Shows
PharmaLinea PodcastAccessible science: Re-imagining clinical trials on nutraceuticalsFor a product to stand out in the flooded nutraceutical market, differentiation through clinical substantiation is key; however, many brands view this as a risk due to the high upfront costs and the lack of a guaranteed positive outcome. We discussed the future of clinical trials and how Radicle Science's technology-based platform aims to make them more accessible to everyone with Pelin Wood Thorogood, the company's Co-Founder and Executive Chairwoman.Highlights:00:00 Introduction03:43 Radicle Science background10:20 The need for alternate clinical trials design12:59 Studies on ingredients vs. finished products17:53 Radicle Science business...
2025-09-251h 04PharmaLinea PodcastVitafoods Europe 2025 insights by PharmaLineaWith the growth of the industry, Vitafoods Europe is naturally growing as well, which makes it more difficult for the visitors to see it all. To counter that, we collected insights on what were, in our opinion, the highlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand. Highlights:00:00 Introduction02:01 Topics overview02:30 Longevity & cellular health12:39 Beauty from within21:55 GLP-129:33 Hydration35:18 Women's health40:10 Sleep44:32 Magnesium47:55 Galenic forms 51:43 Geographical shifts55:08...
2025-06-0458 minPharmaLinea PodcastPharmaLinea's story, industry evolution, and sailing (halfway) around the world with Blaž GorjupWe discussed the story of PharmaLinea, the key factors for the company’s success, and how the nutraceutical industry has evolved in these past years with Blaž Gorjup, PharmaLinea’s chairman and founder. Blaž also shared with us the story of his sailing journey (halfway) around the world.00:00 Introduction01:11 How it all began06:09 Why this industry07:49 From ingredients to finished products10:47 The beginning of PharmaLinea12:35 Exhibiting at Vitafoods13:40 Defining the niche18:39 Target market analyses and selection20:52 Key factors for success29:1...
2025-02-2754 minPharmaLinea PodcastHow can brands utilize doctor-driven influencer marketing to stand out with Taeyoon KimWe discussed doctor-driven influencer marketing and how nutraceutical brands can utilize this kind of promotion to stand out in the market with Taeyoon Kim, Founder & CEO of TopHealth.
0:00 Introduction
1:50 Deciding on promoting through online channels
5:25 Promotional activities and channels
8:19 Working with influencers
12:15 Co-operating with doctor-influencers
15:17 Number of followers vs. trust
17:43 A typical campaign overview & expected results
22:18 Types of products to promote through these channels
23:58 The importance of first movers
25:14 Advice for brand owners
2025-01-1527 minPharmaLinea PodcastCurrent consumer trends and upcoming health priorities with Will CowlingWe discussed current consumer trends in the nutraceutical market and health priorities that will gain popularity in the future with Will Cowling, commercial manager at FMCG Gurus.
00:00 Introduction
01:25 Current health areas of concern
04:08 Top-of-mind supplement ingredients, claims, and product formats
05:46 Addressing several health areas at once
06:52 How cost of living is affecting consumers
08:42 Recent consumer surveys
09:09 Emotional wellness
09:55 Hydration & sports nutrition products
11:17 Digital health & personalized nutrition
15:08 How to use FMCG Gurus data for strategy and new product development
2024-10-2422 minPharmaLinea PodcastInteresting ingredients for market differentiation in nutraceuticals with David ForemanWe discussed interesting nutraceutical ingredients that can provide brands with much-needed market differentiation with David Foreman, Founder of The Herbal Pharmacist, who has almost 30 years of industry experience.
00:00 Introduction
01:26 Under-the-radar ingredients: Sorgum – applications, delivery formats, and taste
06:55 Recognized, added-value ingredients, new technologies
10:42 Advantages of branded technologies behind the ingredients in the consumer market
14:03 Educating the consumers
15:12 B2C marketing for branded ingredients
2024-10-2418 minPharmaLinea PodcastGlobal CHC market trends with Amit ShuklaWe discussed how the global CHC market will evolve in the future with Amit Shukla, VP & Head of Global Consumer Health Consulting Services at IQVIA Consumer Health.
00:00 Introduction
00:50 The current status of the global CHC market and future outlook
03:06 Major trends influencing the growth
05:36 Potential markets for expansion
07:47 Winning strategies from smaller markets
12:00 The role of innovation in the global CHC market growth
14:33 Food supplements’ role and development in the consumer health space
18:20 Strategies from leading players
19:37 Regulations
20:45 Clinical su...
2024-10-2427 min
PharmaLinea PodcastNutraceutical trends talk with Kenn IsraelWe discussed upcoming indications, delivery formats, and other trends in the nutraceutical industry with Kenn Israel of Innovation Nutrition Consulting LLC, a distinguished professional with over 25 years of expertise in the nutritional supplements, botanicals, and nutraceuticals industry.
