Shows
Nudge Coach Happy HourData strategy for coaching programs and Apple kills email?This week Phil Beene and Mac (Underscore) Gambill debate how Apple's email privacy updates could impact coaches, creators and newsletter publishers by making it harder to track open rates. Then, we dive into how to think thoughtfully about your data collection strategy for your online programs and how to balance the desire for data with creating a great client experience.( Learn more about Apple's changes to email opens: https://www.adexchanger.com/mobile/how-apples-new-hide-my-email-feature-may-plague-publishers-and-ad-tech)Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https...2021-06-2528 minNudge Coach Happy HourStripe Payment Links and workarounds to launch online programs fasterMac (Underscore) Gambill and Phil Beene discuss Stripe's launch of Payment Links and why making it super-simple to generate a simple link for a full checkout process is a gamechanger for a lot of coaches and online program creators. Then, we talk more resourceful ways and workarounds to help you more quickly launch an online program with a great client experience using platforms like Nudge and others. Hint - sometimes workarounds are every bit as effective as integrations.( Learn more about Stripe Payment Links: https://stripe.com/payments/payment-links )Follow Phil Beene...2021-06-0723 minNudge Coach Happy HourThe creator economy and the online coaching boomNudge Coach founders Mac (Underscore) Gambill and Phil Beene zoom out this week to connect-the-dots between the booming creator economy and the surging online coaching space. We talk about the evolution of online creators and everyday experts from content creators, to business builders and the different steps and opportunities along the way.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app...2021-05-2135 minNudge Coach Happy HourAre you ready to offer corporate coaching programs?Mac (Underscore) Gambill and Phil Beene talk through several things you need to consider if you're planning to take your coaching programs corporate. What data privacy and compliance questions will you need to answer? How can using a white labeled (custom branded) platform can accelerate the sale and implementation? How will the structure of your model change in corporate versus consumer sales?Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach2021-05-1434 minNudge Coach Happy HourDemand for 'done-for-you' programs and templatesNudge Coach co-founders Phil Beene and Mac 'Underscore' Gambill recap the week in online coaching by exploring what appears to be rising demand for done-for-you coaching programs and templates. Where's it coming from? Turns our great coaches and educators aren't necessarily also great content and program creators - and vice-versa! Is there a new market opportunity forming here? Should we be okay with coaches buying programming instead of building it from scratch? Mac and Phil share their thoughts on all of it.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac...2021-05-0727 minNudge Coach Happy HourWhy we measure and the impact of your onboarding experienceNudge Coach co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's working.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at ...2021-04-3037 minNudge Coach Happy HourCoaching trends and the audio content boomNudge Coach co-founders Phil Beene and Mac Gambill dig into the rise of audio content delivery (from podcasting to Clubhouse and beyond) and what it could mean for coaches and monetizing coaching programs. Plus, since Mac and Phil can't help but mention a soccer story, one big takeaway from the European Super League debacle.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own...2021-04-2332 minNudge Coach Happy HourThe role of tracking in online coachingNudge Coach founders Phil Beene and Mac Gambill dig into the role tracking and accountability play in online coaching, 2 principles to always follow when setting up your tracking protocol for clients, why the creator economy and passion economy are shifting towards coaching platforms and creating online coaching programs, and away from LMS's and creating online courses.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your...2021-04-1633 minNudge Coach Happy HourOnline coaching is for everybodyOn this episode of Nudge Coach Happy Hour... What high level trends we're seeing in the online learning world, and how does online coaching fit in? What kinds of programs and models are online coaches having the most success with right now?Nudge Coach's Phil Beene and Mac Gambill dive into big industry trends like the shift from LMS and online course platforms to cohort-based courses and online coaching, the more scalable coaching models we're seeing our clients succeed with right now, why 2021 is the year to create a great client experience, and the many niches...2021-04-0936 minNudge Coach Happy HourCreating the ideal day 1 client experienceOn this episode of Nudge Coach Happy Hour... How do you create the ideal experience for your new online coaching clients? When in the process do you introduce your assessment, initial consult, payment, or welcome video?Nudge Coach's Phil Beene and Mac Gambill talk through how to create the ideal day one client experience, from onboarding for high-ticket one-on-one coaching programs, to high-volume group coaching programs.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill...2021-04-0531 minNudge Coach Happy HourWhat role does it play in an online coaching business?On this episode of Nudge Coach Happy Hour... Podcasts, social media, videos, online courses, your website and blog - what role do they all play in an online coaching business?Nudge Coach's Phil Beene and Mac Gambill go rapid-fire to explain the role that several assets you probably already have can play in building a successful online coaching business. Find out where each puzzle piece fits into your funnel, workflow and client journey.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www...2021-03-2627 minNudge Coach Happy HourThe 2 ways to scale an online coaching businessOn this episode of Nudge Coach Happy Hour... There are 2 ways to scale an online coaching business. Which way is right for you? Should you scale one-on-one coaching through hiring? Or scale your coaching program through iteration, automation, and workflow refinement?Nudge Coach's Phil Beene and Mac Gambill dive into the 2 ways coaches are scaling businesses, why you might consider each, what's different and the same about scaling each direction, and what it takes to make it happen.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill...2021-03-1934 minNudge Coach Happy HourFree content and freemium models for online coachingOn this episode of Nudge Coach Happy Hour... Can freemium models work for online coaching? Should you be worried about how much content you're giving away for free? Are you already using a freemium model without even knowing it?Nudge Coach's Phil Beene and Mac Gambill break down what's important to creating a high converting freemium coaching model, and what kinds of content you may already have that can be used to launch a free tier.