Shows
Future Fuzz - The Digital Marketing PodcastEP.43 - Phil Birss - Addie, the app designed for people with ADHD. Co-founding and growing an app that cares
This week I speak to CEO and co-founder of Addie ADHD - a game-changing, AI-powered, hyper-personalised productivity and lifestyle management platform. Addie has been specifically created for the 350M people across the world who suffer with ADHD.In the chat we speak about how Phil and his partner Jo Vickers co-founded Addie after her diagnosis of ADHD. We also talk about the challenges of launching an app and how to analyse how people rate apps and become ambassadors for companies.Follow Addie on TikTok for updates!
2023-06-0828 min
Gingernut MarketingInterview with John Cooper | Comedy meets corporate | Ep. #65Meet comedian John Cooper. Since 2016 he has delivered presentation skills training for Google’s Digital Garage, Power to Change, The Locality Conference, The Business Growth Hub, Avecto Cyber Security, and many others.
His sessions use humour and interactivity to unlock creativity and build confidence. John is now offering online presentation training where you will discover how to make the best use of your time on webcam when all eyes are on you.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's ...2020-12-0924 minGingernut MarketingHow to become an infinite learner | Ep. #64"I believe that no one can truly claim to be a 'master of scale'. I believe we are all, at best, infinite learners." quotes Reid Hoffman during the seminal episode of his Master of Scale podcast. Interviewing Barry Miller, former CEO of Paramount Pictures and Fox network, Reid explores the idea that "Infinite learning is a job requirement for scale entrepreneurs."
In this episode Phil shares his approach to learning and how he mixes multiple mediums to keep hi thinking fresh and his mind challenges. Phil also explores the importance of teaching you learnings with friend and...2020-11-2315 minGingernut MarketingSharpen the Point | Supercharge your mental health | Ep. #63In this episode Phil explores how we as entrepreneurs and business leaders can bounce back from the dark times and recharge our batteries in double quick time to be ready for the fight.
Phil's theory on having a more positive and productive lifestyle is to 'Sharpen the Point' and squeeze the time between the positive times by creating system that will guide you back to mental health quicker.
The four practices that get me back to being supercharged as as follows:
Practice mindfulness
Sensible living (sleep, hydration, balanced diet)
Reduce stress
If you...2020-11-1415 minGingernut MarketingLeadership is a model | My #7 steps to success | Ep. #62In this episode Phil shares his 7 steps for inspiring and developing your people. The 7 steps are as follows:
Explain the commercial model of the business to your team
Show them how they contribute to the commercial success of the business
Explain what's in it for them if we hit these commercial targets
Show, Don't Tell. Lead by example and watch for the 'unconscious contract'
Create an environment where your team can fail fast
Always demand better from your team
Praise, praise, praise your team.
If you enjoyed the podcast then please spread the word by leaving a...2020-11-0919 minGingernut MarketingUS Elections 2020 Phil Mini-Rant | Ep. #61The last thing we need right now in 2020 is another anxious US Election night, but Phil take this opportunity to explain his perspective on the leadership 'qualities' of the two leading candidates.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-11-0406 minGingernut MarketingDiversity drives performance | Interview with Chelsea Slater (Innovate Her) | Ep. #60McKinsey & Company, a global management consulting firm, conducted research that included 180 companies in France, Germany, the United Kingdom, and the United States. They found out that companies with more diverse top teams were also top financial performers.
In this episode Phil interview the inspirational Chelsea Slater from Innovate Her, an organisation which defines its vision as "To make the tech sector more equitable, by increasing diversity across the spectrum and creating more inclusive workplaces."
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welc...2020-11-0221 minGingernut MarketingCreating a performance culture | Interview with Rory Underwood | Ep. #59In this episode Phil interviews RAF pilot and Rugby Union legend Rory Underwood. Since leaving the RAF has built a number of successful businesses and now leads Wingman, a strategic growth consultancy operating across the UK.
From his early days as a 'sport-mad' ex-pat kid growing up in Singapore to joining the RAF as 'mudrunner' low-level pilot, flying Hawks and Tornados and clocking up 3000 miles of flight time, Rory's personal journey is full of invaluable life lessons.
"Back then flying in the RAF was my job and playing rugby was my hobby at the weekend"...2020-10-2529 min
Gingernut MarketingHow to grow your business during a recession | Ep. #58After an extended COVID break, The Supercharged Entrepreneur podcast is back!! In this episode Phil shares his thoughts on how to supercharge your business during a recession or economic downturn, like which we are experiencing in 2020.
