Shows
Knowhow Marketing LabWeb Security in 2025"Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips.
00:00 - Introduction & Overview01:00 - General threats: data leaks, hacks, need for audits10:00 - Password management tools, 2FA vs SMS, brute-force attack prevention15:00 - Authenticator apps (e.g., Google Authenticator), picking reliable tools20:00 - Web hosting providers, DNS management, and Cloudflare intro26:00 - WordPress-specific threats...2025-04-2328 min
Knowhow Marketing LabHow AI is Changing the Search & Social Media Landscape"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview01:00 - AI’s Role in Search + Social10:00 - Semantic SEO, Context & Resident Knowledge15:00 - Social Media Shifts: Friend Graph20:00 - TikTok Search, Platform Strategy & AI Indexing26:00 - AI for Competitive Research & Long-Term St...2025-04-0928 min
Knowhow Marketing LabThis month in the world of Marketing"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.
Chapters:
00:00 - Introduction & Overview of This Episode02:00 – Google March Algorithm Update & SEO Trends04:00 – The Decline of Lazy SEO Blogging07:00 – Redirect Controversy: Martin Splitt...2025-04-0331 min
Knowhow Marketing LabThis month in the world of Marketing"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.
Chapters:
00:00 - Introduction & Overview of This Episode
04:17 - WordPress’s Evolution & Potential Future
10:01 - Facebook’s Change in Live Video Policy
13:07 - Google Business Prof...2025-03-0527 min
Knowhow Marketing LabA Guide to Mastering Local SEO with Wordpress & Other Websites "Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview01:00 - Overview of Local SEO Discussion04:00 - Optimizing Websites for Local Search Rankings07:00 - Location Pages & Best Practices12:00 - Structuring Location Pages on Websites17:00 - WordPress Plugins for Local SEO20:00 - Google Business Profile & Local Listings26:00 - Advanced Local SEO...2025-02-1730 min
Knowhow Marketing LabThe Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers"Welcome back to our podcast! Today, Phelan and Rina will be discussing The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers. Learn about how to turn your website visitors into customers. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview01:00 - Conversion Tracking & Analytics06:33 - Ad Optimization Strategies10:14 - Website & Landing Page Optimization14:43 - Common Mistakes & Fixes19:16 - SEO & Ads Connection24:23 - Advanced Conversion Tracking
#SeymourDigitalMedia #MarketingKnowHow #googleads2024
Subscribe to KnowHow Marketing Lab for weekly insights into...2025-02-1130 min
Knowhow Marketing LabHow to Optimize Your Local Listing For More Traffic "Welcome back to our podcast! Today, Phelan and Rina will be discussing How to Optimize Your Local Listing For More Traffic. Learn about the how local listing can help you drive more traffic to your local store. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview01:00 - What Is a Business Listing?04:00 - Optimizing Your Google Business Profile08:00 - The Role of Bing Places12:00 - Importance of Photos and User-Generated Content16:00 - Managing Reviews for SEO Impact
20:00 - NAP Consistency (Name, A...2025-02-0330 min
Knowhow Marketing LabThis Month In The World of Marketing"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode01:47 - Google Ads Updates03:01 - TikTok Ban and Social Media Shifts09:27...2025-01-2829 min
Knowhow Marketing LabTop Trend In Ecommerce 2025Welcome back to our podcast! Today, Phelan and Rina will be discussing Top Trend In Ecommerce 2025. Learn about the current trends, challenges with switching systems, Social Commerce & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview02:16 - Augmented Reality (AR)
13:10 - AI-driven Personalization
19:26 - Social Commerce
21: 56 - Importance of Sustainability
25:17 - Voice and Visual Search#SeymourDigitalMedia #MarketingKnowHow #googleads2024Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data a...2025-01-2129 min
Knowhow Marketing LabThis month in the world of Marketing"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they rap up the year in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode02:00 - Wins and Lessons from the Year16:00 -Challenges and Lessons32:00 - Upcoming Plans for Next Ye...2024-12-1733 min
Knowhow Marketing LabThe Keys To Strategic Marketing PlanningWelcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, & Rina from Littlework Media as they dive into the keys to strategic marketing planning. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode04:11 -Integration of Marketing and Business Plans06:03 -Content vs. Distribution09:10 -Strategic Tools and Approaches12:09 -Tracking Metrics
19:00 - Accountability and Resource Allocation
24:00 - Communication an...2024-12-1033 min
Knowhow Marketing LabThis Month In The World Of MarketingWelcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.