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram...2021-03-1226 minNudge Coach Happy HourHow to simplify your coaching programWe dub 2021 the year of creating great client experiences, talk tech with Twitter launching 'Super Follow' and other platforms (OnlyFans, Patreon) that monetize your audience, and explore how that would fit into online coaching models.Finally we wrap up with advice and tips on how to you simplify your coaching program.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy...2021-03-0537 minNudge Coach Happy HourWhat's next in the online coaching industry?We speculate on some intriguing news from tech giants Apple and Google and how they could impact the online coaching industry before diving into what we're learning from watching coaches become empowered as program creators, and the (perceived) tradeoff between deeply connecting with clients and creating a framework for scalable coaching programs.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out...2021-02-2631 minNudge Coach Happy HourAccountability, coaching, and engaging clients in challenging timesCoaches working with clients in February 2021 are more aware than ever of the challenges of helping people stay motivated, on track and accountable during challenging times. Sarah Philipp of Abundelicious and Blueberry Connect joins Phil to dive into remote coaching strategies to help clients prepare, stay positive, stay engaged, and stay on track through hard times.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Sarah on Instagram: https://www.instagram.com/abundeliciousCreate your coaching app at nudgecoach.com See acast.com/privacy for...2021-02-1928 min
Nudge Coach Happy HourNudge Coach product launch recap and lessonsOn the week we launched a full re-imagining of the Nudge Coach platform to deliver on what we believe online coaching should be, we tell stories from what we did right, what we did wrong, and what lessons you can take away from our product launch experience. We dove into...* How we responded to manage a high volume of customer issues * Keeping the team together through high stress and long hours* How to find focus to solve the root problem amidst the chaosFollow Phil on Twitter: https...2021-02-0533 min
Nudge Coach Happy HourHow to scale your coaching onlineSo you've got a coaching program that works. The next question is how will you scale it online? Fresh off a presentation for our friends a GrowthTools, we recap specific steps you can take to set yourself up to scale your online coaching.How to map out your programs for scaleA "stupid-simple" answer to how you scale your model that Phil calls "Program Stacking"How to scale yourself with the right tools (ahem.. Nudge Coach)Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram...2021-01-2941 min
Nudge Coach Happy HourHow to take your coaching program onlineSo you've got a program, but taking it online seems intimidating. Or maybe you're delivering it via email and Facebook groups, text messaging, spreadsheets and journaling, how do you create a better experience for your clients? We'll break down the areas to focus and steps to take to create an online program that's engaging, effective, and scalable.Content: How do you transition the content of your coaching program?Accountability: How do you keep clients on track without overwhelming them or creating a bad experience?Communication: How can you plan and structure your coaching communication to...2021-01-2232 min
Nudge Coach Happy HourWhat happened at Nudge Coach in 2020Transparency time! “Things were not good last January.” This week we talk about our 2020 journey at Nudge Coach, and how our singular focus on reducing customer has us in a position of strength going into 2021.We talk about what we did to reduce customer churn by 70% in 2020 and how coaching businesses can benefit from a similar focus to set the foundation for scale. From spinning out of a huge strategic partnership that left us to pick up the pieces of a fledgling SaaS business, to radically altering our business model, and finally entering 2021 on a...2021-01-1536 minNudge Coach Happy HourHow to create deep connection with coaching clientsLaura Poburan wants to "free you from the box your coaching certification shoved you into," so you can show up how you've always wanted to - by creating deeper connection with your clients.Through her own experience with her fitness clients she came to realize that when she took time to seek out a deeper connection, trust, motivation and success followed. And since coaching other coaches on her methodology for unlocking connection, she's seen clients line up to work with those coaches as a result.Listen in as we talk through how you...2021-01-1344 min
Nudge Coach Happy HourHow to design bulletproof coaching programsOkay, no coaching program is 100% bulletproof. But today we're walking through a few simple exercises to help you quickly (1) start planning your program, (2) identify the "ah ha" moments and key milestones you'll want your clients to hit along the way, and (3) identify and prevent the pitfalls that could knock your clients off track. All it takes is...- The Ideal Client Story- Working Backwards- Inversion (or James Clear's 'Failure Premortem')Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www...2021-01-0837 min
Nudge Coach Happy HourProductize your coaching programsShould you productize your coaching programs? Okay, it sounds antithetical to the idea of personal coaching, but hear us out...Productizing your coaching programs can clarify your offering, help you convert more clients and automate some the content of coaching, so you can focus more of your time on each client's progress and creating deeper connections to guide them to better results.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com2020-12-1935 min
Nudge Coach Happy HourFacebook Groups vs online community platformsWith all the changes to Facebook Groups they aren't the solution they once were for coaching businesses. We talk about the pros and cons of building an audience or community on Facebook vs the online community platforms that make it easier to create and launch your own dedicated communities with no code.Are Facebook Groups worth the lack of control, unpredictable rule changes, and all the noise and distraction of Facebook because they let you meet potential clients where they are?Is the challenge of onboarding clients onto a new platform to grow...2020-12-1225 min