Phil's five key actions are as follows:
Increase focus on marketing
Increased focus on customers services
Remove 20% cost from your business
Think laterally (move online OR change your business model)
Move fast and break things (Be the speedboat, not the oil tanker!)
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments...2020-10-1824 min
Creative PotentialEpisode #41 - How To Supercharge Your Life With Phil BirssPhil Birss is the author of 'The Supercharged Entrepreneur' - How to supercharge your life, avoid burnout, and maximize your entrepreneurial potential.
Extract from Chapter 7: The Extraordinary Day. "I set aside one whole day each week for personal thinking time. Time to think, reflect and consider my next steps as a business owner, partner and father. Time dedicated to the 'great work'. I call this my ‘Extraordinary Day’.
My ‘Extraordinary Day’ is full of work that excites and challenges me. Work that drives my business forward with purpose and vigour. Work which requires me to push the...2020-06-2925 minGingernut MarketingScrappy Start-ups | Interview with Michael Brennan from Tootoot | Ep. #57Being a visionary entrepreneur is only half the battle in launching and growing a successful business. To be successful you need to be scrappy, move fast and break things, learn fast and learn often and implement change quickly as a route to creating value.
In this podcast Phil interviews Michael Brennan from Tootoot. Tootoot is the pupil voice and safeguarding app trusted by over 15,000 teachers.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-05-1515 minGingernut MarketingMindset Dad | Interview with Stephen Bradshaw | Ep. #56Balancing our career goals with our personal lives is a key challenges for entrepreneurs and business leaders. In this episode Phil chats candidly with Stephen Bradshaw from Mindset Dad.
Mindset Dad is a community where dads can gain support from other dads experiencing similar challenges and difficulties. Men need to speak to each other more and this is the place to do it.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-04-0933 minGingernut MarketingBuild Fans, Not Customers | Interview with Dr Paul Redmond | Ep. #55The best companies focus on creating fans instead of customers. Fans that become lifelong supporters who passionately believe in your values or mission.
Phil's interviews with Dr Paul Redmond - Director of Student Experience and Enhancement at the University of Liverpool
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-03-3124 minGingernut MarketingPersonal Brand | LIVE from Phil's garden | Ep. #54Deep in the midst of the global Corona virus outbreak, Phil shares his thoughts on how best to use your time - grab 30 minutes every day and build your personal brand.
Now we are all settling into life at home and our new daily rhythm starts to be more settled, some thoughts how to build your brand whilst working from home.
Step #1 - Focus on your mission
Step #2 - Become a subject matter expert
Step #3 - Write and publish your thoughts
Step #4 - Seek speaking/ podcast opportunities
Step #5 - Collaborate with other thought leaders.
Here...2020-03-2310 minGingernut MarketingAmazon, AI and the ethics of big tech | Interview with Claire Whittaker | Ep. #53Our interview with Claire Whittaker, former Product Manager at Amazon and now an innovation consultant who helps purpose driven SME CEOs achieve sustainable revenue growth by delivering clarity on how to capitalise on AI and innovation strategy.
In this interview Claire and Phil deep dive into the world of AI, machine learning, self-driving cars, data privacy, the US presidential election rigging scandal and the ethics of technology.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-03-2330 minGingernut MarketingRene Power Interview | Supercharging Marketing | Ep. #52The life force of any business is new customer acquisition. The role of the marketing function is to generate a pipeline of new business. Marketing = Business Growth. Enter Rene Power! Yes, that is his real name.
Rene is a 20 year veteran of the marketing world.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-03-1924 minGingernut MarketingSurvival of the most adaptive | Opening chapter of The Supercharged Entrepreneur book | Ep. #51A change of pace in this episode as Phil reads the opening section from the opening chapter of his new book - The Supercharged Entrepreneur book, set for release Summer 2020.
This opening section explores the history and evolution of the human brain. Understanding its evolutionary development is the foundation of creating a supercharged mindset.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-03-0410 minGingernut MarketingThe thoughtful entrepreneur | Interview with Ian Seddon | Ep. #50Sector knowledge and commercial discipline can only take you so far in becoming a successful entrepreneur or intrapreneur. The key to improvement is the ability to reflect on your strengths and weaknesses, and use them as fuel to motivate you.
In this episode we interview serial entrepreneur Ian Seddon. Ian's entrepreneurial journey is packed full of fascinating stories and insights about growing and supercharging a business.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2020-03-0123 minGingernut MarketingWe are rebranding!! + Habit Building (LIVE from Phil's car) | Ep. #49Double topic on this episode...
