Things Product with Teresa and PetraLeading Or Managing Chaos
What we talk about:
Why Petra created the Product Leadership Wheel
The 3 big buckets of product leadership: People, Product, and Ways of Working
What self-assessment can (and can’t) tell you
Real talk about product leadership overwhelm—and how to manage it
The risk of prematurely splitting leadership responsibilities
How to help your team step up without abdicating leadership
Exclusive Sneak Peek:
This episode includes early insights from Petra’s upcoming email course for product leaders. It’s a behind-the-scenes look before the full framework goes public.
Resources & Links:
Follow Teresa Torres: https://ProductT...2025-06-2424 min
All Things Product with Teresa and PetraAI Prototyping
What You’ll Learn:
Why “free to build” doesn’t mean “no cost”
How AI prototyping tools help with assumption testing
Common pitfalls (and how to avoid them)
Why engineering skills still matter in a no-code world
The types of prototypes that are perfect for AI tools
How these tools change team collaboration and speed
Key Takeaways:
AI tools can help build usable prototypes in hours—not weeks.
These tools are great for fast, interactive assumption tests.
You still need engineering know-how to troubleshoot or guide LLMs effectively.
Product teams benefit most when they build and test together...2025-06-1720 min
All Things Product with Teresa and PetraWhat is Product Ops?
Key Topics Covered:
What product ops is not—and why the role is often misunderstood
Different models of product ops across organizations
Product ops vs. product leadership: where’s the line?
When to hire a product ops person (and when not to)
The enabling team model from Team Topologies
Why Teresa and Petra are wary of “methodology police” in discovery
How product ops can support skill building, analytics, and communication standards
The shipyard metaphor: keeping the environment healthy for empowered teams
Coaching as a product ops responsibility—helpful or risky?
Key Takeaways:
Product ops isn't a checklist...2025-06-1022 min
All Things Product with Teresa and PetraMeasurable Outcomes
Key topics we cover:
Why not all outcomes need to be measurable—especially on day one
Teresa’s story: shifting from “applications” to “hires” as a more meaningful outcome
How to work toward measurable outcomes over time
Petra Wille explains how the HEART framework can help teams track value, not just numbers
The difference between metrics, signals, and goals
How to define outcomes when you're pre-product or pre-metrics
Why focusing on value creation moments leads to better product strategy
What most people get wrong about “finding product-market fit”
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petr...2025-06-0313 min
All Things Product with Teresa and PetraGiving and Taking in a Community
Topics Covered
The Trend That Sparked This Episode: Petra flags a shift she’s noticing: more folks joining communities asking, “What can I get?” instead of, “How can I help?”
Why Communities Matter: The unexpected long-term benefits of engaging in a community—and how the payoff often comes years down the road.
The Origin Story of Petra & Teresa’s Connection: A short, enthusiastic conference interaction leads to years of collaboration and friendship.
What Giving Actually Looks Like: The difference between offering value and unsolicited advice. (Spoiler: one builds trust, the other breaks it.)
Behind the Scenes of Conferences & Course Communi...2025-05-2733 min
All Things Product with Teresa and PetraProduct vs. Project Operating Models
Topics Covered:
The Big Question: Can product and project models run side by side?
Defining the Operating Models: Breakdown of product vs. project models. Why outcomes vs. outputs matter.
Why the Shift Happened: How the history of software delivery shaped our current challenges.
When Project Models Still Make Sense: Examples like GDPR, accessibility, and other one-off initiatives.
Gray Areas and Edge Cases: Accessibility, internal compliance, and examples from Petra’s course work.
Framing Work as Product or Project: Why even product teams need to think in project terms sometimes.
Working Cross-Functionally: How to collaborate with HR, Finance, and ot...2025-05-2014 min
All Things Product with Teresa and PetraSaying No
Topics Covered:
Why saying no is an essential part of being a product manager
How to embrace the reality that there’s always more work than you can do
Creating systems for capturing and evaluating ideas from anywhere
Frameworks for deciding: Is it right for my team? Is it right right now?
How to manage stakeholder expectations with transparency and regular rituals
The difference between a hard no, a not yet, and an easy yes
The importance of small wins and the value of a "Friday afternoon list"
Balancing strategic focus with room for spontaneous moments of customer lo...2025-05-1322 min
All Things Product with Teresa and PetraLeadership Professional Development
Topics Covered:
Why the Product at Heart leadership event in Barcelona was canceled—and what it taught us
The hidden stigma of coaching for leaders
Vulnerability as a leadership skill
The Learning Menu framework: how to invest in your development at any budget level
From free resources to high-ticket coaching—how to choose the right growth path
Reflection, journaling, and emotional resilience in product leadership
The importance of finding your learning “dojo”
How conferences offer more than just talks (think: peer benchmarking and teaching tactics)
Ethical coaching boundaries and what happens when coaching reveals misalignment
Resources & Links:...2025-05-0627 min
All Things Product with Teresa and PetraBig Backlogs
Topics Covered:
The problem with traditional prioritization models like ICE and RICE
Why “avoid prioritization at all costs” is more than just a catchy phrase
Comparing and contrasting vs. spreadsheet-driven guesswork
Tactical ways to clean up your backlog:
Auto-closing old tickets
Archiving items no one understands
Using themes, initiatives, and user group tagging
The "Inbox Zero" approach to product management
How to use strategic filters (outcomes + customer needs) instead of prioritizing everything
The importance of early wins when inheriting a new product or team
Time-boxed onboarding for product folks who are new to a team
Real-world stories & examples:
Petr...2025-04-2919 min
All Things Product with Teresa and PetraIterating on Product Strategy
Topics Covered
What is product strategy anyway?