Nudge Coach Happy HourCustomer lifetime value and retention strategies for coachesDepending on which study you want to trust it costs from 5x to 25x more to acquire a new client than to retain one you already have. We talk about how coaches and course creators can turn this lesson into sustainable growth by investing in strategies like continuity plans and memberships, up-front and annual discounts, and more humanized onboarding experiences to increase average customer lifetime value. Redirect just some of the time and money you spend chasing new clients each month into adjusting your model to maximize customer retention and lifetime value and just see what...2020-12-0528 minNudge Coach Happy HourBuilding an online coaching businessIf you’re interested in building a online coaching business, why not learn how Britney Kennedy, founder and CEO of Onpoint Nutrition, went from solopreneur owner/coach to leader of a 12-person team and a thriving remote coaching business that’s served over 2,500 clients in the last 5 years.You’ll also learn exactly how Britney structures her remote coaching programs with weekly client sessions and asynchronous communication using Nudge Coach. Listen in closely because out of thousands of coaches using Nudge, 5 of her coaches rank in the top 30 for weekly client engagement rates.Check...2020-11-2942 min
Nudge Coach Happy HourThe future of coaching programsWe're building something new! This week, we open up about what we're building into our next product launch, how we plan to modernize online program delivery, and the problems we aim to solve for online business owners and coaches in the process. Then we debate a new question we're confronting with more and more businesses, from private medical practices to business coaches: Should we outsource program creation? Or is it better to build our own program from scratch?Want to create a coaching app for your clients? Learn more at nudgecoach.com2020-11-2138 minNudge Coach Happy HourHow to sell coaching into the workplaceIs there real demand for coaching in corporate workplaces? How do you do outreach to get your foot in the door to pitch your services? How can you adapt your coaching to better fit the workplace, show results and prove you're indispensable? We learned all that and more this week in a conversation with one of our favorite people, Medina Ahmedova from Jay Shetty Coaching.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac...2020-11-1639 min
Nudge Coach Happy HourThe future of online coursesIs the online learning space about to see a flurry of innovation? Does the future of online courses actually look more like what we'd call coaching? Triggered by a couple of mid-week conversations with online course creators we dive into why the online course is an outdated and suboptimal way to share your knowledge and experience with clients... at least if you care about whether your clients get results... or if you'd like to generate revenues for your business.Want to create a coaching app for your clients? Learn more at nudgecoach.com2020-11-1327 min
Nudge Coach Happy HourCommunity building and more mastermind lessonsFresh off the last live session of our Program Builder Mastermind we talk through the most valuable lessons learned from running a successful mastermind group, from how we promoted and overbooked our first ever cohort, to how we stumbled into community building as a potential key value driver for our business going forward.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for...2020-11-0635 min
Nudge Coach Happy HourLearnings from our first Mastermind CohortWith week one of our first ever Program Builder Mastermind in the books, we talk about how we promoted it to fill it beyond capacity, how we decided to structure the program and why, what we think we've done so far that we'd recommend to anyone running a cohort program, and what we might change next time around. Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.co...2020-10-3041 minNudge Coach Happy HourHow to use workshops to get more coaching clientsThis week we have the other (better?) half of The Wellness Business Podcast, Karen Pattock with us to guide us through how to set up workshops to get more coaching clients. Learn how Karen became the queen of workshops, what she did wrong at first, how to overcome common fears and pitfalls of running workshops, and what happened when she figured it all out (Hint: she got a bunch more clients). Here's access to an extra special freebie from Karen to help you set yourself up for success, The Ultimate Health Coach Success Blueprint: www...2020-10-2733 min
Nudge Coach Happy HourSynchronous vs asynchronous communication in coachingAs we get ready to run our Program Builder Mastermind next week, the topic of balancing synchronous vs asynchronous communication in order to engage a group of clients online felt timely. Find out what the heck we mean by synchronous and asynchronous communication, the strengths and weaknesses of each, how to use them both to make online and remote coaching engaging, and how the ratio of the two changes over time.Follow our hosts: Phil on Twitter and Mac on InstagramWant to create a coaching app for...2020-10-2339 minNudge Coach Happy HourUsing challenges to get coaching clientsSpeaking of client acquisition strategies for your coaching business, we asked Kathleen Legrys of Health Coach Solutions how she recommends using challenges as a strategy to get more coaching clients! Learn why challenges are so effective at finding the right clients for you, how to set them up, how long a free challenge should last, and more.In fact, here's a freebie with 10 ways to promote and fill your challenges courtesy of Kathleen.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our...2020-10-2235 min
Nudge Coach Happy Hour3 strategies to get coaching clientsThis week unintentionally became all about client acquisition strategies, so we recap what we learned about how to get coaching clients using challenges from Kathleen Legrys, workshops from Karen Pattock, and how to sell coaching into the workplace with Madina Ahmedova from Jay Shetty Coaching. Then Phil shares how opening enrollment for our new Program Builder Mastermind went this week, and his nervous excitement over the feedback we're getting on our January product update. Woof, what a week!Want to create a coaching app for your clients? Learn more at nudgecoach.com...2020-10-1732 minNudge Coach Happy HourHow to set up a remote coaching businessWith the help of Sarah Philipp, founder of Abundelicious and Blueberry Connect, we talk about what remote coaching is, why she transitioned her coaching business to a fully remote model, how her program model as evolved, tools she uses for things like collecting payments, and how she keeps remote clients engaged throughout the relationship. If you're considering taking your program or your whole coaching business remote, Sarah is available to coach you through it. Learn more about her program for coaches here.Want to create a coaching app for your clients? Learn more at nudgecoach...2020-10-1435 min
Nudge Coach Happy HourSetting up new clients for successYou can't scale a coaching business without a great plan to activate the new clients who sign up for your program. This week Phil and Mac discuss why creating a great new client experience is crucial to your program, what to focus on in the first few weeks with new clients, and exactly where most coaches go wrong in the first few weeks.Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube2020-10-1036 min