1) The Gingernut Marketing podcast is REBRANDING and will become the Supercharged Entrepreneur podcast from the next episode, episode #50. This is big news and a big change for the podcast, but we are confident that this is the right move based on feedback from our lovely listeners.
The outcome = same great podcast, same great host (although he says so himself!!), same great content, NEW focus!! We will still be talking about business growth and growth through marketing, but also throwing in some more holistic content around entrepreneurship and well-being. A huge...2020-02-1711 min
Gingernut MarketingThe ABCs of Sales and Marketing | Interview with Andy Bounds | Ep. #48The solution to developing world-class thinking around sales, marketing and business growth is focusing on your ABCs. In this episode Phil interviews world-class communications trainer, Andy Bounds.
Awarded the title Britain’s Sales Trainer of the Year, and described by AstraZeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”, Andy’s insights stem from the fact his Mother is blind. This has given him a lifetime’s experience of communicating from someone else’s point of view… so critical when seeking to persuade others.
Andy’s three books are all international best-s...2020-02-1434 minGingernut MarketingBig brands. Big changes. | David Antrobus | Ep. #47How do global brands like ICI, British Airways, Bentley, Nike and IBM stay relevant? Simple answer... some of them don't!
In this episode world-class marketing strategist David Antrobus recounts his work over the last 40 years with some of the world's most well-known brands.
David explains the importance of staying connected to your customers and building a growth strategy based on understanding their needs in an ever-shifting competitive landscape.
David's contention is that brands, big and small, need to do better at managing change, especially in the marketing function.
If you enjoyed...2020-02-0723 minGingernut MarketingBuilding your brand in 2020 (LIVE) | Ep. #46Building your brand in 2020 is more than just tweaking your logo and sending our some promotional flyers. Brand building comes from the deep thinking behind the visual, and from understanding the real reason your customers buy from you.
Speaking LIVE from Sci-Tech Daresbury in January 2020, Phil discusses three practical ways to develop your organisation's brand in 2020. Starting with the power of storytelling, then exploring the 'Why' of your organisation and finishing with how to create a 'Purple Cow' for your business.
If you enjoyed the podcast then please spread the word by leaving a review o...2020-01-2522 minGingernut MarketingHottest book review | The ONE Thing by Gary Keller | Ep. #45How can you achieve extraordinary results in any part of your life? Simple - you just find your ONE thing. In this first episode of the new decade Phil reviews his favourite book of 2019 - The ONE Thing by Gary Keller and Jay Papasan.
Phil explores some of the concepts of the book, including the '6 lies', how to find and focus on the most important things, the importance of asking great questions, the art of mastery and the four thieves of our time and energy.
If you enjoyed the podcast then please spread the...2020-01-1417 minGingernut MarketingScale-up Marketing | Interview with Max Hoppy | Ep. #44Interview with Max Hoppy from Bind Agency talking entrepreneurship, startups, scale-ups, marketing, life working at Google and a whole heap more. So much value to be found in this conversation. Key takeaways include:
- The importance of raising seed capital early during the start-up phase
- Use growth hacking techniques which definitely will NOT scale to get a deeper understanding of your customer or market
- Your key growth goal should be to find 100 customers who will love and fight for your product, service or brand
- Inside insight into Google's fa...2019-11-0329 minGingernut MarketingHow to get your ideas to spread | Purple Cows | Ep. #43In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
In this final part of his Online Symposium guest talk Phil explores how you can get your ideas to spread, the benefits of creating a purple cow and how to find the Otaku in your products and services. Be different. Be remarkable!
Watch Seth's talk here -https://www.ted.com...2019-10-2715 minGingernut MarketingPaying It Forward | Authentic Networking | Ep. #42Spur of the moment podcast from Phil as he reflects on the importance of 'paying it forward' and authenticity in business.
After meeting someone today who immediately demonstrated these principles in their first meeting, Phil challenges his own thoughts, motivations and approach to business and networking.
If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.2019-10-2510 minGingernut MarketingStarting With The Why (Simon Sinek) | Ep. #41Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.
In this 2nd part of his Online Symposium guest talk Phil explores how you can use this model to open up a new realm of possibilities for building the brand of your business or organisation.
Watch Simon's Sinek's talk here - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Order Simon Sinek's book - https://amzn.to...2019-10-2109 minGingernut MarketingBrand Storytelling (LIVE) | Ep. #40How good are you are you at telling a story? How good are at telling the story of your business. Every story begins with a character who wants or needs something. In movies like StarWars, we identify with the hero at the start of the movie and, within minutes, the audience knows what they want.