Chapters:
00:00 - Introduction & Overview of This Episode
04:11 - Search, Social, and Websites Updates
07:03 - AI in Marketing
15:10 - Legislation and...2024-11-2926 min
Knowhow Marketing LabLeveraging AI in Marketing: From Content Creation to Campaign AnalysisWelcome back to our podcast! Today, Pip and Phelan will be discussing Leveraging AI in Marketing: From Content Creation to Campaign Analysis. Learn about AI for Content and Code Creation, AI Platforms Comparison, Chatbots and Website Integration, AI in Google Ads and Image Creation, Search Engine Evolution with AI, and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview
06:00 - AI for Content and Code Creation
10:00 - AI Platforms Comparison
12:00 - Chatbots and Website Integration
15:00 - AI in Goog...2024-11-2427 min
Knowhow Marketing LabProject Management SystemsWelcome back to our podcast! Today, Pip and Rina will be discussing Project management Systems for 2024. Learn about the current tools,challenges with switching systems, Using PM for cashflows, & SEO & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview
02:00 - Personal Experiences with Project Management Tools
05:00 - Current Tool Preferences: Trello, FreshBooks, and Slack
10:01 - Challenges with Switching Systems
15:03 - Project Management Systems for Cashflow Management
20:04 - SEO and AI Tools
27:00 - Community and Paid Group...2024-11-2228 min
Knowhow Marketing LabBrand Consistency Across Platforms: The Role of Graphic DesignWelcome back to our podcast! Today, Rina and Greg will be discussing Brand Consistency Across Platforms & The Role Of Graphic Design. Learn about the importance of brand consistency, creating effective visual branding, branding style guides and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview
05:00 - Importance of Brand Consistency
08:00 - Creating Effective Visual Branding
13:00 - Evolving Visual Elements
19:00 - Applications of Branding
22:00 - Branding Style Guides
27:00 - Digital Asset Management Sy...2024-11-2229 min
Knowhow Marketing LabAgency Interview - Interview w/ Entrepreneurs - Matt BWelcome back to our podcast! Today, Pip and Matt B will be discussing the latest updates and trends in Marketing Agency for 2024. Learn about how to grow your marketing agency using tools, setting up strategies and plans, leading, taking responsibilities, communicating, purchasing an agency . This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview
04:35 - Growing Your Agency
11:36 - Setting Up Strategies & Plans
15:14 - Leading A Marketing Agency
20:15 - Taking Responsibility & Ownership
23:17 - Communication
27:15 - Purchasing An Agency...2024-11-2138 min
Knowhow Marketing LabThis month in the world of MarketingWelcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.
Chapters:
00:00 - Introduction & Overview of This Episode
01:29 - Social Updates
07:38 - Search Updates (Google Ads)
16:30 - Website Update
21:20 - AI Update
#Di...2024-11-2128 min
Knowhow Marketing LabWordpress & Full Site EditingExploring WordPress Full Site Editing and the Future of Block Themes Join Phelan Lewis, and Greg McKinnon from Seymour Digital Media as they dive into the latest updates in WordPress, focusing on Full Site Editing (FSE) and the evolution of block themes.
This episode covers the shift from traditional themes to block-based ones, the benefits of using WordPress's native block builder, and the challenges faced by long-time users and developers. They discuss how new features like header and footer customization are transforming the user experience and share tips for both new and seasoned WordPress users.
...2024-10-2632 min
Knowhow Marketing LabInbox Zero And Email ManagementIn this episode of Geeks Week, hosts Phelan from Seymour Digital Media and Rena from Little Works in the Media discuss effective email management strategies focusing on achieving 'Inbox Zero.'
They highlight the importance of organizing emails through native tools in email platforms like Google Workspace, avoiding third-party apps due to potential privacy risks. They emphasize strategies such as unsubscribing from unnecessary newsletters, creating labels and filters, and scheduling dedicated blocks of time for email management.
Security protocols are also discussed, including the avoidance of third-party apps, using Chrome extensions cautiously, and e...2024-10-0929 min
Knowhow Marketing LabAre You Taking Courses - Selling Courses? What are you using and why? Learn What Expert Marketers KnowChoosing the Right Course Platform for Your Online Classes In this episode, Pip Seymour and Rina Liddle discuss the pros and cons of various course platforms like LearnDash, Kajabi, Thinkific, and Mighty Networks, and Skool.
They explore factors including self-hosted vs. hosted solutions, pricing, ease of use, community features, and marketing automation. They also cover technical considerations, user experience, and the importance of community in keeping participants engaged. Tune in for tips on picking the best platform to suit your business needs and to hear Pip and Rina's personal preferences.
00:00 Introduction to Course Platforms
2024-09-2328 min
Knowhow Marketing LabNavigating the WordPress Roadmap: Future Trends and Directions
0:00 - Introduction & Guest Introduction1:18 - History of WordPress & Greg's Involvement3:00 - The Latest WordPress 6.6 Update & Community Concerns5:20 - WordPress: Open Source vs. Automatic7:00 - The Evolution of the WordPress Block Editor10:00 - Traditional Themes vs. Block Themes13:10 - Impact of Block Themes on Site Speed & Builders like Elementor16:00 - Customization with the Block Editor: The Future of Theme Development19:00 - How Block Themes Affect Web Design for Businesses21:30 - Advanced Features in the Block Editor with Cadence24:00 - Community Feedback on WordPress Changes27:00 - Future of C...2024-09-0530 min
Knowhow Marketing LabSEO on other search engines: Going beyond Google.What if the search world was bigger than just Google? In this eye-opening episode, Pip and Phelan from Seymour Digital Media take you on a journey through the evolving landscape of search engines.
They demystify the differences between browsers and search engines and explore the unique capabilities of platforms like Google, Bing, DuckDuckGo, Baidu, and Yandex. But that’s not all – discover how social media giants like TikTok and YouTube are redefining search behavior and reshaping how we find information today.