Nudge Coach Happy HourDesigning your coaching program (framework)To build an online coaching program that scales you're going to need a great plan. This week Mac and Phil talk through program planning in terms of what can be standardized and automated, what should stay personalized, and how to tie the two together into a remote coaching program framework.Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-10-0330 min
Nudge Coach Happy HourIncreasing revenue per coaching clientEveryone wants to grow their coaching business, and there are only 2 ways to do it: (1) get more clients, or (2) earn more revenue per coaching client. This week Mac and Phil discuss the different strategic levers (client retention, upsells, price increases) and tactics you can use to increase the lifetime value of your clients.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-09-2600 min
Nudge Coach Happy HourCoaching program automation, under considerationThis week we’re debating when it makes sense to build automation into your coaching programs. Find out where to start with automation, from your website and marketing funnel, through program delivery. What can you automate? What should you never automate? Where should you use caution? We discussed it all.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-09-1800 min
Nudge Coach Happy HourMonetizing your coaching programThis week we're taking a deep dive into different models for monetizing online coaching programs and the unit economics behind them. Cohort model or rolling signup, evergreen program or limited enrollment, find out what you should consider and which model will set you up for success.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-09-1200 min
Nudge Coach Happy HourSetting expectations with coaching clientsThis week we're talking through why some businesses have such a hard time getting positive feedback when trying out new things with remote coaching clients, from new coaching software, to new programs and offerings. To summarize: Setting expectations is important, and you can't cheat the coaching process.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-09-0400 min
Nudge Coach Happy HourWhat's missing from my coaching business?Mac and Phil take a step back this week to examine different pieces that have been missing from coaching businesses that we've been working with in recent weeks that are holding them back from more success. Starting from key steps that might have been skipped in the very beginning of launching new programs, the guys highlight several key areas you can focus on to launch better, grow faster, and scale more profitably.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, ...2020-08-2800 minNudge Coach Happy HourHow podcasting can grow a coaching business with Chase ChewningThis week Mac sits down with Ever Forward Radio host Chase Chewning to pick his brain about how podcasting became such a powerful piece of his coaching business and overall entrepreneurial journey. We talk about managing multiple social media channels, how they fit into his funnel, and don't miss Chase's tidbit about how podcasting has changed his sales conversations for his programs and courses. You can learn more about getting Chase's help launching your podcast here.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us...2020-08-2600 min
Nudge Coach Happy HourWait, I need how many coaching clients?In this week's Nudge Coach Happy Hour we tackle this whopper of a question - just how many clients can, or should a coach manage? It’s a crucial issue for any online coaching business to answer, so listen in as we break down the factors to consider when finding your own ideal coach-client ratio.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-08-2200 min
Nudge Coach Happy HourMarketing funnel optimization with Matt AckersonWe are joined by Matt Ackerson from Autogrow to learn how to set up an optimized marketing funnel for an online coaching business. Matt shares his entrepreneurial story before diving into nitty-gritty digital marketing questions like how to create a lead magnet that highlights the need for your full service offering, and how to use a tripwire (or high value, low cost offer) to get more prospects used to paying you and receiving significant value in return to build trust faster, and even liquidate your monthly ad spend.Ready to customize and launch your own coaching...2020-08-2000 min
Nudge Coach Happy HourThe influencer coaching modelIn this week's Nudge Coach Happy Hour we discuss the growing cadre of influencers we're seeing launch online coaching models, from health, to business, to gaming. We dig into the various social and content channels they're using to build their audiences, and the lessons new and aspiring coaches and program creators can learn from their models.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, facebook, linkedin, youtube See acast.com/privacy for privacy and opt-out information.2020-08-1500 minNudge Coach Happy HourHigh ticket coaching with Lauren TicknerWe are joined by Lauren Tickner from Impact School to find out why she believes every coach should have a high ticket coaching offer. We talk about Lauren's personal success story, dig into the nuts and bolts of creating your own high ticket coaching offer, what goes into what Lauren calls an "Impact Offer", and how to validate your program in the first place.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, linkedin, youtube See acast.com/privacy for privacy...2020-08-1300 min
Nudge Coach Happy HourCreating and sharing your content, branding your online programFor this week's Nudge Coach Happy Hour, we debate the best uses of content in online programs, and leveraging pre-built content templates versus creating all original content. Then, when to use your primary business branding for your online program, and when to launch a separate coaching brand.Hey program creators, ready to create your coaching app? Learn more at nudgecoach.comFollow us on twitter, youtube, linkedin, facebook See acast.com/privacy for privacy and opt-out information.2020-08-1100 min
Nudge Coach Happy Hour11 Reasons Why Patient Engagement FailsDan Hoemke, Chief Business Officer at BaseHealth and Healthcare Advisor to Nudge drops by to discuss why patient engagement efforts fail, including the silos between each of the solutions that contribute to patient engagement efforts (9:30), our misplaced confidence in the completeness of technologies to solve problems (11:25), the need to focus our limited resources on engaging the right people in our programs (12:50), the tendency to focus on engagement before outreach (15:02), limitations in the contact information we have on target members (16:38), employing the wrong professional resources with the wrong skills to be effective at remote engagement (18:11), the lack of communications strategies that...2018-09-1500 min