Phil believes that storytelling is a key component in crafting a compelling narrative about your business or organisation that will drive customer action. Phil reflect on a specific model by Donald Miller in his highly acclaimed book, 'Build a Brand Story'.
...2019-10-0709 minGingernut MarketingDigital Transformation in 2019 (LIVE) | Ep. #39Phil returns after an extended summer break to discuss his passion for leadership in the age of digital.
Whether you are a marketeer aspiring to join the senior leadership team, or a business owner looking to develop your digital marketing skills, Phil shares his top 5 tips for developing your digital leadership skills in 2019.
#1 - Educate yourself on digital and leadership#2 - Understand that digital leadership is about inspiring change within your business or organisation#3 - Integrate your digital campaign into the overall business growth strategy of the business or organisation#4 - Understand the important of...2019-09-2416 minGingernut MarketingLeadership in a Digital Age | Ep. #38How can leaders deliver growth in a digital age? How do marketers create a digitally-focused marketing strategy? With an ever-shifting technological landscape, the business world must learn to adapt and overcome if it is to survive and thrive in this new world of digital.
In this podcast Phil explores the four evolutions of marketing over the last 100 years, starting with the 'product-centric' (marketing 1.0) era of the early-mid 20th century, through to the digitally-fused (marketing 4.0) world we live in today.
If you are looking to develop your digital leadership skills, please take a look at our 6...2019-07-2013 minGingernut MarketingPushing through the tough times | Ep. #37As we move through our personal and professional lives we all come across times when things get tough and the road ahead seems fraught with pain and challenges.
In this podcast Phil shares his own emotional journey of discovery, exploring three simple techniques that could help you find balance in your life, and give you some tools to push through the tough times.
Step #1 - Start with small wins and build up to the big challenges.
Step #2 - Share your challenges with friends and family to lighten the load.
Step #3...2019-06-2312 minGingernut MarketingLinkedIn - The New Superpower | Ep. #36LinkedIn is set to become the new super-power in the social media world. Many people are predicting that 2019 will be year that LinkedIn finally catches up with the goliaths of Facebook and Instagram.
Phil meets LinkedIn experts Andy Nelson and Antony Bonney from InSurge to learn the hidden secrets of LinkedIn and their insight into how the platform is set to evolve over the next 12 months and fundamentally change the way we see professional networking.
KEY TAKEAWAYS
What is LinkedIn? [2:08]
How does LinkedIn compare to the other social networks? [2:36]
Microsoft's plans for the platform [3:57]
...2019-06-0931 minGingernut MarketingCreating an events and training strategy for your business (LIVE) | Ep. #35Hosting your own training and insight event is a fantastic way to meet your ideal customers, share your knowledge and build a long-term pipeline of new business opportunities.
Businesses of all shapes and sizes should consider creating and delivering a training strategy. It is much simple than perhaps you first thought, and once refined, it can be a fantastic brand building and lead generation tool for your business or organisation.
Step-by-step Phil explains how to launch a training course, build a training programme and expand your training offering over time to reach a brand new...2019-05-3017 minGingernut MarketingCreating a better work-life balance (LIVE) | Ep. #34Finding a happy medium between working hard to build a career and enjoying the fruits of your labour today is a tricky balancing act we all face during our working lives.
Phil shares his thoughts and ideas on how to conserve energy during the working week and give you the power you need to smash your work targets.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 2019-05-2807 minGingernut MarketingSocial Media: Get your core campaign right! | Ep. #33Creating a powerful social media strategy consists of three core steps which cannot be missed out if you are aiming to move on to more advanced techniques and tactics on your campaign.
In this podcast Phil shares has 12 years of experience in planning, creating and launching winning social media campaigns for businesses and organisations. The secret sauce for this process is to ensure that you follow Phil's simple three-step process of Content, Engagement and Grow Your Following.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or...2019-05-2215 minGingernut MarketingHow much does a website cost? | Ep. #32One of the main questions business owners and marketers ask is 'How much does a website cost? Although this is a difficult question to answer, Phil explains the basic principles of pricing a website project.
Phil discusses how the purchase of a website is much like buying a car or buying a home. There are many different options available to you, and the standard of website you end up with will be determined by your requirements for the platform, and by your budget.
Phil explains that choosing someone to build you a website follows a si...2019-05-1614 minGingernut MarketingResilience in Business (Facebook LIVE) | Ep. #31How do you stay resilient in business? How do you find the mental strength to overcome the daily challenges of the working world and build a positive and rewarding career?