Tune in for a deep dive into SEO strategies tailored for these diverse platforms, and...2024-08-2929 min
Knowhow Marketing LabThis Month In The World Of Marketing[00:00:00] Introduction[00:00:40] Google’s Monopoly and the Impact on SEO[00:01:52] The Google vs. Bing Search Engine Debate[00:03:12] Apple and Amazon's Market Practices[00:05:13] Google's Relationship with Mozilla Firefox[00:08:00] SEO Core Updates & Their Impact on Websites[00:11:03] SEO Best Practices and Content Quality[00:12:47] Perplexity vs. ChatGPT for Search[00:13:34] Website Updates and WordPress Developments[00:16:47] Unified UI in WordPress and Block Themes[00:17:42] Free Blogging Platforms: WordPress, Wix, and Squarespace[00:17:02] Social Media Algorithm Updates
[00:00:00]: This month in the world of marketing search social websites and AI. Hi, I'm Pip Seymour, digital media, and this is. Yes...2024-08-2230 min
Knowhow Marketing LabWhat Is Accessible and Inclusive DesignWhat Is Accessible and Inclusive Design
[00:00:00] Introduction and Welcome[00:00:32] Importance of Accessibility in Web Design[00:02:00] SEO and Accessibility[00:03:00] Design Principles: Color Contrast[00:06:00] Text Over Images and Responsive Design[00:10:00] Pattern and Visual Fatigue[00:13:30] Font Sizes and the Golden Ratio[00:16:00] Managing Content Layout[00:17:30] Technical Aspects: ARIA Labels and Keyboard Navigation[00:18:53] Tabbing and Screen Readers[00:21:00] Alt Text and Heading Structure[00:25:49] Accessibility Plugins
[00:00:00] We live. I think we're live. Welcome to this. Yeah. Welcome to this week's Geekspeak where we're going to talk about accessibility and w...2024-08-0827 min
Knowhow Marketing LabIs Your Digital Marketing Strategy Outdated?Is Your Digital Marketing Strategy Outdated?
00:00 Welcome & Introduction02:15 Recognizing Outdated Strategies07:30 Content Marketing: Quality vs. Quantity11:45 Algorithm Changes & Their Impact18:20 Analytics & Measuring Success24:10 Embracing New Technologies & Trends[00:00:00] Hi everybody. We are here today. Geek Speak with the two pros in marketing, we left the boys at home today. But today we are talking about signs your digital marketing strategy is outdated and boy, do we have stuff to talk about. And if you are joining us today you'll know my cohort here.
[00:00:25] This is. Rina Little from Littleworks...2024-08-0129 min
Knowhow Marketing LabThis Month In The World Of MarketingThis Month In The World Of Marketing
00:00:00 - Introduction 00:00:24 - Marketing News Overview 00:01:01 - SEO and AI Updates 00:03:09 - Google's Third-Party Cookies Update00:05:13 - Google Merchant Center Redesign 00:07:06 - Google Business Profiles: Changes in Messaging and Call Reporting 00:10:14 - Potential Paid Features in Google Business Profiles 00:11:17 - Google Ads Revenue Update 00:13:23 - Google Short Links Deadline and AI Sponsorship 00:14:46 - TikTok’s New Hour-Long Video Feature 00:17:07 - Instagram’s Multiple Audio Tracks in Reels 00:19:36 - Evolution of Video Creation and Editing on Phones 00:21:49 - WordPress Security Upda...2024-07-2530 min
Knowhow Marketing LabWhen Hiring A Google Ad's Person, What Should You Ask?When Hiring A Google Ad's Person, What Should You Ask?
00:00 Introduction02:11 Key Questions to Ask a Google Ads Specialist 05:34 Importance of Experience and Case Studies 09:00 Setting Up and Managing Campaigns 12:47 Understanding Tag Manager and Analytics 18:23 Avoiding Common Pitfalls
[00:00:00] We are here today. We are talking about hiring. We're talking about Google ads. Cause it's a great topic.
[00:00:05] And Rina and I got into this topic. Discussion about, what kind of questions should you ask a Google ads person and yeah, so take it over for a second. I'm go...2024-07-1631 min
Knowhow Marketing LabMobile Matters: Your Customer is On their phoneMobile Matters: Your Customer is On their phone
00:00 Introduction To The Podcast02:11 Making A Blog Post Mobile Friendly05:34 How To Convert Traffic & Why Mobile Matters09:00 Mobile Specific Errors12:47 Mobile Optimization18:23 Types of Page Speed Test
Pip: [00:00:00] Now, who wants to have a conversation about mobile marketing? Hi, Tim! Hi! It's Phelan and I today, so Pip, Seymour Digital Media, Phelan, what, Fuzz Marketing, Phelan, Seymour Digital Media? What's going on there? Yeah?
Phelan: It's still the same, yeah. Seymour Digital Media. Yeah.
Pip: Look and...2024-07-1221 min
Knowhow Marketing LabGoogle Ads What You Need To KnowGoogle Ads What You Need To Know
00:00 Introduction to the Podcast 01:23 Understanding Artificial Intelligence (AI) 03:45 Ethical Considerations in AI Development 06:12 Applications of AI in Healthcare 09:30 AI in Business and Automation 12:15 The Future of AI: Opportunities and Challenges 15:40 How AI is Transforming Education 18:05 Conclusion and Closing Thoughts[00:00:00] Hello, I'm back in an original seat and we are here for the day. Okay. For the moment, we're talking Google ads, 2024 today. So if you're joining us, pipe in, if you use Google ads with a yes, and if y...2024-07-0430 min
Knowhow Marketing LabThis Month In The World Of MarketingThis Month In The World Of Marketing
[00:00:00] Hello everyone! Today we are talking search social websites and AI. This is the time we come together to talk everything digital marketing, bring you up to speed with what we know in our specific professions.