Nudge Coach Happy HourMeasuring Success In Health Management TeamsDr. Steve Feyrer-Melk and Matt Essex join Phil Beene for part 2 of a conversation diving into the problems with how health management teams are measuring performance and success (2:18), the language that must be used in initial outreach communications to earn the member's trust (7:45), whether the outreach should "start with why" or when you should try to drill down to that personal "why" with a new member (11:30), and practical suggestions for better ways to measure success across your health management teams to align your success metrics with your desired outcomes (14:31). Learn more about us at https://nudgecoach.com. See...2018-09-0600 min
Nudge Coach Happy HourCan Incentives Increase Member Engagement?Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene to talk about the science of where motivation comes from and the factors that influence readiness for change (1:46), the effect financial incentives have on motivation and how they can torpedo long term engagement (6:09), how a trusting relationship with a health professional impacts changes the engagement calculus (9:39), and how managers of population health management programs can misalign incentives from the top down by using the wrong KPIs for team performance across the board (10:54). See acast.com/privacy for privacy and opt-out information.2018-08-2000 min
Nudge Coach Happy HourInitial Outreach Tactics Cheat SheetThis episode includes the 3 key communications principles we apply to everything and a smorgasbord of best practices for phone, direct mail, and email outreach.Fresh on the heels of last week’s outreach webinar, I used episode 10 of The Nudgecast to review some of the most practical, applicable and actionable takeaways for highly effective outreach and enrollment that prioritize engagement first, including...The 3 communications principles that I apply to all marketing and outreach communications,Empathy“Experience it through the eyes of the recipient.”Simplicity“Minimize choice, while maximizing utility.”Clari...2018-06-1900 min
Nudge Coach Happy HourThink Like A Marketer To Optimize Member EnrollmentIn this episode we look at population health management like a marketer to help you identify opportunities to optimize the process from member outreach to lasting engagement.For episode 9 of The Nudgecast I sat down for 20 good minutes with my esteemed colleague, Nudge Co-Founder and CEO Mac Gambill to take a look at population health management outreach and engagement through a marketing and managerial lens.We take you on a talking tour of…How to look at PHM member outreach and enrollment like a marketer, and why that perspective is important to enable your ab...2018-06-1200 min
Nudge Coach Happy HourTalking Engagement Focused Member OutreachListen in as Phil welcomes back in “the professors,” Dr. Steve Feyrer-Melk and Matt Essex to talk through the many pitfalls of the traditional outreach and enrollment models in health management programs.For episode 8 of The Nudgecast I invited back in our trusted advisors Dr. Steve Feyrer-Melk and Matt Essex to help us navigate through the many pitfalls that we’ve identified within traditional approaches to member outreach and enrollment for population health management. Dr. Steve, Matt and I discussed…Several of the most common pitfalls or false assumptions that we’ve come across in working with partn...2018-06-0500 min
Nudge Coach Happy HourTalking Member Engagement In Medicare Advantage PopulationsFor episode 7 of The Nudgecast I invited Dan Hoemke, advisor to Nudge and Chief Business Officer of leading predictive analytics company Base Health, back in to dive into the impact effective member engagement can have on both quality of care and increasing revenue from CMS for organizations managing a Medicare Advantage population.Dan and I discuss...The basics of managing a Medicare Advantage population, including:how (Risk Adjustment Factor) RAF Scores are calculated,how CMS adjusts RAF Scores, andhow that affects monthly revenue risk-bearing entities receive for managing care.The role and value of effective member...2018-05-1500 min
Nudge Coach Happy HourReadiness For EngagementFor Episode 6 of Nudgecast I am once again sitting down with our Academy team, “The Professors” as I’ve started calling them, Dr. Steve Feyrer-Melk and Matt Essex to dive into the role of behavioral science in healthcare. In this episode we talk about:How behavioral science is missing from population health management and healthcare as a whole.Why that means communications strategies across the healthcare continuum are inappropriate for almost 80% of consumers.How behavioral science and behavior change models factor into implementing effective remote coaching programs.And matching people at their stage of readiness for change with the ri...2018-04-2300 min
Nudge Coach Happy HourThe Art of Masterful OnboardingFor Episode 5 of The Nudgecast I share several clips from the first part of our most recent webinar, where Nudge CEO Mac Gambill talked through the key facets and often missed secrets to creating a highly effective onboarding strategy for any wellness, population health management or remote coaching initiative. You will hear Mac discussTwo extremely common misconceptions that become pitfalls for many initiativesOne factor that we’ve found has a strikingly high correlation with how long participants tend to engage in programsWhat’s missing from the assessment or participant qualification phase or most programsThe importance of matching your...2018-04-0700 min
Nudge Coach Happy HourThe "Holy Grail" of Population HealthFor Episode 4 of Nudgecast I had the pleasure of picking the brain of a life-long disruptor and veteran of the healthcare C-Suite Dan Hoemke to discuss his career-long passion for solving the population health management puzzle, the history of PHM and engagement efforts, and what he thinks is needed to finally create a sustainable engagement strategy that’s both effective and efficient.The unsustainability of healthcare costs and the status quo population health management.The 25+ year history of population health management efforts and why they have such a high failure rate.The emerging science health engagement, and why re...2018-03-3100 min
Nudge Coach Happy HourDesigning For EngagementYour engagement strategy is one thing, but what’s your product’s role in driving engagement?For Episode 3 of The Nudgecast I sit down with one of my closest confidants and Product Designer at Nudge, Russ Campbell to discuss how the role of product design principles in empowering health engagement efforts. Russ and I talk through the Nudge’s five design principles and how he uses them to filter through the key product design decisions that impact your team’s ability to engage members remotely.We will walk through Russ’s 5 Product Design Principles for Nudge productsHo...2018-03-2400 min