LIVE from Bidston Hill (UK), Phil talks candidly about his recent goal setting challenges and how he is working to overcome them. Part of Phil's mission is to help entrepreneurs become better equipped to handle stress, find balance in their lives and have an enjoyable and rewarding working life.
Remember to check out Phil's original x10 step guide on 'How to stay motivated in business...2019-05-0606 minGingernut MarketingMaking an Entrepreneur (Recorded LIVE at ScinCity Seminar May 19) | Ep. #30How do you make an entrepreneur? What is the secret recipe for creating someone who is happy to take risks and solve the problems in the world?
Phil talks live from the ScinCity seminar, organised by an ambitious group of students from the University of Liverpool. Discussing the importance of entrepreneurs in driving the economy forward and innovating for success, Phil's leads us on an emotional and inspiring journey championing a brave new world of thinking.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twi...2019-05-0313 minGingernut MarketingExperience vs Qualifications (Facebook LIVE) | Ep. #29How do you supercharge your career? Professional qualifications or commercial experience? In this podcast Phil discusses his career journey so far and his thoughts on how to develop a successful career.
This podcast was recorded LIVE from the gardens of Phil's gym/spa on the Wirral. Watch the full video on the Gingernut Marketing Facebook channel.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below. 2019-05-0105 minGingernut MarketingSeven Business Growth Lessons for 2019 (Facebook LIVE) | Ep. #28Are you struggling to grow your business in 2019? Are you frustrated by the mistakes you are making? On this podcast Phil explores his top 7 hard-learnt lessons for the 2018/19 financial year.
Record LIVE on Facebook, Phil discusses launching a YouTube channel, experimenting with your marketing, developing client relationship much deeper, exploring new technologies, choosing your partners wisely, putting the customer at the heart of your business and the importance of building your personal brand in 2019.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or v...2019-04-3016 minGingernut MarketingHow to get x10 Return on Content (Facebook LIVE) | Ep. #27How can you can get x10 Return on Content? By creating a single piece of 'anchor' content you can quickly and simply extract and expand this out to become x10 pieces of highly valuable content.
In this new style of podcast, Phil demonstrates the simplicity of x10 process by talking LIVE to his audience on Facebook, recording the audio for use on this podcast all in one session. Phil then uses an audio online transcript tool, such as Sonix.ai to extract the text from the audio for use as a blog and, or, series of social...2019-04-2404 minGingernut MarketingHow to build two brands (...in the same household) | Guest co-host Jo Vickers | Ep. #26Building a single brand is challenging enough, but what happens when you have two people (in the same household) trying to build their respective brands, especially when there is a fundamental conflict over time, space and energy!? This week, we welcome back the dulcet tones of Jo Vickers, Phil's business partner at their digital creative agency, Elephant Digital in Liverpool.
Jo joins the podcast today in her new role as entrepreneur of her own, separate business - Jo Vickers Art. Jo has been drawing, painting and making for as long as she can remember, but in 2019 she...2019-04-2218 minGingernut MarketingHow to stay motivated in business | Phil's top 10 tips | Ep. #25Phil shares his top 10 tips on how he stays motivated and focused running his company. Whether you are an entrepreneur or in an employed role, maintaining your passion and motivation is of paramount importance if you desire for business and personal success.
Subscribe, watch and listen to this episode and many more across all Gingernut Marketing channels:
- YouTube: https://bit.ly/2HUUtZg
- Apple: https://apple.co/2GztAKp
- Android: https://lnkd.in/dEdgTa9
If you enjoyed the podcast then please spread the word! Comments and feedback are...2019-04-1515 minGingernut MarketingInterview with Bruce Daisley, VP EMEA at Twitter | Ep. #24Phil meets Bruce Daisley who heads up Twitter's business in Europe, Middle East and Africa. He is also the host of the 'Eat Sleep Work Repeat' podcast and author of the new bestselling book 'The Joy of Work'.
Bruce talks about life at Twitter, his mission to increase productivity in the workplace and his passion for helping people rekindle their passion for their careers.
Watch the episode on the Gingernut Marketing podcast YouTube channel.
He also runs the top Business podcast, Eat Sleep Work Repeat. His first book - about improving work and o...2019-04-0833 minGingernut MarketingTop Social Media Channels for 2019 (And how to use them!) | Ep. #23On today's podcast we explore the top five social media channels that will leverage more value for your marketing campaign in 2019. Social media is a rapidly evolving world and it is our job as company owners and marketeers to be at the forefront of the latest trends and strategies.