[00:00:13] So I'm Pip, Seymour Digital Media, and this is with also with Seymour Digital Media. And can someone share this into the group? Because I, on this computer, I'm not able to do that. And I'm Rina from LittleWorks Indie [00:00:30] Media. And I'm Greg McKinnon with Original72 Creative. And today it's really...2024-06-2729 min
Knowhow Marketing LabSecurity Matters: Safeguarding Your WebsiteSecurity Matters: Safeguarding Your Website
[00:00:00] Introduction to Website Security
[00:01:03] The importance of updates for WordPress, themes, and plugins
[00:02:29] Advanced security options: URL changes and security plugins
[00:06:14] Implementing two-factor authentication and strong passwords
[00:09:57] Updating PHP and the importance of SSL certificates
[00:18:38] Security considerations for e-commerce
[00:24:27] Regular backups and managing them effectively
[00:00:00] Speaker: Time for Geek Speak. And this today we are talking about website security obviously we're going to be talking a lot about WordPress because it's generally one that wh...2024-06-1227 min
Knowhow Marketing LabInterest Ads On Facebook vs Exposure Ads (PMax) on Google
00:00 - Introduction: Meet Pip & Rina00:07 - Exploring Interest-Based Targeting01:04 - Google vs. Facebook: Targeting Techniques02:25 - Strategies and Real-World Applications03:07 - Performance Impact and Comparison04:00 - Audience Questions and Optimization Tips05:00 - Conclusion and Key Takeaways
[00:00:00] Speaker: We are here today with a Geek Speak like usual, so I'm Pip, Seymour Digital Media.
[00:00:04] Speaker 2: I'm Rina, Littleworks Indie Media.
[00:00:07] Speaker: And today we are talking about what targeting based on interests look like, looks like on Facebook versus what it looks like on Google.
2024-06-0626 min
Knowhow Marketing LabAgency SalesAgency Sales - Geekspeak With Darby
[00:00:00] Introduction and guest welcome
[00:03:00] Exploration of current sales challenges and the importance of the discovery process
[00:10:00] Strategies for engaging potential clients and the role of content in sales
[00:16:00] Insights on maintaining client relationships and the impact of strategy over closing
[00:20:00] Darby's top book recommendations for sales mastery
[00:23:00] Wrap-up and teaser for next week's topic on advertising strategies
[00:00:00] Speaker: Hello, everybody. We are here today with Darby, who is like one of my heroes. Darby and I met a...2024-05-3027 min
Knowhow Marketing LabThis Month In The World Of Marketing
[00:00:00] Introduction
[00:00:30] Evolution of Streaming Services and Advertising
[00:01:00] Impact of AI and Market Trends on Advertising
[00:04:00] Advertising Tactics and Platform Updates
[00:08:00] Security Concerns in Digital Marketing
[00:10:00] Conclusion and Preview of Next Episode
[00:25:30] Sign-off
[00:00:00] Hello, we're here to do geek speak. This month in the world of marketing, search, social and websites. I included AI cause that's always a topic of conversation. Let's do the round Robin. I'm Pip my name is Phelan. I work with Pip at Seymour Digital Media. I'm Seymour from Little W...2024-05-2425 min
Knowhow Marketing LabWhy Use Tag Manager For Your Marketing
00:00 - Introduction to Google Tag Manager 01:06 - Ease of use for non-developers 03:00 - Creative marketing uses of Google Tag Manager 06:00 - Integrating Tag Manager with e-commerce 10:00 - Managing complex setups in Google Tag Manager 20:30 - Upcoming workshops and learning opportunities
[00:00:00] Today we're talking about Tag Manager and I'm here and this guy's here, Phelan. Phelan, and we're with Seymour Digital Media. And this is mostly your topic, Phelan, because this is your specialty.
[00:00:11] Yeah. Yeah, talking about Tag Manager and why you should be using it. So one o...2024-05-1623 min
Knowhow Marketing LabThe Key Elements Every Website Homepage Needs
00:00 - Introduction to homepage elements01:00 - Importance of branding on your homepage05:00 - Navigation design and user experience10:00 - Designing an effective hero section15:00 - Implementing engaging visual content20:00 - The importance of social proof and testimonials
[00:00:00] This topic we're going to be talking about is key elements. Every website homepage needs. And of course, everybody probably knows I'm Greg McKinnon with original 72 creative, and we're a full service website, graphic design and digital marketing firm. And our guest today is guest co host. I think I did that.