Nudge Coach Happy HourDeveloping A Remote Coaching Business ModelRemote coaching has its advantages, but what's the best way to develop a business model to make the most of it?For episode 2 of the The Nudgecast (The Official Nudge Podcast), I called up two key Nudge insiders, Matt Essex and Dr. Steve Feyrer-Melk to talk about their new online course that focuses on something important to all of us... how you can create a profitable remote health coaching business model.Learn about the unique pitfalls and massive advantages of remote health coaching and how to leverage them.Discover the behaviors and habits that are necessary...2018-03-1600 min
Nudge Coach Happy HourIntroducing The NudgecastThe Nudgecast puts you in the room with Nudge team members and industry thought leaders as we tackle the biggest problems in population health management.If you've been following the Scale Well Podcast, don't worry, you're in the right place. This is the first official episode of The Nudgecast, so I naturally had a few checklist items to cover. For example...Why are you rebranding?What will be different about The Nudgecast?What is the schedule going to look like?Who are these other team members and thought leaders you'll be talking to?For all...2018-03-1200 min
Nudge Coach Happy HourEp 27. Why We Built A Mobile Coaching AppWhy was it so important to build a coaching app? Coach Messenger makes on-the-go client engagement easy... [0:25] - A full-time hire to lead the coaching app development charge, 6-months of dedicated development and testing across the team, ongoing updates and support going forward… and it was all worth it if we can make building engagement with clients easier for practitioners. [1:41] - A few little-known tidbits about the Nudge Founders, and how Mac and I became a bit obsessed with the art of digital engagement. [4:10] - The two different cognitive processes we have and use. System One Thinking - the fa...2017-12-1100 min
Nudge Coach Happy HourEp 26. Nudge's Mac Gambill On Digital Communication For Client EngagementMac Gambill knows a thing or two about how to communicate with your clients for better engagement. - This week, my #1 Nudge compatriot Mac Gambill and I took a quick break from running the company to deep dive on one of our favorite topics: digital communication for client engagement. Engagement is our raison d'être at Nudge, and digital communications are the center of our sweet spot, so if you’re ready to learn the secrets of effective digital communications with your clients then you’re in the right place. To summarize what you need to know about effective digit...2017-11-0700 min
Nudge Coach Happy HourEp 25. How their member experience drives engagementThis week Josh Cherry, former US Marine and CEO/Founder of Delta Life Fitness, joins us to discuss the importance of nailing your target member persona, creating a memorable client experience, the power of extending your member experience beyond the facility, and how a great member experience can drive fun, community and engagement for you 24/7/375. [1:51] How Josh’s background in the US Marine Corp as a PTI, physical training instructor, inspired his passion for overall wellness. [3:03] When it makes sense to open additional business locations using a licensing model versus a franchising model, and the struggles associated with each on...2017-10-2500 min
Nudge Coach Happy HourEp 24. How to grow a coaching business with free contentKathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience. [2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business - [5:38] Why should someone put in the time and effort to create content? Why isn't giving away content for free undervaluing your time and expertise? - [8:05] How free content helps you and your business get discovered - [11:40] An example of how to create...2017-09-3000 min
Nudge Coach Happy HourEp 23. Nudge healthcare! How to fix healthcare's inefficient engagement modelThis episode is part 1 of our "Nudge Healthcare" series taking you behind the scenes at Nudge as we discuss solutions to improve patient engagement, and deliver more efficient healthcare and a better patient experience. This week, Nudge President Phil Beene is joined by Dr Steve Feyrer-Melk, Director of Lifestyle Medicine for Optimal Heart Attack and Stroke Prevention Center and Chief Science Officer at Nudge, and Matt Essex, Founder of ActiveRX AZ and VitalityHealth, and Strategic Advisor and acting CFO at Nudge. We dig into what engagement in traditional healthcare looks like today, and what problems that creates...2017-09-1700 min
Nudge Coach Happy HourEp 22. How to be a better CEO for your practiceIn this episode, we talk with Dr. Peter Camiolo, co-founder and CEO, and Dr. David Touhill, VP of Marketing and Technology for ChiroCEO, a firm dedicated to helping chiropractors get out of the "slavery" of their current practice and take over as CEO of their own businesses. Drs. Camiolo and Touhill have plenty to share on how their own vision came to life, and share valuable advice on transitioning to a membership-based model, seeing your business as a franchise, and the transformative growth of telling customers' stories. [3:48] High-level overview of ChiroCEO, how and why Pete founded the...2017-09-1000 min
Nudge Coach Happy HourEp 21. How to transform yourself from overworked practitioner into thriving health entrepreneurDr. Charlie Webb, founder of Freedom Practice Coaching and Imagine Wellness Center, joins us this week to discuss how his San Antonio, TX-based practice is disrupting the traditional healthcare practice model by partnering with practitioners to train them to succeed with a non-insurance based, proactive wellness model. Dr. Webb has a lot to share on seeing your practice as a business, and how having that philosophy front and center gives you incredible advantages over your mainstream competition. [01:25] A run through of what Dr. Charlie Webb and Freedom Practice Coaching does for clients - [04:24] On losing almost everything...2017-09-0200 min
Nudge Coach Happy HourEp 20. High performance health meets the virtual practice modelIn this week's episode, we talk to Dr. Isaac Jones, a cutting-edge physician, consultant and co-founder of Elevays and Designer Health Centers, offering innovative strategies to help executives and entrepreneurs maximize their abilities and well-being through human potential healthcare. Dr. Jones tells us about his own story starting in traditional medical practice, his decision to go virtual practice model to help patients in a new way, and he leaves us with several insightful tips entrepreneurs in any industry can use to maximize their own business. [2:00] Early struggles and dissatisfaction with mainstream high-volume, low-service medical practice - [4:35] How he...2017-08-2500 min