Phil talks us through the importance of understand the drivers of each platform and how to create value specifically for the channel that will increase your campaign effective. Considering the nuances of YouTube, Facebook, Instagram, Twitter and LinkedIn is key to building value in the eco-sytem and generating...2019-04-0112 minGingernut MarketingContent Marketing | Exploring the 70-10-10-10 Rule | Ep. #22The world has changed - 72% of todays consumers would rather buy a product or services from a company they have researched in their own time and at their own pace. People are still unfamiliar with the term 'content marketing'. What does it involve? What advantages does it bring? And should you adopt it as part of your marketing strategy?
Creating a powerful content strategy can make or break your wider marketing and growth plans. In this podcast we explore Phil's own content marketing journey, focusing on how he shifted his mindset away from creating dull and uninspiring...2019-03-2515 minGingernut MarketingScaling Up With a Growth Mindset | Interview with Lee Hackett | Ep. #21Creating closer alignment between the sales and marketing functions of a business is a key challenge for marketers and business owners. A challenge which today's guest Lee Hackett thrives on, and indeed, has built a company around over the past 5 years.
Lee is the CEO of Bluprint X, a global marketing and advertising technology agency with offices in Europe, North America, the Middle East and Asia Pacific.
Responsible for the strategic growth of the business, Lee offers straight-talking consultancy for C-Level executives on how to drive revenue and improve scalability through the power of data a...2019-03-1824 minGingernut MarketingMarketing the City of Liverpool (Part 1) | Interview with Bill Addy | #20How do you market an entire city, or indeed a city region, to reflect its past as well as embrace its future? This is first of a two part special focusing on building the brand of the internationally recognised City of Liverpool.
Bill Addy is the Chief Executive at Liverpool BID Company and Chair of Liverpool's Visitor Economy Board. Bill works tirelessly with the council, local community organisations and the private sector to realise a shared vision for Liverpool and its commercial future.
If you enjoyed the podcast then please spread the word! Comments and fee...2019-03-1121 minGingernut MarketingAn Exploration of Gin | Interview with Chris Marshall (Foragers Gin) | Ep. #19Today we are voyaging deep into the heart of the stunning North Wales countryside to meet Chris Marshall, the owner of the Snowdonia Distillery and the creator of Foragers Gin.
In less than five years Chris has built the Foragers Gin brand from being a unknown and disruptive start-up to oversubscribed and award-winning spirits business featured on day-time TV (with chef James Martin) and enjoyed by royalty at the Royal Wedding (Meghan and Harry's) last year.
After a brief tour of the distillery itself we quickly settled down to learn more about Chris’s journey and...2019-03-0438 minGingernut MarketingGranola Bars and Brand Models | Interview With Simon Hawkes | Ep. #18In this episode Phil interviews Simon Hawkes, an incredibly experienced and senior marketer who describes himself (on his LinkedIn profile) as a '...commercially astute Marketing Director with a consistent track record of delivering NPD and profit growth in the FMCG and UK grocery sectors'.
Spanning 30 years, Simon's career has seem him leading the marketing efforts for some huge UK brands including Jordans Cereals, Premier Food, Glen Dimplex Home Appliances, Princes and Georgia Pacific.
Simon and Phil's conservation powers through many fascinating topics, from brand models to turning granola into snack bars, and from marketing o...2019-02-2530 minGingernut MarketingInbound Marketing | Book Review: They Ask, You Answer | Ep. #17Are you a truth hoarder, holding back the recipe for your secret sauce? If so, you could be missing out on the brave new world of inbound marketing as a way to attract more customers to your door.
In this episode Phil talks us through one of his favourite marketing books - They Ask, You Answer by Marcus Sheridan. For some people the term inbound marketing is deeply engrained in the modern marketing psyche, but for other it is a new and exciting concept filled with intrigue and promise.
- 'They Ask, You Answer' available...2019-02-1815 minGingernut MarketingWhy is my bus always late? | Interview with Lisa Pearson from Arriva Bus UK | Ep. #16Completely failing to avoid the 'Why is my bus always late?' question, Phil interviews the lovely Lisa Pearson, Head of Marketing (NW) for Arriva Buses talking about her experiences of working in the marketing world.
In another fascinating episode, the conversation delves into digital transformation, the importance of data in demonstrating ROI, along with building brand advocates and the importance of marketing sitting on the board.