2024-05-0929 min
Knowhow Marketing LabInstagram and Facebook Strategies in 202400:00 - Introduction to Instagram and Facebook Strategies for 202400:34 - Exploring Instagram Hashtag Strategies02:45 - The Power of Ads on Facebook and Instagram08:36 - AI and Messenger Strategies for Engagement13:38 - Authentic Content vs. AI in Social Media Marketing25:10 - E-commerce and Social Media Integration
[00:00:00] Rina: I'm Pip Seymour, digital media. This is Rina from Littleworks Indymedia. And what are we talking about today, Rina? We are talking about Instagram and Facebook strategies in 2024. What's working and what's not working. I just added that second piece in because we're already in May. Okay...2024-05-0229 min
Knowhow Marketing LabThis Month In The World Of Marketing
00:00 - Introduction & Overview of This Episode00:25 - Major SEO Updates and Algorithm Changes03:31 - AI Integration in Marketing and Its Challenges09:38 - Social Media Trends: AI Rules and TikTok Developments17:38 - Key Tech and Platform Updates: Google, WordPress, and More26:22 - Conclusion and Preview of Next Week’s Topic[00:00:00] Hello there. It's that time once again, it is Thursday. It's time for GeekSpeak. It's the end of the month. That means we are doing this world in the month of the world of marketing. My name is Phelan with Seymour dig...2024-04-2526 min
Knowhow Marketing LabEthical Use of AI for Content Marketing
00:00 - Introduction to the Episode05:00 - AI's Role in Enhancing Productivity10:00 - Practical Uses and Limitations of AI15:00 - Ethical Implications of AI Usage20:00 - AI's Impact on the Marketing Industry25:00 - Concluding Thoughts and Advice[00:00:00] Hello there. It's that time, the week again we are doing Geeks week. Today we have a special guest. Of course, my name is Phelan with Seymour digital media, where we focus on search engine marketing. And my guest today is Ashley. Writer gal. Awesome. Yeah. And today we are talking about how you c...2024-04-1826 min
Knowhow Marketing LabURL Redirects: Everything You Need To Know
0:00:00 - Introduction to URL Redirects 0:00:36 - Discussing 302 Temporary Redirects 0:01:21 - Use Cases for 302 Redirects in E-commerce 0:03:02 - Marketing Campaigns and Redirects 0:05:00 - Shopify and Redirect Limitations 0:09:33 - 301 Permanent Redirects Explained 0:11:00 - Meta Refresh and JavaScript Redirects 0:15:00 - Advanced Uses of JavaScript Redirects in Marketing 0:20:30 - Maintenance and Management of Redirects 0:25:00 - Closing Remarks and Future Topics[00:00:00] Hello, it's the time of the week again, it's time for Geek Speak. And today we are talking about redirects kind of what are they, why you should use them, a...2024-04-1128 min
Knowhow Marketing LabThis Month In The World Of Marketing[00:00:00] Intro & Host Introduction
[00:01:00] AI and Its Impact on SEO and Marketing
[00:15:00] Tech Giants' Legal Battles: OpenAI vs. Musk, Apple's Antitrust Lawsuit
[00:27:30] The Future of Social Media: TikTok's US Challenges
[00:35:00] Advancements in Web Design Tools: Canva and WordPress Updates
[00:45:00] Closing Thoughts & Announcements
[00:00:00] Hello there. So it is Thursday and it is the end of the month, which means it is time again for geeks week. And today we are doing the world, this world and the, this month of the world of marketing. Totally tripped over my words...2024-03-2828 min
Knowhow Marketing LabNetworking For Freelancers - How To Do It Well0:00 - Introduction and Special Setup0:34 - The Evolution of Networking in 20243:41 - Strategic Use of Landing Pages for Networking10:27 - The Dos and Don'ts of Digital Business Cards14:22 - Integrating Networking Efforts with CRM Systems24:35 - Emphasizing Curiosity and Genuine Interactions[00:00:00] So today we're not on a traditional setup because it is Pip's birthday. So we're out of town. Yeah, we're very excited about that. And but we still wanted to do the live today because we never want to miss it if we can help it.
[00:00:11] And especially today...2024-03-2228 min
Knowhow Marketing LabWhat Does This Error Really Mean?[00:00:00] Introduction to the podcast and today’s topic: Error Messages.
[00:00:23] Host introductions: Phelan Lewis and Greg McKinnon.
[00:01:00] Explaining HTTP status codes and their categories.
[00:03:00] Common errors: 400s (client errors) and 500s (server errors).
[00:04:30] Tips on handling 403 and 404 errors.
[00:07:00] Discussing unique and lesser-known status codes like 418 "I am a teapot".
[00:10:30] Strategies for troubleshooting WordPress issues.
[00:15:00] The importance of keeping track of changes you make to your site.
[00:17:00] Exploring console logs for error messages and troubleshooting.
[00:20:30] Wrap-up and tease for next week’s epis...2024-03-1529 min
Knowhow Marketing LabUsing GA4 for Data Driven Decisions
[00:01:00] The Power of Google Analytics 4 for Businesses
[00:03:00] Traffic Acquisition Analysis in GA4
[00:06:00] Understanding Conversions and Conversion Paths
[00:11:00] Audience Building Strategies in GA4
[00:13:00] Exploring Conversion Paths: A Deep Dive
[00:19:00] The Importance of Landing Page and Pages & Screens Reports
[00:28:00] Announcements: Upcoming Free GA4 Class and More!
[00:00:00] Hi there! We are here today to talk about Google Analytics 4. If you don't know us, I'm Pip from Seymour Digital Media, and this is Phelan, also from Seymour Digital Media. Our powers combined, we help businesses make data driven decisions to get more leads and sales. So that's kind of our gig.