Nudge Coach Happy HourEp 19. Turn your fitness passion into fitness business profitsThis week Ryan Ketchum, Executive Director of Fitness Revolution, Business Coach, and Peanut butter enthusiast, joins us to discuss how fitness professionals can grow their business, develop a digital business strategy, where fitness pros go wrong, why you should create free content, and much more…. [8:18] how Ryan transitioned from athlete to being an expert in the weight loss and fitness industry, [11:32] how to “hustle and grow” to get to your first $10,000 a month mark in your business, [15:19] why copying another business doesn’t set you up to win business and how selling your services cheap and undervaluing yourself will hurt you...2017-08-1900 min
Nudge Coach Happy HourEp 18. James Breese reveals how to build an audience and monetize contentThis week we sit down for a chat with James Breese, founder of Strength Matters to get him to reveal his secrets for building an audience and monetizing content. James Breese started Strength Matters with a simple mission: to help everyday athletes train smarter, and empower people with skills to lead a healthier and more fulfilling life. Learn more about Strength Matters here - https://nudgecoach.com/strengthmatters James reveals how he and Strength Matters have strategically used free content, how to upsell quickly, and as a bonus to this episode he gave is a detailed look at every...2017-07-1800 min
Nudge Coach Happy HourEp 17. Practitioner's guide to getting paid for what you knowMac met Dr. Michel Dupuis for the first time only a few months back to discuss a pain point he was having with his new educational programs. By this point Dr. Michel had turned his knowledge into a foundations of health program that could be delivered via online course for his patients. It scaled beautifully and was generating tons of revenue for the practice, but there was one big issue: When he transitioned from providing these educational sessions to his patients in-person, to offering them via an online course, he quickly realized he was losing key relationship-building personal touchpoints...2017-07-0300 min
Strength MattersEA 05: How To Actually Use Fitness Trackers To Get Fit With Nudge CoachWelcome to Everyday Athlete the podcast for the everyday athlete who wants to train smarter and live to be 100 years old. I am your host, Josh Kennedy. Today, I am talking to Phil Beene, from Nudge Coach. This is a fantastic new app that can be used by trainers, clients, and everyday athletes.Phil Beene has a degree in Economics from Wofford College. He is the Co-founder and President of Nudge, an online coaching platform. The company has been featured in Techcrunch, Digital Trends, and several other industry magazines. Phil and fellow soccer player Mac Gambill became interested in fitness...2017-06-1448 min
Nudge Coach Happy HourEp 16. How To Create Digital Coaching ProgramsFriend of the podcast, health entrepreneur, coach, and host of Ever Forward Radio, Chase Chewning drops by to talk with us about digital coaching programs as the missing link in health and fitness, including his transition from brick-and-mortar personal training to health coaching with a digital coaching model, how he developed a program and business model around his digital coaching, how to price yourself on value, the importance of meeting your clients where they are for maximum impact, and much more.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.2017-05-2300 min
Nudge Coach Happy HourEp 15. This Is How On-Demand Healthcare Benefits EveryoneDr. Shaiv Kapadia, Founder and Chief Medical Officer at Iggbo joins us to talk about how they're making on-demand healthcare services possible and share advice for entrepreneurs. Iggbo, once called 'Uber for Phlebotomy,' is building an on-demand network for healthcare labor. Watch this interview to learn [3:00] how Iggbo came to exist, [12:20] what the implications of on-demand healthcare labor really are for key stakeholders in the industry, [22:10] how to find early adopters for their network, [38:30] what Dr. Shaiv's best advice for healthcare disrupting entrepreneurs is, and more.Scale Well is now The Nudgecast (The Official Nudge...2017-03-2800 min
Nudge Coach Happy HourEp 14. Breaking Down The Retention Problem In The Fitness IndustryBack from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, Host Phil Beene spends 20-quick minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables. This episode blends insights from other industries like consumer tech and healthcare to help you hone in your plan for a fresh solution to the retention problem in your fitness business.Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. See acast.com/privacy...2017-03-2700 min
Nudge Coach Happy HourEp 13. How To Optimize Fitness Business Efficiencyhttps://scalewellpodcast.com/onefitstop Jarron Aizen, Founder and CEO of OneFitStop stops by Scale Well Podquarters to talk how Bill Gates number one rule of technology applies to fitness businesses and much more, including [6:15] the core challenges of growing a fitness business, [11:30] how to scale responsibly, [14:20] the number one golden rule of technology, [18:00] the little issues you don't think about that can cripple scalability, [27:40] why to choose a service provider based on their ability to deliver the service and support you will need to implement successfully, and [36:55] Phil's 30-second soapbox rant on where technology and automation are invaluable and...2017-03-0100 min
Nudge Coach Happy HourEp 12. How A Personal Trainer Can Change Health CareThis week on the podcast, Mac has gone missing and I'm joined by Lisa Dougherty, Founder and President of the Medical Fitness Network to talk about the power of exercise to prevent and heal, and the massive gap in fitness and wellness services that no one seems to want to fill, including [11:30] the huge opportunity that an unhealthy, aging population presents to fitness professionals, [18:45] the many ways the Medical Fitness Network benefits doctors and medical practices, [24:00] what it takes to bridge the gap between the medical and fitness communities, [28:00] how membership fees were set up...2017-02-1600 min
Nudge Coach Happy HourEp 11. 5 Freedoms To Build Your Visionary Fitness Brand AroundThis week Vito La Fata, the no BS business and marketing educator to fitness and wellness professionals, joins us to help us break ground on the new 'Podquarters' at Nudge HQ and doesn't pull any punches when he talks about how trainers need to rethink their fitness services to gain real success, including, [8:20] why learning how to sell is so important, and why having an anti-sales mindset is probably the reason why you're broke, [11:15] how fitness professionals are under-valuing themselves and how to avoid letting themselves be commoditized, [18:00] the one question he asks new trainers who come to him...2017-02-0700 min