Highlights:
00:00 Introduction01:30 Macro trends04:33 Lab-grown ingredients05:23 AI bioactives discovery09:15 Trending indications13:45 Trending ingredients15:55 Delivery format trends
About our guest
Kenn Israel is a veteran in the nutraceutical and dietary supplement industry, with over 25 years of experience. He founded Innovation Nutrition Consulting and co-founded BeyondBrands, focusing...
2024-10-1719 min
The Vitafoods Insights PodcastEFSA regulatory update from a formulator's perspectiveFor this Vitafoods Insights podcast episode, Maja Oresnik, Science & Research Director at PharmaLinea, joined us to discuss regulatory updates formulators should know about. Tune in to hear more about: Regulatory updates from European Food Safety Authority (EFSA) from a formulator's perspective How these regulatory changes affect the nutraceutical industry players and the key barriers the industry should be aware ofthe lack of clarity in this system makes formulating difficultWhat supplements formulators can do to stay on top of these changes Guest: Maja Oresnik, who's Science & Research Director at PharmaLineaIf you like the...
2022-07-0608 min
The Vitafoods Insights PodcastDay 2: Industry reflections & predictionsWelcome to the December Reflections & Predictions series, where we’ve gathered voices from our Vitafoods community to discuss the takeaways from 2021 and what to expect in 2022. Tune in for daily updates to fuel your innovative thinking into the new year and beyond. 𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Anton Oražem, Chief Executive Officer and Board Member at PharmaLinea and Hermes ConsiliumKeep up with our 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series here: https://feeds.captivate.fm/the-vitafoods-insights/2021-2022-industry-predictions-reflections-/For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/To learn more about sponsorships opportunities, click here and make sure to check our media kit.
2021-12-0200 min
The Vitafoods Insights PodcastAdapting New Product Launch and Marketing Strategy to the CrisisSpeaker: Blaž Gorjup, Chairman and Founder, PharmaLinea
Learn about successful cases of business strategies from the 2008 financial crisis
Receive specific suggestions for new product launches to fit the situation
Find out upcoming health areas of predicted growth within PharmaLinea’s portfolio
See how PharmaLinea’s most agile partners have been successful in adapting their marketing strategies and maintaining a vision for the future
2020-05-1326 min
The Vitafoods Insights PodcastIs now the right time to launch an immunity product?Consumer sales show spikes in supplements and products for immune health in light of the coronavirus outbreak. Similarly, some brands are looking to strike while the iron’s hot. Launching an immune health product that is safe, high quality and true to its label claims can still take longer than some might hope, and with the market in saturated state, is now the right time to be launching a product for immune health?
Blaz Gorjup, founder and chair of private label company, PharmaLinea, discusses the current state of the immune health category together with Charlotte Bastiaanse. We investigate long-term sustainable gr...
2020-04-0219 min
The Vitafoods Insights PodcastConnectivity across all stages of the supply chainMaterials and goods exchange hands a good few times between ingredient manufacturers, distributors, finished product manufacturers, distributors and brand owners. With traditional business models the focus is on the product and goods, and less so on the service.Through all the various exchanges, communication is often lacking leading to lost information and intelligence—some of which could be surrounding the physicochemical properties of the product, how it can be formulated, the possible cross-interactions, supporting studies, how a product can be positioned, best/worst marketing practices, how was it launched in other markets, and lessons already learny, and en...
2019-11-1512 min
The Vitafoods Insights PodcastBuilding a successful nutraceutical brandWith today’s educated consumers, successful brands need more than just marketing power to thrive in a competitive marketplace. New entrants to the market, especially those with their original roots in pharma, are reforming the industry and setting new standards for big and small players.With plenty of knowledge about what it takes to build an empire, Blaž Gorjup, chairman and founder at PharmaLinea, talks to Charlotte Bastiaanse, associate editor at Vitafoods Insights, about laying foundations that drive customer trust. Proven health claims to back efficacy, clinical trial investment, quality control and today’s educated consumer all in th...
2019-10-0412 min
The Vitafoods Insights PodcastGlobal iron deficiency and innovative solutionsIron deficiency remains the world’s most common mineral deficiency, and has been as particularly problematic among the Asian population. Currently available pharmaceutic and supplement solutions often have undesirable traits, like gastric discomfort and unpleasant taste.Developers are challenged with delivering an iron solution that is sufficient in nutritional content, efficacious and appealing in taste and delivery format to both adult and child consumers. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Maja Orešnik, science and research director at PharmaLinea, about the brand’s line of iron supplements which will be featured at Vitafoods Asia 2019. PharmaL...
2019-09-1107 min
The Vitafoods Insights PodcastWhere are the challenges of stability in main ingredients?Through the years and presence in many markets worldwide, we have seen time and time again, that nutraceuticals stability is more of a bonus, than a standard, says PharmaLinea chairman & founder, Blaž Gorjup.To classify a product as stable, it must proven that ingredients stated on the label are also present in those very quantities at the end of the shelf life, ready to deliver the promised benefit to the consumer. In reality, in independent consumer tests performed by organisations such as Consumerlab.com, up to 40% of tested products failed. The primary reason being products containing less o...
2019-05-0312 min