Lisa also talks about her role as a board member of the Womens Organisation in Liverpool and supporting the next generations of entrepreneurs to craft and deliver marketing c...2019-02-1134 minGingernut MarketingThe Mind of the Entrepreneur | Book Review: The E-Myth Revisited | Ep. #15In the first of a new series of book reviews, Phil discusses one of his favourite marketing books: The E-Myth Revisited by Michael Gerber. Although from a casual read this is a book is about small business, Phil uncovers two important lessons that all marketers and entrepreneurs must understand and embrace if they are to create a winning marketing strategy.
Phil is on a mission to promote the power of marketing and the importance of a well-supported marketing function within a business. Understanding the mind of the entrepreneur is the first step for any marketer seeking to...2019-02-0417 minGingernut MarketingGender Inequality and Wagon Wheels | Interview with Julie Linforth | Ep. #14Why are women struggling to progress to the board room from marketing roles and why was the Wagon Wheel akin to Woody from Toy Story? These are two key questions which Julie Linforth, Head of Marketing at McBride answers for us on todays podcast.
Having enjoyed a varied and extremely successful career, Julie has delivered strategic marketing campaigns for some of the UK's most-loved FMCG brands, such as Tesco, Asda, Sainsburys, Thorntons, Brakes, Burtons Biscuits, Princes and M&J Seafood.
Julie talks candidly about her experience of trying to punch through the glass ceiling and...2019-01-2840 minGingernut MarketingBetter creative agency relationships | Ep. #13Working with a creative agency on your marketing projects can be fraught with problems from start. Phil welcomes the Head of Client Services at Elephant Digital, Daniela Slater to the podcast to discuss how to get the best from your chosen agency partner.
Dani brings to the table her extensive experience of working with clients to discuss the most common challenges, ranging from work quality and scope creep, to mis-communication and the 'shitty' email.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via...2019-01-2138 minGingernut Marketing5 lessons learnt from 5 years in business | Ep. #12An interesting change of pace this week as Phil chats with his business and life partner, Jo Vickers as they reflect on the five key lessons they have learnt during their first five years of running and owning their digital creative agency - Elephant Digital.
From almost neurotic obsession with evolving the Elephant brand every year, to the inevitable challenges of managing cashflow during the start-up phase, Jo and Phil leave no stone unturned as they discuss the (sometimes) harsh lessons learnt during the formative years of the business.
This podcast introduces the charming Jo Vic...2019-01-1438 minGingernut MarketingBuilding a Killer Brand! | Ep. #11What is a brand? What does it mean to own and develop a brand? What is the difference between brand strategy and brand identity? In this podcast we explore these questions and many more.
Through some interesting case studies, Phil explores what it takes to create a killer brand and his three step brand building process. Delving into some of the most frequently asked questions around brand and the branding process, Phil answers key points such as the right time to rebrand your business, the typical timescales and how to get started.
The brand building...2019-01-0717 minGingernut MarketingMarketing strategy made simple | Ep. #10Creating a marketing strategy for your business, business unit or product does not need to be an onerous task. Approached correctly, creating a marketing plan can be a simple, and even enjoyable process. Many marketers feel the need to over-complicate the process and many business owners fall in the trap of skipping key steps.
Phil shares his extensive experience of working with businesses to create simple and powerful marketing strategies. Using his tried and tested 9 step process, Phil explains how to uncover the key drivers behind business growth and how to tease out the real motivations of...2018-12-3115 minGingernut MarketingThe world of immersive technology (AR and VR ) | Ep. #9There are more people using augmented reality (AR) on Snapchat every day than are using Twitter in its entirety. Immersive technology is a new and exciting field currently being explored by bold and forward-thinking people such as Phil Charnock and the team at Draw & Code.
For many people virtual reality is a well-known subject, but turning this technology into a commercial reality (forgive the pun...) is proving harder than it first seemed.
Talking to Phil (Charnock) we start to understand the depth of research that is required to bring to market this fascinating technology, and...2018-12-2536 minGingernut MarketingChill Factore | The UK's premiere ski and & snow venue | Ep. #8Hilary Large joins the show to share her extensive B2C marketing experience working with leading brands, ranging from the Kingfisher Group to Very. If that wasn’t enough, six years ago Hillary took the plunge to work for herself as a portfolio marketing director and consultant, running her own business Chandott Marketing.
One of her current projects is the Chill Factore – the UK’s longest indoor real snow slope. As the Part-Time Marketing Director, Hilary enjoys the challenge of bringing more than just a skiing experience to the customer, and experimenting with some new marketing channels for the...2018-12-1738 minGingernut MarketingBuild your personal brand - My five step guide | Episode #7We take a break from interviewing the brightest minds in marketing to understand how to build your personal brand. Our host Phil Birss dives in this fascinating subject and explores his five steps to create a powerful personal brand.