Nudge Coach Happy HourEp 10. This Is What The Future Of The Fitness Business Will Look LikeAccomplished CEO, advisor, consultant, investor, technology early adopter, and overall brilliant guy Bryan O'Rourke joins us to talk about the future of the fitness business, and the role technology will play to create new and better business models including, [8:00] the keys to the new user experience for gym members, [18:30] new and innovative business models that will change the fitness game, [21:00] A.I. in the future fitness business and how the personal trainer role will evolve, [25:00] what new business models may be unlocked by new tech-enabled and A.I. supported fitness solutions in gyms, [30:00] and who's lobbying on behalf of...2017-01-3000 min
Nudge Coach Happy HourEp 9. This Is What Holds Most Personal Trainers BackThis week Phill Wright, the Managing Director of Primal Academy joins us all the way from Leeds, UK to tell us what's holding personal trainers back from the success they want and the key to delivering effective online training. [5:00] the series of fortunate events that lead to Primal Academy's online continuing education courses for personal trainers, [12:00] the realization that personal trainers need business training at least as much as they need technical training, [14:00] how to think strategically about packaging content for monetization, [20:00] tools that help them maintain a personal touch throughout their online learning experience, [24:20] and what's the biggest...2017-01-2500 min
Nudge Coach Happy HourEp 8. This Is What Makes Fitness Businesses BetterThis week we spoke with Sean Greeley, Founder and CEO of NPE to hear his incredible story from stage 4 cancer, to helping fitness businesses accelerate through 6 stages of growth, including [7:30] how finding out he had stage 4 cancer impacted his career path, drove him to coaching fitness business owners, and eventually lead to the growth of NPE, [18:30] the barriers holding gym owners and fitness entrepreneurs back from the growth they want, [25:30] the necessity of recurring revenue, and why the client experience is always most important, [33:00] how NPE has to evolve it's training for business owners in order to keep up...2017-01-1800 min
Nudge Coach Happy HourEp 7. Putting A Health Coach In Every Practicehttps://scalewellpodcast.com/fmca Dr. Sandra Scheinbaum and Elyse Wagner, creators of the Functional Medicine Coaching Academy join us to talk about how we get to a future where there's a health coach in every practice and how technology is already helping accelerate that vision, including [6:40] how technology is revolutionizing the life of a health coach, [10:00] why virtual coaching relationships have proven every bit as valuable as face-to-face, knee-to-knee coaching, [12:50] best practices for incorporating health coaching into a medical practice, [16:25] why functional medicine was the right place to start achieving their vision of putting a health coach in every...2017-01-0800 min
Nudge Coach Happy HourEp 6. How To Fix Your Terrible, No Good, Very Bad WebsiteThis week Timothy Sarazen, Director at 97display.com joins us to dive into the real tricks of the trade for effective fitness and wellness websites that rank and capture leads including, [5:00] real examples of how looking at data helps you optimize site rankings and conversions, [10:00] the perception that your website is creating for visitors and potential clients in your community, [17:00] the importance of using the right verbiage to describe yourself and your programs online, [31:00] why you can't try to be all things to all people, [34:00] how digital business strategies complement even fitness and wellness businesses with a local-first focus, [38:00...2017-01-0300 min
Nudge Coach Happy HourEp 5. Making Boring Old Service Businesses ScalableZach Olson, founder and CEO of Bookly joins us to talk about turning boring, old-fashioned services into highly scalable subscription businesses, including [8:30] taking antiquated, boring service industries like bookkeeping and accounting and wrapping those services in a fresh, sexy software as a service delivery system, [21:00] just how important metrics are in today's business environment and what access to real-time data can do for business owners, [22:05] the challenge of packaging common services into a simple subscription pricing model, [28:30] the many interesting parallels between the values and problem solving approaches of many up-and-coming SaaS startups that span across virtually all industries...2016-12-2700 min
Nudge Coach Happy HourEp 4. How To Streamline Posture Analysishttps://scalewellpodcast.com/posturescreen This week Dr. Joe Ferrantelli CEO of PostureCo joins Mac and Phil to talk about bringing clinical-grade posture analysis to the iPad, how your pricing strategy can help you target your ideal customer, and more including, [2:10] how PostureScreen came to exist and the pain points it was created to address for practitioners, [6:50] when premium pricing in the App Store is the right choice and its benefits, [9:45] how the PostureScreen recurring revenue model works and how it came about, [15:15] how doctors and fitness professionals are working PostureScreen scans into their processes and pricing models in the...2016-12-1900 min
Nudge Coach Happy HourEp 3. Maximizing Online Courses And Customer FeedbackAaron Price, Co-Founder and CEO of Wyzed, joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about how they turned customer feedback into a more scalable business, how to maximize return from your online course, and more, including [2:20] how to strategically iterate based on customer feedback, [4:20] the ways businesses are getting the most value from their online training courses, [6:05] what businesses are charging for access to their online training courses for customers, [8:20] using online training to make sales and marketing processes more scalable, lead capture, lead nurturing, [16:20] how the Wyzed revenue model and pricing...2016-12-1300 min
Nudge Coach Happy HourEp 2. Scaling Lessons And The Evolution Of MedicineJames Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model including, [1:20] how and why the Functional Forum got started and how it's evolved over time, [8:30] the value of recording (and making available evergreen) educational content, [9:40] how a small, local Meetup group in New York turned into a network of over 200 groups all over the globe, [14:30] how to accelerate growth by solving a need for...2016-12-0600 min
Nudge Coach Happy HourEp 1. Nutrition Plans Don't Scale WellJason Deutsch, co-founder of PreviMedica, joins hosts Phil Beene and Mac Gambill to talk about his experience building a digital health business way before it was cool, including [4:05] what he learned from putting out a digital wellness MVP (minimum viable product), [8:00] what scalability problems he ran into and how they addressed them with technology, [14:10] how they went about defining and packaging your digital wellness offering, [16:10] how they tested and found the right pricing model for your new offering, [17:45] how they are measuring success and their KPIs (key performance indicators), [21:50] and his take on whether it is possible make a...2016-11-2800 min