[00:00:23...2024-03-0831 min
Knowhow Marketing LabEmail Marketing: Which Platform Should You Use?Podcast - Email Marketing Platforms
[00:00:00] Introduction & The Importance of Email Marketing
[00:02:10] Key Criteria for Selecting an Email Platform
[00:08:25] Deep Dive into Automation & Segmentation Features
[00:16:06] Challenges of Migration & Integration with Other Tools
[00:22:24] Compliance, Privacy, and Ethical Marketing Practices
[00:28:30] Wrap-Up: Final Thoughts and Additional Resources
[00:00:00] And we are live. It's that time again, and it's time for Geeks Week. This week we are talking about email marketing platforms, the long awaited sequel to email marketing. I think it was 101, I forget the exact title, but we talked about, the, what to do with email marketing, and now we're going...2024-03-0128 min
Knowhow Marketing LabThis Month In The World Of Marketing
0:00:00 - Introduction: Meet the Geekspeak Team0:00:22 - Current Trends in Social and Website Sectors0:01:47 - The Closing of CDAP Grants for Canadians0:06:22 - Grow Your Business Online Grant Overview0:07:00 - Discussing PHP Issues and Website Security0:10:30 - Updating PHP Versions and Plugin Advice0:13:30 - The Shift in Hotel Bidding Strategies and Google Ads0:14:00 - Dealing with Fake Accounts in Local Service Ads0:15:39 - Recent Algorithm Updates and Their Impact0:16:00 - TikTok's New Video Format Preferences0:19:51 - Snapchat's New Partnership and Digital Measurement Tools0:22:12 - Introduction to B...2024-02-2328 min
Knowhow Marketing LabVideo SEO and Youtube Optimization00:00 - Introduction to Video SEO and Optimization
01:00 - Success Stories in YouTube Optimization
02:00 - Exploring Video Platforms: YouTube, Instagram, TikTok
03:00 - The Challenge of YouTube Organization
04:00 - Using YouTube for Podcasting
05:00 - Content Strategy and Audience Engagement
06:00 - Keyword Research and Optimization
09:00 - The Power of Detailed Research
18:00 - Tags vs Hashtags
20:00 - The Importance of Chapters and SRT Files
22:00 - Analyzing Data and Adjusting Strategies
23:00 - Setting Goals and Understanding KPIs
25:00 - Enhancing Channel...2024-02-1628 min
Knowhow Marketing LabA Better Understanding of WordPress, Themes, and Plugins0:00 - Introduction: Introduction to the episode's focus on WordPress, including themes, plugins, and how they interact with WordPress core.
1:00 - Understanding WordPress as a CMS: Explanation of WordPress as a content management system and its basic functionalities.
3:00 - WordPress.org vs. WordPress.com: Discussing the differences between WordPress.org and WordPress.com, including their uses and limitations.
5:00 - Themes in WordPress: Deep dive into WordPress themes, including selecting the right theme, the importance of regular updates, and free vs. paid themes.
10:00 - Customizing WordPress Themes: The concept of building custom themes...2024-02-1029 min
Knowhow Marketing LabLocal SEO in 2024 what's working:00 - Introduction and Banter: Pip and Phelan kick off the episode with a light-hearted start and introduce the day's topic: Local SEO in 2024.
0:13 - Diving Into Local SEO: The hosts discuss the significance of Local SEO for local businesses and the impact of AI on content marketing strategies.
1:07 - Understanding Local SEO: Exploring what Local SEO entails and its evolution over the years, including Google's role in its development.
1:57 - Google My Business and Its Evolution: Discussion on Google My Business (now Google Business Profile) and its importance for local businesses.
2:38...2024-02-0130 minKnowhow Marketing LabThis Month In the World of Marketing - Search, Social, & Websites -Jan 25th 2024GeekSpeak - This month in the work of marketing - 2024-01-25 at 11.03.13 Season 8 Episode 4
Chapters:
[00:00:00] - Introduction and Overview
[00:00:02] - Discussion on Current Projects and Marketing Topics
[00:00:40] - Insights on Live Broadcasting and Visual Graphics
[00:01:00] - Introduction of Hosts and Their Roles
[00:01:35] - Deep Dive into Search, Social, and Website Updates
[00:01:57] - Important Alert: Password Changes Due to Security Breach
[00:03:27] - The Future of Digital Security
[00:04:12] - Exploring the Content of the 'Game Card'
[00:05:03] - Monthly Variations in Digital Marketing and Resource Exploration
[00:06:22] - Critical Vulnerabilities in WordPress Plugins
[00:10:23] - The Role of Advanced Custom F...2024-01-2734 minKnowhow Marketing LabMarketing Predictions for 2023 & Hanging OutIn this episode, Phelan, Rina and Greg will be talking about the things that stood out for us in 2022 and perhaps make some guesses as to what might be happening in 2023.
0:01 - Intro...
5:57 - Website
9:20 - Twitter
21:48 - G P T systems and the AI content creation
34:14 - Google local seo
KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com2023-01-1343 minKnowhow Marketing Lab14 Incredible Marketing Predictions 2023 Products You’ll Wish You Discovered SoonerIn this episode Pip and Rina will be talking about 14 incredible marketing predictions 2023 products you’ll wish you discovered sooner. Lots of changes happens and just like brick and mortal things have now change into online presence. Stay tune and lets dive into these incredible marketing predictions.
0:01 - Intro....
2:15 - Influencer marketing evolving into a common marketplace tactic.
9:13 - AI
18:10 - LinkedIn
24:15 - Live and short video content
KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowh...2023-01-0631 minKnowhow Marketing LabDisplay Advertising - What is it and how do we use itToday Phelan and Rina will be talking about display advertising, what it is, and how do we use it to our advantage. The definition of display advertising and their importance.
0:01 - Intro...
1:37 - What are Display Advertising
9:14 - The messaging on the campaign
10:00 - What does the image need to do?
15:30 - Brand differentiation and positioning.
18:28 - Branding
26:11 - CTR and Impressions
26:43 - Landing Pages Optimization
KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow...2022-12-3030 minKnowhow Marketing LabGoogle Business Profile - The Good, The Bad & The UglyIn this episode Pip and Greg are diving more into Google Business Profile. The good, the bad, and the ugly side of Google Business Profile GBP. There is a lot of changes going on in GBP, which is why it is important to keep up to those changes.