The myth of the “explicit strategy” in most companies
What discovery tells us about implicit strategy
How product teams influence (and challenge) strategy
Why writing any strategy down is better than none
Shifting from top-down to emergent strategy
The role of product leaders: Think customer interviews, but with your teams
Balancing long-term macro trends with day-to-day user discovery
Strategy ≠ roadmap: Keeping your plan for winning alive and adaptive
Case studies: Intercom, Spotify, and strategy-in-action
Product teams as strategic sensors: Patterns, signals, and customer segments
Building strategy into quarterly and annual planning cadenc...2025-04-2221 min
All Things Product with Teresa and PetraCrafting a Conference Talk
Topics Covered:
Why more people should consider public speaking—and how to get started
How Petra approaches talk creation: mind maps, card decks, and structured rehearsal
Teresa’s top-down talk-building method focused on audience transformation
What makes a good “first talk” (hint: show your work!)
Why meetup organizers want to hear from new speakers—especially women and underrepresented voices
Tips for managing stage fright, finding your voice, and choosing your topic
How big-stage talks (like Product at Heart and Y Oslo) come together over months
The surprising power of impromptu lines—and how to leave room for them
Matching you...2025-04-1532 min
All Things Product with Teresa and PetraCapacity Planning
Key Takeaways:
Why capacity planning often fails outcome-driven teams
How teams can self-align without overcommitting
Reframing quarterly planning to support discovery work
A listener call-to-action: what’s actually working for you?
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in the episode:
Capacity planning
Product Discovery Basics: Everything You Need to Know
Yesterday's Weather methodology
The rocks, pebbles, and sand analogy
The problem-solution-implementation-discovery model from Petra’s Coaching Illustrations
Assumption Testing: Everything You Need to Know to Get Started
Shifting from Outputs to Outcomes: Why It Matt...2025-04-0815 min
All Things Product with Teresa and PetraSo Many Coaches
Topics Covered:
Why the product coaching landscape feels so crowded right now
The key coaching settings (individual vs. group vs. team coaching)
When each setting makes the most sense (and what to watch out for)
Types of product coaching:
General Product Coaching
Product Discovery Coaching
Product Career Coaching
Product Leadership Coaching
The difference between a product leadership coach and an - executive coach
How to approach coaching as part of your learning journey
Should you or your company pay for coaching?
How to get the most out of coaching (and avoid wasting your time or money)
Resources...2025-04-0124 min
All Things Product with Teresa and PetraProduct Discovery: B2B vs. B2C
Topics Covered:
Why discovery principles are consistent across B2B and B2C
Incentives and recruiting differences in B2B contexts
How to navigate buyer vs. end user dynamics
The role of procurement, compliance, and legal in enterprise deals
Why ecosystems matter more than labels like “B2B” or “B2C”
The value of cross-role discovery and how to approach it
Practical tips for accessing users in complex orgs
Making friends with sales and customer success to unlock discovery opportunities
Key Takeaway:
B2B and B2C discovery share more in common than we often assume. It’s les...2025-03-2512 min
All Things Product with Teresa and PetraTraining vs. Coaching
Key Takeaways:
Training ≠ Coaching. Training builds foundational knowledge and skills. Coaching helps you apply them in your unique context.
Skill building takes structured practice. Reading a book isn’t enough—people need reps, feedback, and guided experiences.
Coaching is most valuable when teams already have baseline skills and face org-specific blockers.
You don’t need to be a certified coach to be effective. Experience in the craft and knowing how to support others in real-world contexts is often more important.
Leaders need targeted learning, too. But leadership-specific product training is still hard to find.
Resources & Links:
Foll...2025-03-1818 min
All Things Product with Teresa and PetraProduct Discovery with Internal Customers
Topics Covered:
Internal product teams often fall into the trap of collecting requirements through meetings, leading to solutions that don’t fully address user needs.
The key challenge: Blurring the lines between stakeholders and end-users.
Story-based interviews are crucial for understanding real user behavior and uncovering hidden pain points.
Petra emphasizes the importance of stakeholder mapping: Identifying users, informed stakeholders, and sponsors.
Teresa explains why internal teams have a unique advantage—proximity and access to users—and how to leverage it for continuous discovery.
Process optimization is sensitive territory. Who owns the process? Who’s responsible for improving it?