Starting with finding your niche and opening your mind to improving your subject knowledge, to creating and delivering amazing content that sets you apart. The ultimate goal is to build your personal and professional reputation as a thought leader in your sector or industry.
Phil shares his personal branding journey over the last few years, and how...2018-12-1016 minGingernut MarketingMy marketing journey | Phil's career, stories and lessons learnt | Ep. #6We take a break from interviewing some amazing marketing people to get to know the host of the Gingernut Marketing Podcast, Phil Birss.
Putting the proverbial shoe on the other foot, Phil decides to interview himself and tell us a little more about his career in marketing over the last 10 years. Starting in 2008, with a semi-successful attempt to build a website for his father's business The Daily Maid.
From redundancy in 2009, to learning his trade in search marketing and web development agencies, through to re-branding businesses and implementing digital marketing campaigns working in two career d...2018-12-0233 minGingernut MarketingChester Zoo | Building a world-class visitor attraction | Ep. #5How do you balance the needs of a world-class visitor attraction with a charitable mission to prevent extinction around the globe? Here to answer this question is Caroline Sanger-Davies, Director of Marketing at Chester Zoo.
This was a really exciting and inspirational interview with Caroline, as she talked through the history of the zoo, it conversation objectives and its revenue generating programmes, all designed to bring in much needed funds to support their charitable goals.
Chester Zoo is a special place with a fantastic team packed full of dedicated and incredibly knowledgeable people who are...2018-11-2640 minGingernut MarketingThe Royal Albert Dock, Liverpool | Ep. #4A fascinating insight into the world-famous landmark that is the Royal Albert Dock, Liverpool.
In a frank conversation with Chief Executive, Sue Grindrod. Phil and Sue discuss the historic impact of the dock, when 40% of global trade passed through Liverpool’s docks in the late 19th century, through to the modern day where the dock is a tourist destination, an iconic location and an internationally recognised brand.
Sue and Phil discuss "What is a brand? What makes a brand? And how do you define a brand, especially when your proposition has many facets. Sue talks abo...2018-11-1638 minGingernut MarketingIf you build a circus, they will come | Ep. #3Introducing our interview with the Ringmaster himself - Andy Kent, CEO of Angel Solutions. Angel Solutions creates innovative web-based applications to help teachers and school leaders work quicker and more efficiently.
Andy talks about building the Angel Solutions brand over the last 19 year, their circus-themed office, some clever marketing campaigns and his thoughts on how to encourage collaboration and innovation in a business.
From 'lumpy mail' to giving Russell Crowe (Gladiator) his autograph, Andy's style of business could be described as unconventional and disruptive. What is certain is Andy's passion for his work, his knowledge of t...2018-11-0540 minGingernut MarketingCreating an effective social media strategy | Ep. #2Phil Birss is the co-founder and managing director of Elephant Digital, a leading brand, web and digital marketing agency based in Liverpool. Phil has a passion for all things brand and marketing, and focuses on creating value in businesses through storytelling and creative campaigns.
In this talk, Phil discusses the importance of storytelling and crafting an engaging message for your social media campaign. This talk takes the basics of social media, as a route to market for your product/company, and explores the importance of trust building as a method of generating long-term commercial success.
...2018-10-2933 minGingernut MarketingMarketing commercial office space | Ep. #1We sat down with Chris Musson, Chief Executive of Liverpool Science Park to discuss his digital transformation journey promoting one of Liverpool's 'best-kept secrets' in terms of commercial office and laboratory space.
Since joining Liverpool Science Park in 2009, Chris has transformed the park from a publicly funded project into a self-sufficient, profit-making, commercial enterprise.
In his spare time, Chris loves loading the car to travel round Europe as well as being a Director of his beloved Clitheroe FC.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome v...2018-10-2937 minGingernut MarketingWelcome to the Gingernut Marketing PodcastWelcome to the the Gingernut Marketing Podcast and thanks for tuning in!
Created and hosted by strategic marketing consultant Phil Birss, the Gingernut Marketing Podcast aimed to be an entertaining and insightful weekly podcast full of engaging conversation and practical advice.
Featuring interviews with the brightest minds in business and marketing alongside thoughts and practical advice from Phil himself, this podcast is one not to be missed.
If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's Twitter pages @philbirss or via the comments section below.2018-10-2904 min