0:01 - Intro...
3:51 - Changes in Google Business Profile
7:09 - The Q&A session in GBP
10:51 - Is Google getting too much in our business?
15:15 - The Google Register Business Profile for agencies
17:45 - The Good, The Bad and The Ugl...2022-12-2332 minKnowhow Marketing LabNovember Month In The World Of MarketingThis month in the world of marketing, Pip, Phelan, Rina and Greg will be talking about updates from Twitter. Want to know what Elon Mask got on, stay tune.
0:01 - Intro....
1:25 - Updates on Twitter
6:05 - Hive
9:37 - Why Elon Mask Bought Tesla
13:00 - Advertising on Twitter
17:30 - Updates in Search console
18:44 - Website Update
KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: ht...2022-12-1628 minKnowhow Marketing LabDesign For AdvertisementRina and Greg will be diving into designs for advertisement. People post things on Instagram or Facebook thinking they're gonna get something out of it but does their graphics and designs look professional?
0:01 - Intro
2:36 - Difference between Posting & Advertising
5:41 - The Golden Rectangle
8:54 - More Details: Call To Action
14:31 - Different Placement
17:14 - Graphics & Sizes
19:41 - Colors
26:00 - Alignment & Spacing
KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketi...2022-12-0930 minKnowhow Marketing LabLooker Studio: What's changed and why reporting still mattersIn today's episode, Pip and Phelan will be looking at Looker Studio, what's new and why reporting still matters. If you are interested in reporting and you wanna try, Google's free tool called Looker Studio, this one's for you.
0:01 - Intro....
1:36 - What is Looker Studio
5:04 - Tracking Data Using Looker Studio
11:35 - Google Doc Reports
15:32 - Looker Studio Automation
17:41 - Shopify vs Looker Studio
20:16 - Blending The Data
KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more abou...2022-12-0224 minKnowhow Marketing LabWebsite Health & Performance For Better SEOIn today's episode Pip and Greg will taking us through website health & performance for better SEO. What is a website health score and what are we seeing when we log into our website? Why is my health score related to the inactive themes?
0:01 - Intro...
1:26 - Why is my health score related to the inactive themes?
5:46 - How themes affects the health of your website.
7:58 - PHP Update
12:05 - Google Search Console Health Test
15:32 - Fixing 404 Pages
20:52 - Plugins
KEEP IN TOUCH...2022-11-2530 minKnowhow Marketing LabOctober Marketing RoundupIn this month of marketing roundup, Pip, Phelan, Rina and Greg will be diving into Search, Social and Website updates. The New WordPress 6.1, Facebook Group Stories, Google Updates, Site maps, Google Search Results and Data Studio.
0:01 - Intro..
1:39 - WordPress Update 6.1
9:07 - Facebook Group Stories
16:03 - Google Updates
17:22 - Submitting A Site Map
23:23 - Google Search result and GBP
23:51 - Data Studio
KEEP IN TOUCH WITH US!
🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks👍 Learn more about KnowHow Mark...2022-11-2229 minKnowhow Marketing LabGoogle Ads Settings That Save You MoneyRina and Phelan will dive into google ads settings that will save you money and some changes in google ads settings.
0:01 - Intro....
1:45 - Previous Podcast Google Ads Editor.
2:27 - Smart Campaigns
4:09 - Account Setup
10:13 - Google Ads Schedules
15:35 - Auto Apply Ads Suggestions
22:34 - Locations
KEEP IN TOUCH WITH US!
🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com👉 Find Rena at: https://liddleworks.com👉 Find Greg at: https://www.original72022-11-1827 minKnowhow Marketing LabGoogle ShoppingPhelan and Greg will dive into Google Shopping. What is Google Shopping? Why you should be using it, even if you're not doing ads, and also how is it gonna all integrate for the future of e-commerce?
0:01 - Intro...
1:18 - What Is Google Shopping.
5:29 - Positive Targeting.
9:17 - How Google Analytics And Google Shopping works.
11:23 - YouTube And Google Shopping
15:26 - Classic And Shopping Ad
18:12 - Performance Max Campaign And Smart Shopping Campaign
23:20 - Advertising
KEEP IN TOUCH WITH US!2022-11-1533 minKnowhow Marketing LabThe Importance of a Marketing StrategyRina and Greg take a look at the importance of marketing strategy. When you think about how to organize your marketing, there are two types of things that you should look at, a strategy and tactics.
0:01 - Intro...
1:28 - How To Organize Your Marketing.
9:49 - The Use Of Mission And Vision Statements
10:39 - Business Plan And Marketing Plan
12:27 - Branding Or Style
19:28 - Competitive Research
20:31 - Target Market
26:18 - Budget
KEEP IN TOUCH WITH US!
🫶 Facebook Group https://www.f...2022-11-1129 minKnowhow Marketing LabSeptember Marketing RoundupPip, Phelan, Rena and Greg discuss the new moderation update in Facebook and how it affects your social media platforms. Also, the latest news on Website upgrade, PHP fourth upgrade to PHP 8, WordPress 6.1 Beta and Search Console Algorithm update. Plus, learn what's new at Facebook and Websites.
0:01 - Intro...
2:08 - Moderation.
14:17 - PHP Upgrade.
18:27 - WordPress 6.1 Beta.
21:49 - Search Console Algorithm Update.