Outc...2025-03-1113 min
All Things Product with Teresa and PetraFrameworks: When to Use Them, When to Break Them
Key Takeaways:
Frameworks are helpful, but they’re not the answer to everything.
Frameworks provide structure and guidance, especially for beginners.
The mistake is treating them as rigid recipes rather than flexible tools.
The real value lies in sparking conversations, not just filling out the canvas.
Adapt frameworks to fit your team’s context.
There’s no one-size-fits-all solution. Every team and organization is unique.
Learn the framework first, then adapt it to your needs.
Don’t be afraid to freestyle and connect the dots in a way that makes sense for your team.
Break...2025-03-0420 min
All Things Product with Teresa and PetraAI-Generated Opportunity Solution Trees
Topics Covered:
What are AI-generated Opportunity Solution Trees?
The rise of Synthetic Users and AI-driven research tools
Why AI can’t (and shouldn’t) replace human customer discovery
Real vs. synthetic data: How AI-generated insights can mislead your product decisions
The risks of using AI personas for usability testing
Best practices for balancing AI and human-led research
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in the episode:
Synthetic Users
Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes
Don’t Use Generative AI to...2025-02-2518 min
All Things Product with Teresa and PetraDeep Work
Key Takeaways:
Deep work is essential but often deprioritized. Many product leaders know they should spend time on strategic thinking but struggle to justify it.
Guilt is a major barrier. Many leaders feel bad about blocking off time for reflection, fearing it takes away from “real work.”
Deep thinking improves team alignment. Setting aside time for structured thought helps leaders assess their team’s needs, challenges, and motivations.
Strategy requires dedicated focus time. Updating or refining product strategy isn’t something you can do in 15-minute increments—it requires intentional, uninterrupted work.
Protecting your calendar is a leadership skill. Bui...2025-02-1832 min
All Things Product with Teresa and PetraMy Organization Doesn’t Work That Way
Key Takeaways:
Working within your company’s framework doesn’t mean you’re a bad product manager
Change happens incrementally—start with small wins to shift toward better practices
Be mindful of elitist narratives in product communities that may discourage rather than inspire
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in the episode:
Everybody Can Do Continuous Discovery—Even You - Teresa’s talk at Product at Heart
Product in Practice: All It Took Was One Product Trio To Inspire Change—The Hemnet Story
Product Tank
Continuou...2025-02-1121 min
All Things Product with Teresa and PetraPodcast PreviewTeresa & Petra announce their new podcast.
What You’ll Learn in This Episode:
Why we decided to launch All Things Product
Our approach: Unfiltered conversations vs. traditional interviews
Resources & Links:
Follow Teresa Torres: https://ProductTalk.org
Follow Petra Wille: https://Petra-Wille.com
Mentioned in this episode:
Lenny Rachitsky’s podcast: https://lennyspodcast.com
Join the Conversation:
Have thoughts on this episode? Leave a comment on our YouTube channel: https://www.youtube.com/@AllThingsProductPodcast2025-02-0303 min
Scandinavian Product Podcast#20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)Today’s episode is particularly special.A 2-hour masterclass on discovery that every designer, product manager, founder, and product leader should hearWith bestselling authors Teresa Torres (Product Discovery Habits) and Petra Wille (Strong Product People) - two of my biggest references.My god, this was fun...!Is it the first long-format episode on discovery with 2 industry legends? Possibly...Will there be advanced lessons, golden practical nuggets, and plenty of spicy takes?Oh yes...The only thing I can say is: you're in for a tr...2024-10-231h 56
Product Ops PodcastS3 E7: Arne Kittler (CPO)On the seventh episode of Season 3 "Listening to our Customers" - we’ll be listening to Arne Kittler. Arne is currently the Chief Product Officer at Facelift, an all-in-one software provider for social media marketing at scale. He previously held senior product leadership roles at Xing and is an active contributor to the wider product community through his work with MindtheProduct ProductTank in Hamburg. More recently he has founded Product at Heart, a conference for curious product people! Listen in for some unique insights into product challenges from a CPO who is passionate about sharing product knowledge!
...2023-08-3049 min
Produktmenschen#1.6 Frederike Räthke, Junior Product Managerin bei optimise-it„Mein Traum ist es, in ferner Zukunft Führungskraft zu werden.“
Frederike Räthke ist eine frischgebackene Produktmanagerin. Als Kind träumte sie noch davon, Lehrerin zu werden. Warum sie stattdessen Wirtschaftswissenschaften studierte und übers HR schließlich ins Produkt fand, darüber sprechen wir in dieser Folge. Wir sprechen auch darüber, wie viel Spaß es dem Dorfkind bis heute macht, mit dem Trekker durch die Heimat zu cruisen und lernen, was ihr ihre Heimat bedeutet. Frederike erzählt, wie sie nach dem frühen Tod ihrer Mutter schon in jungen Jahren lernte, viel Verantwortung zu übernehmen und wie ihr diese E...2021-11-021h 17