25:30 - Apple Ads
KEEP IN TOUCH WITH US!
🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks👍 Learn more about KnowH...2022-11-0828 minKnowhow Marketing LabStrategies for Optimizing a Google Ads CampaignPip and Phelan are going to talk about how to optimize Google ads. After you create a campaign, you have to optimize it. Many people think that you can just create Google ads account in a campaign...
0:00 - Intro....
2:27- What does it mean to optimize Google ads.
4:47 - How we do Optimize.
7:40 - What is Google Optimize?
11:40 - Using Quality Score.
17:00 - Keyword Strategies for Optimizing.
18:49 - How Display Campaigns Help In Optimization.
23:04 - Cost Per Acquisition and Lifetime Value.
24:42 - Addi...2022-11-0428 minKnowhow Marketing LabAre Google Algorithm Updates BadPip and Phelan take a look at Google Algorithm updates and their effect. Google releases a core update about once a quarter, and other updates as they see fit. Sometimes they tell us and sometimes they don’t. Learn how to come out on top when these updates happen, or at least how to not become collateral damage.
1:25 - Why Google releases updates
2:04 - Blackhat SEO
3:27 - Are algorithm updates bad?
4:57 - Who Google is going after now
6:28 - AI writing and other tech changes
7:23 - How to...2022-11-0109 minKnowhow Marketing LabCross Channel Blog Distribution: The Missing StepDo you blog? How are you doing your cross-channel distribution? Pip and Rena share their tactics to build a successful and cohesive cross-channel distribution process.
2:14 - Starting with a social media perspective2:58 - SEO on your blog5:00 - The two things you need to focus on for social posts7:40 - Content distribution strategy8:38 - Blogging tips10:39 - Turning your blog post into a newsletter11:58 - Engagement12:24 - Social content from your blog post14:27 - Analyzing with Google Analytics15:16 - Sharing your blog post17:52 - Organic vs. paid s...2022-10-2831 minKnowhow Marketing LabDoes your website platform affect your SEOPip and Phelan dive into whether or not your website platform affects your SEO. Which platform does the best job with image optimization? Which has the shortest URLs? Find out in this episode!
1:14 - Platform options2:21 - What to keep in mind regarding SEO4:09 - Image optimization5:14 - Mobile first5:56 - Site speed7:22 - Platforms for beginners vs. established sites9:23 - What to look for in a platform12:01 - Wordpress Themes14:14 - Wrap up
Join the Facebook group: https://facebook.com/groups/cyberpunkgeeksLearn more about K...2022-10-1814 minKnowhow Marketing LabSetting Up Conversion Tracking and Google Keyword PlannerAre you running Google Ads? How are you finding your keywords? Are you using the keyword planner? How are you measuring your success? Conversion tracking is super important to know your ad dollar is being well used. Join Phelan and Greg as they go over all the details.
2:03 - Keyword Planner and picking your keywords2:52 - Choosing your audience4:33 - Search terms8:55 - Forecasting11:19 - Competition 12:55 - Search Volume16:06 - Conversion tracking17:50 - Tag Manager22:50 - Conversion rates24:00 - Tag Manager and Facebook Ads26:31 - Implementing Google A...2022-10-1430 minKnowhow Marketing LabWhat Businesses Can Thrive Doing Google AdsPhelan and Greg talk about Google Ads and which type of businesses they work best for. They answer the question, "Which part of the funnel should you advertise to on Google?" Plus, learn the difference between advertising for services and products. Plus, learn how to improve conversions, which type of leads work best, and why you should try advertising on YouTube.
1:17 - Why Google Ads matter2:10 - Hard to find products2:40 - Using ads at the top of a funnel5:48 - Smart campaigns6:51 - Conversions8:28 - Selling via Live Stream10:18...2022-10-0729 minKnowhow Marketing LabGoogle Ads vs SEO: Which Should You Learn First?You might think there is only one answer to this question, but it depends on many factors. Are you a marketer or a business owner? Do you have money to invest? Or time to invest? In this episode, Pip and Phelan discuss their opinions on which to learn first and why.
0:51 - Which should you learn first?1:30 - Marketer vs Business Owner3:44 - What's better in the long run5:39 - Your long term goals8:16 - Do Google Ads get easier?9:34 - Google Ads Certification
Join the Facebook group: https://facebook...2022-10-0411 minKnowhow Marketing LabBlogging Breakdown for Better ResultsRina and Greg discuss blogging for your business. How to get started, how to decide what to write about, and how to use video in your blog posts. They also go over the use of images on your blog, how to improve each post's SEO, and how long a blog post really needs to be.
0:01 Intro
1:45 Choosing the right topics
3:46 How to organize your content calendar
5:34 How to research your topics
7:08 How to write unique content
10:22 Adding video to your blog post
11:05 Adding downloadable to...2022-09-3029 minKnowhow Marketing LabAugust Marketing RoundupPip, Phelan, and Greg discuss the new Google Core update and how it affects your business website. Also, the latest news on WordPress, updates to WooCommerce, and their new favorite plugins. Plus, learn what's new at Facebook and Amazon, how to keep your advertising costs down, and tips for Q4.
0:01 Intro
1:26 Google Core Update
3:13 WordPress and Plugin Update
10:10 Google Merchant Center News
14:15 Facebook and Amazon News
17:04 Video Social Platform News
19:55 Google Ads News
25:01 Preview of next week's topic
25:38 Closing
J...2022-09-2329 min